Sizmek SAS
Sizmek Advertising Suite (SAS) fuels digital advertising campaigns for advertisers and agencies around the world with the most cutting-edge technology to engage audiences across any screen.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
All Dimensions and Metrics:
| Account Currency | Account ID |
| Account Name | Action Type |
| Actual Delivery | Ad Average Duration (Sec) |
| Ad Duration | Ad Format Name |
| Ad ID | Ad Name |
| Ad Replayed | Ad Replayed Rate |
| Ad Request | Advertiser ID |
| Advertiser Name | Attribution Model |
| Average Video Time Complete (Sec) | Billing Account Name |
| Billing Address | Billing City |
| Billing Country | Billing Country Code |
| Billing Impressions (Net) | Billing State |
| Billing State Code | Billing User Id |
| Billing User Name | Billing Vat Tin |
| Billing Zip Code | Brand ID |
| Brand Name | Browser ID |
| Browser Name | Browser Version |
| CPC (Gross) | CPC (Net) |
| CPC (SIVT) | CPC (Total Net) |
| CPM (Gross) | CPM (Net) |
| CPM (SIVT) | CPM (Total Net) |
| CTR (Gross) | CTR (Net) |
| CTR (SIVT) | CTR (Total Net) |
| Campaign ID | Campaign Name |
| City | Click Through (URL) |
| Clicks (Gross) | Clicks (Net) |
| Clicks (SIVT) | Clicks (Total Net) |
| Client CPC (Gross) | Client CPC (Net) |
| Client CPC (SIVT) | Client CPC (Total Net) |
| Client CPM (Gross) | Client CPM (Net) |
| Client CPM (SIVT) | Client CPM (Total Net) |
| Client ROAS | Client Total Media Cost |
| Client Total Profit | Conversion Activity ID |
| Conversion Activity Name | Conversion Activity Type |
| Conversion Revenue | Cost Model |
| Cost per Unit | Country |
| Country Code | DMA |
| Date | Default Clicks |
| Default Image (URL) | Default Image ID |
| Default Impressions | Default Interactions From Tracked Ads |
| Default Tracked Ads | Delivery Rate |
| Device Brand Name | Device Model Name |
| Device Type | Dwell Average Duration (Sec) |
| Dwell Rate | End Date |
| Environment | Expected Delivery |
| Global Conversion ID | Hard Stop Impressions |
| Hard Stop Method | Impressions (Gross) |
| Impressions (Net) | Impressions (SIVT) |
| Impressions (Total Net) | Impressions With Dwell |
| Impressions With Interaction | Impressions With Specific Video Asset |
| Impressions With Swipe | Interaction Average Duration (Sec) |
| Interaction Rate | Is Global Conversion |
| Last Served Impression | Last Updated |
| Market Name | OS Name |
| Office Name | Placement Actual Start Date |
| Placement Dimension | Placement End Date |
| Placement ID | Placement Name |
| Placement Start Date | Placement Type |
| Post-Click Conversions | Post-Click Impulse Conversions |
| Post-Click Latent Conversions | Post-Impression Conversions |
| Post-Impression Impulse Conversions | Post-Impression Latent Conversions |
| ROAS | Rate |
| Site ID | Site Name |
| Size in KB | Special Trafficking Instructions |
| Start Date | State |
| Status | Swipe Rate |
| Tag Manager Name | Total Conversions |
| Total Interactions | Total Media Cost |
| Total Profit | Total Swipes |
| Tracking TYpe | Trafficking Mode |
| Vertical Name | Video Asset Duration Counter |
| Video Average Duration (Sec) | Video Full Screen Asset Duration Value |
| Video Full Screen Ended | Video Full Screen Ended Rate |
| Video Full Screen Muted | Video Full Screen Muted Rate |
| Video Full Screen Paused | Video Full Screen Paused Rate |
| Video Full Screen Started | Video Full Screen Started Rate |
