The Trade Desk

The Trade Desk is a buy-side platform providing access to all RTB inventory for display, television, video, social, mobile, and more.

The Trade Desk

The Trade Desk is a buy-side platform providing access to all RTB inventory for display, television, video, social, mobile, and more.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Ad Group Conversions
Ad Groups
Browsers & Devices
Campaign Conversions
Campaigns
Creatives
Data Element Report
Geo Data
Site/App List
Sites

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics

Viewability %
Ad Format
Ad Group
Ad Group ID
Advertiser Cost
Advertiser ID
Advertiser Name
Advertiser eCPC
Advertiser eCPM
Attribution Model
Browser
CPA Post-click
CPA Post-impression
CTR
Campaign
Campaign ID
Category
City
Clicks
Client Advertiser Cost
Client Advertiser eCPC
Client Advertiser eCPM
Conversion ID
Conversion Time
Country
Creative
Creative ID
Creative Is Trackable
Creative Was Viewable
Currency
Data Element
Date
Device Type
Display Clicks
End Date
Fold
Impressions
Impressions Bid On
Impressions Won
Last Impression Ad Group ID
Last Impression Ad Group Name
Last Impression Campaign ID
Last Impression Campaign Name
Metropolitan Area
Monetary Value
Non-display Clicks
OS
OS Family
Order ID
Partner Cost
Partner eCPC
Partner eCPM
Post-click conversions #1
Post-click conversions #1 revenue
Post-click conversions #2
Post-click conversions #2 revenue
Post-click conversions #3
Post-click conversions #3 revenue
Post-click conversions #4
Post-click conversions #4 revenue
Post-click conversions #5
Post-click conversions #5 revenue
Post-click conversions #6
Post-click conversions #6 revenue
Post-impression conversions #1
Post-impression conversions #1 revenue
Post-impression conversions #2
Post-impression conversions #2 revenue
Post-impression conversions #3
Post-impression conversions #3 revenue
Post-impression conversions #4
Post-impression conversions #4 revenue
Post-impression conversions #5
Post-impression conversions #5 revenue
Post-impression conversions #6
Post-impression conversions #6 revenue
Region
Site
Start Date
Supply Vendor
TD 1
TD 10
TD 2
TD 3
TD 4
TD 5
TD 6
TD 7
TD 8
TD 9
Third Party Brand Name
Time Zone
Total Pixels
Total Pixels #1
Total Pixels #2
Total Pixels #3
Total Pixels #4
Total Pixels #5
Total Pixels #6
Total Post-click conversions
Total Post-click conversions revenue
Total Post-impression conversions
Total Post-impression conversions revenue
Tracking Tag Name
Video 25% Completions
Video 50% Completions
Video 75% Completions
Video Accept Invitations
Video Closes
Video Collapses
Video Completion Rate
Video Completions
Video Creative Views
Video Engaged Views
Video Errors
Video Expands
Video Fullscreens
Video Mutes
Video Pauses
Video Resumes
Video Rewinds
Video Skips
Video Starts
Video Unmutes
Win/Bid Ratio

Data View Details: Ad Group Conversions

Advertiser ID
Advertiser Name
Attribution Model
Conversion ID
Conversion Time
Date
Display Clicks
End Date
Impressions
Last Impression Ad Group ID
Last Impression Ad Group Name
Last Impression Campaign ID
Last Impression Campaign Name
Monetary Value
Non-display Clicks
Order ID
Start Date
TD 1
TD 10
TD 2
TD 3
TD 4
TD 5
TD 6
TD 7
TD 8
TD 9
Tracking Tag Name

