Yahoo Japan Search
Market to the most visited websites in Japan for your Advertisers.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
All Dimensions and Metrics:
| Account ID | Account Name |
| Ad Distribution Settings | Ad Editorial Status |
| Ad Group Bid | Ad Group Distribution Settings |
| Ad Group ID | Ad Group Name |
| Ad Group Tracking ID | Ad ID |
| Ad Name | Ad Rotation Mode |
| Ad Tracking ID | Ad Type |
| All Conv. | All Conv. Rate |
| All Conv. Value | All Conv. Value Per Cost |
| App Ad | App ID |
| App Store | Approval Status |
| Asset Description 1 | Asset Description 2 |
| Asset Description 3 | Asset Description 4 |
| Asset Title 1 | Asset Title 10 |
| Asset Title 11 | Asset Title 12 |
| Asset Title 13 | Asset Title 14 |
| Asset Title 15 | Asset Title 2 |
| Asset Title 3 | Asset Title 4 |
| Asset Title 5 | Asset Title 6 |
| Asset Title 7 | Asset Title 8 |
| Asset Title 9 | Attribute Values |
| Attribute Values JSON | Avg. CPC |
| Bid | Bid Multiplier |
| Bid Source | Bid Strategy ID |
| Bid Strategy Name | Bid Strategy Type |
| Bidding Strategy Failed Reason | Bidding Strategy Source |
| Budget Amount | Budget Lost Impression Share |
| Budget Period | CPC |
| CPM | CTR |
| Callout | Campaign Distribution Settings |
| Campaign Distribution Status | Campaign End Date |
| Campaign ID | Campaign Name |
| Campaign Start Date | Campaign Tracking ID |
| Campaign Type | City |
| Clicks | Client CPC |
| Client CPM | Client Cost |
| Client Cost Per Conversion | Client Cost per All Conv. |
| Conv. Rate | Conv. Value |
| Conv. Value Per Cost | Conversion Name |
| Conversion Optimizer Eligibility | Conversions |
| Conversions Across Devices | Cost |
| Cost Per All Conv. | Cost Per Conv. |
| Country/Territory | Created Date |
| Criterion ID | Criterion Tracking ID |
| Criterion Type | Custom Parameters |
| Custom URL | Daily Spending Limit |
| Date | Description 1 |
| Description 2 | Destination URL |
| Device | Device Preference |
| Directory 1 | Directory 2 |
| Disapproval Reason Codes | Disapproval Review URL Tracking URL |
| Display URL | Dynamic Search Linked Ad Description 2 |
| Editorial Status | Enhanced CPC Enabled |
| Exact Match Impression Share | Extended Text Ad Description 2 |
| Extended Text Ad Headline 2 | Extended Text Ad Headline 3 |
| Extended Text Ad Path 1 | Extended Text Ad Path 2 |
| Feed ID | Feed Item Attributes |
| Feed Item End Date | Feed Item ID |
| Feed Item Start Date | Feed Item Tracking ID |
| Final URL | First Page Bid Estimate |
| Generated Title | Headline 1 |
| Impression Share | Impressions |
| In Review URL Tracking URL | Invalid Click Rate |
| Invalid Clicks | Invalided Trademarks |
| Keyword | Keyword Distribution Settings |
| Keyword Editorial Status | Keyword ID |
| Keyword Match Type | Keyword Targeting Match Type |
| Keyword Targeting Text | Keyword Tracking ID |
| Label Color | Label Description |
| Label ID | Label Name |
| Labels | Labels JSON |
| Landing Page URL | Location Type |
| Max CPC | Metro Area |
| Negative Keyword | Object of Conversion Tracking |
| Phone Number | Placeholder Type |
| Prefecture | Quality Index |
| Quality Lost Impression Share | Query Targeting Status |
| Quick Link Text | Quick Link URL |
| Responsive Search Ad Descriptions Approval Status | Responsive Search Ad Descriptions Disapproval Reason Codes |
| Responsive Search Ad Descriptions Pinned Field | Responsive Search Ad Descriptions Text |
