Zeta DSP
Zeta Global is a data-powered marketing technology company that combines the industry’s third largest data set (2.4B+ identities) with results-driven AI to unlock consumer intent, personalize experiences and drive customer acquisition, retention and growth.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| AOV | Ad Size |
| Advertisement ID | Advertisement Name |
| Advertisement Type | Advertiser ID |
| Advertiser Name | Average Video Completion Rate |
| Browser | CPA |
| CPC | CPM |
| CTR | Campaign Currency |
| Campaign End Date | Campaign ID |
| Campaign Name | Campaign Start Date |
| Campaign Time Zone | Clicks |
| Client CPC | Client CPM |
| Client Cost | Client Revenue |
| Companion CTR | Companion Clicks |
| Conversion Rate | Conversions |
| Cost | Cost Based CPA |
| Cost Based CPC | Cost Based CPM |
| Cost Based Performance | Cost Per Video Completion |
| Cross Device CPA | Cross Device Conversion Rate |
| Cross Device Conversions | Cross Device Cost Based CPA |
| Data Cost | Date |
| Delivery Channel | Device |
| Effective CPC | Effective CPM |
| Effective CTR | Effective Cost Based CPM |
| Impression Day Rf Click Conversions | Impression Day Rf Conversions |
| Impression Day Rf View Conversions | Impressions |
| Line Item ID | Line Item Name |
| Media Cost | Media Format |
| Media Type | Operating System |
| Paid Impressions | Performance |
| Placement | Publisher Impressions |
| Publisher Name | ROAS |
| Rf Click Conversions | Rf Conversions |
| Rf View Conversions | Spend |
| Spend Per Video Completion | Tactic ID |
| Tactic Name | Thirdparty Ad ID |
| Total Cost | Value |
| Video CTR | Video Clicks |
| Video Completion Rate | Video Completions |
| Video First Quartile Reached | Video Midpoint Reached |
| Video Objective CPCV | Video Starts |
| Video Third Quartile Reached | Video Views |
| AOV | Ad Size |
| Advertisement ID | Advertisement Name |
| Advertisement Type | Advertiser ID |
| Advertiser Name | Average Video Completion Rate |
| CPA | CPC |
| CPM | CTR |
| Campaign Currency | Campaign End Date |
| Campaign ID | Campaign Name |
| Campaign Start Date | Campaign Time Zone |
| Clicks | Client CPC |
| Client CPM | Client Cost |
| Client Revenue | Companion CTR |
| Companion Clicks | Conversion Rate |
| Conversions | Cost |
| Cost Based CPA | Cost Based CPC |
| Cost Based CPM | Cost Based Performance |
| Cost Per Video Completion | Cross Device CPA |
| Cross Device Conversion Rate | Cross Device Conversions |
| Cross Device Cost Based CPA | Data Cost |
| Date | Delivery Channel |
| Effective CPC | Effective CPM |
| Effective CTR | Effective Cost Based CPM |
| Impression Day Rf Click Conversions | Impression Day Rf Conversions |
| Impression Day Rf View Conversions | Impressions |
| Media Cost | Media Format |
| Media Type | Paid Impressions |
| Performance | Placement |
| Publisher Impressions | Publisher Name |
| ROAS | Rf Click Conversions |
| Rf Conversions | Rf View Conversions |
| Spend | Spend Per Video Completion |
| Thirdparty Ad ID | Total Cost |
| Value | Video CTR |
| Video Clicks | Video Completion Rate |
| Video Completions | Video First Quartile Reached |
| Video Midpoint Reached | Video Objective CPCV |
| Video Starts | Video Third Quartile Reached |
| Video Views |
| AOV | Advertiser ID |
| Advertiser Name | Average Video Completion Rate |
| CPA | CPC |
| CPM | CTR |
| Campaign Currency | Campaign End Date |
| Campaign ID | Campaign Name |
| Campaign Start Date | Campaign Time Zone |
| Clicks | Client CPC |
| Client CPM | Client Cost |
| Client Revenue | Companion CTR |
| Companion Clicks | Conversion Rate |
| Conversions | Cost |
| Cost Based CPA | Cost Based CPC |
| Cost Based CPM | Cost Based Performance |
| Cost Per Video Completion | Cross Device CPA |
| Cross Device Conversion Rate | Cross Device Conversions |
| Cross Device Cost Based CPA | Data Cost |
| Date | Effective CPC |
| Effective CPM | Effective CTR |
| Effective Cost Based CPM | Impression Day Rf Click Conversions |
| Impression Day Rf Conversions | Impression Day Rf View Conversions |
| Impressions | Media Cost |
| Paid Impressions | Performance |
| Publisher Impressions | ROAS |
| Rf Click Conversions | Rf Conversions |
