Yahoo Japan Display

Market to the most visited websites in Japan for your Advertisers.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics:
10 sec Video Views 100% Video Views
25% Video Views 3 sec Video Views
50% Video Views 75% Video Views
95% Video Views Account ID
Account Name Ad Group ID
Ad Group Name Ad Group User Status
Ad ID Ad Layout
Ad Name Ad Preview
Ad Style Ad Title
Ad Type Ad User Status
Age All Conv.
App ID App Name
App OS Approval Status
Aspect Ratio Avg. CPC
Avg. CPM Avg. CPV
Avg. Duration of Video Viewed Avg. Position
Avg. Video View Rate Avg. vCPM
Brand Color Budget Amount
Button Text CTR
Campaign Banner Flag Campaign Banner Media ID
Campaign Banner Media ID 2 Campaign Banner Media ID 3
Campaign Banner Media ID 4 Campaign Banner URL
Campaign Bidding Strategy Type Campaign Buying Type
Campaign Delivery Type Campaign Goal
Campaign ID Campaign Name
Campaign Status Campaign Type
Carrier City ID
City Name Clicks
Client Avg. CPC Client Avg. CPV
Client Cost Client Cost / Conv.
Client Cost / Conv. (All) Color Set ID
Conv. Rate Conv. Rate (All)
Conv. Rate (via click) Conv. Value
Conv. Value (All) Conv. Value (All) / Conv. (All)
Conv. Value (All) / Cost Conv. Value (via click)
Conv. Value (via click) / Conv. (via click) Conv. Value (via click) / Cost
Conv. Value / Conv. Conv. Value / Cost
Conversion ID Conversion Name
Conversions Conversions (via click)
Cost Cost / Conv.
Cost / Conv. (via click) Cost/Conv. (All)
Country Created Date
Creation Time Cross-Device Conv.
Data Date
Deliver Destination URL (campaign banner)
Device Device App
Device OS Device OS Version
Disapproval Reason Codes Disapproval Reason Description
Display URL End Date
Feed ID Feed Set ID
File Size Gender
Height Impression Beacon URLs
Impressions Is Remove Brand Color
Is Remove Campaign Banner Media ID Is Remove Campaign Banner Media ID 2
Is Remove Campaign Banner Media ID 3 Is Remove Campaign Banner Media ID 4
Is Remove Campaign Banner URL Is Remove Impression Beacon URLs
Is Remove Prefix Is Remove Suffix
Is Remove Third Party Tracking Script URL Is Remove Viewable Impression Beacon URLs
Logo Flag Logo Media ID
Logo Media ID 2 Logo Media ID 3
Manual Campaign Conversion Optimizer Training Status Max CPC Bid Value
Max CPV Bid Value Max vCPM Bid Value
Measured Impressions Media Ad Format
Media File Name Media ID
Media ID Media Name
Media Rich Format Flag Media Title
Media Type Mobile Carriers
OS Package Name
Paid Video View Rate (CPV) Paid Video Views (CPV)
Prefecture ID Prefecture Name
Prefix Principal
Serving Status Size
Special Product Type Start Date
Suffix Target CPA Bid Value
Third Party Tracking Script URL Third Party Tracking Vendor
Thumbnail Flag User Status
Vendor Name Video View Through Rate
Video Views View-Through Conversions
Viewable CTR Viewable CTR (previous)
Viewable Clicks Viewable Frequency Cap Frequency Level
Viewable Frequency Cap Frequency Time Unit Viewable Frequency Cap Viewable Impressions
Viewable Impression Beacon URLs Viewable Impression Rate (previous)
Viewable Impressions Ward ID
Ward Name Web/App
Width
Account ID Account Name
Campaign ID Campaign Name
Ad Group Name Ad Group User Status
Ad Group ID Campaign Bidding Strategy Type
Created Date Device
Device App Device OS
Device OS Version Feed Set ID
Max CPC Bid Value Max CPV Bid Value
