Yahoo Japan Display
Market to the most visited websites in Japan for your Advertisers.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
All Dimensions and Metrics:
| 10 sec Video Views | 100% Video Views |
| 25% Video Views | 3 sec Video Views |
| 50% Video Views | 75% Video Views |
| 95% Video Views | Account ID |
| Account Name | Ad Group ID |
| Ad Group Name | Ad Group User Status |
| Ad ID | Ad Layout |
| Ad Name | Ad Preview |
| Ad Style | Ad Title |
| Ad Type | Ad User Status |
| Age | All Conv. |
| App ID | App Name |
| App OS | Approval Status |
| Aspect Ratio | Avg. CPC |
| Avg. CPM | Avg. CPV |
| Avg. Duration of Video Viewed | Avg. Position |
| Avg. Video View Rate | Avg. vCPM |
| Brand Color | Budget Amount |
| Button Text | CTR |
| Campaign Banner Flag | Campaign Banner Media ID |
| Campaign Banner Media ID 2 | Campaign Banner Media ID 3 |
| Campaign Banner Media ID 4 | Campaign Banner URL |
| Campaign Bidding Strategy Type | Campaign Buying Type |
| Campaign Delivery Type | Campaign Goal |
| Campaign ID | Campaign Name |
| Campaign Status | Campaign Type |
| Carrier | City ID |
| City Name | Clicks |
| Client Avg. CPC | Client Avg. CPV |
| Client Cost | Client Cost / Conv. |
| Client Cost / Conv. (All) | Color Set ID |
| Conv. Rate | Conv. Rate (All) |
| Conv. Rate (via click) | Conv. Value |
| Conv. Value (All) | Conv. Value (All) / Conv. (All) |
| Conv. Value (All) / Cost | Conv. Value (via click) |
| Conv. Value (via click) / Conv. (via click) | Conv. Value (via click) / Cost |
| Conv. Value / Conv. | Conv. Value / Cost |
| Conversion ID | Conversion Name |
| Conversions | Conversions (via click) |
| Cost | Cost / Conv. |
| Cost / Conv. (via click) | Cost/Conv. (All) |
| Country | Created Date |
| Creation Time | Cross-Device Conv. |
| Data | Date |
| Deliver | Destination URL (campaign banner) |
| Device | Device App |
| Device OS | Device OS Version |
| Disapproval Reason Codes | Disapproval Reason Description |
| Display URL | End Date |
| Feed ID | Feed Set ID |
| File Size | Gender |
| Height | Impression Beacon URLs |
| Impressions | Is Remove Brand Color |
| Is Remove Campaign Banner Media ID | Is Remove Campaign Banner Media ID 2 |
| Is Remove Campaign Banner Media ID 3 | Is Remove Campaign Banner Media ID 4 |
| Is Remove Campaign Banner URL | Is Remove Impression Beacon URLs |
| Is Remove Prefix | Is Remove Suffix |
| Is Remove Third Party Tracking Script URL | Is Remove Viewable Impression Beacon URLs |
| Logo Flag | Logo Media ID |
| Logo Media ID 2 | Logo Media ID 3 |
| Manual Campaign Conversion Optimizer Training Status | Max CPC Bid Value |
| Max CPV Bid Value | Max vCPM Bid Value |
| Measured Impressions | Media Ad Format |
| Media File Name | Media ID |
| Media ID | Media Name |
| Media Rich Format Flag | Media Title |
| Media Type | Mobile Carriers |
| OS | Package Name |
| Paid Video View Rate (CPV) | Paid Video Views (CPV) |
| Prefecture ID | Prefecture Name |
| Prefix | Principal |
| Serving Status | Size |
| Special Product Type | Start Date |
| Suffix | Target CPA Bid Value |
| Third Party Tracking Script URL | Third Party Tracking Vendor |
| Thumbnail Flag | User Status |
| Vendor Name | Video View Through Rate |
| Video Views | View-Through Conversions |
| Viewable CTR | Viewable CTR (previous) |
| Viewable Clicks | Viewable Frequency Cap Frequency Level |
| Viewable Frequency Cap Frequency Time Unit | Viewable Frequency Cap Viewable Impressions |
| Viewable Impression Beacon URLs | Viewable Impression Rate (previous) |
| Viewable Impressions | Ward ID |
| Ward Name | Web/App |
| Width |
