The Trade Desk

The Trade Desk is a buy-side platform providing access to all RTB inventory for display, television, video, social, mobile, and more.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

  • Ad Group Conversions
  • Ad Groups
  • Browsers & Devices
  • Campaign Conversions
  • Campaigns
  • Creatives
  • Data Element Report
  • Geo Data
  • Site/App List
  • Sites

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

See Sample Dimensions and Metrics

  • Viewability %
  • Advertiser Cost
  • Advertiser eCPC
  • Advertiser eCPM
  • CPA Post-click
  • CPA Post-impression
  • CTR
  • Campaign
  • Campaign
  • Campaign ID
  • Campaigns Count
  • Clicks
  • Client
  • Client Advertiser Cost
  • Client Advertiser eCPC
  • Client Advertiser eCPM
  • Creative Is Trackable
  • Creative Was Viewable
  • Currency
  • Date
  • Formatted Date
  • Impressions Bid On
  • Impressions Won
  • Partner Cost
  • Partner eCPC
  • Partner eCPM
  • Post-click conversions #1
  • Post-click conversions #1 revenue
  • Post-click conversions #2
  • Post-click conversions #2 revenue
  • Post-click conversions #3
  • Post-click conversions #3 revenue
  • Post-click conversions #4
  • Post-click conversions #4 revenue
  • Post-click conversions #5
  • Post-click conversions #5 revenue
  • Post-click conversions #6
  • Post-click conversions #6 revenue
  • Post-impression conversions #1
  • Post-impression conversions #1 revenue
  • Post-impression conversions #2
  • Post-impression conversions #2 revenue
  • Post-impression conversions #3
  • Post-impression conversions #3 revenue
  • Post-impression conversions #4
  • Post-impression conversions #4 revenue
  • Post-impression conversions #5
  • Post-impression conversions #5 revenue
  • Post-impression conversions #6
  • Post-impression conversions #6 revenue
  • Time Zone
  • Total Pixels
  • Total Pixels #1
  • Total Pixels #2
  • Total Pixels #3
  • Total Pixels #4
  • Total Pixels #5
  • Total Pixels #6
  • Total Post-click conversions
  • Total Post-click conversions revenue
  • Total Post-impression conversions
  • Total Post-impression conversions revenue
  • Video 25% Completions
  • Video 50% Completions
  • Video 75% Completions
  • Video Accept Invitations
  • Video Closes
  • Video Collapses
  • Video Completion Rate
  • Video Completions
  • Video Creative Views
  • Video Engaged Views
  • Video Errors
  • Video Expands
  • Video Fullscreens
  • Video Mutes
  • Video Pauses
  • Video Resumes
  • Video Rewinds
  • Video Skips
  • Video Starts
  • Video Unmutes
  • Win/Bid Ratio

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