Who We Are
We’re a global leader in marketing technology for agencies, media companies, brands and franchises.
Management Team with extensive industry experience and a track record of success.
With over 20 years as a senior executive at Fortune 500, Silicon Valley tech companies specializing in software, hardware, internet and mobile apps, Babak has grown businesses from millions to billions in revenue. He is an alumnus of Harvard Business School, Stanford Management and Entrepreneurship program, and holds a BSEE/CS from SJSU.
Colby West is an online marketing industry veteran, who joins TapClicks from the related company he founded: ClickFuel, Inc. On a daily basis, Colby focuses on strengthening and expanding TapClicks’ product offerings and works on the strategy and execution of clients' campaigns. Colby plans to keep on pushing the business to become the best digital marketing platform solution in the world.
John Hardman has over 25 years of experience driving growth and reducing financial risks. His long history of managing financials for SaaS companies began in 1998 after a 7 year tenure with the US Department of Energy. His primary professional focus has been financial planning that provides global growth for technology and computing companies.
Mark Zahar's experience as entrepreneur, agency executive, and marketing technology sales executive guides his focus and passion for being a strategist at the intersection of marketing and media with technology and data. At TapClicks, Zahar applies his expertise by helping enterprise marketers and media companies assess, plan for, and implement solutions needed to succeed with programmatic technologies and addressable marketing. Zahar comes to TapClicks with a background of executive leadership roles within digital marketing and technology organizations. He joins us from Continuum where he lead the channel sales team. While at Continuum, he built the first ever Marketing Automation platform helping B2B companies build and nurture relationships through a SaaS technology platform and channel specific content. Prior, Mark was a founder and VP of Sales of Prospectiv, a media and analytics firm, and was responsible for the successful sale to Affinion International.
For the last decade, Noah has served as Director of Business & Corporate Development at various Silicon Valley companies in the areas of e-commerce, video analytics, business sales and mobile marketing solutions. His most recent ventures resulted in acquisitions by Nielsen Online Corp and Global Contact Services. Noah is a BA/JD.
Gary Malhotra is the VP of TapClicks Self-Serve Business Unit that encompasses Search Engine Optimization, Directory Listings, Review Generation, Marketing Reporting, Workflow and Attribution products. Gary owns the P&L, Marketing, Sales, Partnerships, Customer Experience, Customer Support, Retention and Billing for Self-Serve. Gary works closely with Engineering and Product Management to define the flywheels, free trials, freemium and paid in-app product experience. He has 20 years of experience in Marketing and Advertising Operations at Ivalua, Ariba, Accenture Interactive, IBM, Deloitte and Tata. Gary has launched and marketed 8 Cloud solutions, sold $470M in SaaS / BPO, managed a $150M P&L, and 15 alliances. He is an MBA from the University of Illinois and Asian Institute of Management.
Pierre-Luc is an experienced software engineer with over 10 years of experience developing increasingly complex applications using the LAMP stack. Passionate about entrepreneurship and startups, Pierre-Luc founded his first company when he was 15 and later joined one of his consulting clients full-time to lead a software development team that supported upwards of $30M in online sales. Prior to joining TapClicks, he also co-founded a private sales business and helped lead it to a successful exit. Pierre-Luc holds a B.Eng. in software engineering from Polytechnique Montreal and a Masters in e-commerce from HEC Montreal.
Tonya has more than 20 years’ experience leading high-tech organizations through corporate transformations. She has extensive experience in product and customer operations with a deep affinity for People being at the heart of business success. At TapClicks, she is applying her transformation and leadership acumen to scale our People function to build a strong community, including leadership of Human Resources, Community & Culture, Talent Acquisition, Talent & Performance Management, and Learning & Development. She is also responsible for the integrations of newly acquired companies and other corporate transformation initiatives as we execute our strategies for future growth.
Syed is a technology leader with around 20 years of experience in building eCommerce and reporting software that powers some of the largest online retailers in the world, and is used by millions of consumers every day. He specializes in building scalable software, distributing software architectures and applying big data analytics to synthesize complex real world problems. Before TapClicks, he was working on big data and analytics for FICO, and had products serving Walmart and Amazon.
Regan is responsible for leading TapClicks’ Enterprise Customer Success team focused on building customer relationships and making them as successful as possible. Regan has been in the tech, media and digital marketing space for more than 25 years. She has managed digital sales and account management teams and knows first-hand the value of providing data-driven insights to businesses on their marketing efforts to build their business. Regan comes to TapClicks after serving in executive leadership roles at Yahoo, Digital First Media, DevCon, AutoWeb and Dialog.
Matt’s success in MarTech and track record of effective leadership enables him to build high-performance sales teams that deliver value and grow the business — for both his customers and for TapClicks. He earned an MBA from Stanford and has since had opportunities to build some of the best sales teams in high tech, most notably at Cisco followed by his last ten years with Google. Matt’s vision and extensive industry knowledge will be an asset for TapClicks’ Enterprise Business Unit, where he is chartered with building the team that is the growth engine for TapClicks’ next wave of hyper-growth.
Daryl McNutt is VP, Marketing for TapClicks, with responsibility for development and execution of growth initiatives for the company's marketing operations platform. A seasoned, dynamic and well-accomplished senior executive with over 20 years experience in digital technology and advertising, Daryl brings to TapClicks a combination of talents across marketing, analytics, research and business intelligence and a history of leadership at innovative startups, large agencies and top consumer brands. Prior to joining TapClicks, Daryl served in leadership roles at companies including Drawbridge, BrightRoll, comScore and Specific Media. Daryl holds a Bachelor of Science in Wildlife Ecology from the University of Wisconsin – Madison.
OUR PARTNERS AND CLIENTS, EMBLEMATIC LEADERS IN THEIR INDUSTRIES
The potential of big data to transform the art and science of marketing has been dangled in front of CMOs like the proverbial carrot. Significant progress has been made through ad tech solutions for programmatic buying and targeting, but the full promise of data analytics has been out of reach for teams that don’t have their own data scientist. All…Read More
Author Note: The original article was published on martechcube on April 16, 2019. TapClicks VP of corporate strategy, Noah Jacobson, speaks with MTC on strategy, TapClicks, and marketing technology. Noah Jacobson combines his industry expertise in omnichannel marketing, data and analytics with business strategy as the SVP of Corporate Development at TapClicks, Inc. Over the last two decades, Noah has…Read More
Did you know research shows companies that are focused on sales and marketing alignment are up to 67% better at closing deals? On the flip side, lack of sales and marketing alignment leads to the waste of 60-70% of B2B content and a failure to convert 79% of marketing leads into sales. Yikes. Since we all know what closing more…Read More
We build amazing products that are simple to use
Crush FUD: Fear, Uncertainty, and Doubt
Over communicate: stay transparent
Positive attitude: see challenges as opportunities
Integrity: We do honest business
Spend Less Time Gathering Data, Reduce Churn, Build Revenue and Communicate ROI