OneView
Stream what you love, including free TV, live news, sports, and 500,000+ movies and TV episodes across thousands of free and paid channels.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
All Dimensions and Metrics:
| Activity Name | Activity Pixel ID |
| Additional Costs | Advertiser |
| Advertiser ID | Application ID |
| Application Name | Billable Spend |
| Browser | CPA |
| CPC | CPM |
| CTR | Campaign |
| Campaign End Date | Campaign ID |
| Campaign Start Date | Click Conversions |
| Clicks | Client CPA |
| Client CPC | Client CPM |
| Client Spend | Connection Type |
| Country ID | Creative |
| Creative Concept | Creative Format |
| Creative ID | Creative Preview |
| Creative Size | DMA |
| DMA ID | Date |
| Day Quartile | Deal ID |
| Deal Name | Device Vendor |
| Environment | Exchange App Name |
| Flight | Flight End Date |
| Flight ID | Flight Media Type |
| Flight Start Date | Impressions |
| Media Spend | Non-Billable Spend |
| Price | Publisher |
| Region | Region ID |
| SKU | Site ID |
| Site Name | Spend |
| Tactic | Tactic |
| Tactic ID | Time of Day |
| Total Conversions | Video 100% Completes |
| Video 25% Completes | Video 50% Completes |
| Video 75% Completes | Video Completion Rate |
| Video Impressions | Video Starts |
| View Conversions | Zip Code |
Data View Details: Activity By Audience
| Campaign | Campaign ID |
| Advertiser | Advertiser ID |
| Tactic | Tactic ID |
| Flight | Flight ID |
| Creative | Creative ID |
| Activity Name | Activity Pixel ID |
| Audience Name | Impressions |
| Clicks | Media Spend |
| Spend | Additional Costs |
| CTR | CPC |
| CPM | CPA |
| Click Conversions | View Conversions |
| Total Conversions | Video Impressions |
| Video 25% Completes | Video 50% Completes |
| Video 75% Completes | Video 100% Completes |
| Video Completion Rate | Video Starts |
| Billable Spend | Non-Billable Spend |
| Client Spend | Client CPC |
| Client CPM | Client CPA |
| Date |
Data View Details: Activity Details
| Campaign | Campaign ID |
| Advertiser | Advertiser ID |
| Tactic | Tactic ID |
| Flight | Flight ID |
| Creative | Creative ID |
| Activity Name | Transaction ID |
| Activity Pixel ID | Price |
| SKU | Impressions |
| Clicks | Media Spend |
| Spend | Additional Costs |
| CTR | CPC |
| CPM | CPA |
| Click Conversions | View Conversions |
| Total Conversions | Video Impressions |
| Video 25% Completes | Video 50% Completes |
| Video 75% Completes | Video 100% Completes |
| Video Completion Rate | Video Starts |
| Billable Spend | Non-Billable Spend |
| Client Spend | Client CPC |
| Client CPM | Client CPA |
| Date |
Data View Details: Application Details
| Campaign | Campaign ID |
| Advertiser | Advertiser ID |
| Tactic | Tactic ID |
| Flight | Flight ID |
| Creative | Creative ID |
| Campaign Start Date | Campaign End Date |
| Flight Start Date | Flight End Date |
| Domain | Application Name |
| Impressions | Clicks |
| Media Spend | Spend |
| Additional Costs | CTR |
| CPC | CPM |
| CPA | Click Conversions |
| View Conversions | Total Conversions |
| Video Impressions | Video 25% Completes |
| Video 50% Completes | Video 75% Completes |
| Video 100% Completes | Video Completion Rate |
| Video Starts | Billable Spend |
| Non-Billable Spend | Site Name |
| Exchange App Name | Client Spend |
| Client CPC | Client CPM |
| Client CPA | Date |
Data View Details: Audience Details
| Campaign | Campaign ID |
