High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| Activity Name | Activity Pixel ID |
| Additional Costs | Advertiser |
| Advertiser ID | Application ID |
| Application Name | Audience Name |
| Billable Spend | Browser |
| CPA | CPC |
| CPM | CTR |
| Campaign | Campaign End Date |
| Campaign ID | Campaign Start Date |
| Click Conversions | Clicks |
| Client CPA | Client CPC |
| Client CPM | Client Spend |
| Connection Type | Country |
| Country ID | Creative |
| Creative Concept | Creative Format |
| Creative ID | Creative Name |
| Creative Preview | Creative Size |
| DMA | DMA ID |
| Date | Day Quartile |
| Deal ID | Deal Name |
| Device Type | Device Vendor |
| Domain | End Date |
| Environment | Exchange App Name |
| Flight | Flight End Date |
| Flight ID | Flight Media Type |
| Flight Start Date | Impressions |
| Media Spend | Non-Billable Spend |
| Page URL | Price |
| Publisher | Region |
| Region ID | SKU |
| Site ID | Site Name |
| Spend | Start Date |
| Tactic | Tactic ID |
| Time of Day | Total Conversions |
| Transaction ID | Video 100% Completes |
| Video 25% Completes | Video 50% Completes |
| Video 75% Completes | Video Completion Rate |
| Video Impressions | Video Starts |
| View Conversions | Zip Code |
| Activity Name | Activity Pixel ID |
| Additional Costs | Advertiser |
| Advertiser ID | Audience Name |
| Billable Spend | CPA |
| CPC | CPM |
| CTR | Campaign |
| Campaign ID | Click Conversions |
| Clicks | Client CPA |
| Client CPC | Client CPM |
| Client Spend | Creative |
| Creative ID | Date |
| Flight | Flight ID |
| Impressions | Media Spend |
| Non-Billable Spend | Spend |
| Tactic | Tactic ID |
| Total Conversions | Video 100% Completes |
| Video 25% Completes | Video 50% Completes |
| Video 75% Completes | Video Completion Rate |
| Video Impressions | Video Starts |
| View Conversions |
| Activity Name | Activity Pixel ID |
| Additional Costs | Advertiser |
| Advertiser ID | Billable Spend |
| CPA | CPC |
| CPM | CTR |
| Campaign | Campaign ID |
| Click Conversions | Clicks |
| Client CPA | Client CPC |
| Client CPM | Client Spend |
| Creative | Creative ID |
| Date | Flight |
| Flight ID | Impressions |
| Media Spend | Non-Billable Spend |
| Price | SKU |
| Spend | Tactic |
| Tactic ID | Total Conversions |
| Transaction ID | Video 100% Completes |
| Video 25% Completes | Video 50% Completes |
| Video 75% Completes | Video Completion Rate |
| Video Impressions | Video Starts |
| View Conversions |
| Additional Costs | Advertiser |
| Advertiser ID | Application Name |
| Billable Spend | CPA |
| CPC | CPM |
| CTR | Campaign |
| Campaign End Date | Campaign ID |
| Campaign Start Date | Click Conversions |
| Clicks | Client CPA |
| Client CPC | Client CPM |
| Client Spend | Creative |
| Creative ID | Date |
| Domain | Exchange App Name |
| Flight | Flight End Date |
| Flight ID | Flight Start Date |
| Impressions | Media Spend |
| Non-Billable Spend | Site Name |
| Spend | Tactic |
| Tactic ID | Total Conversions |
| Video 100% Completes | Video 25% Completes |
| Video 50% Completes | Video 75% Completes |
| Video Completion Rate | Video Impressions |
| Video Starts | View Conversions |
| Additional Costs | Advertiser |
| Advertiser ID | Audience Name |
| Billable Spend | CPA |
| CPC | CPM |
| CTR | Campaign |
| Campaign ID | Click Conversions |
| Clicks | Client CPA |
| Client CPC | Client CPM |
| Client Spend | Creative |
| Creative ID | Date |
| Flight | Flight ID |
| Impressions | Media Spend |
| Non-Billable Spend | Spend |
| Tactic | Tactic ID |
| Total Conversions | Video 100% Completes |
| Video 25% Completes | Video 50% Completes |
| Video 75% Completes | Video Completion Rate |
| Video Impressions | Video Starts |
| View Conversions |
| Additional Costs | Advertiser |
| Advertiser ID | Billable Spend |
| CPA | CPC |
| CPM | CTR |
| Campaign | Campaign ID |
| Click Conversions | Clicks |
| Client CPA | Client CPC |
| Client CPM | Client Spend |
| Date | Impressions |
| Media Spend | Non-Billable Spend |
| Spend | Total Conversions |
| Video 100% Completes | Video 25% Completes |
| Video 50% Completes | Video 75% Completes |
| Video Completion Rate | Video Impressions |
| Video Starts | View Conversions |
| Additional Costs | Advertiser |
| Advertiser ID | Billable Spend |
| CPA | CPC |
| CPM | CTR |
| Campaign | Campaign ID |
| Click Conversions | Clicks |
| Client CPA | Client CPC |
| Client CPM | Client Spend |
| Creative Concept | Creative Format |
| Creative ID | Creative Name |
| Creative Preview | Creative Size |
| Date | End Date |
| Flight | Flight ID |
| Impressions | Media Spend |
| Non-Billable Spend | Spend |
| Start Date | Tactic |
| Tactic ID | Total Conversions |
| Video 100% Completes | Video 25% Completes |
| Video 50% Completes | Video 75% Completes |
| Video Completion Rate | Video Impressions |