Data View Details: Ad Groups
| Account ID | Account Name |
| Campaign ID | Campaign Name |
| Ad Group Name | Ad Group User Status |
| Ad Group ID | Campaign Bidding Strategy Type |
| Created Date | Device |
| Device App | Device OS |
| Device OS Version | Feed Set ID |
| Max CPC Bid Value | Max CPV Bid Value |
| Target CPA Bid Value | 100% Video Views |
| 25% Video Views | 50% Video Views |
| 75% Video Views | 95% Video Views |
| Clicks | Conversions |
| Impressions | Video Views |
| 10 sec Video Views | 3 sec Video Views |
| All Conv. | Avg. Duration of Video Viewed |
| Avg. Position | Conv. Value |
| Conv. Value (All) | Conv. Value (via click) |
| Conversions (via click) | Cost |
| Cross-Device Conv. | Measured Impressions |
| Paid Video Views (CPV) | View-Through Conversions |
| Viewable Clicks | Viewable Impressions |
| Conv. Rate | Avg. Video View Rate |
| Paid Video View Rate (CPV) | Video View Through Rate |
| Conv. Rate (All) | Conv. Rate (via click) |
| Conv. Value (All) / Conv. (All) | Conv. Value (All) / Cost |
| Conv. Value (via click) / Conv. (via click) | Conv. Value (via click) / Cost |
| Conv. Value / Conv. | Conv. Value / Cost |
| Cost / Conv. | Cost / Conv. (via click) |
| Cost/Conv. (All) | Viewable Impression Rate (previous) |
| CTR | Viewable CTR (previous) |
| Viewable CTR | Avg. CPC |
| Avg. CPM | Avg. vCPM |
| Avg. CPV | Client Cost |
| Client Avg. CPC | Client Avg. CPV |
| Client Cost / Conv. | Client Cost / Conv. (All) |
| Date |
Data View Details: Ads
| Account ID | Account Name |
| Ad Group ID | Ad Group Name |
| Campaign Buying Type | Campaign ID |
| Campaign Name | Campaign Type |
| Ad Name | Ad Title |
| Ad Type | Ad User Status |
| Ad ID | Ad Layout |
| Ad Style | Approval Status |
| Brand Color | Button Text |
| Campaign Banner Media ID | Campaign Banner Media ID 2 |
| Campaign Banner Media ID 3 | Campaign Banner Media ID 4 |
| Campaign Banner URL | Color Set ID |
| Created Date | Deliver |
| Destination URL Campaign Banner | Disapproval Reason Codes |
| Disapproval Reason Description | Display URL |
| Impression Beacon URLs | Is Remove Brand Color |
| Is Remove Campaign Banner Media ID | Is Remove Campaign Banner Media ID 2 |
| Is Remove Campaign Banner Media ID 3 | Is Remove Campaign Banner Media ID 4 |
| Is Remove Campaign Banner URL | Is Remove Impression Beacon URLs |
| Is Remove Prefix | Is Remove Suffix |
| Is Remove Third Party Tracking Script URL | Is Remove Viewable Impression Beacon URLs |
| Logo Media ID | Logo Media ID 2 |
| Logo Media ID 3 | Media ID |
| Mobile Carriers | Prefix |
| Principal | Size |
| Special Product Type | Suffix |
| Third Party Tracking Script URL | Third Party Tracking Vendor |
| User Status | Viewable Impression Beacon URLs |
| Ad Preview | 100% Video Views |
| 25% Video Views | 50% Video Views |
| 75% Video Views | 95% Video Views |
| Clicks | Conversions |
| Impressions | Video Views |
| 10 sec Video Views | 3 sec Video Views |
| All Conv. | Avg. Duration of Video Viewed |
| Avg. Position | Conv. Value |
| Conv. Value (All) | Conv. Value (via click) |
| Conversions (via click) | Cost |
| Cross-Device Conv. | Measured Impressions |
| Paid Video Views (CPV) | View-Through Conversions |
| Viewable Clicks | Viewable Impressions |
| Conv. Rate | Avg. Video View Rate |
| Paid Video View Rate (CPV) | Video View Through Rate |
| Conv. Rate (All) | Conv. Rate (via click) |
| Conv. Value (All) / Conv. (All) | Conv. Value (All) / Cost |
| Conv. Value (via click) / Conv. (via click) | Conv. Value (via click) / Cost |
| Conv. Value / Conv. | Conv. Value / Cost |
| Cost / Conv. | Cost / Conv. (via click) |
