“Over this past year the MarTech industry has helped brands navigate challenging shifts as organizations are forced to dramatically alter how they engage with their audiences, completely transforming the customer journey,” said James Johnson, Managing Director at MarTech Breakthrough. “Customer expectations have never been higher and our 2020 MarTech Breakthrough Award winners showcase standout technologies and services that are revolutionizing how brands exceed these expectations with personalized experiences throughout every customer interaction. We congratulate our 2020 MarTech Breakthrough Award winners as they empower brands to not only up-level the customer experience, but truly establish marketing at the center of business strategy.”
The mission of the annual MarTech Breakthrough Awards program is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,750 nominations from over 15 different countries throughout the world.
All award nominations were evaluated by an independent panel of experts within the MarTech industry, with the winning products and companies selected based on a variety of considerations, including innovation, design and user-experience, as well as overall technological advancement for their respective categories.
Best SMB Marketing Automation Platform: Mailchimp Best Enterprise Marketing Automation Platform: Exponea Best Marketing Performance Management Company: Allocadia Marketing Automation Innovation Award: Integrate
Best Content Writing Service: Vivial Best Content Performance Management Solution: Upland Kapost Best Content Personalization Software: SmarterHQ Best Overall Content Marketing Software: Sitecore Best Overall Content Marketing Company: Snappy Kraken
Best Overall Event Management Platform: Cvent Event Management Innovation Award: Hubb
Best Overall Website Building Platform: Elementor Best Overall Web Hosting Service: Bluehost Best E-Commerce Web Platform: Shopify Best WordPress Plugin: Cloudinary Best Content Management Platform: Jahia
Best SMB CRM Solution: Thryv Best Enterprise CRM Solution: Cheetah Digital CRM Software Innovation Award: Introhive
Best Campaign Landing Page Platform: Unbounce Best Overall Conversion Optimization Solution: Velocidi
Best B2B Email Marketing Solution: Delivra Innovation Award for Email Marketing: Dyspatch Best Overall Email Marketing Company: Sailthru
Best Live Video Marketing Solution: Aki Technologies Best Overall Video Marketing Company: Vidyard
Best PPC Optimization Platform: TrafficGuard Best SEO Platform: Rio SEO
Best Programmatic Marketing Platform: Ericsson Emodo Best Geolocation Platform: Reveal Mobile Best Behavioral Targeting Platform: Sabio Inc. Best Digital Ad Network: AdColony AdTech Innovation Award: RTB House Best Overall AdTech Company: MGID
Best Sales Proposal Software: Upland Qvidian Best Price Optimization Solution: Zilliant Best Sales Enablement Software for Enterprises: Emissary Best Overall SalesTech Company: ringDNA
Best Social Media Distribution Software: FMG Suite Best Overall Social Media Management Platform: Sprinklr
Best Influencer Marketing Management Platform: True Influence Influencer Marketing Innovation Award: Quotient Best Influencer Marketing Company: Tagger Media
Best Overall Loyalty Marketing Platform: SessionM, a Mastercard Company
Conversational Marketing Innovation Award: Intercom Best Overall Conversational Marketing Company: BirdEye
Best Location Based Marketing Platform: S4M Best Mobile Messaging Based Marketing Solution: Mobivity Innovation Award for Mobile Marketing: Leanplum Best Overall Mobile Marketing Solution: AdTheorent
Best Contact Database Solution: Stirista Best Customer Data Platform: BlueConic Best Contact Database Company: Infutor Best Data Visualization Solution: Goodway Group Best Overall Marketing Analytics Solution: TapClicks
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.