| Advertiser | Advertiser ID |
| Tactic | Tactic ID |
| Flight | Flight ID |
| Creative | Creative ID |
| Audience Name | Impressions |
| Clicks | Media Spend |
| Spend | Additional Costs |
| CTR | CPC |
| CPM | CPA |
| Click Conversions | View Conversions |
| Total Conversions | Video Impressions |
| Video 25% Completes | Video 50% Completes |
| Video 75% Completes | Video 100% Completes |
| Video Completion Rate | Video Starts |
| Billable Spend | Non-Billable Spend |
| Client Spend | Client CPC |
| Client CPM | Client CPA |
| Date |
Data View Details: Campaigns
| Campaign | Campaign ID |
| Advertiser | Advertiser ID |
| Impressions | Clicks |
| Media Spend | Spend |
| Additional Costs | CTR |
| CPC | CPM |
| CPA | Click Conversions |
| View Conversions | Total Conversions |
| Video Impressions | Video 25% Completes |
| Video 50% Completes | Video 75% Completes |
| Video 100% Completes | Video Completion Rate |
| Video Starts | Billable Spend |
| Non-Billable Spend | Client Spend |
| Client CPC | Client CPM |
| Client CPA | Date |
Data View Details: Creatives
| Campaign | Campaign ID |
| Advertiser | Advertiser ID |
| Tactic | Tactic ID |
| Flight | Flight ID |
| Creative Name | Creative ID |
| Creative Preview | Start Date |
| End Date | Creative Concept |
| Creative Format | Creative Size |
| Impressions | Clicks |
| Media Spend | Spend |
| Additional Costs | CTR |
| CPC | CPM |
| CPA | Click Conversions |
| View Conversions | Total Conversions |
| Video Impressions | Video 25% Completes |
| Video 50% Completes | Video 75% Completes |
| Video 100% Completes | Video Completion Rate |
| Video Starts | Billable Spend |
| Non-Billable Spend | Client Spend |
| Client CPC | Client CPM |
| Client CPA | Date |
Data View Details: Devices & Browsers
| Campaign | Campaign ID |
| Advertiser | Advertiser ID |
| Tactic | Tactic ID |
| Flight | Flight ID |
| Creative | Creative ID |
| Creative Concept | Device Type |
| Browser | Impressions |
| Clicks | Media Spend |
| Spend | Additional Costs |
| CTR | CPC |
| CPM | CPA |
| Click Conversions | View Conversions |
| Total Conversions | Video Impressions |
| Video 25% Completes | Video 50% Completes |
| Video 75% Completes | Video 100% Completes |
| Video Completion Rate | Video Starts |
| Billable Spend | Non-Billable Spend |
| Client Spend | Client CPC |
| Client CPM | Client CPA |
| Date |
Data View Details: Devices & Vendors
| Campaign | Campaign ID |
| Advertiser | Advertiser ID |
| Tactic | Tactic ID |
| Flight | Flight ID |
| Creative | Creative ID |
| Device Type | Device Vendor |
| Impressions | Clicks |
| Media Spend | Spend |
| Additional Costs | CTR |
| CPC | CPM |
| CPA | Click Conversions |
| View Conversions | Total Conversions |
| Video Impressions | Video 25% Completes |
| Video 50% Completes | Video 75% Completes |
| Video 100% Completes | Video Completion Rate |
| Video Starts | Billable Spend |
| Non-Billable Spend | Client Spend |
| Client CPC | Client CPM |
| Client CPA | Date |
Data View Details: Flights
| Campaign | Campaign ID |
| Advertiser | Advertiser ID |
| Tactic | Tactic ID |
| Flight | Flight ID |
| Flight Start Date | Flight End Date |
| Flight Media Type | Impressions |
| Clicks | Media Spend |
| Spend | Additional Costs |
| CTR | CPC |
| CPM | CPA |
| Click Conversions | View Conversions |
| Total Conversions | Video Impressions |
| Video 25% Completes | Video 50% Completes |