Target CPA Bid Value 100% Video Views
25% Video Views 50% Video Views
75% Video Views 95% Video Views
Clicks Conversions
Impressions Video Views
10 sec Video Views 3 sec Video Views
All Conv. Avg. Duration of Video Viewed
Avg. Position Conv. Value
Conv. Value (All) Conv. Value (via click)
Conversions (via click) Cost
Cross-Device Conv. Measured Impressions
Paid Video Views (CPV) View-Through Conversions
Viewable Clicks Viewable Impressions
Conv. Rate Avg. Video View Rate
Paid Video View Rate (CPV) Video View Through Rate
Conv. Rate (All) Conv. Rate (via click)
Conv. Value (All) / Conv. (All) Conv. Value (All) / Cost
Conv. Value (via click) / Conv. (via click) Conv. Value (via click) / Cost
Conv. Value / Conv. Conv. Value / Cost
Cost / Conv. Cost / Conv. (via click)
Cost/Conv. (All) Viewable Impression Rate (previous)
CTR Viewable CTR (previous)
Viewable CTR Avg. CPC
Avg. CPM Avg. vCPM
Avg. CPV Client Cost
Client Avg. CPC Client Avg. CPV
Client Cost / Conv. Client Cost / Conv. (All)
Date
Account ID Account Name
Ad Group ID Ad Group Name
Campaign ID Campaign Name
Ad ID Ad Type
Ad Name Age
100% Video Views 25% Video Views
50% Video Views 75% Video Views
95% Video Views Clicks
Conversions Impressions
Video Views 10 sec Video Views
3 sec Video Views All Conv.
Avg. Duration of Video Viewed Avg. Position
Conv. Value Conv. Value (All)
Conv. Value (via click) Conversions (via click)
Cost Cross-Device Conv.
Measured Impressions Paid Video Views (CPV)
View-Through Conversions Viewable Clicks
Viewable Impressions Conv. Rate
Avg. Video View Rate Paid Video View Rate (CPV)
Video View Through Rate Conv. Rate (All)
Conv. Rate (via click) Conv. Value (All) / Conv. (All)
Conv. Value (All) / Cost Conv. Value (via click) / Conv. (via click)
Conv. Value (via click) / Cost Conv. Value / Conv.
Conv. Value / Cost Cost / Conv.
Cost / Conv. (via click) Cost/Conv. (All)
Viewable Impression Rate (previous) CTR
Viewable CTR Avg. CPC
Avg. CPM Avg. vCPM
Avg. CPV Client Cost
Client Avg. CPC Client Avg. CPV
Client Cost / Conv. Client Cost / Conv. (All)
Date
Campaign Delivery Type Campaign Name
Campaign Status Campaign Type
Destination URL (campaign banner) Account ID
Account Name Budget Amount
Campaign Bidding Strategy Type Campaign Buying Type
Campaign Goal Campaign ID
Created Date End Date
Feed ID Manual Campaign Conversion Optimizer Training Status
Max CPC Bid Value Max CPV Bid Value
Max vCPM Bid Value Serving Status
Start Date Target CPA Bid Value
Vendor Name Viewable Frequency Cap Frequency Level
Viewable Frequency Cap Frequency Time Unit Viewable Frequency Cap Viewable Impressions
100% Video Views 25% Video Views
50% Video Views 75% Video Views
95% Video Views Clicks
Conversions Impressions
Video Views 10 sec Video Views
3 sec Video Views All Conv.
Avg. Duration of Video Viewed Avg. Position
Conv. Value Conv. Value (All)
Conv. Value (via click) Conversions (via click)
Cost Cross-Device Conv.
Measured Impressions Paid Video Views (CPV)
View-Through Conversions Viewable Clicks
Viewable Impressions Conv. Rate
Avg. Video View Rate Paid Video View Rate (CPV)
Video View Through Rate Conv. Rate (All)
Conv. Rate (via click) Conv. Value (All) / Conv. (All)
Conv. Value (All) / Cost Conv. Value (via click) / Conv. (via click)
Conv. Value (via click) / Cost Conv. Value / Conv.
Conv. Value / Cost Cost / Conv.
