Performance Management Tools

Datorama Alternatives: Comparing the Top 4 Marketing Analytics Platforms

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Much of the existing information online about Datorama alternatives provides a list of every SaaS platform on the market with a few sentences about each, but doesn’t go into depth on any of them. In this article, we’re instead going to look at 4 of the top data analytics platforms and provide a more in-depth look into each one including the core features,…

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30+ Best Marketing Analytics and Reporting Software (Grouped by Use Case for Easy Researching)

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As the number of marketing analytics and reporting software on the market continues to grow, figuring out which tool is right for your business is requiring more and more time to research and weigh options against each other.  If you need to be able to see data about how your client’s users are behaving in various channels, you’ll want to…

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20+ Best Reporting Tools (and How to Determine Which One is Right for Your Business)

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Businesses are generating more data than ever. In many cases, it becomes siloed as different departments use different tools and nobody — including upper management — has access to the bigger picture. Reporting tools help solve these problems by connecting multiple data sources to allow businesses to discover hidden insights and become more efficient. Users can then create dashboards and…

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Domo vs Looker vs TapClicks: An In-Depth Look at Three Performance Management Tools for Marketing Agencies 

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There are inflection points along the path of scaling a digital marketing agency that require increases in efficiency to continue driving results for your clients as you grow. It’s during these times that we see agencies looking to invest in marketing operations or performance management platforms.  It doesn’t take long in research mode to find that there are many options…

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