Morphio

The World’s First Advanced Marketing Security Software. Morphio’s AI routinely scans for digital marketing failures that cause performance issues. With Morphio, you can now secure your marketing stack against executional risks, not just technical ones.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Anomalies
Audience Segments
KPI Reports
Landing Pages Monitoring
SEO Audit
SERP Changes Monitoring

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics

Account ID
Anomaly Channel
Anomaly ID
Anomaly Level
Campaign ID
Campaign Name
Data Instance
Data Service Id
Data Smart Connector Auth Type
Data Smart Connector Auth Type Display
Data Smart Connector Auth Type Label
Data Smart Connector Campaign Descriptor
Data Smart Connector Campaign Descriptor Disable Pluralized
Data Smart Connector Campaign Descriptor Plural
Data Smart Connector Color
Data Smart Connector Custom Icon
Data Smart Connector Data Connection Type
Data Smart Connector Data File Path
Data Smart Connector Date Format
Data Smart Connector Date Format Display
Data Smart Connector Email
Data Smart Connector Fetch Delay
Data Smart Connector Fetch History
Data Smart Connector Fields|Can Be Deleted
Data Smart Connector Fields|Column Alias
Data Smart Connector Fields|Data Type
Data Smart Connector Fields|Heading
Data Smart Connector Fields|Import Column Alias
Data Smart Connector Fields|Include In Charts
Data Smart Connector Fields|Inheritance
Data Smart Connector Fields|Is Date Field
Data Smart Connector Fields|Is Mapping Field
Data Smart Connector Fields|Is Metric
Data Smart Connector Fields|Is Required
Data Smart Connector Fields|Is Unique Field
Data Smart Connector Fields|Name
Data Smart Connector Fields|Operation
Data Smart Connector Fields|Sample
Data Smart Connector File Sort By
Data Smart Connector Google Sheet
Data Smart Connector Has Child
Data Smart Connector Has Connected
Data Smart Connector Has Mapping
Data Smart Connector Has Uploaded Files
Data Smart Connector Id
Data Smart Connector Import Calculations
Data Smart Connector Is Geo Data Active
Data Smart Connector Json File Config Data Path
Data Smart Connector Json File Config Data Paths Exclude
Data Smart Connector Json File Config Status
Data Smart Connector Mapping Module Active
Data Smart Connector Mapping Module Path
Data Smart Connector Mapping Module Sql
Data Smart Connector Marketplace Instance
Data Smart Connector Marketplace Service Id
Data Smart Connector Marketplace Version
Data Smart Connector Name
Data Smart Connector Next Column Alias Number
Data Smart Connector Oauth Project
Data Smart Connector Oauth Realmid
Data Smart Connector Oauth Type
Data Smart Connector Oauth User Id
Data Smart Connector Origin Of Data
Data Smart Connector Origin Of Data Third Party
Data Smart Connector Revision Number
Data Smart Connector Service Id
Data Smart Connector Skip Footer Rows
Data Smart Connector Skip Header Rows
Data Smart Connector Soql Dateformat
Data Smart Connector Sql Statement
Data Smart Connector Tapapi Category
Data Smart Connector Tapapi Data Channel Id
Data Smart Connector Tapapi Data Name
Data Smart Connector Tapapi Data Source Id
Data Smart Connector Tapapi Data View Id
Data Smart Connector Tapapi Data View Name
Data Smart Connector Tapapi Unique Keys
Data Smart Connector Webhook Email
Data Smart Connector Webhook Email Status
Data Smart Connector Webhook Pattern
Data Smart Connector Webhook Pattern Advanced Regex
Data Smart Connector Webhook Pattern Case Sensitive
Data Timestamp
Date
Error
Expected Range Max
Expected Range Min
Flag
KPI
Predicted Value
Recent Value
Status
Type
Uniqueness Key

Data View Details: Anomalies

Account ID
Anomaly Channel
Anomaly ID
Anomaly Level
Campaign ID
Campaign Name
Date
Expected Range Max
Expected Range Min
Flag
KPI
Predicted Value
Recent Value
Type
Uniqueness Key

