Search Ads 360
Search Ads 360 bring multi-channel support to campaigns and ability to respond to real time changes in the market.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
All Dimensions and Metrics:
| Account Engine ID | Account ID |
| Account Name | Account Name |
| Ad | Ad Description 1 |
| Ad Description 2 | Ad Display URL |
| Ad Group | Ad Group |
| Ad Group ID | Ad Group ID |
| Ad Group Labels | Ad Headline |
| Ad ID | Ad Labels |
| Ad Landing Page | Ad Promotion Line |
| Ad Type | AdWords Conversion Value |
| AdWords Conversions | AdWords Viewthrough Conversions |
| Avg. CPC | Avg. CPM |
| Bid Strategy | Budget Delivery Method |
| CTR | Campaign ID |
| Campaign ID | Campaign Labels |
| Campaign Name | Campaign Name |
| Campaign Type | City Targets |
| Clicks | Clicks With Feed Item Showing |
| Client Avg. CPC | Client Avg. CPM |
| Client Cost | Converion Type |
| Conversion Attribution Type | Conversion ID |
| Conversion Quantity | Conversion Revenue |
| Conversion Search Term | Conversion Visit External Click ID |
| Conversion Visit ID | Cost |
| Cost With Feed Item Showing | Country Targets |
| Creation Timestamp | Daily Budget |
| Date | Device Segment |
| Device Segment | Device Targets |
| Effective Labels | Feed ID |
| Feed Item ID | Feed Type |
| Floodlight Activity | Floodlight Activity |
| Floodlight Activity ID | Floodlight Activity ID |
| Floodlight Activity Tag | Floodlight Activity Tag |
| Floodlight Configuration ID | Floodlight Event Request String |
| Floodlight Group | Floodlight Group Conversion Type |
| Floodlight Group Conversion Type | Floodlight Group ID |
| Floodlight Group ID | Floodlight Group Name |
| Floodlight Group Tag | Floodlight Group Tag |
| Floodlight Order ID | Floodlight Original Revenue |
| Impressions | Keyword Clickserver URL |
| Keyword ID | Keyword Landing Page |
| Keyword Match Type | Keyword Max Bid |
| Keyword Max CPC | Keyword Min Bid |
| Keyword Text | Language Targets |
| Last Modified Timestamp | Metro Targets |
| Network Target | Number of Transactions |
| Province Targets | Reporting Formula 1 |
| Reporting Formula 10 | Reporting Formula 2 |
| Reporting Formula 3 | Reporting Formula 4 |
| Reporting Formula 5 | Reporting Formula 6 |
| Reporting Formula 7 | Reporting Formula 8 |
| Reporting Formula 9 | Status |
| Total Revenue | Visits |
Data View Details: Ad Group
| Campaign ID | Campaign Name |
| Account Name | Account ID |
| Account Engine ID | Ad Group ID |
| Ad Group | Ad Group Labels |
| Bid Strategy | Device Targets |
| Country Targets | Province Targets |
| Metro Targets | City Targets |
| Effective Labels | Clicks With Feed Item Showing |
| Cost With Feed Item Showing | Impressions |
| Clicks | Cost |
| CTR | Avg. CPC |
| Avg. CPM | Visits |
| Total Revenue | Number of Transactions |
| AdWords Conversions | AdWords Conversion Value |
| AdWords Viewthrough Conversions | Client Cost |
| Client Avg. CPC | Client Avg. CPM |
| Reporting Formula 1 | Reporting Formula 2 |
| Reporting Formula 3 | Reporting Formula 4 |
| Reporting Formula 5 | Reporting Formula 6 |
| Reporting Formula 7 | Reporting Formula 8 |
| Reporting Formula 9 | Reporting Formula 10 |
| Date |
Data View Details: Ads
| Campaign ID | Campaign Name |
| Account Name | Account ID |
| Account Engine ID | Ad Group ID |
| Ad Group | Ad ID |
| Ad | Status |
| Ad Headline | Ad Description 1 |
| Ad Description 2 | Ad Display URL |
| Ad Landing Page | Ad Type |
| Ad Promotion Line | Ad Labels |
| Effective Labels | Impressions |
| Clicks | Visits |
| Cost | CTR |
| Avg. CPC | Avg. CPM |
