StackAdapt
StackAdapt Is a self-serve programmatic advertising platform used by the most exceptional digital marketers. This state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. Ad buyers plan, execute, and manage data-driven native advertising campaigns across all devices, leveraging proprietary data, inventory and publisher partners.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| 100% Video Completion | 15s Engagements (LP) |
| 25% Audio Completion | 25% Video Completion |
| 50% Audio Completion | 50% Video Completion |
| 75% Audio Completion | 75% Video Completion |
| API Frameworks | Address |
| Advertiser ID | Advertiser Name |
| All Campaign IDs | Allow iFrame Engagement |
| App Category | App Domain |
| App Title | Audio Completed |
| Audio Completion Rate | Audio Started |
| Audit Status | Average Time (LP) |
| Average impression time on landing page (seconds) | Average time on site (seconds) |
| Avg. Engagement Rate | Avg. Imp. Time (LP) |
| Avg. View % | Bid Amount Total |
| Bid Type | Black List Options |
| Brandname | Budget |
| CTR | CVR |
| Campaign Bid Type | Campaign Created At |
| Campaign End Date | Campaign ID |
| Campaign Name | Campaign Start Date |
| Campaign Type | Campaign Updated At |
| Canada Province Options | Category Options |
| City | City Options |
| Click Conversions | Click Secondary Conversions |
| Click URL | Clicks |
| Clicks Conversions | Client Cost |
| Client eCPA | Client eCPC |
| Client eCPE | Client eCPM |
| Client eCPV | Conversion Revenue |
| Conversions | Cookie Conversions |
| Cost | Country |
| Country Options | Created At |
| Creative File Name | Creative ID |
| Creative URL | Custom Segments List |
| Daily Cap | Date |
| Device OS Family Options | Device OS Options |
| Device Type | Device Type Options |
| Display JS Creative Preview | Domain |
| End Date | Engagement Rate |
| Engagement Tracking Type | Engagements |
| Footfall Avg Click Time | Footfall Avg Imp Time |
| Footfall Conv | Footfall Tracker ID |
| Footfall Tracker Name | Frequency Cap Limit |
| Frequency Cap Time | Heading |
| IP Conversions | IP Options |
| Icon File Name | Icon ID |
| Icon Preview | Icon URL |
| Imp Conversions | Imp. Conversions |
| Impression Conversions | Impression Tracker URLs |
| Impressions | Landing URL |
| Language Options | Line Item End Date |
| Line Item ID | Line Item Name |
| Line Item Start Date | Listen Through Rate |
| Local Day Of Week | Local Hour Of Day |
| Location ID | Location Name |
| Name | Native Ad ID |
| Native Ad Type | Pace Evenly |
| Page Loads | Region |
| Revenue | Revenue Type |
| Revenue Value | Secondary Conversions |
| Smart Targeting | Source |
| Start Date | State |
| Supply Source ID | Supply Source Name |
| Supply Source Options | Supply Type Options |
| Tagline | Time on Site |
| Total Time (LP) | Typename |
| US State Options | Unique Conversions |
| Unique Impressions | Updated At |
| Use DMA | Vast XML |
| Video Completed | Video Completion Rate |
| Video Started | Video starts |
| View Creative Preview | View Icon Preview |
| View Rate | Views |
| Zip Code | Zip code |
| eCPA | eCPC |
| eCPCL | eCPE |
| eCPM | eCPV |
| 100% Video Completion | 15s Engagements (LP) |
| 25% Video Completion | 50% Video Completion |
| 75% Video Completion | Advertiser ID |
| Allow iFrame Engagement | Avg. View % |
| Bid Amount Total | Bid Type |
| Budget | CTR |
| CVR | Campaign ID |
| Campaign Name | Campaign Type |
| Canada Province Options | Category Options |
| City Options | Click Conversions |
| Clicks | Client Cost |
| Client eCPA | Client eCPC |
| Client eCPE | Client eCPM |
| Client eCPV | Conversion Revenue |
| Conversions | Cost |
| Country Options | Created At |
| Custom Segments List | Daily Cap |
| Date | Device OS Family Options |
| Device OS Options | Device Type Options |
| End Date | Engagement Tracking Type |