Data View Details: Ad Groups

Viewability %
Ad Group
Ad Group ID
Advertiser Cost
Advertiser ID
Advertiser Name
Advertiser eCPC
Advertiser eCPM
CPA Post-click
CPA Post-impression
CTR
Campaign
Campaign ID
Clicks
Client Advertiser Cost
Client Advertiser eCPC
Client Advertiser eCPM
Creative Is Trackable
Creative Was Viewable
Date
End Date
Impressions Bid On
Impressions Won
Partner Cost
Partner eCPC
Partner eCPM
Post-click conversions #1
Post-click conversions #1 revenue
Post-click conversions #2
Post-click conversions #2 revenue
Post-click conversions #3
Post-click conversions #3 revenue
Post-click conversions #4
Post-click conversions #4 revenue
Post-click conversions #5
Post-click conversions #5 revenue
Post-click conversions #6
Post-click conversions #6 revenue
Post-impression conversions #1
Post-impression conversions #1 revenue
Post-impression conversions #2
Post-impression conversions #2 revenue
Post-impression conversions #3
Post-impression conversions #3 revenue
Post-impression conversions #4
Post-impression conversions #4 revenue
Post-impression conversions #5
Post-impression conversions #5 revenue
Post-impression conversions #6
Post-impression conversions #6 revenue
Start Date
Total Pixels
Total Pixels #1
Total Pixels #2
Total Pixels #3
Total Pixels #4
Total Pixels #5
Total Pixels #6
Total Post-click conversions
Total Post-click conversions revenue
Total Post-impression conversions
Total Post-impression conversions revenue
Video 25% Completions
Video 50% Completions
Video 75% Completions
Video Accept Invitations
Video Closes
Video Collapses
Video Completion Rate
Video Completions
Video Creative Views
Video Engaged Views
Video Errors
Video Expands
Video Fullscreens
Video Mutes
Video Pauses
Video Resumes
Video Rewinds
Video Skips
Video Starts
Video Unmutes
Win/Bid Ratio

Data View Details: Browsers & Devices

Viewability %
Ad Group
Ad Group ID
Advertiser Cost
Advertiser ID
Advertiser Name
Advertiser eCPC
Advertiser eCPM
Browser
CPA Post-click
CPA Post-impression
CTR
Campaign
Campaign ID
Clicks
Client Advertiser Cost
Client Advertiser eCPC
Client Advertiser eCPM
Creative Is Trackable
Creative Was Viewable
Date
Device Type
End Date
Impressions Bid On
Impressions Won
OS
OS Family
Partner Cost
Partner eCPC
Partner eCPM
Post-click conversions #1
Post-click conversions #1 revenue
Post-click conversions #2
Post-click conversions #2 revenue
Post-click conversions #3
Post-click conversions #3 revenue
Post-click conversions #4
Post-click conversions #4 revenue
Post-click conversions #5
Post-click conversions #5 revenue
Post-click conversions #6
Post-click conversions #6 revenue
Post-impression conversions #1
Post-impression conversions #1 revenue
Post-impression conversions #2
Post-impression conversions #2 revenue
Post-impression conversions #3
Post-impression conversions #3 revenue
Post-impression conversions #4
Post-impression conversions #4 revenue
Post-impression conversions #5
Post-impression conversions #5 revenue
Post-impression conversions #6
Post-impression conversions #6 revenue
Start Date
Total Pixels
Total Pixels #1
Total Pixels #2
Total Pixels #3
Total Pixels #4
Total Pixels #5
Total Pixels #6
Total Post-click conversions
Total Post-click conversions revenue
Total Post-impression conversions
Total Post-impression conversions revenue
Video 25% Completions
Video 50% Completions
Video 75% Completions
Video Accept Invitations
Video Closes
Video Collapses
Video Completion Rate
Video Completions
Video Creative Views
Video Engaged Views
Video Errors
Video Expands
Video Fullscreens
Video Mutes
Video Pauses
Video Resumes
Video Rewinds
Video Skips
Video Starts
Video Unmutes
Win/Bid Ratio

Data View Details: Campaign Conversions

Advertiser ID
Advertiser Name
Attribution Model
Conversion ID
Conversion Time
Date
Display Clicks
End Date
Impressions
Last Impression Ad Group ID
Last Impression Ad Group Name
Last Impression Campaign ID
Last Impression Campaign Name
Monetary Value
Non-display Clicks
Order ID
Start Date
TD 1
TD 10
TD 2
TD 3
TD 4
TD 5
TD 6
TD 7
TD 8
TD 9
Tracking Tag Name

