SnapChat
Snap Ads offer mobile video ads with the choice to add an interactive element below. Snap Ads always begin with an up to 10-second vertical, full screen video ad that appears in the context of other Snaps.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
All Dimensions and Metrics:
| 25% Attachment Quartile | 25% Quartile |
| 50% Attachment Quartile | 50% Quartile |
| 75% Attachment Quartile | 75% Quartile |
| Ad Account ID | Ad Account Name |
| Ad ID | Ad Name |
| Ad Name | Ad Review Status |
| Ad Schedule | Ad Squad ID |
| Ad Squad Name | Ad Squad Status |
| Ad Squad Type | Ad Status |
| Ad Type | Add Billing |
| Add To Cart | Age Bucket |
| App Opens | Attachment Avg View Time |
| Attachment Completions | Attachment Frequency |
| Attachment Uniques | Attachment Video Views |
| Attachment View Time | Avg Screen Time |
| Avg Screen Time Millis | Bid Amount |
| Billing Event | Campaign ID |
| Campaign Name | Campaign Status |
| Client CPM | Client Spend |
| Completions | Conversion Achievement Unlocked |
| Conversion Ad Click | Conversion Ad View |
| Conversion Add To Wishlist | Conversion Complete Tutorial |
| Conversion Invite | Conversion List View |
| Conversion Login | Conversion Rate |
| Conversion Reserve | Conversion Saves |
| Conversion Share | Conversion Spend Credits |
| Conversion Start Trial | Conversion Subscribe |
| Country | Creative ID |
| Creative Type | Currency |
| Custom Event 1 | Custom Event 2 |
| Custom Event 3 | Custom Event 4 |
| Custom Event 5 | DMA |
| DMA ID | Daily Budget |
| Date | Destination URL |
| Device Make | Device OS |
| Earned Impressions | End Time |
| Excluded Content Types | Frequency |
| Frequency Cap And Exclusion | Gender |
| Impressions | Included Content Types |
| Installs | Interest Category ID |
| Interest Category ID | Interest Category Name |
| Interest Category Name | Level Completes |
| Lifetime Budget | Lifetime Spend Cap |
| List of Ad Review Rejection Reasons | Measurement Spec |
| Media Type | Native Leads |
| Optimization Goal | Organization ID |
| Organization Name | Page Views |
| Paid Impressions | Paid Reach |
| Placement | Preview |
| Preview Link | Purchases |
| Purchases Value | Region |
| Saves | Screen Time |
| Searches | Shares |
| Sign Ups | Spend |
| Start Checkout | Start Time |
| Story Completes | Story Opens |
| Swipe Up Android Installs | Swipe Up Conversion Add Billing |
| Swipe Up Conversion Add Cart | Swipe Up Conversion App Opens |
| Swipe Up Conversion Level Completes | Swipe Up Conversion Page Views |
| Swipe Up Conversion Purchases | Swipe Up Conversion Save |
| Swipe Up Conversion Searches | Swipe Up Conversion Sign Ups |
| Swipe Up Conversion Start Checkout | Swipe Up Conversion View Content |
| Swipe Up Rate | Swipe Up Total Installs |
| Swipe Up iOS Installs | Swipes |
| Targeting Spec | Use Rate |
| Uses | Video Views |
| View Android Installs | View Content |
| View Conversion Add Billing | View Conversion Add Cart |
| View Conversion App Opens | View Conversion Level Completes |
| View Conversion Page Views | View Conversion Purchases |
| View Conversion Save | View Conversion Searches |
| View Conversion Sign Ups | View Conversion Start Checkout |
| View Conversion View Content | View Total Installs |
| View iOS Installs |
Data View Details: Ad Squads
| Organization ID | Organization Name |
| Campaign ID | Ad Account ID |
| Ad Account Name | Campaign Name |
| Ad Squad ID | Ad Squad Name |
| Bid Amount | Billing Event |
| Daily Budget | End Time |
| Start Time | Optimization Goal |
| Placement | Ad Squad Status |
| Targeting Spec | Ad Squad Type |
| Included Content Types | Excluded Content Types |
| Frequency Cap And Exclusion | Lifetime Budget |
| Ad Schedule | Impressions |
| Swipes | Screen Time |
| Quartile 1 | Quartile 2 |
| Quartile 3 | View Completion |
| Spend | Video Views |
| Attachment Avg View Time | Attachment Quartile 1 |
| Attachment Quartile 2 | Attachment Quartile 3 |
| Attachment Total View Time | Attachment Uniques |
| Attachment View Completion | Attachment Frequency |
| Avg Screen Time Millis | Avg Screen Time |
| Frequency | Swipe Up Percent |
| Paid Reach | Story Opens |
| Story Completes | Swipe Up Android Installs |
| Swipe Up iOS Installs | Swipe Up Total Installs |
| Swipe Up Conversion Purchases | Swipe Up Conversion Save |
| Swipe Up Conversion Start Checkout | Swipe Up Conversion Add Cart |
| Swipe Up Conversion View Content | Swipe Up Conversion Add Billing |
| Swipe Up Conversion Sign Ups | Swipe Up Conversion Searches |
| Swipe Up Conversion Level Completes | Swipe Up Conversion App Opens |
| Swipe Up Conversion Page Views | View Android Installs |
| View Total Installs | View iOS Installs |
| View Conversion Purchases | View Conversion Save |
| View Conversion Start Checkout | View Conversion Add Cart |
| View Conversion View Content | View Conversion Add Billing |
| View Conversion Sign Ups | View Conversion Searches |
| View Conversion App Opens | View Conversion Page Views |
| View Conversion Level Completes | Paid Impressions |
| Earned Impressions | Shares |
| Saves | Native Leads |
| Client Spend | Client CPM |
| Conversion Purchases | Conversion Purchases Value |
| Conversion Save | Conversion Start Checkout |
| Conversion Add Cart | Conversion View Content |
| Conversion Add Billing | Conversion Sign Ups |
| Conversion Searches | Conversion Level Completes |
| Conversion App Opens | Conversion Page Views |
| Conversion Subscribe | Conversion Ad Click |
| Conversion Ad View | Conversion Complete Tutorial |
| Conversion Invite | Conversion Login |
| Conversion Share | Conversion Reserve |
| Conversion Achievement Unlocked | Conversion Add To Wishlist |
| Conversion Spend Credits | Conversion Rate |
| Conversion Start Trial | Conversion List View |
| Custom Event 1 | Custom Event 2 |
| Custom Event 3 | Custom Event 4 |
| Custom Event 5 | Date |
Data View Details: Ads
| Organization ID | Organization Name |
| Ad Account ID | Ad Account Name |
| Campaign Name | Campaign ID |
| Ad Squad ID | Ad Squad Name |
| Placement | Ad Squad Type |
| Creative ID | Creative Type |
| Media Type | Preview Link |
| Destination URL | Preview |
| Ad ID | Ad Name |
| Ad Review Status | List of Ad Review Rejection Reasons |
| Ad Status | Ad Type |
| Impressions | Swipes |
| Screen Time | Quartile 1 |
| Quartile 2 | Quartile 3 |
| View Completion | Spend |
| Video Views | Attachment Avg View Time |
| Attachment Quartile 1 | Attachment Quartile 2 |
| Attachment Quartile 3 | Attachment Total View Time |
| Attachment Uniques | Attachment View Completion |
| Avg Screen Time Millis | Avg Screen Time |
| Frequency | Swipe Up Percent |
| Uniques | Story Opens |
| Story Completes | Attachment Frequency |
| Swipe Up Android Installs | Swipe Up Total Installs |
| Swipe Up iOS Installs | Swipe Up Conversion Purchases |
| Swipe Up Conversion Save | Swipe Up Conversion Start Checkout |
| Swipe Up Conversion Add Cart | Swipe Up Conversion View Content |
