Verizon Media DSP for TapClicks

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About Verizon Media DSP

Verizon Media DSP offers a suite of buy- and sell-side tools, including a multi-channel DSP and Exchange, which helps advertisers, publishers, and partners connect with consumers across ad formats and devices.

Metrics Offered

  • Dashboard / Top Metrics
  • Campaign / Client View
  • Detailed Metrics
    • Line
    • Ads Breakdown
    • Geo Breakdown
    • Device Breakdown
    • Demographics Breakdown
    • Domains
  • Impressions
  • Clicks
  • Conversions
  • CTR
  • Video Starts
  • 25% Completions
  • 50% Completions
  • 75% Completions
  • 100% Completions
  • 0% Drop Rate
  • 25% Drop Rate
  • 50% Drop Rate
  • 75% Drop Rate
  • CPC
  • Conversion Rate
  • CPA
  • Advertiser Spend
  • Advertiser eCPM
  • Publisher Cost
  • Publisher eCPM
  • Network Profit
  • Network eCPM
  • 25% Completion Rate
  • 50% Completion Rate
  • 75% Completion Rate
  • 100% Completion Rate
  • Yahoo Measurable Impressions
  • Yahoo Viewable Impressions
  • Yahoo Viewable Rate
  • Non-Viewable Impressions
  • Yahoo Non-Measurable Impressions
  • Yahoo Measurable Rate
  • Impression Distribution Viewable
  • Impression Distribution Nonviewable
  • Impression Distribution Nonmeasurable
  • View Through Conversions
  • Click Through Conversions
  • View Through Conversion Rate
  • Click Through Conversion Rate
  • View Through CPA
  • Click Through CPA
  • Platform Fee
  • Total Data Fee
  • Management Fee
  • Filtered Impressions
  • Filtered Clicks
  • Conversion Value
  • ROAS
  • Moat Viewable Rate
  • Moat Viewable Impressions
  • Moat Measurable Impressions
  • Cross-device Conversions
  • Yahoo Data Fees
  • Third Party Data Fee
  • Order Management Fee
  • Moat Analyzed Impressions
  • Moat AVOC Impressions
  • Moat AVFH
  • MOAT Measurability Rate
  • MOAT AVOC Rate
  • Skiped Ads
  • Advertiser
  • Campaign
  • View Lines
  • Impressions
  • Clicks
  • Conversions
  • CTR
  • Conversion Rate
  • View Domains
  • Video Starts
  • 25% Completions
  • 50% Completions
  • 75% Completions
  • 100% Completions
  • 0% Drop Rate
  • 25% Drop Rate
  • 50% Drop Rate
  • 75% Drop Rate
  • CPC
  • CPA
  • Advertiser Spend
  • Advertiser eCPM
  • Publisher Cost
  • Publisher eCPM
  • Network Profit
  • Network eCPM
  • 25% Completion Rate
  • 75% Completion Rate
  • 100% Completion Rate
  • Yahoo Measurable Impressions
  • Yahoo Viewable Impressions
  • Yahoo Viewable Rate
  • Non-Viewable Impressions
  • Non-Viewable Impressions
  • Yahoo Measurable Rate
  • Impression Distribution Viewable
  • Impression Distribution Nonviewable
  • Impression Distribution Nonmeasurable
  • View Through Conversions
  • Click Through Conversions
  • View Through Conversion Rate
  • Click Through Conversion Rate
  • View Through CPA
  • Click Through CPA
  • Platform Fee
  • Total Data Fee
  • Management Fee
  • Filtered Impressions
  • Filtered Clicks
  • Conversion Value
  • ROAS
  • Moat Viewable Rate
  • Moat Viewable Impressions
  • Moat Measurable Impressions
  • Cross-device Conversions
  • Yahoo Data Fees
  • Third Party Data Fee
  • Order Management Fee
  • Moat Analyzed Impressions
  • Moat AVOC Impressions
  • Moat AVFH
  • MOAT Measurability Rate
  • MOAT AVOC Rate
  • Skiped Ads
  • Line
  • View Ads Breakdown
  • Impressions
  • Clicks
  • Conversions
  • CTR
  • Conversion Rate
  • Advertiser
  • Campaign
  • Media Type
  • Line Goal Type
  • Line Billing Method
  • View Geo Breakdown
  • View Device Breakdown
  • View Demogrpahics Breakdown
  • Video Starts
  • 25% Completions
  • 50% Completions
  • 75% Completions
  • 100% Completions
  • 0% Drop Rate
  • 25% Drop Rate
  • 50% Drop Rate
  • 75% Drop Rate
  • CPC
  • CPA
  • Advertiser Spend
  • Advertiser eCPM
  • Publisher Cost
  • Publisher eCPM
  • Network Profit
  • Network eCPM
  • 25% Completion Rate
  • 50% Completion Rate
  • 75% Completion Rate
  • 100% Completion Rate
  • Yahoo Measurable Impressions
  • Yahoo Viewable Impressions
