StackAdapt
StackAdapt Is a self-serve programmatic advertising platform used by the most exceptional digital marketers. This state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. Ad buyers plan, execute, and manage data-driven native advertising campaigns across all devices, leveraging proprietary data, inventory and publisher partners.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| 100% Video Completion | 15s Engagements (LP) |
| 25% Audio Completion | 25% Video Completion |
| 50% Audio Completion | 50% Video Completion |
| 75% Audio Completion | 75% Video Completion |
| Ad ID | Ad Name |
| Ad Type | Address |
| Advertiser ID | Advertiser Name |
| App Category | App Domain |
| App Title | Audience Created At |
| Audience DUID Size | Audience Description |
| Audience ID | Audience Name |
| Audience Phrases | Audience Size |
| Audience Type | Audio Completed |
| Audio Completion Rate | Audio Started |
| Average Time (LP) | Average impression time on landing page (seconds) |
| Average time on site (seconds) | Avg. View % |
| Black List Options | Brandname |
| CTR | CVR |
| Call to Action text (Native Ads only) | Campaign Bid Type |
| Campaign Created At | Campaign End Date |
| Campaign Group End Date | Campaign Group ID |
| Campaign Group Name | Campaign Group Start Date |
| Campaign ID | Campaign Name |
| Campaign Start Date | Campaign Type |
| Campaign Updated At | City |
| Click Conversions | Click Secondary Conversions |
| Click URL | Clicks |
| Clicks Conversions | Client Cost |
| Client eCPA | Client eCPC |
| Client eCPE | Client eCPM |
| Client eCPV | Conversion Revenue |
| Conversions | Cookie Conversions |
| Cost | Country |
| Country Code | Created At |
| Creative File Name | Creative ID |
| Creative Preview Height | Creative Preview Width |
| Creative Type | Creative URL |
| DMA | Date |
| Device Type | Display JS Creative Preview |
| Domain | End Date |
| Engagement Rate | Engagements |
| Footfall Avg Click Time | Footfall Avg Imp Time |
| Footfall Conv | Footfall Tracker ID |
| Footfall Tracker Name | Heading |
| IP Conversions | Icon File Name |
| Icon ID | Icon Preview |
| Icon URL | Iframe Supported? |
| Imp Conversions | Imp. Conversions |
| Impression Conversions | Impression Tracker URLs |
| Impressions | Is Archived? |
| Is Audience Active? | Is Audience Expandable? |
| Is Draft? | Is Paused? |
| Is Rejected? | Landing URL |
| Last Flight Budget | Last Flight Daily Cap |
| Last Flight Pace Evenly | Listen Through Rate |
| Local Day Of Week | Local Hour Of Day |
| Location ID | Location Name |
| Name | Page Loads |
| Region | Region Code |
| Revenue | Revenue Type |
| Revenue Value | Secondary Conversions |
| Source | Start Date |
| State | Supply Source ID |
| Supply Source Name | Tagline |
| Timezone | Total Time (LP) |
| Typename | Unique Conversions |
| Unique Impressions | Updated At |
| Video Completed | Video Completion Rate |
| Video Started | Video starts |
| View Creative Preview | View Icon Preview |
| View Rate | Views |
| Zip Code | Zip code |
| Zipcode | eCPA |
| eCPC | eCPCL |
| eCPE | eCPM |
| eCPV | rCPA |
| rCPC | rCPCL |
| rCPE | rCPM |
| 25% Audio Completion | 25% Video Completion |
| 50% Audio Completion | 50% Video Completion |
| 75% Audio Completion | 75% Video Completion |
| Advertiser ID | Advertiser Name |
| Audience Created At | Audience DUID Size |
| Audience Description | Audience ID |
| Audience Name | Audience Phrases |
| Audience Size | Audience Type |
| Audio Completed | Audio Started |
| Average Time (LP) | Average impression time on landing page (seconds) |
| Average time on site (seconds) | CTR |
| CVR | Campaign Bid Type |
