Triton Audio

Triton Digital connects audio markets to advertising by providing the technical backbone for the audio marketplace.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

Stored

All Dimensions and Metrics:

Ad Description	Ad ID
Ad ID	Ad Name
Advertiser Name	Advertiser Name
Affidavit Type	Asset URL
Bit Rate	CODEC
CTR	Campaign ID
Campaign ID	Campaign Name
Campaign Name	Campaign Variant
Channel Count	Clicks
Creative Description	Creative Frequency Cap (mins)
Creative ID	Creative Information
Creative Label	Creative Name
Creative Status	Currency
Date	Date Played
Day	Daypart ID
Daypart ID	Duration
End Hour	FileSize
Flight End Date	Flight Goal
Flight ID	Flight ID
Flight ID	Flight Name
Flight Name	Flight Start Date
Flight Value	Format
FrameRate	Frequency Cap (mins)
Height (pixels)	ISCI Code
Impressions	Impressions Delivered
Impressions Delivered	Language
Number of spot plays	Opportunities Delivered
Ratio	Reference Daypart
Reference Daypart	Sample Rate
Spots	Spots Delivered
Start Hour	Station ID
Station Name	Stations Targeted
Status	Status
Template	Tracking URLs
Traffic Method	Traffic Type
Url type	Width (pixels)

Data View Details: Ads

Advertiser Name	Campaign Name
Flight Name	Reference Daypart
Ad ID	Traffic Goal
Ad Description	Ad Frequency Cap (mins)
Status	Impressions Delivered Count
Spots Delivered	Opportunities Delivered
Url type	Tracking URLs
Creative ID	Creative Name
Language	Template
Asset URL	Creative Description
Creative Label	Creative Frequency Cap (mins)
ISCI Code	Creative Status
Bit Rate	CODEC
Channel Count	Duration
FileSize	Format
FrameRate	Height (pixels)
Width (pixels)	Impressions Delivered
Number of spot plays	Ratio
Sample Rate	Date

Data View Details: Affidavits

Advertiser Name	Campaign Name
Campaign ID	Station ID
Station Name	Campaign Variant
Flight ID	Flight Name
Ad ID	Ad Name
Creative ID	Creative Name
Creative Information	Affidavit Type
Daypart ID	Date Played
Traffic Type	Impressions
Clicks	Spots
CTR	Date

Data View Details: Campaigns

Campaign ID	Advertiser Name
Campaign Name	Start Date
End Date	Status
Currency	Frequency Cap (mins)
Impressions Delivered	Spots Delivered
Opportunities Delivered	Date

Data View Details: Dayparts

Advertiser Name	Campaign Name
Flight Name	Daypart ID
Flight ID	Reference Daypart
Traffic Goal	Status
Day	Start Hour
End Hour	Impressions Delivered
Spots Delivered	Opportunities Delivered
Date

Data View Details: Flights

Advertiser Name	Flight ID
Campaign Name	Flight Name
Flight Start Date	Flight End Date
Traffic Method	Flight Value
Flight Goal	Stations Targeted
Status	Impressions Delivered
Spots Delivered	Opportunities Delivered
Date