StackAdapt
StackAdapt Is a self-serve programmatic advertising platform used by the most exceptional digital marketers. This state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. Ad buyers plan, execute, and manage data-driven native advertising campaigns across all devices, leveraging proprietary data, inventory and publisher partners.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
All Dimensions and Metrics:
| 100% Video Completion | 15s Engagements (LP) |
| 25% Audio Completion | 25% Video Completion |
| 50% Audio Completion | 50% Video Completion |
| 75% Audio Completion | 75% Video Completion |
| API Frameworks | Advertiser ID |
| Advertiser ID | All Campaign IDs |
| Allow iFrame Engagement | Audio Completed |
| Audio Completion Rate | Audio Started |
| Audit Status | Average Time (LP) |
| Average Time (LP) | Avg. Engagement Rate |
| Avg. Imp. Time (LP) | Avg. View % |
| Bid Amount Total | Bid Type |
| Black List Options | Brandname |
| Budget | CTR |
| CVR | Campaign Bid Type |
| Campaign Created At | Campaign End Date |
| Campaign ID | Campaign ID |
| Campaign Name | Campaign Start Date |
| Campaign Type | Campaign Updated At |
| Canada Province Options | Category Options |
| City Options | Click Conversions |
| Click URL | Clicks |
| Client Cost | Client Cost |
| Client eCPA | Client eCPC |
| Client eCPE | Client eCPM |
| Client eCPV | Conversion Revenue |
| Conversions | Cookie Conversions |
| Cost | Country |
| Country Options | Created At |
| Creative File Name | Creative ID |
| Creative Preview | Creative URL |
| Custom Segments List | Daily Cap |
| Date | Device OS Family Options |
| Device OS Options | Device Type |
| Device Type Options | Display JS Creative Preview |
| Domain | End Date |
| Engagement Tracking Type | Frequency Cap Limit |
| Frequency Cap Time | Heading |
| IP Conversions | IP Options |
| Icon File Name | Icon ID |
| Icon Preview | Icon URL |
| Imp Conversions | Impression Tracker URLs |
| Impressions | Landing URL |
| Language Options | Line Item End Date |
| Line Item ID | Line Item Name |
| Line Item Start Date | Listen Through Rate |
| Name | Native Ad ID |
| Native Ad Type | Pace Evenly |
| Page Loads | Region |
| Revenue | Revenue Type |
| Revenue Value | Secondary Conversions |
| Smart Targeting | Source |
| Start Date | State |
| Supply Source Options | Supply Type Options |
| Tagline | Time on Site |
| Total Time (LP) | US State Options |
| Unique Conversions | Unique Impressions |
| Updated At | Use DMA |
| Vast XML | Video Completion Rate |
| Video Completion Rate | Video starts |
| View Creative Preview | View Icon Preview |
| eCPA | eCPC |
| eCPCL | eCPE |
| eCPM | eCPV |
Data View Details: Campaigns
| Advertiser ID | Line Item ID |
| Line Item Name | Line Item Start Date |
| Line Item End Date | Campaign ID |
| Campaign Name | State |
| Campaign Type | Bid Type |
| Budget | Daily Cap |
| Pace Evenly | Start Date |
| End Date | Category Options |
| Country Options | Device OS Family Options |
| Device OS Options | Supply Type Options |
| Created At | Updated At |
| Bid Amount Total | Supply Source Options |
| US State Options | Canada Province Options |
| Device Type Options | Frequency Cap Time |
| Frequency Cap Limit | City Options |
| Language Options | IP Options |
| Allow iFrame Engagement | Use DMA |
| Engagement Tracking Type | Smart Targeting |
| Custom Segments List | Imp Conversions |
| Click Conversions | Cost |
| Clicks | Conversions |
| Secondary Conversions | Impressions |
| Unique Impressions | 15s Engagements (LP) |
| CTR | CVR |
| eCPC | eCPE |
| eCPA | eCPM |
| Page Loads | Conversion Revenue |
| Total Time (LP) | Avg. View % |
| Unique Conversions | Video starts |
| 25% Video Completion | 50% Video Completion |
| 75% Video Completion | 100% Video Completion |
| Video Completion Rate | eCPV |
| Revenue | Client Cost |
| Client eCPC | Client eCPE |
| Client eCPA | Client eCPM |
| Client eCPV | Date |
Data View Details: Creatives
| Advertiser ID | Line Item Name |
| Line Item ID | Line Item Start Date |
| Line Item End Date | Campaign ID |
| Campaign Name | Campaign Type |
| Campaign Bid Type | Campaign Start Date |
| Campaign End Date | Campaign Created At |
| Campaign Updated At | Name |
| Click URL | Heading |
| Tagline | Vast XML |
| Landing URL | Audit Status |
| Created At | Updated At |
| State | Impression Tracker URLs |
