Twitter Ads
Twitter Ads allows you to do Social Advertising via Promoted Posts, Promoted Tweets, and Promoted Accounts — extending your social reach to the millions of Twitter users.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
All Dimensions and Metrics:
| Account ID | Account Name |
| Ad Engagements | Ad Group |
| Ad Group | Ad Group ID |
| Ad Group ID | Ad Name |
| Ad URL Landing Page | App Clicks |
| Approval Status | Approval Status |
| Automatically Select Bid | Bid Amount |
| Bid Amount | Bid Strategy |
| Bid Type | Bid Unit |
| Billed Engagements | CPC |
| CPM | Campaign |
| Campaign | Card Name |
| Categories | Categories |
| Charge By | Clicks |
| Client CPC | Client CPM |
| Client Cost per Result | Client Spend |
| Cost per Result | Created At |
| Currency | Custom Conversions |
| Daily Budget | Date |
| Downloads | End Date |
| Engagements | Entity Status |
| Follows | Funding Instrument Description |
| Funding Instrument ID | Impressions |
| Likes | Link Clicks |
| Mobile Achievements Unlocked | Mobile Add to Carts |
| Mobile Add to Wishlists | Mobile Checkouts Initiated |
| Mobile Content Views | Mobile Conversion Rates |
| Mobile Installs | Mobile Invites |
| Mobile Keypage Views | Mobile Levels Achieved |
| Mobile Logins | Mobile Payment Info Additions |
| Mobile Purchases | Mobile Re-Engages |
| Mobile Reservation | Mobile Sale Amount |
| Mobile Searches | Mobile Shares |
| Mobile Sign Ups | Mobile Spent Credits |
| Mobile Tutorials Completed | Mobile Updates |
| Objective | Objective |
| Objective | Objective |
| Optimization | Order Quantity |
| Pay By | Placement Type |
| Placement Type | Pre-Roll Views |
| Product Type | Product Type |
| Product Type | Promoted Tweet ID |
| Promoted Tweet ID | Purchases |
| Qualified Impressions | Rate |
| Remaining Budget | Replies |
| Result Rate | Results |
| Retweets | Sale Amount |
| Sign Ups | Site Visits |
| Source Campaign ID | Source Campaign ID |
| Spend | Start Date |
| Timezone | Total Budget |
| Total Line Items | Tweet |
| Tweet | Tweet ID |
| Tweet ID | Tweet Preview |
| Twitter Ad Group ID | Twitter Campaign ID |
| Twitter Promoted Tweet ID | Updated At |
| Video CTA Clicks | Video Content Starts |
| Video Views | Video Views 3s/100% |
| Video views 100% | Video views 25% |
| Video views 50% | Video views 75% |
Data View Details: Ad Group Breakdown
| Campaign | Ad Group |
| Bid Amount | Objective |
| Optimization | Charge By |
| Bid Unit | Categories |
| Product Type | Automatically Select Bid |
| Bid Type | Placement |
| Impressions | Clicks |
| Rate | Spend |
| CPM | CPC |
| Custom Conversions | Downloads |
| Purchases | Order Quantity |
| Sale Amount | Sign Ups |
| Site Visits | Follows |
| Engagements | Replies |
| Retweets | Link Clicks |
| Ad Engagements | Likes |
| Qualified Impressions | Mobile Installs |
| Mobile Logins | Mobile Re-Engages |
| Mobile Sign Ups | Mobile Purchases |
| Mobile Achievements Unlocked | Mobile Add to Carts |
| Mobile Payment Info Additions | Mobile Add to Wishlists |
| Mobile Checkouts Initiated | Mobile Content Views |
| Mobile Invites | Mobile Levels Achieved |
| Mobile Conversion Rates | Mobile Reservation |
| Mobile Searches | Mobile Shares |
| Mobile Spent Credits | Mobile Tutorials Completed |
| Mobile Keypage Views | Mobile Updates |
| Mobile Sale Amount | Video Content Starts |
| Pre-Roll Views | Video views 25% |
| Video views 50% | Video views 75% |
