Twitter

Twitter Ads

Twitter Ads allows you to do Social Advertising via Promoted Posts, Promoted Tweets, and Promoted Accounts — extending your social reach to the millions of Twitter users.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

  • Ad Group Breakdown
  • Ad Groups
  • Campaign Breakdown
  • Campaigns
  • Promoted Tweet Breakdown
  • Promoted Tweets

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics

  • Ad Group
  • Ad Group ID
  • App Clicks
  • Approval Status
  • Automatically Select Bid
  • Bid Amount
  • Bid Strategy
  • Bid Type
  • Bid Unit
  • Billed Engagements
  • Budget
  • CPC
  • CPM
  • Campaign
  • Card Engagements
  • Card Name
  • Card URL Landing Page
  • Categories
  • Charge By
  • Clicks
  • Client CPC
  • Client CPM
  • Client Cost per Result
  • Client Spend
  • Cost per Result
  • Created At
  • Currency
  • Custom Conversions
  • Daily Budget
  • Date
  • Downloads
  • End Date
  • Engagements
  • Follows
  • Funding Instrument Description
  • Funding Instrument ID
  • Impressions
  • Likes
  • Link Clicks
  • Mobile Achievements Unlocked
  • Mobile Add to Carts
  • Mobile Add to Wishlists
  • Mobile Checkouts Initiated
  • Mobile Content Views
  • Mobile Conversion Rates
  • Mobile Installs
  • Mobile Invites
  • Mobile Keypage Views
  • Mobile Levels Achieved
  • Mobile Logins
  • Mobile Payment Info Additions
  • Mobile Purchases
  • Mobile Re-Engages
  • Mobile Reservation
  • Mobile Sale Amount
  • Mobile Searches
  • Mobile Shares
  • Mobile Sign Ups
  • Mobile Spent Credits
  • Mobile Tutorials Completed
  • Mobile Updates
  • Objective
  • Optimization
  • Order Quantity
  • Pay By
  • Placement
  • Placement Type
  • Pre-Roll Views
  • Product Type
  • Promoted Tweet ID
  • Purchases
  • Qualified Impressions
  • Rate
  • Remaining Budget
  • Replies
  • Result Rate
  • Results
  • Retweets
  • Sale Amount
  • Sign Ups
  • Site Visits
  • Source Campaign ID
  • Spend
  • Start Date
  • Timezone
  • Total Budget
  • Total Line Items
  • Tweet
  • Tweet ID
  • Tweet Preview
  • Twitter Ad Group ID
  • Twitter Campaign ID
  • Twitter Promoted Tweet ID
  • Updated At
  • Video CTA Clicks
  • Video Content Starts
  • Video Views
  • Video Views 3s/100%
  • Video views 100%
  • Video views 25%
  • Video views 50%
  • Video views 75%

Data View Details: Ad Group Breakdown

  • Ad Group
  • App Clicks
  • Automatically Select Bid
  • Bid Amount
  • Bid Type
  • Bid Unit
  • Billed Engagements
  • CPC
  • CPM
  • Campaign
  • Card Engagements
  • Categories
  • Charge By
  • Clicks
  • Client CPC
  • Client CPM
  • Client Spend
  • Custom Conversions
  • Date
  • Downloads
  • Engagements
  • Follows
  • Impressions
  • Likes
  • Link Clicks
  • Mobile Achievements Unlocked
  • Mobile Add to Carts
  • Mobile Add to Wishlists
  • Mobile Checkouts Initiated
  • Mobile Content Views
  • Mobile Conversion Rates
  • Mobile Installs
  • Mobile Invites
  • Mobile Keypage Views
  • Mobile Levels Achieved
  • Mobile Logins
  • Mobile Payment Info Additions
  • Mobile Purchases
  • Mobile Re-Engages
  • Mobile Reservation
  • Mobile Sale Amount
  • Mobile Searches
  • Mobile Shares
  • Mobile Sign Ups
  • Mobile Spent Credits
  • Mobile Tutorials Completed
  • Mobile Updates
  • Objective
  • Optimization
  • Order Quantity
  • Placement
  • Pre-Roll Views
  • Product Type
  • Purchases
  • Qualified Impressions
  • Rate
  • Replies
  • Retweets
  • Sale Amount
  • Sign Ups
  • Site Visits
  • Spend
  • Video Content Starts
  • Video Views
  • Video views 100%
  • Video views 25%
  • Video views 50%
  • Video views 75%

Data View Details: Ad Groups

  • Ad Group
  • Ad Group ID
  • App Clicks
  • Bid Amount
  • Bid Strategy
  • Billed Engagements
  • Budget
  • CPC
  • CPM
  • Campaign
  • Card Engagements
  • Categories
  • Clicks
  • Client CPC
  • Client CPM
  • Client Spend
  • Custom Conversions
  • Date
  • Downloads
  • End Date
  • Engagements
  • Follows
  • Funding Instrument Description
  • Funding Instrument ID
  • Impressions
  • Likes
  • Link Clicks
  • Mobile Achievements Unlocked
  • Mobile Add to Carts
  • Mobile Add to Wishlists
  • Mobile Checkouts Initiated
  • Mobile Content Views
  • Mobile Conversion Rates
  • Mobile Installs
  • Mobile Invites
  • Mobile Keypage Views
  • Mobile Levels Achieved
  • Mobile Logins
  • Mobile Payment Info Additions
  • Mobile Purchases
  • Mobile Re-Engages
  • Mobile Reservation
  • Mobile Sale Amount
  • Mobile Searches
  • Mobile Shares
  • Mobile Sign Ups
  • Mobile Spent Credits
  • Mobile Tutorials Completed
  • Mobile Updates
  • Objective
  • Order Quantity
  • Pay By
  • Placement Type
  • Pre-Roll Views
  • Product Type
  • Purchases
  • Qualified Impressions
  • Rate
  • Remaining Budget
  • Replies
  • Retweets
  • Sale Amount
  • Sign Ups
  • Site Visits
  • Source Campaign ID
  • Spend
  • Start Date
  • Twitter Ad Group ID
  • Video Content Starts
  • Video Views
  • Video views 100%
  • Video views 25%
  • Video views 50%
  • Video views 75%

