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High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

Stored

All Dimensions and Metrics:

Account ID	Account Name
Ad ID	Ad Name
Ad Set ID	Ad Set Name
Add Payment Info Conversion Rate	Add Payment Info Conversions
Add To Cart Conversion Rate	Add To Cart Conversions
Add To Wishlist Conversion Rate	Add To Wishlist Conversions
App Install Conversion Rate	App Install Conversions
CPC	CPM
CTR	Campaign Currency
Campaign ID	Campaign Name
Clicks	Client CPC
Client CPM	Client Spend
Complete Registration Conversion Rate	Complete Registration Conversions
Date	Generate Lead Conversion Rate
Generate Lead Conversions	Generic Conversion Rate
Generic Conversions	Impressions
Initiate Checkout Conversion Rate	Initiate Checkout Conversions
Purchase Conversion Rate	Purchase Conversions
Search Conversion Rate	Search Conversions
Spend

Data View Details: Ad Sets

Account ID	Account Name
Campaign ID	Campaign Name
Ad Set ID	Ad Set Name
Clicks	CTR
Impressions	Spend
Generic Conversion	App Install Conversion
Purchase Conversion	Generate Lead Conversion
Complete Registration Conversion	Add Payment Info Conversion
Add To Cart Conversion	Add To Wishlist Conversion
Initiate Checkout Conversion	Search Conversion
Generic Conversion Rate	App Install Conversion Rate
Purchase Conversion Rate	Generate Lead Conversion Rate
Complete Registration Conversion Rate	Add Payment Info Conversion Rate
Add To Cart Conversion Rate	Add To Wishlist Conversion Rate
Initiate Checkout Conversion Rate	Search Conversion Rate
CPM	CPC
Client Spend	Client CPM
Client CPC	Date

Data View Details: Ads

Account ID	Account Name
Campaign ID	Campaign Name
Ad Set ID	Ad Set Name
Ad ID	Ad Name
Clicks	CTR
Impressions	Spend
Generic Conversion	App Install Conversion
Purchase Conversion	Generate Lead Conversion
Complete Registration Conversion	Add Payment Info Conversion
Add To Cart Conversion	Add To Wishlist Conversion
Initiate Checkout Conversion	Search Conversion
Generic Conversion Rate	App Install Conversion Rate
Purchase Conversion Rate	Generate Lead Conversion Rate
Complete Registration Conversion Rate	Add Payment Info Conversion Rate
Add To Cart Conversion Rate	Add To Wishlist Conversion Rate
Initiate Checkout Conversion Rate	Search Conversion Rate
CPM	CPC
Client Spend	Client CPM
Client CPC	Date

Data View Details: Campaigns

Account ID	Account Name
Campaign ID	Campaign Name
Campaign Currency	Clicks
CTR	Impressions
Spend	Generic Conversions
App Install Conversions	Purchase Conversions
Generate Lead Conversions	Complete Registration Conversions
Add Payment Info Conversions	Add To Cart Conversions
Add To Wishlist Conversions	Initiate Checkout Conversions
Search Conversions	Generic Conversion Rate
App Install Conversion Rate	Purchase Conversion Rate
Generate Lead Conversion Rate	Complete Registration Conversion Rate
Add Payment Info Conversion Rate	Add To Cart Conversion Rate
Add To Wishlist Conversion Rate	Initiate Checkout Conversion Rate
Search Conversion Rate	CPM
CPC	Client Spend
Client CPM	Client CPC
Date