Xandr Invest

Xandr Invest

With one of the world’s largest collections of digital, film, and TV properties, we provide a premium option for advertisers and publishers looking to reach specific audiences at scale in brand-safe environments all through a powerful, unified platform.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

  • Campaign / Split Devices
  • Campaigns
  • Creatives
  • DMAs
  • Devices
  • Line Creatives
  • Line Item Devices
  • Line Items
  • Pixel Detail
  • Pixel Summary
  • Pixels
  • Sites
  • Video Details

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics

  • 100% Completes
  • 25% Completes
  • 50% Completes
  • 75% Completes
  • Advertiser Currency
  • Advertiser ID
  • Advertiser Name
  • Adwertiser Currency
  • Auction ID
  • Booked Revenue
  • Booked Revenue eCPA
  • Booked Revenue eCPC
  • Booked Revenue eCPM
  • CPA
  • CPA Adv. Currency
  • CPC
  • CPC Adv. Currency
  • CPM
  • CPM Adv. Currency
  • CPVM
  • CTR
  • Campaign
  • Campaign ID
  • Clicks
  • Clicks to Conversions Rate
  • Client CPA
  • Client CPC
  • Client CPM
  • Client CPVM
  • Client Cost
  • Client Spend
  • Conversion Date Time
  • Conversion Rate
  • Conversions
  • Cost
  • Country
  • Country ID
  • Creative
  • Creative ID
  • Currency
  • DMA
  • DMA ID
  • Date
  • Device Make ID
  • Device Make Name
  • Device Model ID
  • Device Model Name
  • Device Type
  • End Date
  • Errors
  • External Data
  • Impr. Defaulted (Bidder)
  • Impr. Defaulted (Error)
  • Impr. Kept
  • Impr. Resold
  • Impr. Third Parties
  • Impr. Viewed
  • Impression Date Time
  • Impression Type
  • Impressions
  • Line Item
  • Line Item ID
  • Line Item Status
  • Media Cost
  • PPM
  • Pixel ID
  • Pixel Name
  • Pixel Summary ID
  • Pixel Summary Name
  • Post Click Convs Rate
  • Post Clicks Conversions
  • Post View Conversions
  • Post View Convs Rate
  • Post-Click Conv. Rate
  • Post-Click Cross Device Conversions
  • Post-View Conv. Rate
  • Post-View Cross Device Conversions
  • Post-click Conversions
  • Post-click Revenue
  • Post-view Conversions
  • Post-view Revenue
  • Profit
  • RPM
  • Region
  • Region ID
  • Remaining Days
  • Reseller Revenue
  • Resold Revenue
  • Revenue
  • Revenue eCPA
  • Revenue eCPC
  • Revenue eCPM
  • Site
  • Skips
  • Spend
  • Spend Adv. Currency
  • Split
  • Split ID
  • Start Date
  • Starts
  • Total
  • Total Conversions
  • Total Days
  • Total Publisher RPM
  • Total Revenue
  • Type
  • Video Context
  • Video Impressions Served
  • Video Playback Method
  • Video Player Size
  • View Measured Impressions
  • View Measurement Rate
  • View Rate

Data View Details: Campaign / Split Devices

  • Advertiser Currency
  • Advertiser ID
  • Advertiser Name
  • Booked Revenue
  • CPA
  • CPC
  • CPM
  • CTR
  • Campaign
  • Campaign ID
  • Clicks
  • Client CPA
  • Client CPC
  • Client CPM
  • Client Cost
  • Conversion Rate
  • Cost
  • Date
  • Device Make ID
  • Device Make Name
  • Device Model ID
  • Device Model Name
  • Device Type
  • Impressions
  • Line Item
  • Line Item ID
  • Line Item Status
  • PPM
  • Post-Click Conv. Rate
  • Post-View Conv. Rate
  • Post-click Conversions
  • Post-view Conversions
  • Profit
  • RPM
  • Resold Revenue
  • Revenue
  • Revenue eCPA
  • Revenue eCPC
  • Revenue eCPM
  • Split
  • Split ID
  • Total Conversions
  • Total Publisher RPM
  • Total Revenue

Data View Details: Campaigns

  • 100% Completes
  • 25% Completes
  • 50% Completes
  • 75% Completes
  • Advertiser Currency
  • Advertiser ID
  • Advertiser Name
  • CPA
  • CPA Adv. Currency
  • CPC
  • CPC Adv. Currency
  • CPM
  • CPM Adv. Currency
  • CPVM
  • CTR
  • Campaign
  • Campaign ID
  • Clicks
  • Clicks to Conversions Rate
  • Client CPA
  • Client CPC
  • Client CPM
  • Client CPVM
  • Client Cost
  • Client Spend
  • Conversion Rate
  • Conversions
  • Date
  • Errors
  • Impr. Viewed
  • Impressions
  • Line Item
  • Line Item ID
  • Line Item Status
  • Media Cost
  • PPM
  • Post-Click Conv. Rate
  • Post-Click Cross Device Conversions
  • Post-View Conv. Rate
  • Post-View Cross Device Conversions
  • Post-click Conversions
  • Post-click Revenue
  • Post-view Conversions
  • Post-view Revenue
  • Profit
  • RPM
  • Revenue
  • Revenue eCPA
  • Revenue eCPC
  • Revenue eCPM
  • Skips
  • Spend
  • Spend Adv. Currency
  • Split
  • Split ID
  • Starts
  • Video Impressions Served
  • View Measured Impressions
  • View Measurement Rate
  • View Rate