Data View Details: Audience Segments

Data Instance
Data Service Id
Data Smart Connector Auth Type
Data Smart Connector Auth Type Display
Data Smart Connector Auth Type Label
Data Smart Connector Campaign Descriptor
Data Smart Connector Campaign Descriptor Disable Pluralized
Data Smart Connector Campaign Descriptor Plural
Data Smart Connector Color
Data Smart Connector Custom Icon
Data Smart Connector Data Connection Type
Data Smart Connector Data File Path
Data Smart Connector Date Format
Data Smart Connector Date Format Display
Data Smart Connector Email
Data Smart Connector Fetch Delay
Data Smart Connector Fetch History
Data Smart Connector Fields|Can Be Deleted
Data Smart Connector Fields|Column Alias
Data Smart Connector Fields|Data Type
Data Smart Connector Fields|Heading
Data Smart Connector Fields|Include In Charts
Data Smart Connector Fields|Inheritance
Data Smart Connector Fields|Is Date Field
Data Smart Connector Fields|Is Mapping Field
Data Smart Connector Fields|Is Metric
Data Smart Connector Fields|Is Required
Data Smart Connector Fields|Is Unique Field
Data Smart Connector Fields|Name
Data Smart Connector Fields|Operation
Data Smart Connector Fields|Sample
Data Smart Connector File Sort By
Data Smart Connector Google Sheet
Data Smart Connector Has Child
Data Smart Connector Has Connected
Data Smart Connector Has Mapping
Data Smart Connector Has Uploaded Files
Data Smart Connector Id
Data Smart Connector Import Calculations
Data Smart Connector Is Geo Data Active
Data Smart Connector Json File Config Data Path
Data Smart Connector Json File Config Data Paths Exclude
Data Smart Connector Json File Config Status
Data Smart Connector Mapping Module Active
Data Smart Connector Mapping Module Path
Data Smart Connector Mapping Module Sql
Data Smart Connector Marketplace Instance
Data Smart Connector Marketplace Service Id
Data Smart Connector Marketplace Version
Data Smart Connector Name
Data Smart Connector Next Column Alias Number
Data Smart Connector Oauth Project
Data Smart Connector Oauth Realmid
Data Smart Connector Oauth Type
Data Smart Connector Oauth User Id
Data Smart Connector Origin Of Data
Data Smart Connector Origin Of Data Third Party
Data Smart Connector Revision Number
Data Smart Connector Service Id
Data Smart Connector Skip Footer Rows
Data Smart Connector Skip Header Rows
Data Smart Connector Soql Dateformat
Data Smart Connector Sql Statement
Data Smart Connector Tapapi Category
Data Smart Connector Tapapi Data Channel Id
Data Smart Connector Tapapi Data Name
Data Smart Connector Tapapi Data Source Id
Data Smart Connector Tapapi Data View Id
Data Smart Connector Tapapi Data View Name
Data Smart Connector Tapapi Unique Keys
Data Smart Connector Webhook Email
Data Smart Connector Webhook Email Status
Data Smart Connector Webhook Pattern
Data Smart Connector Webhook Pattern Advanced Regex
Data Smart Connector Webhook Pattern Case Sensitive
Data Timestamp
Date
Error
Status
Uniqueness Key

