CallSource

CallSource’s award-winning solutions have helped businesses track, analyze and improve incoming call performance.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

Stored

All Dimensions and Metrics:

ANI	Ad Cost
Ad Cost Basis	Ad Source
Additional Result	Call ID
Call Type	Call Type Status
Campaign ID	City
Customer Name	DID
Date	Duration
End Date	First Name
Journal	Last Name
Lifetime Call Count	Lifetime Cost per Call
Middle Initial	Name
Result	Reviewed Status
Sales Status	Secondary Address
Start Date	Start Time
State	Street Address
Target	Timezone
Total Call Count	Total Calls
Voice Directory	Voice File
Zip	Zip 4

Data View Details: Call Details

Customer Name	Call ID
Start Time	Ad Source
DID	ANI
Target	Call Type
Result	Additional Result
Duration	Voice Directory
Voice File	First Name
Middle Initial	Last Name
Street Address	Secondary Address
City	State
Zip	Zip 4
Reviewed Status	Sales Status
Call Type Status	Journal
Total Call Count	Date