About AppNexus

AppNexus is a technology company whose cloud-based software platform powers and optimizes the programmatic sale and purchase of digital advertising. It is the world’s leading independent ad tech platform.

How to Connect to TapClicks

Connecting AppNexus to TapClicks is simple and straightforward.

Let's Get Started

  1. Simply select AppNexus from the TapClicks Integration Services Dashboard.
  2. Enter your Username and Password.
  3. Select a specific AppNexus account and a client or end user with which to associate the account, and click “update”.
That’s it! Your tool is now connected and your data will flow into your dashboard! :)
Step A
AppNexus dashboard connection guide
Step B
AppNexus dashboard login
Step C
TapClicks marketing dashboard analytics reporting platform integration dashboard
A
AppNexus dashboard connection guide
B
AppNexus dashboard login
C
TapClicks marketing dashboard analytics reporting platform integration dashboard

Metrics Offered

  • Dashboard / Top Metrics
  • Campaign / Client View
  • Detailed Metrics
    • Campaigns
    • Creatives
    • Video Details
  • Additional Metrics
    • Pixels
    • Pixel Summary
    • Pixel Detail
  • Score
  • Impressions
  • Clicks
  • CTR
  • Conversions
  • Conversion Rate
  • Revenue
  • Cost
  • CPC
  • CPM
  • Post-view Conversions
  • Post-click Conversions
  • Post-view Revenue
  • Post-click Revenue
  • Client Cost
  • Client CPC
  • Client CPM
  • Score
  • Client
  • Line Item
  • Impressions
  • Clicks
  • CTR
  • Conversions
  • Conversion Rate
  • Revenue
  • Cost
  • CPC
  • CPM
  • Post-view Conversions
  • Post-click Conversions
  • Post-view Revenue
  • Post-click Revenue
  • Campaigns
  • Client Cost
  • Client CPC
  • Client CPM
  • Campaign
  • Impressions
  • Clicks
  • CTR
  • Creatives
  • Line Item
  • Conversions
  • Conversion Rate
  • Revenue
  • Cost
  • CPC
  • CPM
  • Post-view Conversions
  • Post-click Conversions
  • Post-view Revenue
  • Post-click Revenue
  • Creative
  • Impressions
  • Clicks
  • CTR
  • Preview
  • Line Item
  • Campaign
  • Conversions
  • Conversion Rate
  • Revenue
  • Cost
  • CPC
  • CPM
  • Post-view Conversions
  • Post-click Conversions
  • Post-view Revenue
  • Post-click Revenue
  • Video Context
  • Video Playback Method
  • Video Player Size
  • Impressions
  • Clicks
  • CTR
  • Conversions
  • Starts
  • 25% Completes
  • 50% Completes
  • 75% Completes
  • 100% Completes
  • Video Impressions Served
  • Line Item
  • Campaign
  • CPC
  • CPM
  • Post-Clicks Conversions
  • Post-View Conversions
  • Media Cost
  • Profit
  • CPVM
  • PPM
  • Conversion Rate
  • Post-Click Conv. Rate
  • Post-View Conv. Rate
  • View Rate
  • View Measurement Rate
  • Errors
  • Skips
  • Impr. Viewed
  • View Measured Impressions
  • Conversion Date Time
  • Type
  • Pixel Name
  • Impression Date Time
  • Auction Id
  • Pixel ID
  • External Date
  • Revenue
  • Impression Type
  • Auction ID
  • These additional metrics are available in your dashboard by request.

    Contact us to unlock
  • Pixel Name
  • Total
  • Pixel Detail
  • Pixel ID
  • Revenue
  • These additional metrics are available in your dashboard by request.

    Contact us to unlock
  • Conversion Date Time
  • Type
  • Pixel Name
  • Impression Date Time
  • Impression Type
  • Pixel ID
  • External Data
  • Auction ID
  • Revenue
  • These additional metrics are available in your dashboard by request.

    Contact us to unlock

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