Who We Are

We’re a global leader in marketing technology for agencies, media companies, brands and franchises.

HEAR IT FROM OUR CEO

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Executive Leadership

Management Team with extensive industry experience and a track record of success.

Babak Hedayati

Babak Hedayati

Co-founder and CEO

With over 20 years as a senior executive at Fortune 500, Silicon Valley tech companies specializing in software, hardware, internet and mobile apps, Babak has grown businesses from millions to billions in revenue. He is an alumnus of Harvard Business School, Stanford Management and Entrepreneurship program, and holds a BSEE/CS from SJSU.

Colby West

Colby West

President

Colby West is an online marketing industry veteran, who joins TapClicks from the related company he founded: ClickFuel, Inc. On a daily basis, Colby focuses on strengthening and expanding TapClicks’ product offerings and works on the strategy and execution of clients' campaigns. Colby plans to keep on pushing the business to become the best digital marketing platform solution in the world.

John Hardman

John Hardman

CFO

John Hardman has over 25 years of experience driving growth and reducing financial risks. His long history of managing financials for SaaS companies began in 1998 after a 7 year tenure with the US Department of Energy. His primary professional focus has been financial planning that provides global growth for technology and computing companies.

Mark Zahar

Mark Zahar

SVP, Sales

Mark Zahar's experience as entrepreneur, agency executive, and marketing technology sales executive guides his focus and passion for being a strategist at the intersection of marketing and media with technology and data. At TapClicks, Zahar applies his expertise by helping enterprise marketers and media companies assess, plan for, and implement solutions needed to succeed with programmatic technologies and addressable marketing. Zahar comes to TapClicks with a background of executive leadership roles within digital marketing and technology organizations. He joins us from Continuum where he lead the channel sales team. While at Continuum, he built the first ever Marketing Automation platform helping B2B companies build and nurture relationships through a SaaS technology platform and channel specific content. Prior, Mark was a founder and VP of Sales of Prospectiv, a media and analytics firm, and was responsible for the successful sale to Affinion International.

Noah Jacobson

Noah Jacobson

VP, Corporate Development

For the last decade, Noah has served as Director of Business & Corporate Development at various Silicon Valley companies in the areas of e-commerce, video analytics, business sales and mobile marketing solutions. His most recent ventures resulted in acquisitions by Nielsen Online Corp and Global Contact Services. Noah is a BA/JD.

Gary Malhotra

Gary Malhotra

VP, Self-Serve Business Unit

Gary Malhotra is the VP of TapClicks Self-Serve Business Unit that encompasses Search Engine Optimization, Directory Listings, Review Generation, Marketing Reporting, Workflow and Attribution products. Gary owns the P&L, Marketing, Sales, Partnerships, Customer Experience, Customer Support, Retention and Billing for Self-Serve. Gary works closely with Engineering and Product Management to define the flywheels, free trials, freemium and paid in-app product experience. He has 20 years of experience in Marketing and Advertising Operations at Ivalua, Ariba, Accenture Interactive, IBM, Deloitte and Tata. Gary has launched and marketed 8 Cloud solutions, sold $470M in SaaS / BPO, managed a $150M P&L, and 15 alliances. He is an MBA from the University of Illinois and Asian Institute of Management.

Pierre-Luc Soucy

Pierre-Luc Soucy

VP, Analytics Platform Engineering

Pierre-Luc is an experienced software engineer with over 10 years of experience developing increasingly complex applications using the LAMP stack. Passionate about entrepreneurship and startups, Pierre-Luc founded his first company when he was 15 and later joined one of his consulting clients full-time to lead a software development team that supported upwards of $30M in online sales. Prior to joining TapClicks, he also co-founded a private sales business and helped lead it to a successful exit. Pierre-Luc holds a B.Eng. in software engineering from Polytechnique Montreal and a Masters in e-commerce from HEC Montreal.