| Video views 100% | Video Views |
| Billed Engagements | App Clicks |
| Account ID | Account Name |
| Client Spend | Client CPC |
| Client CPM | Date |
Data View Details: Ad Groups
| Source Campaign ID | Campaign |
| Start Date | End Date |
| Funding Instrument ID | Funding Instrument Description |
| Ad Group ID | Twitter Ad Group ID |
| Ad Group | Bid Amount |
| Placement Type | Objective |
| Pay By | Categories |
| Budget | Product Type |
| Bid Strategy | Impressions |
| Clicks | Rate |
| Spend | CPM |
| CPC | Remaining Budget |
| Custom Conversions | Downloads |
| Purchases | Order Quantity |
| Sale Amount | Sign Ups |
| Site Visits | Follows |
| Engagements | Replies |
| Retweets | Link Clicks |
| Ad Engagements | Likes |
| Qualified Impressions | Mobile Installs |
| Mobile Logins | Mobile Re-Engages |
| Mobile Sign Ups | Mobile Purchases |
| Mobile Achievements Unlocked | Mobile Add to Carts |
| Mobile Payment Info Additions | Mobile Add to Wishlists |
| Mobile Checkouts Initiated | Mobile Content Views |
| Mobile Invites | Mobile Levels Achieved |
| Mobile Conversion Rates | Mobile Reservation |
| Mobile Searches | Mobile Shares |
| Mobile Spent Credits | Mobile Tutorials Completed |
| Mobile Keypage Views | Mobile Updates |
| Mobile Sale Amount | Video Content Starts |
| Pre-Roll Views | Video views 25% |
| Video views 50% | Video views 75% |
| Video views 100% | Video Views |
| Billed Engagements | App Clicks |
| Account ID | Account Name |
| Client Spend | Client CPC |
| Client CPM | Date |
Data View Details: Campaign Breakdown
| Campaign | Objective |
| Product Type | Placement |
| Results | Cost per Result |
| Result Rate | Impressions |
| Clicks | Rate |
| Spend | CPM |
| CPC | Custom Conversions |
| Downloads | Purchases |
| Order Quantity | Sale Amount |
| Sign Ups | Site Visits |
| Follows | Engagements |
| Replies | Retweets |
| Ad Engagements | App Clicks |
| Link Clicks | Pre-Roll Views |
| Account ID | Account Name |
| Client Spend | Client CPC |
| Client CPM | Date |
Data View Details: Campaigns
| Source Campaign ID | Twitter Campaign ID |
| Campaign | Objective |
| Product Type | Currency |
| Timezone | Funding Instrument ID |
| Funding Instrument Description | Total Budget |
| Daily Budget | Remaining Budget |
| Results | Cost per Result |
| Result Rate | Impressions |
| Clicks | Rate |
| Spend | CPM |
| CPC | Custom Conversions |
| Downloads | Purchases |
| Order Quantity | Sale Amount |
| Sign Ups | Site Visits |
| Follows | Engagements |
| Replies | Retweets |
| Ad Engagements | App Clicks |
| Link Clicks | Pre-Roll Views |
| Total Line Items | Account ID |
| Account Name | Client Spend |
| Client CPC | Client CPM |
| Client Cost per Result | Date |
Data View Details: Promoted Tweet Breakdown
| Campaign | Ad Group |
| Ad Group ID | Objective |
| Placement Type | Promoted Tweet ID |
| Tweet ID | Tweet |
| Approval Status | Placement |
| Impressions | Clicks |
| Rate | Spend |
| CPM | CPC |
| Custom Conversions | Downloads |
| Purchases | Order Quantity |
| Sale Amount | Sign Ups |
| Site Visits | Follows |
| Engagements | Replies |
| Retweets | Link Clicks |
| Ad Engagements | Likes |
| Qualified Impressions | Mobile Installs |
| Mobile Logins | Mobile Re-Engages |
| Mobile Sign Ups | Mobile Purchases |
| Mobile Achievements Unlocked | Mobile Add to Carts |
| Mobile Payment Info Additions | Mobile Add to Wishlists |