| Campaign Created At | Campaign End Date |
| Campaign Group ID | Campaign Group Name |
| Campaign ID | Campaign Name |
| Campaign Start Date | Campaign Type |
| Campaign Updated At | Click Conversions |
| Click Secondary Conversions | Clicks |
| Client Cost | Client eCPA |
| Client eCPC | Client eCPE |
| Client eCPM | Client eCPV |
| Conversion Revenue | Conversions |
| Cookie Conversions | Cost |
| Date | Engagement Rate |
| Engagements | Imp. Conversions |
| Impressions | Is Audience Active? |
| Is Audience Expandable? | Listen Through Rate |
| Page Loads | Revenue |
| Secondary Conversions | Total Time (LP) |
| Unique Impressions | Video Completed |
| Video Completion Rate | Video Started |
| View Rate | Views |
| eCPA | eCPC |
| eCPCL | eCPE |
| eCPM | eCPV |
| rCPA | rCPC |
| rCPCL | rCPE |
| rCPM |
| 100% Video Completion | 15s Engagements (LP) |
| 25% Audio Completion | 25% Video Completion |
| 50% Audio Completion | 50% Video Completion |
| 75% Audio Completion | 75% Video Completion |
| Advertiser ID | Advertiser Name |
| Audio Completed | Audio Completion Rate |
| Audio Started | Avg. View % |
| Black List Options | CTR |
| CVR | Campaign Group ID |
| Campaign Group Name | Click Conversions |
| Clicks | Client Cost |
| Client eCPA | Client eCPC |
| Client eCPE | Client eCPM |
| Client eCPV | Conversion Revenue |
| Conversions | Cost |
| Date | End Date |
| IP Conversions | Imp Conversions |
| Impressions | Last Flight Budget |
| Last Flight Daily Cap | Last Flight Pace Evenly |
| Page Loads | Revenue |
| Revenue Type | Revenue Value |
| Secondary Conversions | Start Date |
| State | Timezone |
| Total Time (LP) | Unique Conversions |
| Unique Impressions | Video Completion Rate |
| Video starts | eCPA |
| eCPC | eCPCL |
| eCPE | eCPM |
| eCPV | rCPA |
| rCPC | rCPCL |
| rCPE | rCPM |
| 100% Video Completion | 15s Engagements (LP) |
| 25% Video Completion | 50% Video Completion |
| 75% Video Completion | Advertiser ID |
| Audio Completed | Audio Completion Rate |
| Audio Started | Avg. View % |
| CTR | CVR |
| Campaign Group End Date | Campaign Group ID |
| Campaign Group Name | Campaign Group Start Date |
| Campaign ID | Campaign Name |
| Campaign Type | Click Conversions |
| Clicks | Client Cost |
| Client eCPA | Client eCPC |
| Client eCPE | Client eCPM |
| Client eCPV | Conversion Revenue |
| Conversions | Cost |
| Created At | Date |
| IP Conversions | Imp Conversions |
| Impressions | Page Loads |
| Revenue | Secondary Conversions |
| State | Total Time (LP) |
| Unique Conversions | Unique Impressions |
| Updated At | Video Completion Rate |
| Video starts | eCPA |
| eCPC | eCPCL |
| eCPE | eCPM |
| eCPV | rCPA |
| rCPC | rCPCL |
| rCPE | rCPM |
| 100% Video Completion | 15s Engagements (LP) |
| 25% Video Completion | 50% Video Completion |
| 75% Video Completion | Ad ID |
| Ad Name | Ad Type |
| Advertiser ID | Audio Completed |
| Audio Completion Rate | Audio Started |
| Average Time (LP) | Avg. View % |
| Brandname | CTR |
| CVR | Call to Action text (Native Ads only) |
| Campaign Bid Type | Campaign Created At |
| Campaign End Date | Campaign Group End Date |
| Campaign Group ID | Campaign Group Name |
| Campaign Group Start Date | Campaign ID |
| Campaign Name | Campaign Start Date |
| Campaign Type | Campaign Updated At |
| Click Conversions | Click URL |
| Clicks | Client Cost |
| Client eCPA | Client eCPC |
| Client eCPE | Client eCPM |
| Client eCPV | Conversion Revenue |
| Conversions | Cost |
| Creative File Name | Creative ID |
| Creative Preview Height | Creative Preview Width |
| Creative Type | Creative URL |
| Date | Display JS Creative Preview |
| Heading | IP Conversions |
