The Trade Desk
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
- Ad Group Conversions
- Ad Groups
- Browsers & Devices
- Campaign Conversions
- Campaigns
- Creatives
- Data Element Report
- Geo Data
- Site/App List
- Sites
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
All Dimensions and Metrics
- Ad Format
- Ad Group
- Ad Group ID
- Advertiser Cost
- Advertiser ID
- Advertiser Name
- Advertiser eCPC
- Advertiser eCPM
- Attribution Model
- Browser
- CPA Post-click
- CPA Post-impression
- CTR
- Campaign
- Campaign End Date
- Campaign ID
- Campaign Start Date
- Category
- City
- Clicks
- Client Advertiser Cost
- Client Advertiser eCPC
- Client Advertiser eCPM
- Conversion ID
- Conversion Time
- Country
- Creative
- Creative ID
- Creative Is Trackable
- Creative Was Viewable
- Currency
- Data Element
- Date
- Device Type
- Display Clicks
- Fold
- Impressions
- Impressions Bid On
- Impressions Won
- Last Impression Ad Group ID
- Last Impression Ad Group Name
- Last Impression Campaign ID
- Last Impression Campaign Name
- Metropolitan Area
- Monetary Value
- Non-display Clicks
- OS
- OS Family
- Order ID
- Partner Cost
- Partner eCPC
- Partner eCPM
- Post-click conversions #1
- Post-click conversions #1 revenue
- Post-click conversions #2
- Post-click conversions #2 revenue
- Post-click conversions #3
- Post-click conversions #3 revenue
- Post-click conversions #4
- Post-click conversions #4 revenue
- Post-click conversions #5
- Post-click conversions #5 revenue
- Post-click conversions #6
- Post-click conversions #6 revenue
- Post-impression conversions #1
- Post-impression conversions #1 revenue
- Post-impression conversions #2
- Post-impression conversions #2 revenue
- Post-impression conversions #3
- Post-impression conversions #3 revenue
- Post-impression conversions #4
- Post-impression conversions #4 revenue
- Post-impression conversions #5
- Post-impression conversions #5 revenue
- Post-impression conversions #6
- Post-impression conversions #6 revenue
- Preview
- Preview Iframe
- Preview Url
- Region
- Site
- Supply Vendor
- TD 1
- TD 10
- TD 2
- TD 3
- TD 4
- TD 5
- TD 6
- TD 7
- TD 8
- TD 9
- Third Party Brand Name
- Time Zone
- Total Pixels
- Total Pixels #1
- Total Pixels #2
- Total Pixels #3
- Total Pixels #4
- Total Pixels #5
- Total Pixels #6
- Total Post-click conversions
- Total Post-click conversions revenue
- Total Post-impression conversions
- Total Post-impression conversions revenue
- Tracking Tag Name
- Video 25% Completions
- Video 50% Completions
- Video 75% Completions
- Video Accept Invitations
- Video Closes
- Video Collapses
- Video Completion Rate
- Video Completions
- Video Creative Views
- Video Engaged Views
- Video Errors
- Video Expands
- Video Fullscreens
- Video Mutes
- Video Pauses
- Video Resumes
- Video Rewinds
- Video Skips
- Video Starts
- Video Unmutes
- Viewability %
- Win/Bid Ratio
Data View Details: Ad Group Conversions
- Advertiser ID
- Advertiser Name
- Attribution Model
- Campaign End Date
- Campaign Start Date
- Conversion ID
- Conversion Time
- Date
- Display Clicks
- Impressions
- Last Impression Ad Group ID
- Last Impression Ad Group Name
- Last Impression Campaign ID
- Last Impression Campaign Name
- Monetary Value
- Non-display Clicks
- Order ID
- TD 1
- TD 10
- TD 2
- TD 3
- TD 4
- TD 5
- TD 6
- TD 7
- TD 8
- TD 9
- Tracking Tag Name
Data View Details: Ad Groups
- Ad Group
- Ad Group ID
- Advertiser Cost
- Advertiser ID
- Advertiser Name
- Advertiser eCPC
- Advertiser eCPM
- CPA Post-click
- CPA Post-impression
- CTR
- Campaign
- Campaign End Date
- Campaign ID
- Campaign Start Date
- Clicks
- Client Advertiser Cost
- Client Advertiser eCPC
- Client Advertiser eCPM
- Creative Is Trackable
- Creative Was Viewable
- Date
- Impressions Bid On
- Impressions Won
- Partner Cost
- Partner eCPC
- Partner eCPM
- Post-click conversions #1
- Post-click conversions #1 revenue
- Post-click conversions #2
- Post-click conversions #2 revenue