| Swipe Up Conversion Add Billing | Swipe Up Conversion Sign Ups |
| Swipe Up Conversion Searches | Swipe Up Conversion Level Completes |
| Swipe Up Conversion App Opens | Swipe Up Conversion Page Views |
| View Conversion Purchases | View Conversion Save |
| View Conversion Start Checkout | View Conversion Add Cart |
| View Conversion View Content | View Conversion Add Billing |
| View Conversion Sign Ups | View Conversion Searches |
| View Conversion Level Completes | View Conversion App Opens |
| View Conversion Page Views | View Android Installs |
| View iOS Installs | View Total Installs |
| Paid Impressions | Earned Impressions |
| Shares | Saves |
| Uses | Use Rate |
| Native Leads | Client Spend |
| Client CPM | Conversion Purchases |
| Conversion Purchases Value | Conversion Save |
| Conversion Start Checkout | Conversion Add Cart |
| Conversion View Content | Conversion Add Billing |
| Conversion Sign Ups | Conversion Searches |
| Conversion Level Completes | Conversion App Opens |
| Conversion Page Views | Conversion Subscribe |
| Conversion Ad Click | Conversion Ad View |
| Conversion Complete Tutorial | Conversion Invite |
| Conversion Login | Conversion Share |
| Conversion Reserve | Conversion Achievement Unlocked |
| Conversion Add To Wishlist | Conversion Spend Credits |
| Conversion Rate | Conversion Start Trial |
| Conversion List View | Custom Event 1 |
| Custom Event 2 | Custom Event 3 |
| Custom Event 4 | Custom Event 5 |
| Date |
Data View Details: Campaigns
| Organization ID | Organization Name |
| Ad Account ID | Ad Account Name |
| Daily Budget | Campaign ID |
| Campaign Name | End Time |
| Start Time | Campaign Status |
| Lifetime Spend Cap | Measurement Spec |
| Impressions | Swipes |
| Screen Time | Quartile 1 |
| Quartile 2 | Quartile 3 |
| View Completion | Spend |
| Video Views | Attachment Avg View Time |
| Attachment Frequency | Attachment Quartile 1 |
| Attachment Quartile 2 | Attachment Quartile 3 |
| Attachment Total View Time | Attachment Uniques |
| Attachment View Completion | Avg Screen Time Millis |
| Avg Screen Time | Frequency |
| Swipe Up Rate | Paid Reach |
| Story Opens | Story Completes |
| Swipe Up Android Installs | Swipe Up iOS Installs |
| Swipe Up Conversion Save | Swipe Up Total Installs |
| Swipe Up Conversion Purchases | Swipe Up Conversion Start Checkout |
| Swipe Up Conversion Add Cart | Swipe Up Conversion View Content |
| Swipe Up Conversion Add Billing | Swipe Up Conversion Sign Ups |
| Swipe Up Conversion Searches | Swipe Up Conversion Level Completes |
| Swipe Up Conversion App Opens | Swipe Up Conversion Page Views |
| View Total Installs | View iOS Installs |
| View Android Installs | View Conversion Save |
| View Conversion Purchases | View Conversion Add Billing |
| View Conversion View Content | View Conversion Start Checkout |
| View Conversion Add Cart | View Conversion Sign Ups |
| View Conversion Page Views | View Conversion Searches |
| View Conversion Level Completes | View Conversion App Opens |
| Paid Impressions | Earned Impressions |
| Shares | Saves |
| Uses | Use Rate |
| Currency | Native Leads |
| Client Spend | Client CPM |
| Conversion Purchases | Conversion Purchases Value |
| Conversion Save | Conversion Start Checkout |
| Conversion Add Cart | Conversion View Content |
| Conversion Add Billing | Conversion Sign Ups |
| Conversion Searches | Conversion Level Completes |
| Conversion App Opens | Conversion Page Views |
| Conversion Subscribe | Conversion Ad Click |
| Conversion Ad View | Conversion Complete Tutorial |
| Conversion Invite | Conversion Login |
| Conversion Share | Conversion Reserve |
| Conversion Achievement Unlocked | Conversion Add To Wishlist |
| Conversion Spend Credits | Conversion Rate |
| Conversion Start Trial | Conversion List View |
| Custom Event 1 | Custom Event 2 |
| Custom Event 3 | Custom Event 4 |
| Custom Event 5 | Date |
Data View Details: Country Insights
| Organization ID | Organization Name |
| Ad Account ID | Ad Account Name |
| Campaign ID | Campaign Name |
| Ad Squad Name | Placement |
| Ad Squad Type | Ad Squad ID |
| Ad Name | Creative ID |
| Ad Type | Country |
| Impressions | Swipes |
| Completions | Spend |
| Video Views | Attachment Completions |
| Attachment View Time | Attachment Video Views |
| Story Opens | Story Completes |
| Shares | Saves |
| Installs | Purchases |
| Purchases Value | Start Checkout |
| Add To Cart | View Content |
| Add Billing | Sign Ups |
| Searches | Level Completes |
| App Opens | Page Views |
| Conversion Saves | 25% Quartile |
| 50% Quartile | 75% Quartile |
| 25% Attachment Quartile | 50% Attachment Quartile |
| 75% Attachment Quartile | Client Spend |
| Client CPM | Date |
Data View Details: DMA Insights
| Organization ID | Organization Name |
| Ad Account ID | Ad Account Name |
| Campaign ID | Campaign Name |
| Ad Squad Name | Placement |
| Ad Squad Type | Ad Squad ID |
| Ad Name | Creative ID |
| Ad Type | DMA ID |
| DMA | Impressions |
| Swipes | Completions |
| Spend | Video Views |
| Attachment Completions | Attachment View Time |
| Attachment Video Views | Story Opens |
| Story Completes | Shares |
| Saves | Installs |
| Purchases | Purchases Value |
| Start Checkout | Add To Cart |
| View Content | Add Billing |
| Sign Ups | Searches |
| Level Completes | App Opens |
| Page Views | Conversion Saves |
| 25% Quartile | 50% Quartile |
| 75% Quartile | 25% Attachment Quartile |
| 50% Attachment Quartile | 75% Attachment Quartile |
| Client Spend | Client CPM |
| Date |
Data View Details: Demographic Insights
| Organization ID | Organization Name |
| Ad Account ID | Ad Account Name |
| Campaign ID | Campaign Name |
| Ad Squad Name | Placement |
| Ad Squad Type | Ad Squad ID |
| Ad Name | Creative ID |
| Ad Type | Gender |
| Age Bucket | Impressions |
| Swipes | Completions |
| Spend | Video Views |
| Attachment Completions | Attachment View Time |
| Attachment Video Views | Story Opens |
| Story Completes | Shares |
| Saves | Installs |
| Purchases | Purchases Value |
| Start Checkout | Add To Cart |
| View Content | Add Billing |
| Sign Ups | Searches |
| Level Completes | App Opens |
| Page Views | Conversion Saves |
| 25% Quartile | 50% Quartile |
| 75% Quartile | 25% Attachment Quartile |
| 50% Attachment Quartile | 75% Attachment Quartile |
| Client Spend | Client CPM |
| Date |
Data View Details: Demographics Breakdown (Deprecated)
| Organization ID | Ad Account ID |
| Campaign Name | Organization Name |
| Campaign ID | Ad Account Name |
| Ad Squad Name | Placement |
| Ad Squad Type | Ad Squad ID |
| Ad Name | Creative ID |
| Ad Type | Gender |
| Age Bucket | Impressions |
| Paid Reach | Spend |
| Swipes | Paid Impressions |
| Earned Impressions | Shares |
| Saves | Client Spend |
| Client CPM | Date |
Data View Details: Device Breakdown (Deprecated)
| Organization ID | Ad Account ID |
| Campaign Name | Organization Name |
