As an increasing number of individuals receive the COVID-19 vaccine throughout the U.S., we are seeing several shifts in how users interact with advertising online.
Many are spending less time at home on their phones, tablets, and computers and more time with friends and family who they haven’t seen in the last year. Many offices are opening back up as well, meaning individuals will have less time to spend on their phones and computers scrolling social media and making impulsive purchasing decisions.
In this report, you will find:
- Insights and benchmarks across categories and advertising networks will be useful as you plan campaigns for success.
- Metrics that will help create plans that look ahead into the later quarters of 2021, where it is expected to see an increase in marketing spend, as economies continue to open up.
- A vision into how connecting and aggregating campaign data on a unified platform can deliver actionable insights and recommendations to drive KPIs and increase ROI.