The Trade Desk
The Trade Desk is a buy-side platform providing access to all RTB inventory for display, television, video, social, mobile, and more.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
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Stored
All Dimensions and Metrics:
Ad Format | Ad Group |
Ad Group ID | Advertiser Cost |
Advertiser ID | Advertiser Name |
Advertiser eCPC | Advertiser eCPM |
App | Attribution Model |
CPA Post-click | CPA Post-impression |
CTR | Campaign |
Campaign End Date | Campaign End Date |
Campaign ID | Campaign Start Date |
Campaign Start Date | Category |
Clicks | Client Advertiser Cost |
Client Advertiser eCPC | Client Advertiser eCPM |
Conversion ID | Conversion Time |
Country | Creative ID |
Currency | Date |
Device Type | Display Clicks |
Fold | Impressions Bid On |
Impressions Bid On | Impressions Won |
Impressions Won | Landing Page URl(s) |
Metropolitan Area | Monetary Value |
Non-display Clicks | OS |
OS Family | Order ID |
Partner Cost | Partner eCPC |
Partner eCPM | Post-click conversions #1 |
Post-click conversions #1 revenue | Post-click conversions #2 |
Post-click conversions #2 revenue | Post-click conversions #3 |
Post-click conversions #3 revenue | Post-click conversions #4 |
Post-click conversions #4 revenue | Post-click conversions #5 |
Post-click conversions #5 revenue | Post-click conversions #6 |
Post-click conversions #6 revenue | Post-impression conversions #1 |
Post-impression conversions #1 revenue | Post-impression conversions #2 |
Post-impression conversions #2 revenue | Post-impression conversions #3 |
Post-impression conversions #3 revenue | Post-impression conversions #4 |
Post-impression conversions #4 revenue | Post-impression conversions #5 |
Post-impression conversions #5 revenue | Post-impression conversions #6 |
Post-impression conversions #6 revenue | Preview |
Preview Iframe | Preview Url |
Region | Sampled Tracked Impressions |
Sampled Viewed Impressions | Site |
Supply Vendor | TD 1 |
TD 10 | TD 2 |
TD 3 | TD 4 |
TD 5 | TD 6 |
TD 7 | TD 8 |
TD 9 | Third Party Brand Name |
Time Zone | Total Pixels |
Total Pixels #1 | Total Pixels #2 |
Total Pixels #3 | Total Pixels #4 |
Total Pixels #5 | Total Pixels #6 |
Total Post-click conversions | Total Post-click conversions revenue |
Total Post-impression conversions | Total Post-impression conversions revenue |
Video 25% Completions | Video 50% Completions |
Video 75% Completions | Video Accept Invitations |
Video Closes | Video Collapses |
Video Completion Rate | Video Completions |
Video Creative Views | Video Engaged Views |
Video Errors | Video Expands |
Video Fullscreens | Video Mutes |
Video Pauses | Video Resumes |
Video Rewinds | Video Skips |
Video Starts | Video Unmutes |
Viewability % | Win/Bid Ratio |
Data View Details: Ad Group Conversions
Conversion Time | Conversion ID |
Order ID | Tracking Tag Name |
Attribution Model | Monetary Value |
Advertiser ID | Advertiser Name |
Last Impression Campaign Name | Last Impression Campaign ID |
Last Impression Ad Group Name | Last Impression Ad Group ID |
Campaign Start Date | Campaign End Date |
TD 1 | TD 2 |
TD 3 | TD 4 |
TD 5 | TD 6 |
TD 7 | TD 8 |
TD 9 | TD 10 |
Impressions | Display Clicks |
Non-display Clicks | Date |
Data View Details: Ad Groups
Ad Group ID | Ad Group |
Advertiser ID | Advertiser Name |
Campaign | Campaign ID |
Campaign Start Date | Campaign End Date |
Impressions Bid On | Impressions Won |
CTR | Win/Bid Ratio |
Clicks | Partner Cost |
Advertiser Cost | Partner eCPC |
Partner eCPM | Advertiser eCPC |
Advertiser eCPM | Post-click conversions #1 |
Post-click conversions #1 revenue | Post-impression conversions #1 |
Post-impression conversions #1 revenue | Post-click conversions #2 |
Post-click conversions #2 revenue | Post-impression conversions #2 |
Post-impression conversions #2 revenue | Post-click conversions #3 |
Post-click conversions #3 revenue | Post-impression conversions #3 |