| Campaign ID | Ad Account Name |
| Ad Squad Name | Placement |
| Ad Squad Type | Ad Squad ID |
| Ad Name | Creative ID |
| Ad Type | Client Spend |
| Client CPM | Date |
Data View Details: Device Make Insights
| Organization ID | Organization Name |
| Ad Account ID | Ad Account Name |
| Campaign ID | Campaign Name |
| Ad Squad Name | Placement |
| Ad Squad Type | Ad Squad ID |
| Ad Name | Creative ID |
| Ad Type | Device Make |
| Impressions | Swipes |
| Completions | Spend |
| Video Views | Attachment Completions |
| Attachment View Time | Attachment Video Views |
| Story Opens | Story Completes |
| Shares | Saves |
| Installs | Purchases |
| Purchases Value | Start Checkout |
| Add To Cart | View Content |
| Add Billing | Sign Ups |
| Searches | Level Completes |
| App Opens | Page Views |
| Conversion Saves | 25% Quartile |
| 50% Quartile | 75% Quartile |
| 25% Attachment Quartile | 50% Attachment Quartile |
| 75% Attachment Quartile | Client Spend |
| Client CPM | Date |
Data View Details: Device OS Insights
| Organization ID | Organization Name |
| Ad Account ID | Ad Account Name |
| Campaign ID | Campaign Name |
| Ad Squad Name | Placement |
| Ad Squad Type | Ad Squad ID |
| Ad Name | Creative ID |
| Ad Type | Device OS |
| Impressions | Swipes |
| Completions | Spend |
| Video Views | Attachment Completions |
| Attachment View Time | Attachment Video Views |
| Story Opens | Story Completes |
| Shares | Saves |
| Installs | Purchases |
| Purchases Value | Start Checkout |
| Add To Cart | View Content |
| Add Billing | Sign Ups |
| Searches | Level Completes |
| App Opens | Page Views |
| Conversion Saves | 25% Quartile |
| 50% Quartile | 75% Quartile |
| 25% Attachment Quartile | 50% Attachment Quartile |
| 75% Attachment Quartile | Client Spend |
| Client CPM | Date |
Data View Details: Geo Breakdown (Deprecated)
| Organization ID | Ad Account ID |
| Campaign Name | Organization Name |
| Campaign ID | Ad Account Name |
| Ad Squad Name | Placement |
| Ad Squad Type | Ad Squad ID |
| Ad Name | Creative ID |
| Ad Type | Client Spend |
| Client CPM | Date |
Data View Details: Interest Breakdown (Deprecated)
| Organization ID | Ad Account ID |
| Campaign Name | Organization Name |
| Campaign ID | Ad Account Name |
| Ad Squad Name | Placement |
| Ad Squad Type | Ad Squad ID |
| Ad Name | Creative ID |
| Ad Type | Interest Category ID |
| Interest Category Name | Impressions |
| Paid Reach | Spend |
| Swipes | Paid Impressions |
| Earned Impressions | Shares |
| Saves | Client Spend |
| Client CPM | Date |
Data View Details: Interest Insights
| Organization ID | Organization Name |
| Ad Account ID | Ad Account Name |
| Campaign ID | Campaign Name |
| Ad Squad Name | Placement |
| Ad Squad Type | Ad Squad ID |
| Ad Name | Creative ID |
| Ad Type | Interest Category ID |
| Interest Category Name | Impressions |
| Swipes | Completions |
| Spend | Video Views |
| Attachment Completions | Attachment View Time |
| Attachment Video Views | Story Opens |
| Story Completes | Shares |
| Saves | Installs |
| Purchases | Purchases Value |
| Start Checkout | Add To Cart |
| View Content | Add Billing |
| Sign Ups | Searches |
| Level Completes | App Opens |
| Page Views | Conversion Saves |
| 25% Quartile | 50% Quartile |
| 75% Quartile | 25% Attachment Quartile |
| 50% Attachment Quartile | 75% Attachment Quartile |
| Client Spend | Client CPM |
| Date |
Data View Details: Region Insights
| Organization ID | Organization Name |
| Ad Account ID | Ad Account Name |
| Campaign ID | Campaign Name |
| Ad Squad Name | Placement |
| Ad Squad Type | Ad Squad ID |
| Ad Name | Creative ID |
| Ad Type | Region |
| Impressions | Swipes |
| Completions | Spend |
| Video Views | Attachment Completions |
| Attachment View Time | Attachment Video Views |
| Story Opens | Story Completes |
| Shares | Saves |
| Installs | Purchases |
| Purchases Value | Start Checkout |
| Add To Cart | View Content |
| Add Billing | Sign Ups |
| Searches | Level Completes |
| App Opens | Page Views |
| Conversion Saves | 25% Quartile |
| 50% Quartile | 75% Quartile |
| 25% Attachment Quartile | 50% Attachment Quartile |
| 75% Attachment Quartile | Client Spend |
| Client CPM | Date |
All Dimensions and Metrics:
| 25% Attachment Quartile | 25% Quartile |
| 50% Attachment Quartile | 50% Quartile |
| 75% Attachment Quartile | 75% Quartile |
| Achievement Unlocked | Achievement Unlocked Swipe Up |
| Achievement Unlocked View | Ad Account Created At |
| Ad Account Currency | Ad Account ID |
| Ad Account Lifetime Budget | Ad Account Status |
| Ad Account Timezone | Ad Account Type |
| Ad Account Updated At | Ad Accounts |
| Ad Click | Ad Click Swipe Up |
| Ad Click View | Ad Created At |
| Ad ID | Ad Name |
| Ad Position Avg. Screen Time | Ad Position Frequency |
| Ad Position Impressions | Ad Position Screen Time |
| Ad Position Swipe Up Percent | Ad Review Rejection Reasons |
| Ad Review Status | Ad Schedule |
| Ad Squad Auto Bid | Ad Squad Bid Strategy |
| Ad Squad Created At | Ad Squad Daily Budget |
| Ad Squad Delivery Type | Ad Squad End Time |
| Ad Squad ID | Ad Squad Lifetime Budget |
| Ad Squad Name | Ad Squad Start Time |
| Ad Squad Status | Ad Squad Target Bid |
| Ad Squad Type | Ad Squad Updated At |
| Ad Status | Ad Type |
| Ad Updated At | Ad View |
| Ad View Swipe Up | Ad View View |
| Add Billing | Add Billing Swipe Up |
| Add Billing View | Add Position Uniques |
| Add To Cart | Add to Cart Swipe Up |
| Add to Cart View | Add to Wishlist |
| Add to Wishlist Swipe Up | Add to Wishlist View |
| Advertiser | Advertiser Organization ID |
| Agency Client Details | Agency Representing Client |
| Android Installs | Android Installs Swipe Up |
| Android Installs View | App Opens |
| App Opens Swipe Up | App Opens View |
| Approximate Number of Users | Attachment Avg View Time |
| Attachment Frequency | Attachment Total View Time |
| Attachment Uniques | Attachment Video Views |
| Attachment View Completions | Audience Ad Account ID |
| Audience Segment Created At | Audience Segment Description |
| Audience Segment ID | Audience Segment Source Type |
| Audience Segment Status | Audience Segment Updated At |
| Avg Screen Time | Avg View Time |
| Billing Event | Billing Type |
| CPM | Campaign Created At |
| Campaign Daily Budget | Campaign End Time |
| Campaign ID | Campaign Lifetime Budget |
| Campaign Measurement Spec | Campaign Name |
| Campaign Objective | Campaign Start Time |
| Campaign Status | Campaign Updated At |
| Client Based in Country | Client Paying Invoices |
| Complete Tutorial | Complete Tutorial Swipe Up |
| Complete Tutorial View | Conversion Saves |
| Conversion Window Optimization | Cost per Achievement Unlocked |
| Cost per Ad Click | Cost per Ad View |
| Cost per Add Billing | Cost per Add to Cart |
| Cost per Add to Wishlist | Cost per App Opens |
| Cost per Attachment Video View | Cost per Complete Tutorial |
| Cost per Invite | Cost per Level Completes |
