Marketers can now aggregate native advertising-specific metrics into TapClicks.
SAN JOSE, California, October 9, 2018 — TapClicks, the global SaaS leader in marketing analytics, reporting, orders, and workflow, is happy to announce the recent integration with StackAdapt. With this StackAdapt integration, marketers can now aggregate native advertising-specific metrics—including time-on-site and content engagement rate—into TapClicks.
StackAdapt is a pioneer in the programmatic native advertising space. In fact, more than 300 agencies and brands use StackAdapt’s self-serve platform to successfully reach and engage their audiences with content-driven, non-interruptive advertising.
With this new integration, TapClicks users can now access in-depth engagement metrics from their StackAdapt campaigns. Common metrics for StackAdapt campaigns include:
- Engagement rate
- Video completion rates
- Ad viewability
- Conversion data
- And more!
Other notable benefits of this integration include the ability to view post-click metrics, which are unavailable on most demand-side platforms, but now readily accessible to StackAdapt and TapClicks users. Additionally, it’s now possible to combine StackAdapt analytics with other important cross-channel data such as social or search for a more comprehensive view into all advertising campaign activity.
“This partnership with StackAdapt provides TapClicks customers with access to all major native advertising exchanges, real-time campaign optimization insights, and the ability to accelerate customer engagement and acquisition,” said Babak Hedayati, CEO of TapClicks. “We could not be more happy about this new integration and look forward to the success TapClicks users will experience as a result of this partnership.”
Vitaly Pecherskiy, co-founder of StackAdapt, shares Hedayati’s enthusiasm for the partnership. He says, “In the last four years, StackAdapt has concentrated much of its energy on expanding our audience targeting capability across the open web as well as optimizing our native advertising and video channel metrics. To accommodate the needs of modern marketers, who often require a wide variety of channels to achieve their goals, we have integrated with TapClicks to help our users combine StackAdapt’s proprietary performance data with other user channels.
By combining the power of StackAdapt’s programmatic capabilities with robust analytics, real-time dashboards, and customizable reporting tools of TapClicks, users will be able to more efficiently track and optimize campaign performance.
StackAdapt is a programmatic native advertising platform that helps brands accelerate customer engagement and acquisition. The company has been recognized as a High Performer in the Demand-Side Platform category by G2 Crowd, three years running. StackAdapt placed #23 in North America on Deloitte’s Technology Fast 500 list in 2017.
TapClicks, Inc. is the leading marketing performance platform for digital and media agencies and their SMB, B2B enterprise and consumer brand clients. Its pre-integrated, unified platform includes agency orders, marketing workflow, performance analytics, client reporting and data — centralized across a wide range of marketing and advertising tools. TapClicks’ unified platform is used by over 5,000 digital and media agencies.
The company has been recognized by the 2018 SaaS Awards for the Best SaaS Product for Business Intelligence or Analytics, Best UX/UI/Design in a SaaS Product and Best SaaS Product for Sales/Marketing, the 2018 MITX Best Technology Award, and StreetFight’s Local Visionary Award 2018 for “Best Dashboard for managing Local Campaigns.” Additionally, TapClicks has been honored for three consecutive years on the Inc. 5000 list as a Fastest Growing Company in Silicon Valley. TapClicks, founded in 2009, is headquartered in San Jose, Calif. with locations in Boston, Nashville, and New York City, as well as international offices in Montreal, Bogota, and Pune, India. For more information, visit TapClicks.com and sign up for a demo or free trial today.
Lumina Communications for TapClicks Inc.