Post-impression conversions #3 revenue | Post-click conversions #4 |
Post-click conversions #4 revenue | Post-impression conversions #4 |
Post-impression conversions #4 revenue | Post-click conversions #5 |
Post-click conversions #5 revenue | Post-impression conversions #5 |
Post-impression conversions #5 revenue | Post-click conversions #6 |
Post-click conversions #6 revenue | Post-impression conversions #6 |
Post-impression conversions #6 revenue | Total Post-click conversions |
Total Post-click conversions revenue | Total Post-impression conversions |
Total Post-impression conversions revenue | Total Pixels #1 |
Total Pixels #2 | Total Pixels #3 |
Total Pixels #4 | Total Pixels #5 |
Total Pixels #6 | Total Pixels |
CPA Post-click | CPA Post-impression |
Video Creative Views | Video Starts |
Video 25% Completions | Video 50% Completions |
Video 75% Completions | Video Completions |
Video Engaged Views | Video Completion Rate |
Video Mutes | Video Unmutes |
Video Pauses | Video Resumes |
Video Fullscreens | Video Errors |
Video Skips | Video Rewinds |
Video Expands | Video Collapses |
Video Accept Invitations | Video Closes |
Sampled Tracked Impressions | Sampled Viewed Impressions |
Viewability % | Client Advertiser Cost |
Client Advertiser eCPC | Client Advertiser eCPM |
Date |
Data View Details: Browsers & Devices
Device Type | OS |
OS Family | Browser |
Advertiser ID | Advertiser Name |
Campaign | Campaign ID |
Campaign Start Date | Campaign End Date |
Ad Group | Ad Group ID |
Impressions Bid On | Impressions Won |
CTR | Win/Bid Ratio |
Clicks | Partner Cost |
Advertiser Cost | Partner eCPC |
Partner eCPM | Advertiser eCPC |
Advertiser eCPM | Post-click conversions #1 |
Post-click conversions #1 revenue | Post-impression conversions #1 |
Post-impression conversions #1 revenue | Post-click conversions #2 |
Post-click conversions #2 revenue | Post-impression conversions #2 |
Post-impression conversions #2 revenue | Post-click conversions #3 |
Post-click conversions #3 revenue | Post-impression conversions #3 |
Post-impression conversions #3 revenue | Post-click conversions #4 |
Post-click conversions #4 revenue | Post-impression conversions #4 |
Post-impression conversions #4 revenue | Post-click conversions #5 |
Post-click conversions #5 revenue | Post-impression conversions #5 |
Post-impression conversions #5 revenue | Post-click conversions #6 |
Post-click conversions #6 revenue | Post-impression conversions #6 |
Post-impression conversions #6 revenue | Total Post-click conversions |
Total Post-click conversions revenue | Total Post-impression conversions |
Total Post-impression conversions revenue | Total Pixels #1 |
Total Pixels #2 | Total Pixels #3 |
Total Pixels #4 | Total Pixels #5 |
Total Pixels #6 | Total Pixels |
CPA Post-click | CPA Post-impression |
Video Creative Views | Video Starts |
Video 25% Completions | Video 50% Completions |
Video 75% Completions | Video Completions |
Video Engaged Views | Video Completion Rate |
Video Mutes | Video Unmutes |
Video Pauses | Video Resumes |
Video Fullscreens | Video Errors |
Video Skips | Video Rewinds |
Video Expands | Video Collapses |
Video Accept Invitations | Video Closes |
Sampled Tracked Impressions | Sampled Viewed Impressions |
Viewability % | Client Advertiser Cost |
Client Advertiser eCPC | Client Advertiser eCPM |
Date |
Data View Details: Campaign Conversions
Conversion Time | Conversion ID |
Order ID | Tracking Tag Name |
Attribution Model | Monetary Value |
Advertiser ID | Advertiser Name |
Last Impression Campaign Name | Last Impression Campaign ID |
Last Impression Ad Group Name | Last Impression Ad Group ID |
Campaign Start Date | Campaign End Date |
TD 1 | TD 2 |
TD 3 | TD 4 |
TD 5 | TD 6 |
TD 7 | TD 8 |
TD 9 | TD 10 |
Impressions | Display Clicks |
Non-display Clicks | Date |
Data View Details: Campaigns
Advertiser ID | Advertiser Name |
Campaign ID | Campaign |
Time Zone | Currency |
Campaign Start Date | Campaign End Date |
Impressions Bid On | Impressions Won |