| Cost per List View | Cost per Login |
| Cost per Page View | Cost per Purchase |
| Cost per Rate | Cost per Reserve |
| Cost per Save | Cost per Search |
| Cost per Share | Cost per Sign Up |
| Cost per Spend Credits | Cost per Start Checkout |
| Cost per Start Trial | Cost per Story Open |
| Cost per Subscribe | Cost per Swipe Up |
| Cost per Total Installs | Cost per Video View |
| Cost per View Content | Creative Call To Action |
| Creative Created At | Creative ID |
| Creative Name | Creative Packaging Status |
| Creative Review Status | Creative Shareable |
| Creative Type | Creative Updated At |
| Custom Event 1 | Custom Event 1 Swipe Up |
| Custom Event 1 View | Custom Event 2 |
| Custom Event 2 Swipe Up | Custom Event 2 View |
| Custom Event 3 | Custom Event 3 Swipe Up |
| Custom Event 3 View | Custom Event 4 |
| Custom Event 4 Swipe Up | Custom Event 4 View |
| Custom Event 5 | Custom Event 5 Swipe Up |
| Custom Event 5 View | Date |
| Earned Impressions | Frequency |
| Frequency Cap and Exclusion | Funding Source IDs |
| Gender | IOS Installs |
| IOS Installs Swipe Up | IOS Installs View |
| Impression Goal | Impressions |
| Install Rate | Installs |
| Invite | Invite Swipe Up |
| Invite View | Level Completes |
| Level Completes Swipe Up | Level Completes View |
| List View | List View Swipe Up |
| List View View | Login |
| Login Swipe Up | Login View |
| Max Bid | Measurement Providers |
| Minimum ROAS | Optimization Goal |
| Organization ID | Pacing Type |
| Page Views | Page Views Swipe Up |
| Page Views View | Paid Impressions |
| Paying Advertiser Name | Pixel ID |
| Placement | Purchase Value |
| Purchase Value Swipe Up | Purchase Value View |
| Purchases | Purchases Swipe Up |
| Purchases View | ROAS |
| Rate | Rate Swipe Up |
| Rate View | Reach Goal |
| Reach and Frequency Booking Status | Regulations |
| Reserve | Reserve Swipe Up |
| Reserve View | Retention in Days |
| Save Rate | Save Swipe Up |
| Save View | Saves |
| Screen Time | Searches |
| Searches Swipe Up | Searches View |
| Share | Share Rate |
| Share Swipe Up | Share View |
| Shares | Sign Ups |
| Sign Ups Swipe Up | Sign Ups View |
| Spend | Spend (Micro) |
| Spend Credits | Spend Credits Swipe Up |
| Spend Credits View | Start Checkout |
| Start Checkout Swipe Up | Start Checkout View |
| Start Trial | Start Trial Swipe Up |
| Start Trial View | Story Complete Rate |
| Story Completes | Story Open Rate |
| Story Opens | Subscribe |
| Subscribe Swipe Up | Subscribe View |
| Swipe Up Percent | Swipe Ups |
| Unique Impressions | Video Views |
| Video Views 15s | Video Views 2s |
| View Completions | View Content |
| View Content Swipe Up | View Content View |
Data View Details: Ad Squads
| Impressions | 25% Quartile |
| 50% Quartile | 75% Quartile |
| 25% Attachment Quartile | 50% Attachment Quartile |
| 75% Attachment Quartile | Achievement Unlocked |
| Ad Click | Add Billing |
| Add To Cart | Add to Wishlist |
| Ad View | App Opens |
| Attachment Total View Time | Attachment Video Views |
| View Completions | Conversion Saves |
| Cost per Achievement Unlocked | Cost per Ad Click |
| Cost per Add Billing | Cost per Add to Cart |
| Cost per Add to Wishlist | Cost per Ad View |
| Cost per App Opens | Cost per Attachment Video View |
| Cost per Complete Tutorial | Cost per Invite |
| Cost per Level Completes | Cost per List View |
| Cost per Login | Cost per Page View |
| Cost per Purchase | Cost per Rate |
| Cost per Reserve | Cost per Save |
| Cost per Search | Cost per Share |
| Cost per Sign Up | Cost per Spend Credits |
| Cost per Start Checkout | Cost per Start Trial |
| Cost per Story Open | Cost per Subscribe |
| Cost per Swipe Up | Cost per Total Installs |
| Cost per Video View | Cost per View Content |
| Complete Tutorial | CPM |
| Installs | Invite |
| Level Completes | List View View |
| Login | Page Views |
| Paid Impressions | Purchases |
| Purchase Value | Rate View |
| Reserve | Saves |
| Searches | Share |
| Sign Ups | Spend (Micro) |
| Spend | Spend Credits |
| Start Checkout | Start Trial View |
| Story Completes | Story Opens |
| Subscribe | Swipe Ups |
| Video Views | View Content |
| Earned Impressions | Screen Time |
| Start Trial | List View |
| Custom Event 1 | Custom Event 2 |
| Custom Event 3 | Custom Event 4 |
| Custom Event 5 | Android Installs Swipe Up |
| IOS Installs Swipe Up | Purchases Swipe Up |
| Purchase Value Swipe Up | Save Swipe Up |
| Start Checkout Swipe Up | Add to Cart Swipe Up |
| View Content Swipe Up | Add Billing Swipe Up |
| Sign Ups Swipe Up | Searches Swipe Up |
| Level Completes Swipe Up | App Opens Swipe Up |
| Page Views Swipe Up | Subscribe Swipe Up |
| Ad Click Swipe Up | Ad View Swipe Up |
| Complete Tutorial Swipe Up | Invite Swipe Up |
| Login Swipe Up | Share Swipe Up |
| Reserve Swipe Up | Achievement Unlocked Swipe Up |
| Add to Wishlist Swipe Up | Spend Credits Swipe Up |
| Rate Swipe Up | Start Trial Swipe Up |
| List View Swipe Up | Custom Event 1 Swipe Up |
| Custom Event 2 Swipe Up | Custom Event 3 Swipe Up |
| Custom Event 4 Swipe Up | Custom Event 5 Swipe Up |
| Android Installs View | IOS Installs View |
| Purchases View | Purchase Value View |
| Save View | Start Checkout View |
| Add to Cart View | View Content View |
| Add Billing View | Sign Ups View |
| Searches View | Level Completes View |
| App Opens View | Page Views View |
| Subscribe View | Ad Click View |
| Ad View View | Complete Tutorial View |
| Invite View | Login View |
| Share View | Reserve View |
| Achievement Unlocked View | Add to Wishlist View |
| Spend Credits View | Custom Event 1 View |
| Custom Event 2 View | Custom Event 3 View |
| Custom Event 4 View | Custom Event 5 View |
| ROAS | Attachment View Completions |
| Android Installs | Attachment Avg View Time |
| Attachment Frequency | Attachment Uniques |
| Avg View Time | Avg Screen Time |
| Frequency | IOS Installs |
| Swipe Up Percent | Unique Impressions |
| Video Views 2s | Video Views 15s |
| Ad Position Impressions | Add Position Uniques |
| Ad Position Frequency | Ad Position Screen Time |
| Ad Position Swipe Up Percent | Ad Position Avg. Screen Time |
| Shares | Install Rate |
| Save Rate | Share Rate |
| Story Open Rate | Story Complete Rate |
| Rate | Campaign ID |
| Max Bid | Billing Event |
| Ad Squad Daily Budget | Ad Squad Lifetime Budget |
| Ad Squad End Time | Ad Squad ID |
| Optimization Goal | Conversion Window Optimization |
| Placement | Ad Squad Start Time |
| Ad Squad Status | Ad Squad Type |
| Frequency Cap and Exclusion | Ad Schedule |
| Ad Squad Bid Strategy | Minimum ROAS |
| Pixel ID | Measurement Providers |
| Ad Squad Delivery Type | Reach and Frequency Booking Status |
| Reach Goal | Impression Goal |
| Pacing Type | Ad Squad Updated At |
| Ad Squad Created At | Ad Squad Auto Bid |
| Ad Squad Target Bid | Campaign Name |
| Campaign Updated At | Campaign Created At |
| Ad Account ID | Campaign Daily Budget |
