Verizon Media Native for TapClicks

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About Verizon Media Native

Verizon Media Native gives marketers the tools to target, reach and engage their audiences to provide action and conversations with Verizon Media Native search and advertising solutions.

Metrics Offered

  • Dashboard / Top Metrics
  • Campaign / Client View
  • Detailed Metrics
    • Ad Groups
    • Ads
    • Geo
    • User Details
  • Impressions
  • Clicks
  • Post Click Conversions
  • Post Impression Conversions
  • Conversions
  • Spend
  • Average Position
  • Max Bid
  • Ad Extn Impressions
  • Ad Extn Clicks
  • Ad Extn Conversions
  • Ad Extn Spend
  • CTR
  • Average CPC
  • CPM
  • Cost per Post Click Conversion
  • Cost per Post Impression Conversion
  • CPA
  • Conversion Rate
  • Ad Extn CTR
  • Ad Extn CPC
  • Ad Extn CPM
  • Ad Extn CPA
  • Ad Extn Conversion Rate
  • Video Starts
  • Video Views
  • 25% Completes
  • 50% Completes
  • 75% Completes
  • 100% Completes
  • Video Closes
  • Video Skips
  • 30+ Second Views
  • Cost per Video View
  • Client Cost
  • Client CPC
  • Client CPM
  • Client Cost Per Conversion
  • Client
  • Campaign Name
  • Objective
  • Channel
  • Status
  • Source
  • Impressions
  • Clicks
  • Post Click Conversions
  • Post Impression Conversions
  • Conversions
  • Average Position
  • CTR
  • Conversion Rate
  • View Ad Groups
  • Advertiser ID
  • Campaign ID
  • Budget
  • Budget Type
  • On Yahoo Partner Network?
  • Landing URL
  • Tracking Partner
  • App Locale
  • Targeted Geos
  • Excluded Geos
  • Pricing Type
  • Spend
  • Max Bid
  • Ad Extn Impressions
  • Ad Extn Clicks
  • Ad Extn Conversions
  • Ad Extn Spend
  • Average CPC
  • CPM
  • Cost per Post Click Conversion
  • Cost per Post Impression Conversion
  • CPA
  • Ad Extn CTR
  • Ad Extn CPC
  • Ad Extn CPM
  • Ad Extn CPA
  • Ad Extn Conversion Rate
  • Video Starts
  • Video Views
  • 25% Completes
  • 50% Completes
  • 75% Completes
  • 100% Completes
  • Video Closes
  • Video Skips
  • 30+ Second Views
  • Cost per Video View
  • Client Cost
  • Client CPC
  • Client CPM
  • Client Cost Per Conversion
  • Ad Group Name
  • Ad Group Start Date
  • Ad Group End Date
  • Status
  • Source
  • Impressions
  • Clicks
  • Post Click Conversions
  • Post Impression Conversions
  • Conversions
  • Average Position
  • CTR
  • Conversion Rate
  • View Ads
  • View Geos
  • View User Details
  • Client
  • Advertiser ID
  • Campaign Name
  • Campaign ID
  • Campaign Objective
  • Campaign Status
  • Ad Group ID
  • Targeted Geos
  • Excluded Geos
  • Bidding Strategy
  • eCPA Goal
  • Pricing Type
  • Spend
  • Max Bid
  • Ad Extn Impressions
  • Ad Extn Clicks
  • Ad Extn Conversions
  • Ad Extn Spend
  • Average CPC
  • CPM
  • Cost per Post Click Conversion
  • Cost per Post Impression Conversion
  • CPA
  • Ad Extn CTR
  • Ad Extn CPC
  • Ad Extn CPM
  • Ad Extn CPA
  • Ad Extn Conversion Rate
  • Video Starts
  • Video Views
  • 25% Completes
  • 50% Completes
  • 75% Completes
  • 100% Completes
  • Video Closes
  • Video Skips
  • 30+ Second Views
  • Cost per Video View
  • Ad Name
  • Ad Title
  • Ad Description
  • Call To Action Text
  • Ad Display URL
  • Ad Image Preview