| Responsive Search Ad Headline Approval Status | Responsive Search Ad Headline Disapproval Reason Codes |
| Responsive Search Ad Headline Pinned Field | Responsive Search Ad Headline Text |
| Responsive Search Ad Path 1 | Responsive Search Ad Path 2 |
| Search Absolute Top Impression Rate | Search Absolute Top Impression Rate |
| Search Absolute Top Impression Share | Search Lost Absolute Top Impression Share (Budget) |
| Search Lost Absolute Top Impression Share (Rank) | Search Lost Top Impression Share (Budget) |
| Search Lost Top Impression Share (Rank) | Search Predicted CTR |
| Search Query | Search Query Match Type |
| Search Top Impression Rate | Search Top Impression Rate |
| Search Top Impression Share | Serving Status |
| Sitelink Feed Item Line 1 | Sitelink Feed Item Line 2 |
| Smartphone Final URL | System Serving Status |
| Target All | Target CPA Bidding Scheme Bid Ceiling |
| Target CPA Bidding Scheme Bid Floor | Target CPA Bidding Scheme Target CPA |
| Target CPA Override | Target Impression Share |
| Target Impression Share Scheme Bid Ceiling | Target Impression Share Scheme Location |
| Target List ID | Target List Name |
| Target List Status | Target List Tracking ID |
| Target Location ID | Target Location Name |
| Target Location Restriction | Target ROAS Bidding Scheme Bid Ceiling |
| Target ROAS Bidding Scheme Bid Floor | Target ROAS Bidding Scheme Target ROAS |
| Target ROAS Override | Target Schedule |
| Target Schedule ID | Target Spend Bidding Scheme Bid Ceiling |
| Targeting Ad Group ID | Targeting Campaign ID |
| Text Ad 2 Description 2 | Title 1 |
| Title 2 | Title 3 |
| Top of Page Bid Estimate | Tracking URL |
| Trademark Status | URL |
| URL Approval Status | User Status |
| Value Per All Conv. | Value Per Conv. |
Data View Details: Ad Display Option
| Editorial Status | Phone Number |
| Device Preference | Feed ID |
| Feed Item ID | Quick Link Text |
| Quick Link URL | Placeholder Type |
| Feed Item Start Date | Feed Item End Date |
| Tracking URL | Custom Parameters |
| Callout | Feed Item Tracking ID |
| Attribute Values | Attribute Values JSON |
| Sitelink Feed Item Line 1 | Sitelink Feed Item Line 2 |
| Account ID | Account Name |
| Campaign ID | Campaign Name |
| Campaign Tracking ID | Ad Group ID |
| Ad Group Name | Ad Group Tracking ID |
| Ad ID | Ad Name |
| Ad Type | Ad Tracking ID |
| Cost | Impressions |
| Clicks | Conversions |
| Conv. Value | All Conv. |
| All Conv. Value | Conversions Across Devices |
| Avg. CPC | Conv. Rate |
| Cost Per Conv. | Value Per Conv. |
| All Conv. Rate | Cost Per All Conv. |
| Value Per All Conv. | Conv. Value Per Cost |
| All Conv. Value Per Cost | CTR |
| CPC | CPM |
| Client Cost | Client CPC |
| Client CPM | Client Cost Per Conversion |
| Client Cost per All Conv. | Date |
Data View Details: Ad Groups
| Account ID | Account Name |
| Campaign ID | Campaign Name |
| Campaign Tracking ID | Ad Group ID |
| Ad Group Name | Ad Group Distribution Settings |
| Ad Group Bid | Tracking URL |
| Custom Parameters | Ad Group Tracking ID |
| Ad Rotation Mode | Bid Source |
| Max CPC | Criterion Type |
| Target All | Target ROAS Override |
| Target CPA Override | Disapproval Reason Codes |
| Disapproval Review URL Tracking URL | In Review URL Tracking URL |
| URL Approval Status | User Status |
| Created Date | Cost |
| Impressions | Clicks |
| Conversions | Conv. Value |
| All Conv. | All Conv. Value |
| Conversions Across Devices | Avg. CPC |
| Conv. Rate | Cost Per Conv. |