| Campaign Lifetime Budget | Campaign Status |
| Campaign Measurement Spec | Campaign Objective |
| Campaign Start Time | Campaign End Time |
| Ad Accounts | Ad Account Updated At |
| Ad Account Created At | Ad Account Type |
| Ad Account Status | Organization ID |
| Funding Source IDs | Billing Type |
| Ad Account Lifetime Budget | Advertiser Organization ID |
| Paying Advertiser Name | Regulations |
| Agency Representing Client | Client Based in Country |
| Client Paying Invoices | Agency Client Details |
| Ad Account Currency | Ad Account Timezone |
| Advertiser | Date |
Data View Details: Ads
| Impressions | 25% Quartile |
| 50% Quartile | 75% Quartile |
| 25% Attachment Quartile | 50% Attachment Quartile |
| 75% Attachment Quartile | Achievement Unlocked |
| Ad Click | Add Billing |
| Add To Cart | Add to Wishlist |
| Ad View | App Opens |
| Attachment Total View Time | Attachment Video Views |
| View Completions | Conversion Saves |
| Cost per Achievement Unlocked | Cost per Ad Click |
| Cost per Add Billing | Cost per Add to Cart |
| Cost per Add to Wishlist | Cost per Ad View |
| Cost per App Opens | Cost per Attachment Video View |
| Cost per Complete Tutorial | Cost per Invite |
| Cost per Level Completes | Cost per List View |
| Cost per Login | Cost per Page View |
| Cost per Purchase | Cost per Rate |
| Cost per Reserve | Cost per Save |
| Cost per Search | Cost per Share |
| Cost per Sign Up | Cost per Spend Credits |
| Cost per Start Checkout | Cost per Start Trial |
| Cost per Story Open | Cost per Subscribe |
| Cost per Swipe Up | Cost per Total Installs |
| Cost per Video View | Cost per View Content |
| Complete Tutorial | CPM |
| Installs | Invite |
| Level Completes | List View View |
| Login | Page Views |
| Paid Impressions | Purchases |
| Purchase Value | Rate View |
| Reserve | Saves |
| Searches | Share |
| Sign Ups | Spend (Micro) |
| Spend | Spend Credits |
| Start Checkout | Start Trial View |
| Story Completes | Story Opens |
| Subscribe | Swipe Ups |
| Video Views | View Content |
| Earned Impressions | Screen Time |
| Start Trial | List View |
| Custom Event 1 | Custom Event 2 |
| Custom Event 3 | Custom Event 4 |
| Custom Event 5 | Android Installs Swipe Up |
| IOS Installs Swipe Up | Purchases Swipe Up |
| Purchase Value Swipe Up | Save Swipe Up |
| Start Checkout Swipe Up | Add to Cart Swipe Up |
| View Content Swipe Up | Add Billing Swipe Up |
| Sign Ups Swipe Up | Searches Swipe Up |
| Level Completes Swipe Up | App Opens Swipe Up |
| Page Views Swipe Up | Subscribe Swipe Up |
| Ad Click Swipe Up | Ad View Swipe Up |
| Complete Tutorial Swipe Up | Invite Swipe Up |
| Login Swipe Up | Share Swipe Up |
| Reserve Swipe Up | Achievement Unlocked Swipe Up |
| Add to Wishlist Swipe Up | Spend Credits Swipe Up |
| Rate Swipe Up | Start Trial Swipe Up |
| List View Swipe Up | Custom Event 1 Swipe Up |
| Custom Event 2 Swipe Up | Custom Event 3 Swipe Up |
| Custom Event 4 Swipe Up | Custom Event 5 Swipe Up |
| Android Installs View | IOS Installs View |
| Purchases View | Purchase Value View |
| Save View | Start Checkout View |
| Add to Cart View | View Content View |
| Add Billing View | Sign Ups View |
| Searches View | Level Completes View |
| App Opens View | Page Views View |
| Subscribe View | Ad Click View |
| Ad View View | Complete Tutorial View |
| Invite View | Login View |
| Share View | Reserve View |
| Achievement Unlocked View | Add to Wishlist View |
| Spend Credits View | Custom Event 1 View |
| Custom Event 2 View | Custom Event 3 View |
| Custom Event 4 View | Custom Event 5 View |
| ROAS | Attachment View Completions |
| Android Installs | Attachment Avg View Time |
| Attachment Frequency | Attachment Uniques |
| Avg View Time | Avg Screen Time |
| Frequency | IOS Installs |
| Swipe Up Percent | Unique Impressions |
| Video Views 2s | Video Views 15s |
| Ad Position Impressions | Add Position Uniques |
| Ad Position Frequency | Ad Position Screen Time |
| Ad Position Swipe Up Percent | Ad Position Avg. Screen Time |
| Shares | Install Rate |
| Save Rate | Share Rate |
| Story Open Rate | Story Complete Rate |
| Rate | Ad Squad ID |
| Creative ID | Paying Advertiser Name |
| Ad Review Status | Ad Review Rejection Reasons |
| Ad Status | Ad Type |
| Ad ID | Ad Updated At |
| Ad Created At | Ad Squad Name |
| Campaign ID | Max Bid |
| Billing Event | Ad Squad Daily Budget |
| Ad Squad Lifetime Budget | Ad Squad End Time |
| Optimization Goal | Conversion Window Optimization |
| Placement | Ad Squad Start Time |
| Ad Squad Status | Ad Squad Type |
| Frequency Cap and Exclusion | Ad Schedule |
| Ad Squad Bid Strategy | Minimum ROAS |
| Pixel ID | Measurement Providers |
| Ad Squad Delivery Type | Reach and Frequency Booking Status |
| Reach Goal | Impression Goal |
| Pacing Type | Ad Squad Updated At |
| Ad Squad Created At | Ad Squad Auto Bid |
| Ad Squad Target Bid | Campaign Name |
| Campaign Updated At | Campaign Created At |
| Ad Account ID | Campaign Daily Budget |
| Campaign Lifetime Budget | Campaign Status |
| Campaign Measurement Spec | Campaign Objective |
| Campaign Start Time | Campaign End Time |
| Ad Accounts | Ad Account Updated At |
| Ad Account Created At | Ad Account Type |
| Ad Account Status | Organization ID |
| Funding Source IDs | Billing Type |
| Ad Account Lifetime Budget | Advertiser Organization ID |
| Regulations | Agency Representing Client |
| Client Based in Country | Client Paying Invoices |
| Agency Client Details | Ad Account Currency |
| Ad Account Timezone | Advertiser |
| Creative Name | Creative Type |
| Creative Packaging Status | Creative Review Status |
| Creative Shareable | Creative Call To Action |
| Creative Updated At | Creative Created At |
| Date |
Data View Details: Audience Segments
| Retention in Days | Approximate Number of Users |
| Audience Segment Updated At | Audience Segment Created At |
| Audience Segment ID | Audience Ad Account ID |
| Audience Segment Description | Audience Segment Status |
| Audience Segment Source Type |
Data View Details: Campaigns
| Impressions | 25% Quartile |
| 50% Quartile | 75% Quartile |
| 25% Attachment Quartile | 50% Attachment Quartile |
| 75% Attachment Quartile | Achievement Unlocked |
| Ad Click | Add Billing |
| Add To Cart | Add to Wishlist |
| Ad View | App Opens |
| Attachment Total View Time | Attachment Video Views |
| View Completions | Conversion Saves |
| Cost per Achievement Unlocked | Cost per Ad Click |
| Cost per Add Billing | Cost per Add to Cart |
| Cost per Add to Wishlist | Cost per Ad View |
| Cost per App Opens | Cost per Attachment Video View |
| Cost per Complete Tutorial | Cost per Invite |
| Cost per Level Completes | Cost per List View |
| Cost per Login | Cost per Page View |
| Cost per Purchase | Cost per Rate |
| Cost per Reserve | Cost per Save |
| Cost per Search | Cost per Share |
| Cost per Sign Up | Cost per Spend Credits |
| Cost per Start Checkout | Cost per Start Trial |
