Microsoft Invest

Microsoft Invest

With one of the world’s largest collections of digital, film, and TV properties, we provide a premium option for advertisers and publishers looking to reach specific audiences at scale in brand-safe environments all through a powerful, unified platform.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

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50% Completes 75% Completes
Ad Type Advertiser Currency
Advertiser ID Advertiser Name
Adwertiser Currency Auction ID
Booked Revenue Booked Revenue Advertiser Currency
Booked Revenue eCPA Booked Revenue eCPC
Booked Revenue eCPM CPA
CPA Adv. Currency CPC
CPC Adv. Currency CPM
CPM Adv. Currency CPVM
CTR Campaign
Campaign ID City ID
City Name Clicks
Clicks to Conversions Rate Client CPA
Client CPC Client CPM
Client CPVM Client Cost
Client Spend Connection ID for Preview
Content Preview Content Preview Secure
Conversion Date Time Conversion Rate
Conversions Cost
Cost Per Video Complete Country
Country Code Country ID
Country Name Creative
Creative ID Currency
DMA DMA ID
Date Device Make ID
Device Make Name Device Model ID
Device Model Name Device Type
End Date Errors
External Clicks External Data
External Impressions Height
Html5 Preview Impr. Defaulted (Bidder)
Impr. Defaulted (Error) Impr. Kept
Impr. Resold Impr. Third Parties
Impr. Viewed Impression Date Time
Impression Type Impressions
Insertion Order Code Insertion Order ID
Insertion Order Name Line Item
Line Item ID Line Item Status
Media Cost Media URL
Media URL Secure Native preview link
PPM Pixel ID
Pixel Name Pixel Summary ID
Pixel Summary Name Post Click Convs Rate
Post Clicks Conversions Post View Conversions
Post View Convs Rate Post-Click Conv. Rate
Post-Click Conversions Post-Click Cross Device Conversions
Post-Click Revenue Post-View Conv. Rate
Post-View Conversions Post-View Cross Device Conversions
Post-View Revenue Post-click Conversions
Post-click Revenue Post-view Conversions
Post-view Revenue Postal Code
Preview Preview Iframe
Profit RPM
Region Region Code
Region ID Region Name
Remaining Days Reseller Revenue
Resold Revenue Revenue
Revenue eCPA Revenue eCPC
Revenue eCPM Site
Skips Spend
Spend Adv. Currency Split
Split ID Start Date
Starts Total
Total Conversions Total Cost
Total Cost eCPA Total Cost eCPC
Total Cost eCPM Total Days
Total Publisher RPM Total Revenue
Type Video Completion Rate
Video Context Video Impressions Served
Video Playback Method Video Player Size
Video Skip Rate Video Start Rate
Video preview link View Measured Impressions
View Measurement Rate View Rate
Width

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Advertiser Currency Advertiser ID
Advertiser Name Booked Revenue
CPA CPC
CPM CTR
Campaign Campaign ID
Clicks Client CPA
Client CPC Client CPM
Client Cost Conversion Rate
Cost Cost Per Video Complete
Date Device Make ID
Device Make Name Device Model ID
Device Model Name Device Type
Errors Impressions
Insertion Order Code Insertion Order ID
Insertion Order Name Line Item
Line Item ID Line Item Status
PPM Post-Click Conv. Rate
Post-View Conv. Rate Post-click Conversions
Post-view Conversions Profit
RPM Resold Revenue
Revenue Revenue eCPA
Revenue eCPC Revenue eCPM
Skips Split
Split ID Starts
Total Conversions Total Cost
Total Publisher RPM Total Revenue
Video Completion Rate Video Impressions Served
Video Skip Rate Video Start Rate

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Advertiser Currency Advertiser ID
Advertiser Name CPA
CPA Adv. Currency CPC
CPC Adv. Currency CPM
CPM Adv. Currency CPVM
CTR Campaign
Campaign ID Clicks
Clicks to Conversions Rate Client CPA
Client CPC Client CPM
Client CPVM Client Cost
Client Spend Conversion Rate
Conversions Cost Per Video Complete
Date Errors
Impr. Viewed Impressions
Insertion Order Code Insertion Order ID
Insertion Order Name Line Item
Line Item ID Line Item Status
Media Cost PPM
Post-Click Conv. Rate Post-Click Cross Device Conversions
Post-View Conv. Rate Post-View Cross Device Conversions
Post-click Conversions Post-click Revenue
Post-view Conversions Post-view Revenue
Profit RPM
Revenue Revenue eCPA
Revenue eCPC Revenue eCPM
Skips Spend
Spend Adv. Currency Split
Split ID Starts
Video Completion Rate Video Impressions Served
Video Skip Rate Video Start Rate
View Measured Impressions View Measurement Rate
View Rate

