Zeta DSP

Zeta Global is a data-powered marketing technology company that combines the industry’s third largest data set (2.4B+ identities) with results-driven AI to unlock consumer intent, personalize experiences and drive customer acquisition, retention and growth.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

Stored

All Dimensions and Metrics:

AOV	Ad Size
Advertisement ID	Advertisement Type
Advertiser ID	Advertiser Name
Average Video Completion Rate	Browser
CPA	CPC
CPM	CTR
Campaign Currency	Campaign End Date
Campaign ID	Campaign Name
Campaign Start Date	Campaign Time Zone
Clicks	Client CPC
Client CPM	Client Cost
Client Revenue	Companion CTR
Companion Clicks	Conversion Rate
Conversions	Cost
Cost Based CPA	Cost Based CPC
Cost Based CPM	Cost Based Performance
Cost Per Video Completion	Cross Device CPA
Cross Device Conversion Rate	Cross Device Conversions
Cross Device Cost Based CPA	Data Cost
Date	Delivery Channel
Effective CPC	Effective CPM
Effective CTR	Effective Cost Based CPM
Impression Day Rf Click Conversions	Impression Day Rf Conversions
Impression Day Rf View Conversions	Impressions
Line Item ID	Line Item ID
Line Item Name	Media Cost
Media Format	Media Type
Operating System	Paid Impressions
Performance	Placement
Publisher Impressions	Publisher Name
ROAS	Rf Click Conversions
Rf Conversions	Rf View Conversions
Spend	Spend Per Video Completion
Tactic ID	Tactic Name
Thirdparty Ad ID	Total Cost
Value	Video CTR
Video Clicks	Video Completion Rate
Video Completions	Video First Quartile Reached
Video Midpoint Reached	Video Objective CPCV
Video Starts	Video Third Quartile Reached
Video Views

Data View Details: Ads

Advertisement ID	Advertisement Name
Delivery Channel	Publisher Name
Placement	Advertisement Type
Ad Size	Media Format
Thirdparty Ad ID	Media Type
Client Cost	Client CPM
Client CPC	Impressions
Spend	Cost
Value	Conversions
Clicks	Media Cost
Data Cost	Total Cost
Publisher Impressions	Paid Impressions
Cross Device Conversions	Video Starts
Video First Quartile Reached	Video Midpoint Reached
Video Third Quartile Reached	Video Completions
Video Views	Video Clicks
Companion Clicks	Client Revenue
Performance	Cost Based Performance
Cost Based CPM	CPA
Cost Based CPA	Conversion Rate
CPC	Cost Based CPC
CTR	Cross Device Conversion Rate
Cross Device CPA	Cross Device Cost Based CPA
CPM	Effective Cost Based CPM
Effective CPM	Video CTR
Companion CTR	Video Completion Rate
Video Objective CPCV	Spend Per Video Completion
Cost Per Video Completion	Average Video Completion Rate
Effective CTR	Effective CPC
ROAS	AOV
Rf Click Conversions	Rf Conversions
Rf View Conversions	Impression Day Rf Click Conversions
Impression Day Rf Conversions	Impression Day Rf View Conversions
Campaign Start Date	Campaign End Date
Advertiser Name	Advertiser ID
Campaign Name	Campaign Currency
Campaign ID	Campaign Time Zone
Date

Data View Details: Campaigns

Campaign Start Date	Campaign End Date
Advertiser Name	Advertiser ID
Campaign Name	Campaign Currency
Campaign ID	Campaign Time Zone
Client Cost	Client CPM
Client CPC	Impressions
Spend	Cost
Value	Conversions
Clicks	Media Cost
Data Cost	Total Cost
Publisher Impressions	Paid Impressions
Cross Device Conversions	Video Starts
Video First Quartile Reached	Video Midpoint Reached
Video Third Quartile Reached	Video Completions
Video Views	Video Clicks
Companion Clicks	Client Revenue
Performance	Cost Based Performance
Cost Based CPM	CPA
Cost Based CPA	Conversion Rate
CPC	Cost Based CPC
CTR	Cross Device Conversion Rate
Cross Device CPA	Cross Device Cost Based CPA
CPM	Effective Cost Based CPM
Effective CPM	Video CTR
Companion CTR	Video Completion Rate
Video Objective CPCV	Spend Per Video Completion
Cost Per Video Completion	Average Video Completion Rate
Effective CTR	Effective CPC
ROAS	AOV
Rf Click Conversions	Rf Conversions
Rf View Conversions	Impression Day Rf Click Conversions
Impression Day Rf Conversions	Impression Day Rf View Conversions
Date

