Yahoo Japan Display

Yahoo Japan Display

Market to the most visited websites in Japan for your Advertisers.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

10 sec Video Views 100% Video Views
25% Video Views 3 sec Video Views
50% Video Views 75% Video Views
95% Video Views Account ID
Account Name Ad Group ID
Ad Group Name Ad Group User Status
Ad ID Ad Layout
Ad Name Ad Preview
Ad Style Ad Title
Ad Type Ad User Status
Age All Conv.
App ID App Name
App OS Approval Status
Aspect Ratio Avg. CPC
Avg. CPM Avg. CPV
Avg. Duration of Video Viewed Avg. Position
Avg. Video View Rate Avg. vCPM
Brand Color Budget Amount
Button Text CTR
Campaign Banner Flag Campaign Banner Media ID
Campaign Banner Media ID 2 Campaign Banner Media ID 3
Campaign Banner Media ID 4 Campaign Banner URL
Campaign Bidding Strategy Type Campaign Buying Type
Campaign Delivery Type Campaign Goal
Campaign ID Campaign Name
Campaign Status Campaign Type
Carrier City ID
City Name Clicks
Client Avg. CPC Client Avg. CPV
Client Cost Client Cost / Conv.
Client Cost / Conv. (All) Color Set ID
Conv. Rate Conv. Rate (All)
Conv. Rate (via click) Conv. Value
Conv. Value (All) Conv. Value (All) / Conv. (All)
Conv. Value (All) / Cost Conv. Value (via click)
Conv. Value (via click) / Conv. (via click) Conv. Value (via click) / Cost
Conv. Value / Conv. Conv. Value / Cost
Conversion ID Conversion Name
Conversions Conversions (via click)
Cost Cost / Conv.
Cost / Conv. (via click) Cost/Conv. (All)
Country Created Date
Creation Time Cross-Device Conv.
Data Date
Deliver Destination URL (campaign banner)
Destination URL Campaign Banner Device
Device App Device OS
Device OS Version Disapproval Reason Codes
Disapproval Reason Description Display URL
End Date Feed ID
Feed Set ID File Size
Gender Height
Impression Beacon URLs Impressions
Is Remove Brand Color Is Remove Campaign Banner Media ID
Is Remove Campaign Banner Media ID 2 Is Remove Campaign Banner Media ID 3
Is Remove Campaign Banner Media ID 4 Is Remove Campaign Banner URL
Is Remove Impression Beacon URLs Is Remove Prefix
Is Remove Suffix Is Remove Third Party Tracking Script URL
Is Remove Viewable Impression Beacon URLs Logo Flag
Logo Media ID Logo Media ID 2
Logo Media ID 3 Manual Campaign Conversion Optimizer Training Status
Max CPC Bid Value Max CPV Bid Value
Max vCPM Bid Value Measured Impressions
Media Ad Format Media File Name
Media ID Media Name
Media Rich Format Flag Media Title
Media Type Mobile Carriers
OS Package Name
Paid Video View Rate (CPV) Paid Video Views (CPV)
Prefecture ID Prefecture Name
Prefix Principal
Serving Status Size
Special Product Type Start Date
Suffix Target CPA Bid Value
Third Party Tracking Script URL Third Party Tracking Vendor
Thumbnail Flag User Status
Vendor Name Video View Through Rate
Video Views View-Through Conversions
Viewable CTR Viewable CTR (previous)
Viewable Clicks Viewable Frequency Cap Frequency Level
Viewable Frequency Cap Frequency Time Unit Viewable Frequency Cap Viewable Impressions
Viewable Impression Beacon URLs Viewable Impression Rate (previous)
Viewable Impressions Ward ID
Ward Name Web/App
Width

10 sec Video Views 100% Video Views
25% Video Views 3 sec Video Views
50% Video Views 75% Video Views
95% Video Views Account ID
Account Name Ad Group ID
Ad Group Name Ad Group User Status
All Conv. Avg. CPC
Avg. CPM Avg. CPV
Avg. Duration of Video Viewed Avg. Position
Avg. Video View Rate Avg. vCPM
CTR Campaign Bidding Strategy Type
Campaign ID Campaign Name
Clicks Client Avg. CPC
Client Avg. CPV Client Cost
Client Cost / Conv. Client Cost / Conv. (All)
Conv. Rate Conv. Rate (All)
Conv. Rate (via click) Conv. Value
Conv. Value (All) Conv. Value (All) / Conv. (All)
Conv. Value (All) / Cost Conv. Value (via click)
Conv. Value (via click) / Conv. (via click) Conv. Value (via click) / Cost
Conv. Value / Conv. Conv. Value / Cost
Conversions Conversions (via click)
Cost Cost / Conv.
Cost / Conv. (via click) Cost/Conv. (All)
Created Date Cross-Device Conv.
Date Device
Device App Device OS
Device OS Version Feed Set ID
Impressions Max CPC Bid Value
Max CPV Bid Value Measured Impressions
Paid Video View Rate (CPV) Paid Video Views (CPV)
Target CPA Bid Value Video View Through Rate
Video Views View-Through Conversions
Viewable CTR Viewable CTR (previous)
Viewable Clicks Viewable Impression Rate (previous)
Viewable Impressions