CTR | Win/Bid Ratio |
Clicks | Partner Cost |
Advertiser Cost | Partner eCPC |
Partner eCPM | Advertiser eCPC |
Advertiser eCPM | Post-click conversions #1 |
Post-click conversions #1 revenue | Post-impression conversions #1 |
Post-impression conversions #1 revenue | Post-click conversions #2 |
Post-click conversions #2 revenue | Post-impression conversions #2 |
Post-impression conversions #2 revenue | Post-click conversions #3 |
Post-click conversions #3 revenue | Post-impression conversions #3 |
Post-impression conversions #3 revenue | Post-click conversions #4 |
Post-click conversions #4 revenue | Post-impression conversions #4 |
Post-impression conversions #4 revenue | Post-click conversions #5 |
Post-click conversions #5 revenue | Post-impression conversions #5 |
Post-impression conversions #5 revenue | Post-click conversions #6 |
Post-click conversions #6 revenue | Post-impression conversions #6 |
Post-impression conversions #6 revenue | Total Post-click conversions |
Total Post-click conversions revenue | Total Post-impression conversions |
Total Post-impression conversions revenue | Total Pixels #1 |
Total Pixels #2 | Total Pixels #3 |
Total Pixels #4 | Total Pixels #5 |
Total Pixels #6 | Total Pixels |
CPA Post-click | CPA Post-impression |
Video Creative Views | Video Starts |
Video 25% Completions | Video 50% Completions |
Video 75% Completions | Video Completions |
Video Engaged Views | Video Completion Rate |
Video Mutes | Video Unmutes |
Video Pauses | Video Resumes |
Video Fullscreens | Video Errors |
Video Skips | Video Rewinds |
Video Expands | Video Collapses |
Video Accept Invitations | Video Closes |
Sampled Tracked Impressions | Sampled Viewed Impressions |
Viewability % | Client Advertiser Cost |
Client Advertiser eCPC | Client Advertiser eCPM |
Date |
Data View Details: Creatives
Creative ID | Creative |
Ad Format | Advertiser ID |
Advertiser Name | Campaign |
Campaign ID | Campaign Start Date |
Campaign End Date | Ad Group |
Ad Group ID | Impressions Bid On |
Impressions Won | CTR |
Win/Bid Ratio | Clicks |
Partner Cost | Advertiser Cost |
Partner eCPC | Partner eCPM |
Advertiser eCPC | Advertiser eCPM |
Post-click conversions #1 | Post-click conversions #1 revenue |
Post-impression conversions #1 | Post-impression conversions #1 revenue |
Post-click conversions #2 | Post-click conversions #2 revenue |
Post-impression conversions #2 | Post-impression conversions #2 revenue |
Post-click conversions #3 | Post-click conversions #3 revenue |
Post-impression conversions #3 | Post-impression conversions #3 revenue |
Post-click conversions #4 | Post-click conversions #4 revenue |
Post-impression conversions #4 | Post-impression conversions #4 revenue |
Post-click conversions #5 | Post-click conversions #5 revenue |
Post-impression conversions #5 | Post-impression conversions #5 revenue |
Post-click conversions #6 | Post-click conversions #6 revenue |
Post-impression conversions #6 | Post-impression conversions #6 revenue |
Total Post-click conversions | Total Post-click conversions revenue |
Total Post-impression conversions | Total Post-impression conversions revenue |
Total Pixels #1 | Total Pixels #2 |
Total Pixels #3 | Total Pixels #4 |
Total Pixels #5 | Total Pixels #6 |
Total Pixels | CPA Post-click |
CPA Post-impression | Video Creative Views |
Video Starts | Video 25% Completions |
Video 50% Completions | Video 75% Completions |
Video Completions | Video Engaged Views |
Video Completion Rate | Video Mutes |
Video Unmutes | Video Pauses |
Video Resumes | Video Fullscreens |
Video Errors | Video Skips |
Video Rewinds | Video Expands |
Video Collapses | Video Accept Invitations |
Video Closes | Sampled Tracked Impressions |
Sampled Viewed Impressions | Viewability % |
Preview Url | Preview |
Preview Iframe | Landing Page URl(s) |
Client Advertiser Cost | Client Advertiser eCPC |
Client Advertiser eCPM | Date |
Data View Details: Data Element Report
Data Element | Third Party Brand Name |