- Post-click conversions #3
- Post-click conversions #3 revenue
- Post-click conversions #4
- Post-click conversions #4 revenue
- Post-click conversions #5
- Post-click conversions #5 revenue
- Post-click conversions #6
- Post-click conversions #6 revenue
- Post-impression conversions #1
- Post-impression conversions #1 revenue
- Post-impression conversions #2
- Post-impression conversions #2 revenue
- Post-impression conversions #3
- Post-impression conversions #3 revenue
- Post-impression conversions #4
- Post-impression conversions #4 revenue
- Post-impression conversions #5
- Post-impression conversions #5 revenue
- Post-impression conversions #6
- Post-impression conversions #6 revenue
- Total Pixels
- Total Pixels #1
- Total Pixels #2
- Total Pixels #3
- Total Pixels #4
- Total Pixels #5
- Total Pixels #6
- Total Post-click conversions
- Total Post-click conversions revenue
- Total Post-impression conversions
- Total Post-impression conversions revenue
- Video 25% Completions
- Video 50% Completions
- Video 75% Completions
- Video Accept Invitations
- Video Closes
- Video Collapses
- Video Completion Rate
- Video Completions
- Video Creative Views
- Video Engaged Views
- Video Errors
- Video Expands
- Video Fullscreens
- Video Mutes
- Video Pauses
- Video Resumes
- Video Rewinds
- Video Skips
- Video Starts
- Video Unmutes
- Viewability %
- Win/Bid Ratio
Data View Details: Browsers & Devices
- Ad Group
- Ad Group ID
- Advertiser Cost
- Advertiser ID
- Advertiser Name
- Advertiser eCPC
- Advertiser eCPM
- Browser
- CPA Post-click
- CPA Post-impression
- CTR
- Campaign
- Campaign End Date
- Campaign ID
- Campaign Start Date
- Clicks
- Client Advertiser Cost
- Client Advertiser eCPC
- Client Advertiser eCPM
- Creative Is Trackable
- Creative Was Viewable
- Date
- Device Type
- Impressions Bid On
- Impressions Won
- OS
- OS Family
- Partner Cost
- Partner eCPC
- Partner eCPM
- Post-click conversions #1
- Post-click conversions #1 revenue
- Post-click conversions #2
- Post-click conversions #2 revenue
- Post-click conversions #3
- Post-click conversions #3 revenue
- Post-click conversions #4
- Post-click conversions #4 revenue
- Post-click conversions #5
- Post-click conversions #5 revenue
- Post-click conversions #6
- Post-click conversions #6 revenue
- Post-impression conversions #1
- Post-impression conversions #1 revenue
- Post-impression conversions #2
- Post-impression conversions #2 revenue
- Post-impression conversions #3
- Post-impression conversions #3 revenue
- Post-impression conversions #4
- Post-impression conversions #4 revenue
- Post-impression conversions #5
- Post-impression conversions #5 revenue
- Post-impression conversions #6
- Post-impression conversions #6 revenue
- Total Pixels
- Total Pixels #1
- Total Pixels #2
- Total Pixels #3
- Total Pixels #4
- Total Pixels #5
- Total Pixels #6
- Total Post-click conversions
- Total Post-click conversions revenue
- Total Post-impression conversions
- Total Post-impression conversions revenue
- Video 25% Completions
- Video 50% Completions
- Video 75% Completions
- Video Accept Invitations
- Video Closes
- Video Collapses
- Video Completion Rate
- Video Completions
- Video Creative Views
- Video Engaged Views
- Video Errors
- Video Expands
- Video Fullscreens
- Video Mutes
- Video Pauses
- Video Resumes
- Video Rewinds
- Video Skips
- Video Starts
- Video Unmutes
- Viewability %
- Win/Bid Ratio
Data View Details: Campaign Conversions
- Advertiser ID
- Advertiser Name
- Attribution Model
- Campaign End Date
- Campaign Start Date
- Conversion ID
- Conversion Time
- Date
- Display Clicks
- Impressions
- Last Impression Ad Group ID
- Last Impression Ad Group Name
- Last Impression Campaign ID
- Last Impression Campaign Name
- Monetary Value
- Non-display Clicks
- Order ID
- TD 1
- TD 10
- TD 2
- TD 3
- TD 4
- TD 5
- TD 6
- TD 7
- TD 8
- TD 9
- Tracking Tag Name
Data View Details: Campaigns
- Advertiser Cost
- Advertiser ID
- Advertiser Name
- Advertiser eCPC
