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Snap Ads offer mobile video ads with the choice to add an interactive element below. Snap Ads always begin with an up to 10-second vertical, full screen video ad that appears in the context of other Snaps.
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High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

  • Ad Squads
  • Ads
  • Campaigns
  • Country Insights
  • DMA Insights
  • Demographic Insights
  • Demographics Breakdown (Deprecated)
  • Device Breakdown (Deprecated)
  • Device Make Insights
  • Device OS Insights
  • Geo Breakdown (Deprecated)
  • Interest Breakdown (Deprecated)
  • Interest Insights
  • Region Insights

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics

  • 25% Attachment Quartile
  • 25% Quartile
  • 50% Attachment Quartile
  • 50% Quartile
  • 75% Attachment Quartile
  • 75% Quartile
  • Ad Account ID
  • Ad Account Name
  • Ad ID
  • Ad Name
  • Ad Review Status
  • Ad Schedule
  • Ad Squad ID
  • Ad Squad Name
  • Ad Squad Status
  • Ad Squad Type
  • Ad Status
  • Ad Type
  • Add Billing
  • Add To Cart
  • Age Bucket
  • App Opens
  • Attachment Avg View Time
  • Attachment Completions
  • Attachment Frequency
  • Attachment Quartile 1
  • Attachment Quartile 2
  • Attachment Quartile 3
  • Attachment Total View Time
  • Attachment Uniques
  • Attachment Video Views
  • Attachment View Completion
  • Attachment View Time
  • Avg Screen Time
  • Avg Screen Time Millis
  • Bid Amount
  • Billing Event
  • Campaign ID
  • Campaign Name
  • Campaign Status
  • Client CPM
  • Client Spend
  • Completions
  • Conversion Achievement Unlocked
  • Conversion Ad Click
  • Conversion Ad View
  • Conversion Add Billing
  • Conversion Add Cart
  • Conversion Add To Wishlist
  • Conversion App Opens
  • Conversion Complete Tutorial
  • Conversion Invite
  • Conversion Level Completes
  • Conversion List View
  • Conversion Login
  • Conversion Page Views
  • Conversion Purchases
  • Conversion Purchases Value
  • Conversion Rate
  • Conversion Reserve
  • Conversion Save
  • Conversion Saves
  • Conversion Searches
  • Conversion Share
  • Conversion Sign Ups
  • Conversion Spend Credits
  • Conversion Start Checkout
  • Conversion Start Trial
  • Conversion Subscribe
  • Conversion View Content
  • Country
  • Creative ID
  • Creative Type
  • Currency
  • Custom Event 1
  • Custom Event 2
  • Custom Event 3
  • Custom Event 4
  • Custom Event 5
  • DMA
  • Daily Budget
  • Date
  • Device Make
  • Device OS
  • Earned Impressions
  • End Time
  • Excluded Content Types
  • Frequency
  • Frequency Cap And Exclusion
  • Gender
  • Impressions
  • Included Content Types
  • Installs
  • Interest Category ID
  • Interest Category Name
  • Level Completes
  • Lifetime Budget
  • Lifetime Spend Cap
  • List of Ad Review Rejection Reasons
  • Measurement Spec
  • Media Type
  • Optimization Goal
  • Organization ID
  • Organization Name
  • Page Views
  • Paid Impressions
  • Placement
  • Purchases
  • Purchases Value
  • Quartile 1
  • Quartile 2
  • Quartile 3
  • Region
  • Saves
  • Screen Time
  • Searches
  • Shares
  • Sign Ups
  • Spend
  • Start Checkout
  • Start Time
  • Story Completes
  • Story Opens
  • Swipe Up Android Installs
  • Swipe Up Conversion Add Billing
  • Swipe Up Conversion Add Cart
  • Swipe Up Conversion App Opens
  • Swipe Up Conversion Level Completes
  • Swipe Up Conversion Page Views
  • Swipe Up Conversion Purchases
  • Swipe Up Conversion Save
  • Swipe Up Conversion Searches
  • Swipe Up Conversion Sign Ups
  • Swipe Up Conversion Start Checkout
  • Swipe Up Conversion View Content
  • Swipe Up Percent
  • Swipe Up Total Installs
  • Swipe Up iOS Installs
  • Swipes
  • Targeting Spec
  • Uniques
  • Use Rate
  • Uses
  • Video Views
  • View Android Installs
  • View Completion
  • View Content
  • View Conversion Add Billing
  • View Conversion Add Cart
  • View Conversion App Opens
  • View Conversion Level Completes
  • View Conversion Page Views
  • View Conversion Purchases
  • View Conversion Save
  • View Conversion Searches
  • View Conversion Sign Ups
  • View Conversion Start Checkout
  • View Conversion View Content
  • View Total Installs
  • View iOS Installs