| Total Revenue | Number of Transactions |
| AdWords Conversions | AdWords Conversion Value |
| AdWords Viewthrough Conversions | Client Cost |
| Client Avg. CPC | Client Avg. CPM |
| Reporting Formula 1 | Reporting Formula 2 |
| Reporting Formula 3 | Reporting Formula 4 |
| Reporting Formula 5 | Reporting Formula 6 |
| Reporting Formula 7 | Reporting Formula 8 |
| Reporting Formula 9 | Reporting Formula 10 |
| Date |
Data View Details: Campaigns
| Campaign ID | Campaign Name |
| Daily Budget | Account Name |
| Account ID | Account Engine ID |
| Budget Delivery Method | Network Target |
| Campaign Labels | Campaign Type |
| Bid Strategy | Device Targets |
| Language Targets | Country Targets |
| Province Targets | Metro Targets |
| City Targets | Effective Labels |
| Clicks With Feed Item Showing | Cost With Feed Item Showing |
| Impressions | Clicks |
| Cost | CTR |
| Avg. CPC | Avg. CPM |
| Visits | Total Revenue |
| Number of Transactions | AdWords Conversions |
| AdWords Conversion Value | AdWords Viewthrough Conversions |
| Client Cost | Client Avg. CPC |
| Client Avg. CPM | Reporting Formula 1 |
| Reporting Formula 2 | Reporting Formula 3 |
| Reporting Formula 4 | Reporting Formula 5 |
| Reporting Formula 6 | Reporting Formula 7 |
| Reporting Formula 8 | Reporting Formula 9 |
| Reporting Formula 10 | Date |
Data View Details: Conversions
| Campaign ID | Campaign Name |
| Account Name | Account ID |
| Account Engine ID | Ad Group ID |
| Ad Group | Status |
| Device Segment | Conversion ID |
| Converion Type | Conversion Revenue |
| Conversion Quantity | Conversion Attribution Type |
| Conversion Visit ID | Conversion Visit External Click ID |
| Conversion Search Term | Floodlight Group ID |
| Floodlight Group | Floodlight Group Conversion Type |
| Floodlight Group Tag | Floodlight Activity ID |
| Floodlight Activity | Floodlight Activity Tag |
| Floodlight Original Revenue | Floodlight Event Request String |
| Floodlight Order ID | Feed Item ID |
| Feed ID | Feed Type |
| Date |
Data View Details: Devices Segment
| Campaign ID | Campaign Name |
| Account Name | Account ID |
| Account Engine ID | Device Segment |
| Impressions | Clicks |
| Cost | CTR |
| Avg. CPC | Avg. CPM |
| Visits | Total Revenue |
| Number of Transactions | AdWords Conversions |
| AdWords Conversion Value | AdWords Viewthrough Conversions |
| Date |
Data View Details: Floodlight Activity
| Campaign ID | Campaign Name |
| Account Name | Account ID |
| Account Engine ID | Floodlight Group ID |
| Floodlight Group Name | Floodlight Group Conversion Type |
| Status | Creation Timestamp |
| Last Modified Timestamp | Floodlight Group Tag |
| Floodlight Configuration ID | Floodlight Activity |
| Floodlight Activity ID | Floodlight Activity Tag |
| Date |
Data View Details: Keywords
| Campaign ID | Campaign Name |
| Account Name | Account ID |
| Account Engine ID | Ad Group ID |
| Ad Group | Keyword ID |
| Keyword Match Type | Keyword Text |
| Keyword Max CPC | Keyword Landing Page |
| Keyword Clickserver URL | Keyword Max Bid |
| Keyword Min Bid | Bid Strategy |
| Effective Labels | Impressions |
| Clicks | Visits |
| Cost | CTR |
| Avg. CPC | Avg. CPM |
| Total Revenue | Number of Transactions |
| Client Cost | Client Avg. CPC |
| Client Avg. CPM | Reporting Formula 1 |
| Reporting Formula 2 | Reporting Formula 3 |
| Reporting Formula 4 | Reporting Formula 5 |
| Reporting Formula 6 | Reporting Formula 7 |
| Reporting Formula 8 | Reporting Formula 9 |
| Reporting Formula 10 | Date |
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