A Guide to Choosing the Best Omnichannel Marketing Platform

Enterprises are masters of growth, but with enterprise growth comes enterprise problems ones that small businesses don't face. In particular, a substantial and growing number of marketing channels as well as the need to report on marketing performance to a range of stakeholders executives, boards, shareholders, customers, and more. In this eBook, we examine the factors businesses must evaluate to determine the optimal solution for their business needs.

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Here are some interesting facts:

  • 40% of marketers report having the right quantitative tools to demonstrate the impact of marketing spend on company performance
  • 86% of digital display spending to be served programmatically by 2020
  • 57% of CEOs are prepared to invest more in marketing, but budgets are at risk if marketers continue to prioritize measures such as awareness over ROI