Data View Details: Ad Squads

  • Ad Account ID
  • Ad Account Name
  • Ad Schedule
  • Ad Squad ID
  • Ad Squad Name
  • Ad Squad Status
  • Ad Squad Type
  • Attachment Avg View Time
  • Attachment Frequency
  • Attachment Quartile 1
  • Attachment Quartile 2
  • Attachment Quartile 3
  • Attachment Total View Time
  • Attachment Uniques
  • Attachment View Completion
  • Avg Screen Time
  • Avg Screen Time Millis
  • Bid Amount
  • Billing Event
  • Campaign ID
  • Campaign Name
  • Client CPM
  • Client Spend
  • Conversion Achievement Unlocked
  • Conversion Ad Click
  • Conversion Ad View
  • Conversion Add Billing
  • Conversion Add Cart
  • Conversion Add To Wishlist
  • Conversion App Opens
  • Conversion Complete Tutorial
  • Conversion Invite
  • Conversion Level Completes
  • Conversion List View
  • Conversion Login
  • Conversion Page Views
  • Conversion Purchases
  • Conversion Purchases Value
  • Conversion Rate
  • Conversion Reserve
  • Conversion Save
  • Conversion Searches
  • Conversion Share
  • Conversion Sign Ups
  • Conversion Spend Credits
  • Conversion Start Checkout
  • Conversion Start Trial
  • Conversion Subscribe
  • Conversion View Content
  • Custom Event 1
  • Custom Event 2
  • Custom Event 3
  • Custom Event 4
  • Custom Event 5
  • Daily Budget
  • Date
  • Earned Impressions
  • End Time
  • Excluded Content Types
  • Frequency
  • Frequency Cap And Exclusion
  • Impressions
  • Included Content Types
  • Lifetime Budget
  • Optimization Goal
  • Organization ID
  • Organization Name
  • Paid Impressions
  • Placement
  • Quartile 1
  • Quartile 2
  • Quartile 3
  • Saves
  • Screen Time
  • Shares
  • Spend
  • Start Time
  • Story Completes
  • Story Opens
  • Swipe Up Android Installs
  • Swipe Up Conversion Add Billing
  • Swipe Up Conversion Add Cart
  • Swipe Up Conversion App Opens
  • Swipe Up Conversion Level Completes
  • Swipe Up Conversion Page Views
  • Swipe Up Conversion Purchases
  • Swipe Up Conversion Save
  • Swipe Up Conversion Searches
  • Swipe Up Conversion Sign Ups
  • Swipe Up Conversion Start Checkout
  • Swipe Up Conversion View Content
  • Swipe Up Percent
  • Swipe Up Total Installs
  • Swipe Up iOS Installs
  • Swipes
  • Targeting Spec
  • Uniques
  • Video Views
  • View Android Installs
  • View Completion
  • View Conversion Add Billing
  • View Conversion Add Cart
  • View Conversion App Opens
  • View Conversion Level Completes
  • View Conversion Page Views
  • View Conversion Purchases
  • View Conversion Save
  • View Conversion Searches
  • View Conversion Sign Ups
  • View Conversion Start Checkout
  • View Conversion View Content
  • View Total Installs
  • View iOS Installs

