RTBiQ

RTBIQ is a cross-platform, mobile first DSP offering RTB and audience targeting tools for optimizing video, audio, native, and display campaigns. Real world 1st party and 3rd party data segmentation allows you to get the right message to the right audience. RTBiQ's real-time metrics instantly provide campaign performance data with custom reporting tools, like View-Through / Listen-Through Metrics, or custom Foot Traffic Attribution studies.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

Stored

All Dimensions and Metrics:

Ad Size	Advertiser
Advertiser	Banner Fee
Bid Price	Budget Cap
CPC	CPM
CTR	Campaign ID
Campaign ID	Campaign Name
Campaign Name	Click Events
Click URL	Client CPC
Client CPM	Client Cost
Complete Events	Contract CPM
Contracted Cost per Click	Contracted Cost per Mille
Contracted Spend	Cost
Creative ID	Creative Name
Date	Domain
First Quartile Events	Format
Geo Hash Fee	Height
Impression Budget	Impressions
Markup URL	Midpoint Events
Pace Target	Pixel Events
Placement End	Placement Group End
Placement Group ID	Placement Group ID
Placement Group Name	Placement Group Name
Placement Group Start	Placement ID
Placement ID	Placement Name
Placement Name	Placement Start
Platform Fee	Preview Thumbnail
Preview URL	Spend Budget
Status	Third Quartile Events
Total Cost	VCR
Width	Win Events

Data View Details: Ad Sizes

Advertiser	Campaign Name
Campaign ID	Placement Group Name
Placement Group ID	Placement Name
Placement ID	Width
Height	Ad Size
Contract CPM	CPC
CPM	Contracted Spend
Contracted Cost per Click	Contracted Cost per Mille
Impressions	Geo Hash Fee
Banner Fee	Platform Fee
Cost	Total Cost
Win Events	Click Events
Pixel Events	First Quartile Events
Midpoint Events	Third Quartile Events
Complete Events	VCR
CTR	Client Cost
Client CPM	Client CPC
Date

Data View Details: Campaigns

Advertiser	Campaign Name
Campaign ID	Status
Budget Cap	Contract CPM
Contracted Spend	CPC
CPM	Contracted Cost per Click
Contracted Cost per Mille	Impressions
Geo Hash Fee	Banner Fee
Platform Fee	Cost
Total Cost	Win Events
Click Events	Pixel Events
First Quartile Events	Midpoint Events
Third Quartile Events	Complete Events
VCR	CTR
Client Cost	Client CPM
Client CPC	Date

Data View Details: Creatives

Advertiser	Campaign Name
Campaign ID	Placement Group Name
Placement Group ID	Placement Name
Placement ID	Creative Name
Creative ID	Format
Width	Height
Ad Size	Preview URL
Preview Thumbnail	Contract CPM
Contracted Spend	CPC
CPM	Contracted Cost per Click
Contracted Cost per Mille	Impressions
Geo Hash Fee	Banner Fee
Platform Fee	Cost
Total Cost	Win Events
Click Events	Pixel Events
First Quartile Events	Midpoint Events
Third Quartile Events	Complete Events
VCR	CTR
Client Cost	Client CPM
Client CPC	Date

Data View Details: Placement Group

Advertiser	Campaign Name
Campaign ID	Placement Group Name
Placement Group ID	Placement Group Start
Placement Group End	Spend Budget
Impression Budget	Pace Target
Contract CPM	Contracted Spend
CPC	CPM
Contracted Cost per Click	Contracted Cost per Mille
Impressions	Geo Hash Fee
Banner Fee	Platform Fee
Cost	Total Cost
Win Events	Click Events
Pixel Events	First Quartile Events
Midpoint Events	Third Quartile Events
Complete Events	VCR
CTR	Client Cost
Client CPM	Client CPC
Date

Data View Details: Placements

Advertiser	Campaign Name
Campaign ID	Placement Group Name
Placement Group ID	Placement Name
Placement ID	Placement Start
Placement End	Domain
Click URL	Markup URL
Contract CPM	Contracted Spend
CPC	CPM
Contracted Cost per Click	Contracted Cost per Mille
Bid Price	Impressions
Geo Hash Fee	Banner Fee
Platform Fee	Cost
Total Cost	Win Events
Click Events	Pixel Events
First Quartile Events	Midpoint Events
Third Quartile Events	Complete Events
VCR	CTR
Client Cost	Client CPM
Client CPC	Date