| Rf View Conversions | Spend |
| Spend Per Video Completion | Total Cost |
| Value | Video CTR |
| Video Clicks | Video Completion Rate |
| Video Completions | Video First Quartile Reached |
| Video Midpoint Reached | Video Objective CPCV |
| Video Starts | Video Third Quartile Reached |
| Video Views |
| AOV | Advertiser ID |
| Advertiser Name | Average Video Completion Rate |
| Browser | CPA |
| CPC | CPM |
| CTR | Campaign Currency |
| Campaign End Date | Campaign ID |
| Campaign Name | Campaign Start Date |
| Campaign Time Zone | Clicks |
| Client CPC | Client CPM |
| Client Cost | Client Revenue |
| Companion CTR | Companion Clicks |
| Conversion Rate | Conversions |
| Cost | Cost Based CPA |
| Cost Based CPC | Cost Based CPM |
| Cost Based Performance | Cost Per Video Completion |
| Cross Device CPA | Cross Device Conversion Rate |
| Cross Device Conversions | Cross Device Cost Based CPA |
| Data Cost | Date |
| Device | Effective CPC |
| Effective CPM | Effective CTR |
| Effective Cost Based CPM | Impression Day Rf Click Conversions |
| Impression Day Rf Conversions | Impression Day Rf View Conversions |
| Impressions | Media Cost |
| Operating System | Paid Impressions |
| Performance | Publisher Impressions |
| ROAS | Rf Click Conversions |
| Rf Conversions | Rf View Conversions |
| Spend | Spend Per Video Completion |
| Total Cost | Value |
| Video CTR | Video Clicks |
| Video Completion Rate | Video Completions |
| Video First Quartile Reached | Video Midpoint Reached |
| Video Objective CPCV | Video Starts |
| Video Third Quartile Reached | Video Views |
| AOV | Advertiser ID |
| Advertiser Name | Average Video Completion Rate |
| CPA | CPC |
| CPM | CTR |
| Campaign Currency | Campaign End Date |
| Campaign ID | Campaign Name |
| Campaign Start Date | Campaign Time Zone |
| Clicks | Client CPC |
| Client CPM | Client Cost |
| Client Revenue | Companion CTR |
| Companion Clicks | Conversion Rate |
| Conversions | Cost |
| Cost Based CPA | Cost Based CPC |
| Cost Based CPM | Cost Based Performance |
| Cost Per Video Completion | Cross Device CPA |
| Cross Device Conversion Rate | Cross Device Conversions |
| Cross Device Cost Based CPA | Data Cost |
| Date | Effective CPC |
| Effective CPM | Effective CTR |
| Effective Cost Based CPM | Impression Day Rf Click Conversions |
| Impression Day Rf Conversions | Impression Day Rf View Conversions |
| Impressions | Line Item ID |
| Line Item Name | Media Cost |
| Paid Impressions | Performance |
| Publisher Impressions | ROAS |
| Rf Click Conversions | Rf Conversions |
| Rf View Conversions | Spend |
| Spend Per Video Completion | Total Cost |
| Value | Video CTR |
| Video Clicks | Video Completion Rate |
| Video Completions | Video First Quartile Reached |
| Video Midpoint Reached | Video Objective CPCV |
| Video Starts | Video Third Quartile Reached |
| Video Views |
| AOV | Advertiser ID |
| Advertiser Name | Average Video Completion Rate |
| CPA | CPC |
| CPM | CTR |
| Campaign Currency | Campaign End Date |
| Campaign ID | Campaign Name |
| Campaign Start Date | Campaign Time Zone |
| Clicks | Client CPC |
| Client CPM | Client Cost |
| Client Revenue | Companion CTR |
| Companion Clicks | Conversion Rate |
| Conversions | Cost |
| Cost Based CPA | Cost Based CPC |
| Cost Based CPM | Cost Based Performance |
| Cost Per Video Completion | Cross Device CPA |
| Cross Device Conversion Rate | Cross Device Conversions |
| Cross Device Cost Based CPA | Data Cost |
| Date | Effective CPC |
| Effective CPM | Effective CTR |
| Effective Cost Based CPM | Impression Day Rf Click Conversions |
| Impression Day Rf Conversions | Impression Day Rf View Conversions |
| Impressions | Line Item ID |
| Line Item Name | Media Cost |
| Paid Impressions | Performance |
| Publisher Impressions | ROAS |
| Rf Click Conversions | Rf Conversions |
| Rf View Conversions | Spend |
| Spend Per Video Completion | Tactic ID |
| Tactic Name | Total Cost |
| Value | Video CTR |
| Video Clicks | Video Completion Rate |
| Video Completions | Video First Quartile Reached |
| Video Midpoint Reached | Video Objective CPCV |
| Video Starts | Video Third Quartile Reached |
| Video Views |
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