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50% Completes 75% Completes
Ad Type Advertiser Currency
Advertiser ID Advertiser Name
CPA CPA Adv. Currency
CPC CPC Adv. Currency
CPM CPM Adv. Currency
CPVM CTR
Campaign Campaign ID
Clicks Clicks to Conversions Rate
Client CPA Client CPC
Client CPM Client CPVM
Client Cost Client Spend
Connection ID for Preview Content Preview
Content Preview Secure Conversion Rate
Conversions Cost Per Video Complete
Creative Creative ID
Date Errors
Height Html5 Preview
Impressions Insertion Order Code
Insertion Order ID Insertion Order Name
Line Item Line Item ID
Line Item Status Media Cost
Media URL Media URL Secure
Native preview link Post-Click Conv. Rate
Post-Click Cross Device Conversions Post-View Conv. Rate
Post-View Cross Device Conversions Post-click Conversions
Post-click Revenue Post-view Conversions
Post-view Revenue Preview
Preview Iframe Profit
RPM Revenue
Revenue eCPA Revenue eCPC
Revenue eCPM Skips
Spend Spend Adv. Currency
Split Split ID
Starts Video Completion Rate
Video Impressions Served Video Skip Rate
Video Start Rate Video preview link
View Measurement Rate View Rate
Width

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50% Completes 75% Completes
Advertiser ID Advertiser Name
CPA CPC
CPM CTR
Clicks Client CPA
Client CPC Client CPM
Client Cost Conversion Rate
Conversions Cost
Cost Per Video Complete Country
Country ID Currency
DMA DMA ID
Date Errors
Impressions Insertion Order Code
Insertion Order ID Insertion Order Name
Line Item Line Item ID
Line Item Status PPM
Post-Click Conv. Rate Post-View Conv. Rate
Post-click Conversions Post-view Conversions
Profit Region
Region ID Revenue
Revenue eCPA Revenue eCPC
Revenue eCPM Skips
Starts Total Cost
Video Completion Rate Video Impressions Served
Video Skip Rate Video Start Rate

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Advertiser ID Advertiser Name
Adwertiser Currency CPA
CPC CPM
CTR Clicks
Client CPA Client CPC
Client CPM Client Cost
Conversion Rate Conversions
Cost Cost Per Video Complete
Date Device Type
Errors Impr. Defaulted (Bidder)
Impr. Defaulted (Error) Impr. Kept
Impr. Resold Impr. Third Parties
Impressions Insertion Order Code
Insertion Order ID Insertion Order Name
Line Item Line Item ID
Line Item Status PPM
Post-Click Conv. Rate Post-View Conv. Rate
Post-click Conversions Post-view Conversions
Profit RPM
Reseller Revenue Revenue
Revenue eCPA Revenue eCPC
Revenue eCPM Skips
Starts Total Cost
Total Publisher RPM Video Completion Rate
Video Impressions Served Video Skip Rate
Video Start Rate

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50% Completes 75% Completes
Advertiser ID Advertiser Name
Booked Revenue Booked Revenue Advertiser Currency
CPA CPC
CPM CTR
Campaign Campaign ID
City ID City Name
Clicks Client CPA
Client CPC Client CPM
Client Cost Conversion Rate
Cost Cost Per Video Complete
Country Code Country ID
Country Name Date
Errors External Clicks
External Impressions Impressions
Insertion Order Code Insertion Order ID
Insertion Order Name Line Item
Line Item ID Line Item Status
Post-Click Conv. Rate Post-View Conv. Rate
Post-click Conversions Post-view Conversions
Postal Code Region Code
Region ID Region Name
Skips Split
Split ID Starts
Total Conversions Total Cost
Total Cost eCPA Total Cost eCPC
Total Cost eCPM Video Completion Rate
Video Impressions Served Video Skip Rate
Video Start Rate

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50% Completes 75% Completes
Ad Type Advertiser Currency
Advertiser ID Advertiser Name
CPA CPA Adv. Currency
CPC CPC Adv. Currency
CPM CPM Adv. Currency
CPVM CTR
Clicks Clicks to Conversions Rate
Client CPA Client CPC
Client CPM Client CPVM
Client Cost Client Spend
Content Preview Content Preview Secure
Conversion Rate Conversions
Cost Per Video Complete Creative
Date Errors
Height Html5 Preview
Impressions Insertion Order Code
Insertion Order ID Insertion Order Name
Line Item Line Item ID
Line Item Status Media Cost
Media URL Media URL Secure
Post-Click Conv. Rate Post-Click Cross Device Conversions
Post-View Conv. Rate Post-View Cross Device Conversions
Post-click Conversions Post-click Revenue
Post-view Conversions Post-view Revenue
Preview Iframe Profit
RPM Revenue
Revenue eCPA Revenue eCPC
Revenue eCPM Skips
Spend Spend Adv. Currency
Starts Video Completion Rate
Video Impressions Served Video Skip Rate
Video Start Rate Video preview link
View Measurement Rate View Rate
Width

