The Trade Desk

The Trade Desk is a buy-side platform providing access to all RTB inventory for display, television, video, social, mobile, and more.
Schedule a Demo

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics:
Ad Format Ad Group
Ad Group ID Advertiser Cost
Advertiser ID Advertiser Name
Advertiser eCPC Advertiser eCPM
App Attribution Model
CPA Post-click CPA Post-impression
CTR Campaign
Campaign End Date Campaign End Date
Campaign ID Campaign Start Date
Campaign Start Date Category
Clicks Client Advertiser Cost
Client Advertiser eCPC Client Advertiser eCPM
Conversion ID Conversion Time
Country Creative ID
Currency Date
Device Type Display Clicks
Fold Impressions Bid On
Impressions Bid On Impressions Won
Impressions Won Landing Page URl(s)
Metropolitan Area Monetary Value
Non-display Clicks OS
OS Family Order ID
Partner Cost Partner eCPC
Partner eCPM Post-click conversions #1
Post-click conversions #1 revenue Post-click conversions #2
Post-click conversions #2 revenue Post-click conversions #3
Post-click conversions #3 revenue Post-click conversions #4
Post-click conversions #4 revenue Post-click conversions #5
Post-click conversions #5 revenue Post-click conversions #6
Post-click conversions #6 revenue Post-impression conversions #1
Post-impression conversions #1 revenue Post-impression conversions #2
Post-impression conversions #2 revenue Post-impression conversions #3
Post-impression conversions #3 revenue Post-impression conversions #4
Post-impression conversions #4 revenue Post-impression conversions #5
Post-impression conversions #5 revenue Post-impression conversions #6
Post-impression conversions #6 revenue Preview
Preview Iframe Preview Url
Region Sampled Tracked Impressions
Sampled Viewed Impressions Site
Supply Vendor TD 1
TD 10 TD 2
TD 3 TD 4
TD 5 TD 6
TD 7 TD 8
TD 9 Third Party Brand Name
Time Zone Total Pixels
Total Pixels #1 Total Pixels #2
Total Pixels #3 Total Pixels #4
Total Pixels #5 Total Pixels #6
Total Post-click conversions Total Post-click conversions revenue
Total Post-impression conversions Total Post-impression conversions revenue
Video 25% Completions Video 50% Completions
Video 75% Completions Video Accept Invitations
Video Closes Video Collapses
Video Completion Rate Video Completions
Video Creative Views Video Engaged Views
Video Errors Video Expands
Video Fullscreens Video Mutes
Video Pauses Video Resumes
Video Rewinds Video Skips
Video Starts Video Unmutes
Viewability % Win/Bid Ratio
Conversion Time Conversion ID
Order ID Tracking Tag Name
Attribution Model Monetary Value
Advertiser ID Advertiser Name
Last Impression Campaign Name Last Impression Campaign ID
Last Impression Ad Group Name Last Impression Ad Group ID
Campaign Start Date Campaign End Date
TD 1 TD 2
TD 3 TD 4
TD 5 TD 6
TD 7 TD 8
TD 9 TD 10
Impressions Display Clicks
Non-display Clicks Date
Ad Group ID Ad Group
Advertiser ID Advertiser Name
Campaign Campaign ID
Campaign Start Date Campaign End Date
Impressions Bid On Impressions Won
CTR Win/Bid Ratio
Clicks Partner Cost
Advertiser Cost Partner eCPC
Partner eCPM Advertiser eCPC
Advertiser eCPM Post-click conversions #1
Post-click conversions #1 revenue Post-impression conversions #1
Post-impression conversions #1 revenue Post-click conversions #2
Post-click conversions #2 revenue Post-impression conversions #2
Post-impression conversions #2 revenue Post-click conversions #3
Post-click conversions #3 revenue Post-impression conversions #3
Post-impression conversions #3 revenue Post-click conversions #4
Post-click conversions #4 revenue Post-impression conversions #4
Post-impression conversions #4 revenue Post-click conversions #5