Data View Details: Ads

  • Ad Account ID
  • Ad Account Name
  • Ad ID
  • Ad Name
  • Ad Review Status
  • Ad Squad ID
  • Ad Squad Name
  • Ad Squad Type
  • Ad Status
  • Ad Type
  • Attachment Avg View Time
  • Attachment Frequency
  • Attachment Quartile 1
  • Attachment Quartile 2
  • Attachment Quartile 3
  • Attachment Total View Time
  • Attachment Uniques
  • Attachment View Completion
  • Avg Screen Time
  • Avg Screen Time Millis
  • Campaign ID
  • Campaign Name
  • Client CPM
  • Client Spend
  • Conversion Achievement Unlocked
  • Conversion Ad Click
  • Conversion Ad View
  • Conversion Add Billing
  • Conversion Add Cart
  • Conversion Add To Wishlist
  • Conversion App Opens
  • Conversion Complete Tutorial
  • Conversion Invite
  • Conversion Level Completes
  • Conversion List View
  • Conversion Login
  • Conversion Page Views
  • Conversion Purchases
  • Conversion Purchases Value
  • Conversion Rate
  • Conversion Reserve
  • Conversion Save
  • Conversion Searches
  • Conversion Share
  • Conversion Sign Ups
  • Conversion Spend Credits
  • Conversion Start Checkout
  • Conversion Start Trial
  • Conversion Subscribe
  • Conversion View Content
  • Creative ID
  • Creative Type
  • Custom Event 1
  • Custom Event 2
  • Custom Event 3
  • Custom Event 4
  • Custom Event 5
  • Date
  • Earned Impressions
  • Frequency
  • Impressions
  • List of Ad Review Rejection Reasons
  • Media Type
  • Organization ID
  • Organization Name
  • Paid Impressions
  • Placement
  • Quartile 1
  • Quartile 2
  • Quartile 3
  • Saves
  • Screen Time
  • Shares
  • Spend
  • Story Completes
  • Story Opens
  • Swipe Up Android Installs
  • Swipe Up Conversion Add Billing
  • Swipe Up Conversion Add Cart
  • Swipe Up Conversion App Opens
  • Swipe Up Conversion Level Completes
  • Swipe Up Conversion Page Views
  • Swipe Up Conversion Purchases
  • Swipe Up Conversion Save
  • Swipe Up Conversion Searches
  • Swipe Up Conversion Sign Ups
  • Swipe Up Conversion Start Checkout
  • Swipe Up Conversion View Content
  • Swipe Up Percent
  • Swipe Up Total Installs
  • Swipe Up iOS Installs
  • Swipes
  • Uniques
  • Use Rate
  • Uses
  • Video Views
  • View Android Installs
  • View Completion
  • View Conversion Add Billing
  • View Conversion Add Cart
  • View Conversion App Opens
  • View Conversion Level Completes
  • View Conversion Page Views
  • View Conversion Purchases
  • View Conversion Save
  • View Conversion Searches
  • View Conversion Sign Ups
  • View Conversion Start Checkout
  • View Conversion View Content
  • View Total Installs
  • View iOS Installs