| Video Played With Sound | Video Played With Sound Rate |
| Video/Audio Asset Duration | Video/Audio Asset Format |
| Video/Audio Asset ID | Video/Audio Asset Name |
| Video/Audio Asset Quality | Video/Audio Asset Start Method |
| Videos 25% Played | Videos 25% Played Rate |
| Videos 50% Played | Videos 50% Played Rate |
| Videos 75% Played | Videos 75% Played Rate |
| Videos Engaged View Rate | Videos Engaged Views |
| Videos Fully Played | Videos Fully Played Rate |
| Videos Muted | Videos Muted Rate |
| Videos Non-Skipped | Videos Non-Skipped Rate |
| Videos Paused | Videos Replayed |
| Videos Replayed Rate | Videos Skipped |
| Videos Skipped Rate | Videos Started |
| Videos UnMuted Rate | Videos Unmuted |
Data View Details: Ads
| Account ID | Account Name |
| Advertiser ID | Advertiser Name |
| Brand ID | Brand Name |
| Campaign ID | Campaign Name |
| Placement ID | Placement Name |
| Placement Type | Ad ID |
| Ad Name | Ad Format Name |
| Default Image (URL) | Click Through (URL) |
| Default Image ID | Size in KB |
| Ad Duration | Site ID |
| Site Name | Impressions (SIVT) |
| Clicks (SIVT) | Total Media Cost |
| Total Profit | Total Interactions |
| Total Conversions | Impressions With Dwell |
| Dwell Average Duration (Sec) | Ad Average Duration (Sec) |
| Impressions With Swipe | Total Swipes |
| Interaction Average Duration (Sec) | Impressions With Interaction |
| Ad Replayed | Dwell Rate |
| Swipe Rate | Interaction Rate |
| Ad Replayed Rate | CPM (Net) |
| CPC (Net) | CPM (Total Net) |
| CPM (Gross) | CPM (SIVT) |
| CPC (Total Net) | CPC (Gross) |
| CPC (SIVT) | ROAS |
| CTR (SIVT) | Impressions (Gross) |
| Clicks (Gross) | Impressions (Total Net) |
| Clicks (Total Net) | CTR (Total Net) |
| CTR (Gross) | Videos Started |
| Videos Paused | Videos 25% Played |
| Videos 50% Played | Videos 75% Played |
| Videos Fully Played | Videos Muted |
| Videos Skipped | Videos Non-Skipped |
| Videos Engaged Views | Videos Replayed |
| Videos Unmuted | Videos 25% Played Rate |
| Videos 50% Played Rate | Videos 75% Played Rate |
| Videos Fully Played Rate | Videos Muted Rate |
| Videos UnMuted Rate | Videos Skipped Rate |
| Videos Non-Skipped Rate | Videos Engaged View Rate |
| Videos Replayed Rate | Impressions (Net) |
| Clicks (Net) | Billing Impressions (Net) |
| Ad Request | Default Impressions |
| Default Clicks | Default Tracked Ads |
| Default Interactions From Tracked Ads | Hard Stop Impressions |
| CTR (Net) | Client Total Media Cost |
| Client Total Profit | Client ROAS |
| Client CPM (Net) | Client CPM (Gross) |
| Client CPM (Total Net) | Client CPM (SIVT) |
| Client CPC (Net) | Client CPC (Gross) |
| Client CPC (Total Net) | Client CPC (SIVT) |
| Date |
Data View Details: Brands
| Account ID | Account Name |
| Office Name | Market Name |
| Account Currency | Advertiser ID |
| Advertiser Name | Attribution Model |
| Vertical Name | Brand ID |
| Brand Name | Billing Zip Code |
| Billing City | Billing Vat Tin |
| Billing User Id | Billing User Name |
| Billing Country Code | Billing Address |
| Billing Country | Billing State Code |
| Billing State | Billing Account Name |
| Impressions (SIVT) | Clicks (SIVT) |
| Total Media Cost | Total Profit |
| Total Interactions | Total Conversions |
| Impressions With Dwell | Dwell Average Duration (Sec) |
| Ad Average Duration (Sec) | Impressions With Swipe |
| Total Swipes | Interaction Average Duration (Sec) |
