TapOverdrive
We care about our dealership partners, and with our expertise in digital marketing and passion for helping others, we want dealerships to reach their fullest car selling potential in a competitive industry.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| Account ID | Active Chat Conversations |
| Active Form Fill Conversations | Active Texts Conversations |
| Ad Region | Ad State |
| Average Call Duration | Bing Mobile Visits |
| Bing Visits | Call Leads |
| Call Recorded? | Call Tracking Number |
| Caller Region | Caller State |
| Campaign Daily Posting Goal | Campaign End |
| Campaign Filters | Campaign ID |
| Campaign Monthly Posts | Campaign Name |
| Campaign Options | Campaign Posting Region |
| Campaign Recurring? | Campaign Schedule Info |
| Campaign Start | Campaign Status |
| Campaign Tracking Numbers | Car Details Clicks |
| Car ID | Car Level Text Leads |
| Car Picture Clicks | Car Pictures Clicks |
| Car Posted Time | Carfax Clicks |
| Cars Posted | Cars Sold |
| Chat Clicks | Chat Leads |
| Client Cost | Content |
| Conversation ID | Cost Per Lead |
| Cost per Lead | Craigslist Mobile Visits |
| Craigslist Visits | Credit App Lead ID |
| Credit App Lead Status | Credit App Leads |
| Customer Email | Customer Name |
| Customer Number | Customer Phone |
| Date | Dealer Agency ID |
| Dealer Agency Name | Dealer Agency Short Name |
| Dealer CRM Email | Dealer City |
| Dealer Email | Dealer ID |
| Dealer Location Latitude | Dealer Location Longitude |
| Dealer Market ID | Dealer Market Name |
| Dealer Name | Dealer Phone |
| Dealer Site Link | Dealer State |
| Dealer Status | Dealer Street |
| Dealer Text Forward Number | Dealer Timezone |
| Dealer Website Clicks | Dealer Zip |
| Duration | Email Clicks |
| Email Leads | End Time |
| Facebook Clicks | Facebook Mobile Visits |
| Facebook Visits | Finance App Leads |
| Finance Page Clicks | First Posted Date |
| Form Fill Leads | Google Mobile Visits |
| Google Plus Clicks | Google Visits |
| Landing Page Link | Landing Page Visits |
| Last Posted Date | Latest Car Posting |
| Lead ID | Lead Source |
| Lead Status | Live Posted Cars |
| Live Sold Inventory | Location Clicks |
| Make | Map Direction Clicks |
| Map Directions Clicks | Map Link Clicks |
| Message | Message ID |
| Mobile Form Clicks | Mobile Landing Page Visits |
| Mobile Page Visits | Model |
| Other Mobile Visits | Other Visits |
| Owner ID | Picture Clicks |
| Pinterest Clicks | Posted Sold Cars |
| Posting Cost | Posting URL |
| Price | Print Map Clicks |
| Print Page Clicks | Provider ID |
| Provider Name | QR Code Scans |
| Received Time | Region |
| Schedule Trade Leads | Search Result Page Visits |
| Search Result Visits | Sold Time |
| Start Time | State |
| Status | Stock Number |
| Subject | Test Drive Clicks |
| Test Drive Leads | Text Back Link |
| Text Lead ID | Text Leads |
| Text Message ID | Text Tracking Number |
| Thumbnail | Thumbnail URL |
| Total Call Leads | Total Chats |
| Total Email Leads | Total Leads |
| Total Leads In Last 30 Days | Total Leads Last 30 Days |
| Total Text Leads | Total Unanswered Leads |
| Total Unique Leads | Tracking Number |
| Twitter Clicks | Unanswered Call Leads |
| Unique Call Leads | Unique Chat Leads |
| Unique Chats | Unique Email Leads |
| Unique Leads | Unique Text Leads |
| VDP URL | Vehicle |
| Vehicle Car ID | Vehicle ID |
| Vehicle Schedule Trade Leads | Vehicle Value Check Leads |
| Vendor Call ID | Video Clicks |
| View Chat Conversation | View Entire Conversation |
| We Buy Car Clicks | We Buy Car Leads |
| Yahoo Mobile Visits | Yahoo Visits |
| Year | rint Map Clicks |
| Ad Region | Ad State |
| Average Call Duration | Call Recorded? |
| Call Tracking Number | Campaign Daily Posting Goal |
| Campaign End | Campaign Filters |
| Campaign ID | Campaign Monthly Posts |
| Campaign Name | Campaign Options |
| Campaign Posting Region | Campaign Recurring? |
| Campaign Schedule Info | Campaign Start |