| Value Per Conv. | All Conv. Rate |
| Cost Per All Conv. | Value Per All Conv. |
| Conv. Value Per Cost | All Conv. Value Per Cost |
| CTR | CPC |
| CPM | Impression Share |
| Exact Match Impression Share | Quality Lost Impression Share |
| Search Absolute Top Impression Rate | Search Top Impression Rate |
| Search Absolute Top Impression Share | Search Top Impression Share |
| Search Lost Absolute Top Impression Share (Budget) | Search Lost Absolute Top Impression Share (Rank) |
| Search Lost Top Impression Share (Budget) | Search Lost Top Impression Share (Rank) |
| Client Cost | Client CPC |
| Client CPM | Client Cost Per Conversion |
| Client Cost per All Conv. | Date |
Data View Details: Ads
| Ad ID | Ad Name |
| Ad Type | Display URL |
| Destination URL | Ad Distribution Settings |
| Ad Editorial Status | Description 1 |
| Description 2 | Device Preference |
| Tracking URL | Custom Parameters |
| Ad Tracking ID | Title 1 |
| Title 2 | Title 3 |
| Directory 1 | Directory 2 |
| Asset Title 1 | Asset Title 2 |
| Asset Title 3 | Asset Title 4 |
| Asset Title 5 | Asset Title 6 |
| Asset Title 7 | Asset Title 8 |
| Asset Title 9 | Asset Title 10 |
| Asset Title 11 | Asset Title 12 |
| Asset Title 13 | Asset Title 14 |
| Asset Title 15 | Asset Description 1 |
| Asset Description 2 | Asset Description 3 |
| Asset Description 4 | Smartphone Final URL |
| Final URL | App Ad |
| Extended Text Ad Headline 2 | Extended Text Ad Headline 3 |
| Extended Text Ad Description 2 | Extended Text Ad Path 1 |
| Extended Text Ad Path 2 | Responsive Search Ad Headline Text |
| Responsive Search Ad Headline Pinned Field | Responsive Search Ad Headline Approval Status |
| Responsive Search Ad Headline Disapproval Reason Codes | Responsive Search Ad Descriptions Text |
| Responsive Search Ad Descriptions Pinned Field | Responsive Search Ad Descriptions Approval Status |
| Responsive Search Ad Descriptions Disapproval Reason Codes | Responsive Search Ad Path 1 |
| Responsive Search Ad Path 2 | Headline 1 |
| Text Ad 2 Description 2 | Dynamic Search Linked Ad Description 2 |
| Approval Status | Disapproval Reason Codes |
| Feed ID | Invalided Trademarks |
| Label Color | Label Description |
| Label ID | Label Name |
| Trademark Status | User Status |
| Created Date | Search Absolute Top Impression Rate |
| Search Top Impression Rate | Account ID |
| Account Name | Campaign ID |
| Campaign Name | Campaign Tracking ID |
| Ad Group ID | Ad Group Name |
| Ad Group Tracking ID | Cost |
| Impressions | Clicks |
| Conversions | Conv. Value |
| All Conv. | All Conv. Value |
| Conversions Across Devices | Avg. CPC |
| Conv. Rate | Cost Per Conv. |
| Value Per Conv. | All Conv. Rate |
| Cost Per All Conv. | Value Per All Conv. |
| Conv. Value Per Cost | All Conv. Value Per Cost |
| CTR | CPC |
| CPM | Client Cost |
| Client CPC | Client CPM |
| Client Cost Per Conversion | Client Cost per All Conv. |
| Date |
Data View Details: Campaigns
| Account ID | Account Name |
| Campaign ID | Campaign Name |
| Campaign Distribution Settings | Campaign Distribution Status |
| Daily Spending Limit | Campaign Start Date |
| Campaign End Date | Tracking URL |
| Custom Parameters | Campaign Tracking ID |
| Campaign Type | Bid Strategy ID |
| Bid Strategy Name | Bid Strategy Type |
| Enhanced CPC Enabled | App ID |
| App Store | Target CPA Bidding Scheme Bid Ceiling |
| Target CPA Bidding Scheme Bid Floor | Target CPA Bidding Scheme Target CPA |