| Impressions With Interaction | Ad Replayed |
| Dwell Rate | Swipe Rate |
| Interaction Rate | Ad Replayed Rate |
| CPM (Net) | CPC (Net) |
| CPM (Total Net) | CPM (Gross) |
| CPM (SIVT) | CPC (Total Net) |
| CPC (Gross) | CPC (SIVT) |
| ROAS | CTR (SIVT) |
| Impressions (Gross) | Clicks (Gross) |
| Impressions (Total Net) | Clicks (Total Net) |
| CTR (Total Net) | CTR (Gross) |
| Videos Started | Videos Paused |
| Videos 25% Played | Videos 50% Played |
| Videos 75% Played | Videos Fully Played |
| Videos Muted | Videos Skipped |
| Videos Non-Skipped | Videos Engaged Views |
| Videos Replayed | Videos Unmuted |
| Videos 25% Played Rate | Videos 50% Played Rate |
| Videos 75% Played Rate | Videos Fully Played Rate |
| Videos Muted Rate | Videos UnMuted Rate |
| Videos Skipped Rate | Videos Non-Skipped Rate |
| Videos Engaged View Rate | Videos Replayed Rate |
| Impressions (Net) | Clicks (Net) |
| Billing Impressions (Net) | Ad Request |
| Default Impressions | Default Clicks |
| Default Tracked Ads | Default Interactions From Tracked Ads |
| Hard Stop Impressions | CTR (Net) |
| Client Total Media Cost | Client Total Profit |
| Client ROAS | Client CPM (Net) |
| Client CPM (Gross) | Client CPM (Total Net) |
| Client CPM (SIVT) | Client CPC (Net) |
| Client CPC (Gross) | Client CPC (Total Net) |
| Client CPC (SIVT) | Date |
Data View Details: Browser
| Account ID | Account Name |
| Advertiser ID | Advertiser Name |
| Brand ID | Brand Name |
| Campaign ID | Campaign Name |
| Placement ID | Placement Name |
| Placement Type | Ad ID |
| Ad Name | Browser ID |
| Browser Name | Browser Version |
| Video Average Duration (Sec) | Impressions (Gross) |
| Clicks (Gross) | Impressions (Total Net) |
| Clicks (Total Net) | CTR (Total Net) |
| CTR (Gross) | Videos Started |
| Videos Paused | Videos 25% Played |
| Videos 50% Played | Videos 75% Played |
| Videos Fully Played | Videos Muted |
| Videos Skipped | Videos Non-Skipped |
| Videos Engaged Views | Videos Replayed |
| Videos Unmuted | Videos 25% Played Rate |
| Videos 50% Played Rate | Videos 75% Played Rate |
| Videos Fully Played Rate | Videos Muted Rate |
| Videos UnMuted Rate | Videos Skipped Rate |
| Videos Non-Skipped Rate | Videos Engaged View Rate |
| Videos Replayed Rate | Impressions (Net) |
| Clicks (Net) | Billing Impressions (Net) |
| Ad Request | Default Impressions |
| Default Clicks | Default Tracked Ads |
| Default Interactions From Tracked Ads | Hard Stop Impressions |
| CTR (Net) | Date |
Data View Details: Conversions
| Account ID | Account Name |
| Advertiser ID | Advertiser Name |
| Brand ID | Brand Name |
| Campaign ID | Campaign Name |
| Placement ID | Placement Name |
| Placement Type | Ad ID |
| Ad Name | Conversion Activity ID |
| Conversion Activity Name | Conversion Activity Type |
| Is Global Conversion | Global Conversion ID |
| Tag Manager Name | Total Conversions |
| Conversion Revenue | Post-Click Conversions |
| Post-Impression Conversions | Post-Impression Latent Conversions |
| Post-Impression Impulse Conversions | Post-Click Impulse Conversions |
| Post-Click Latent Conversions | Date |
Data View Details: Device
| Account ID | Account Name |
| Advertiser ID | Advertiser Name |
| Brand ID | Brand Name |
| Campaign ID | Campaign Name |
| Placement ID | Placement Name |
| Placement Type | Ad ID |
| Ad Name | Device Type |
| Environment | Device Brand Name |