| Campaign Status | Campaign Tracking Numbers |
| Car ID | Customer Name |
| Customer Number | Date |
| Dealer Agency ID | Dealer Agency Short Name |
| Dealer CRM Email | Dealer City |
| Dealer Email | Dealer ID |
| Dealer Location Latitude | Dealer Location Longitude |
| Dealer Market ID | Dealer Market Name |
| Dealer Name | Dealer Phone |
| Dealer Site Link | Dealer State |
| Dealer Status | Dealer Street |
| Dealer Text Forward Number | Dealer Timezone |
| Dealer Zip | Duration |
| End Time | Lead ID |
| Lead Source | Lead Status |
| Provider ID | Provider Name |
| Region | Start Time |
| State | Status |
| Vendor Call ID |
| Campaign Daily Posting Goal | Campaign End |
| Campaign Filters | Campaign ID |
| Campaign Monthly Posts | Campaign Name |
| Campaign Options | Campaign Posting Region |
| Campaign Recurring? | Campaign Schedule Info |
| Campaign Start | Campaign Status |
| Campaign Tracking Numbers | Customer Name |
| Date | Dealer Agency ID |
| Dealer Agency Short Name | Dealer CRM Email |
| Dealer City | Dealer Email |
| Dealer ID | Dealer Location Latitude |
| Dealer Location Longitude | Dealer Market ID |
| Dealer Market Name | Dealer Name |
| Dealer Phone | Dealer Site Link |
| Dealer State | Dealer Status |
| Dealer Street | Dealer Text Forward Number |
| Dealer Timezone | Dealer Zip |
| Lead ID | Lead Source |
| Lead Status | Message |
| Message ID | Owner ID |
| Provider ID | Provider Name |
| Received Time | Tracking Number |
| Vehicle ID | View Entire Conversation |
| Campaign Daily Posting Goal | Campaign End |
| Campaign Filters | Campaign ID |
| Campaign Monthly Posts | Campaign Name |
| Campaign Options | Campaign Posting Region |
| Campaign Recurring? | Campaign Schedule Info |
| Campaign Start | Campaign Status |
| Campaign Tracking Numbers | Credit App Lead ID |
| Credit App Lead Status | Customer Email |
| Customer Name | Customer Number |
| Date | Dealer Agency ID |
| Dealer Agency Short Name | Dealer CRM Email |
| Dealer City | Dealer Email |
| Dealer ID | Dealer Location Latitude |
| Dealer Location Longitude | Dealer Market ID |
| Dealer Market Name | Dealer Name |
| Dealer Phone | Dealer Site Link |
| Dealer State | Dealer Status |
| Dealer Street | Dealer Text Forward Number |
| Dealer Timezone | Dealer Zip |
| Landing Page Link | Lead Source |
| Provider ID | Provider Name |
| Received Time | Stock Number |
| Thumbnail | Thumbnail URL |
| Vehicle | Vehicle ID |
| Account ID | Campaign Daily Posting Goal |
| Campaign End | Campaign Filters |
| Campaign ID | Campaign Monthly Posts |
| Campaign Name | Campaign Options |
| Campaign Posting Region | Campaign Recurring? |
| Campaign Schedule Info | Campaign Start |
| Campaign Status | Campaign Tracking Numbers |
| Car ID | Car Posted Time |
| Date | Dealer Agency ID |
| Dealer Agency Name | Dealer Agency Short Name |
| Dealer CRM Email | Dealer City |
| Dealer Email | Dealer ID |
| Dealer Location Latitude | Dealer Location Longitude |
| Dealer Market ID | Dealer Market Name |
| Dealer Name | Dealer Phone |
| Dealer Site Link | Dealer State |
| Dealer Status | Dealer Street |
| Dealer Text Forward Number | Dealer Timezone |
| Dealer Zip | First Posted Date |
| Last Posted Date | Make |
| Model | Posting URL |
| Price | Provider ID |
| Provider Name | Stock Number |
| Thumbnail | Thumbnail URL |
| VDP URL | Year |
| Active Chat Conversations | Active Form Fill Conversations |
| Active Texts Conversations | Average Call Duration |
| Bing Mobile Visits | Bing Visits |
| Car Details Clicks | Car Level Text Leads |
| Car Picture Clicks | Carfax Clicks |
| Cars Posted | Chat Clicks |
| Client Cost | Cost Per Lead |
| Craigslist Mobile Visits | Craigslist Visits |
| Date | Dealer Agency ID |
| Dealer Agency Name | Dealer Agency Short Name |
| Dealer CRM Email | Dealer City |
| Dealer Email | Dealer ID |
| Dealer Location Latitude | Dealer Location Longitude |
| Dealer Market ID | Dealer Market Name |