Data View Details: Campaigns

Viewability %
Advertiser Cost
Advertiser ID
Advertiser Name
Advertiser eCPC
Advertiser eCPM
CPA Post-click
CPA Post-impression
CTR
Campaign
Campaign ID
Clicks
Client Advertiser Cost
Client Advertiser eCPC
Client Advertiser eCPM
Creative Is Trackable
Creative Was Viewable
Currency
Date
Impressions Bid On
Impressions Won
Partner Cost
Partner eCPC
Partner eCPM
Post-click conversions #1
Post-click conversions #1 revenue
Post-click conversions #2
Post-click conversions #2 revenue
Post-click conversions #3
Post-click conversions #3 revenue
Post-click conversions #4
Post-click conversions #4 revenue
Post-click conversions #5
Post-click conversions #5 revenue
Post-click conversions #6
Post-click conversions #6 revenue
Post-impression conversions #1
Post-impression conversions #1 revenue
Post-impression conversions #2
Post-impression conversions #2 revenue
Post-impression conversions #3
Post-impression conversions #3 revenue
Post-impression conversions #4
Post-impression conversions #4 revenue
Post-impression conversions #5
Post-impression conversions #5 revenue
Post-impression conversions #6
Post-impression conversions #6 revenue
Time Zone
Total Pixels
Total Pixels #1
Total Pixels #2
Total Pixels #3
Total Pixels #4
Total Pixels #5
Total Pixels #6
Total Post-click conversions
Total Post-click conversions revenue
Total Post-impression conversions
Total Post-impression conversions revenue
Video 25% Completions
Video 50% Completions
Video 75% Completions
Video Accept Invitations
Video Closes
Video Collapses
Video Completion Rate
Video Completions
Video Creative Views
Video Engaged Views
Video Errors
Video Expands
Video Fullscreens
Video Mutes
Video Pauses
Video Resumes
Video Rewinds
Video Skips
Video Starts
Video Unmutes
Win/Bid Ratio

Data View Details: Creatives

Viewability %
Ad Format
Ad Group
Ad Group ID
Advertiser Cost
Advertiser ID
Advertiser Name
Advertiser eCPC
Advertiser eCPM
CPA Post-click
CPA Post-impression
CTR
Campaign
Campaign ID
Clicks
Client Advertiser Cost
Client Advertiser eCPC
Client Advertiser eCPM
Creative
Creative ID
Creative Is Trackable
Creative Was Viewable
Date
End Date
Impressions Bid On
Impressions Won
Partner Cost
Partner eCPC
Partner eCPM
Post-click conversions #1
Post-click conversions #1 revenue
Post-click conversions #2
Post-click conversions #2 revenue
Post-click conversions #3
Post-click conversions #3 revenue
Post-click conversions #4
Post-click conversions #4 revenue
Post-click conversions #5
Post-click conversions #5 revenue
Post-click conversions #6
Post-click conversions #6 revenue
Post-impression conversions #1
Post-impression conversions #1 revenue
Post-impression conversions #2
Post-impression conversions #2 revenue
Post-impression conversions #3
Post-impression conversions #3 revenue
Post-impression conversions #4
Post-impression conversions #4 revenue
Post-impression conversions #5
Post-impression conversions #5 revenue
Post-impression conversions #6
Post-impression conversions #6 revenue
Start Date
Total Pixels
Total Pixels #1
Total Pixels #2
Total Pixels #3
Total Pixels #4
Total Pixels #5
Total Pixels #6
Total Post-click conversions
Total Post-click conversions revenue
Total Post-impression conversions
Total Post-impression conversions revenue
Video 25% Completions
Video 50% Completions
Video 75% Completions
Video Accept Invitations
Video Closes
Video Collapses
Video Completion Rate
Video Completions
Video Creative Views
Video Engaged Views
Video Errors
Video Expands
Video Fullscreens
Video Mutes
Video Pauses
Video Resumes
Video Rewinds
Video Skips
Video Starts
Video Unmutes
Win/Bid Ratio