10 sec Video Views 100% Video Views
25% Video Views 3 sec Video Views
50% Video Views 75% Video Views
95% Video Views Account ID
Account Name Ad Group ID
Ad Group Name Ad ID
Ad Layout Ad Name
Ad Preview Ad Style
Ad Title Ad Type
Ad User Status All Conv.
Approval Status Avg. CPC
Avg. CPM Avg. CPV
Avg. Duration of Video Viewed Avg. Position
Avg. Video View Rate Avg. vCPM
Brand Color Button Text
CTR Campaign Banner Media ID
Campaign Banner Media ID 2 Campaign Banner Media ID 3
Campaign Banner Media ID 4 Campaign Banner URL
Campaign Buying Type Campaign ID
Campaign Name Campaign Type
Clicks Client Avg. CPC
Client Avg. CPV Client Cost
Client Cost / Conv. Client Cost / Conv. (All)
Color Set ID Conv. Rate
Conv. Rate (All) Conv. Rate (via click)
Conv. Value Conv. Value (All)
Conv. Value (All) / Conv. (All) Conv. Value (All) / Cost
Conv. Value (via click) Conv. Value (via click) / Conv. (via click)
Conv. Value (via click) / Cost Conv. Value / Conv.
Conv. Value / Cost Conversions
Conversions (via click) Cost
Cost / Conv. Cost / Conv. (via click)
Cost/Conv. (All) Created Date
Cross-Device Conv. Date
Deliver Destination URL Campaign Banner
Disapproval Reason Codes Disapproval Reason Description
Display URL Impression Beacon URLs
Impressions Is Remove Brand Color
Is Remove Campaign Banner Media ID Is Remove Campaign Banner Media ID 2
Is Remove Campaign Banner Media ID 3 Is Remove Campaign Banner Media ID 4
Is Remove Campaign Banner URL Is Remove Impression Beacon URLs
Is Remove Prefix Is Remove Suffix
Is Remove Third Party Tracking Script URL Is Remove Viewable Impression Beacon URLs
Logo Media ID Logo Media ID 2
Logo Media ID 3 Measured Impressions
Media ID Mobile Carriers
Paid Video View Rate (CPV) Paid Video Views (CPV)
Prefix Principal
Size Special Product Type
Suffix Third Party Tracking Script URL
Third Party Tracking Vendor User Status
Video View Through Rate Video Views
View-Through Conversions Viewable CTR
Viewable CTR (previous) Viewable Clicks
Viewable Impression Beacon URLs Viewable Impression Rate (previous)
Viewable Impressions

10 sec Video Views 100% Video Views
25% Video Views 3 sec Video Views
50% Video Views 75% Video Views
95% Video Views Account ID
Account Name Ad Group ID
Ad Group Name Ad ID
Ad Name Ad Type
Age All Conv.
Avg. CPC Avg. CPM
Avg. CPV Avg. Duration of Video Viewed
Avg. Position Avg. Video View Rate
Avg. vCPM CTR
Campaign ID Campaign Name
Clicks Client Avg. CPC
Client Avg. CPV Client Cost
Client Cost / Conv. Client Cost / Conv. (All)
Conv. Rate Conv. Rate (All)
Conv. Rate (via click) Conv. Value
Conv. Value (All) Conv. Value (All) / Conv. (All)
Conv. Value (All) / Cost Conv. Value (via click)
Conv. Value (via click) / Conv. (via click) Conv. Value (via click) / Cost
Conv. Value / Conv. Conv. Value / Cost
Conversions Conversions (via click)
Cost Cost / Conv.
Cost / Conv. (via click) Cost/Conv. (All)
Cross-Device Conv. Date
Impressions Measured Impressions
Paid Video View Rate (CPV) Paid Video Views (CPV)
Video View Through Rate Video Views
View-Through Conversions Viewable CTR
Viewable Clicks Viewable Impression Rate (previous)
Viewable Impressions