- Advertiser eCPM
- CPA Post-click
- CPA Post-impression
- CTR
- Campaign
- Campaign End Date
- Campaign ID
- Campaign Start Date
- Clicks
- Client Advertiser Cost
- Client Advertiser eCPC
- Client Advertiser eCPM
- Creative Is Trackable
- Creative Was Viewable
- Currency
- Date
- Impressions Bid On
- Impressions Won
- Partner Cost
- Partner eCPC
- Partner eCPM
- Post-click conversions #1
- Post-click conversions #1 revenue
- Post-click conversions #2
- Post-click conversions #2 revenue
- Post-click conversions #3
- Post-click conversions #3 revenue
- Post-click conversions #4
- Post-click conversions #4 revenue
- Post-click conversions #5
- Post-click conversions #5 revenue
- Post-click conversions #6
- Post-click conversions #6 revenue
- Post-impression conversions #1
- Post-impression conversions #1 revenue
- Post-impression conversions #2
- Post-impression conversions #2 revenue
- Post-impression conversions #3
- Post-impression conversions #3 revenue
- Post-impression conversions #4
- Post-impression conversions #4 revenue
- Post-impression conversions #5
- Post-impression conversions #5 revenue
- Post-impression conversions #6
- Post-impression conversions #6 revenue
- Time Zone
- Total Pixels
- Total Pixels #1
- Total Pixels #2
- Total Pixels #3
- Total Pixels #4
- Total Pixels #5
- Total Pixels #6
- Total Post-click conversions
- Total Post-click conversions revenue
- Total Post-impression conversions
- Total Post-impression conversions revenue
- Video 25% Completions
- Video 50% Completions
- Video 75% Completions
- Video Accept Invitations
- Video Closes
- Video Collapses
- Video Completion Rate
- Video Completions
- Video Creative Views
- Video Engaged Views
- Video Errors
- Video Expands
- Video Fullscreens
- Video Mutes
- Video Pauses
- Video Resumes
- Video Rewinds
- Video Skips
- Video Starts
- Video Unmutes
- Viewability %
- Win/Bid Ratio
Data View Details: Creatives
- Ad Format
- Ad Group
- Ad Group ID
- Advertiser Cost
- Advertiser ID
- Advertiser Name
- Advertiser eCPC
- Advertiser eCPM
- CPA Post-click
- CPA Post-impression
- CTR
- Campaign
- Campaign End Date
- Campaign ID
- Campaign Start Date
- Clicks
- Client Advertiser Cost
- Client Advertiser eCPC
- Client Advertiser eCPM
- Creative
- Creative ID
- Creative Is Trackable
- Creative Was Viewable
- Date
- Impressions Bid On
- Impressions Won
- Partner Cost
- Partner eCPC
- Partner eCPM
- Post-click conversions #1
- Post-click conversions #1 revenue
- Post-click conversions #2
- Post-click conversions #2 revenue
- Post-click conversions #3
- Post-click conversions #3 revenue
- Post-click conversions #4
- Post-click conversions #4 revenue
- Post-click conversions #5
- Post-click conversions #5 revenue
- Post-click conversions #6
- Post-click conversions #6 revenue
- Post-impression conversions #1
- Post-impression conversions #1 revenue
- Post-impression conversions #2
- Post-impression conversions #2 revenue
- Post-impression conversions #3
- Post-impression conversions #3 revenue
- Post-impression conversions #4
- Post-impression conversions #4 revenue
- Post-impression conversions #5
- Post-impression conversions #5 revenue
- Post-impression conversions #6
- Post-impression conversions #6 revenue
- Preview
- Preview Iframe
- Preview Url
- Total Pixels
- Total Pixels #1
- Total Pixels #2
- Total Pixels #3
- Total Pixels #4
- Total Pixels #5
- Total Pixels #6
- Total Post-click conversions
- Total Post-click conversions revenue
- Total Post-impression conversions
- Total Post-impression conversions revenue
- Video 25% Completions
- Video 50% Completions
- Video 75% Completions
- Video Accept Invitations
- Video Closes
- Video Collapses
- Video Completion Rate
- Video Completions
- Video Creative Views
- Video Engaged Views
- Video Errors
- Video Expands
- Video Fullscreens
- Video Mutes
- Video Pauses
- Video Resumes
- Video Rewinds
- Video Skips
- Video Starts
- Video Unmutes
- Viewability %
- Win/Bid Ratio
