Search Ads 360
Search Ads 360 bring multi-channel support to campaigns and ability to respond to real time changes in the market.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
- Ad Group
- Ads
- Campaigns
- Conversions
- Devices Segment
- Floodlight Activity
- Keywords
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
- Account Engine ID
- Account ID
- Account Name
- Ad
- Ad Description 1
- Ad Description 2
- Ad Display URL
- Ad Group
- Ad Group ID
- Ad Group Labels
- Ad Headline
- Ad ID
- Ad Labels
- Ad Landing Page
- Ad Promotion Line
- Ad Type
- AdWords Conversion Value
- AdWords Conversions
- AdWords Viewthrough Conversions
- Avg. CPC
- Avg. CPM
- Bid Strategy
- Budget Delivery Method
- CTR
- Campaign ID
- Campaign Labels
- Campaign Name
- Campaign Type
- City Targets
- Clicks
- Clicks With Feed Item Showing
- Client Avg. CPC
- Client Avg. CPM
- Client Cost
- Converion Type
- Conversion Attribution Type
- Conversion ID
- Conversion Quantity
- Conversion Revenue
- Conversion Search Term
- Conversion Visit External Click ID
- Conversion Visit ID
- Cost
- Cost With Feed Item Showing
- Country Targets
- Creation Timestamp
- Daily Budget
- Date
- Device Segment
- Device Targets
- Effective Labels
- Feed ID
- Feed Item ID
- Feed Type
- Floodlight Activity
- Floodlight Activity ID
- Floodlight Activity Tag
- Floodlight Configuration ID
- Floodlight Event Request String
- Floodlight Group
- Floodlight Group Conversion Type
- Floodlight Group ID
- Floodlight Group Name
- Floodlight Group Tag
- Floodlight Order ID
- Floodlight Original Revenue
- Impressions
- Keyword Clickserver URL
- Keyword ID
- Keyword Landing Page
- Keyword Match Type
- Keyword Max Bid
- Keyword Max CPC
- Keyword Min Bid
- Keyword Text
- Language Targets
- Last Modified Timestamp
- Metro Targets
- Network Target
- Number of Transactions
- Province Targets
- Reporting Formula 1
- Reporting Formula 10
- Reporting Formula 2
- Reporting Formula 3
- Reporting Formula 4
- Reporting Formula 5
- Reporting Formula 6
- Reporting Formula 7
- Reporting Formula 8
- Reporting Formula 9
- Status
- Total Revenue
- Visits
Data View Details: Ad Group
- Account Engine ID
- Account ID
- Account Name
- Ad Group
- Ad Group ID
- Ad Group Labels
- AdWords Conversion Value
- AdWords Conversions
- AdWords Viewthrough Conversions
- Avg. CPC
- Avg. CPM
- Bid Strategy
- CTR
- Campaign ID
- Campaign Name
- City Targets
- Clicks
- Clicks With Feed Item Showing
- Client Avg. CPC
- Client Avg. CPM
- Client Cost
- Cost
- Cost With Feed Item Showing
- Country Targets
- Date
- Device Targets
- Effective Labels
- Impressions
- Metro Targets
- Number of Transactions
- Province Targets
- Reporting Formula 1
- Reporting Formula 10
- Reporting Formula 2
- Reporting Formula 3
- Reporting Formula 4
- Reporting Formula 5
- Reporting Formula 6
- Reporting Formula 7
- Reporting Formula 8
- Reporting Formula 9
- Total Revenue
- Visits
Data View Details: Ads
- Account Engine ID
- Account ID
- Account Name
- Ad
- Ad Description 1
- Ad Description 2
- Ad Display URL
- Ad Group
- Ad Group ID
- Ad Headline
- Ad ID
- Ad Labels
- Ad Landing Page
- Ad Promotion Line
- Ad Type
- AdWords Conversion Value
- AdWords Conversions
- AdWords Viewthrough Conversions
- Avg. CPC
- Avg. CPM
- CTR
- Campaign ID
- Campaign Name
- Clicks
- Client Avg. CPC
- Client Avg. CPM