| Video Starts | View Conversions |
| Additional Costs | Advertiser |
| Advertiser ID | Billable Spend |
| Browser | CPA |
| CPC | CPM |
| CTR | Campaign |
| Campaign ID | Click Conversions |
| Clicks | Client CPA |
| Client CPC | Client CPM |
| Client Spend | Creative |
| Creative Concept | Creative ID |
| Date | Device Type |
| Flight | Flight ID |
| Impressions | Media Spend |
| Non-Billable Spend | Spend |
| Tactic | Tactic ID |
| Total Conversions | Video 100% Completes |
| Video 25% Completes | Video 50% Completes |
| Video 75% Completes | Video Completion Rate |
| Video Impressions | Video Starts |
| View Conversions |
| Additional Costs | Advertiser |
| Advertiser ID | Billable Spend |
| CPA | CPC |
| CPM | CTR |
| Campaign | Campaign ID |
| Click Conversions | Clicks |
| Client CPA | Client CPC |
| Client CPM | Client Spend |
| Creative | Creative ID |
| Date | Device Type |
| Device Vendor | Flight |
| Flight ID | Impressions |
| Media Spend | Non-Billable Spend |
| Spend | Tactic |
| Tactic ID | Total Conversions |
| Video 100% Completes | Video 25% Completes |
| Video 50% Completes | Video 75% Completes |
| Video Completion Rate | Video Impressions |
| Video Starts | View Conversions |
| Additional Costs | Advertiser |
| Advertiser ID | Billable Spend |
| CPA | CPC |
| CPM | CTR |
| Campaign | Campaign ID |
| Click Conversions | Clicks |
| Client CPA | Client CPC |
| Client CPM | Client Spend |
| Date | Flight |
| Flight End Date | Flight ID |
| Flight Media Type | Flight Start Date |
| Impressions | Media Spend |
| Non-Billable Spend | Spend |
| Tactic | Tactic ID |
| Total Conversions | Video 100% Completes |
| Video 25% Completes | Video 50% Completes |
| Video 75% Completes | Video Completion Rate |
| Video Impressions | Video Starts |
| View Conversions |
| Additional Costs | Advertiser |
| Advertiser ID | Billable Spend |
| CPA | CPC |
| CPM | CTR |
| Campaign | Campaign ID |
| Click Conversions | Clicks |
| Client CPA | Client CPC |
| Client CPM | Client Spend |
| Country | Country ID |
| Creative | Creative ID |
| DMA | DMA ID |
| Date | Flight |
| Flight ID | Impressions |
| Media Spend | Non-Billable Spend |
| Region | Region ID |
| Spend | Tactic |
| Tactic ID | Total Conversions |
| Video 100% Completes | Video 25% Completes |
| Video 50% Completes | Video 75% Completes |
| Video Completion Rate | Video Impressions |
| Video Starts | View Conversions |
| Zip Code |
| Additional Costs | Advertiser |
| Advertiser ID | Billable Spend |
| CPA | CPC |
| CPM | CTR |
| Campaign | Campaign ID |
| Click Conversions | Clicks |
| Client CPA | Client CPC |
| Client CPM | Client Spend |
| Creative | Creative ID |
| Date | Flight |
| Flight ID | Impressions |
| Media Spend | Non-Billable Spend |
| Page URL | Spend |
| Tactic | Tactic ID |
| Total Conversions | Video 100% Completes |
| Video 25% Completes | Video 50% Completes |
| Video 75% Completes | Video Completion Rate |
| Video Impressions | Video Starts |
| View Conversions |
| Additional Costs | Advertiser |
| Advertiser ID | Application ID |
| Application Name | Billable Spend |
| CPA | CPC |
| CPM | CTR |
| Campaign | Campaign ID |
| Click Conversions | Clicks |
| Client CPA | Client CPC |
| Client CPM | Client Spend |
| Connection Type | Creative |
| Creative ID | Date |
| Deal ID | Deal Name |
| Environment | Flight |
| Flight End Date | Flight ID |
| Flight Start Date | Impressions |
| Media Spend | Non-Billable Spend |
| Publisher | Site ID |
| Spend | Tactic |
| Tactic ID | Total Conversions |
| Video 100% Completes | Video 25% Completes |
| Video 50% Completes | Video 75% Completes |
| Video Completion Rate | Video Impressions |
| Video Starts | View Conversions |
| Additional Costs | Advertiser |
| Advertiser ID | Billable Spend |
| CPA | CPC |
| CPM | CTR |
| Campaign | Campaign ID |
| Click Conversions | Clicks |
| Client CPA | Client CPC |
| Client CPM | Client Spend |
| Date | Impressions |
| Media Spend | Non-Billable Spend |
| Spend | Tactic |
| Tactic ID | Total Conversions |
| Video 100% Completes | Video 25% Completes |
| Video 50% Completes | Video 75% Completes |
| Video Completion Rate | Video Impressions |
| Video Starts | View Conversions |
| Additional Costs | Advertiser |
| Advertiser ID | Billable Spend |
| CPA | CPC |
| CPM | CTR |
| Campaign | Campaign ID |
| Click Conversions | Clicks |
| Client CPA | Client CPC |
| Client CPM | Client Spend |
| Creative | Creative ID |
| Date | Day Quartile |
| Flight | Flight ID |
| Impressions | Media Spend |
| Non-Billable Spend | Spend |
| Tactic | Tactic ID |
| Time of Day | Total Conversions |
| Video 100% Completes | Video 25% Completes |
| Video 50% Completes | Video 75% Completes |
| Video Completion Rate | Video Impressions |
| Video Starts | View Conversions |
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