Advertiser ID | Advertiser Name |
Campaign | Campaign ID |
Campaign Start Date | Campaign End Date |
Ad Group | Ad Group ID |
Impressions Bid On | Impressions Won |
CTR | Win/Bid Ratio |
Clicks | Partner Cost |
Advertiser Cost | Partner eCPC |
Partner eCPM | Advertiser eCPC |
Advertiser eCPM | Post-click conversions #1 |
Post-click conversions #1 revenue | Post-impression conversions #1 |
Post-impression conversions #1 revenue | Post-click conversions #2 |
Post-click conversions #2 revenue | Post-impression conversions #2 |
Post-impression conversions #2 revenue | Post-click conversions #3 |
Post-click conversions #3 revenue | Post-impression conversions #3 |
Post-impression conversions #3 revenue | Post-click conversions #4 |
Post-click conversions #4 revenue | Post-impression conversions #4 |
Post-impression conversions #4 revenue | Post-click conversions #5 |
Post-click conversions #5 revenue | Post-impression conversions #5 |
Post-impression conversions #5 revenue | Post-click conversions #6 |
Post-click conversions #6 revenue | Post-impression conversions #6 |
Post-impression conversions #6 revenue | Total Post-click conversions |
Total Post-click conversions revenue | Total Post-impression conversions |
Total Post-impression conversions revenue | Total Pixels #1 |
Total Pixels #2 | Total Pixels #3 |
Total Pixels #4 | Total Pixels #5 |
Total Pixels #6 | Total Pixels |
CPA Post-click | CPA Post-impression |
Video Creative Views | Video Starts |
Video 25% Completions | Video 50% Completions |
Video 75% Completions | Video Completions |
Video Engaged Views | Video Completion Rate |
Video Mutes | Video Unmutes |
Video Pauses | Video Resumes |
Video Fullscreens | Video Errors |
Video Skips | Video Rewinds |
Video Expands | Video Collapses |
Video Accept Invitations | Video Closes |
Sampled Tracked Impressions | Sampled Viewed Impressions |
Viewability % | Client Advertiser Cost |
Client Advertiser eCPC | Client Advertiser eCPM |
Date |
Data View Details: Geo Data
Country | Region |
Metropolitan Area | City |
Advertiser ID | Advertiser Name |
Campaign | Campaign ID |
Campaign Start Date | Campaign End Date |
Ad Group | Ad Group ID |
Impressions Bid On | Impressions Won |
CTR | Win/Bid Ratio |
Clicks | Partner Cost |
Advertiser Cost | Partner eCPC |
Partner eCPM | Advertiser eCPC |
Advertiser eCPM | Post-click conversions #1 |
Post-click conversions #1 revenue | Post-impression conversions #1 |
Post-impression conversions #1 revenue | Post-click conversions #2 |
Post-click conversions #2 revenue | Post-impression conversions #2 |
Post-impression conversions #2 revenue | Post-click conversions #3 |
Post-click conversions #3 revenue | Post-impression conversions #3 |
Post-impression conversions #3 revenue | Post-click conversions #4 |
Post-click conversions #4 revenue | Post-impression conversions #4 |
Post-impression conversions #4 revenue | Post-click conversions #5 |
Post-click conversions #5 revenue | Post-impression conversions #5 |
Post-impression conversions #5 revenue | Post-click conversions #6 |
Post-click conversions #6 revenue | Post-impression conversions #6 |
Post-impression conversions #6 revenue | Total Post-click conversions |
Total Post-click conversions revenue | Total Post-impression conversions |
Total Post-impression conversions revenue | Total Pixels #1 |
Total Pixels #2 | Total Pixels #3 |
Total Pixels #4 | Total Pixels #5 |
Total Pixels #6 | Total Pixels |
CPA Post-click | CPA Post-impression |
Video Creative Views | Video Starts |
Video 25% Completions | Video 50% Completions |
Video 75% Completions | Video Completions |
Video Engaged Views | Video Completion Rate |
Video Mutes | Video Unmutes |
Video Pauses | Video Resumes |
Video Fullscreens | Video Errors |
Video Skips | Video Rewinds |
Video Expands | Video Collapses |
Video Accept Invitations | Video Closes |
Sampled Tracked Impressions | Sampled Viewed Impressions |
Viewability % | Client Advertiser Cost |
Client Advertiser eCPC | Client Advertiser eCPM |