  • Yahoo Viewable Rate
  • Non-Viewable Impressions
  • Yahoo Non-Measurable Impressions
  • Yahoo Measurable Rate
  • Impression Distribution Viewable
  • Impression Distribution Nonviewable
  • Impression Distribution Nonmeasurable
  • View Through Conversions
  • Click Through Conversions
  • View Through Conversion Rate
  • Click Through Conversion Rate
  • View Through CPA
  • Click Through CPA
  • Platform Fee
  • Total Data Fee
  • Management Fee
  • Filtered Impressions
  • Filtered Clicks
  • Conversion Value
  • ROAS
  • Moat Viewable Rate
  • Moat Viewable Impressions
  • Moat Measurable Impressions
  • Cross-device Conversions
  • Yahoo Data Fees
  • Third Party Data Fee
  • Order Management Fee
  • Moat Analyzed Impressions
  • Moat AVOC Impressions
  • Moat AVFH
  • MOAT Measurability Rate
  • MOAT AVOC Rate
  • Skiped Ads
  • Ad Size
  • Ad
  • Impressions
  • Clicks
  • Conversions
  • CTR
  • Conversion Rate
  • Advertiser
  • Campaign
  • Line
  • Ad Position
  • Video Starts
  • 25% Completions
  • 50% Completions
  • 75% Completions
  • 100% Completions
  • 0% Drop Rate
  • 25% Drop Rate
  • 50% Drop Rate
  • 75% Drop Rate
  • CPC
  • CPA
  • Advertiser Spend
  • Advertiser eCPM
  • Publisher Cost
  • Publisher eCPM
  • Network Profit
  • Network eCPM
  • 25% Completion Rate
  • 50% Completion Rate
  • 75% Completion Rate
  • 100% Completion Rate
  • Yahoo Measurable Impressions
  • Yahoo Viewable Impressions
  • Yahoo Viewable Rate
  • Non-Viewable Impressions
  • Yahoo Non-Measurable Impressions
  • Yahoo Measurable Rate
  • Impression Distribution Viewable
  • Impression Distribution Nonviewable
  • Impression Distribution Nonmeasurable
  • View Through Conversions
  • Click Through Conversions
  • View Through Conversion Rate
  • Click Through Conversion Rate
  • View Through CPA
  • Click Through CPA
  • Platform Fee
  • Total Data Fee
  • Management Fee
  • Filtered Impressions
  • Filtered Clicks
  • Conversion Value
  • ROAS
  • Moat Viewable Rate
  • Moat Viewable Impressions
  • Moat Measurable Impressions
  • Cross-device Conversions
  • Yahoo Data Fees
  • Third Party Data Fee
  • Order Management Fee
  • Moat Analyzed Impressions
  • Moat AVOC Impressions
  • Moat AVFH
  • MOAT Measurability Rate
  • MOAT AVOC Rate
  • Skiped Ads
  • State
  • City
  • Impressions
  • Clicks
  • Conversions
  • CTR
  • Conversion Rate
  • Advertiser
  • Campaign
  • Line
  • Country
  • DMA
  • Video Starts
  • 25% Completions
  • 50% Completions
  • 75% Completions
  • 100% Completions
  • 0% Drop Rate
  • 25% Drop Rate
  • 50% Drop Rate
  • 75% Drop Rate
  • CPC
  • CPA
  • Advertiser Spend
  • Advertiser eCPM
  • Publisher Cost
  • Publisher eCPM
  • Network Profit
  • Network eCPM
  • 25% Completion Rate
  • 50% Completion Rate
  • 75% Completion Rate
  • 100% Completion Rate
  • Yahoo Measurable Impressions
  • Yahoo Viewable Impressions
  • Yahoo Viewable Rate
  • Non-Viewable Impressions
  • Yahoo Non-Measurable Impressions
  • Yahoo Measurable Rate
  • Impression Distribution Viewable
  • Impression Distribution Nonviewable
  • Impression Distribution Nonmeasurable
  • View Through Conversions
  • Click Through Conversions
  • View Through Conversion Rate
  • Click Through Conversion Rate
  • View Through CPA
  • Click Through CPA
  • Platform Fee
  • Total Data Fee
  • Management Fee
  • Filtered Impressions
  • Filtered Clicks
  • Conversion Value
  • ROAS
  • Moat Viewable Rate
  • Moat Viewable Impressions
  • Moat Measurable Impressions
  • Cross-device Conversions
  • Yahoo Data Fees
  • Third Party Data Fee
  • Order Management Fee
  • Moat Analyzed Impressions
  • Moat AVOC Impressions
  • Moat AVFH
  • MOAT Measurability Rate
  • MOAT AVOC Rate
  • Skiped Ads
  • Browser Type
  • Desktop OS
  • Device Type
  • Impressions
  • Clicks
  • Conversions
  • CTR
  • Conversion Rate
  • Advertiser
  • Campaign
  • Line
  • Video Starts
  • 25% Completions
  • 50% Completions
  • 75% Completions
  • 100% Completions
  • 0% Drop Rate