Data View Details: Campaigns

  • Ad Account ID
  • Ad Account Name
  • Attachment Avg View Time
  • Attachment Frequency
  • Attachment Quartile 1
  • Attachment Quartile 2
  • Attachment Quartile 3
  • Attachment Total View Time
  • Attachment Uniques
  • Attachment View Completion
  • Avg Screen Time
  • Avg Screen Time Millis
  • Campaign ID
  • Campaign Name
  • Campaign Status
  • Client CPM
  • Client Spend
  • Conversion Achievement Unlocked
  • Conversion Ad Click
  • Conversion Ad View
  • Conversion Add Billing
  • Conversion Add Cart
  • Conversion Add To Wishlist
  • Conversion App Opens
  • Conversion Complete Tutorial
  • Conversion Invite
  • Conversion Level Completes
  • Conversion List View
  • Conversion Login
  • Conversion Page Views
  • Conversion Purchases
  • Conversion Purchases Value
  • Conversion Rate
  • Conversion Reserve
  • Conversion Save
  • Conversion Searches
  • Conversion Share
  • Conversion Sign Ups
  • Conversion Spend Credits
  • Conversion Start Checkout
  • Conversion Start Trial
  • Conversion Subscribe
  • Conversion View Content
  • Currency
  • Custom Event 1
  • Custom Event 2
  • Custom Event 3
  • Custom Event 4
  • Custom Event 5
  • Daily Budget
  • Date
  • Earned Impressions
  • End Time
  • Frequency
  • Impressions
  • Lifetime Spend Cap
  • Measurement Spec
  • Organization ID
  • Organization Name
  • Paid Impressions
  • Quartile 1
  • Quartile 2
  • Quartile 3
  • Saves
  • Screen Time
  • Shares
  • Spend
  • Start Time
  • Story Completes
  • Story Opens
  • Swipe Up Android Installs
  • Swipe Up Conversion Add Billing
  • Swipe Up Conversion Add Cart
  • Swipe Up Conversion App Opens
  • Swipe Up Conversion Level Completes
  • Swipe Up Conversion Page Views
  • Swipe Up Conversion Purchases
  • Swipe Up Conversion Save
  • Swipe Up Conversion Searches
  • Swipe Up Conversion Sign Ups
  • Swipe Up Conversion Start Checkout
  • Swipe Up Conversion View Content
  • Swipe Up Percent
  • Swipe Up Total Installs
  • Swipe Up iOS Installs
  • Swipes
  • Uniques
  • Use Rate
  • Uses
  • Video Views
  • View Android Installs
  • View Completion
  • View Conversion Add Billing
  • View Conversion Add Cart
  • View Conversion App Opens
  • View Conversion Level Completes
  • View Conversion Page Views
  • View Conversion Purchases
  • View Conversion Save
  • View Conversion Searches
  • View Conversion Sign Ups
  • View Conversion Start Checkout
  • View Conversion View Content
  • View Total Installs
  • View iOS Installs

Data View Details: Country Insights

  • 25% Attachment Quartile
  • 25% Quartile
  • 50% Attachment Quartile
  • 50% Quartile
  • 75% Attachment Quartile
  • 75% Quartile
  • Ad Account ID
  • Ad Account Name
  • Ad Name
  • Ad Squad ID
  • Ad Squad Name
  • Ad Squad Type
  • Ad Type
  • Add Billing
  • Add To Cart
  • App Opens
  • Attachment Completions
  • Attachment Video Views
  • Attachment View Time
  • Campaign ID
  • Campaign Name
  • Completions
  • Conversion Saves
  • Country
  • Creative ID
  • Date
  • Impressions
  • Installs
  • Level Completes
  • Organization ID
  • Organization Name
  • Page Views
  • Placement
  • Purchases
  • Purchases Value
  • Saves
  • Searches
  • Shares
  • Sign Ups
  • Spend
  • Start Checkout
  • Story Completes
  • Story Opens
  • Swipes
  • Video Views
  • View Content