| Mobile Checkouts Initiated | Mobile Content Views |
| Mobile Invites | Mobile Levels Achieved |
| Mobile Conversion Rates | Mobile Reservation |
| Mobile Searches | Mobile Shares |
| Mobile Spent Credits | Mobile Tutorials Completed |
| Mobile Keypage Views | Mobile Updates |
| Mobile Sale Amount | Video Content Starts |
| Pre-Roll Views | Video views 25% |
| Video views 50% | Video views 75% |
| Video views 100% | Video Views |
| Billed Engagements | App Clicks |
| Account ID | Account Name |
| Client Spend | Client CPC |
| Client CPM | Date |
Data View Details: Promoted Tweets
| Source Campaign ID | Campaign |
| Ad Group | Ad Group ID |
| Objective | Placement Type |
| Promoted Tweet ID | Twitter Promoted Tweet ID |
| Tweet ID | Tweet |
| Card Name | Ad Name |
| Ad URL Landing Page | Created At |
| Updated At | Approval Status |
| Entity Status | Tweet Preview |
| Impressions | Clicks |
| Rate | Spend |
| CPM | CPC |
| Custom Conversions | Downloads |
| Purchases | Order Quantity |
| Sale Amount | Sign Ups |
| Site Visits | Follows |
| Engagements | Replies |
| Retweets | Link Clicks |
| Ad Engagements | Likes |
| Qualified Impressions | Mobile Installs |
| Mobile Logins | Mobile Re-Engages |
| Mobile Sign Ups | Mobile Purchases |
| Mobile Achievements Unlocked | Mobile Add to Carts |
| Mobile Payment Info Additions | Mobile Add to Wishlists |
| Mobile Checkouts Initiated | Mobile Content Views |
| Mobile Invites | Mobile Levels Achieved |
| Mobile Conversion Rates | Mobile Reservation |
| Mobile Searches | Mobile Shares |
| Mobile Spent Credits | Mobile Tutorials Completed |
| Mobile Keypage Views | Mobile Updates |
| Mobile Sale Amount | Video Content Starts |
| Pre-Roll Views | Video views 25% |
| Video views 50% | Video views 75% |
| Video views 100% | Video CTA Clicks |
| Video Views 3s/100% | Video Views |
| Billed Engagements | App Clicks |
| Account ID | Account Name |
| Client Spend | Client CPC |
| Client CPM | Date |
All Dimensions and Metrics:
| 3s/100% Video Views | 6s Video Views |
| Account Approval Status | Account Business ID |
| Account Business Name | Account Created Date |
| Account Deleted? | Account ID |
| Account Last Updated Date | Account Salt |
| Account Timezone | Age |
| App Click Rate | App Clicks |
| App Install Rate | App Store Category |
| Audiences | Billed Engagements |
| CPA | CPAC ( Cost Per App Click) |
| CPC | CPE (Cost Per Engagement) |
| CPF (Cost Per Follow) | CPI (Cost Per Install) |
| CPM | CTR |
| Campaign Created Date | Campaign Currency |
| Campaign Daily Budget | Campaign Deleted? |
| Campaign Duration (days) | Campaign End Time |
| Campaign Frequency Cap | Campaign Funding Instrument ID |
| Campaign ID | Campaign Reason Not Servable |
| Campaign Servable? | Campaign Standard Delivery |
| Campaign Start Time | Campaign Status |
| Campaign Total Budget | Campaign Updated Date |
| Clicks | Conversion Site Visits |
| Conversion Tag | Conversions |
| Conversions Rate | Cost Per 1000 Qualified Impressions |
| Cost Per Lead | Cost Per Video View |
| Custom Conversions | Date |
| Downloads | Engagement Rate |
| Engagements | Events |
| Follow Rate | Follows |
| Funding Instrument Able To Fund | Funding Instrument Created Date |
| Funding Instrument Credit Limit | Funding Instrument Credit Remaining |
| Funding Instrument Currency | Funding Instrument Deleted? |
| Funding Instrument Description | Funding Instrument End Date |
