Retail media just got a whole lot clearer. If you’ve ever wished you could view your Walmart media performance side-by-side with your broader marketing data—wish granted. TapClicks is now part of the Walmart Connect Partner Network, which means smarter insights are just a dashboard away. No more bouncing between platforms or stitching together reports. Now, Walmart retail media can live where it belongs—right alongside the rest of your marketing strategy.
As a Visualization Partner, TapClicks integrates Walmart Connect’s omnichannel measurement capabilities directly into the TapClicks platform. This enables marketers to view performance across Walmart Connect campaigns—like Sponsored Brands or Walmart Onsite Display—in the same workspace as other key channels. The result? A more complete view of campaign performance and faster, more confident decision-making.
For example, if you're running Sponsored Products on Walmart.com while also investing in YouTube or Meta campaigns, TapClicks allows you to track performance across all those channels together—even though YouTube and Meta are external to Walmart Connect. You can also bring in your CRM or eCommerce analytics data to enrich campaign insights, layering customer behavior and purchase data on top of your Walmart media performance. This kind of multi-source visibility helps teams better understand the full customer journey and optimize accordingly.
Ready to bring your retail media strategy into focus? With TapClicks + Walmart Connect, you’re not just connecting the dots—you’re connecting the outcomes. Let’s make your media work smarter, not harder. Request a demo with TapClicks today!