Data View Details: DMA Insights

  • 25% Attachment Quartile
  • 25% Quartile
  • 50% Attachment Quartile
  • 50% Quartile
  • 75% Attachment Quartile
  • 75% Quartile
  • Ad Account ID
  • Ad Account Name
  • Ad Name
  • Ad Squad ID
  • Ad Squad Name
  • Ad Squad Type
  • Ad Type
  • Add Billing
  • Add To Cart
  • App Opens
  • Attachment Completions
  • Attachment Video Views
  • Attachment View Time
  • Campaign ID
  • Campaign Name
  • Completions
  • Conversion Saves
  • Creative ID
  • DMA
  • Date
  • Impressions
  • Installs
  • Level Completes
  • Organization ID
  • Organization Name
  • Page Views
  • Placement
  • Purchases
  • Purchases Value
  • Saves
  • Searches
  • Shares
  • Sign Ups
  • Spend
  • Start Checkout
  • Story Completes
  • Story Opens
  • Swipes
  • Video Views
  • View Content

Data View Details: Demographic Insights

  • 25% Attachment Quartile
  • 25% Quartile
  • 50% Attachment Quartile
  • 50% Quartile
  • 75% Attachment Quartile
  • 75% Quartile
  • Ad Account ID
  • Ad Account Name
  • Ad Name
  • Ad Squad ID
  • Ad Squad Name
  • Ad Squad Type
  • Ad Type
  • Add Billing
  • Add To Cart
  • Age Bucket
  • App Opens
  • Attachment Completions
  • Attachment Video Views
  • Attachment View Time
  • Campaign ID
  • Campaign Name
  • Completions
  • Conversion Saves
  • Creative ID
  • Date
  • Gender
  • Impressions
  • Installs
  • Level Completes
  • Organization ID
  • Organization Name
  • Page Views
  • Placement
  • Purchases
  • Purchases Value
  • Saves
  • Searches
  • Shares
  • Sign Ups
  • Spend
  • Start Checkout
  • Story Completes
  • Story Opens
  • Swipes
  • Video Views
  • View Content

Data View Details: Demographics Breakdown (Deprecated)

  • Ad Account ID
  • Ad Account Name
  • Ad Name
  • Ad Squad ID
  • Ad Squad Name
  • Ad Squad Type
  • Ad Type
  • Age Bucket
  • Campaign ID
  • Campaign Name
  • Client CPM
  • Client Spend
  • Creative ID
  • Date
  • Earned Impressions
  • Gender
  • Impressions
  • Organization ID
  • Organization Name
  • Paid Impressions
  • Placement
  • Saves
  • Shares
  • Spend
  • Swipes
  • Uniques

Data View Details: Device Breakdown (Deprecated)

  • Ad Account ID
  • Ad Account Name
  • Ad Name
  • Ad Squad ID
  • Ad Squad Name
  • Ad Squad Type
  • Ad Type
  • Campaign ID
  • Campaign Name
  • Client CPM
  • Client Spend
  • Creative ID
  • Date
  • Organization ID
  • Organization Name
  • Placement

Data View Details: Device Make Insights

  • 25% Attachment Quartile
  • 25% Quartile
  • 50% Attachment Quartile
  • 50% Quartile
  • 75% Attachment Quartile
  • 75% Quartile
  • Ad Account ID
  • Ad Account Name
  • Ad Name
  • Ad Squad ID
  • Ad Squad Name
  • Ad Squad Type
  • Ad Type
  • Add Billing
  • Add To Cart
  • App Opens
  • Attachment Completions
  • Attachment Video Views
  • Attachment View Time
  • Campaign ID
  • Campaign Name
  • Completions
  • Conversion Saves
  • Creative ID
  • Date
  • Device Make
  • Impressions
  • Installs
  • Level Completes
  • Organization ID
  • Organization Name
  • Page Views
  • Placement
  • Purchases
  • Purchases Value
  • Saves
  • Searches
  • Shares
  • Sign Ups
  • Spend
  • Start Checkout
  • Story Completes
  • Story Opens
  • Swipes
  • Video Views
  • View Content

