Triton Audio
Triton Digital connects audio markets to advertising by providing the technical backbone for the audio marketplace.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
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Stored
All Dimensions and Metrics:
Ad Description | Ad ID |
Ad ID | Ad Name |
Advertiser Name | Advertiser Name |
Affidavit Type | Asset URL |
Bit Rate | CODEC |
CTR | Campaign ID |
Campaign ID | Campaign Name |
Campaign Name | Campaign Variant |
Channel Count | Clicks |
Creative Description | Creative Frequency Cap (mins) |
Creative ID | Creative Information |
Creative Label | Creative Name |
Creative Status | Currency |
Date | Date Played |
Day | Daypart ID |
Daypart ID | Duration |
End Hour | FileSize |
Flight End Date | Flight Goal |
Flight ID | Flight ID |
Flight ID | Flight Name |
Flight Name | Flight Start Date |
Flight Value | Format |
FrameRate | Frequency Cap (mins) |
Height (pixels) | ISCI Code |
Impressions | Impressions Delivered |
Impressions Delivered | Language |
Number of spot plays | Opportunities Delivered |
Ratio | Reference Daypart |
Reference Daypart | Sample Rate |
Spots | Spots Delivered |
Start Hour | Station ID |
Station Name | Stations Targeted |
Status | Status |
Template | Tracking URLs |
Traffic Method | Traffic Type |
Url type | Width (pixels) |
Data View Details: Ads
Advertiser Name | Campaign Name |
Flight Name | Reference Daypart |
Ad ID | Traffic Goal |
Ad Description | Ad Frequency Cap (mins) |
Status | Impressions Delivered Count |
Spots Delivered | Opportunities Delivered |
Url type | Tracking URLs |
Creative ID | Creative Name |
Language | Template |
Asset URL | Creative Description |
Creative Label | Creative Frequency Cap (mins) |
ISCI Code | Creative Status |
Bit Rate | CODEC |
Channel Count | Duration |
FileSize | Format |
FrameRate | Height (pixels) |
Width (pixels) | Impressions Delivered |
Number of spot plays | Ratio |
Sample Rate | Date |
Data View Details: Affidavits
Advertiser Name | Campaign Name |
Campaign ID | Station ID |
Station Name | Campaign Variant |
Flight ID | Flight Name |
Ad ID | Ad Name |
Creative ID | Creative Name |
Creative Information | Affidavit Type |
Daypart ID | Date Played |
Traffic Type | Impressions |
Clicks | Spots |
CTR | Date |
Data View Details: Campaigns
Campaign ID | Advertiser Name |
Campaign Name | Start Date |
End Date | Status |
Currency | Frequency Cap (mins) |
Impressions Delivered | Spots Delivered |
Opportunities Delivered | Date |
Data View Details: Dayparts
Advertiser Name | Campaign Name |
Flight Name | Daypart ID |
Flight ID | Reference Daypart |
Traffic Goal | Status |
Day | Start Hour |
End Hour | Impressions Delivered |
Spots Delivered | Opportunities Delivered |
Date |
Data View Details: Flights
Advertiser Name | Flight ID |
Campaign Name | Flight Name |
Flight Start Date | Flight End Date |
Traffic Method | Flight Value |
Flight Goal | Stations Targeted |
Status | Impressions Delivered |
Spots Delivered | Opportunities Delivered |
Date |
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