| Cost per Story Open | Cost per Subscribe |
| Cost per Swipe Up | Cost per Total Installs |
| Cost per Video View | Cost per View Content |
| Complete Tutorial | CPM |
| Installs | Invite |
| Level Completes | List View View |
| Login | Page Views |
| Paid Impressions | Purchases |
| Purchase Value | Rate View |
| Reserve | Saves |
| Searches | Share |
| Sign Ups | Spend (Micro) |
| Spend | Spend Credits |
| Start Checkout | Start Trial View |
| Story Completes | Story Opens |
| Subscribe | Swipe Ups |
| Video Views | View Content |
| Earned Impressions | Screen Time |
| Start Trial | List View |
| Custom Event 1 | Custom Event 2 |
| Custom Event 3 | Custom Event 4 |
| Custom Event 5 | Android Installs Swipe Up |
| IOS Installs Swipe Up | Purchases Swipe Up |
| Purchase Value Swipe Up | Save Swipe Up |
| Start Checkout Swipe Up | Add to Cart Swipe Up |
| View Content Swipe Up | Add Billing Swipe Up |
| Sign Ups Swipe Up | Searches Swipe Up |
| Level Completes Swipe Up | App Opens Swipe Up |
| Page Views Swipe Up | Subscribe Swipe Up |
| Ad Click Swipe Up | Ad View Swipe Up |
| Complete Tutorial Swipe Up | Invite Swipe Up |
| Login Swipe Up | Share Swipe Up |
| Reserve Swipe Up | Achievement Unlocked Swipe Up |
| Add to Wishlist Swipe Up | Spend Credits Swipe Up |
| Rate Swipe Up | Start Trial Swipe Up |
| List View Swipe Up | Custom Event 1 Swipe Up |
| Custom Event 2 Swipe Up | Custom Event 3 Swipe Up |
| Custom Event 4 Swipe Up | Custom Event 5 Swipe Up |
| Android Installs View | IOS Installs View |
| Purchases View | Purchase Value View |
| Save View | Start Checkout View |
| Add to Cart View | View Content View |
| Add Billing View | Sign Ups View |
| Searches View | Level Completes View |
| App Opens View | Page Views View |
| Subscribe View | Ad Click View |
| Ad View View | Complete Tutorial View |
| Invite View | Login View |
| Share View | Reserve View |
| Achievement Unlocked View | Add to Wishlist View |
| Spend Credits View | Custom Event 1 View |
| Custom Event 2 View | Custom Event 3 View |
| Custom Event 4 View | Custom Event 5 View |
| ROAS | Attachment View Completions |
| Android Installs | Attachment Avg View Time |
| Attachment Frequency | Attachment Uniques |
| Avg View Time | Avg Screen Time |
| Frequency | IOS Installs |
| Swipe Up Percent | Unique Impressions |
| Video Views 2s | Video Views 15s |
| Ad Position Impressions | Add Position Uniques |
| Ad Position Frequency | Ad Position Screen Time |
| Ad Position Swipe Up Percent | Ad Position Avg. Screen Time |
| Shares | Install Rate |
| Save Rate | Share Rate |
| Story Open Rate | Story Complete Rate |
| Rate | Campaign ID |
| Campaign Updated At | Campaign Created At |
| Ad Account ID | Campaign Daily Budget |
| Campaign Lifetime Budget | Campaign Status |
| Campaign Measurement Spec | Campaign Objective |
| Campaign Start Time | Campaign End Time |
| Ad Accounts | Ad Account Updated At |
| Ad Account Created At | Ad Account Type |
| Ad Account Status | Organization ID |
| Funding Source IDs | Billing Type |
| Ad Account Lifetime Budget | Advertiser Organization ID |
| Paying Advertiser Name | Regulations |
| Agency Representing Client | Client Based in Country |
| Client Paying Invoices | Agency Client Details |
| Ad Account Currency | Ad Account Timezone |
| Advertiser | Date |
Data View Details: Country
| Impressions | 25% Quartile |
| 50% Quartile | 75% Quartile |
| 25% Attachment Quartile | 50% Attachment Quartile |
| 75% Attachment Quartile | Achievement Unlocked |
| Ad Click | Add Billing |
| Add To Cart | Add to Wishlist |
| Ad View | App Opens |
| Attachment Total View Time | Attachment Video Views |
| View Completions | Conversion Saves |
| Cost per Achievement Unlocked | Cost per Ad Click |
| Cost per Add Billing | Cost per Add to Cart |
| Cost per Add to Wishlist | Cost per Ad View |
| Cost per App Opens | Cost per Attachment Video View |
| Cost per Complete Tutorial | Cost per Invite |
| Cost per Level Completes | Cost per List View |
| Cost per Login | Cost per Page View |
| Cost per Purchase | Cost per Rate |
| Cost per Reserve | Cost per Save |
| Cost per Search | Cost per Share |
| Cost per Sign Up | Cost per Spend Credits |
| Cost per Start Checkout | Cost per Start Trial |
| Cost per Story Open | Cost per Subscribe |
| Cost per Swipe Up | Cost per Total Installs |
| Cost per Video View | Cost per View Content |
| Complete Tutorial | CPM |
| Installs | Invite |
| Level Completes | List View View |
| Login | Page Views |
| Paid Impressions | Purchases |
| Purchase Value | Rate View |
| Reserve | Saves |
| Searches | Share |
| Sign Ups | Spend (Micro) |
| Spend | Spend Credits |
| Start Checkout | Start Trial View |
| Story Completes | Story Opens |
| Subscribe | Swipe Ups |
| Video Views | View Content |
| Date | Campaign Name |
| Ad Squad Name | Ad Name |
| Campaign ID | Campaign Updated At |
| Campaign Created At | Ad Account ID |
| Campaign Daily Budget | Campaign Lifetime Budget |
| Campaign Status | Campaign Measurement Spec |
| Campaign Objective | Campaign Start Time |
| Campaign End Time | Max Bid |
| Billing Event | Ad Squad Daily Budget |
| Ad Squad Lifetime Budget | Ad Squad End Time |
| Ad Squad ID | Optimization Goal |
| Conversion Window Optimization | Placement |
| Ad Squad Start Time | Ad Squad Status |
| Ad Squad Type | Frequency Cap and Exclusion |
| Ad Schedule | Ad Squad Bid Strategy |
| Minimum ROAS | Pixel ID |
| Measurement Providers | Ad Squad Delivery Type |
| Reach and Frequency Booking Status | Reach Goal |
| Impression Goal | Pacing Type |
| Ad Squad Updated At | Ad Squad Created At |
| Ad Squad Auto Bid | Ad Squad Target Bid |
| Creative ID | Paying Advertiser Name |
| Ad Review Status | Ad Review Rejection Reasons |
| Ad Status | Ad Type |
| Ad ID | Ad Updated At |
| Ad Created At |
Data View Details: DMA
| Impressions | 25% Quartile |
| 50% Quartile | 75% Quartile |
| 25% Attachment Quartile | 50% Attachment Quartile |
| 75% Attachment Quartile | Achievement Unlocked |
| Ad Click | Add Billing |
| Add To Cart | Add to Wishlist |
| Ad View | App Opens |
| Attachment Total View Time | Attachment Video Views |
| View Completions | Conversion Saves |
| Cost per Achievement Unlocked | Cost per Ad Click |
| Cost per Add Billing | Cost per Add to Cart |
| Cost per Add to Wishlist | Cost per Ad View |
| Cost per App Opens | Cost per Attachment Video View |
| Cost per Complete Tutorial | Cost per Invite |
| Cost per Level Completes | Cost per List View |
| Cost per Login | Cost per Page View |
| Cost per Purchase | Cost per Rate |
| Cost per Reserve | Cost per Save |
| Cost per Search | Cost per Share |
| Cost per Sign Up | Cost per Spend Credits |
| Cost per Start Checkout | Cost per Start Trial |
| Cost per Story Open | Cost per Subscribe |
| Cost per Swipe Up | Cost per Total Installs |
| Cost per Video View | Cost per View Content |
| Complete Tutorial | CPM |
| Installs | Invite |
| Level Completes | List View View |