Cost / Conv. (via click) Cost/Conv. (All)
Viewable Impression Rate (previous) CTR
Viewable CTR (previous) Viewable CTR
Avg. CPC Avg. CPM
Avg. vCPM Avg. CPV
Client Cost Client Avg. CPC
Client Avg. CPV Client Cost / Conv.
Client Cost / Conv. (All) Date
Account ID Account Name
Ad Group ID Ad Group Name
Campaign ID Campaign Name
Ad ID Ad Type
Ad Name Conversion Name
Conversion ID Display URL
Ad Preview Conversions
All Conv. Cross-Device Conv.
Conv. Value Conv. Value (All)
Conv. Value (All) / Conv. (All) Conv. Value (via click)
Conv. Value (via click) / Conv. (via click) Conv. Value / Conv.
Conversions (via click) Date
Account ID Account Name
Ad Group ID Ad Group Name
Campaign ID Campaign Name
Ad ID Ad Type
Ad Name Carrier
Device OS
Web/App 100% Video Views
25% Video Views 50% Video Views
75% Video Views 95% Video Views
Clicks Conversions
Impressions Video Views
10 sec Video Views 3 sec Video Views
All Conv. Avg. Duration of Video Viewed
Avg. Position Conv. Value
Conv. Value (All) Conv. Value (via click)
Conversions (via click) Cost
Cross-Device Conv. Measured Impressions
Paid Video Views (CPV) View-Through Conversions
Viewable Clicks Viewable Impressions
Conv. Rate Avg. Video View Rate
Paid Video View Rate (CPV) Video View Through Rate
Conv. Rate (All) Conv. Rate (via click)
Conv. Value (All) / Conv. (All) Conv. Value (All) / Cost
Conv. Value (via click) / Conv. (via click) Conv. Value (via click) / Cost
Conv. Value / Conv. Conv. Value / Cost
Cost / Conv. Cost / Conv. (via click)
Cost/Conv. (All) Viewable Impression Rate (previous)
CTR Viewable CTR (previous)
Viewable CTR Avg. CPC
Avg. CPM Avg. vCPM
Avg. CPV Client Cost
Client Avg. CPC Client Avg. CPV
Client Cost / Conv. Client Cost / Conv. (All)
Date
Account ID Account Name
Ad Group ID Ad Group Name
Campaign ID Campaign Name
Ad ID Ad Type
Ad Name Gender
100% Video Views 25% Video Views
50% Video Views 75% Video Views
95% Video Views Clicks
Conversions Impressions
Video Views 10 sec Video Views
3 sec Video Views All Conv.
Avg. Duration of Video Viewed Avg. Position
Conv. Value Conv. Value (All)
Conv. Value (via click) Conversions (via click)
Cost Cross-Device Conv.
Measured Impressions Paid Video Views (CPV)
View-Through Conversions Viewable Clicks
Viewable Impressions Conv. Rate
Avg. Video View Rate Paid Video View Rate (CPV)
Video View Through Rate Conv. Rate (All)
Conv. Rate (via click) Conv. Value (All) / Conv. (All)
Conv. Value (All) / Cost Conv. Value (via click) / Conv. (via click)
Conv. Value (via click) / Cost Conv. Value / Conv.
Conv. Value / Cost Cost / Conv.
Cost / Conv. (via click) Cost/Conv. (All)
Viewable Impression Rate (previous) CTR
Viewable CTR Avg. CPC
Avg. CPM Avg. vCPM
Avg. CPV Client Cost
Client Avg. CPC Client Avg. CPV
Client Cost / Conv. Client Cost / Conv. (All)
Date
Account ID Account Name
Ad Group ID Ad Group Name
Campaign ID Campaign Name
Ad ID Ad Type
Ad Name City Name
Prefecture Name Country
Ward Name City ID
Prefecture ID Ward ID
100% Video Views 25% Video Views
50% Video Views 75% Video Views
95% Video Views Clicks
Conversions Impressions
Video Views 10 sec Video Views
3 sec Video Views All Conv.