| Funding Instrument Funded Amount | Funding Instrument Header |
| Funding Instrument Reason Not Able to Fund | Funding Instrument Start Date |
| Funding Instrument Status | Funding Instrument Type |
| Funding Instrument Updated Date | Funding Intrument ID |
| Gender | Impressions |
| Interests | Keywords |
| Languages | Lead Rate |
| Leads | Likes |
| Line Item Advertiser Domain | Line Item Advertiser User ID |
| Line Item Bid Amount | Line Item Bid Strategy |
| Line Item Bid Unit | Line Item Category |
| Line Item Charge By | Line Item Created Date |
| Line Item Creative Source | Line Item Currency |
| Line Item Deleted | Line Item End Time |
| Line Item ID | Line Item Objective |
| Line Item Optimization | Line Item Placement |
| Line Item Primary Web Event Tag | Line Item Product Type |
| Line Item Start Time | Line Item Status |
| Line Item Target CPA Local | Line Item Total Budget Amount |
| Line Item Updated Date | Locations |
| Media Engagements | Media View Rate |
| Media Views | Mobile Conversion Achievements Unlocked |
| Mobile Conversion Add to Cart | Mobile Conversion Add to Wishlist |
| Mobile Conversion Added Payment Infos | Mobile Conversion Checkout Initiated |
| Mobile Conversion Content Views | Mobile Conversion Installs |
| Mobile Conversion Invites | Mobile Conversion Key Page Views |
| Mobile Conversion Level Achieved | Mobile Conversion Logins |
| Mobile Conversion Rate | Mobile Conversion Re-Engages |
| Mobile Conversion Reservations | Mobile Conversion Searches |
| Mobile Conversion Shares | Mobile Conversion Spent Credit |
| Mobile Conversion Tutorial Completes | Mobile Conversion Updates |
| Platforms | Promoted Tweet Approval Status |
| Promoted Tweet Created Date | Promoted Tweet Deleted |
| Promoted Tweet ID | Promoted Tweet Status |
| Promoted Tweet Tweet ID | Promoted Tweet Updated Date |
| Purchase | Qualified Impression Rate |
| Qualified Impressions | ReTweets |
| Replies | Sign-ups |
| Similar To Followers | Spend |
| Spend (Micro) | TV Shows |
| Timezone switch at | Total Conversions |
| Total Video Views | Video CTA clicks |
| Video Starts | Video View Rate |
| Video Views (100% complete) | Video Views (25% complete) |
| Video Views (50% complete) | Video Views (75% complete) |
Data View Details: Account
| Impressions | Engagements |
| ReTweets | Replies |
| Likes | Follows |
| Engagement Rate | Date |
| Age | App Store Category |
| Audiences | Events |
| Gender | Interests |
| Locations | Platforms |
| Account Business Name | Account Timezone |
| Timezone switch at | Account ID |
| Account Created Date | Account Salt |
| Account Last Updated Date | Account Business ID |
| Account Approval Status | Account Deleted? |
Data View Details: Campaigns
| Impressions | Engagements |
| ReTweets | Replies |
| Likes | Follows |
| Leads | Clicks |
| App Clicks | Qualified Impressions |
| Billed Engagements | Spend (Micro) |
| Spend | Total Video Views |
| Video Views (25% complete) | Video Views (50% complete) |
| Video Views (75% complete) | Video Views (100% complete) |
| Video CTA clicks | Video Starts |
| 3s/100% Video Views | 6s Video Views |
| Media Views | Media Engagements |
| Purchase | Sign-ups |
| Conversion Site Visits | Downloads |
| Custom Conversions | Mobile Conversion Spent Credit |
| Mobile Conversion Installs | Mobile Conversion Content Views |
| Mobile Conversion Add to Wishlist | Mobile Conversion Checkout Initiated |