| Login | Page Views |
| Paid Impressions | Purchases |
| Purchase Value | Rate View |
| Reserve | Saves |
| Searches | Share |
| Sign Ups | Spend (Micro) |
| Spend | Spend Credits |
| Start Checkout | Start Trial View |
| Story Completes | Story Opens |
| Subscribe | Swipe Ups |
| Video Views | View Content |
| Date | Campaign Name |
| Ad Squad Name | Ad Name |
| Campaign ID | Campaign Updated At |
| Campaign Created At | Ad Account ID |
| Campaign Daily Budget | Campaign Lifetime Budget |
| Campaign Status | Campaign Measurement Spec |
| Campaign Objective | Campaign Start Time |
| Campaign End Time | Max Bid |
| Billing Event | Ad Squad Daily Budget |
| Ad Squad Lifetime Budget | Ad Squad End Time |
| Ad Squad ID | Optimization Goal |
| Conversion Window Optimization | Placement |
| Ad Squad Start Time | Ad Squad Status |
| Ad Squad Type | Frequency Cap and Exclusion |
| Ad Schedule | Ad Squad Bid Strategy |
| Minimum ROAS | Pixel ID |
| Measurement Providers | Ad Squad Delivery Type |
| Reach and Frequency Booking Status | Reach Goal |
| Impression Goal | Pacing Type |
| Ad Squad Updated At | Ad Squad Created At |
| Ad Squad Auto Bid | Ad Squad Target Bid |
| Creative ID | Paying Advertiser Name |
| Ad Review Status | Ad Review Rejection Reasons |
| Ad Status | Ad Type |
| Ad ID | Ad Updated At |
| Ad Created At |
Data View Details: Demographics
| Impressions | 25% Quartile |
| 50% Quartile | 75% Quartile |
| 25% Attachment Quartile | 50% Attachment Quartile |
| 75% Attachment Quartile | Achievement Unlocked |
| Ad Click | Add Billing |
| Add To Cart | Add to Wishlist |
| Ad View | App Opens |
| Attachment Total View Time | Attachment Video Views |
| View Completions | Conversion Saves |
| Cost per Achievement Unlocked | Cost per Ad Click |
| Cost per Add Billing | Cost per Add to Cart |
| Cost per Add to Wishlist | Cost per Ad View |
| Cost per App Opens | Cost per Attachment Video View |
| Cost per Complete Tutorial | Cost per Invite |
| Cost per Level Completes | Cost per List View |
| Cost per Login | Cost per Page View |
| Cost per Purchase | Cost per Rate |
| Cost per Reserve | Cost per Save |
| Cost per Search | Cost per Share |
| Cost per Sign Up | Cost per Spend Credits |
| Cost per Start Checkout | Cost per Start Trial |
| Cost per Story Open | Cost per Subscribe |
| Cost per Swipe Up | Cost per Total Installs |
| Cost per Video View | Cost per View Content |
| Complete Tutorial | CPM |
| Installs | Invite |
| Level Completes | List View View |
| Login | Page Views |
| Paid Impressions | Purchases |
| Purchase Value | Rate View |
| Reserve | Saves |
| Searches | Share |
| Sign Ups | Spend (Micro) |
| Spend | Spend Credits |
| Start Checkout | Start Trial View |
| Story Completes | Story Opens |
| Subscribe | Swipe Ups |
| Video Views | View Content |
| Date | Campaign Name |
| Ad Squad Name | Ad Name |
| Campaign ID | Campaign Updated At |
| Campaign Created At | Ad Account ID |
| Campaign Daily Budget | Campaign Lifetime Budget |
| Campaign Status | Campaign Measurement Spec |
| Campaign Objective | Campaign Start Time |
| Campaign End Time | Max Bid |
| Billing Event | Ad Squad Daily Budget |
| Ad Squad Lifetime Budget | Ad Squad End Time |
| Ad Squad ID | Optimization Goal |
| Conversion Window Optimization | Placement |
| Ad Squad Start Time | Ad Squad Status |
| Ad Squad Type | Frequency Cap and Exclusion |
| Ad Schedule | Ad Squad Bid Strategy |
| Minimum ROAS | Pixel ID |
| Measurement Providers | Ad Squad Delivery Type |
| Reach and Frequency Booking Status | Reach Goal |
| Impression Goal | Pacing Type |
| Ad Squad Updated At | Ad Squad Created At |
| Ad Squad Auto Bid | Ad Squad Target Bid |
| Creative ID | Paying Advertiser Name |
| Ad Review Status | Ad Review Rejection Reasons |
| Ad Status | Ad Type |
| Ad ID | Ad Updated At |
| Ad Created At | Gender |
Data View Details: Device Make
| Impressions | 25% Quartile |
| 50% Quartile | 75% Quartile |
| 25% Attachment Quartile | 50% Attachment Quartile |
| 75% Attachment Quartile | Achievement Unlocked |
| Ad Click | Add Billing |
| Add To Cart | Add to Wishlist |
| Ad View | App Opens |
| Attachment Total View Time | Attachment Video Views |
| View Completions | Conversion Saves |
| Cost per Achievement Unlocked | Cost per Ad Click |
| Cost per Add Billing | Cost per Add to Cart |
| Cost per Add to Wishlist | Cost per Ad View |
| Cost per App Opens | Cost per Attachment Video View |
| Cost per Complete Tutorial | Cost per Invite |
| Cost per Level Completes | Cost per List View |
| Cost per Login | Cost per Page View |
| Cost per Purchase | Cost per Rate |
| Cost per Reserve | Cost per Save |
| Cost per Search | Cost per Share |
| Cost per Sign Up | Cost per Spend Credits |
| Cost per Start Checkout | Cost per Start Trial |
| Cost per Story Open | Cost per Subscribe |
| Cost per Swipe Up | Cost per Total Installs |
| Cost per Video View | Cost per View Content |
| Complete Tutorial | CPM |
| Installs | Invite |
| Level Completes | List View View |
| Login | Page Views |
| Paid Impressions | Purchases |
| Purchase Value | Rate View |
| Reserve | Saves |
| Searches | Share |
| Sign Ups | Spend (Micro) |
| Spend | Spend Credits |
| Start Checkout | Start Trial View |
| Story Completes | Story Opens |
| Subscribe | Swipe Ups |
| Video Views | View Content |
| Date | Campaign Name |
| Ad Squad Name | Ad Name |
| Campaign ID | Campaign Updated At |
| Campaign Created At | Ad Account ID |
| Campaign Daily Budget | Campaign Lifetime Budget |
| Campaign Status | Campaign Measurement Spec |
| Campaign Objective | Campaign Start Time |
| Campaign End Time | Max Bid |
| Billing Event | Ad Squad Daily Budget |
| Ad Squad Lifetime Budget | Ad Squad End Time |
| Ad Squad ID | Optimization Goal |
| Conversion Window Optimization | Placement |
| Ad Squad Start Time | Ad Squad Status |
| Ad Squad Type | Frequency Cap and Exclusion |
| Ad Schedule | Ad Squad Bid Strategy |
| Minimum ROAS | Pixel ID |
| Measurement Providers | Ad Squad Delivery Type |
| Reach and Frequency Booking Status | Reach Goal |
| Impression Goal | Pacing Type |
| Ad Squad Updated At | Ad Squad Created At |
| Ad Squad Auto Bid | Ad Squad Target Bid |
| Creative ID | Paying Advertiser Name |
| Ad Review Status | Ad Review Rejection Reasons |
| Ad Status | Ad Type |
| Ad ID | Ad Updated At |
| Ad Created At |
Data View Details: Device OS
| Impressions | 25% Quartile |
| 50% Quartile | 75% Quartile |
| 25% Attachment Quartile | 50% Attachment Quartile |
| 75% Attachment Quartile | Achievement Unlocked |
| Ad Click | Add Billing |
| Add To Cart | Add to Wishlist |
| Ad View | App Opens |
| Attachment Total View Time | Attachment Video Views |
| View Completions | Conversion Saves |
| Cost per Achievement Unlocked | Cost per Ad Click |
| Cost per Add Billing | Cost per Add to Cart |
| Cost per Add to Wishlist | Cost per Ad View |
| Cost per App Opens | Cost per Attachment Video View |