  • Ad Landing URL
  • Ad Status
  • Source
  • Impressions
  • Clicks
  • Post Click Conversions
  • Post Impression Conversions
  • Conversions
  • Average Position
  • CTR
  • Conversion Rate
  • Client
  • Advertiser ID
  • Campaign Name
  • Campaign ID
  • Campaign Objective
  • Campaign Status
  • Ad Group Name
  • Ad Group ID
  • Ad Group Start Date
  • Ad Group End Date
  • Ad Group Status
  • Ad ID
  • Ad Sponsored By
  • Content URL
  • Video Primary URL
  • Pricing Type
  • Spend
  • Max Bid
  • Ad Extn Impressions
  • Ad Extn Clicks
  • Ad Extn Conversions
  • Ad Extn Spend
  • Average CPC
  • CPM
  • Cost per Post Click Conversion
  • Cost per Post Impression Conversion
  • CPA
  • Ad Extn CTR
  • Ad Extn CPC
  • Ad Extn CPM
  • Ad Extn CPA
  • Ad Extn Conversion Rate
  • Video Starts
  • Video Views
  • 25% Completes
  • 50% Completes
  • 75% Completes
  • 100% Completes
  • Video Closes
  • Video Skips
  • 30+ Second Views
  • Cost per Video View
  • Source
  • Country
  • State
  • City
  • Zip
  • Impressions
  • Clicks
  • Post Click Conversions
  • Post Impression Conversions
  • Conversions
  • Tumblr Reblogs
  • Tumblr Likes
  • Tumblr Follows
  • Tumblr Engagements
  • Tumblr Paid Engagements
  • CTR
  • Conversion Rate
  • Average Position
  • Client
  • Advertiser ID
  • Campaign Name
  • Campaign ID
  • Campaign Objective
  • Campaign Status
  • Ad Group Name
  • Ad Group ID
  • Ad Group Start Date
  • Ad Group End Date
  • Ad Group Status
  • Pricing Type
  • Spend
  • Tumblr Reblog Rate
  • Tumblr Like Rate
  • Tumblr Follow Rate
  • Tumblr Engagement Rate
  • Tumblr Paid Engagement Rate
  • Video Starts
  • Video Views
  • 25% Completes
  • 50% Completes
  • 75% Completes
  • 100% Completes
  • Video Closes
  • Video Skips
  • 30+ Second Views
  • Cost per Video View
  • Ad Extn Impressions
  • Ad Extn Clicks
  • Ad Extn Conversions
  • Ad Extn Spend
  • Average CPC
  • CPM
  • Cost per Post Click Conversion
  • Cost per Post Impression Conversion
  • Cost per Post Impression Conversion
  • Ad Extn CTR
  • Ad Extn CPC
  • Ad Extn CPM
  • Ad Extn CPA
  • Ad Extn Conversion Rate
  • Source
  • Device Type
  • Gender
  • Age Range
  • Impressions
  • Clicks
  • Post Click Conversions
  • Post Impression Conversions
  • Conversions
  • Tumblr Reblogs
  • Tumblr Likes
  • Tumblr Follows
  • Tumblr Engagements
  • Tumblr Paid Engagements
  • CTR
  • Conversion Rate
  • Average Position
  • Client
  • Advertiser ID
  • Campaign Name
  • Campaign ID
  • Campaign Objective
  • Campaign Status
  • Ad Group Name
  • Ad Group ID
  • Ad Group Start Date
  • Ad Group End Date
  • Ad Group Status
  • Pricing Type
  • Spend
  • Tumblr Reblog Rate
  • Tumblr Like Rate
  • Tumblr Follow Rate
  • Tumblr Engagement Rate
  • Tumblr Paid Engagement Rate
  • Video Starts
  • Video Views
  • 25% Completes
  • 50% Completes
  • 75% Completes
  • 100% Completes
  • Video Closes
  • Video Skips
  • 30+ Second Views
  • Cost per Video View
  • Ad Extn Impressions
  • Ad Extn Clicks
  • Ad Extn Conversions
  • Ad Extn Spend
  • Average CPC
  • CPM
  • Cost per Post Click Conversion
  • Cost per Post Impression Conversion
  • CPA
  • Ad Extn CTR
  • Ad Extn CPC
  • Ad Extn CPM
  • Ad Extn CPA
  • Ad Extn Conversion Rate