Who We Are

We’re a global leader in marketing technology for agencies, media companies, brands and franchises.

HEAR IT FROM OUR CEO

horo-scroll

Executive Leadership

Management Team with extensive industry experience and a track record of success.

Babak Hedayati

Babak Hedayati

Co-founder and CEO

With over 20 years as a senior executive at Fortune 500, Silicon Valley tech companies specializing in software, hardware, internet and mobile apps, Babak has grown businesses from millions to billions in revenue. He is an alumnus of Harvard Business School, Stanford Management and Entrepreneurship program, and holds a BSEE/CS from SJSU.

Colby West

Colby West

President

Colby West is an online marketing industry veteran, who joins TapClicks from the related company he founded: ClickFuel, Inc. On a daily basis, Colby focuses on strengthening and expanding TapClicks’ product offerings and works on the strategy and execution of clients' campaigns. Colby plans to keep on pushing the business to become the best digital marketing platform solution in the world.

John Hardman

John Hardman

CFO

John Hardman has over 25 years of experience driving growth and reducing financial risks. His long history of managing financials for SaaS companies began in 1998 after a 7 year tenure with the US Department of Energy. His primary professional focus has been financial planning that provides for global growth for technology and computing companies.

Mark Zahar

Mark Zahar

SVP, Sales

Mark Zahar's experience as entrepreneur, agency executive, and marketing technology sales executive guides his focus and passion for being a strategist at the intersection of marketing and media with technology and data. At TapClicks, Zahar applies his expertise by helping enterprise marketers and media companies assess, plan for, and implement solutions needed to succeed with programmatic technologies and addressable marketing. Zahar comes to TapClicks with a background of executive leadership roles within digital marketing and technology organizations. He joins us from Continuum where he lead the channel sales team. While at Continuum, he built the first ever Marketing Automation platform helping B2B companies build and nurture relationships through a SaaS technology platform and channel specific content. Prior, Mark was a founder and VP of Sales of Prospectiv, a media and analytics firm, and was responsible for the successful sale to Affinion International.

Noah Jacobson

Noah Jacobson

VP, Corporate Development

For the last decade, Noah has served as Director of Business & Corporate Development at various Silicon Valley companies in the areas of e-commerce, video analytics, business sales and mobile marketing solutions. His most recent ventures resulted in acquisitions by Nielsen Online Corp and Global Contact Services. Noah is a BA/JD.

Gary Malhotra

Gary Malhotra

VP, Self-Serve Business Unit

Gary Malhotra is the VP of TapClicks Self-Serve Business Unit that encompasses Search Engine Optimization, Directory Listings, Review Generation, Marketing Reporting, Workflow and Attribution products. Gary owns the P&L, Marketing, Sales, Partnerships, Customer Experience, Customer Support, Retention and Billing for Self-Serve. Gary works closely with Engineering and Product Management to define the flywheels, free trials, freemium and paid in-app product experience. He has 20 years of experience in Marketing and Advertising Operations at Ivalua, Ariba, Accenture Interactive, IBM, Deloitte and Tata. Gary has launched and marketed 8 Cloud solutions, sold $470M in SaaS / BPO, managed a $150M P&L, and 15 alliances. He is an MBA from the University of Illinois and Asian Institute of Management.

Pierre-Luc Soucy

Pierre-Luc Soucy

VP, Analytics Platform Engineering

Pierre-Luc is an experienced software engineer with over 10 years of experience developing increasingly complex applications using the LAMP stack. Passionate about entrepreneurship and startups, Pierre-Luc founded his first company when he was 15 and later joined one of his consulting clients full-time to lead a software development team that supported upwards of $30M in online sales. Prior to joining TapClicks, he also co-founded a private sales business and helped lead it to a successful exit. Pierre-Luc holds a B.Eng. in software engineering from Polytechnique Montreal and a Masters in e-commerce from HEC Montreal.

Tonya J. Long

Tonya J. Long

VP, People & Operations

Tonya has more than 20 years’ experience leading high-tech organizations through corporate transformations. She has extensive experience in product and customer operations with a deep affinity for People being at the heart of business success. At TapClicks, she is applying her transformation and leadership acumen to scale our People function to build a strong community, including leadership of Human Resources, Community & Culture, Talent Acquisition, Talent & Performance Management, and Learning & Development. She is also responsible for the integrations of newly acquired companies and other corporate transformation initiatives as we execute our strategies for future growth.

Syed Ahmed

Syed Ahmed

VP, Technology

Syed is a technology leader with around 20 years of experience in building eCommerce and reporting software that powers some of the largest online retailers in the world, and is used by millions of consumers every day. He specializes in building scalable software, distributing software architectures and applying big data analytics to synthesize complex real world problems. Before TapClicks, he was working on big data and analytics for FICO, and had products serving Walmart and Amazon.

Regan Davis

Regan Davis

VP, Customer Success, Enterprise

Regan is responsible for leading TapClicks’ Enterprise Customer Success team focused on building customer relationships and making them as successful as possible. Regan has been in the tech, media and digital marketing space for more than 25 years. She has managed digital sales and account management teams and knows first-hand the value of providing data-driven insights to businesses on their marketing efforts to build their business. Regan comes to TapClicks after serving in executive leadership roles at Yahoo, Digital First Media, DevCon, AutoWeb and Dialog.

BECOME A PART OF THE TAPCLICKS NATION. GET STARTED WITH OUR PRODUCT, JOIN OUR USER COMMUNITY OR SOCIAL NETWORKS, OR INQUIRE IN OUR CAREERS PAGE.

View Careers

marketing dashboard meeting

OUR PARTNERS AND CLIENTS, EMBLEMATIC LEADERS IN THEIR INDUSTRIES

company-logos2

LATEST NEWS AND MEDIA

February 15, 2019 in Blog

What is a Data Dashboard?

Big data is all the rage in the marketing and advertising world, and it’s with good reason. Data tell you how your campaigns are performing, give you insight into how to make better business decisions, and keep you in the loop with customer preferences.   As you know, there are hundreds of data analytics tools at your fingertips to help…

Read More
February 11, 2019 in Blog

The Importance of Client Marketing in 2019

When you think about marketing reporting, you probably aren’t imagining anything you’ll enjoy. End-of-month, end-of-quarter, and end-of-year meetings to discuss marketing metrics aren’t exactly a thrill ride. But they’re a necessary part of doing business. They’re also an integral step you must take to inform your strategy in the coming months and years. But when you provide marketing services to…

Read More
January 29, 2019 in Blog

Client Marketing Mistakes: 6 Mistakes to Avoid

When you’re providing clients with marketing services, there’s nothing more exciting than presenting them with good results. You’ve done a lot of hard work to get to this point. You’ve taken a few risks, but your expertise and insights are finally paying off. It would be a shame if a mistake on your report only leads to client confusion, instead….

Read More

Our Company Culture

icon-culture-phone

We build amazing products that are simple to use

Crush FUD: Fear, Uncertainty, and Doubt

Over communicate: stay transparent

Positive attitude: see challenges as opportunities

Integrity: We do honest business