Outbrain

Outbrain is a powerful content discovery platform tool. It can optimize campaigns being run to help reach the targe audiance and help brands get more recanition

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

Stored

All Dimensions and Metrics:

Archived	Auto Archived
Budget Amount	Budget Amount Remaining
Budget Amount Spent	Budget Creation Time
Budget Currency	Budget Daily Target
Budget ID	Budget Last Modified Date
Budget Maximum Amount	Budget Name
Budget Pacing	Budget Shared
Budget Start Date	Budget Type
CPA	CTR
Cached Image URL	Camapaign Currency
Campaign Creation Time	Campaign ID
Campaign Last Modified Date	Campaign Name
Campaign Targeting	Clicks
Client CPA	Client CPC
Client CPM	Client Spend
Conversion Rate	Conversions
Cost	Country Code
Country ID	Country Name
Creation Time	Date
Document Language	Enabled
Impressions	Last Modified Date
MarketerID	Minimum CPC
On Air Reason	Promoted Link ID
Region Code	Region ID
Region Name	Run Forever?
Section Name	Site Name
Status	Text
Total Value	URL
eCPC

Data View Details: Campaigns

Campaign Name	Marketer ID
On Air Reason	Enabled
Campaign Last Modified Date	Campaign Creation Time
Auto Archived	Camapaign Currency
Campaign Targeting	Budget ID
Budget Name	Budget Shared
Budget Amount	Budget Currency
Budget Amount Remaining	Budget Amount Spent
Budget Creation Time	Budget Last Modified Date
Budget Start Date	Run Forever?
Budget Type	Budget Pacing
Budget Daily Target	Budget Maximum Amount
Clicks	Impressions
Conversions	Cost
CTR	Conversion Rate
eCPC	Minimum CPC
CPA	Client Spend
Client CPM	Client CPC
Client CPA	Date

Data View Details: Geo Details

MarketerID	Campaign ID
Campaign Name	Region ID
Region Name	Region Code
Country ID	Country Name
Country Code	Impressions
Clicks	Conversions
Cost	eCPC
CTR	Conversion Rate
CPA	Total Value
Date

Data View Details: Outbrain

Campaign ID	Promoted Link ID
Text	Site Name
Section Name	Last Modified Date
Creation Time	URL
Status	Cached Image URL
Enabled	Archived
Document Language	Clicks
Impressions	Conversions
CTR	Conversion Rate
Cost	eCPC
CPA	Client Spend
Client CPM	Client CPC
Client CPA	Date