| Frequency Cap Limit | Frequency Cap Time |
| IP Options | Imp Conversions |
| Impressions | Language Options |
| Line Item End Date | Line Item ID |
| Line Item Name | Line Item Start Date |
| Pace Evenly | Page Loads |
| Revenue | Secondary Conversions |
| Smart Targeting | Start Date |
| State | Supply Source Options |
| Supply Type Options | Total Time (LP) |
| US State Options | Unique Conversions |
| Unique Impressions | Updated At |
| Use DMA | Video Completion Rate |
| Video starts | eCPA |
| eCPC | eCPE |
| eCPM | eCPV |
| 100% Video Completion | 15s Engagements (LP) |
| 25% Audio Completion | 25% Video Completion |
| 50% Audio Completion | 50% Video Completion |
| 75% Audio Completion | 75% Video Completion |
| API Frameworks | Advertiser ID |
| Audio Completed | Audio Completion Rate |
| Audio Started | Audit Status |
| Average Time (LP) | Avg. View % |
| Brandname | CTR |
| CVR | Campaign Bid Type |
| Campaign Created At | Campaign End Date |
| Campaign ID | Campaign Name |
| Campaign Start Date | Campaign Type |
| Campaign Updated At | Click Conversions |
| Click URL | Clicks |
| Client Cost | Client eCPA |
| Client eCPC | Client eCPE |
| Client eCPM | Client eCPV |
| Conversion Revenue | Conversions |
| Cost | Created At |
| Creative File Name | Creative ID |
| Creative URL | Date |
| Display JS Creative Preview | Heading |
| Icon File Name | Icon ID |
| Icon Preview | Icon URL |
| Imp Conversions | Impression Tracker URLs |
| Impressions | Landing URL |
| Line Item End Date | Line Item ID |
| Line Item Name | Line Item Start Date |
| Name | Native Ad ID |
| Native Ad Type | Page Loads |
| Revenue | Secondary Conversions |
| State | Tagline |
| Total Time (LP) | Unique Conversions |
| Unique Impressions | Updated At |
| Vast XML | Video Completion Rate |
| Video starts | View Creative Preview |
| View Icon Preview | eCPA |
| eCPC | eCPCL |
| eCPE | eCPM |
| eCPV |
| 15s Engagements (LP) | 25% Audio Completion |
| 25% Video Completion | 50% Audio Completion |
| 50% Video Completion | 75% Audio Completion |
| 75% Video Completion | Advertiser ID |
| Advertiser Name | Audio Completed |
| Audio Started | Average Time (LP) |
| Avg. Engagement Rate | Avg. Imp. Time (LP) |
| Avg. View % | CTR |
| CVR | Campaign Bid Type |
| Campaign Created At | Campaign End Date |
| Campaign ID | Campaign Name |
| Campaign Start Date | Campaign Type |
| Campaign Updated At | Click Conversions |
| Clicks | Client Cost |
| Client eCPA | Client eCPC |
| Client eCPE | Client eCPM |
| Client eCPV | Conversions |
| Cookie Conversions | Cost |
| Date | Device Type |
| IP Conversions | Imp. Conversions |
| Impressions | Line Item ID |
| Line Item Name | Listen Through Rate |
| Page Loads | Secondary Conversions |
| Time on Site | Total Time (LP) |
| Video Completed | Video Completion Rate |
| Video Started | eCPA |
| eCPC | eCPCL |
| eCPE | eCPM |
| eCPV |
| 25% Audio Completion | 25% Video Completion |
| 50% Audio Completion | 50% Video Completion |
| 75% Audio Completion | 75% Video Completion |
| Advertiser ID | Advertiser Name |
| App Category | App Domain |
| App Title | Audio Completed |
| Audio Started | Average Time (LP) |
| Average impression time on landing page (seconds) | Average time on site (seconds) |
| CTR | CVR |
| Campaign Bid Type | Campaign Created At |
| Campaign End Date | Campaign ID |
| Campaign Name | Campaign Start Date |
| Campaign Type | Campaign Updated At |
| Click Conversions | Click Secondary Conversions |
| Clicks | Client Cost |
| Client eCPA | Client eCPC |
| Client eCPE | Client eCPM |
| Client eCPV | Conversion Revenue |
| Conversions | Cookie Conversions |
| Cost | Date |
| Engagement Rate | Engagements |
| Imp. Conversions | Impressions |
| Line Item ID | Line Item Name |
| Listen Through Rate | Page Loads |
| Secondary Conversions | Supply Source ID |