| Target ROAS Bidding Scheme Bid Ceiling | Target ROAS Bidding Scheme Bid Floor |
| Target ROAS Bidding Scheme Target ROAS | Target Spend Bidding Scheme Bid Ceiling |
| Target Impression Share Scheme Location | Target Impression Share Scheme Bid Ceiling |
| Target Impression Share | Bidding Strategy Source |
| Bidding Strategy Failed Reason | Budget Amount |
| Budget Period | Conversion Optimizer Eligibility |
| Serving Status | Disapproval Reason Codes |
| Disapproval Review URL Tracking URL | In Review URL Tracking URL |
| URL Approval Status | User Status |
| Created Date | Invalid Click Rate |
| Invalid Clicks | Budget Lost Impression Share |
| Cost | Impressions |
| Clicks | Conversions |
| Conv. Value | All Conv. |
| All Conv. Value | Conversions Across Devices |
| Avg. CPC | Conv. Rate |
| Cost Per Conv. | Value Per Conv. |
| All Conv. Rate | Cost Per All Conv. |
| Value Per All Conv. | Conv. Value Per Cost |
| All Conv. Value Per Cost | CTR |
| CPC | CPM |
| Impression Share | Exact Match Impression Share |
| Quality Lost Impression Share | Search Absolute Top Impression Rate |
| Search Top Impression Rate | Search Absolute Top Impression Share |
| Search Top Impression Share | Search Lost Absolute Top Impression Share (Budget) |
| Search Lost Absolute Top Impression Share (Rank) | Search Lost Top Impression Share (Budget) |
| Search Lost Top Impression Share (Rank) | Client Cost |
| Client CPC | Client CPM |
| Client Cost Per Conversion | Client Cost per All Conv. |
| Date |
Data View Details: Conversions
| Object of Conversion Tracking | Conversion Name |
| Conversions | Conv. Value |
| Value Per Conv. | All Conv. |
| All Conv. Value | Value Per All Conv. |
| Conversions Across Devices | Account ID |
| Account Name | Campaign ID |
| Campaign Name | Campaign Tracking ID |
| Ad Group ID | Ad Group Name |
| Ad Group Tracking ID | Ad ID |
| Ad Name | Ad Type |
| Ad Tracking ID | Date |
Data View Details: Data Auto Insertion
| Editorial Status | Feed ID |
| Feed Item ID | Feed Item Start Date |
| Feed Item End Date | Feed Item Attributes |
| Target Location Name | Keyword Targeting Text |
| Keyword Targeting Match Type | Targeting Campaign ID |
| Targeting Ad Group ID | Target Location Restriction |
| Account ID | Account Name |
| Campaign ID | Campaign Name |
| Campaign Tracking ID | Ad Group ID |
| Ad Group Name | Ad Group Tracking ID |
| Ad ID | Ad Name |
| Ad Type | Ad Tracking ID |
| Cost | Impressions |
| Clicks | Conversions |
| Conv. Value | All Conv. |
| All Conv. Value | Conversions Across Devices |
| Avg. CPC | Conv. Rate |
| Cost Per Conv. | Value Per Conv. |
| All Conv. Rate | Cost Per All Conv. |
| Value Per All Conv. | Conv. Value Per Cost |
| All Conv. Value Per Cost | CTR |
| CPC | CPM |
| Client Cost | Client CPC |
| Client CPM | Client Cost Per Conversion |
| Client Cost per All Conv. | Date |
Data View Details: Devices
| Device | Search Absolute Top Impression Rate |
| Search Top Impression Rate | Account ID |
| Account Name | Campaign ID |
| Campaign Name | Campaign Tracking ID |
| Ad Group ID | Ad Group Name |
| Ad Group Tracking ID | Ad ID |
| Ad Name | Ad Type |
| Ad Tracking ID | Cost |
| Impressions | Clicks |
| Conversions | Conv. Value |
| All Conv. | All Conv. Value |
| Conversions Across Devices | Avg. CPC |
| Conv. Rate | Cost Per Conv. |
| Value Per Conv. | All Conv. Rate |
| Cost Per All Conv. | Value Per All Conv. |
| Conv. Value Per Cost | All Conv. Value Per Cost |
| CTR | CPC |
| CPM | Client Cost |
