StackAdapt

Is a self-serve programmatic native advertising platform used by North America's most exceptional digital marketers. This state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. Ad buyers plan, execute, and manage data-driven native advertising campaigns across all devices, leveraging proprietary data, inventory and publisher partners.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

  • Campaigns
  • Domains
  • Line Items
  • Native Ads

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics

  • 100% Video Completion
  • 15s Engagements (LP)
  • 25% Video Completion
  • 50% Video Completion
  • 75% Video Completion
  • API Frameworks
  • Advertiser ID
  • All Campaign IDs
  • Allow iFrame Engagement
  • Audit Status
  • Bid Amount Total
  • Bid Type
  • Black List Options
  • Brandname
  • Budget
  • CTR
  • CVR
  • Campaign ID
  • Campaign Name
  • Campaign Type
  • Canada Province Options
  • Category Options
  • City Options
  • Clicks
  • Client Cost
  • Client eCPA
  • Client eCPC
  • Client eCPE
  • Client eCPM
  • Client eCPV
  • Conversion Revenue
  • Conversions
  • Cost
  • Country Options
  • Created At
  • Creative File Name
  • Creative ID
  • Creative Preview
  • Creative URL
  • Custom Segments List
  • Daily Cap
  • Date
  • Device OS Family Options
  • Device OS Options
  • Device Type Options
  • Domain
  • End Date
  • Engagement Tracking Type
  • Frequency Cap Limit
  • Frequency Cap Time
  • Heading
  • IP Options
  • Icon File Name
  • Icon ID
  • Icon Preview
  • Icon URL
  • Impression Tracker URLs
  • Impressions
  • Landing URL
  • Language Options
  • Line Item ID
  • Line Item Name
  • Name
  • Pace Evenly
  • Page Loads
  • Revenue Type
  • Revenue Value
  • Smart Targeting
  • Source
  • Start Date
  • State
  • Supply Source Options
  • Supply Type Options
  • Tagline
  • Total Time (LP)
  • US State Options
  • Updated At
  • Use DMA
  • Vast XML
  • Video Completion Rate
  • Video starts
  • eCPA
  • eCPC
  • eCPE
  • eCPM
  • eCPV

Data View Details: Campaigns

  • 100% Video Completion
  • 15s Engagements (LP)
  • 25% Video Completion
  • 50% Video Completion
  • 75% Video Completion
  • Advertiser ID
  • Allow iFrame Engagement
  • Bid Amount Total
  • Bid Type
  • Budget
  • CTR
  • CVR
  • Campaign ID
  • Campaign Name
  • Campaign Type
  • Canada Province Options
  • Category Options
  • City Options
  • Clicks
  • Client Cost
  • Client eCPA
  • Client eCPC
  • Client eCPE
  • Client eCPM
  • Client eCPV
  • Conversion Revenue
  • Conversions
  • Cost
  • Country Options
  • Created At
  • Custom Segments List
  • Daily Cap
  • Date
  • Device OS Family Options
  • Device OS Options
  • Device Type Options
  • End Date
  • Engagement Tracking Type
  • Frequency Cap Limit
  • Frequency Cap Time
  • IP Options
  • Impressions
  • Language Options
  • Line Item ID
  • Line Item Name
  • Pace Evenly
  • Page Loads
  • Smart Targeting
  • Start Date
  • State
  • Supply Source Options
  • Supply Type Options
  • Total Time (LP)
  • US State Options
  • Updated At
  • Use DMA
  • Video Completion Rate
  • Video starts
  • eCPA
  • eCPC
  • eCPE
  • eCPM
  • eCPV

Data View Details: Domains

  • 15s Engagements (LP)
  • Advertiser ID
  • CTR
  • CVR
  • Campaign ID
  • Campaign Name
  • Clicks
  • Client Cost
  • Client eCPA
  • Client eCPC
  • Client eCPE
  • Client eCPM
  • Conversions
  • Cost
  • Date
  • Domain
  • Impressions
  • Line Item ID
  • Line Item Name
  • Name
  • Source
  • eCPA
  • eCPC
  • eCPE
  • eCPM

Data View Details: Line Items

  • 100% Video Completion
  • 15s Engagements (LP)
  • 25% Video Completion
  • 50% Video Completion
  • 75% Video Completion
  • Advertiser ID
  • All Campaign IDs
  • Black List Options
  • Budget
  • CTR
  • CVR
  • Clicks
  • Client Cost
  • Client eCPA
  • Client eCPC
  • Client eCPE
  • Client eCPM
  • Client eCPV
  • Conversion Revenue
  • Conversions
  • Cost
  • Daily Cap
  • Date
  • Impressions
  • Line Item ID
  • Line Item Name
  • Pace Evenly
  • Page Loads
  • Revenue Type
  • Revenue Value
  • State
  • Total Time (LP)
  • Video Completion Rate
  • Video starts
  • eCPA
  • eCPC
  • eCPE
  • eCPM
  • eCPV

Data View Details: Native Ads

  • 100% Video Completion
  • 15s Engagements (LP)
  • 25% Video Completion
  • 50% Video Completion
  • 75% Video Completion
  • API Frameworks
  • Advertiser ID
  • Audit Status
  • Brandname
  • CTR
  • CVR
  • Campaign ID
  • Campaign Name
  • Clicks
  • Client Cost
  • Client eCPA
  • Client eCPC
  • Client eCPE
  • Client eCPM
  • Client eCPV
  • Conversion Revenue
  • Conversions
  • Cost
  • Created At
  • Creative File Name
  • Creative ID
  • Creative Preview
  • Creative URL
  • Date
  • Heading
  • Icon File Name
  • Icon ID
  • Icon Preview
  • Icon URL
  • Impression Tracker URLs
  • Impressions
  • Landing URL
  • Line Item ID
  • Line Item Name
  • Name
  • Page Loads
  • State
  • Tagline
  • Total Time (LP)
  • Updated At
  • Vast XML
  • Video Completion Rate
  • Video starts
  • eCPA
  • eCPC
  • eCPE
  • eCPM
  • eCPV

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