100% Completes 25% Completes
50% Completes 75% Completes
Advertiser Currency Advertiser ID
Advertiser Name Booked Revenue
CPA CPC
CPM CTR
Clicks Client CPA
Client CPC Client CPM
Client Cost Conversion Rate
Cost Cost Per Video Complete
Date Device Make ID
Device Make Name Device Model ID
Device Model Name Device Type
Errors Impressions
Insertion Order Code Insertion Order ID
Insertion Order Name Line Item
Line Item ID Line Item Status
PPM Post-Click Conv. Rate
Post-View Conv. Rate Post-click Conversions
Post-view Conversions Profit
RPM Resold Revenue
Revenue Revenue eCPA
Revenue eCPC Revenue eCPM
Skips Starts
Total Conversions Total Cost
Total Publisher RPM Total Revenue
Video Completion Rate Video Impressions Served
Video Skip Rate Video Start Rate

100% Completes 25% Completes
50% Completes 75% Completes
Advertiser Currency Advertiser ID
Advertiser Name CPA
CPA Adv. Currency CPC
CPC Adv. Currency CPM
CPM Adv. Currency CPVM
CTR Clicks
Clicks to Conversions Rate Client CPA
Client CPC Client CPM
Client CPVM Client Cost
Client Spend Conversion Rate
Conversions Cost Per Video Complete
Date End Date
Errors Impr. Viewed
Impressions Insertion Order Code
Insertion Order ID Insertion Order Name
Line Item Line Item ID
Line Item Status Media Cost
PPM Post-Click Conv. Rate
Post-Click Conversions Post-Click Cross Device Conversions
Post-Click Revenue Post-View Conv. Rate
Post-View Conversions Post-View Cross Device Conversions
Post-View Revenue Profit
RPM Remaining Days
Revenue Revenue eCPA
Revenue eCPC Revenue eCPM
Skips Spend
Spend Adv. Currency Start Date
Starts Total Days
Video Completion Rate Video Impressions Served
Video Skip Rate Video Start Rate
View Measured Impressions View Measurement Rate
View Rate

Advertiser ID Advertiser Name
Auction ID Campaign
Campaign ID Conversion Date Time
Date External Data
Impression Date Time Impression Type
Insertion Order Code Insertion Order ID
Insertion Order Name Line Item
Line Item ID Line Item Status
Pixel Name Pixel Summary ID
Pixel Summary Name Revenue
Type

Advertiser ID Advertiser Name
Campaign Campaign ID
Date Insertion Order Code
Insertion Order ID Insertion Order Name
Line Item Line Item ID
Line Item Status Pixel ID
Pixel Name Revenue
Split Split ID
Total

Advertiser ID Advertiser Name
Auction ID Campaign
Campaign ID Conversion Date Time
Creative Creative ID
Date External Data
Impression Date Time Impression Type
Insertion Order Code Insertion Order ID
Insertion Order Name Line Item
Line Item ID Line Item Status
Pixel ID Pixel Name
Revenue Split
Split ID Type

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50% Completes 75% Completes
Advertiser ID Advertiser Name
Booked Revenue Booked Revenue eCPA
Booked Revenue eCPC Booked Revenue eCPM
CPA CPC
CPM CPVM
CTR Clicks
Client CPA Client CPC
Client CPM Client CPVM
Client Cost Conversion Rate
Conversions Cost
Cost Per Video Complete Currency
Date Errors
Impr. Viewed Impressions
Insertion Order Code Insertion Order ID
Insertion Order Name Line Item
Line Item ID Line Item Status
PPM Post-Click Conv. Rate
Post-View Conv. Rate Post-click Conversions
Post-view Conversions Profit
Site Skips
Starts Total Cost
Video Completion Rate Video Impressions Served
Video Skip Rate Video Start Rate
View Measured Impressions View Measurement Rate
View Rate

100% Completes 25% Completes
50% Completes 75% Completes
Advertiser ID Advertiser Name
CPA CPC
CPM CPVM
CTR Campaign
Campaign ID Clicks
Client CPA Client CPC
Client CPM Client CPVM
Client Cost Conversion Rate
Conversions Cost Per Video Complete
Date Errors
Impr. Viewed Impressions
Insertion Order Code Insertion Order ID
Insertion Order Name Line Item
Line Item ID Line Item Status
Media Cost PPM
Post Click Convs Rate Post Clicks Conversions
Post View Conversions Post View Convs Rate
Profit Skips
Split Split ID
Starts Total Cost
Video Completion Rate Video Context
Video Impressions Served Video Playback Method
Video Player Size Video Skip Rate
Video Start Rate View Measured Impressions
View Measurement Rate View Rate

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