| Client CPC | Client CPM |
| Client Cost Per Conversion | Client Cost per All Conv. |
| Date |
Data View Details: Geo
| Country/Territory | Prefecture |
| City | Metro Area |
| Location Type | Account ID |
| Account Name | Campaign ID |
| Campaign Name | Campaign Tracking ID |
| Ad Group ID | Ad Group Name |
| Ad Group Tracking ID | Cost |
| Impressions | Clicks |
| Conversions | Conv. Value |
| All Conv. | All Conv. Value |
| Conversions Across Devices | Avg. CPC |
| Conv. Rate | Cost Per Conv. |
| Value Per Conv. | All Conv. Rate |
| Cost Per All Conv. | Value Per All Conv. |
| Conv. Value Per Cost | All Conv. Value Per Cost |
| CTR | CPC |
| CPM | Client Cost |
| Client CPC | Client CPM |
| Client Cost Per Conversion | Client Cost per All Conv. |
| Date |
Data View Details: Geo Targeting
| Account ID | Account Name |
| Campaign ID | Campaign Name |
| Campaign Tracking ID | Bid Multiplier |
| Target Location ID | Target Location Name |
| Cost | Impressions |
| Clicks | Conversions |
| Conv. Value | All Conv. |
| All Conv. Value | Conversions Across Devices |
| Avg. CPC | Conv. Rate |
| Cost Per Conv. | Value Per Conv. |
| All Conv. Rate | Cost Per All Conv. |
| Value Per All Conv. | Conv. Value Per Cost |
| All Conv. Value Per Cost | CTR |
| CPC | CPM |
| Client Cost | Client CPC |
| Client CPM | Client Cost Per Conversion |
| Client Cost per All Conv. | Date |
Data View Details: Keyword
| Keyword ID | Keyword Distribution Settings |
| Custom URL | Keyword |
| Keyword Editorial Status | Ad Group Bid |
| Bid | Negative Keyword |
| Quality Index | First Page Bid Estimate |
| Keyword Match Type | Top of Page Bid Estimate |
| Tracking URL | Custom Parameters |
| Keyword Tracking ID | Labels |
| Labels JSON | System Serving Status |
| Search Predicted CTR | Account ID |
| Account Name | Campaign ID |
| Campaign Name | Campaign Tracking ID |
| Ad Group ID | Ad Group Name |
| Ad Group Tracking ID | Cost |
| Impressions | Clicks |
| Conversions | Conv. Value |
| All Conv. | All Conv. Value |
| Conversions Across Devices | Avg. CPC |
| Conv. Rate | Cost Per Conv. |
| Value Per Conv. | All Conv. Rate |
| Cost Per All Conv. | Value Per All Conv. |
| Conv. Value Per Cost | All Conv. Value Per Cost |
| CTR | CPC |
| CPM | Impression Share |
| Exact Match Impression Share | Quality Lost Impression Share |
| Search Absolute Top Impression Rate | Search Top Impression Rate |
| Search Absolute Top Impression Share | Search Top Impression Share |
| Search Lost Absolute Top Impression Share (Budget) | Search Lost Absolute Top Impression Share (Rank) |
| Search Lost Top Impression Share (Budget) | Search Lost Top Impression Share (Rank) |
| Client Cost | Client CPC |
| Client CPM | Client Cost Per Conversion |
| Client Cost per All Conv. | Date |
Data View Details: Keywordless Query
| Search Query | Generated Title |
| URL | Account ID |
| Account Name | Campaign ID |
| Campaign Name | Campaign Tracking ID |
| Ad Group ID | Ad Group Name |
| Ad Group Tracking ID | Cost |
| Impressions | Clicks |
| Conversions | Conv. Value |
| All Conv. | All Conv. Value |
| Conversions Across Devices | Avg. CPC |
| Conv. Rate | Cost Per Conv. |
| Value Per Conv. | All Conv. Rate |
| Cost Per All Conv. | Value Per All Conv. |
| Conv. Value Per Cost | All Conv. Value Per Cost |
| CTR | CPC |
| CPM | Client Cost |
| Client CPC | Client CPM |
| Client Cost Per Conversion | Client Cost per All Conv. |
| Date |
Data View Details: Landing Page URL