Data View Details: Data Element Report

Viewability %
Ad Group
Ad Group ID
Advertiser Cost
Advertiser ID
Advertiser Name
Advertiser eCPC
Advertiser eCPM
CPA Post-click
CPA Post-impression
CTR
Campaign
Campaign ID
Clicks
Client Advertiser Cost
Client Advertiser eCPC
Client Advertiser eCPM
Creative Is Trackable
Creative Was Viewable
Data Element
Date
End Date
Impressions Bid On
Impressions Won
Partner Cost
Partner eCPC
Partner eCPM
Post-click conversions #1
Post-click conversions #1 revenue
Post-click conversions #2
Post-click conversions #2 revenue
Post-click conversions #3
Post-click conversions #3 revenue
Post-click conversions #4
Post-click conversions #4 revenue
Post-click conversions #5
Post-click conversions #5 revenue
Post-click conversions #6
Post-click conversions #6 revenue
Post-impression conversions #1
Post-impression conversions #1 revenue
Post-impression conversions #2
Post-impression conversions #2 revenue
Post-impression conversions #3
Post-impression conversions #3 revenue
Post-impression conversions #4
Post-impression conversions #4 revenue
Post-impression conversions #5
Post-impression conversions #5 revenue
Post-impression conversions #6
Post-impression conversions #6 revenue
Start Date
Third Party Brand Name
Total Pixels
Total Pixels #1
Total Pixels #2
Total Pixels #3
Total Pixels #4
Total Pixels #5
Total Pixels #6
Total Post-click conversions
Total Post-click conversions revenue
Total Post-impression conversions
Total Post-impression conversions revenue
Video 25% Completions
Video 50% Completions
Video 75% Completions
Video Accept Invitations
Video Closes
Video Collapses
Video Completion Rate
Video Completions
Video Creative Views
Video Engaged Views
Video Errors
Video Expands
Video Fullscreens
Video Mutes
Video Pauses
Video Resumes
Video Rewinds
Video Skips
Video Starts
Video Unmutes
Win/Bid Ratio

Data View Details: Geo Data

Viewability %
Ad Group
Ad Group ID
Advertiser Cost
Advertiser ID
Advertiser Name
Advertiser eCPC
Advertiser eCPM
CPA Post-click
CPA Post-impression
CTR
Campaign
Campaign ID
City
Clicks
Client Advertiser Cost
Client Advertiser eCPC
Client Advertiser eCPM
Country
Creative Is Trackable
Creative Was Viewable
Date
End Date
Impressions Bid On
Impressions Won
Metropolitan Area
Partner Cost
Partner eCPC
Partner eCPM
Post-click conversions #1
Post-click conversions #1 revenue
Post-click conversions #2
Post-click conversions #2 revenue
Post-click conversions #3
Post-click conversions #3 revenue
Post-click conversions #4
Post-click conversions #4 revenue
Post-click conversions #5
Post-click conversions #5 revenue
Post-click conversions #6
Post-click conversions #6 revenue
Post-impression conversions #1
Post-impression conversions #1 revenue
Post-impression conversions #2
Post-impression conversions #2 revenue
Post-impression conversions #3
Post-impression conversions #3 revenue
Post-impression conversions #4
Post-impression conversions #4 revenue
Post-impression conversions #5
Post-impression conversions #5 revenue
Post-impression conversions #6
Post-impression conversions #6 revenue
Region
Start Date
Total Pixels
Total Pixels #1
Total Pixels #2
Total Pixels #3
Total Pixels #4
Total Pixels #5
Total Pixels #6
Total Post-click conversions
Total Post-click conversions revenue
Total Post-impression conversions
Total Post-impression conversions revenue
Video 25% Completions
Video 50% Completions
Video 75% Completions
Video Accept Invitations
Video Closes
Video Collapses
Video Completion Rate
Video Completions
Video Creative Views
Video Engaged Views
Video Errors
Video Expands
Video Fullscreens
Video Mutes
Video Pauses
Video Resumes
Video Rewinds
Video Skips
Video Starts
Video Unmutes
Win/Bid Ratio

