The Trade Desk

The Trade Desk is a buy-side platform providing access to all RTB inventory for display, television, video, social, mobile, and more.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Ad Group Conversions
Ad Groups
Browsers & Devices
Campaign Conversions
Campaigns
Creatives
Data Element Report
Geo Data
Site/App List
Sites

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics

Data View Details: Ad Group Conversions

Advertiser ID
Advertiser Name
Attribution Model
Campaign End Date
Campaign Start Date
Conversion ID
Conversion Time
Date
Display Clicks
Impressions
Last Impression Ad Group ID
Last Impression Ad Group Name
Last Impression Campaign ID
Last Impression Campaign Name
Monetary Value
Non-display Clicks
Order ID
TD 1
TD 10
TD 2
TD 3
TD 4
TD 5
TD 6
TD 7
TD 8
TD 9
Tracking Tag Name

Data View Details: Ad Groups

Data View Details: Browsers & Devices

Data View Details: Campaign Conversions

Advertiser ID
Advertiser Name
Attribution Model
Campaign End Date
Campaign Start Date
Conversion ID
Conversion Time
Date
Display Clicks
Impressions
Last Impression Ad Group ID
Last Impression Ad Group Name
Last Impression Campaign ID
Last Impression Campaign Name
Monetary Value
Non-display Clicks
Order ID
TD 1
TD 10
TD 2
TD 3
TD 4
TD 5
TD 6
TD 7
TD 8
TD 9
Tracking Tag Name

Data View Details: Campaigns

Data View Details: Creatives

Data View Details: Data Element Report

Data View Details: Geo Data

Data View Details: Site/App List

Data View Details: Sites

HOW TO

How to Connect Your DataGetting Started

TapClicks Getting Started Guide Learn TapClicks Fast with These Resources and Guides.

Data Source User Guide Need Help with Google, Facebook, or Amazon?

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