Tonya J. Long

Tonya J. Long

VP, People & Operations

Tonya has more than 20 years’ experience leading high-tech organizations through corporate transformations. She has extensive experience in product and customer operations with a deep affinity for People being at the heart of business success. At TapClicks, she is applying her transformation and leadership acumen to scale our People function to build a strong community, including leadership of Human Resources, Community & Culture, Talent Acquisition, Talent & Performance Management, and Learning & Development. She is also responsible for the integrations of newly acquired companies and other corporate transformation initiatives as we execute our strategies for future growth.

Syed Ahmed

Syed Ahmed

VP, Technology

Syed is a technology leader with around 20 years of experience in building eCommerce and reporting software that powers some of the largest online retailers in the world, and is used by millions of consumers every day. He specializes in building scalable software, distributing software architectures and applying big data analytics to synthesize complex real world problems. Before TapClicks, he was working on big data and analytics for FICO, and had products serving Walmart and Amazon.

Regan Davis

Regan Davis

VP, Customer Success, Enterprise

Regan is responsible for leading TapClicks’ Enterprise Customer Success team focused on building customer relationships and making them as successful as possible. Regan has been in the tech, media and digital marketing space for more than 25 years. She has managed digital sales and account management teams and knows first-hand the value of providing data-driven insights to businesses on their marketing efforts to build their business. Regan comes to TapClicks after serving in executive leadership roles at Yahoo, Digital First Media, DevCon, AutoWeb and Dialog.

Matt Nicholson

Matt Nicholson

VP, Sales, Enterprise

Matt’s success in MarTech and track record of effective leadership enables him to build high-performance sales teams that deliver value and grow the business — for both his customers and for TapClicks. He earned an MBA from Stanford and has since had opportunities to build some of the best sales teams in high tech, most notably at Cisco followed by his last ten years with Google. Matt’s vision and extensive industry knowledge will be an asset for TapClicks’ Enterprise Business Unit, where he is chartered with building the team that is the growth engine for TapClicks’ next wave of hyper-growth.

Daryl McNutt

Daryl McNutt

VP, Marketing

Daryl McNutt is VP, Marketing for TapClicks, with responsibility for development and execution of growth initiatives for the company's marketing operations platform. A seasoned, dynamic and well-accomplished senior executive with over 20 years experience in digital technology and advertising, Daryl brings to TapClicks a combination of talents across marketing, analytics, research and business intelligence and a history of leadership at innovative startups, large agencies and top consumer brands. Prior to joining TapClicks, Daryl served in leadership roles at companies including Drawbridge, BrightRoll, comScore and Specific Media. Daryl holds a Bachelor of Science in Wildlife Ecology from the University of Wisconsin – Madison.

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LATEST NEWS AND MEDIA

June 6, 2019 in Press Releases

TapClicks Wins People’s Choice Stevie® Award for Favorite New Marketing Solution

American Business Awards(SM)Recognizes TapClicks Marketing Operations Platform for Omnichannel Marketing Intelligence SAN JOSE, Calif., June 6, 2019 /PRNewswire/ — TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, announced today that it has received the People’s Choice Stevie® Award for Favorite New Marketing/Public Relations Products in The 17th Annual American Business AwardsSM. The People’s Choice Stevie Awards for Favorite New…

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June 5, 2019 in Blog

Creating Analytics on Yelp Data for Deeper Insights Into Location-Driven Marketing

Yelp is a treasure trove of localized advertising insights. It’s the gold standard for localized marketing, buying research and decision making. Yelp Ads can be used to precisely target consumers based on location when they’re actively searching for a product or service nearby. There is a direct link between ads served on the platform and consumers’ localized buying actions. Its…

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June 4, 2019 in Blog

Babak Hedayati – A Poem of Hope

Babak Hedayati is the Co-Founder and CEO of Tapclicks. During this interview, Mr. Hedayati goes in depth on how poetry influenced his leadership and parenting style. He specifically recites “On Children” a poem from Kahlil Gibran and compares it to his own life and children. Mr. Hedayati acknowledges the success he has endured but, explains how he wants his children…

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Our Company Culture

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We build amazing products that are simple to use

Crush FUD: Fear, Uncertainty, and Doubt

Over communicate: stay transparent

Positive attitude: see challenges as opportunities

Integrity: We do honest business