Data View Details: Creatives

  • Advertiser Currency
  • Advertiser ID
  • Advertiser Name
  • CPA
  • CPA Adv. Currency
  • CPC
  • CPC Adv. Currency
  • CPM
  • CPM Adv. Currency
  • CPVM
  • CTR
  • Campaign
  • Campaign ID
  • Clicks
  • Clicks to Conversions Rate
  • Client CPA
  • Client CPC
  • Client CPM
  • Client CPVM
  • Client Cost
  • Client Spend
  • Conversion Rate
  • Conversions
  • Creative
  • Creative ID
  • Date
  • Impressions
  • Line Item
  • Line Item ID
  • Line Item Status
  • Media Cost
  • Post-Click Conv. Rate
  • Post-Click Cross Device Conversions
  • Post-View Conv. Rate
  • Post-View Cross Device Conversions
  • Post-click Conversions
  • Post-click Revenue
  • Post-view Conversions
  • Post-view Revenue
  • Profit
  • RPM
  • Revenue
  • Revenue eCPA
  • Revenue eCPC
  • Revenue eCPM
  • Spend
  • Spend Adv. Currency
  • Split
  • Split ID
  • View Measurement Rate
  • View Rate

Data View Details: DMAs

  • Advertiser ID
  • Advertiser Name
  • CPA
  • CPC
  • CPM
  • CTR
  • Clicks
  • Client CPA
  • Client CPC
  • Client CPM
  • Client Cost
  • Conversion Rate
  • Conversions
  • Cost
  • Country
  • Country ID
  • Currency
  • DMA
  • DMA ID
  • Date
  • Impressions
  • Line Item
  • Line Item ID
  • Line Item Status
  • PPM
  • Post-Click Conv. Rate
  • Post-View Conv. Rate
  • Post-click Conversions
  • Post-view Conversions
  • Profit
  • Region
  • Region ID
  • Revenue
  • Revenue eCPA
  • Revenue eCPC
  • Revenue eCPM

Data View Details: Devices

  • Advertiser ID
  • Advertiser Name
  • Adwertiser Currency
  • CPA
  • CPC
  • CPM
  • CTR
  • Clicks
  • Client CPA
  • Client CPC
  • Client CPM
  • Client Cost
  • Conversion Rate
  • Conversions
  • Cost
  • Date
  • Device Type
  • Impr. Defaulted (Bidder)
  • Impr. Defaulted (Error)
  • Impr. Kept
  • Impr. Resold
  • Impr. Third Parties
  • Impressions
  • Line Item
  • Line Item ID
  • Line Item Status
  • PPM
  • Post-Click Conv. Rate
  • Post-View Conv. Rate
  • Post-click Conversions
  • Post-view Conversions
  • Profit
  • RPM
  • Reseller Revenue
  • Revenue
  • Revenue eCPA
  • Revenue eCPC
  • Revenue eCPM
  • Total Publisher RPM

Data View Details: Line Creatives

  • Advertiser Currency
  • Advertiser ID
  • Advertiser Name
  • CPA
  • CPA Adv. Currency
  • CPC
  • CPC Adv. Currency
  • CPM
  • CPM Adv. Currency
  • CPVM
  • CTR
  • Clicks
  • Clicks to Conversions Rate
  • Client CPA
  • Client CPC
  • Client CPM
  • Client CPVM
  • Client Cost
  • Client Spend
  • Conversion Rate
  • Conversions
  • Creative
  • Date
  • Impressions
  • Line Item
  • Line Item ID
  • Line Item Status
  • Media Cost
  • Post-Click Conv. Rate
  • Post-Click Cross Device Conversions
  • Post-View Conv. Rate
  • Post-View Cross Device Conversions
  • Post-click Conversions
  • Post-click Revenue
  • Post-view Conversions
  • Post-view Revenue
  • Profit
  • RPM
  • Revenue
  • Revenue eCPA
  • Revenue eCPC
  • Revenue eCPM
  • Spend
  • Spend Adv. Currency
  • View Measurement Rate
  • View Rate