Data View Details: Device OS Insights

  • 25% Attachment Quartile
  • 25% Quartile
  • 50% Attachment Quartile
  • 50% Quartile
  • 75% Attachment Quartile
  • 75% Quartile
  • Ad Account ID
  • Ad Account Name
  • Ad Name
  • Ad Squad ID
  • Ad Squad Name
  • Ad Squad Type
  • Ad Type
  • Add Billing
  • Add To Cart
  • App Opens
  • Attachment Completions
  • Attachment Video Views
  • Attachment View Time
  • Campaign ID
  • Campaign Name
  • Completions
  • Conversion Saves
  • Creative ID
  • Date
  • Device OS
  • Impressions
  • Installs
  • Level Completes
  • Organization ID
  • Organization Name
  • Page Views
  • Placement
  • Purchases
  • Purchases Value
  • Saves
  • Searches
  • Shares
  • Sign Ups
  • Spend
  • Start Checkout
  • Story Completes
  • Story Opens
  • Swipes
  • Video Views
  • View Content

Data View Details: Geo Breakdown (Deprecated)

  • Ad Account ID
  • Ad Account Name
  • Ad Name
  • Ad Squad ID
  • Ad Squad Name
  • Ad Squad Type
  • Ad Type
  • Campaign ID
  • Campaign Name
  • Client CPM
  • Client Spend
  • Creative ID
  • Date
  • Organization ID
  • Organization Name
  • Placement

Data View Details: Interest Breakdown (Deprecated)

  • Ad Account ID
  • Ad Account Name
  • Ad Name
  • Ad Squad ID
  • Ad Squad Name
  • Ad Squad Type
  • Ad Type
  • Campaign ID
  • Campaign Name
  • Client CPM
  • Client Spend
  • Creative ID
  • Date
  • Earned Impressions
  • Impressions
  • Interest Category ID
  • Interest Category Name
  • Organization ID
  • Organization Name
  • Paid Impressions
  • Placement
  • Saves
  • Shares
  • Spend
  • Swipes
  • Uniques

Data View Details: Interest Insights

  • 25% Attachment Quartile
  • 25% Quartile
  • 50% Attachment Quartile
  • 50% Quartile
  • 75% Attachment Quartile
  • 75% Quartile
  • Ad Account ID
  • Ad Account Name
  • Ad Name
  • Ad Squad ID
  • Ad Squad Name
  • Ad Squad Type
  • Ad Type
  • Add Billing
  • Add To Cart
  • App Opens
  • Attachment Completions
  • Attachment Video Views
  • Attachment View Time
  • Campaign ID
  • Campaign Name
  • Completions
  • Conversion Saves
  • Creative ID
  • Date
  • Impressions
  • Installs
  • Interest Category ID
  • Interest Category Name
  • Level Completes
  • Organization ID
  • Organization Name
  • Page Views
  • Placement
  • Purchases
  • Purchases Value
  • Saves
  • Searches
  • Shares
  • Sign Ups
  • Spend
  • Start Checkout
  • Story Completes
  • Story Opens
  • Swipes
  • Video Views
  • View Content

Data View Details: Region Insights

  • 25% Attachment Quartile
  • 25% Quartile
  • 50% Attachment Quartile
  • 50% Quartile
  • 75% Attachment Quartile
  • 75% Quartile
  • Ad Account ID
  • Ad Account Name
  • Ad Name
  • Ad Squad ID
  • Ad Squad Name
  • Ad Squad Type
  • Ad Type
  • Add Billing
  • Add To Cart
  • App Opens
  • Attachment Completions
  • Attachment Video Views
  • Attachment View Time
  • Campaign ID
  • Campaign Name
  • Completions
  • Conversion Saves
  • Creative ID
  • Date
  • Impressions
  • Installs
  • Level Completes
  • Organization ID
  • Organization Name
  • Page Views
  • Placement
  • Purchases
  • Purchases Value
  • Region
  • Saves
  • Searches
  • Shares
  • Sign Ups
  • Spend
  • Start Checkout
  • Story Completes
  • Story Opens
  • Swipes
  • Video Views
  • View Content

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