| Icon File Name | Icon ID |
| Icon Preview | Icon URL |
| Iframe Supported? | Imp Conversions |
| Impression Tracker URLs | Impressions |
| Is Archived? | Is Draft? |
| Is Paused? | Is Rejected? |
| Landing URL | Page Loads |
| Revenue | Secondary Conversions |
| State | Tagline |
| Total Time (LP) | Unique Conversions |
| Unique Impressions | Video Completion Rate |
| Video starts | View Creative Preview |
| View Icon Preview | eCPA |
| eCPC | eCPCL |
| eCPE | eCPM |
| eCPV | rCPA |
| rCPC | rCPCL |
| rCPE | rCPM |
| 25% Audio Completion | 25% Video Completion |
| 50% Audio Completion | 50% Video Completion |
| 75% Audio Completion | 75% Video Completion |
| Advertiser ID | Advertiser Name |
| Audio Completed | Audio Started |
| Average Time (LP) | Average impression time on landing page (seconds) |
| Average time on site (seconds) | CTR |
| CVR | Campaign Bid Type |
| Campaign Created At | Campaign End Date |
| Campaign Group ID | Campaign Group Name |
| Campaign ID | Campaign Name |
| Campaign Start Date | Campaign Type |
| Campaign Updated At | Click Conversions |
| Click Secondary Conversions | Clicks |
| Client Cost | Client eCPA |
| Client eCPC | Client eCPE |
| Client eCPM | Client eCPV |
| Conversion Revenue | Conversions |
| Cookie Conversions | Cost |
| Date | Device Type |
| Engagement Rate | Engagements |
| IP Conversions | Imp. Conversions |
| Impressions | Listen Through Rate |
| Page Loads | Revenue |
| Secondary Conversions | Total Time (LP) |
| Unique Impressions | Video Completed |
| Video Completion Rate | Video Started |
| View Rate | Views |
| eCPA | eCPC |
| eCPCL | eCPE |
| eCPM | eCPV |
| rCPA | rCPC |
| rCPCL | rCPE |
| rCPM |
| 25% Audio Completion | 25% Video Completion |
| 50% Audio Completion | 50% Video Completion |
| 75% Audio Completion | 75% Video Completion |
| Advertiser ID | Advertiser Name |
| App Category | App Domain |
| App Title | Audio Completed |
| Audio Started | Average Time (LP) |
| Average impression time on landing page (seconds) | Average time on site (seconds) |
| CTR | CVR |
| Campaign Bid Type | Campaign Created At |
| Campaign End Date | Campaign Group ID |
| Campaign Group Name | Campaign ID |
| Campaign Name | Campaign Start Date |
| Campaign Type | Campaign Updated At |
| Click Conversions | Click Secondary Conversions |
| Clicks | Client Cost |
| Client eCPA | Client eCPC |
| Client eCPE | Client eCPM |
| Client eCPV | Conversion Revenue |
| Conversions | Cookie Conversions |
| Cost | Date |
| Engagement Rate | Engagements |
| Imp. Conversions | Impressions |
| Listen Through Rate | Page Loads |
| Revenue | Secondary Conversions |
| Supply Source ID | Supply Source Name |
| Total Time (LP) | Typename |
| Unique Impressions | Video Completed |
| Video Completion Rate | Video Started |
| View Rate | Views |
| eCPA | eCPC |
| eCPCL | eCPE |
| eCPM | eCPV |
| rCPA | rCPC |
| rCPCL | rCPE |
| rCPM |
| 15s Engagements (LP) | Advertiser ID |
| CTR | CVR |
| Campaign Bid Type | Campaign Created At |
| Campaign End Date | Campaign Group End Date |
| Campaign Group ID | Campaign Group Name |
| Campaign Group Start Date | Campaign ID |
| Campaign Name | Campaign Start Date |
| Campaign Type | Campaign Updated At |
| Clicks | Client Cost |
| Client eCPA | Client eCPC |
| Client eCPE | Client eCPM |
| Conversions | Cost |
| Date | Domain |
| Impressions | Name |
| Secondary Conversions | Source |
| Unique Impressions | eCPA |
| eCPC | eCPE |
| eCPM |
| Address | City |
| Clicks Conversions | Country |
| Date | Footfall Avg Click Time |
| Footfall Avg Imp Time | Footfall Conv |
| Footfall Tracker ID | Footfall Tracker Name |
