RTBiQ
RTBIQ is a cross-platform, mobile first DSP offering RTB and audience targeting tools for optimizing video, audio, native, and display campaigns. Real world 1st party and 3rd party data segmentation allows you to get the right message to the right audience. RTBiQ's real-time metrics instantly provide campaign performance data with custom reporting tools, like View-Through / Listen-Through Metrics, or custom Foot Traffic Attribution studies.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
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Stored
All Dimensions and Metrics:
Ad Size | Advertiser |
Advertiser | Banner Fee |
Bid Price | Budget Cap |
CPC | CPM |
CTR | Campaign ID |
Campaign ID | Campaign Name |
Campaign Name | Click Events |
Click URL | Client CPC |
Client CPM | Client Cost |
Complete Events | Contract CPM |
Contracted Cost per Click | Contracted Cost per Mille |
Contracted Spend | Cost |
Creative ID | Creative Name |
Date | Domain |
First Quartile Events | Format |
Geo Hash Fee | Height |
Impression Budget | Impressions |
Markup URL | Midpoint Events |
Pace Target | Pixel Events |
Placement End | Placement Group End |
Placement Group ID | Placement Group ID |
Placement Group Name | Placement Group Name |
Placement Group Start | Placement ID |
Placement ID | Placement Name |
Placement Name | Placement Start |
Platform Fee | Preview Thumbnail |
Preview URL | Spend Budget |
Status | Third Quartile Events |
Total Cost | VCR |
Width | Win Events |
Data View Details: Ad Sizes
Advertiser | Campaign Name |
Campaign ID | Placement Group Name |
Placement Group ID | Placement Name |
Placement ID | Width |
Height | Ad Size |
Contract CPM | CPC |
CPM | Contracted Spend |
Contracted Cost per Click | Contracted Cost per Mille |
Impressions | Geo Hash Fee |
Banner Fee | Platform Fee |
Cost | Total Cost |
Win Events | Click Events |
Pixel Events | First Quartile Events |
Midpoint Events | Third Quartile Events |
Complete Events | VCR |
CTR | Client Cost |
Client CPM | Client CPC |
Date |
Data View Details: Campaigns
Advertiser | Campaign Name |
Campaign ID | Status |
Budget Cap | Contract CPM |
Contracted Spend | CPC |
CPM | Contracted Cost per Click |
Contracted Cost per Mille | Impressions |
Geo Hash Fee | Banner Fee |
Platform Fee | Cost |
Total Cost | Win Events |
Click Events | Pixel Events |
First Quartile Events | Midpoint Events |
Third Quartile Events | Complete Events |
VCR | CTR |
Client Cost | Client CPM |
Client CPC | Date |
Data View Details: Creatives
Advertiser | Campaign Name |
Campaign ID | Placement Group Name |
Placement Group ID | Placement Name |
Placement ID | Creative Name |
Creative ID | Format |
Width | Height |
Ad Size | Preview URL |
Preview Thumbnail | Contract CPM |
Contracted Spend | CPC |
CPM | Contracted Cost per Click |
Contracted Cost per Mille | Impressions |
Geo Hash Fee | Banner Fee |
Platform Fee | Cost |
Total Cost | Win Events |
Click Events | Pixel Events |
First Quartile Events | Midpoint Events |
Third Quartile Events | Complete Events |
VCR | CTR |
Client Cost | Client CPM |
Client CPC | Date |
Data View Details: Placement Group
Advertiser | Campaign Name |
Campaign ID | Placement Group Name |
Placement Group ID | Placement Group Start |
Placement Group End | Spend Budget |
Impression Budget | Pace Target |
Contract CPM | Contracted Spend |
CPC | CPM |
Contracted Cost per Click | Contracted Cost per Mille |
Impressions | Geo Hash Fee |
Banner Fee | Platform Fee |
Cost | Total Cost |
Win Events | Click Events |
Pixel Events | First Quartile Events |
Midpoint Events | Third Quartile Events |
Complete Events | VCR |
CTR | Client Cost |
Client CPM | Client CPC |
Date |
Data View Details: Placements
Advertiser | Campaign Name |
Campaign ID | Placement Group Name |
Placement Group ID | Placement Name |
Placement ID | Placement Start |
Placement End | Domain |
Click URL | Markup URL |
Contract CPM | Contracted Spend |
CPC | CPM |
Contracted Cost per Click | Contracted Cost per Mille |
Bid Price | Impressions |
Geo Hash Fee | Banner Fee |
Platform Fee | Cost |
Total Cost | Win Events |
Click Events | Pixel Events |
First Quartile Events | Midpoint Events |
Third Quartile Events | Complete Events |
VCR | CTR |
Client Cost | Client CPM |
Client CPC | Date |
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