Data View Details: Site/App List

Viewability %
Ad Group
Ad Group ID
Advertiser Cost
Advertiser ID
Advertiser Name
Advertiser eCPC
Advertiser eCPM
CPA Post-click
CPA Post-impression
CTR
Campaign
Campaign ID
Category
Clicks
Client Advertiser Cost
Client Advertiser eCPC
Client Advertiser eCPM
Creative Is Trackable
Creative Was Viewable
Date
End Date
Fold
Impressions Bid On
Impressions Won
Partner Cost
Partner eCPC
Partner eCPM
Post-click conversions #1
Post-click conversions #1 revenue
Post-click conversions #2
Post-click conversions #2 revenue
Post-click conversions #3
Post-click conversions #3 revenue
Post-click conversions #4
Post-click conversions #4 revenue
Post-click conversions #5
Post-click conversions #5 revenue
Post-impression conversions #1
Post-impression conversions #1 revenue
Post-impression conversions #2
Post-impression conversions #2 revenue
Post-impression conversions #3
Post-impression conversions #3 revenue
Post-impression conversions #4
Post-impression conversions #4 revenue
Post-impression conversions #5
Post-impression conversions #5 revenue
Site
Start Date
Total Pixels
Total Pixels #1
Total Pixels #2
Total Pixels #3
Total Pixels #4
Total Pixels #5
Total Pixels #6
Total Post-click conversions
Total Post-click conversions revenue
Total Post-impression conversions
Total Post-impression conversions revenue
Video 25% Completions
Video 50% Completions
Video 75% Completions
Video Accept Invitations
Video Closes
Video Collapses
Video Completion Rate
Video Completions
Video Creative Views
Video Engaged Views
Video Errors
Video Expands
Video Fullscreens
Video Mutes
Video Pauses
Video Resumes
Video Rewinds
Video Skips
Video Starts
Video Unmutes
Win/Bid Ratio

Data View Details: Sites

Viewability %
Ad Format
Ad Group
Ad Group ID
Advertiser Cost
Advertiser ID
Advertiser Name
Advertiser eCPC
Advertiser eCPM
CPA Post-click
CPA Post-impression
CTR
Campaign
Campaign ID
Clicks
Client Advertiser Cost
Client Advertiser eCPC
Client Advertiser eCPM
Creative Is Trackable
Creative Was Viewable
Date
End Date
Impressions Bid On
Impressions Won
Partner Cost
Partner eCPC
Partner eCPM
Post-click conversions #1
Post-click conversions #1 revenue
Post-click conversions #2
Post-click conversions #2 revenue
Post-click conversions #3
Post-click conversions #3 revenue
Post-click conversions #4
Post-click conversions #4 revenue
Post-click conversions #5
Post-click conversions #5 revenue
Post-click conversions #6
Post-click conversions #6 revenue
Post-impression conversions #1
Post-impression conversions #1 revenue
Post-impression conversions #2
Post-impression conversions #2 revenue
Post-impression conversions #3
Post-impression conversions #3 revenue
Post-impression conversions #4
Post-impression conversions #4 revenue
Post-impression conversions #5
Post-impression conversions #5 revenue
Post-impression conversions #6
Post-impression conversions #6 revenue
Site
Start Date
Supply Vendor
Total Pixels
Total Pixels #1
Total Pixels #2
Total Pixels #3
Total Pixels #4
Total Pixels #5
Total Pixels #6
Total Post-click conversions
Total Post-click conversions revenue
Total Post-impression conversions
Total Post-impression conversions revenue
Video 25% Completions
Video 50% Completions
Video 75% Completions
Video Accept Invitations
Video Closes
Video Collapses
Video Completion Rate
Video Completions
Video Creative Views
Video Engaged Views
Video Errors
Video Expands
Video Fullscreens
Video Mutes
Video Pauses
Video Resumes
Video Rewinds
Video Skips
Video Starts
Video Unmutes
Win/Bid Ratio

HOW TO

How to Connect Your DataGetting Started

TapClicks Getting Started Guide Learn TapClicks Fast with These Resources and Guides.

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The Trade Desk

The Trade Desk

High level is great... but you need to see the nitty gritty, too.

Available Data Views

HOW TO

Start Automating Your Marketing Data Today!

Products

Solutions

Resources

Company

Marketing Operations Platform

tapAnalytics

tapReports

tapWorkflow

tapOrders

Competitive Intelligence

Raven

Media Companies

Brands

Agencies

Franchises

HIPAA For HealthCare

eCommerce

Marketplace Partners

Revenue Partners

Technology Partners

Partner Referral Submission

What's On Tap

Blog

Webinars

Knowledge Base

TapClicks Academy

Find My Instance

The Trade Desk

The Trade Desk

High level is great... but you need to see the nitty gritty, too.

Available Data Views

HOW TO

Start Automating Your Marketing Data Today!

Products

Solutions

Resources

Company