Post-click conversions #5 revenue Post-impression conversions #5
Post-impression conversions #5 revenue Post-click conversions #6
Post-click conversions #6 revenue Post-impression conversions #6
Post-impression conversions #6 revenue Total Post-click conversions
Total Post-click conversions revenue Total Post-impression conversions
Total Post-impression conversions revenue Total Pixels #1
Total Pixels #2 Total Pixels #3
Total Pixels #4 Total Pixels #5
Total Pixels #6 Total Pixels
CPA Post-click CPA Post-impression
Video Creative Views Video Starts
Video 25% Completions Video 50% Completions
Video 75% Completions Video Completions
Video Engaged Views Video Completion Rate
Video Mutes Video Unmutes
Video Pauses Video Resumes
Video Fullscreens Video Errors
Video Skips Video Rewinds
Video Expands Video Collapses
Video Accept Invitations Video Closes
Sampled Tracked Impressions Sampled Viewed Impressions
Viewability % Client Advertiser Cost
Client Advertiser eCPC Client Advertiser eCPM
Date
Device Type OS
OS Family Browser
Advertiser ID Advertiser Name
Campaign Campaign ID
Campaign Start Date Campaign End Date
Ad Group Ad Group ID
Impressions Bid On Impressions Won
CTR Win/Bid Ratio
Clicks Partner Cost
Advertiser Cost Partner eCPC
Partner eCPM Advertiser eCPC
Advertiser eCPM Post-click conversions #1
Post-click conversions #1 revenue Post-impression conversions #1
Post-impression conversions #1 revenue Post-click conversions #2
Post-click conversions #2 revenue Post-impression conversions #2
Post-impression conversions #2 revenue Post-click conversions #3
Post-click conversions #3 revenue Post-impression conversions #3
Post-impression conversions #3 revenue Post-click conversions #4
Post-click conversions #4 revenue Post-impression conversions #4
Post-impression conversions #4 revenue Post-click conversions #5
Post-click conversions #5 revenue Post-impression conversions #5
Post-impression conversions #5 revenue Post-click conversions #6
Post-click conversions #6 revenue Post-impression conversions #6
Post-impression conversions #6 revenue Total Post-click conversions
Total Post-click conversions revenue Total Post-impression conversions
Total Post-impression conversions revenue Total Pixels #1
Total Pixels #2 Total Pixels #3
Total Pixels #4 Total Pixels #5
Total Pixels #6 Total Pixels
CPA Post-click CPA Post-impression
Video Creative Views Video Starts
Video 25% Completions Video 50% Completions
Video 75% Completions Video Completions
Video Engaged Views Video Completion Rate
Video Mutes Video Unmutes
Video Pauses Video Resumes
Video Fullscreens Video Errors
Video Skips Video Rewinds
Video Expands Video Collapses
Video Accept Invitations Video Closes
Sampled Tracked Impressions Sampled Viewed Impressions
Viewability % Client Advertiser Cost
Client Advertiser eCPC Client Advertiser eCPM
Date
Conversion Time Conversion ID
Order ID Tracking Tag Name
Attribution Model Monetary Value
Advertiser ID Advertiser Name
Last Impression Campaign Name Last Impression Campaign ID
Last Impression Ad Group Name Last Impression Ad Group ID
Campaign Start Date Campaign End Date
TD 1 TD 2
TD 3 TD 4
TD 5 TD 6
TD 7 TD 8
TD 9 TD 10
Impressions Display Clicks
Non-display Clicks Date
Advertiser ID Advertiser Name
Campaign ID Campaign
Time Zone Currency
Campaign Start Date Campaign End Date
Impressions Bid On Impressions Won
CTR Win/Bid Ratio
Clicks Partner Cost
Advertiser Cost Partner eCPC
Partner eCPM Advertiser eCPC
Advertiser eCPM Post-click conversions #1
Post-click conversions #1 revenue Post-impression conversions #1
Post-impression conversions #1 revenue Post-click conversions #2