10 sec Video Views 100% Video Views
25% Video Views 3 sec Video Views
50% Video Views 75% Video Views
95% Video Views Account ID
Account Name All Conv.
Avg. CPC Avg. CPM
Avg. CPV Avg. Duration of Video Viewed
Avg. Position Avg. Video View Rate
Avg. vCPM Budget Amount
CTR Campaign Bidding Strategy Type
Campaign Buying Type Campaign Delivery Type
Campaign Goal Campaign ID
Campaign Name Campaign Status
Campaign Type Clicks
Client Avg. CPC Client Avg. CPV
Client Cost Client Cost / Conv.
Client Cost / Conv. (All) Conv. Rate
Conv. Rate (All) Conv. Rate (via click)
Conv. Value Conv. Value (All)
Conv. Value (All) / Conv. (All) Conv. Value (All) / Cost
Conv. Value (via click) Conv. Value (via click) / Conv. (via click)
Conv. Value (via click) / Cost Conv. Value / Conv.
Conv. Value / Cost Conversions
Conversions (via click) Cost
Cost / Conv. Cost / Conv. (via click)
Cost/Conv. (All) Created Date
Cross-Device Conv. Date
Destination URL (campaign banner) End Date
Feed ID Impressions
Manual Campaign Conversion Optimizer Training Status Max CPC Bid Value
Max CPV Bid Value Max vCPM Bid Value
Measured Impressions Paid Video View Rate (CPV)
Paid Video Views (CPV) Serving Status
Start Date Target CPA Bid Value
Vendor Name Video View Through Rate
Video Views View-Through Conversions
Viewable CTR Viewable CTR (previous)
Viewable Clicks Viewable Frequency Cap Frequency Level
Viewable Frequency Cap Frequency Time Unit Viewable Frequency Cap Viewable Impressions
Viewable Impression Rate (previous) Viewable Impressions

Account ID Account Name
Ad Group ID Ad Group Name
Ad ID Ad Name
Ad Preview Ad Type
All Conv. Campaign ID
Campaign Name Conv. Value
Conv. Value (All) Conv. Value (All) / Conv. (All)
Conv. Value (via click) Conv. Value (via click) / Conv. (via click)
Conv. Value / Conv. Conversion ID
Conversion Name Conversions
Conversions (via click) Cross-Device Conv.
Date Display URL

10 sec Video Views 100% Video Views
25% Video Views 3 sec Video Views
50% Video Views 75% Video Views
95% Video Views Account ID
Account Name Ad Group ID
Ad Group Name Ad ID
Ad Name Ad Type
All Conv. Avg. CPC
Avg. CPM Avg. CPV
Avg. Duration of Video Viewed Avg. Position
Avg. Video View Rate Avg. vCPM
CTR Campaign ID
Campaign Name Carrier
Clicks Client Avg. CPC
Client Avg. CPV Client Cost
Client Cost / Conv. Client Cost / Conv. (All)
Conv. Rate Conv. Rate (All)
Conv. Rate (via click) Conv. Value
Conv. Value (All) Conv. Value (All) / Conv. (All)
Conv. Value (All) / Cost Conv. Value (via click)
Conv. Value (via click) / Conv. (via click) Conv. Value (via click) / Cost
Conv. Value / Conv. Conv. Value / Cost
Conversions Conversions (via click)
Cost Cost / Conv.
Cost / Conv. (via click) Cost/Conv. (All)
Cross-Device Conv. Date
Device Impressions
Measured Impressions OS
Paid Video View Rate (CPV) Paid Video Views (CPV)
Video View Through Rate Video Views
View-Through Conversions Viewable CTR
Viewable CTR (previous) Viewable Clicks
Viewable Impression Rate (previous) Viewable Impressions
Web/App

10 sec Video Views 100% Video Views
25% Video Views 3 sec Video Views
50% Video Views 75% Video Views
95% Video Views Account ID
Account Name Ad Group ID
Ad Group Name Ad ID
Ad Name Ad Type
All Conv. Avg. CPC
Avg. CPM Avg. CPV
Avg. Duration of Video Viewed Avg. Position
Avg. Video View Rate Avg. vCPM
CTR Campaign ID
Campaign Name Clicks
Client Avg. CPC Client Avg. CPV
Client Cost Client Cost / Conv.
Client Cost / Conv. (All) Conv. Rate
Conv. Rate (All) Conv. Rate (via click)
Conv. Value Conv. Value (All)
Conv. Value (All) / Conv. (All) Conv. Value (All) / Cost
Conv. Value (via click) Conv. Value (via click) / Conv. (via click)
Conv. Value (via click) / Cost Conv. Value / Conv.
Conv. Value / Cost Conversions
Conversions (via click) Cost
Cost / Conv. Cost / Conv. (via click)
Cost/Conv. (All) Cross-Device Conv.
Date Gender
Impressions Measured Impressions
Paid Video View Rate (CPV) Paid Video Views (CPV)
Video View Through Rate Video Views
View-Through Conversions Viewable CTR
Viewable Clicks Viewable Impression Rate (previous)
Viewable Impressions

