SnapChat

Snap Ads offer mobile video ads with the choice to add an interactive element below. Snap Ads always begin with an up to 10-second vertical, full screen video ad that appears in the context of other Snaps.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Ad Squads
Ads
Campaigns
Country Insights
DMA Insights
Demographic Insights
Demographics Breakdown (Deprecated)
Device Breakdown (Deprecated)
Device Make Insights
Device OS Insights
Geo Breakdown (Deprecated)
Interest Breakdown (Deprecated)
Interest Insights
Region Insights

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics

Data View Details: Ad Squads

Data View Details: Ads

Data View Details: Campaigns

Data View Details: Country Insights

Data View Details: DMA Insights

Data View Details: Demographic Insights

Data View Details: Demographics Breakdown (Deprecated)

Ad Account ID
Ad Account Name
Ad Name
Ad Squad ID
Ad Squad Name
Ad Squad Type
Ad Type
Age Bucket
Campaign ID
Campaign Name
Client CPM
Client Spend
Creative ID
Date
Earned Impressions
Gender
Impressions
Organization ID
Organization Name
Paid Impressions
Paid Reach
Placement
Saves
Shares
Spend
Swipes

Data View Details: Device Breakdown (Deprecated)

Ad Account ID
Ad Account Name
Ad Name
Ad Squad ID
Ad Squad Name
Ad Squad Type
Ad Type
Campaign ID
Campaign Name
Client CPM
Client Spend
Creative ID
Date
Organization ID
Organization Name
Placement

Data View Details: Device Make Insights

Data View Details: Device OS Insights

Data View Details: Geo Breakdown (Deprecated)

Ad Account ID
Ad Account Name
Ad Name
Ad Squad ID
Ad Squad Name
Ad Squad Type
Ad Type
Campaign ID
Campaign Name
Client CPM
Client Spend
Creative ID
Date
Organization ID
Organization Name
Placement

Data View Details: Interest Breakdown (Deprecated)

Ad Account ID
Ad Account Name
Ad Name
Ad Squad ID
Ad Squad Name
Ad Squad Type
Ad Type
Campaign ID
Campaign Name
Client CPM
Client Spend
Creative ID
Date
Earned Impressions
Impressions
Interest Category ID
Interest Category Name
Organization ID
Organization Name
Paid Impressions
Paid Reach
Placement
Saves
Shares
Spend
Swipes

Data View Details: Interest Insights

Data View Details: Region Insights

HOW TO

How to Connect Your DataGetting Started

TapClicks Getting Started Guide Learn TapClicks Fast with These Resources and Guides.

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