Post-click conversions #2 revenue Post-impression conversions #2
Post-impression conversions #2 revenue Post-click conversions #3
Post-click conversions #3 revenue Post-impression conversions #3
Post-impression conversions #3 revenue Post-click conversions #4
Post-click conversions #4 revenue Post-impression conversions #4
Post-impression conversions #4 revenue Post-click conversions #5
Post-click conversions #5 revenue Post-impression conversions #5
Post-impression conversions #5 revenue Post-click conversions #6
Post-click conversions #6 revenue Post-impression conversions #6
Post-impression conversions #6 revenue Total Post-click conversions
Total Post-click conversions revenue Total Post-impression conversions
Total Post-impression conversions revenue Total Pixels #1
Total Pixels #2 Total Pixels #3
Total Pixels #4 Total Pixels #5
Total Pixels #6 Total Pixels
CPA Post-click CPA Post-impression
Video Creative Views Video Starts
Video 25% Completions Video 50% Completions
Video 75% Completions Video Completions
Video Engaged Views Video Completion Rate
Video Mutes Video Unmutes
Video Pauses Video Resumes
Video Fullscreens Video Errors
Video Skips Video Rewinds
Video Expands Video Collapses
Video Accept Invitations Video Closes
Sampled Tracked Impressions Sampled Viewed Impressions
Viewability % Client Advertiser Cost
Client Advertiser eCPC Client Advertiser eCPM
Date
Creative ID Creative
Ad Format Advertiser ID
Advertiser Name Campaign
Campaign ID Campaign Start Date
Campaign End Date Ad Group
Ad Group ID Impressions Bid On
Impressions Won CTR
Win/Bid Ratio Clicks
Partner Cost Advertiser Cost
Partner eCPC Partner eCPM
Advertiser eCPC Advertiser eCPM
Post-click conversions #1 Post-click conversions #1 revenue
Post-impression conversions #1 Post-impression conversions #1 revenue
Post-click conversions #2 Post-click conversions #2 revenue
Post-impression conversions #2 Post-impression conversions #2 revenue
Post-click conversions #3 Post-click conversions #3 revenue
Post-impression conversions #3 Post-impression conversions #3 revenue
Post-click conversions #4 Post-click conversions #4 revenue
Post-impression conversions #4 Post-impression conversions #4 revenue
Post-click conversions #5 Post-click conversions #5 revenue
Post-impression conversions #5 Post-impression conversions #5 revenue
Post-click conversions #6 Post-click conversions #6 revenue
Post-impression conversions #6 Post-impression conversions #6 revenue
Total Post-click conversions Total Post-click conversions revenue
Total Post-impression conversions Total Post-impression conversions revenue
Total Pixels #1 Total Pixels #2
Total Pixels #3 Total Pixels #4
Total Pixels #5 Total Pixels #6
Total Pixels CPA Post-click
CPA Post-impression Video Creative Views
Video Starts Video 25% Completions
Video 50% Completions Video 75% Completions
Video Completions Video Engaged Views
Video Completion Rate Video Mutes
Video Unmutes Video Pauses
Video Resumes Video Fullscreens
Video Errors Video Skips
Video Rewinds Video Expands
Video Collapses Video Accept Invitations
Video Closes Sampled Tracked Impressions
Sampled Viewed Impressions Viewability %
Preview Url Preview
Preview Iframe Landing Page URl(s)
Client Advertiser Cost Client Advertiser eCPC
Client Advertiser eCPM Date
Data Element Third Party Brand Name
Advertiser ID Advertiser Name
Campaign Campaign ID
Campaign Start Date Campaign End Date
Ad Group Ad Group ID
Impressions Bid On Impressions Won
CTR Win/Bid Ratio
Clicks Partner Cost
Advertiser Cost Partner eCPC
Partner eCPM Advertiser eCPC
Advertiser eCPM Post-click conversions #1
Post-click conversions #1 revenue Post-impression conversions #1