10 sec Video Views 100% Video Views
25% Video Views 3 sec Video Views
50% Video Views 75% Video Views
95% Video Views Account ID
Account Name Ad Group ID
Ad Group Name Ad ID
Ad Name Ad Type
All Conv. Avg. CPC
Avg. CPM Avg. CPV
Avg. Duration of Video Viewed Avg. Position
Avg. Video View Rate Avg. vCPM
CTR Campaign ID
Campaign Name City ID
City Name Clicks
Client Avg. CPC Client Avg. CPV
Client Cost Client Cost / Conv.
Client Cost / Conv. (All) Conv. Rate
Conv. Rate (All) Conv. Rate (via click)
Conv. Value Conv. Value (All)
Conv. Value (All) / Conv. (All) Conv. Value (All) / Cost
Conv. Value (via click) Conv. Value (via click) / Conv. (via click)
Conv. Value (via click) / Cost Conv. Value / Conv.
Conv. Value / Cost Conversions
Conversions (via click) Cost
Cost / Conv. Cost / Conv. (via click)
Cost/Conv. (All) Country
Cross-Device Conv. Date
Impressions Measured Impressions
Paid Video View Rate (CPV) Paid Video Views (CPV)
Prefecture ID Prefecture Name
Video View Through Rate Video Views
View-Through Conversions Viewable CTR
Viewable Clicks Viewable Impression Rate (previous)
Viewable Impressions Ward ID
Ward Name

10 sec Video Views 100% Video Views
25% Video Views 3 sec Video Views
50% Video Views 75% Video Views
95% Video Views Account ID
Account Name Ad Group ID
Ad Group Name Ad ID
Ad Name Ad Type
All Conv. Approval Status
Aspect Ratio Avg. CPC
Avg. CPM Avg. CPV
Avg. Duration of Video Viewed Avg. Position
Avg. Video View Rate Avg. vCPM
CTR Campaign Banner Flag
Campaign ID Campaign Name
Clicks Client Avg. CPC
Client Avg. CPV Client Cost
Client Cost / Conv. Client Cost / Conv. (All)
Conv. Rate Conv. Rate (All)
Conv. Rate (via click) Conv. Value
Conv. Value (All) Conv. Value (All) / Conv. (All)
Conv. Value (All) / Cost Conv. Value (via click)
Conv. Value (via click) / Conv. (via click) Conv. Value (via click) / Cost
Conv. Value / Conv. Conv. Value / Cost
Conversions Conversions (via click)
Cost Cost / Conv.
Cost / Conv. (via click) Cost/Conv. (All)
Created Date Creation Time
Cross-Device Conv. Data
Date Disapproval Reason Codes
File Size Height
Impressions Logo Flag
Measured Impressions Media Ad Format
Media File Name Media ID
Media Name Media Rich Format Flag
Media Title Media Type
Paid Video View Rate (CPV) Paid Video Views (CPV)
Thumbnail Flag User Status
Video View Through Rate Video Views
View-Through Conversions Viewable CTR
Viewable CTR (previous) Viewable Clicks
Viewable Impression Rate (previous) Viewable Impressions
Width

10 sec Video Views 100% Video Views
25% Video Views 3 sec Video Views
50% Video Views 75% Video Views
95% Video Views Account ID
Account Name Ad Group ID
Ad Group Name Ad ID
Ad Name Ad Type
All Conv. App ID
App Name App OS
Avg. CPC Avg. CPM
Avg. CPV Avg. Duration of Video Viewed
Avg. Position Avg. Video View Rate
Avg. vCPM CTR
Campaign ID Campaign Name
Clicks Client Avg. CPC
Client Avg. CPV Client Cost
Client Cost / Conv. Client Cost / Conv. (All)
Conv. Rate Conv. Rate (All)
Conv. Rate (via click) Conv. Value
Conv. Value (All) Conv. Value (All) / Conv. (All)
Conv. Value (All) / Cost Conv. Value (via click)
Conv. Value (via click) / Conv. (via click) Conv. Value (via click) / Cost
Conv. Value / Conv. Conv. Value / Cost
Conversions Conversions (via click)
Cost Cost / Conv.
Cost / Conv. (via click) Cost/Conv. (All)
Cross-Device Conv. Date
Impressions Measured Impressions
Package Name Paid Video View Rate (CPV)
Paid Video Views (CPV) Video View Through Rate
Video Views View-Through Conversions
Viewable CTR Viewable CTR (previous)
Viewable Clicks Viewable Impression Rate (previous)
Viewable Impressions

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