Avg. Duration of Video Viewed Avg. Position
Conv. Value Conv. Value (All)
Conv. Value (via click) Conversions (via click)
Cost Cross-Device Conv.
Measured Impressions Paid Video Views (CPV)
View-Through Conversions Viewable Clicks
Viewable Impressions Conv. Rate
Avg. Video View Rate Paid Video View Rate (CPV)
Video View Through Rate Conv. Rate (All)
Conv. Rate (via click) Conv. Value (All) / Conv. (All)
Conv. Value (All) / Cost Conv. Value (via click) / Conv. (via click)
Conv. Value (via click) / Cost Conv. Value / Conv.
Conv. Value / Cost Cost / Conv.
Cost / Conv. (via click) Cost/Conv. (All)
Viewable Impression Rate (previous) CTR
Viewable CTR Avg. CPC
Avg. CPM Avg. vCPM
Avg. CPV Client Cost
Client Avg. CPC Client Avg. CPV
Client Cost / Conv. Client Cost / Conv. (All)
Date
Account ID Account Name
Ad Group ID Ad Group Name
Campaign ID Campaign Name
Ad ID Ad Type
Ad Name Media Ad Format
Media File Name Media Name
Media Title Approval Status
Aspect Ratio Campaign Banner Flag
Created Date Creation Time
Data Disapproval Reason Codes
File Size Height
Logo Flag Media ID
Media Rich Format Flag Media Type
Thumbnail Flag User Status
Width 100% Video Views
25% Video Views 50% Video Views
75% Video Views 95% Video Views
Clicks Conversions
Impressions Video Views
10 sec Video Views 3 sec Video Views
All Conv. Avg. Duration of Video Viewed
Avg. Position Conv. Value
Conv. Value (All) Conv. Value (via click)
Conversions (via click) Cost
Cross-Device Conv. Measured Impressions
Paid Video Views (CPV) View-Through Conversions
Viewable Clicks Viewable Impressions
Conv. Rate Avg. Video View Rate
Paid Video View Rate (CPV) Video View Through Rate
Conv. Rate (All) Conv. Rate (via click)
Conv. Value (All) / Conv. (All) Conv. Value (All) / Cost
Conv. Value (via click) / Conv. (via click) Conv. Value (via click) / Cost
Conv. Value / Conv. Conv. Value / Cost
Cost / Conv. Cost / Conv. (via click)
Cost/Conv. (All) Viewable Impression Rate (previous)
CTR Viewable CTR (previous)
Viewable CTR Avg. CPC
Avg. CPM Avg. vCPM
Avg. CPV Client Cost
Client Avg. CPC Client Avg. CPV
Client Cost / Conv. Client Cost / Conv. (All)
Date
Account ID Account Name
Ad Group ID Ad Group Name
Campaign ID Campaign Name
Ad ID Ad Type
Ad Name App Name
App OS Package Name
App ID 100% Video Views
25% Video Views 50% Video Views
75% Video Views 95% Video Views
Clicks Conversions
Impressions Video Views
10 sec Video Views 3 sec Video Views
All Conv. Avg. Duration of Video Viewed
Avg. Position Conv. Value
Conv. Value (All) Conv. Value (via click)
Conversions (via click) Cost
Cross-Device Conv. Measured Impressions
Paid Video Views (CPV) View-Through Conversions
Viewable Clicks Viewable Impressions
Conv. Rate Avg. Video View Rate
Paid Video View Rate (CPV) Video View Through Rate
Conv. Rate (All) Conv. Rate (via click)
Conv. Value (All) / Conv. (All) Conv. Value (All) / Cost
Conv. Value (via click) / Conv. (via click) Conv. Value (via click) / Cost
Conv. Value / Conv. Conv. Value / Cost
Cost / Conv. Cost / Conv. (via click)
Cost/Conv. (All) Viewable Impression Rate (previous)
CTR Viewable CTR (previous)
Viewable CTR Avg. CPC
Avg. CPM Avg. vCPM
Avg. CPV Client Cost
Client Avg. CPC Client Avg. CPV
Client Cost / Conv. Client Cost / Conv. (All)
Date

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