Post-impression conversions #1 revenue Post-click conversions #2
Post-click conversions #2 revenue Post-impression conversions #2
Post-impression conversions #2 revenue Post-click conversions #3
Post-click conversions #3 revenue Post-impression conversions #3
Post-impression conversions #3 revenue Post-click conversions #4
Post-click conversions #4 revenue Post-impression conversions #4
Post-impression conversions #4 revenue Post-click conversions #5
Post-click conversions #5 revenue Post-impression conversions #5
Post-impression conversions #5 revenue Post-click conversions #6
Post-click conversions #6 revenue Post-impression conversions #6
Post-impression conversions #6 revenue Total Post-click conversions
Total Post-click conversions revenue Total Post-impression conversions
Total Post-impression conversions revenue Total Pixels #1
Total Pixels #2 Total Pixels #3
Total Pixels #4 Total Pixels #5
Total Pixels #6 Total Pixels
CPA Post-click CPA Post-impression
Video Creative Views Video Starts
Video 25% Completions Video 50% Completions
Video 75% Completions Video Completions
Video Engaged Views Video Completion Rate
Video Mutes Video Unmutes
Video Pauses Video Resumes
Video Fullscreens Video Errors
Video Skips Video Rewinds
Video Expands Video Collapses
Video Accept Invitations Video Closes
Sampled Tracked Impressions Sampled Viewed Impressions
Viewability % Client Advertiser Cost
Client Advertiser eCPC Client Advertiser eCPM
Date
Country Region
Metropolitan Area City
Advertiser ID Advertiser Name
Campaign Campaign ID
Campaign Start Date Campaign End Date
Ad Group Ad Group ID
Impressions Bid On Impressions Won
CTR Win/Bid Ratio
Clicks Partner Cost
Advertiser Cost Partner eCPC
Partner eCPM Advertiser eCPC
Advertiser eCPM Post-click conversions #1
Post-click conversions #1 revenue Post-impression conversions #1
Post-impression conversions #1 revenue Post-click conversions #2
Post-click conversions #2 revenue Post-impression conversions #2
Post-impression conversions #2 revenue Post-click conversions #3
Post-click conversions #3 revenue Post-impression conversions #3
Post-impression conversions #3 revenue Post-click conversions #4
Post-click conversions #4 revenue Post-impression conversions #4
Post-impression conversions #4 revenue Post-click conversions #5
Post-click conversions #5 revenue Post-impression conversions #5
Post-impression conversions #5 revenue Post-click conversions #6
Post-click conversions #6 revenue Post-impression conversions #6
Post-impression conversions #6 revenue Total Post-click conversions
Total Post-click conversions revenue Total Post-impression conversions
Total Post-impression conversions revenue Total Pixels #1
Total Pixels #2 Total Pixels #3
Total Pixels #4 Total Pixels #5
Total Pixels #6 Total Pixels
CPA Post-click CPA Post-impression
Video Creative Views Video Starts
Video 25% Completions Video 50% Completions
Video 75% Completions Video Completions
Video Engaged Views Video Completion Rate
Video Mutes Video Unmutes
Video Pauses Video Resumes
Video Fullscreens Video Errors
Video Skips Video Rewinds
Video Expands Video Collapses
Video Accept Invitations Video Closes
Sampled Tracked Impressions Sampled Viewed Impressions
Viewability % Client Advertiser Cost
Client Advertiser eCPC Client Advertiser eCPM
Date
Site Category
Fold Advertiser ID
Advertiser Name Campaign
Campaign ID Campaign Start Date
Campaign End Date Ad Group
Ad Group ID Impressions Bid On
Impressions Won CTR
Win/Bid Ratio Clicks
Partner Cost Advertiser Cost
Partner eCPC Partner eCPM
Advertiser eCPC Advertiser eCPM
Post-click conversions #1 Post-click conversions #1 revenue
Post-impression conversions #1 Post-impression conversions #1 revenue