- Client Cost
- Cost
- Date
- Effective Labels
- Impressions
- Number of Transactions
- Reporting Formula 1
- Reporting Formula 10
- Reporting Formula 2
- Reporting Formula 3
- Reporting Formula 4
- Reporting Formula 5
- Reporting Formula 6
- Reporting Formula 7
- Reporting Formula 8
- Reporting Formula 9
- Status
- Total Revenue
- Visits
Data View Details: Campaigns
- Account Engine ID
- Account ID
- Account Name
- AdWords Conversion Value
- AdWords Conversions
- AdWords Viewthrough Conversions
- Avg. CPC
- Avg. CPM
- Bid Strategy
- Budget Delivery Method
- CTR
- Campaign ID
- Campaign Labels
- Campaign Name
- Campaign Type
- City Targets
- Clicks
- Clicks With Feed Item Showing
- Client Avg. CPC
- Client Avg. CPM
- Client Cost
- Cost
- Cost With Feed Item Showing
- Country Targets
- Daily Budget
- Date
- Device Targets
- Effective Labels
- Impressions
- Language Targets
- Metro Targets
- Network Target
- Number of Transactions
- Province Targets
- Reporting Formula 1
- Reporting Formula 10
- Reporting Formula 2
- Reporting Formula 3
- Reporting Formula 4
- Reporting Formula 5
- Reporting Formula 6
- Reporting Formula 7
- Reporting Formula 8
- Reporting Formula 9
- Total Revenue
- Visits
Data View Details: Conversions
- Account Engine ID
- Account ID
- Account Name
- Ad Group
- Ad Group ID
- Campaign ID
- Campaign Name
- Converion Type
- Conversion Attribution Type
- Conversion ID
- Conversion Quantity
- Conversion Revenue
- Conversion Search Term
- Conversion Visit External Click ID
- Conversion Visit ID
- Date
- Device Segment
- Feed ID
- Feed Item ID
- Feed Type
- Floodlight Activity
- Floodlight Activity ID
- Floodlight Activity Tag
- Floodlight Event Request String
- Floodlight Group
- Floodlight Group Conversion Type
- Floodlight Group ID
- Floodlight Group Tag
- Floodlight Order ID
- Floodlight Original Revenue
- Status
Data View Details: Devices Segment
- Account Engine ID
- Account ID
- Account Name
- AdWords Conversion Value
- AdWords Conversions
- AdWords Viewthrough Conversions
- Avg. CPC
- Avg. CPM
- CTR
- Campaign ID
- Campaign Name
- Clicks
- Cost
- Date
- Device Segment
- Impressions
- Number of Transactions
- Total Revenue
- Visits
Data View Details: Floodlight Activity
- Account Engine ID
- Account ID
- Account Name
- Campaign ID
- Campaign Name
- Creation Timestamp
- Date
- Floodlight Activity
- Floodlight Activity ID
- Floodlight Activity Tag
- Floodlight Configuration ID
- Floodlight Group Conversion Type
- Floodlight Group ID
- Floodlight Group Name
- Floodlight Group Tag
- Last Modified Timestamp
- Status
Data View Details: Keywords
- Account Engine ID
- Account ID
- Account Name
- Ad Group
- Ad Group ID
- Avg. CPC
- Avg. CPM
- Bid Strategy
- CTR
- Campaign ID
- Campaign Name
- Clicks
- Client Avg. CPC
- Client Avg. CPM
- Client Cost
- Cost
- Date
- Effective Labels
- Impressions
- Keyword Clickserver URL
- Keyword ID
- Keyword Landing Page
- Keyword Match Type
- Keyword Max Bid
- Keyword Max CPC
- Keyword Min Bid
- Keyword Text
- Number of Transactions
- Reporting Formula 1
- Reporting Formula 10
- Reporting Formula 2
- Reporting Formula 3
- Reporting Formula 4
- Reporting Formula 5
- Reporting Formula 6
- Reporting Formula 7
- Reporting Formula 8
- Reporting Formula 9
- Total Revenue
- Visits
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