| Landing Page URL | Account ID |
| Account Name | Campaign ID |
| Campaign Name | Campaign Tracking ID |
| Ad Group ID | Ad Group Name |
| Ad Group Tracking ID | Cost |
| Impressions | Clicks |
| Conversions | Conv. Value |
| All Conv. | All Conv. Value |
| Conversions Across Devices | Avg. CPC |
| Conv. Rate | Cost Per Conv. |
| Value Per Conv. | All Conv. Rate |
| Cost Per All Conv. | Value Per All Conv. |
| Conv. Value Per Cost | All Conv. Value Per Cost |
| CTR | CPC |
| CPM | Client Cost |
| Client CPC | Client CPM |
| Client Cost Per Conversion | Client Cost per All Conv. |
| Date |
Data View Details: Page Feed Targeting
| Bid Multiplier | Criterion ID |
| Criterion Tracking ID | Search Absolute Top Impression Rate |
| Search Top Impression Rate | Account ID |
| Account Name | Campaign ID |
| Campaign Name | Campaign Tracking ID |
| Ad Group ID | Ad Group Name |
| Ad Group Tracking ID | Cost |
| Impressions | Clicks |
| Conversions | Conv. Value |
| All Conv. | All Conv. Value |
| Conversions Across Devices | Avg. CPC |
| Conv. Rate | Cost Per Conv. |
| Value Per Conv. | All Conv. Rate |
| Cost Per All Conv. | Value Per All Conv. |
| Conv. Value Per Cost | All Conv. Value Per Cost |
| CTR | CPC |
| CPM | Client Cost |
| Client CPC | Client CPM |
| Client Cost Per Conversion | Client Cost per All Conv. |
| Date |
Data View Details: Schedule Target
| Account ID | Account Name |
| Campaign ID | Campaign Name |
| Campaign Tracking ID | Target Schedule |
| Target Schedule ID | Bid Multiplier |
| Cost | Impressions |
| Clicks | Conversions |
| Conv. Value | All Conv. |
| All Conv. Value | Conversions Across Devices |
| Avg. CPC | Conv. Rate |
| Cost Per Conv. | Value Per Conv. |
| All Conv. Rate | Cost Per All Conv. |
| Value Per All Conv. | Conv. Value Per Cost |
| All Conv. Value Per Cost | CTR |
| CPC | CPM |
| Client Cost | Client CPC |
| Client CPM | Client Cost Per Conversion |
| Client Cost per All Conv. | Date |
Data View Details: Search Query
| Search Query | Query Targeting Status |
| Search Query Match Type | Keyword |
| Tracking URL | Search Absolute Top Impression Rate |
| Search Top Impression Rate | Account ID |
| Account Name | Campaign ID |
| Campaign Name | Campaign Tracking ID |
| Ad Group ID | Ad Group Name |
| Ad Group Tracking ID | Cost |
| Impressions | Clicks |
| Conversions | Conv. Value |
| All Conv. | All Conv. Value |
| Conversions Across Devices | Avg. CPC |
| Conv. Rate | Cost Per Conv. |
| Value Per Conv. | All Conv. Rate |
| Cost Per All Conv. | Value Per All Conv. |
| Conv. Value Per Cost | All Conv. Value Per Cost |
| CTR | CPC |
| CPM | Client Cost |
| Client CPC | Client CPM |
| Client Cost Per Conversion | Client Cost per All Conv. |
| Date |
Data View Details: Target List
| Target List ID | Target List Name |
| Target List Status | Target List Tracking ID |
| Bid Multiplier | Account ID |
| Account Name | Campaign ID |
| Campaign Name | Campaign Tracking ID |
| Ad Group ID | Ad Group Name |
| Ad Group Tracking ID | Cost |
| Impressions | Clicks |
| Conversions | Conv. Value |
| All Conv. | All Conv. Value |
| Conversions Across Devices | Avg. CPC |
| Conv. Rate | Cost Per Conv. |
| Value Per Conv. | All Conv. Rate |
| Cost Per All Conv. | Value Per All Conv. |
| Conv. Value Per Cost | All Conv. Value Per Cost |
| CTR | CPC |
| CPM | Client Cost |
| Client CPC | Client CPM |
| Client Cost Per Conversion | Client Cost per All Conv. |
| Date |
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