| Impression Conversions | Local Day Of Week |
| Local Hour Of Day | Location ID |
| Location Name | Zip Code |
| 25% Audio Completion | 25% Video Completion |
| 50% Audio Completion | 50% Video Completion |
| 75% Audio Completion | 75% Video Completion |
| Advertiser ID | Advertiser Name |
| Audio Completed | Audio Started |
| Average Time (LP) | Average impression time on landing page (seconds) |
| Average time on site (seconds) | CTR |
| CVR | Campaign Bid Type |
| Campaign Created At | Campaign End Date |
| Campaign Group ID | Campaign Group Name |
| Campaign ID | Campaign Name |
| Campaign Start Date | Campaign Type |
| Campaign Updated At | Click Conversions |
| Click Secondary Conversions | Clicks |
| Client Cost | Client eCPA |
| Client eCPC | Client eCPE |
| Client eCPM | Client eCPV |
| Conversion Revenue | Conversions |
| Cookie Conversions | Cost |
| Country | Date |
| Engagement Rate | Engagements |
| IP Conversions | Imp. Conversions |
| Impressions | Listen Through Rate |
| Page Loads | Region |
| Revenue | Secondary Conversions |
| Total Time (LP) | Unique Impressions |
| Video Completed | Video Completion Rate |
| Video Started | View Rate |
| Views | eCPA |
| eCPC | eCPCL |
| eCPE | eCPM |
| eCPV | rCPA |
| rCPC | rCPCL |
| rCPE | rCPM |
| 25% Audio Completion | 25% Video Completion |
| 50% Audio Completion | 50% Video Completion |
| 75% Audio Completion | 75% Video Completion |
| Advertiser ID | Advertiser Name |
| Audio Completed | Audio Started |
| Average Time (LP) | Average impression time on landing page (seconds) |
| Average time on site (seconds) | CTR |
| CVR | Campaign Bid Type |
| Campaign Created At | Campaign End Date |
| Campaign Group ID | Campaign Group Name |
| Campaign ID | Campaign Name |
| Campaign Start Date | Campaign Type |
| Campaign Updated At | City |
| Click Conversions | Click Secondary Conversions |
| Clicks | Client Cost |
| Client eCPA | Client eCPC |
| Client eCPE | Client eCPM |
| Client eCPV | Conversion Revenue |
| Conversions | Cookie Conversions |
| Cost | Country |
| Country Code | DMA |
| Date | Engagement Rate |
| Engagements | Imp. Conversions |
| Impressions | Listen Through Rate |
| Page Loads | Region |
| Region Code | Revenue |
| Secondary Conversions | Total Time (LP) |
| Unique Impressions | Video Completed |
| Video Completion Rate | Video Started |
| View Rate | Views |
| Zipcode | eCPA |
| eCPC | eCPCL |
| eCPE | eCPM |
| eCPV | rCPA |
| rCPC | rCPCL |
| rCPE | rCPM |
| 25% Audio Completion | 25% Video Completion |
| 50% Audio Completion | 50% Video Completion |
| 75% Audio Completion | 75% Video Completion |
| Advertiser ID | Advertiser Name |
| Audio Completed | Audio Started |
| Average Time (LP) | Average impression time on landing page (seconds) |
| Average time on site (seconds) | CTR |
| CVR | Campaign Bid Type |
| Campaign Created At | Campaign End Date |
| Campaign Group ID | Campaign Group Name |
| Campaign ID | Campaign Name |
| Campaign Start Date | Campaign Type |
| Campaign Updated At | Click Conversions |
| Click Secondary Conversions | Clicks |
| Client Cost | Client eCPA |
| Client eCPC | Client eCPE |
| Client eCPM | Client eCPV |
| Conversion Revenue | Conversions |
| Cookie Conversions | Cost |
| Date | Engagement Rate |
| Engagements | Imp. Conversions |
| Impressions | Listen Through Rate |
| Page Loads | Revenue |
| Secondary Conversions | Total Time (LP) |
| Typename | Unique Impressions |
| Video Completed | Video Completion Rate |
| Video Started | View Rate |
| Views | Zip code |
| eCPA | eCPC |
| eCPCL | eCPE |
| eCPM | eCPV |
| rCPA | rCPC |
| rCPCL | rCPE |
| rCPM |
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