| Supply Source Name | Total Time (LP) |
| Typename | Unique Impressions |
| Video Completed | Video Completion Rate |
| Video Started | View Rate |
| Views | eCPA |
| eCPC | eCPCL |
| eCPE | eCPM |
| eCPV |
| 15s Engagements (LP) | Advertiser ID |
| CTR | CVR |
| Campaign Bid Type | Campaign Created At |
| Campaign End Date | Campaign ID |
| Campaign Name | Campaign Start Date |
| Campaign Type | Campaign Updated At |
| Clicks | Client Cost |
| Client eCPA | Client eCPC |
| Client eCPE | Client eCPM |
| Conversions | Cost |
| Date | Domain |
| Impressions | Line Item End Date |
| Line Item ID | Line Item Name |
| Line Item Start Date | Name |
| Secondary Conversions | Source |
| Unique Impressions | eCPA |
| eCPC | eCPE |
| eCPM |
| Address | City |
| Clicks Conversions | Country |
| Date | Footfall Avg Click Time |
| Footfall Avg Imp Time | Footfall Conv |
| Footfall Tracker ID | Footfall Tracker Name |
| Impression Conversions | Local Day Of Week |
| Local Hour Of Day | Location ID |
| Location Name | Zip Code |
| 15s Engagements (LP) | 25% Audio Completion |
| 25% Video Completion | 50% Audio Completion |
| 50% Video Completion | 75% Audio Completion |
| 75% Video Completion | Advertiser ID |
| Advertiser Name | Audio Completed |
| Audio Started | Average Time (LP) |
| Avg. Engagement Rate | Avg. Imp. Time (LP) |
| Avg. View % | CTR |
| CVR | Campaign Bid Type |
| Campaign Created At | Campaign End Date |
| Campaign ID | Campaign Name |
| Campaign Start Date | Campaign Type |
| Campaign Updated At | Click Conversions |
| Clicks | Client Cost |
| Client eCPA | Client eCPC |
| Client eCPE | Client eCPM |
| Client eCPV | Conversions |
| Cookie Conversions | Cost |
| Country | Date |
| IP Conversions | Imp. Conversions |
| Impressions | Line Item ID |
| Line Item Name | Listen Through Rate |
| Page Loads | Region |
| Time on Site | Total Time (LP) |
| Video Completed | Video Completion Rate |
| Video Started | eCPA |
| eCPC | eCPCL |
| eCPE | eCPM |
| eCPV |
| 100% Video Completion | 15s Engagements (LP) |
| 25% Video Completion | 50% Video Completion |
| 75% Video Completion | Advertiser ID |
| All Campaign IDs | Avg. View % |
| Black List Options | Budget |
| CTR | CVR |
| Click Conversions | Clicks |
| Client Cost | Client eCPA |
| Client eCPC | Client eCPE |
| Client eCPM | Client eCPV |
| Conversion Revenue | Conversions |
| Cost | Daily Cap |
| Date | End Date |
| Imp Conversions | Impressions |
| Line Item ID | Line Item Name |
| Pace Evenly | Page Loads |
| Revenue | Revenue Type |
| Revenue Value | Secondary Conversions |
| Start Date | State |
| Total Time (LP) | Unique Conversions |
| Unique Impressions | Video Completion Rate |
| Video starts | eCPA |
| eCPC | eCPE |
| eCPM | eCPV |
| 25% Audio Completion | 25% Video Completion |
| 50% Audio Completion | 50% Video Completion |
| 75% Audio Completion | 75% Video Completion |
| Advertiser ID | Advertiser Name |
| Audio Completed | Audio Started |
| Average Time (LP) | Average impression time on landing page (seconds) |
| Average time on site (seconds) | CTR |
| CVR | Campaign Bid Type |
| Campaign Created At | Campaign End Date |
| Campaign ID | Campaign Name |
| Campaign Start Date | Campaign Type |
| Campaign Updated At | Click Conversions |
| Click Secondary Conversions | Clicks |
| Client Cost | Client eCPA |
| Client eCPC | Client eCPE |
| Client eCPM | Client eCPV |
| Conversion Revenue | Conversions |
| Cookie Conversions | Cost |
| Date | Engagement Rate |
| Engagements | Imp. Conversions |
| Impressions | Line Item ID |
| Line Item Name | Listen Through Rate |
| Page Loads | Secondary Conversions |
| Total Time (LP) | Typename |
| Unique Impressions | Video Completed |
| Video Completion Rate | Video Started |
| View Rate | Views |
| Zip code | eCPA |
| eCPC | eCPCL |
| eCPE | eCPM |
| eCPV |
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