| API Frameworks | Brandname |
| Creative ID | Creative File Name |
| Creative URL | View Creative Preview |
| Creative Preview | Icon ID |
| Icon File Name | Icon URL |
| View Icon Preview | Icon Preview |
| Native Ad ID | Native Ad Type |
| Display JS Creative Preview | Average Time (LP) |
| Audio Started | 25% Audio Completion |
| 50% Audio Completion | 75% Audio Completion |
| Audio Completed | eCPCL |
| Audio Completion Rate | Imp Conversions |
| Click Conversions | Cost |
| Clicks | Conversions |
| Secondary Conversions | Impressions |
| Unique Impressions | 15s Engagements (LP) |
| CTR | CVR |
| eCPC | eCPE |
| eCPA | eCPM |
| Page Loads | Conversion Revenue |
| Total Time (LP) | Avg. View % |
| Unique Conversions | Video starts |
| 25% Video Completion | 50% Video Completion |
| 75% Video Completion | 100% Video Completion |
| Video Completion Rate | eCPV |
| Revenue | Client Cost |
| Client eCPC | Client eCPE |
| Client eCPA | Client eCPM |
| Client eCPV | Date |
Data View Details: Devices
| Campaign Bid Type | Campaign Created At |
| Campaign Name | Campaign Start Date |
| Campaign Type | Advertiser ID |
| Campaign End Date | Campaign ID |
| Campaign Updated At | Line Item ID |
| Line Item Name | Impressions |
| Clicks | Conversions |
| Click Conversions | Video Started |
| Audio Started | 25% Audio Completion |
| 25% Video Completion | 50% Audio Completion |
| 50% Video Completion | 75% Audio Completion |
| 75% Video Completion | Video Completed |
| Audio Completed | Time on Site |
| Avg. Imp. Time (LP) | Avg. Engagement Rate |
| Avg. View % | Cookie Conversions |
| Cost | IP Conversions |
| Imp. Conversions | Page Loads |
| Total Time (LP) | 15s Engagements (LP) |
| Average Time (LP) | CTR |
| CVR | eCPA |
| eCPC | eCPCL |
| eCPE | eCPM |
| eCPV | Listen Through Rate |
| Video Completion Rate | Client Cost |
| Client eCPC | Client eCPA |
| Client eCPE | Client eCPM |
| Client eCPV | Device Type |
| Secondary Conversions | Date |
Data View Details: Domains (Deprecated)
| Advertiser ID | Line Item Name |
| Line Item ID | Line Item Start Date |
| Line Item End Date | Campaign ID |
| Campaign Name | Campaign Type |
| Campaign Bid Type | Campaign Start Date |
| Campaign End Date | Campaign Created At |
| Campaign Updated At | Name |
| Source | Domain |
| Cost | Clicks |
| Conversions | Secondary Conversions |
| Impressions | Unique Impressions |
| 15s Engagements (LP) | CTR |
| CVR | eCPC |
| eCPE | eCPA |
| eCPM | Client Cost |
| Client eCPC | Client eCPE |
| Client eCPA | Client eCPM |
| Date |
Data View Details: Geo
| Campaign Bid Type | Campaign Created At |
| Campaign Name | Campaign Start Date |
| Campaign Type | Advertiser ID |
| Campaign End Date | Campaign ID |
| Campaign Updated At | Line Item ID |
| Line Item Name | Impressions |
| Clicks | Conversions |
| Click Conversions | Video Started |
| Audio Started | 25% Audio Completion |
| 25% Video Completion | 50% Audio Completion |
| 50% Video Completion | 75% Audio Completion |
| 75% Video Completion | Video Completed |
| Audio Completed | Time on Site |
| Avg. Imp. Time (LP) | Avg. Engagement Rate |
| Avg. View % | Cookie Conversions |
| Cost | IP Conversions |
| Imp. Conversions | Page Loads |
| Total Time (LP) | 15s Engagements (LP) |
| Average Time (LP) | CTR |
| CVR | eCPA |
| eCPC | eCPCL |
| eCPE | eCPM |
| eCPV | Listen Through Rate |
| Video Completion Rate | Client Cost |
| Client eCPC | Client eCPA |
| Client eCPE | Client eCPM |
| Client eCPV | Country |
| Region | Date |
Data View Details: Line Items
| Advertiser ID | Line Item ID |
| Line Item Name | State |
| Start Date | End Date |
| Budget | Daily Cap |
| Black List Options | Revenue Type |
| Revenue Value | Pace Evenly |
| All Campaign IDs | Imp Conversions |
| Click Conversions | Cost |
| Clicks | Conversions |
| Secondary Conversions | Impressions |
| Unique Impressions | 15s Engagements (LP) |
| CTR | CVR |
| eCPC | eCPE |
| eCPA | eCPM |
| Page Loads | Conversion Revenue |
| Total Time (LP) | Avg. View % |
| Unique Conversions | Video starts |
| 25% Video Completion | 50% Video Completion |
| 75% Video Completion | 100% Video Completion |
| Video Completion Rate | eCPV |
| Revenue | Client Cost |
| Client eCPC | Client eCPE |
| Client eCPA | Client eCPM |
| Client eCPV | Date |
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