DataXu Marketing Dashboard Icon

About DataXu

DataXu is a programmatic media activation, marketing analytics and data management suite for digital marketers.

How to Connect to TapClicks

Connecting DataXu to TapClicks is simple and straightforward.

Let's Get Started

  1. Simply select DataXu service from the TapClicks Manage Services Dashboard.
  2. Input Username, Access Key, Access Secret, Bucket, Path and Prefix of your DataXu Account and click “Add Account”
  3. Select a specific DataXu account and a client or end user with which to associate the account, and click “update”.
That’s it! Your tool is now connected and your data will flow into your dashboard! :)

Metrics Offered

  • Dashboard / Top Metrics
  • Campaign / Client View
  • Detailed Metrics
    • Tactics
    • Flights
    • Creatives
    • Devices & Browsers
  • Impressions
  • Clicks
  • Media Spend
  • Spend
  • Additional Costs
  • CTR
  • CPC
  • CPM
  • CPA
  • Click Conversions
  • View Conversions
  • Total Conversions
  • Video Impressions
  • Video 25% Completes
  • Video 50% Completes
  • Video 75% Completes
  • Video 100% Completes
  • Video Completion Count
  • Video Starts
  • Campaign
  • Impressions
  • Clicks
  • CPC
  • CPM
  • Click Conversions
  • View Conversions
  • Total Conversions
  • View Tactics
  • Campaign ID
  • Advertiser
  • Advertiser ID
  • Media Spend
  • Spend
  • CTR
  • CPA
  • Video Impressions
  • Video 25% Completes
  • Video 50% Completes
  • Video 75% Completes
  • Video 100% Completes
  • Video Completion Count
  • Video Starts
  • Tactic
  • Impressions
  • Clicks
  • CPC
  • CPM
  • Click Conversions
  • View Conversions
  • Total Conversions
  • Flight Name
  • Campaign
  • Campaign ID
  • Advertiser
  • Advertiser ID
  • Tactic ID
  • CTR
  • CPA
  • Video Impressions
  • Video 25% Completes
  • Video 50% Completes
  • Video 75% Completes
  • Video 100% Completes
  • Video Completion Count
  • Video Starts
  • Raw Spend
  • Loaded Spend
  • Flight
  • Impressions
  • Clicks
  • CPC
  • CPM
  • Click Conversions
  • View Conversions
  • Total Conversions
  • View Creatives
  • Campaign
  • Campaign ID
  • Advertiser
  • Advertiser ID
  • Tactic
  • Tactic ID
  • Flight ID
  • Media Spend
  • Spend
  • Additional Costs
  • CTR
  • CPA
  • Video Impressions
  • Video 25% Completes
  • Video 50% Completes
  • Video 75% Completes
  • Video 100% Completes
  • Video Completion Count
  • Video Starts
  • Creative
  • Impressions
  • Clicks
  • CPC
  • CPM
  • Click Conversions
  • View Conversions
  • Total Conversions
  • View Page Details
  • View Activities
  • View Devices & Browsers
  • View Geo Details
  • Campaign
  • Campaign ID
  • Advertiser
  • Advertiser ID
  • Tactic
  • Tactic ID
  • Flight
  • Flight ID
  • Creative ID
  • Media Spend
  • Spend
  • Additional Costs
  • CTR
  • CPA
  • Video Impressions
  • Video 25% Completes
  • Video 50% Completes
  • Video 75% Completes
  • Video 100% Completes
  • Video Completion Count
  • Video Starts
  • Device Type
  • Browser
  • Impressions
  • Clicks
  • CPC
  • CPM
  • Click Conversions
  • View Conversions
  • Total Conversions
  • Campaign
  • Campaign ID
  • Advertiser
  • Advertiser ID
  • Tactic
  • Tactic ID
  • Flight
  • Flight ID
  • Creative
  • Creative ID
  • Media Spend
  • Spend
  • Additional Costs
  • CTR
  • CPA
  • Video Impressions
  • Video 25% Completes
  • Video 50% Completes
  • Video 75% Completes
  • Video 100% Completes
  • Video Completion Count
  • Video Starts

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