Who We Are

We’re a global leader in marketing technology for agencies, media companies, brands and franchises.

HEAR IT FROM OUR CEO

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Executive Leadership

Management Team with extensive industry experience and a track record of success.

Babak Hedayati

Babak Hedayati

Co-founder and CEO

With over 20 years as a senior executive at Fortune 500, Silicon Valley tech companies specializing in software, hardware, internet and mobile apps, Babak has grown businesses from millions to billions in revenue. He is an alumnus of Harvard Business School, Stanford Management and Entrepreneurship program, and holds a BSEE/CS from SJSU.

Colby West

Colby West

President

Colby West is an online marketing industry veteran, who joins TapClicks from the related company he founded: ClickFuel, Inc. On a daily basis, Colby focuses on strengthening and expanding TapClicks’ product offerings and works on the strategy and execution of clients' campaigns. Colby plans to keep on pushing the business to become the best digital marketing platform solution in the world.

Mark Zahar

Mark Zahar

SVP, Sales

Mark Zahar's experience as entrepreneur, agency executive, and marketing technology sales executive guides his focus and passion for being a strategist at the intersection of marketing and media with technology and data. At TapClicks, Zahar applies his expertise by helping enterprise marketers and media companies assess, plan for, and implement solutions needed to succeed with programmatic technologies and addressable marketing. Zahar comes to TapClicks with a background of executive leadership roles within digital marketing and technology organizations. He joins us from Continuum where he lead the channel sales team. While at Continuum, he built the first ever Marketing Automation platform helping B2B companies build and nurture relationships through a SaaS technology platform and channel specific content. Prior, Mark was a founder and VP of Sales of Prospectiv, a media and analytics firm, and was responsible for the successful sale to Affinion International.

Noah Jacobson

Noah Jacobson

Senior Vice President, Corporate Development and Partnerships

For the last decade, Noah has served as Director of Business & Corporate Development at various Silicon Valley companies in the areas of e-commerce, video analytics, business sales and mobile marketing solutions. His most recent ventures resulted in acquisitions by Nielsen Online Corp and Global Contact Services. Noah is a BA/JD.

Pierre-Luc Soucy

Pierre-Luc Soucy

VP, Analytics Platform Engineering

Pierre-Luc is an experienced software engineer with over 10 years of experience developing increasingly complex applications using the LAMP stack. Passionate about entrepreneurship and startups, Pierre-Luc founded his first company when he was 15 and later joined one of his consulting clients full-time to lead a software development team that supported upwards of $30M in online sales. Prior to joining TapClicks, he also co-founded a private sales business and helped lead it to a successful exit. Pierre-Luc holds a B.Eng. in software engineering from Polytechnique Montreal and a Masters in e-commerce from HEC Montreal.

Syed Ahmed

Syed Ahmed

VP, Technology

Syed is a technology leader with around 20 years of experience in building eCommerce and reporting software that powers some of the largest online retailers in the world, and is used by millions of consumers every day. He specializes in building scalable software, distributing software architectures and applying big data analytics to synthesize complex real world problems. Before TapClicks, he was working on big data and analytics for FICO, and had products serving Walmart and Amazon.

Regan Davis

Regan Davis

VP, Customer Success, Enterprise

Regan is responsible for leading TapClicks’ Enterprise Customer Success team focused on building customer relationships and making them as successful as possible. Regan has been in the tech, media and digital marketing space for more than 25 years. She has managed digital sales and account management teams and knows first-hand the value of providing data-driven insights to businesses on their marketing efforts to build their business. Regan comes to TapClicks after serving in executive leadership roles at Yahoo, Digital First Media, DevCon, AutoWeb and Dialog.

Daryl McNutt

Daryl McNutt

VP, Marketing

Daryl McNutt is VP, Marketing for TapClicks, with responsibility for development and execution of growth initiatives for the company's marketing operations platform. A seasoned, dynamic and well-accomplished senior executive with over 20 years experience in digital technology and advertising, Daryl brings to TapClicks a combination of talents across marketing, analytics, research and business intelligence and a history of leadership at innovative startups, large agencies and top consumer brands. Prior to joining TapClicks, Daryl served in leadership roles at companies including Drawbridge, BrightRoll, comScore and Specific Media. Daryl holds a Bachelor of Science in Wildlife Ecology from the University of Wisconsin – Madison.

Michael Rosner

Michael Rosner

SVP, Global Sales for TapClicks

Michael Rosner is responsible for worldwide sales of all Tapclicks mar-tech platform offerings. A verteran of digital advertising, Mike brings 20 years experience working for companies including DoubleClick, Eyewonder, Pointroll, Sizmek and Forensiq running global and North American sales teams. Michael spent time studying at Northeastern University and graduated from Arizona State University.

Mark Hansen

Mark Hansen

VP, Product Management

Mark is responsible for reporting solutions and data products at TapClicks. He is an experienced entrepreneur, software executive, and hands-on product manager. Mark has founded and sold multiple companies - most recently Megalytic to TapClicks. He holds a PhD in Computer Science and an MBA from MIT.

BECOME A PART OF THE TAPCLICKS NATION. GET STARTED WITH OUR PRODUCT, JOIN OUR USER COMMUNITY OR SOCIAL NETWORKS, OR INQUIRE IN OUR CAREERS PAGE.

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LATEST NEWS AND MEDIA

February 24, 2020 in Blog, Performance Management Tools

NinjaCat Alternatives: A Detailed Breakdown of 4 Leading Competitors

NinjaCat has been a popular marketing analytics tool for some time, but a recent G2 report suggests they may be losing their foothold in this market, and losing clients as well. In the summer of 2019, NinjaCat ranked as a momentum leader in G2’s momentum grid for marketing analytics software, but in the most recent report, they have dropped out of this ranking. In contrast,…

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February 11, 2020 in Blog

Key Takeaways from the G2 Momentum Grid® Report for Marketing Analytics | Winter 2020

Takeaways from the G2 Momentum Grid® Report for Marketing Analytics | Winter 2020 G2 Crowd just released its Momentum Grid® Report for Marketing Analytics for Winter 2020. What makes a good marketing analytics platform? This is the question G2 Crowd set out to answer; it’s also the question hundreds of media companies, digital agencies and multi-location brands ask themselves. What…

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February 3, 2020 in Blog, Social Media

It’s True, Time Really Does Fly When You’re Having Fun! Here’s a Look Back into the Decade.

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Our Company Culture

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We build amazing products that are simple to use

Crush FUD: Fear, Uncertainty, and Doubt

Over communicate: stay transparent

Positive attitude: see challenges as opportunities

Integrity: We do honest business