| Cost/Conv. (All) | Viewable Impression Rate (previous) |
| CTR | Viewable CTR (previous) |
| Viewable CTR | Avg. CPC |
| Avg. CPM | Avg. vCPM |
| Avg. CPV | Client Cost |
| Client Avg. CPC | Client Avg. CPV |
| Client Cost / Conv. | Client Cost / Conv. (All) |
| Date |
Data View Details: Age
| Account ID | Account Name |
| Ad Group ID | Ad Group Name |
| Campaign ID | Campaign Name |
| Ad ID | Ad Type |
| Ad Name | Age |
| 100% Video Views | 25% Video Views |
| 50% Video Views | 75% Video Views |
| 95% Video Views | Clicks |
| Conversions | Impressions |
| Video Views | 10 sec Video Views |
| 3 sec Video Views | All Conv. |
| Avg. Duration of Video Viewed | Avg. Position |
| Conv. Value | Conv. Value (All) |
| Conv. Value (via click) | Conversions (via click) |
| Cost | Cross-Device Conv. |
| Measured Impressions | Paid Video Views (CPV) |
| View-Through Conversions | Viewable Clicks |
| Viewable Impressions | Conv. Rate |
| Avg. Video View Rate | Paid Video View Rate (CPV) |
| Video View Through Rate | Conv. Rate (All) |
| Conv. Rate (via click) | Conv. Value (All) / Conv. (All) |
| Conv. Value (All) / Cost | Conv. Value (via click) / Conv. (via click) |
| Conv. Value (via click) / Cost | Conv. Value / Conv. |
| Conv. Value / Cost | Cost / Conv. |
| Cost / Conv. (via click) | Cost/Conv. (All) |
| Viewable Impression Rate (previous) | CTR |
| Viewable CTR | Avg. CPC |
| Avg. CPM | Avg. vCPM |
| Avg. CPV | Client Cost |
| Client Avg. CPC | Client Avg. CPV |
| Client Cost / Conv. | Client Cost / Conv. (All) |
| Date |
Data View Details: Campaigns
| Campaign Delivery Type | Campaign Name |
| Campaign Status | Campaign Type |
| Destination URL (campaign banner) | Account ID |
| Account Name | Budget Amount |
| Campaign Bidding Strategy Type | Campaign Buying Type |
| Campaign Goal | Campaign ID |
| Created Date | End Date |
| Feed ID | Manual Campaign Conversion Optimizer Training Status |
| Max CPC Bid Value | Max CPV Bid Value |
| Max vCPM Bid Value | Serving Status |
| Start Date | Target CPA Bid Value |
| Vendor Name | Viewable Frequency Cap Frequency Level |
| Viewable Frequency Cap Frequency Time Unit | Viewable Frequency Cap Viewable Impressions |
| 100% Video Views | 25% Video Views |
| 50% Video Views | 75% Video Views |
| 95% Video Views | Clicks |
| Conversions | Impressions |
| Video Views | 10 sec Video Views |
| 3 sec Video Views | All Conv. |
| Avg. Duration of Video Viewed | Avg. Position |
| Conv. Value | Conv. Value (All) |
| Conv. Value (via click) | Conversions (via click) |
| Cost | Cross-Device Conv. |
| Measured Impressions | Paid Video Views (CPV) |
| View-Through Conversions | Viewable Clicks |
| Viewable Impressions | Conv. Rate |
| Avg. Video View Rate | Paid Video View Rate (CPV) |
| Video View Through Rate | Conv. Rate (All) |
| Conv. Rate (via click) | Conv. Value (All) / Conv. (All) |
| Conv. Value (All) / Cost | Conv. Value (via click) / Conv. (via click) |
| Conv. Value (via click) / Cost | Conv. Value / Conv. |
| Conv. Value / Cost | Cost / Conv. |
| Cost / Conv. (via click) | Cost/Conv. (All) |
| Viewable Impression Rate (previous) | CTR |
| Viewable CTR (previous) | Viewable CTR |
| Avg. CPC | Avg. CPM |
| Avg. vCPM | Avg. CPV |
| Client Cost | Client Avg. CPC |
| Client Avg. CPV | Client Cost / Conv. |
| Client Cost / Conv. (All) | Date |
Data View Details: Conversions
| Account ID | Account Name |
| Ad Group ID | Ad Group Name |
| Campaign ID | Campaign Name |
| Ad ID | Ad Type |
| Ad Name | Conversion Name |
| Conversion ID | Display URL |
| Ad Preview | Conversions |
