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Roku (Formerly DataXu) for TapClicks

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About Roku (Formerly DataXu)

DataXu is a programmatic media activation, marketing analytics and data management suite for digital marketers.

How to Connect to TapClicks

Connecting DataXu to TapClicks is simple and straightforward.

Let's Get Started

  1. Reach out to your DataXu rep, asking about our integration and establishing delivery.
  2. Once delivery is established, simply select DataXu service from the TapClicks Manage Services Dashboard.
  3. Input Username, Access Key, Access Secret, Bucket, Path and Prefix of your DataXu Account and click “Add Account”
  4. Select a specific DataXu account and a client or end user with which to associate the account, and click “update”.
That’s it! Your tool is now connected and your data will flow into your dashboard! :)
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marketing dashboard client connection
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marketing dashboard client connection

Metrics Offered

  • Dashboard / Top Metrics
  • Campaign / Client View
  • Detailed Metrics
    • Tactics
    • Flights
    • Creatives
    • Page Details
    • Devices & Browsers
    • Activity Details
    • Geo Details
    • Application
  • Impressions
  • Clicks
  • Media Spend
  • Spend
  • Additional Costs
  • CTR
  • CPC
  • CPM
  • CPA
  • Click Conversions
  • View Conversions
  • Total Conversions
  • Video Impressions
  • Video 25% Completes
  • Video 50% Completes
  • Video 75% Completes
  • Video 100% Completes
  • Video Completion Count
  • Video Starts
  • Campaign
  • Impressions
  • Clicks
  • CPC
  • CPM
  • Click Conversions
  • View Conversions
  • Total Conversions
  • View Tactics
  • Campaign ID
  • Advertiser
  • Advertiser ID
  • Media Spend
  • Spend
  • CTR
  • CPA
  • Video Impressions
  • Video 25% Completes
  • Video 50% Completes
  • Video 75% Completes
  • Video 100% Completes
  • Video Completion Count
  • Video Starts
  • Tactic
  • Impressions
  • Clicks
  • CPC
  • CPM
  • Click Conversions
  • View Conversions
  • Total Conversions
  • View Flights
  • Campaign
  • Campaign ID
  • Advertiser
  • Advertiser ID
  • Tactic ID
  • CTR
  • CPA
  • Video Impressions
  • Video 25% Completes
  • Video 50% Completes
  • Video 75% Completes
  • Video 100% Completes
  • Video Completion Count
  • Video Starts
  • Billable Spend
  • Non-Billable Spend
  • Flight
  • Impressions
  • Clicks
  • CPC
  • CPM
  • Click Conversions
  • View Conversions
  • Total Conversions
  • View Creatives
  • Campaign
  • Campaign ID
  • Advertiser
  • Advertiser ID
  • Tactic
  • Tactic ID
  • Flight ID
  • Media Spend
  • Spend
  • Additional Costs
  • CTR
  • CPA
  • Video Impressions
  • Video 25% Completes
  • Video 50% Completes
  • Video 75% Completes
  • Video 100% Completes
  • Video Completion Count
  • Video Starts
  • Billable Spend
  • Non-Billable Spend
  • Creative
  • Impressions
  • Clicks
  • CPC
  • CPM
  • Click Conversions
  • View Conversions
  • Total Conversions
  • View Page Details
  • View Activities
  • View Devices & Browsers
  • View Geo Details
  • Campaign
  • Campaign ID
  • Advertiser
  • Advertiser ID
  • Tactic
  • Tactic ID
  • Flight
  • Flight ID
  • Creative ID
  • Media Spend
  • Spend
  • Additional Costs
  • CTR
  • CPA
  • Video Impressions
  • Video 25% Completes
  • Video 50% Completes
  • Video 75% Completes
  • Video 100% Completes
  • Video Completion Count
  • Video Starts
  • Billable Spend
  • Non-Billable Spend
  • Creative Name
  • advertiser name
  • advertiser uid
  • campaign name
  • campaign uid
  • tactic name
  • tactic uid
  • flight name
  • flight uid
  • creative name
  • creative uid
  • impressions
  • Clicks
  • raw spend
  • loaded spend
  • Additional Costs
  • CTR
  • CPC
  • CPM
  • CPA
  • click conversions
  • view conversions
  • total conversions
  • video impressions
  • video three quarter count
  • video midpoint count
  • video one quarter count
  • video start count
  • video complete count
  • calculated
  • billable spend
  • nonbillable spend
  • advertiser name
  • advertiser uid
  • campaign name
  • campaign uid
  • tactic name
  • tactic uid
  • flight name
  • flight uid
  • creative name
  • creative uid
  • device type name
  • user agent
  • impressions
  • Clicks
  • raw spend
  • loaded spend
  • Additional Costs
  • CTR
  • CPC
  • CPM
  • CPA
  • click conversions
  • view conversions
  • total conversions
  • Video Impressions
  • video three quarter count
  • video midpoint count
  • video one quarter count
  • video start count
  • video complete count
  • calculated
  • billable spend
  • nonbillable spend
  • advertiser name
  • advertiser uid
  • campaign name
  • campaign uid
  • tactic name
  • tactic uid
  • flight name
  • flight uid
  • creative name
  • creative uid
  • activity pixel id
  • price
  • sku
  • impressions
  • Clicks
  • raw spend
  • loaded spend
  • Additional Costs
  • CTR
  • CPC
  • CPM
  • CPA
  • click conversions
  • view conversions
  • total conversions
  • video impressions
  • video three quarter count
  • video midpoint count
  • video one quarter count
  • video start count
  • video complete count
  • calculated
  • billable spend
  • nonbillable spend
  • advertiser name
  • advertiser uid
  • campaign name
  • campaign uid
  • tactic name
  • tactic uid
  • flight name
  • flight uid
  • creative name
  • creative uid
  • dma name code
  • region name code
  • country name code
  • postal code
  • metrocode code
  • region code
  • country code
  • impressions
  • Clicks
  • raw spend
  • loaded spend
  • Additional Costs
  • CTR
  • CPC
  • CPM
  • CPA
  • click conversions
  • view conversions
  • total conversions
  • video impressions
  • video three quarter count
  • video midpoint count
  • video one quarter count
  • video start count
  • video complete count
  • calculated
  • billable spend
  • nonbillable spend
  • advertiser name
  • advertiser uid
  • campaign name
  • campaign uid
  • tactic name
  • tactic uid
  • flight name
  • flight uid
  • creative name
  • creative uid
  • campaign start
  • campaign end
  • domain
  • flight start
  • flight end
  • app
  • impressions
  • Clicks
  • raw spend
  • loaded spend
  • Additional Costs
  • CTR
  • CPC
  • CPM
  • CPA
  • click conversions
  • view conversions
  • total conversions
  • video impressions
  • video three quarter count
  • video midpoint count
  • video one quarter count
  • video start count
  • video complete count
  • calculated
  • billable spend
  • nonbillable spend