| Mobile Conversion Reservations | Mobile Conversion Tutorial Completes |
| Mobile Conversion Achievements Unlocked | Mobile Conversion Searches |
| Mobile Conversion Add to Cart | Mobile Conversion Added Payment Infos |
| Mobile Conversion Re-Engages | Mobile Conversion Shares |
| Mobile Conversion Rate | Mobile Conversion Logins |
| Mobile Conversion Updates | Mobile Conversion Level Achieved |
| Mobile Conversion Invites | Mobile Conversion Key Page Views |
| CTR | CPC |
| CPM | CPA |
| CPE (Cost Per Engagement) | CPAC ( Cost Per App Click) |
| CPI (Cost Per Install) | App Click Rate |
| App Install Rate | Media View Rate |
| Video View Rate | Cost Per Video View |
| Engagement Rate | Total Conversions |
| Conversions Rate | CPF (Cost Per Follow) |
| Follow Rate | Qualified Impression Rate |
| Cost Per 1000 Qualified Impressions | Lead Rate |
| Cost Per Lead | Date |
| Age | App Store Category |
| Audiences | Conversions |
| Conversion Tag | Events |
| Gender | Interests |
| Keywords | Languages |
| Locations | Platforms |
| Similar To Followers | TV Shows |
| Campaign Servable? | Campaign Start Time |
| Campaign Reason Not Servable | Campaign Daily Budget |
| Campaign End Time | Campaign Funding Instrument ID |
| Campaign Duration (days) | Campaign Standard Delivery |
| Campaign Total Budget | Campaign ID |
| Campaign Status | Campaign Frequency Cap |
| Campaign Currency | Campaign Created Date |
| Campaign Updated Date | Campaign Deleted? |
Data View Details: Funding Instruments
| Impressions | Engagements |
| ReTweets | Replies |
| Likes | Follows |
| Billed Engagements | Spend (Micro) |
| Spend | CPM |
| CPE (Cost Per Engagement) | Engagement Rate |
| CPF (Cost Per Follow) | Date |
| Age | App Store Category |
| Audiences | Events |
| Gender | Interests |
| Locations | Platforms |
| Funding Instrument Start Date | Funding Instrument Description |
| Funding Instrument Credit Limit | Funding Instrument End Date |
| Funding Instrument Status | Funding Instrument Reason Not Able to Fund |
| Funding Instrument Header | Funding Instrument Currency |
| Funding Instrument Funded Amount | Funding Instrument Created Date |
| Funding Instrument Type | Funding Instrument Able To Fund |
| Funding Instrument Updated Date | Funding Instrument Credit Remaining |
| Funding Instrument Deleted? | Funding Intrument ID |
Data View Details: Line Items
| Impressions | Engagements |
| ReTweets | Replies |
| Likes | Follows |
| Leads | Clicks |
| App Clicks | Qualified Impressions |
| Billed Engagements | Spend (Micro) |
| Spend | Total Video Views |
| Video Views (25% complete) | Video Views (50% complete) |
| Video Views (75% complete) | Video Views (100% complete) |
| Video CTA clicks | Video Starts |
| 3s/100% Video Views | 6s Video Views |
| Media Views | Media Engagements |
| Purchase | Sign-ups |
| Conversion Site Visits | Downloads |
| Custom Conversions | Mobile Conversion Spent Credit |
| Mobile Conversion Installs | Mobile Conversion Content Views |
| Mobile Conversion Add to Wishlist | Mobile Conversion Checkout Initiated |
| Mobile Conversion Reservations | Mobile Conversion Tutorial Completes |
| Mobile Conversion Achievements Unlocked | Mobile Conversion Searches |
| Mobile Conversion Add to Cart | Mobile Conversion Added Payment Infos |
| Mobile Conversion Re-Engages | Mobile Conversion Shares |
| Mobile Conversion Rate | Mobile Conversion Logins |
