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High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
- Ad Sets
- Ads
- Campaigns
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
- Account ID
- Account Name
- Ad ID
- Ad Name
- Ad Set ID
- Ad Set Name
- Add Payment Info Conversion
- Add Payment Info Conversion Rate
- Add Payment Info Conversions
- Add To Cart Conversion
- Add To Cart Conversion Rate
- Add To Cart Conversions
- Add To Wishlist Conversion
- Add To Wishlist Conversion Rate
- Add To Wishlist Conversions
- App Install Conversion
- App Install Conversion Rate
- App Install Conversions
- CPC
- CPM
- CTR
- Campaign Currency
- Campaign ID
- Campaign Name
- Clicks
- Client CPC
- Client CPM
- Client Spend
- Complete Registration Conversion
- Complete Registration Conversion Rate
- Complete Registration Conversions
- Date
- Generate Lead Conversion
- Generate Lead Conversion Rate
- Generate Lead Conversions
- Generic Conversion
- Generic Conversion Rate
- Generic Conversions
- Impressions
- Initiate Checkout Conversion
- Initiate Checkout Conversion Rate
- Initiate Checkout Conversions
- Purchase Conversion
- Purchase Conversion Rate
- Purchase Conversions
- Search Conversion
- Search Conversion Rate
- Search Conversions
- Spend
Data View Details: Ad Sets
- Account ID
- Account Name
- Ad Set ID
- Ad Set Name
- Add Payment Info Conversion
- Add Payment Info Conversion Rate
- Add To Cart Conversion
- Add To Cart Conversion Rate
- Add To Wishlist Conversion
- Add To Wishlist Conversion Rate
- App Install Conversion
- App Install Conversion Rate
- CPC
- CPM
- CTR
- Campaign ID
- Campaign Name
- Clicks
- Client CPC
- Client CPM
- Client Spend
- Complete Registration Conversion
- Complete Registration Conversion Rate
- Date
- Generate Lead Conversion
- Generate Lead Conversion Rate
- Generic Conversion
- Generic Conversion Rate
- Impressions
- Initiate Checkout Conversion
- Initiate Checkout Conversion Rate
- Purchase Conversion
- Purchase Conversion Rate
- Search Conversion
- Search Conversion Rate
- Spend
Data View Details: Ads
- Account ID
- Account Name
- Ad ID
- Ad Name
- Ad Set ID
- Ad Set Name
- Add Payment Info Conversion
- Add Payment Info Conversion Rate
- Add To Cart Conversion
- Add To Cart Conversion Rate
- Add To Wishlist Conversion
- Add To Wishlist Conversion Rate
- App Install Conversion
- App Install Conversion Rate
- CPC
- CPM
- CTR
- Campaign ID
- Campaign Name
- Clicks
- Client CPC
- Client CPM
- Client Spend
- Complete Registration Conversion
- Complete Registration Conversion Rate
- Date
- Generate Lead Conversion
- Generate Lead Conversion Rate
- Generic Conversion
- Generic Conversion Rate
- Impressions
- Initiate Checkout Conversion
- Initiate Checkout Conversion Rate
- Purchase Conversion
- Purchase Conversion Rate
- Search Conversion
- Search Conversion Rate
- Spend
Data View Details: Campaigns
- Account ID
- Account Name
- Add Payment Info Conversion Rate
- Add Payment Info Conversions
- Add To Cart Conversion Rate
- Add To Cart Conversions
- Add To Wishlist Conversion Rate
- Add To Wishlist Conversions
- App Install Conversion Rate
- App Install Conversions
- CPC
- CPM
- CTR
- Campaign Currency
- Campaign ID
- Campaign Name
- Clicks
- Client CPC
- Client CPM
- Client Spend
- Complete Registration Conversion Rate
- Complete Registration Conversions
- Date
- Generate Lead Conversion Rate
- Generate Lead Conversions
- Generic Conversion Rate
- Generic Conversions
- Impressions
- Initiate Checkout Conversion Rate
- Initiate Checkout Conversions
- Purchase Conversion Rate
- Purchase Conversions
- Search Conversion Rate
- Search Conversions
- Spend
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