Data View Details: Data Element Report
- Ad Group
- Ad Group ID
- Advertiser Cost
- Advertiser ID
- Advertiser Name
- Advertiser eCPC
- Advertiser eCPM
- CPA Post-click
- CPA Post-impression
- CTR
- Campaign
- Campaign End Date
- Campaign ID
- Campaign Start Date
- Clicks
- Client Advertiser Cost
- Client Advertiser eCPC
- Client Advertiser eCPM
- Creative Is Trackable
- Creative Was Viewable
- Data Element
- Date
- Impressions Bid On
- Impressions Won
- Partner Cost
- Partner eCPC
- Partner eCPM
- Post-click conversions #1
- Post-click conversions #1 revenue
- Post-click conversions #2
- Post-click conversions #2 revenue
- Post-click conversions #3
- Post-click conversions #3 revenue
- Post-click conversions #4
- Post-click conversions #4 revenue
- Post-click conversions #5
- Post-click conversions #5 revenue
- Post-click conversions #6
- Post-click conversions #6 revenue
- Post-impression conversions #1
- Post-impression conversions #1 revenue
- Post-impression conversions #2
- Post-impression conversions #2 revenue
- Post-impression conversions #3
- Post-impression conversions #3 revenue
- Post-impression conversions #4
- Post-impression conversions #4 revenue
- Post-impression conversions #5
- Post-impression conversions #5 revenue
- Post-impression conversions #6
- Post-impression conversions #6 revenue
- Third Party Brand Name
- Total Pixels
- Total Pixels #1
- Total Pixels #2
- Total Pixels #3
- Total Pixels #4
- Total Pixels #5
- Total Pixels #6
- Total Post-click conversions
- Total Post-click conversions revenue
- Total Post-impression conversions
- Total Post-impression conversions revenue
- Video 25% Completions
- Video 50% Completions
- Video 75% Completions
- Video Accept Invitations
- Video Closes
- Video Collapses
- Video Completion Rate
- Video Completions
- Video Creative Views
- Video Engaged Views
- Video Errors
- Video Expands
- Video Fullscreens
- Video Mutes
- Video Pauses
- Video Resumes
- Video Rewinds
- Video Skips
- Video Starts
- Video Unmutes
- Viewability %
- Win/Bid Ratio
Data View Details: Geo Data
- Ad Group
- Ad Group ID
- Advertiser Cost
- Advertiser ID
- Advertiser Name
- Advertiser eCPC
- Advertiser eCPM
- CPA Post-click
- CPA Post-impression
- CTR
- Campaign
- Campaign End Date
- Campaign ID
- Campaign Start Date
- City
- Clicks
- Client Advertiser Cost
- Client Advertiser eCPC
- Client Advertiser eCPM
- Country
- Creative Is Trackable
- Creative Was Viewable
- Date
- Impressions Bid On
- Impressions Won
- Metropolitan Area
- Partner Cost
- Partner eCPC
- Partner eCPM
- Post-click conversions #1
- Post-click conversions #1 revenue
- Post-click conversions #2
- Post-click conversions #2 revenue
- Post-click conversions #3
- Post-click conversions #3 revenue
- Post-click conversions #4
- Post-click conversions #4 revenue
- Post-click conversions #5
- Post-click conversions #5 revenue
- Post-click conversions #6
- Post-click conversions #6 revenue
- Post-impression conversions #1
- Post-impression conversions #1 revenue
- Post-impression conversions #2
- Post-impression conversions #2 revenue
- Post-impression conversions #3
- Post-impression conversions #3 revenue
- Post-impression conversions #4
- Post-impression conversions #4 revenue
- Post-impression conversions #5
- Post-impression conversions #5 revenue
- Post-impression conversions #6
- Post-impression conversions #6 revenue
- Region
- Total Pixels
- Total Pixels #1
- Total Pixels #2
- Total Pixels #3
- Total Pixels #4
- Total Pixels #5
- Total Pixels #6
- Total Post-click conversions
- Total Post-click conversions revenue
- Total Post-impression conversions
- Total Post-impression conversions revenue
- Video 25% Completions
- Video 50% Completions
- Video 75% Completions
- Video Accept Invitations
- Video Closes
- Video Collapses
- Video Completion Rate
- Video Completions
- Video Creative Views
- Video Engaged Views
- Video Errors
- Video Expands
- Video Fullscreens
- Video Mutes
- Video Pauses
- Video Resumes
- Video Rewinds
