Search Ads 360

Search Ads 360

Search Ads 360 bring multi-channel support to campaigns and ability to respond to real time changes in the market.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

Account Engine ID Account ID
Account Name Ad
Ad Description 1 Ad Description 2
Ad Display URL Ad Group
Ad Group ID Ad Group Labels
Ad Headline Ad ID
Ad Labels Ad Landing Page
Ad Promotion Line Ad Type
AdWords Conversion Value AdWords Conversions
AdWords Viewthrough Conversions Avg. CPC
Avg. CPM Bid Strategy
Budget Delivery Method CTR
Campaign ID Campaign Labels
Campaign Name Campaign Type
City Targets Clicks
Clicks With Feed Item Showing Client Avg. CPC
Client Avg. CPM Client Cost
Converion Type Conversion Attribution Type
Conversion ID Conversion Quantity
Conversion Revenue Conversion Search Term
Conversion Visit External Click ID Conversion Visit ID
Cost Cost With Feed Item Showing
Country Targets Creation Timestamp
Daily Budget Date
Device Segment Device Targets
Effective Labels Feed ID
Feed Item ID Feed Type
Floodlight Activity Floodlight Activity ID
Floodlight Activity Tag Floodlight Configuration ID
Floodlight Event Request String Floodlight Group
Floodlight Group Conversion Type Floodlight Group ID
Floodlight Group Name Floodlight Group Tag
Floodlight Order ID Floodlight Original Revenue
Impressions Keyword Clickserver URL
Keyword ID Keyword Landing Page
Keyword Match Type Keyword Max Bid
Keyword Max CPC Keyword Min Bid
Keyword Text Language Targets
Last Modified Timestamp Metro Targets
Network Target Number of Transactions
Province Targets Reporting Formula 1
Reporting Formula 10 Reporting Formula 2
Reporting Formula 3 Reporting Formula 4
Reporting Formula 5 Reporting Formula 6
Reporting Formula 7 Reporting Formula 8
Reporting Formula 9 Status
Total Revenue Visits

Account Engine ID Account ID
Account Name Ad Group
Ad Group ID Ad Group Labels
AdWords Conversion Value AdWords Conversions
AdWords Viewthrough Conversions Avg. CPC
Avg. CPM Bid Strategy
CTR Campaign ID
Campaign Name City Targets
Clicks Clicks With Feed Item Showing
Client Avg. CPC Client Avg. CPM
Client Cost Cost
Cost With Feed Item Showing Country Targets
Date Device Targets
Effective Labels Impressions
Metro Targets Number of Transactions
Province Targets Reporting Formula 1
Reporting Formula 10 Reporting Formula 2
Reporting Formula 3 Reporting Formula 4
Reporting Formula 5 Reporting Formula 6
Reporting Formula 7 Reporting Formula 8
Reporting Formula 9 Total Revenue
Visits

Account Engine ID Account ID
Account Name Ad
Ad Description 1 Ad Description 2
Ad Display URL Ad Group
Ad Group ID Ad Headline
Ad ID Ad Labels
Ad Landing Page Ad Promotion Line
Ad Type AdWords Conversion Value
AdWords Conversions AdWords Viewthrough Conversions
Avg. CPC Avg. CPM
CTR Campaign ID
Campaign Name Clicks
Client Avg. CPC Client Avg. CPM
Client Cost Cost
Date Effective Labels
Impressions Number of Transactions
Reporting Formula 1 Reporting Formula 10
Reporting Formula 2 Reporting Formula 3
Reporting Formula 4 Reporting Formula 5
Reporting Formula 6 Reporting Formula 7
Reporting Formula 8 Reporting Formula 9
Status Total Revenue
Visits

Account Engine ID Account ID
Account Name AdWords Conversion Value
AdWords Conversions AdWords Viewthrough Conversions
Avg. CPC Avg. CPM
Bid Strategy Budget Delivery Method
CTR Campaign ID
Campaign Labels Campaign Name
Campaign Type City Targets
Clicks Clicks With Feed Item Showing
Client Avg. CPC Client Avg. CPM
Client Cost Cost
Cost With Feed Item Showing Country Targets
Daily Budget Date
Device Targets Effective Labels
Impressions Language Targets
Metro Targets Network Target
Number of Transactions Province Targets
Reporting Formula 1 Reporting Formula 10
Reporting Formula 2 Reporting Formula 3
Reporting Formula 4 Reporting Formula 5
Reporting Formula 6 Reporting Formula 7
Reporting Formula 8 Reporting Formula 9
Total Revenue Visits

Account Engine ID Account ID
Account Name Ad Group
Ad Group ID Campaign ID
Campaign Name Converion Type
Conversion Attribution Type Conversion ID
Conversion Quantity Conversion Revenue
Conversion Search Term Conversion Visit External Click ID
Conversion Visit ID Date
Device Segment Feed ID
Feed Item ID Feed Type
Floodlight Activity Floodlight Activity ID
Floodlight Activity Tag Floodlight Event Request String
Floodlight Group Floodlight Group Conversion Type
Floodlight Group ID Floodlight Group Tag
Floodlight Order ID Floodlight Original Revenue
Status

Account Engine ID Account ID
Account Name AdWords Conversion Value
AdWords Conversions AdWords Viewthrough Conversions
Avg. CPC Avg. CPM
CTR Campaign ID
Campaign Name Clicks
Cost Date
Device Segment Impressions
Number of Transactions Total Revenue
Visits

Account Engine ID Account ID
Account Name Campaign ID
Campaign Name Creation Timestamp
Date Floodlight Activity
Floodlight Activity ID Floodlight Activity Tag
Floodlight Configuration ID Floodlight Group Conversion Type
Floodlight Group ID Floodlight Group Name
Floodlight Group Tag Last Modified Timestamp
Status

Account Engine ID Account ID
Account Name Ad Group
Ad Group ID Avg. CPC
Avg. CPM Bid Strategy
CTR Campaign ID
Campaign Name Clicks
Client Avg. CPC Client Avg. CPM
Client Cost Cost
Date Effective Labels
Impressions Keyword Clickserver URL
Keyword ID Keyword Landing Page
Keyword Match Type Keyword Max Bid
Keyword Max CPC Keyword Min Bid
Keyword Text Number of Transactions
Reporting Formula 1 Reporting Formula 10
Reporting Formula 2 Reporting Formula 3
Reporting Formula 4 Reporting Formula 5
Reporting Formula 6 Reporting Formula 7
Reporting Formula 8 Reporting Formula 9
Total Revenue Visits

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