| Mobile Conversion Updates | Mobile Conversion Level Achieved |
| Mobile Conversion Invites | Mobile Conversion Key Page Views |
| CTR | CPC |
| CPM | CPA |
| CPE (Cost Per Engagement) | CPAC ( Cost Per App Click) |
| CPI (Cost Per Install) | App Click Rate |
| App Install Rate | Media View Rate |
| Video View Rate | Cost Per Video View |
| Engagement Rate | Total Conversions |
| Conversions Rate | CPF (Cost Per Follow) |
| Follow Rate | Qualified Impression Rate |
| Cost Per 1000 Qualified Impressions | Lead Rate |
| Cost Per Lead | Date |
| Age | App Store Category |
| Audiences | Conversions |
| Conversion Tag | Events |
| Gender | Interests |
| Keywords | Languages |
| Locations | Platforms |
| Similar To Followers | TV Shows |
| Campaign ID | Line Item Bid Strategy |
| Line Item Advertiser User ID | Line Item Placement |
| Line Item Start Time | Line Item Bid Amount |
| Line Item Advertiser Domain | Line Item Target CPA Local |
| Line Item Primary Web Event Tag | Line Item Charge By |
| Line Item Product Type | Line Item End Time |
| Line Item Bid Unit | Line Item Total Budget Amount |
| Line Item Objective | Line Item Status |
| Line Item Optimization | Line Item Category |
| Line Item Currency | Line Item Created Date |
| Line Item Updated Date | Line Item Creative Source |
| Line Item Deleted | Line Item ID |
Data View Details: Promoted Tweets
| Impressions | Engagements |
| ReTweets | Replies |
| Likes | Follows |
| Leads | Clicks |
| App Clicks | Qualified Impressions |
| Billed Engagements | Spend (Micro) |
| Spend | Total Video Views |
| Video Views (25% complete) | Video Views (50% complete) |
| Video Views (75% complete) | Video Views (100% complete) |
| Video CTA clicks | Video Starts |
| 3s/100% Video Views | 6s Video Views |
| Media Views | Media Engagements |
| Purchase | Sign-ups |
| Conversion Site Visits | Downloads |
| Custom Conversions | Mobile Conversion Spent Credit |
| Mobile Conversion Installs | Mobile Conversion Content Views |
| Mobile Conversion Add to Wishlist | Mobile Conversion Checkout Initiated |
| Mobile Conversion Reservations | Mobile Conversion Tutorial Completes |
| Mobile Conversion Achievements Unlocked | Mobile Conversion Searches |
| Mobile Conversion Add to Cart | Mobile Conversion Added Payment Infos |
| Mobile Conversion Re-Engages | Mobile Conversion Shares |
| Mobile Conversion Rate | Mobile Conversion Logins |
| Mobile Conversion Updates | Mobile Conversion Level Achieved |
| Mobile Conversion Invites | Mobile Conversion Key Page Views |
| CTR | CPC |
| CPM | CPA |
| CPE (Cost Per Engagement) | CPAC ( Cost Per App Click) |
| CPI (Cost Per Install) | App Click Rate |
| App Install Rate | Media View Rate |
| Video View Rate | Cost Per Video View |
| Engagement Rate | Total Conversions |
| Conversions Rate | CPF (Cost Per Follow) |
| Follow Rate | Qualified Impression Rate |
| Cost Per 1000 Qualified Impressions | Lead Rate |
| Cost Per Lead | Date |
| Age | App Store Category |
| Audiences | Conversions |
| Conversion Tag | Events |
| Gender | Interests |
| Keywords | Languages |
| Locations | Platforms |
| Similar To Followers | TV Shows |
| Line Item ID | Promoted Tweet ID |
| Promoted Tweet Status | Promoted Tweet Created Date |
| Promoted Tweet Updated Date | Promoted Tweet Approval Status |
| Promoted Tweet Tweet ID | Promoted Tweet Deleted |
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