| All Conv. | Cross-Device Conv. |
| Conv. Value | Conv. Value (All) |
| Conv. Value (All) / Conv. (All) | Conv. Value (via click) |
| Conv. Value (via click) / Conv. (via click) | Conv. Value / Conv. |
| Conversions (via click) | Date |
Data View Details: Devices
| Account ID | Account Name |
| Ad Group ID | Ad Group Name |
| Campaign ID | Campaign Name |
| Ad ID | Ad Type |
| Ad Name | Carrier |
| Device | OS |
| Web/App | 100% Video Views |
| 25% Video Views | 50% Video Views |
| 75% Video Views | 95% Video Views |
| Clicks | Conversions |
| Impressions | Video Views |
| 10 sec Video Views | 3 sec Video Views |
| All Conv. | Avg. Duration of Video Viewed |
| Avg. Position | Conv. Value |
| Conv. Value (All) | Conv. Value (via click) |
| Conversions (via click) | Cost |
| Cross-Device Conv. | Measured Impressions |
| Paid Video Views (CPV) | View-Through Conversions |
| Viewable Clicks | Viewable Impressions |
| Conv. Rate | Avg. Video View Rate |
| Paid Video View Rate (CPV) | Video View Through Rate |
| Conv. Rate (All) | Conv. Rate (via click) |
| Conv. Value (All) / Conv. (All) | Conv. Value (All) / Cost |
| Conv. Value (via click) / Conv. (via click) | Conv. Value (via click) / Cost |
| Conv. Value / Conv. | Conv. Value / Cost |
| Cost / Conv. | Cost / Conv. (via click) |
| Cost/Conv. (All) | Viewable Impression Rate (previous) |
| CTR | Viewable CTR (previous) |
| Viewable CTR | Avg. CPC |
| Avg. CPM | Avg. vCPM |
| Avg. CPV | Client Cost |
| Client Avg. CPC | Client Avg. CPV |
| Client Cost / Conv. | Client Cost / Conv. (All) |
| Date |
Data View Details: Gender
| Account ID | Account Name |
| Ad Group ID | Ad Group Name |
| Campaign ID | Campaign Name |
| Ad ID | Ad Type |
| Ad Name | Gender |
| 100% Video Views | 25% Video Views |
| 50% Video Views | 75% Video Views |
| 95% Video Views | Clicks |
| Conversions | Impressions |
| Video Views | 10 sec Video Views |
| 3 sec Video Views | All Conv. |
| Avg. Duration of Video Viewed | Avg. Position |
| Conv. Value | Conv. Value (All) |
| Conv. Value (via click) | Conversions (via click) |
| Cost | Cross-Device Conv. |
| Measured Impressions | Paid Video Views (CPV) |
| View-Through Conversions | Viewable Clicks |
| Viewable Impressions | Conv. Rate |
| Avg. Video View Rate | Paid Video View Rate (CPV) |
| Video View Through Rate | Conv. Rate (All) |
| Conv. Rate (via click) | Conv. Value (All) / Conv. (All) |
| Conv. Value (All) / Cost | Conv. Value (via click) / Conv. (via click) |
| Conv. Value (via click) / Cost | Conv. Value / Conv. |
| Conv. Value / Cost | Cost / Conv. |
| Cost / Conv. (via click) | Cost/Conv. (All) |
| Viewable Impression Rate (previous) | CTR |
| Viewable CTR | Avg. CPC |
| Avg. CPM | Avg. vCPM |
| Avg. CPV | Client Cost |
| Client Avg. CPC | Client Avg. CPV |
| Client Cost / Conv. | Client Cost / Conv. (All) |
| Date |
Data View Details: Geo
| Account ID | Account Name |
| Ad Group ID | Ad Group Name |
| Campaign ID | Campaign Name |
| Ad ID | Ad Type |
| Ad Name | City Name |
| Prefecture Name | Country |
| Ward Name | City ID |
| Prefecture ID | Ward ID |
| 100% Video Views | 25% Video Views |
| 50% Video Views | 75% Video Views |
| 95% Video Views | Clicks |
| Conversions | Impressions |
| Video Views | 10 sec Video Views |
| 3 sec Video Views | All Conv. |
| Avg. Duration of Video Viewed | Avg. Position |
| Conv. Value | Conv. Value (All) |
| Conv. Value (via click) | Conversions (via click) |
| Cost | Cross-Device Conv. |
| Measured Impressions | Paid Video Views (CPV) |
| View-Through Conversions | Viewable Clicks |
| Viewable Impressions | Conv. Rate |
