StackAdapt

StackAdapt Is a self-serve programmatic advertising platform used by the most exceptional digital marketers. This state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. Ad buyers plan, execute, and manage data-driven native advertising campaigns across all devices, leveraging proprietary data, inventory and publisher partners.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics:
100% Video Completion 15s Engagements (LP)
25% Audio Completion 25% Video Completion
50% Audio Completion 50% Video Completion
75% Audio Completion 75% Video Completion
API Frameworks Advertiser ID
Advertiser ID All Campaign IDs
Allow iFrame Engagement Audio Completed
Audio Completion Rate Audio Started
Audit Status Average Time (LP)
Average Time (LP) Avg. Engagement Rate
Avg. Imp. Time (LP) Avg. View %
Bid Amount Total Bid Type
Black List Options Brandname
Budget CTR
CVR Campaign Bid Type
Campaign Created At Campaign End Date
Campaign ID Campaign ID
Campaign Name Campaign Start Date
Campaign Type Campaign Updated At
Canada Province Options Category Options
City Options Click Conversions
Click URL Clicks
Client Cost Client Cost
Client eCPA Client eCPC
Client eCPE Client eCPM
Client eCPV Conversion Revenue
Conversions Cookie Conversions
Cost Country
Country Options Created At
Creative File Name Creative ID
Creative Preview Creative URL
Custom Segments List Daily Cap
Date Device OS Family Options
Device OS Options Device Type
Device Type Options Display JS Creative Preview
Domain End Date
Engagement Tracking Type Frequency Cap Limit
Frequency Cap Time Heading
IP Conversions IP Options
Icon File Name Icon ID
Icon Preview Icon URL
Imp Conversions Impression Tracker URLs
Impressions Landing URL
Language Options Line Item End Date
Line Item ID Line Item Name
Line Item Start Date Listen Through Rate
Name Native Ad ID
Native Ad Type Pace Evenly
Page Loads Region
Revenue Revenue Type
Revenue Value Secondary Conversions
Smart Targeting Source
Start Date State
Supply Source Options Supply Type Options
Tagline Time on Site
Total Time (LP) US State Options
Unique Conversions Unique Impressions
Updated At Use DMA
Vast XML Video Completion Rate
Video Completion Rate Video starts
View Creative Preview View Icon Preview
eCPA eCPC
eCPCL eCPE
eCPM eCPV
Advertiser ID Line Item ID
Line Item Name Line Item Start Date
Line Item End Date Campaign ID
Campaign Name State
Campaign Type Bid Type
Budget Daily Cap
Pace Evenly Start Date
End Date Category Options
Country Options Device OS Family Options
Device OS Options Supply Type Options
Created At Updated At
Bid Amount Total Supply Source Options
US State Options Canada Province Options
Device Type Options Frequency Cap Time
Frequency Cap Limit City Options
Language Options IP Options
Allow iFrame Engagement Use DMA
Engagement Tracking Type Smart Targeting
Custom Segments List Imp Conversions
Click Conversions Cost
Clicks Conversions
Secondary Conversions Impressions
Unique Impressions 15s Engagements (LP)
CTR CVR
eCPC eCPE
eCPA eCPM
Page Loads Conversion Revenue
Total Time (LP) Avg. View %
Unique Conversions Video starts
25% Video Completion 50% Video Completion
75% Video Completion 100% Video Completion
Video Completion Rate eCPV
Revenue Client Cost
Client eCPC Client eCPE
Client eCPA Client eCPM
Client eCPV Date
Advertiser ID Line Item Name
Line Item ID Line Item Start Date
Line Item End Date Campaign ID
Campaign Name Campaign Type
Campaign Bid Type Campaign Start Date
Campaign End Date Campaign Created At
Campaign Updated At Name
Click URL Heading
Tagline Vast XML