Data View Details: Line Item Devices

  • Advertiser Currency
  • Advertiser ID
  • Advertiser Name
  • Booked Revenue
  • CPA
  • CPC
  • CPM
  • CTR
  • Clicks
  • Client CPA
  • Client CPC
  • Client CPM
  • Client Cost
  • Conversion Rate
  • Cost
  • Date
  • Device Make ID
  • Device Make Name
  • Device Model ID
  • Device Model Name
  • Device Type
  • Impressions
  • Line Item
  • Line Item ID
  • Line Item Status
  • PPM
  • Post-Click Conv. Rate
  • Post-View Conv. Rate
  • Post-click Conversions
  • Post-view Conversions
  • Profit
  • RPM
  • Resold Revenue
  • Revenue
  • Revenue eCPA
  • Revenue eCPC
  • Revenue eCPM
  • Total Conversions
  • Total Publisher RPM
  • Total Revenue

Data View Details: Line Items

  • 100% Completes
  • 25% Completes
  • 50% Completes
  • 75% Completes
  • Advertiser Currency
  • Advertiser ID
  • Advertiser Name
  • CPA
  • CPA Adv. Currency
  • CPC
  • CPC Adv. Currency
  • CPM
  • CPM Adv. Currency
  • CPVM
  • CTR
  • Clicks
  • Clicks to Conversions Rate
  • Client CPA
  • Client CPC
  • Client CPM
  • Client CPVM
  • Client Cost
  • Client Spend
  • Conversion Rate
  • Conversions
  • Date
  • End Date
  • Errors
  • Impr. Viewed
  • Impressions
  • Line Item
  • Line Item ID
  • Line Item Status
  • Media Cost
  • PPM
  • Post-Click Conv. Rate
  • Post-Click Conversions
  • Post-Click Cross Device Conversions
  • Post-Click Revenue
  • Post-View Conv. Rate
  • Post-View Conversions
  • Post-View Cross Device Conversions
  • Post-View Revenue
  • Profit
  • RPM
  • Remaining Days
  • Revenue
  • Revenue eCPA
  • Revenue eCPC
  • Revenue eCPM
  • Skips
  • Spend
  • Spend Adv. Currency
  • Start Date
  • Starts
  • Total Days
  • Video Impressions Served
  • View Measured Impressions
  • View Measurement Rate
  • View Rate

Data View Details: Pixel Detail

  • Advertiser ID
  • Advertiser Name
  • Auction ID
  • Campaign
  • Campaign ID
  • Conversion Date Time
  • Date
  • External Data
  • Impression Date Time
  • Impression Type
  • Line Item
  • Line Item ID
  • Line Item Status
  • Pixel Name
  • Pixel Summary ID
  • Pixel Summary Name
  • Revenue
  • Type

Data View Details: Pixel Summary

  • Advertiser ID
  • Advertiser Name
  • Campaign
  • Campaign ID
  • Date
  • Line Item
  • Line Item ID
  • Line Item Status
  • Pixel ID
  • Pixel Name
  • Revenue
  • Split
  • Split ID
  • Total

Data View Details: Pixels

  • Advertiser ID
  • Advertiser Name
  • Auction ID
  • Campaign
  • Campaign ID
  • Conversion Date Time
  • Creative
  • Creative ID
  • Date
  • External Data
  • Impression Date Time
  • Impression Type
  • Line Item
  • Line Item ID
  • Line Item Status
  • Pixel ID
  • Pixel Name
  • Revenue
  • Split
  • Split ID
  • Type

Data View Details: Sites

  • Advertiser ID
  • Advertiser Name
  • Booked Revenue
  • Booked Revenue eCPA
  • Booked Revenue eCPC
  • Booked Revenue eCPM
  • CPA
  • CPC
  • CPM
  • CPVM
  • CTR
  • Clicks
  • Client CPA
  • Client CPC
  • Client CPM
  • Client CPVM
  • Client Cost
  • Conversion Rate
  • Conversions
  • Cost
  • Currency
  • Date
  • Impr. Viewed
  • Impressions
  • Line Item
  • Line Item ID
  • Line Item Status
  • PPM
  • Post-Click Conv. Rate
  • Post-View Conv. Rate
  • Post-click Conversions
  • Post-view Conversions
  • Profit
  • Site
  • View Measured Impressions
  • View Measurement Rate
  • View Rate

Data View Details: Video Details

  • 100% Completes
  • 25% Completes
  • 50% Completes
  • 75% Completes
  • Advertiser ID
  • Advertiser Name
  • CPA
  • CPC
  • CPM
  • CPVM
  • CTR
  • Campaign
  • Campaign ID
  • Clicks
  • Client CPA
  • Client CPC
  • Client CPM
  • Client CPVM
  • Client Cost
  • Conversion Rate
  • Conversions
  • Date
  • Errors
  • Impr. Viewed
  • Impressions
  • Line Item
  • Line Item ID
  • Line Item Status
  • Media Cost
  • PPM
  • Post Click Convs Rate
  • Post Clicks Conversions
  • Post View Conversions
  • Post View Convs Rate
  • Profit
  • Skips
  • Split
  • Split ID
  • Starts
  • Video Context
  • Video Impressions Served
  • Video Playback Method
  • Video Player Size
  • View Measured Impressions
  • View Measurement Rate
  • View Rate

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