Who We Are

We’re a global leader in marketing technology for agencies, media companies, brands and franchises.

HEAR IT FROM OUR CEO

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Executive Leadership

Management Team with extensive industry experience and a track record of success.

Babak Hedayati

Babak Hedayati

Co-founder and CEO

With over 20 years as a senior executive at Fortune 500, Silicon Valley tech companies specializing in software, hardware, internet and mobile apps, Babak has grown businesses from millions to billions in revenue. He is an alumnus of Harvard Business School, Stanford Management and Entrepreneurship program, and holds a BSEE/CS from SJSU.

Colby West

Colby West

President

Colby West is an online marketing industry veteran, who joins TapClicks from the related company he founded: ClickFuel, Inc. On a daily basis, Colby focuses on strengthening and expanding TapClicks’ product offerings and works on the strategy and execution of clients' campaigns. Colby plans to keep on pushing the business to become the best digital marketing platform solution in the world.

Mark Zahar

Mark Zahar

SVP, Sales

Mark Zahar's experience as entrepreneur, agency executive, and marketing technology sales executive guides his focus and passion for being a strategist at the intersection of marketing and media with technology and data. At TapClicks, Zahar applies his expertise by helping enterprise marketers and media companies assess, plan for, and implement solutions needed to succeed with programmatic technologies and addressable marketing. Zahar comes to TapClicks with a background of executive leadership roles within digital marketing and technology organizations. He joins us from Continuum where he lead the channel sales team. While at Continuum, he built the first ever Marketing Automation platform helping B2B companies build and nurture relationships through a SaaS technology platform and channel specific content. Prior, Mark was a founder and VP of Sales of Prospectiv, a media and analytics firm, and was responsible for the successful sale to Affinion International.

Noah Jacobson

Noah Jacobson

VP, Corporate Development

For the last decade, Noah has served as Director of Business & Corporate Development at various Silicon Valley companies in the areas of e-commerce, video analytics, business sales and mobile marketing solutions. His most recent ventures resulted in acquisitions by Nielsen Online Corp and Global Contact Services. Noah is a BA/JD.

Pierre-Luc Soucy

Pierre-Luc Soucy

VP, Analytics Platform Engineering

Pierre-Luc is an experienced software engineer with over 10 years of experience developing increasingly complex applications using the LAMP stack. Passionate about entrepreneurship and startups, Pierre-Luc founded his first company when he was 15 and later joined one of his consulting clients full-time to lead a software development team that supported upwards of $30M in online sales. Prior to joining TapClicks, he also co-founded a private sales business and helped lead it to a successful exit. Pierre-Luc holds a B.Eng. in software engineering from Polytechnique Montreal and a Masters in e-commerce from HEC Montreal.

Tonya J. Long

Tonya J. Long

VP, People & Operations

Tonya has more than 20 years’ experience leading high-tech organizations through corporate transformations. She has extensive experience in product and customer operations with a deep affinity for People being at the heart of business success. At TapClicks, she is applying her transformation and leadership acumen to scale our People function to build a strong community, including leadership of Human Resources, Community & Culture, Talent Acquisition, Talent & Performance Management, and Learning & Development. She is also responsible for the integrations of newly acquired companies and other corporate transformation initiatives as we execute our strategies for future growth.

Syed Ahmed

Syed Ahmed

VP, Technology

Syed is a technology leader with around 20 years of experience in building eCommerce and reporting software that powers some of the largest online retailers in the world, and is used by millions of consumers every day. He specializes in building scalable software, distributing software architectures and applying big data analytics to synthesize complex real world problems. Before TapClicks, he was working on big data and analytics for FICO, and had products serving Walmart and Amazon.

Regan Davis

Regan Davis

VP, Customer Success, Enterprise

Regan is responsible for leading TapClicks’ Enterprise Customer Success team focused on building customer relationships and making them as successful as possible. Regan has been in the tech, media and digital marketing space for more than 25 years. She has managed digital sales and account management teams and knows first-hand the value of providing data-driven insights to businesses on their marketing efforts to build their business. Regan comes to TapClicks after serving in executive leadership roles at Yahoo, Digital First Media, DevCon, AutoWeb and Dialog.

Matt Nicholson

Matt Nicholson

VP, Sales, Enterprise

Matt’s success in MarTech and track record of effective leadership enables him to build high-performance sales teams that deliver value and grow the business — for both his customers and for TapClicks. He earned an MBA from Stanford and has since had opportunities to build some of the best sales teams in high tech, most notably at Cisco followed by his last ten years with Google. Matt’s vision and extensive industry knowledge will be an asset for TapClicks’ Enterprise Business Unit, where he is chartered with building the team that is the growth engine for TapClicks’ next wave of hyper-growth.

Daryl McNutt

Daryl McNutt

VP, Marketing

Daryl McNutt is VP, Marketing for TapClicks, with responsibility for development and execution of growth initiatives for the company's marketing operations platform. A seasoned, dynamic and well-accomplished senior executive with over 20 years experience in digital technology and advertising, Daryl brings to TapClicks a combination of talents across marketing, analytics, research and business intelligence and a history of leadership at innovative startups, large agencies and top consumer brands. Prior to joining TapClicks, Daryl served in leadership roles at companies including Drawbridge, BrightRoll, comScore and Specific Media. Daryl holds a Bachelor of Science in Wildlife Ecology from the University of Wisconsin – Madison.

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OUR PARTNERS AND CLIENTS, EMBLEMATIC LEADERS IN THEIR INDUSTRIES

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LATEST NEWS AND MEDIA

August 7, 2019 in Press Releases

TapClicks Wins “Best Marketing Performance Management Solution” in 2019 MarTech Breakthrough Awards

SAN JOSE, CALIFORNIA, Aug. 7, 2019 – TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, today announced that the TapClicks Marketing Operations Platform has been selected as the winner of the “Best Marketing Performance Management Solution” award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the…

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July 29, 2019 in Blog

4 Takeaways from the Momentum Grid Report for Marketing Analytics | Summer 2019

G2 Crowd just released its Momentum Grid® Report for Marketing Analytics for Summer 2019. What makes a good marketing analytics platform?  This is the question G2 Crowd set out to answer; it’s also the question hundreds of media companies, digital agencies and multi-location brands ask themselves.  What is really important here is, does the marketing and analytics platform do what…

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July 21, 2019 in Blog

4 Things to Consider for your Google DSM Replacement

Google’s DoubleClick Sales Manager (DSM) is quickly approaching the sunset date of July 31st, 2019.  The time to search for a suitable replacement is now. The market is full of options, but not all order management systems (OMS) are created equal.  And not every choice will be the right choice for a growing business. For publishers, coming up to the…

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Our Company Culture

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We build amazing products that are simple to use

Crush FUD: Fear, Uncertainty, and Doubt

Over communicate: stay transparent

Positive attitude: see challenges as opportunities

Integrity: We do honest business