Landing URL Audit Status
Created At Updated At
State Impression Tracker URLs
API Frameworks Brandname
Creative ID Creative File Name
Creative URL View Creative Preview
Creative Preview Icon ID
Icon File Name Icon URL
View Icon Preview Icon Preview
Native Ad ID Native Ad Type
Display JS Creative Preview Average Time (LP)
Audio Started 25% Audio Completion
50% Audio Completion 75% Audio Completion
Audio Completed eCPCL
Audio Completion Rate Imp Conversions
Click Conversions Cost
Clicks Conversions
Secondary Conversions Impressions
Unique Impressions 15s Engagements (LP)
CTR CVR
eCPC eCPE
eCPA eCPM
Page Loads Conversion Revenue
Total Time (LP) Avg. View %
Unique Conversions Video starts
25% Video Completion 50% Video Completion
75% Video Completion 100% Video Completion
Video Completion Rate eCPV
Revenue Client Cost
Client eCPC Client eCPE
Client eCPA Client eCPM
Client eCPV Date
Campaign Bid Type Campaign Created At
Campaign Name Campaign Start Date
Campaign Type Advertiser ID
Campaign End Date Campaign ID
Campaign Updated At Line Item ID
Line Item Name Impressions
Clicks Conversions
Click Conversions Video Started
Audio Started 25% Audio Completion
25% Video Completion 50% Audio Completion
50% Video Completion 75% Audio Completion
75% Video Completion Video Completed
Audio Completed Time on Site
Avg. Imp. Time (LP) Avg. Engagement Rate
Avg. View % Cookie Conversions
Cost IP Conversions
Imp. Conversions Page Loads
Total Time (LP) 15s Engagements (LP)
Average Time (LP) CTR
CVR eCPA
eCPC eCPCL
eCPE eCPM
eCPV Listen Through Rate
Video Completion Rate Client Cost
Client eCPC Client eCPA
Client eCPE Client eCPM
Client eCPV Device Type
Secondary Conversions Date
Advertiser ID Line Item Name
Line Item ID Line Item Start Date
Line Item End Date Campaign ID
Campaign Name Campaign Type
Campaign Bid Type Campaign Start Date
Campaign End Date Campaign Created At
Campaign Updated At Name
Source Domain
Cost Clicks
Conversions Secondary Conversions
Impressions Unique Impressions
15s Engagements (LP) CTR
CVR eCPC
eCPE eCPA
eCPM Client Cost
Client eCPC Client eCPE
Client eCPA Client eCPM
Date
Campaign Bid Type Campaign Created At
Campaign Name Campaign Start Date
Campaign Type Advertiser ID
Campaign End Date Campaign ID
Campaign Updated At Line Item ID
Line Item Name Impressions
Clicks Conversions
Click Conversions Video Started
Audio Started 25% Audio Completion
25% Video Completion 50% Audio Completion
50% Video Completion 75% Audio Completion
75% Video Completion Video Completed
Audio Completed Time on Site
Avg. Imp. Time (LP) Avg. Engagement Rate
Avg. View % Cookie Conversions
Cost IP Conversions
Imp. Conversions Page Loads
Total Time (LP) 15s Engagements (LP)
Average Time (LP) CTR
CVR eCPA
eCPC eCPCL
eCPE eCPM
eCPV Listen Through Rate
Video Completion Rate Client Cost
Client eCPC Client eCPA
Client eCPE Client eCPM
Client eCPV Country
Region Date
Advertiser ID Line Item ID
Line Item Name State
Start Date End Date
Budget Daily Cap
Black List Options Revenue Type
Revenue Value Pace Evenly
All Campaign IDs Imp Conversions
Click Conversions Cost
Clicks Conversions
Secondary Conversions Impressions
Unique Impressions 15s Engagements (LP)
CTR CVR
eCPC eCPE
eCPA eCPM
Page Loads Conversion Revenue
Total Time (LP) Avg. View %
Unique Conversions Video starts
25% Video Completion 50% Video Completion
75% Video Completion 100% Video Completion
Video Completion Rate eCPV
Revenue Client Cost
Client eCPC Client eCPE
Client eCPA Client eCPM
Client eCPV Date

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