  • 25% Drop Rate
  • 50% Drop Rate
  • 75% Drop Rate
  • CPC
  • CPA
  • Advertiser Spend
  • Advertiser eCPM
  • Publisher Cost
  • Publisher eCPM
  • Network Profit
  • Network eCPM
  • 25% Completion Rate
  • 50% Completion Rate
  • 75% Completion Rate
  • 100% Completion Rate
  • Yahoo Measurable Impressions
  • Yahoo Viewable Impressions
  • Yahoo Viewable Rate
  • Non-Viewable Impressions
  • Yahoo Non-Measurable Impressions
  • Yahoo Measurable Rate
  • Impression Distribution Viewable
  • Impression Distribution Nonviewable
  • Impression Distribution Nonmeasurable
  • View Through Conversions
  • Click Through Conversions
  • View Through Conversion Rate
  • Click Through Conversion Rate
  • View Through CPA
  • Click Through CPA
  • Platform Fee
  • Total Data Fee
  • Management Fee
  • Filtered Impressions
  • Filtered Clicks
  • Conversion Value
  • ROAS
  • Moat Viewable Rate
  • Moat Viewable Impressions
  • Moat Measurable Impressions
  • Cross-device Conversions
  • Yahoo Data Fees
  • Third Party Data Fee
  • Order Management Fee
  • Moat Analyzed Impressions
  • Moat AVOC Impressions
  • Moat AVFH
  • MOAT Measurability Rate
  • MOAT AVOC Rate
  • Skiped Ads
  • Age
  • Gender
  • Impressions
  • Clicks
  • Conversions
  • CTR
  • Conversion Rate
  • Advertiser
  • Campaign
  • Line
  • Video Starts
  • 25% Completions
  • 50% Completions
  • 75% Completions
  • 100% Completions
  • 0% Drop Rate
  • 25% Drop Rate
  • 50% Drop Rate
  • 75% Drop Rate
  • CPC
  • CPA
  • Advertiser Spend
  • Advertiser eCPM
  • Publisher Cost
  • Publisher eCPM
  • Network Profit
  • Network eCPM
  • 25% Completion Rate
  • 50% Completion Rate
  • 75% Completion Rate
  • 100% Completion Rate
  • Yahoo Measurable Impressions
  • Yahoo Viewable Impressions
  • Yahoo Viewable Rate
  • Non-Viewable Impressions
  • Yahoo Non-Measurable Impressions
  • Yahoo Measurable Rate
  • Impression Distribution Viewable
  • Impression Distribution Nonviewable
  • Impression Distribution Nonmeasurable
  • View Through Conversions
  • Click Through Conversions
  • View Through Conversion Rate
  • Click Through Conversion Rate
  • View Through CPA
  • Click Through CPA
  • Platform Fee
  • Total Data Fee
  • Management Fee
  • Filtered Impressions
  • Filtered Clicks
  • Conversion Value
  • ROAS
  • Moat Viewable Rate
  • Moat Viewable Impressions
  • Moat Measurable Impressions
  • Cross-device Conversions
  • Yahoo Data Fees
  • Third Party Data Fee
  • Order Management Fee
  • Moat Analyzed Impressions
  • Moat AVOC Impressions
  • Moat AVFH
  • MOAT Measurability Rate
  • MOAT AVOC Rate
  • Skiped Ads
  • Domain Name
  • Impressions
  • Clicks
  • Conversions
  • CTR
  • Conversion Rate
  • Advertiser
  • Campaign
  • Sub Domain Name
  • Video Starts
  • 25% Completions
  • 50% Completions
  • 75% Completions
  • 100% Completions
  • 0% Drop Rate
  • 25% Drop Rate
  • 50% Drop Rate
  • 75% Drop Rate
  • CPC
  • CPA
  • Advertiser Spend
  • Advertiser eCPM
  • Publisher Cost
  • Publisher eCPM
  • Network Profit
  • Network eCPM
  • 25% Completion Rate
  • 50% Completion Rate
  • 75% Completion Rate
  • 100% Completion Rate
  • Yahoo Measurable Impressions
  • Yahoo Viewable Impressions
  • Yahoo Viewable Rate
  • Non-Viewable Impressions
  • Yahoo Non-Measurable Impressions
  • Yahoo Measurable Rate
  • Impression Distribution Viewable
  • Impression Distribution Nonviewable
  • View Through Conversions
  • Click Through Conversions
  • View Through Conversion Rate
  • Click Through Conversion Rate
  • View Through CPA
  • Click Through CPA
  • Platform Fee
  • Total Data Fee
  • Management Fee
  • Filtered Impressions
  • Filtered Clicks
  • Conversion Value
  • ROAS
  • Moat Viewable Rate
  • Moat Viewable Impressions
  • Moat Measurable Impressions
  • Cross-device Conversions
  • Yahoo Data Fees
  • Third Party Data Fee
  • Order Management Fee
  • Moat Analyzed Impressions
  • Moat AVOC Impressions
  • Moat AVF
  • MOAT Measurability Rate
  • MOAT AVOC Rate
  • Skiped Ads