A Guide to Choosing the Best Omnichannel Marketing Platform
Enterprises are masters of growth, but with enterprise growth comes enterprise problems—ones that small businesses don’t face. In particular, a substantial and growing number of marketing channels as well as the need to report on marketing performance to a range of stakeholders—executives, boards, shareholders, customers, and more. In this eBook, we examine the factors businesses must evaluate to determine the optimal solution for their business needs.
- 40% of marketers report having the right quantitative tools to demonstrate the impact of marketing spend on company performance
- 86% of digital display spending to be served programmatically by 2020
- 57% of CEOs are prepared to invest more in marketing, but budgets are at risk if marketers continue to prioritize measures such as awareness over ROI