Date |
Data View Details: Site/App List
Site | Category |
Fold | Advertiser ID |
Advertiser Name | Campaign |
Campaign ID | Campaign Start Date |
Campaign End Date | Ad Group |
Ad Group ID | Impressions Bid On |
Impressions Won | CTR |
Win/Bid Ratio | Clicks |
Partner Cost | Advertiser Cost |
Partner eCPC | Partner eCPM |
Advertiser eCPC | Advertiser eCPM |
Post-click conversions #1 | Post-click conversions #1 revenue |
Post-impression conversions #1 | Post-impression conversions #1 revenue |
Post-click conversions #2 | Post-click conversions #2 revenue |
Post-impression conversions #2 | Post-impression conversions #2 revenue |
Post-click conversions #3 | Post-click conversions #3 revenue |
Post-impression conversions #3 | Post-impression conversions #3 revenue |
Post-click conversions #4 | Post-click conversions #4 revenue |
Post-impression conversions #4 | Post-impression conversions #4 revenue |
Post-click conversions #5 | Post-click conversions #5 revenue |
Post-impression conversions #5 | Post-impression conversions #5 revenue |
Total Post-click conversions | Total Post-click conversions revenue |
Total Post-impression conversions | Total Post-impression conversions revenue |
Total Pixels #1 | Total Pixels #2 |
Total Pixels #3 | Total Pixels #4 |
Total Pixels #5 | Total Pixels #6 |
Total Pixels | CPA Post-click |
CPA Post-impression | Video Creative Views |
Video Starts | Video 25% Completions |
Video 50% Completions | Video 75% Completions |
Video Completions | Video Engaged Views |
Video Completion Rate | Video Mutes |
Video Unmutes | Video Pauses |
Video Resumes | Video Fullscreens |
Video Errors | Video Skips |
Video Rewinds | Video Expands |
Video Collapses | Video Accept Invitations |
Video Closes | Sampled Tracked Impressions |
Sampled Viewed Impressions | Viewability % |
Client Advertiser Cost | Client Advertiser eCPC |
Client Advertiser eCPM | Date |
Data View Details: Sites
Site | Ad Format |
Supply Vendor | App |
Advertiser ID | Advertiser Name |
Campaign | Campaign ID |
Campaign Start Date | Campaign End Date |
Ad Group | Ad Group ID |
Impressions Bid On | Impressions Won |
Win/Bid Ratio | Clicks |
CTR | Partner Cost |
Advertiser Cost | Partner eCPC |
Partner eCPM | Advertiser eCPC |
Advertiser eCPM | Post-click conversions #1 |
Post-click conversions #1 revenue | Post-impression conversions #1 |
Post-impression conversions #1 revenue | Post-click conversions #2 |
Post-click conversions #2 revenue | Post-impression conversions #2 |
Post-impression conversions #2 revenue | Post-click conversions #3 |
Post-click conversions #3 revenue | Post-impression conversions #3 |
Post-impression conversions #3 revenue | Post-click conversions #4 |
Post-click conversions #4 revenue | Post-impression conversions #4 |
Post-impression conversions #4 revenue | Post-click conversions #5 |
Post-click conversions #5 revenue | Post-impression conversions #5 |
Post-impression conversions #5 revenue | Post-click conversions #6 |
Post-click conversions #6 revenue | Post-impression conversions #6 |
Post-impression conversions #6 revenue | Total Post-click conversions |
Total Post-click conversions revenue | Total Post-impression conversions |
Total Post-impression conversions revenue | Total Pixels #1 |
Total Pixels #2 | Total Pixels #3 |
Total Pixels #4 | Total Pixels #5 |
Total Pixels #6 | Total Pixels |
CPA Post-click | CPA Post-impression |
Video Creative Views | Video Starts |
Video 25% Completions | Video 50% Completions |
Video 75% Completions | Video Completions |
Video Engaged Views | Video Completion Rate |
Video Mutes | Video Unmutes |
Video Pauses | Video Resumes |
Video Fullscreens | Video Errors |
Video Skips | Video Rewinds |
Video Expands | Video Collapses |
Video Accept Invitations | Video Closes |
Sampled Tracked Impressions | Sampled Viewed Impressions |
Viewability % | Client Advertiser Cost |
Client Advertiser eCPC | Client Advertiser eCPM |
Date |
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