Who We Are
We’re a global leader in marketing technology for agencies, media companies, brands and franchises.
Management Team with extensive industry experience and a track record of success.
With over 20 years as a senior executive at Fortune 500, Silicon Valley tech companies specializing in software, hardware, internet and mobile apps, Babak has grown businesses from millions to billions in revenue. He is an alumnus of Harvard Business School, Stanford Management and Entrepreneurship program, and holds a BSEE/CS from SJSU.
Colby West is an online marketing industry veteran, who joins TapClicks from the related company he founded: ClickFuel, Inc. On a daily basis, Colby focuses on strengthening and expanding TapClicks’ product offerings and works on the strategy and execution of clients' campaigns. Colby plans to keep on pushing the business to become the best digital marketing platform solution in the world.
John Hardman has over 25 years of experience driving growth and reducing financial risks. His long history of managing financials for SaaS companies began in 1998 after a 7 year tenure with the US Department of Energy. His primary professional focus has been financial planning that provides for global growth for technology and computing companies.
Mark Zahar's experience as entrepreneur, agency executive, and marketing technology sales executive guides his focus and passion for being a strategist at the intersection of marketing and media with technology and data. At TapClicks, Zahar applies his expertise by helping enterprise marketers and media companies assess, plan for, and implement solutions needed to succeed with programmatic technologies and addressable marketing. Zahar comes to TapClicks with a background of executive leadership roles within digital marketing and technology organizations. He joins us from Continuum where he lead the channel sales team. While at Continuum, he built the first ever Marketing Automation platform helping B2B companies build and nurture relationships through a SaaS technology platform and channel specific content. Prior, Mark was a founder and VP of Sales of Prospectiv, a media and analytics firm, and was responsible for the successful sale to Affinion International.
For the last decade, Noah has served as Director of Business & Corporate Development at various Silicon Valley companies in the areas of e-commerce, video analytics, business sales and mobile marketing solutions. His most recent ventures resulted in acquisitions by Nielsen Online Corp and Global Contact Services. Noah is a BA/JD.
Gary Malhotra is responsible for evangelizing the TapClicks CMO dashboard, strategic marketing, product marketing, corporate marketing, pricing and packaging, demand generation, digital content, partner marketing, analyst relations, web-site and sales acceleration at TapClicks. He has 20 years of experience in Marketing and Advertising Operations at Ivalua, Ariba, Accenture Interactive, IBM, Deloitte and Tata. Gary has launched and marketed 8 Cloud solutions, sold $470M in SaaS / BPO, managed a $150M P&L, and 15 alliances. He is an MBA from the University of Illinois and Asian Institute of Management.
Pierre-Luc is an experienced software engineer with over 10 years of experience developing increasingly complex applications using the LAMP stack. Passionate about entrepreneurship and startups, Pierre-Luc founded his first company when he was 15 and later joined one of his consulting clients full-time to lead a software development team that supported upwards of $30M in online sales. Prior to joining TapClicks, he also co-founded a private sales business and helped lead it to a successful exit. Pierre-Luc holds a B.Eng. in software engineering from Polytechnique Montreal and a Masters in e-commerce from HEC Montreal.
Syed is a technology leader with around 20 years of experience in building eCommerce and reporting software that powers some of the largest online retailers in the world, and is used by millions of consumers every day. He specializes in building scalable software, distributing software architectures and applying big data analytics to synthesize complex real world problems. Before TapClicks, he was working on big data and analytics for FICO, and had products serving Walmart and Amazon.
Brianne helps get the integrations you want into TapAnalytics, and helps keeps the ones already there in tip-top shape. She's been working on such projects for media and publisher partners for the better part of a decade -- managing the technical conversations and working with data vendors based on strategic and/or partner requirements.
Jon, aka JZ, leads the technical and operational side of Raven Tools, TapClick’s newly acquired SEO platform and world-class Site Auditor. He is a passionate software architect with over 10 years of expertise. He thrives on creating software that customers thoroughly enjoy. His entrepreneurial heart constantly drives his desire to improve any project as well as the individuals he manages. JZ has lead countless projects that resulted in immense value for the companies he has worked for and those he has built.
Eugene brings over 10 years of experience in quality assurance and software testing to the company. Over that time, he has lead and optimized professional services, UAT processes, and technical support teams. Eugene spent the last four years at Google, where he lead testing teams for multiple projects. He's excited to bring his Google mentality to TapClicks.
Art brings over 10 years of experience in customer support and user experience to TapClicks. He spent the past decade working at high-growth start ups establishing scalable processes and leveraging user feedback to improve customer experience. Prior to joining TapClicks, Art was Head of Customer Support at Tango, where he built and scaled a world-class team which supported over 330 million users worldwide.
Jeremy Rivera is Nashville’s SEO Guy. With over a decade of experience in the digital marketing industry, he’s a wealth of knowledge in online conversion, Content Marketing, Technical SEO and Pay Per Click. He's worked with several digital marketing agencies and has been a successful freelance SEO consultant in Nashville for the past two years.
OUR PARTNERS AND CLIENTS, EMBLEMATIC LEADERS IN THEIR INDUSTRIES
All sorts of visualization techniques exist to surface your data. Companies like Ferdio have even created data visualization catalogs that illustrate every type of chart or graph you could choose from. As a data visualization company, it’s important to educate users on how to best reach their goals with their visualizations. We’ve covered the influence color has in crafting powerful…Read More
A client referral program is a formal way to usher in warm or hot leads by incentivizing your brand advocates to bring in leads to you. Instead of hoping someone will recommend your services, you can ensure they do with the help of your client referral program. (TL;DR at the bottom) Referrals shouldn’t be expected since they are motivated purely…Read More
Keywords are one of the pillars of search engine optimization. It lays the basis for your on-page optimization, which can, in turn, affect how you reach out for link building. So when handling SEO for a client, you’ll need to begin with a thorough keyword strategy. Fortunately, doing keyword research for a client doesn’t much differ from doing research for…Read More
We build amazing products that are simple to use
Crush FUD: Fear, Uncertainty, and Doubt
Over communicate: stay transparent
Positive attitude: see challenges as opportunities
Integrity: We do honest business
Spend Less Time Gathering Data, Reduce Churn, Build Revenue and Communicate ROI