Zeta DSP

Zeta Global is a data-powered marketing technology company that combines the industry’s third largest data set (2.4B+ identities) with results-driven AI to unlock consumer intent, personalize experiences and drive customer acquisition, retention and growth.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

  • Ads
  • Campaigns
  • Devices
  • Line Items
  • Tactics

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

See Sample Dimensions and Metrics

  • AOV
  • Advertiser ID
  • Advertiser Name
  • Average Video Completion Rate
  • CPA
  • CPC
  • CPM
  • CTR
  • Campaign Currency
  • Campaign End Date
  • Campaign ID
  • Campaign Name
  • Campaign Name
  • Campaign Start Date
  • Campaign Time Zone
  • Campaigns Count
  • Clicks
  • Client
  • Client CPC
  • Client CPM
  • Client Cost
  • Client Revenue
  • Companion CTR
  • Companion Clicks
  • Conversion Rate
  • Conversions
  • Cost
  • Cost Based CPA
  • Cost Based CPC
  • Cost Based CPM
  • Cost Based Performance
  • Cost Per Video Completion
  • Cross Device CPA
  • Cross Device Conversion Rate
  • Cross Device Conversions
  • Cross Device Cost Based CPA
  • Data Cost
  • Date
  • Effective CPC
  • Effective CPM
  • Effective CTR
  • Effective Cost Based CPM
  • Formatted Date
  • Impressions
  • Media Cost
  • Paid Impressions
  • Performance
  • Publisher Impressions
  • ROAS
  • Spend
  • Spend Per Video Completion
  • Total Cost
  • Value
  • Video CTR
  • Video Clicks
  • Video Completion Rate
  • Video Completions
  • Video First Quartile Reached
  • Video Midpoint Reached
  • Video Objective CPCV
  • Video Starts
  • Video Third Quartile Reached
  • Video Views

Start Automating Your Marketing Data Today!

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