| Device Model Name | OS Name |
| Video Average Duration (Sec) | Impressions (Gross) |
| Clicks (Gross) | Impressions (Total Net) |
| Clicks (Total Net) | CTR (Total Net) |
| CTR (Gross) | Videos Started |
| Videos Paused | Videos 25% Played |
| Videos 50% Played | Videos 75% Played |
| Videos Fully Played | Videos Muted |
| Videos Skipped | Videos Non-Skipped |
| Videos Engaged Views | Videos Replayed |
| Videos Unmuted | Videos 25% Played Rate |
| Videos 50% Played Rate | Videos 75% Played Rate |
| Videos Fully Played Rate | Videos Muted Rate |
| Videos UnMuted Rate | Videos Skipped Rate |
| Videos Non-Skipped Rate | Videos Engaged View Rate |
| Videos Replayed Rate | Impressions (Net) |
| Clicks (Net) | Billing Impressions (Net) |
| Ad Request | Default Impressions |
| Default Clicks | Default Tracked Ads |
| Default Interactions From Tracked Ads | Hard Stop Impressions |
| CTR (Net) | Date |
Data View Details: Geo
| Account ID | Account Name |
| Advertiser ID | Advertiser Name |
| Brand ID | Brand Name |
| Campaign ID | Campaign Name |
| Placement ID | Placement Name |
| Placement Type | Ad ID |
| Ad Name | DMA |
| Country | Country Code |
| State | City |
| Impressions (Net) | Clicks (Net) |
| Billing Impressions (Net) | Ad Request |
| Default Impressions | Default Clicks |
| Default Tracked Ads | Default Interactions From Tracked Ads |
| Hard Stop Impressions | CTR (Net) |
| Date |
Data View Details: Placements
| Account ID | Account Name |
| Advertiser ID | Advertiser Name |
| Brand ID | Brand Name |
| Campaign ID | Campaign Name |
| Placement ID | Placement Name |
| Placement Actual Start Date | Placement Dimension |
| Cost per Unit | Tracking TYpe |
| Special Trafficking Instructions | Placement Start Date |
| Placement End Date | Cost Model |
| Rate | Action Type |
| Placement Type | Actual Delivery |
| Expected Delivery | Delivery Rate |
| Impressions (SIVT) | Clicks (SIVT) |
| Total Media Cost | Total Profit |
| Total Interactions | Total Conversions |
| Impressions With Dwell | Dwell Average Duration (Sec) |
| Ad Average Duration (Sec) | Impressions With Swipe |
| Total Swipes | Interaction Average Duration (Sec) |
| Impressions With Interaction | Ad Replayed |
| Dwell Rate | Swipe Rate |
| Interaction Rate | Ad Replayed Rate |
| CPM (Net) | CPC (Net) |
| CPM (Total Net) | CPM (Gross) |
| CPM (SIVT) | CPC (Total Net) |
| CPC (Gross) | CPC (SIVT) |
| ROAS | CTR (SIVT) |
| Impressions (Gross) | Clicks (Gross) |
| Impressions (Total Net) | Clicks (Total Net) |
| CTR (Total Net) | CTR (Gross) |
| Videos Started | Videos Paused |
| Videos 25% Played | Videos 50% Played |
| Videos 75% Played | Videos Fully Played |
| Videos Muted | Videos Skipped |
| Videos Non-Skipped | Videos Engaged Views |
| Videos Replayed | Videos Unmuted |
| Videos 25% Played Rate | Videos 50% Played Rate |
| Videos 75% Played Rate | Videos Fully Played Rate |
| Videos Muted Rate | Videos UnMuted Rate |
| Videos Skipped Rate | Videos Non-Skipped Rate |
| Videos Engaged View Rate | Videos Replayed Rate |
| Impressions (Net) | Clicks (Net) |
| Billing Impressions (Net) | Ad Request |
| Default Impressions | Default Clicks |
| Default Tracked Ads | Default Interactions From Tracked Ads |
| Hard Stop Impressions | CTR (Net) |
| Client Total Media Cost | Client Total Profit |
| Client ROAS | Client CPM (Net) |
| Client CPM (Gross) | Client CPM (Total Net) |
| Client CPM (SIVT) | Client CPC (Net) |