- Video Skips
- Video Starts
- Video Unmutes
- Viewability %
- Win/Bid Ratio
Data View Details: Site/App List
- Ad Group
- Ad Group ID
- Advertiser Cost
- Advertiser ID
- Advertiser Name
- Advertiser eCPC
- Advertiser eCPM
- CPA Post-click
- CPA Post-impression
- CTR
- Campaign
- Campaign End Date
- Campaign ID
- Campaign Start Date
- Category
- Clicks
- Client Advertiser Cost
- Client Advertiser eCPC
- Client Advertiser eCPM
- Creative Is Trackable
- Creative Was Viewable
- Date
- Fold
- Impressions Bid On
- Impressions Won
- Partner Cost
- Partner eCPC
- Partner eCPM
- Post-click conversions #1
- Post-click conversions #1 revenue
- Post-click conversions #2
- Post-click conversions #2 revenue
- Post-click conversions #3
- Post-click conversions #3 revenue
- Post-click conversions #4
- Post-click conversions #4 revenue
- Post-click conversions #5
- Post-click conversions #5 revenue
- Post-impression conversions #1
- Post-impression conversions #1 revenue
- Post-impression conversions #2
- Post-impression conversions #2 revenue
- Post-impression conversions #3
- Post-impression conversions #3 revenue
- Post-impression conversions #4
- Post-impression conversions #4 revenue
- Post-impression conversions #5
- Post-impression conversions #5 revenue
- Site
- Total Pixels
- Total Pixels #1
- Total Pixels #2
- Total Pixels #3
- Total Pixels #4
- Total Pixels #5
- Total Pixels #6
- Total Post-click conversions
- Total Post-click conversions revenue
- Total Post-impression conversions
- Total Post-impression conversions revenue
- Video 25% Completions
- Video 50% Completions
- Video 75% Completions
- Video Accept Invitations
- Video Closes
- Video Collapses
- Video Completion Rate
- Video Completions
- Video Creative Views
- Video Engaged Views
- Video Errors
- Video Expands
- Video Fullscreens
- Video Mutes
- Video Pauses
- Video Resumes
- Video Rewinds
- Video Skips
- Video Starts
- Video Unmutes
- Viewability %
- Win/Bid Ratio
Data View Details: Sites
- Ad Format
- Ad Group
- Ad Group ID
- Advertiser Cost
- Advertiser ID
- Advertiser Name
- Advertiser eCPC
- Advertiser eCPM
- CPA Post-click
- CPA Post-impression
- CTR
- Campaign
- Campaign End Date
- Campaign ID
- Campaign Start Date
- Clicks
- Client Advertiser Cost
- Client Advertiser eCPC
- Client Advertiser eCPM
- Creative Is Trackable
- Creative Was Viewable
- Date
- Impressions Bid On
- Impressions Won
- Partner Cost
- Partner eCPC
- Partner eCPM
- Post-click conversions #1
- Post-click conversions #1 revenue
- Post-click conversions #2
- Post-click conversions #2 revenue
- Post-click conversions #3
- Post-click conversions #3 revenue
- Post-click conversions #4
- Post-click conversions #4 revenue
- Post-click conversions #5
- Post-click conversions #5 revenue
- Post-click conversions #6
- Post-click conversions #6 revenue
- Post-impression conversions #1
- Post-impression conversions #1 revenue
- Post-impression conversions #2
- Post-impression conversions #2 revenue
- Post-impression conversions #3
- Post-impression conversions #3 revenue
- Post-impression conversions #4
- Post-impression conversions #4 revenue
- Post-impression conversions #5
- Post-impression conversions #5 revenue
- Post-impression conversions #6
- Post-impression conversions #6 revenue
- Site
- Supply Vendor
- Total Pixels
- Total Pixels #1
- Total Pixels #2
- Total Pixels #3
- Total Pixels #4
- Total Pixels #5
- Total Pixels #6
- Total Post-click conversions
- Total Post-click conversions revenue
- Total Post-impression conversions
- Total Post-impression conversions revenue
- Video 25% Completions
- Video 50% Completions
- Video 75% Completions
- Video Accept Invitations
- Video Closes
- Video Collapses
- Video Completion Rate
- Video Completions
- Video Creative Views
- Video Engaged Views
- Video Errors
- Video Expands
- Video Fullscreens
- Video Mutes
- Video Pauses
- Video Resumes
- Video Rewinds
- Video Skips
- Video Starts
- Video Unmutes
- Viewability %
- Win/Bid Ratio