A Guide to Choosing the Best Omnichannel Marketing Platform
Enterprises are masters of growth, but with enterprise growth comes enterprise problems ones that small businesses don't face. In particular, a substantial and growing number of marketing channels as well as the need to report on marketing performance to a range of stakeholders executives, boards, shareholders, customers, and more. In this eBook, we examine the factors businesses must evaluate to determine the optimal solution for their business needs.
Here are some interesting facts:
- 40% of marketers report having the right quantitative tools to demonstrate the impact of marketing spend on company performance
- 86% of digital display spending to be served programmatically by 2020
- 57% of CEOs are prepared to invest more in marketing, but budgets are at risk if marketers continue to prioritize measures such as awareness over ROI