Post-click conversions #2 Post-click conversions #2 revenue
Post-impression conversions #2 Post-impression conversions #2 revenue
Post-click conversions #3 Post-click conversions #3 revenue
Post-impression conversions #3 Post-impression conversions #3 revenue
Post-click conversions #4 Post-click conversions #4 revenue
Post-impression conversions #4 Post-impression conversions #4 revenue
Post-click conversions #5 Post-click conversions #5 revenue
Post-impression conversions #5 Post-impression conversions #5 revenue
Total Post-click conversions Total Post-click conversions revenue
Total Post-impression conversions Total Post-impression conversions revenue
Total Pixels #1 Total Pixels #2
Total Pixels #3 Total Pixels #4
Total Pixels #5 Total Pixels #6
Total Pixels CPA Post-click
CPA Post-impression Video Creative Views
Video Starts Video 25% Completions
Video 50% Completions Video 75% Completions
Video Completions Video Engaged Views
Video Completion Rate Video Mutes
Video Unmutes Video Pauses
Video Resumes Video Fullscreens
Video Errors Video Skips
Video Rewinds Video Expands
Video Collapses Video Accept Invitations
Video Closes Sampled Tracked Impressions
Sampled Viewed Impressions Viewability %
Client Advertiser Cost Client Advertiser eCPC
Client Advertiser eCPM Date
Site Ad Format
Supply Vendor App
Advertiser ID Advertiser Name
Campaign Campaign ID
Campaign Start Date Campaign End Date
Ad Group Ad Group ID
Impressions Bid On Impressions Won
Win/Bid Ratio Clicks
CTR Partner Cost
Advertiser Cost Partner eCPC
Partner eCPM Advertiser eCPC
Advertiser eCPM Post-click conversions #1
Post-click conversions #1 revenue Post-impression conversions #1
Post-impression conversions #1 revenue Post-click conversions #2
Post-click conversions #2 revenue Post-impression conversions #2
Post-impression conversions #2 revenue Post-click conversions #3
Post-click conversions #3 revenue Post-impression conversions #3
Post-impression conversions #3 revenue Post-click conversions #4
Post-click conversions #4 revenue Post-impression conversions #4
Post-impression conversions #4 revenue Post-click conversions #5
Post-click conversions #5 revenue Post-impression conversions #5
Post-impression conversions #5 revenue Post-click conversions #6
Post-click conversions #6 revenue Post-impression conversions #6
Post-impression conversions #6 revenue Total Post-click conversions
Total Post-click conversions revenue Total Post-impression conversions
Total Post-impression conversions revenue Total Pixels #1
Total Pixels #2 Total Pixels #3
Total Pixels #4 Total Pixels #5
Total Pixels #6 Total Pixels
CPA Post-click CPA Post-impression
Video Creative Views Video Starts
Video 25% Completions Video 50% Completions
Video 75% Completions Video Completions
Video Engaged Views Video Completion Rate
Video Mutes Video Unmutes
Video Pauses Video Resumes
Video Fullscreens Video Errors
Video Skips Video Rewinds
Video Expands Video Collapses
Video Accept Invitations Video Closes
Sampled Tracked Impressions Sampled Viewed Impressions
Viewability % Client Advertiser Cost
Client Advertiser eCPC Client Advertiser eCPM
Date

HOW TO

How to Connect Your DataGetting Started

TapClicks Getting Started Guide Learn TapClicks Fast with These Resources and Guides.

Data Source User Guide Need Help with Google, Facebook, or Amazon?

Start Automating Your Marketing Data Today!

Talk To An Expert
Try It Free

No Credit Card Required.

Products
Solutions
Resources
Company
Privacy Policy | Website Terms of Use | Customer Terms | Partner Terms TapClicks © . All rights reserved.
Facebook-f Twitter Instagram Linkedin Youtube
¿