| Client CPC (Gross) | Client CPC (Total Net) |
| Client CPC (SIVT) | Date |
Data View Details: SizmekSAS Campaigns
| Account ID | Account Name |
| Advertiser ID | Advertiser Name |
| Brand ID | Brand Name |
| Campaign ID | Campaign Name |
| Hard Stop Method | Trafficking Mode |
| Last Served Impression | Status |
| End Date | Start Date |
| Last Updated | Impressions (SIVT) |
| Clicks (SIVT) | Total Media Cost |
| Total Profit | Total Interactions |
| Total Conversions | Impressions With Dwell |
| Dwell Average Duration (Sec) | Ad Average Duration (Sec) |
| Impressions With Swipe | Total Swipes |
| Interaction Average Duration (Sec) | Impressions With Interaction |
| Ad Replayed | Dwell Rate |
| Swipe Rate | Interaction Rate |
| Ad Replayed Rate | CPM (Net) |
| CPC (Net) | CPM (Total Net) |
| CPM (Gross) | CPM (SIVT) |
| CPC (Total Net) | CPC (Gross) |
| CPC (SIVT) | ROAS |
| CTR (SIVT) | Impressions (Gross) |
| Clicks (Gross) | Impressions (Total Net) |
| Clicks (Total Net) | CTR (Total Net) |
| CTR (Gross) | Videos Started |
| Videos Paused | Videos 25% Played |
| Videos 50% Played | Videos 75% Played |
| Videos Fully Played | Videos Muted |
| Videos Skipped | Videos Non-Skipped |
| Videos Engaged Views | Videos Replayed |
| Videos Unmuted | Videos 25% Played Rate |
| Videos 50% Played Rate | Videos 75% Played Rate |
| Videos Fully Played Rate | Videos Muted Rate |
| Videos UnMuted Rate | Videos Skipped Rate |
| Videos Non-Skipped Rate | Videos Engaged View Rate |
| Videos Replayed Rate | Impressions (Net) |
| Clicks (Net) | Billing Impressions (Net) |
| Ad Request | Default Impressions |
| Default Clicks | Default Tracked Ads |
| Default Interactions From Tracked Ads | Hard Stop Impressions |
| CTR (Net) | Client Total Media Cost |
| Client Total Profit | Client ROAS |
| Client CPM (Net) | Client CPM (Gross) |
| Client CPM (Total Net) | Client CPM (SIVT) |
| Client CPC (Net) | Client CPC (Gross) |
| Client CPC (Total Net) | Client CPC (SIVT) |
| Date |
Data View Details: Videos
| Account ID | Account Name |
| Advertiser ID | Advertiser Name |
| Brand ID | Brand Name |
| Campaign ID | Campaign Name |
| Placement ID | Placement Name |
| Placement Type | Ad ID |
| Ad Name | Video/Audio Asset ID |
| Video/Audio Asset Name | Video/Audio Asset Format |
| Video/Audio Asset Quality | Video/Audio Asset Duration |
| Video/Audio Asset Start Method | Impressions With Specific Video Asset |
| Average Video Time Complete (Sec) | Video Average Duration (Sec) |
| Video Played With Sound | Video Played With Sound Rate |
| Video Full Screen Started | Video Full Screen Started Rate |
| Video Full Screen Ended | Video Full Screen Ended Rate |
| Video Full Screen Muted Rate | Video Full Screen Muted |
| Video Full Screen Paused | Video Full Screen Paused Rate |
| Video Full Screen Asset Duration Value | Video Asset Duration Counter |
| Videos Started | Videos Paused |
| Videos 25% Played | Videos 50% Played |
| Videos 75% Played | Videos Fully Played |
| Videos Muted | Videos Skipped |
| Videos Non-Skipped | Videos Engaged Views |
| Videos Replayed | Videos Unmuted |
| Videos 25% Played Rate | Videos 50% Played Rate |
| Videos 75% Played Rate | Videos Fully Played Rate |
| Videos Muted Rate | Videos UnMuted Rate |
| Videos Skipped Rate | Videos Non-Skipped Rate |
| Videos Engaged View Rate | Videos Replayed Rate |
| Date |
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