| Avg. Video View Rate | Paid Video View Rate (CPV) |
| Video View Through Rate | Conv. Rate (All) |
| Conv. Rate (via click) | Conv. Value (All) / Conv. (All) |
| Conv. Value (All) / Cost | Conv. Value (via click) / Conv. (via click) |
| Conv. Value (via click) / Cost | Conv. Value / Conv. |
| Conv. Value / Cost | Cost / Conv. |
| Cost / Conv. (via click) | Cost/Conv. (All) |
| Viewable Impression Rate (previous) | CTR |
| Viewable CTR | Avg. CPC |
| Avg. CPM | Avg. vCPM |
| Avg. CPV | Client Cost |
| Client Avg. CPC | Client Avg. CPV |
| Client Cost / Conv. | Client Cost / Conv. (All) |
| Date |
Data View Details: Media
| Account ID | Account Name |
| Ad Group ID | Ad Group Name |
| Campaign ID | Campaign Name |
| Ad ID | Ad Type |
| Ad Name | Media Ad Format |
| Media File Name | Media Name |
| Media Title | Approval Status |
| Aspect Ratio | Campaign Banner Flag |
| Created Date | Creation Time |
| Data | Disapproval Reason Codes |
| File Size | Height |
| Logo Flag | Media ID |
| Media Rich Format Flag | Media Type |
| Thumbnail Flag | User Status |
| Width | 100% Video Views |
| 25% Video Views | 50% Video Views |
| 75% Video Views | 95% Video Views |
| Clicks | Conversions |
| Impressions | Video Views |
| 10 sec Video Views | 3 sec Video Views |
| All Conv. | Avg. Duration of Video Viewed |
| Avg. Position | Conv. Value |
| Conv. Value (All) | Conv. Value (via click) |
| Conversions (via click) | Cost |
| Cross-Device Conv. | Measured Impressions |
| Paid Video Views (CPV) | View-Through Conversions |
| Viewable Clicks | Viewable Impressions |
| Conv. Rate | Avg. Video View Rate |
| Paid Video View Rate (CPV) | Video View Through Rate |
| Conv. Rate (All) | Conv. Rate (via click) |
| Conv. Value (All) / Conv. (All) | Conv. Value (All) / Cost |
| Conv. Value (via click) / Conv. (via click) | Conv. Value (via click) / Cost |
| Conv. Value / Conv. | Conv. Value / Cost |
| Cost / Conv. | Cost / Conv. (via click) |
| Cost/Conv. (All) | Viewable Impression Rate (previous) |
| CTR | Viewable CTR (previous) |
| Viewable CTR | Avg. CPC |
| Avg. CPM | Avg. vCPM |
| Avg. CPV | Client Cost |
| Client Avg. CPC | Client Avg. CPV |
| Client Cost / Conv. | Client Cost / Conv. (All) |
| Date |
Data View Details: Package
| Account ID | Account Name |
| Ad Group ID | Ad Group Name |
| Campaign ID | Campaign Name |
| Ad ID | Ad Type |
| Ad Name | App Name |
| App OS | Package Name |
| App ID | 100% Video Views |
| 25% Video Views | 50% Video Views |
| 75% Video Views | 95% Video Views |
| Clicks | Conversions |
| Impressions | Video Views |
| 10 sec Video Views | 3 sec Video Views |
| All Conv. | Avg. Duration of Video Viewed |
| Avg. Position | Conv. Value |
| Conv. Value (All) | Conv. Value (via click) |
| Conversions (via click) | Cost |
| Cross-Device Conv. | Measured Impressions |
| Paid Video Views (CPV) | View-Through Conversions |
| Viewable Clicks | Viewable Impressions |
| Conv. Rate | Avg. Video View Rate |
| Paid Video View Rate (CPV) | Video View Through Rate |
| Conv. Rate (All) | Conv. Rate (via click) |
| Conv. Value (All) / Conv. (All) | Conv. Value (All) / Cost |
| Conv. Value (via click) / Conv. (via click) | Conv. Value (via click) / Cost |
| Conv. Value / Conv. | Conv. Value / Cost |
| Cost / Conv. | Cost / Conv. (via click) |
| Cost/Conv. (All) | Viewable Impression Rate (previous) |
| CTR | Viewable CTR (previous) |
| Viewable CTR | Avg. CPC |
| Avg. CPM | Avg. vCPM |
| Avg. CPV | Client Cost |
| Client Avg. CPC | Client Avg. CPV |
| Client Cost / Conv. | Client Cost / Conv. (All) |
| Date |
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