| Dealer Name | Dealer Phone |
| Dealer Site Link | Dealer State |
| Dealer Status | Dealer Street |
| Dealer Text Forward Number | Dealer Timezone |
| Dealer Website Clicks | Dealer Zip |
| Email Clicks | Facebook Clicks |
| Facebook Mobile Visits | Facebook Visits |
| Finance App Leads | Finance Page Clicks |
| Form Fill Leads | Google Mobile Visits |
| Google Plus Clicks | Google Visits |
| Landing Page Visits | Live Posted Cars |
| Live Sold Inventory | Map Direction Clicks |
| Mobile Form Clicks | Mobile Landing Page Visits |
| Other Mobile Visits | Other Visits |
| Pinterest Clicks | Posted Sold Cars |
| Posting Cost | Print Map Clicks |
| Print Page Clicks | Search Result Page Visits |
| Test Drive Clicks | Test Drive Leads |
| Total Call Leads | Total Chats |
| Total Email Leads | Total Leads |
| Total Leads In Last 30 Days | Total Text Leads |
| Total Unanswered Leads | Twitter Clicks |
| Unanswered Call Leads | Unique Call Leads |
| Unique Chat Leads | Unique Email Leads |
| Unique Leads | Unique Text Leads |
| Vehicle Schedule Trade Leads | Vehicle Value Check Leads |
| Video Clicks | We Buy Car Clicks |
| We Buy Car Leads | Yahoo Mobile Visits |
| Yahoo Visits |
| Ad Region | Ad State |
| Caller Region | Caller State |
| Campaign Daily Posting Goal | Campaign End |
| Campaign Filters | Campaign ID |
| Campaign Monthly Posts | Campaign Name |
| Campaign Options | Campaign Posting Region |
| Campaign Recurring? | Campaign Schedule Info |
| Campaign Start | Campaign Status |
| Campaign Tracking Numbers | Content |
| Customer Email | Customer Name |
| Customer Phone | Date |
| Dealer Agency ID | Dealer Agency Short Name |
| Dealer CRM Email | Dealer City |
| Dealer Email | Dealer ID |
| Dealer Location Latitude | Dealer Location Longitude |
| Dealer Market ID | Dealer Market Name |
| Dealer Name | Dealer Phone |
| Dealer Site Link | Dealer State |
| Dealer Status | Dealer Street |
| Dealer Text Forward Number | Dealer Timezone |
| Dealer Zip | Landing Page Link |
| Lead ID | Lead Source |
| Lead Status | Provider ID |
| Provider Name | Received Time |
| Stock Number | Subject |
| Thumbnail | Thumbnail URL |
| Vehicle | Vehicle ID |
| Call Tracking Number | Campaign Daily Posting Goal |
| Campaign End | Campaign Filters |
| Campaign ID | Campaign Monthly Posts |
| Campaign Name | Campaign Options |
| Campaign Posting Region | Campaign Recurring? |
| Campaign Schedule Info | Campaign Start |
| Campaign Status | Campaign Tracking Numbers |
| Conversation ID | Customer Email |
| Customer Name | Customer Phone |
| Date | Dealer Agency ID |
| Dealer Agency Short Name | Dealer CRM Email |
| Dealer City | Dealer Email |
| Dealer ID | Dealer Location Latitude |
| Dealer Location Longitude | Dealer Market ID |
| Dealer Market Name | Dealer Name |
| Dealer Phone | Dealer Site Link |
| Dealer State | Dealer Status |
| Dealer Street | Dealer Text Forward Number |
| Dealer Timezone | Dealer Zip |
| Lead ID | Lead Source |
| Lead Status | Message |
| Message ID | Provider ID |
| Provider Name | Received Time |
| Vehicle ID | View Chat Conversation |
| Active Chat Conversations | Active Form Fill Conversations |
| Active Texts Conversations | Average Call Duration |
| Bing Mobile Visits | Bing Visits |
| Car Details Clicks | Car Pictures Clicks |
| Carfax Clicks | Cars Posted |
| Cars Sold | Chat Clicks |
| Cost per Lead | Craigslist Mobile Visits |
| Craigslist Visits | Date |
| Dealer Agency ID | Dealer Agency Short Name |
| Dealer CRM Email | Dealer City |
| Dealer Email | Dealer ID |
| Dealer Location Latitude | Dealer Location Longitude |
| Dealer Market ID | Dealer Market Name |
| Dealer Name | Dealer Phone |
| Dealer Site Link | Dealer State |
| Dealer Status | Dealer Street |
| Dealer Text Forward Number | Dealer Timezone |
| Dealer Website Clicks | Dealer Zip |
| Email Clicks | Facebook Clicks |
| Facebook Mobile Visits | Facebook Visits |
| Finance App Leads | Finance Page Clicks |
