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High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

  • Campaigns
  • Flight Performance

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics

  • Account Executive
  • Advertiser Ad Separation Override
  • Advertiser Agency External ID
  • Advertiser Agency Name
  • Advertiser Created By
  • Advertiser Creation Datetime
  • Advertiser Currency Code
  • Advertiser Domains
  • Advertiser External ID
  • Advertiser External Operative ID
  • Advertiser IAB Category Codes
  • Advertiser IAB Category Name
  • Advertiser IAB Category Names
  • Advertiser ID
  • Advertiser Last Updated Datetime
  • Advertiser Name
  • Advertiser Status
  • Advertiser Version
  • Campaign Created By
  • Campaign Creation Datetime
  • Campaign Days Remaining
  • Campaign End Date
  • Campaign External ID
  • Campaign External Operative ID
  • Campaign Has Flights With Creative
  • Campaign ID
  • Campaign Last Updated Datetime
  • Campaign Name
  • Campaign Notes
  • Campaign Pricing Model
  • Campaign Start Date
  • Campaign Status
  • Campaign Total Days
  • Campaign Version
  • Creative Created By
  • Creative Creation Date Time
  • Creative Duration (seconds)
  • Creative External Frequency ID
  • Creative External ID
  • Creative ID
  • Creative Last Updated Datetime
  • Creative Managed Externally
  • Creative Status
  • Creative URL
  • Creative Version
  • Date
  • Deal ID
  • Flight Created By
  • Flight Creation Datetime
  • Flight Days Remaining
  • Flight Delivery Methods
  • Flight Delivery Status
  • Flight End Date
  • Flight External ID
  • Flight External Operative ID
  • Flight Goal
  • Flight Gross Rate
  • Flight Has Creative
  • Flight ID
  • Flight Last Updated Datetime
  • Flight Name
  • Flight Net Rate
  • Flight Pacing
  • Flight Positions
  • Flight Pricing Model
  • Flight Priority
  • Flight Start Date
  • Flight Status
  • Flight Total Days
  • Flight Type
  • Flight Version
  • Impression Goal
  • Impressions
  • Impressions Delivered to Goal
  • OTI
  • Organization APS Enabled
  • Organization CPS Enabled
  • Organization Created By
  • Organization Creation Datetime
  • Organization Creative External Management Enabled
  • Organization Default Flight Delivery Pacing
  • Organization Default RON Targeting
  • Organization Delivery Status
  • Organization ID
  • Organization Last Updated Datetime
  • Organization Name
  • Organization OMS Enabled
  • Organization Programmatic Guarantee Enabled
  • Organization Trend Based Pacing Enabled
  • Organization Version
  • Publisher ID
  • Publisher Name
  • Spot Goal
  • Spots
  • Spots Delivered to Goal
  • Team ID
  • Trafficked By

Data View Details: Campaigns

  • Account Executive
  • Advertiser Ad Separation Override
  • Advertiser Agency External ID
  • Advertiser Agency Name
  • Advertiser Created By
  • Advertiser Creation Datetime
  • Advertiser Currency Code
  • Advertiser Domains
  • Advertiser External ID
  • Advertiser External Operative ID
  • Advertiser IAB Category Codes
  • Advertiser IAB Category Name
  • Advertiser ID
  • Advertiser Last Updated Datetime
  • Advertiser Name
  • Advertiser Status
  • Advertiser Version
  • Campaign Created By
  • Campaign Creation Datetime
  • Campaign Days Remaining
  • Campaign End Date
  • Campaign External ID
  • Campaign External Operative ID
  • Campaign Has Flights With Creative
  • Campaign ID
  • Campaign Last Updated Datetime
  • Campaign Name
  • Campaign Notes
  • Campaign Pricing Model
  • Campaign Start Date
  • Campaign Status
  • Campaign Total Days
  • Campaign Version
  • Date
  • Impression Goal
  • Impressions
  • Impressions Delivered to Goal
  • Organization APS Enabled
  • Organization CPS Enabled
  • Organization Created By
  • Organization Creation Datetime
  • Organization Creative External Management Enabled
  • Organization Default Flight Delivery Pacing
  • Organization Default RON Targeting
  • Organization Delivery Status
  • Organization ID
  • Organization Last Updated Datetime
  • Organization Name
  • Organization OMS Enabled
  • Organization Programmatic Guarantee Enabled
  • Organization Trend Based Pacing Enabled
  • Organization Version
  • Publisher ID
  • Publisher Name
  • Spot Goal
  • Spots
  • Spots Delivered to Goal
  • Team ID
  • Trafficked By

Data View Details: Flight Performance

  • Account Executive
  • Advertiser Ad Separation Override
  • Advertiser Agency External ID
  • Advertiser Agency Name
  • Advertiser Created By
  • Advertiser Creation Datetime
  • Advertiser Currency Code
  • Advertiser Domains
  • Advertiser External ID
  • Advertiser External Operative ID
  • Advertiser IAB Category Codes
  • Advertiser IAB Category Names
  • Advertiser ID
  • Advertiser Last Updated Datetime
  • Advertiser Name
  • Advertiser Status
  • Advertiser Version
  • Campaign Created By
  • Campaign Creation Datetime
  • Campaign End Date
  • Campaign External ID
  • Campaign External Operative ID
  • Campaign Has Flights With Creative
  • Campaign ID
  • Campaign Last Updated Datetime
  • Campaign Name
  • Campaign Notes
  • Campaign Pricing Model
  • Campaign Start Date
  • Campaign Status
  • Campaign Version
  • Creative Created By
  • Creative Creation Date Time
  • Creative Duration (seconds)
  • Creative External Frequency ID
  • Creative External ID
  • Creative ID
  • Creative Last Updated Datetime
  • Creative Managed Externally
  • Creative Status
  • Creative URL
  • Creative Version
  • Date
  • Deal ID
  • Flight Created By
  • Flight Creation Datetime
  • Flight Days Remaining
  • Flight Delivery Methods
  • Flight Delivery Status
  • Flight End Date
  • Flight External ID
  • Flight External Operative ID
  • Flight Goal
  • Flight Gross Rate
  • Flight Has Creative
  • Flight ID
  • Flight Last Updated Datetime
  • Flight Name
  • Flight Net Rate
  • Flight Pacing
  • Flight Positions
  • Flight Pricing Model
  • Flight Priority
  • Flight Start Date
  • Flight Status
  • Flight Total Days
  • Flight Type
  • Flight Version
  • Impressions
  • OTI
  • Organization APS Enabled
  • Organization CPS Enabled
  • Organization Created By
  • Organization Creation Datetime
  • Organization Creative External Management Enabled
  • Organization Default Flight Delivery Pacing
  • Organization Default RON Targeting
  • Organization Delivery Status
  • Organization ID
  • Organization Last Updated Datetime
  • Organization Name
  • Organization OMS Enabled
  • Organization Programmatic Guarantee Enabled
  • Organization Trend Based Pacing Enabled
  • Organization Version
  • Publisher ID
  • Publisher Name
  • Spots
  • Team ID
  • Trafficked By

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