Data View Details: Campaign Breakdown

  • App Clicks
  • CPC
  • CPM
  • Campaign
  • Card Engagements
  • Clicks
  • Client CPC
  • Client CPM
  • Client Spend
  • Cost per Result
  • Custom Conversions
  • Date
  • Downloads
  • Engagements
  • Follows
  • Impressions
  • Link Clicks
  • Objective
  • Order Quantity
  • Placement
  • Pre-Roll Views
  • Product Type
  • Purchases
  • Rate
  • Replies
  • Result Rate
  • Results
  • Retweets
  • Sale Amount
  • Sign Ups
  • Site Visits
  • Spend

Data View Details: Campaigns

  • App Clicks
  • CPC
  • CPM
  • Campaign
  • Card Engagements
  • Clicks
  • Client CPC
  • Client CPM
  • Client Cost per Result
  • Client Spend
  • Cost per Result
  • Currency
  • Custom Conversions
  • Daily Budget
  • Date
  • Downloads
  • Engagements
  • Follows
  • Funding Instrument Description
  • Funding Instrument ID
  • Impressions
  • Link Clicks
  • Objective
  • Order Quantity
  • Pre-Roll Views
  • Product Type
  • Purchases
  • Rate
  • Remaining Budget
  • Replies
  • Result Rate
  • Results
  • Retweets
  • Sale Amount
  • Sign Ups
  • Site Visits
  • Source Campaign ID
  • Spend
  • Timezone
  • Total Budget
  • Total Line Items
  • Twitter Campaign ID

Data View Details: Promoted Tweet Breakdown

  • Ad Group
  • Ad Group ID
  • App Clicks
  • Approval Status
  • Billed Engagements
  • CPC
  • CPM
  • Campaign
  • Card Engagements
  • Clicks
  • Client CPC
  • Client CPM
  • Client Spend
  • Custom Conversions
  • Date
  • Downloads
  • Engagements
  • Follows
  • Impressions
  • Likes
  • Link Clicks
  • Mobile Achievements Unlocked
  • Mobile Add to Carts
  • Mobile Add to Wishlists
  • Mobile Checkouts Initiated
  • Mobile Content Views
  • Mobile Conversion Rates
  • Mobile Installs
  • Mobile Invites
  • Mobile Keypage Views
  • Mobile Levels Achieved
  • Mobile Logins
  • Mobile Payment Info Additions
  • Mobile Purchases
  • Mobile Re-Engages
  • Mobile Reservation
  • Mobile Sale Amount
  • Mobile Searches
  • Mobile Shares
  • Mobile Sign Ups
  • Mobile Spent Credits
  • Mobile Tutorials Completed
  • Mobile Updates
  • Objective
  • Order Quantity
  • Placement
  • Placement Type
  • Pre-Roll Views
  • Promoted Tweet ID
  • Purchases
  • Qualified Impressions
  • Rate
  • Replies
  • Retweets
  • Sale Amount
  • Sign Ups
  • Site Visits
  • Spend
  • Tweet
  • Tweet ID
  • Video Content Starts
  • Video Views
  • Video views 100%
  • Video views 25%
  • Video views 50%
  • Video views 75%

Data View Details: Promoted Tweets

  • Ad Group
  • Ad Group ID
  • App Clicks
  • Approval Status
  • Billed Engagements
  • CPC
  • CPM
  • Campaign
  • Card Engagements
  • Card Name
  • Card URL Landing Page
  • Clicks
  • Client CPC
  • Client CPM
  • Client Spend
  • Created At
  • Custom Conversions
  • Date
  • Downloads
  • Engagements
  • Follows
  • Impressions
  • Likes
  • Link Clicks
  • Mobile Achievements Unlocked
  • Mobile Add to Carts
  • Mobile Add to Wishlists
  • Mobile Checkouts Initiated
  • Mobile Content Views
  • Mobile Conversion Rates
  • Mobile Installs
  • Mobile Invites
  • Mobile Keypage Views
  • Mobile Levels Achieved
  • Mobile Logins
  • Mobile Payment Info Additions
  • Mobile Purchases
  • Mobile Re-Engages
  • Mobile Reservation
  • Mobile Sale Amount
  • Mobile Searches
  • Mobile Shares
  • Mobile Sign Ups
  • Mobile Spent Credits
  • Mobile Tutorials Completed
  • Mobile Updates
  • Objective
  • Order Quantity
  • Placement Type
  • Pre-Roll Views
  • Promoted Tweet ID
  • Purchases
  • Qualified Impressions
  • Rate
  • Replies
  • Retweets
  • Sale Amount
  • Sign Ups
  • Site Visits
  • Source Campaign ID
  • Spend
  • Tweet
  • Tweet ID
  • Tweet Preview
  • Twitter Promoted Tweet ID
  • Updated At
  • Video CTA Clicks
  • Video Content Starts
  • Video Views
  • Video Views 3s/100%
  • Video views 100%
  • Video views 25%
  • Video views 50%
  • Video views 75%

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