| Form Fill Leads | Google Mobile Visits |
| Google Plus Clicks | Google Visits |
| Landing Page Visits | Live Posted Cars |
| Map Directions Clicks | Mobile Form Clicks |
| Mobile Landing Page Visits | Other Mobile Visits |
| Other Visits | Pinterest Clicks |
| Posted Sold Cars | Posting Cost |
| Print Page Clicks | Provider ID |
| Provider Name | Schedule Trade Leads |
| Search Result Visits | Test Drive Clicks |
| Test Drive Leads | Total Call Leads |
| Total Chats | Total Email Leads |
| Total Leads | Total Leads Last 30 Days |
| Total Text Leads | Total Unanswered Leads |
| Twitter Clicks | Unanswered Call Leads |
| Unique Call Leads | Unique Chats |
| Unique Email Leads | Unique Leads |
| Unique Text Leads | Vehicle Value Check Leads |
| Video Clicks | We Buy Car Clicks |
| We Buy Car Leads | Yahoo Mobile Visits |
| Yahoo Visits | rint Map Clicks |
| Account ID | Car ID |
| Date | Dealer Agency ID |
| Dealer Agency Short Name | Dealer CRM Email |
| Dealer City | Dealer Email |
| Dealer ID | Dealer Location Latitude |
| Dealer Location Longitude | Dealer Market ID |
| Dealer Market Name | Dealer Name |
| Dealer Phone | Dealer Site Link |
| Dealer State | Dealer Status |
| Dealer Street | Dealer Text Forward Number |
| Dealer Timezone | Dealer Zip |
| Latest Car Posting | Make |
| Model | Price |
| Sold Time | Stock Number |
| Thumbnail | Thumbnail URL |
| VDP URL | Year |
| Call Leads | Campaign Daily Posting Goal |
| Campaign End | Campaign Filters |
| Campaign ID | Campaign Monthly Posts |
| Campaign Name | Campaign Options |
| Campaign Posting Region | Campaign Recurring? |
| Campaign Schedule Info | Campaign Start |
| Campaign Status | Campaign Tracking Numbers |
| Chat Leads | Credit App Leads |
| Date | Dealer Agency ID |
| Dealer Agency Short Name | Dealer CRM Email |
| Dealer City | Dealer Email |
| Dealer ID | Dealer Location Latitude |
| Dealer Location Longitude | Dealer Market ID |
| Dealer Market Name | Dealer Name |
| Dealer Phone | Dealer Site Link |
| Dealer State | Dealer Status |
| Dealer Street | Dealer Text Forward Number |
| Dealer Timezone | Dealer Zip |
| Email Leads | Form Fill Leads |
| Provider ID | Provider Name |
| Text Leads | Total Leads |
| Total Unique Leads | Unique Call Leads |
| Unique Chat Leads | Unique Email Leads |
| Unique Text Leads |
| Ad Region | Ad State |
| Caller Region | Caller State |
| Campaign Daily Posting Goal | Campaign End |
| Campaign Filters | Campaign ID |
| Campaign Monthly Posts | Campaign Name |
| Campaign Options | Campaign Posting Region |
| Campaign Recurring? | Campaign Schedule Info |
| Campaign Start | Campaign Status |
| Campaign Tracking Numbers | Customer Number |
| Date | Dealer Agency ID |
| Dealer Agency Short Name | Dealer CRM Email |
| Dealer City | Dealer Email |
| Dealer ID | Dealer Location Latitude |
| Dealer Location Longitude | Dealer Market ID |
| Dealer Market Name | Dealer Name |
| Dealer Phone | Dealer Site Link |
| Dealer State | Dealer Status |
| Dealer Street | Dealer Text Forward Number |
| Dealer Timezone | Dealer Zip |
| Lead Source | Lead Status |
| Message | Owner ID |
| Provider ID | Provider Name |
| Received Time | Subject |
| Text Back Link | Text Lead ID |
| Text Message ID | Text Tracking Number |
| Vehicle ID |
| Call Leads | Date |
| Dealer Agency ID | Dealer Agency Short Name |
| Dealer CRM Email | Dealer City |
| Dealer Email | Dealer ID |
| Dealer Location Latitude | Dealer Location Longitude |
| Dealer Market ID | Dealer Market Name |
| Dealer Name | Dealer Phone |
| Dealer Site Link | Dealer State |
| Dealer Status | Dealer Street |
| Dealer Text Forward Number | Dealer Timezone |
| Dealer Website Clicks | Dealer Zip |
| Email Leads | Finance App Leads |
| Landing Page Visits | Location Clicks |
| Map Link Clicks | Mobile Page Visits |
| Picture Clicks | Provider ID |
| Provider Name | QR Code Scans |
| Test Drive Leads | Vehicle Car ID |
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