Data View Details: Devices

Operating System	Device
Browser	Client Cost
Client CPM	Client CPC
Impressions	Spend
Cost	Value
Conversions	Clicks
Media Cost	Data Cost
Total Cost	Publisher Impressions
Paid Impressions	Cross Device Conversions
Video Starts	Video First Quartile Reached
Video Midpoint Reached	Video Third Quartile Reached
Video Completions	Video Views
Video Clicks	Companion Clicks
Client Revenue	Performance
Cost Based Performance	Cost Based CPM
CPA	Cost Based CPA
Conversion Rate	CPC
Cost Based CPC	CTR
Cross Device Conversion Rate	Cross Device CPA
Cross Device Cost Based CPA	CPM
Effective Cost Based CPM	Effective CPM
Video CTR	Companion CTR
Video Completion Rate	Video Objective CPCV
Spend Per Video Completion	Cost Per Video Completion
Average Video Completion Rate	Effective CTR
Effective CPC	ROAS
AOV	Rf Click Conversions
Rf Conversions	Rf View Conversions
Impression Day Rf Click Conversions	Impression Day Rf Conversions
Impression Day Rf View Conversions	Campaign Start Date
Campaign End Date	Advertiser Name
Advertiser ID	Campaign Name
Campaign Currency	Campaign ID
Campaign Time Zone	Date

Data View Details: Line Items

Line Item Name	Line Item ID
Client Cost	Client CPM
Client CPC	Impressions
Spend	Cost
Value	Conversions
Clicks	Media Cost
Data Cost	Total Cost
Publisher Impressions	Paid Impressions
Cross Device Conversions	Video Starts
Video First Quartile Reached	Video Midpoint Reached
Video Third Quartile Reached	Video Completions
Video Views	Video Clicks
Companion Clicks	Client Revenue
Performance	Cost Based Performance
Cost Based CPM	CPA
Cost Based CPA	Conversion Rate
CPC	Cost Based CPC
CTR	Cross Device Conversion Rate
Cross Device CPA	Cross Device Cost Based CPA
CPM	Effective Cost Based CPM
Effective CPM	Video CTR
Companion CTR	Video Completion Rate
Video Objective CPCV	Spend Per Video Completion
Cost Per Video Completion	Average Video Completion Rate
Effective CTR	Effective CPC
ROAS	AOV
Rf Click Conversions	Rf Conversions
Rf View Conversions	Impression Day Rf Click Conversions
Impression Day Rf Conversions	Impression Day Rf View Conversions
Campaign Start Date	Campaign End Date
Advertiser Name	Advertiser ID
Campaign Name	Campaign Currency
Campaign ID	Campaign Time Zone
Date

Data View Details: Tactics

Line Item Name	Line Item ID
Tactic Name	Tactic ID
Client Cost	Client CPM
Client CPC	Impressions
Spend	Cost
Value	Conversions
Clicks	Media Cost
Data Cost	Total Cost
Publisher Impressions	Paid Impressions
Cross Device Conversions	Video Starts
Video First Quartile Reached	Video Midpoint Reached
Video Third Quartile Reached	Video Completions
Video Views	Video Clicks
Companion Clicks	Client Revenue
Performance	Cost Based Performance
Cost Based CPM	CPA
Cost Based CPA	Conversion Rate
CPC	Cost Based CPC
CTR	Cross Device Conversion Rate
Cross Device CPA	Cross Device Cost Based CPA
CPM	Effective Cost Based CPM
Effective CPM	Video CTR
Companion CTR	Video Completion Rate
Video Objective CPCV	Spend Per Video Completion
Cost Per Video Completion	Average Video Completion Rate
Effective CTR	Effective CPC
ROAS	AOV
Rf Click Conversions	Rf Conversions
Rf View Conversions	Impression Day Rf Click Conversions
Impression Day Rf Conversions	Impression Day Rf View Conversions
Campaign Start Date	Campaign End Date
Advertiser Name	Advertiser ID
Campaign Name	Campaign Currency
Campaign ID	Campaign Time Zone
Date