| Cost per Complete Tutorial | Cost per Invite |
| Cost per Level Completes | Cost per List View |
| Cost per Login | Cost per Page View |
| Cost per Purchase | Cost per Rate |
| Cost per Reserve | Cost per Save |
| Cost per Search | Cost per Share |
| Cost per Sign Up | Cost per Spend Credits |
| Cost per Start Checkout | Cost per Start Trial |
| Cost per Story Open | Cost per Subscribe |
| Cost per Swipe Up | Cost per Total Installs |
| Cost per Video View | Cost per View Content |
| Complete Tutorial | CPM |
| Installs | Invite |
| Level Completes | List View View |
| Login | Page Views |
| Paid Impressions | Purchases |
| Purchase Value | Rate View |
| Reserve | Saves |
| Searches | Share |
| Sign Ups | Spend (Micro) |
| Spend | Spend Credits |
| Start Checkout | Start Trial View |
| Story Completes | Story Opens |
| Subscribe | Swipe Ups |
| Video Views | View Content |
| Date | Campaign Name |
| Ad Squad Name | Ad Name |
| Campaign ID | Campaign Updated At |
| Campaign Created At | Ad Account ID |
| Campaign Daily Budget | Campaign Lifetime Budget |
| Campaign Status | Campaign Measurement Spec |
| Campaign Objective | Campaign Start Time |
| Campaign End Time | Max Bid |
| Billing Event | Ad Squad Daily Budget |
| Ad Squad Lifetime Budget | Ad Squad End Time |
| Ad Squad ID | Optimization Goal |
| Conversion Window Optimization | Placement |
| Ad Squad Start Time | Ad Squad Status |
| Ad Squad Type | Frequency Cap and Exclusion |
| Ad Schedule | Ad Squad Bid Strategy |
| Minimum ROAS | Pixel ID |
| Measurement Providers | Ad Squad Delivery Type |
| Reach and Frequency Booking Status | Reach Goal |
| Impression Goal | Pacing Type |
| Ad Squad Updated At | Ad Squad Created At |
| Ad Squad Auto Bid | Ad Squad Target Bid |
| Creative ID | Paying Advertiser Name |
| Ad Review Status | Ad Review Rejection Reasons |
| Ad Status | Ad Type |
| Ad ID | Ad Updated At |
| Ad Created At |
Data View Details: Region
| Impressions | 25% Quartile |
| 50% Quartile | 75% Quartile |
| 25% Attachment Quartile | 50% Attachment Quartile |
| 75% Attachment Quartile | Achievement Unlocked |
| Ad Click | Add Billing |
| Add To Cart | Add to Wishlist |
| Ad View | App Opens |
| Attachment Total View Time | Attachment Video Views |
| View Completions | Conversion Saves |
| Cost per Achievement Unlocked | Cost per Ad Click |
| Cost per Add Billing | Cost per Add to Cart |
| Cost per Add to Wishlist | Cost per Ad View |
| Cost per App Opens | Cost per Attachment Video View |
| Cost per Complete Tutorial | Cost per Invite |
| Cost per Level Completes | Cost per List View |
| Cost per Login | Cost per Page View |
| Cost per Purchase | Cost per Rate |
| Cost per Reserve | Cost per Save |
| Cost per Search | Cost per Share |
| Cost per Sign Up | Cost per Spend Credits |
| Cost per Start Checkout | Cost per Start Trial |
| Cost per Story Open | Cost per Subscribe |
| Cost per Swipe Up | Cost per Total Installs |
| Cost per Video View | Cost per View Content |
| Complete Tutorial | CPM |
| Installs | Invite |
| Level Completes | List View View |
| Login | Page Views |
| Paid Impressions | Purchases |
| Purchase Value | Rate View |
| Reserve | Saves |
| Searches | Share |
| Sign Ups | Spend (Micro) |
| Spend | Spend Credits |
| Start Checkout | Start Trial View |
| Story Completes | Story Opens |
| Subscribe | Swipe Ups |
| Video Views | View Content |
| Date | Campaign Name |
| Ad Squad Name | Ad Name |
| Campaign ID | Campaign Updated At |
| Campaign Created At | Ad Account ID |
| Campaign Daily Budget | Campaign Lifetime Budget |
| Campaign Status | Campaign Measurement Spec |
| Campaign Objective | Campaign Start Time |
| Campaign End Time | Max Bid |
| Billing Event | Ad Squad Daily Budget |
| Ad Squad Lifetime Budget | Ad Squad End Time |
| Ad Squad ID | Optimization Goal |
| Conversion Window Optimization | Placement |
| Ad Squad Start Time | Ad Squad Status |
| Ad Squad Type | Frequency Cap and Exclusion |
| Ad Schedule | Ad Squad Bid Strategy |
| Minimum ROAS | Pixel ID |
| Measurement Providers | Ad Squad Delivery Type |
| Reach and Frequency Booking Status | Reach Goal |
| Impression Goal | Pacing Type |
| Ad Squad Updated At | Ad Squad Created At |
| Ad Squad Auto Bid | Ad Squad Target Bid |
| Creative ID | Paying Advertiser Name |
| Ad Review Status | Ad Review Rejection Reasons |
| Ad Status | Ad Type |
| Ad ID | Ad Updated At |
| Ad Created At |
Data View Details: User Interest
| Impressions | 25% Quartile |
| 50% Quartile | 75% Quartile |
| 25% Attachment Quartile | 50% Attachment Quartile |
| 75% Attachment Quartile | Achievement Unlocked |
| Ad Click | Add Billing |
| Add To Cart | Add to Wishlist |
| Ad View | App Opens |
| Attachment Total View Time | Attachment Video Views |
| View Completions | Conversion Saves |
| Cost per Achievement Unlocked | Cost per Ad Click |
| Cost per Add Billing | Cost per Add to Cart |
| Cost per Add to Wishlist | Cost per Ad View |
| Cost per App Opens | Cost per Attachment Video View |
| Cost per Complete Tutorial | Cost per Invite |
| Cost per Level Completes | Cost per List View |
| Cost per Login | Cost per Page View |
| Cost per Purchase | Cost per Rate |
| Cost per Reserve | Cost per Save |
| Cost per Search | Cost per Share |
| Cost per Sign Up | Cost per Spend Credits |
| Cost per Start Checkout | Cost per Start Trial |
| Cost per Story Open | Cost per Subscribe |
| Cost per Swipe Up | Cost per Total Installs |
| Cost per Video View | Cost per View Content |
| Complete Tutorial | CPM |
| Installs | Invite |
| Level Completes | List View View |
| Login | Page Views |
| Paid Impressions | Purchases |
| Purchase Value | Rate View |
| Reserve | Saves |
| Searches | Share |
| Sign Ups | Spend (Micro) |
| Spend | Spend Credits |
| Start Checkout | Start Trial View |
| Story Completes | Story Opens |
| Subscribe | Swipe Ups |
| Video Views | View Content |
| Date | Campaign Name |
| Ad Squad Name | Ad Name |
| Campaign ID | Campaign Updated At |
| Campaign Created At | Ad Account ID |
| Campaign Daily Budget | Campaign Lifetime Budget |
| Campaign Status | Campaign Measurement Spec |
| Campaign Objective | Campaign Start Time |
| Campaign End Time | Max Bid |
| Billing Event | Ad Squad Daily Budget |
| Ad Squad Lifetime Budget | Ad Squad End Time |
| Ad Squad ID | Optimization Goal |
| Conversion Window Optimization | Placement |
| Ad Squad Start Time | Ad Squad Status |
| Ad Squad Type | Frequency Cap and Exclusion |
| Ad Schedule | Ad Squad Bid Strategy |
| Minimum ROAS | Pixel ID |
| Measurement Providers | Ad Squad Delivery Type |
| Reach and Frequency Booking Status | Reach Goal |
| Impression Goal | Pacing Type |
| Ad Squad Updated At | Ad Squad Created At |
| Ad Squad Auto Bid | Ad Squad Target Bid |
| Creative ID | Paying Advertiser Name |
| Ad Review Status | Ad Review Rejection Reasons |
| Ad Status | Ad Type |
| Ad ID | Ad Updated At |
| Ad Created At |
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