| Video 75% Completes | Video 100% Completes |
| Video Completion Rate | Video Starts |
| Billable Spend | Non-Billable Spend |
| Client Spend | Client CPC |
| Client CPM | Client CPA |
| Date |
Data View Details: Geo Details
| Campaign | Campaign ID |
| Advertiser | Advertiser ID |
| Tactic | Tactic ID |
| Flight | Flight ID |
| Creative | Creative ID |
| Country | Country ID |
| DMA | DMA ID |
| Region | Region ID |
| Zip Code | Impressions |
| Clicks | Media Spend |
| Spend | Additional Costs |
| CTR | CPC |
| CPM | CPA |
| Click Conversions | View Conversions |
| Total Conversions | Video Impressions |
| Video 25% Completes | Video 50% Completes |
| Video 75% Completes | Video 100% Completes |
| Video Completion Rate | Video Starts |
| Billable Spend | Non-Billable Spend |
| Client Spend | Client CPC |
| Client CPM | Client CPA |
| Date |
Data View Details: Page Details
| Campaign | Campaign ID |
| Advertiser | Advertiser ID |
| Tactic | Tactic ID |
| Flight | Flight ID |
| Creative | Creative ID |
| Page URL | Impressions |
| Clicks | Media Spend |
| Spend | Additional Costs |
| CTR | CPC |
| CPM | CPA |
| Click Conversions | View Conversions |
| Total Conversions | Video Impressions |
| Video 25% Completes | Video 50% Completes |
| Video 75% Completes | Video 100% Completes |
| Video Completion Rate | Video Starts |
| Billable Spend | Non-Billable Spend |
| Client Spend | Client CPC |
| Client CPM | Client CPA |
| Date |
Data View Details: Placements
| Campaign | Campaign ID |
| Advertiser | Advertiser ID |
| Tactic | Tactic ID |
| Flight | Flight ID |
| Flight Start Date | Flight End Date |
| Creative | Creative ID |
| Deal ID | Deal Name |
| Connection Type | Environment |
| Application Name | Application ID |
| Site ID | Publisher |
| Impressions | Clicks |
| Media Spend | Spend |
| Additional Costs | CTR |
| CPC | CPM |
| CPA | Click Conversions |
| View Conversions | Total Conversions |
| Video Impressions | Video 25% Completes |
| Video 50% Completes | Video 75% Completes |
| Video 100% Completes | Video Completion Rate |
| Video Starts | Billable Spend |
| Non-Billable Spend | Client Spend |
| Client CPC | Client CPM |
| Client CPA | Date |
Data View Details: Tactics
| Campaign | Campaign ID |
| Advertiser | Advertiser ID |
| Tactic | Tactic ID |
| Impressions | Clicks |
| Media Spend | Spend |
| Additional Costs | CTR |
| CPC | CPM |
| CPA | Click Conversions |
| View Conversions | Total Conversions |
| Video Impressions | Video 25% Completes |
| Video 50% Completes | Video 75% Completes |
| Video 100% Completes | Video Completion Rate |
| Video Starts | Billable Spend |
| Non-Billable Spend | Client Spend |
| Client CPC | Client CPM |
| Client CPA | Date |
Data View Details: Time of Day Details
| Campaign | Campaign ID |
| Advertiser | Advertiser ID |
| Tactic | Tactic ID |
| Flight | Flight ID |
| Creative | Creative ID |
| Time of Day | Day Quartile |
| Impressions | Clicks |
| Media Spend | Spend |
| Additional Costs | CTR |
| CPC | CPM |
| CPA | Click Conversions |
| View Conversions | Total Conversions |
| Video Impressions | Video 25% Completes |
| Video 50% Completes | Video 75% Completes |
| Video 100% Completes | Video Completion Rate |
| Video Starts | Billable Spend |
| Non-Billable Spend | Client Spend |
| Client CPC | Client CPM |
| Client CPA | Date |
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