Data View Details: KPI Reports

Data Instance
Data Service Id
Data Smart Connector Auth Type
Data Smart Connector Auth Type Display
Data Smart Connector Auth Type Label
Data Smart Connector Campaign Descriptor
Data Smart Connector Campaign Descriptor Disable Pluralized
Data Smart Connector Campaign Descriptor Plural
Data Smart Connector Color
Data Smart Connector Custom Icon
Data Smart Connector Data Connection Type
Data Smart Connector Data File Path
Data Smart Connector Date Format
Data Smart Connector Date Format Display
Data Smart Connector Email
Data Smart Connector Fetch Delay
Data Smart Connector Fetch History
Data Smart Connector Fields|Can Be Deleted
Data Smart Connector Fields|Column Alias
Data Smart Connector Fields|Data Type
Data Smart Connector Fields|Heading
Data Smart Connector Fields|Include In Charts
Data Smart Connector Fields|Inheritance
Data Smart Connector Fields|Is Date Field
Data Smart Connector Fields|Is Mapping Field
Data Smart Connector Fields|Is Metric
Data Smart Connector Fields|Is Required
Data Smart Connector Fields|Is Unique Field
Data Smart Connector Fields|Name
Data Smart Connector Fields|Operation
Data Smart Connector Fields|Sample
Data Smart Connector File Sort By
Data Smart Connector Google Sheet
Data Smart Connector Has Child
Data Smart Connector Has Connected
Data Smart Connector Has Mapping
Data Smart Connector Has Uploaded Files
Data Smart Connector Id
Data Smart Connector Import Calculations
Data Smart Connector Is Geo Data Active
Data Smart Connector Json File Config Data Path
Data Smart Connector Json File Config Data Paths Exclude
Data Smart Connector Json File Config Status
Data Smart Connector Mapping Module Active
Data Smart Connector Mapping Module Path
Data Smart Connector Mapping Module Sql
Data Smart Connector Marketplace Instance
Data Smart Connector Marketplace Service Id
Data Smart Connector Marketplace Version
Data Smart Connector Name
Data Smart Connector Next Column Alias Number
Data Smart Connector Oauth Project
Data Smart Connector Oauth Realmid
Data Smart Connector Oauth Type
Data Smart Connector Oauth User Id
Data Smart Connector Origin Of Data
Data Smart Connector Origin Of Data Third Party
Data Smart Connector Revision Number
Data Smart Connector Service Id
Data Smart Connector Skip Footer Rows
Data Smart Connector Skip Header Rows
Data Smart Connector Soql Dateformat
Data Smart Connector Sql Statement
Data Smart Connector Tapapi Category
Data Smart Connector Tapapi Data Channel Id
Data Smart Connector Tapapi Data Name
Data Smart Connector Tapapi Data Source Id
Data Smart Connector Tapapi Data View Id
Data Smart Connector Tapapi Data View Name
Data Smart Connector Tapapi Unique Keys
Data Smart Connector Webhook Email
Data Smart Connector Webhook Email Status
Data Smart Connector Webhook Pattern
Data Smart Connector Webhook Pattern Advanced Regex
Data Smart Connector Webhook Pattern Case Sensitive
Data Timestamp
Date
Error
Status
Uniqueness Key

Data View Details: Landing Pages Monitoring

Data Instance
Data Service Id
Data Smart Connector Auth Type
Data Smart Connector Auth Type Display
Data Smart Connector Auth Type Label
Data Smart Connector Campaign Descriptor
Data Smart Connector Campaign Descriptor Disable Pluralized
Data Smart Connector Campaign Descriptor Plural
Data Smart Connector Color
Data Smart Connector Custom Icon
Data Smart Connector Data Connection Type
Data Smart Connector Data File Path
Data Smart Connector Date Format
Data Smart Connector Date Format Display
Data Smart Connector Email
Data Smart Connector Fetch Delay
Data Smart Connector Fetch History
Data Smart Connector Fields|Can Be Deleted
Data Smart Connector Fields|Column Alias
Data Smart Connector Fields|Data Type
Data Smart Connector Fields|Heading
Data Smart Connector Fields|Import Column Alias
Data Smart Connector Fields|Include In Charts
Data Smart Connector Fields|Inheritance
Data Smart Connector Fields|Is Date Field
Data Smart Connector Fields|Is Mapping Field
Data Smart Connector Fields|Is Metric
Data Smart Connector Fields|Is Required
Data Smart Connector Fields|Is Unique Field
Data Smart Connector Fields|Name
Data Smart Connector Fields|Operation
Data Smart Connector Fields|Sample
Data Smart Connector File Sort By
Data Smart Connector Google Sheet
Data Smart Connector Has Child
Data Smart Connector Has Connected
Data Smart Connector Has Mapping
Data Smart Connector Has Uploaded Files
Data Smart Connector Id
Data Smart Connector Import Calculations
Data Smart Connector Is Geo Data Active
Data Smart Connector Json File Config Data Path
Data Smart Connector Json File Config Data Paths Exclude
Data Smart Connector Json File Config Status
Data Smart Connector Mapping Module Active
Data Smart Connector Mapping Module Path
Data Smart Connector Mapping Module Sql
Data Smart Connector Marketplace Instance
Data Smart Connector Marketplace Service Id
Data Smart Connector Marketplace Version
Data Smart Connector Name
Data Smart Connector Next Column Alias Number
Data Smart Connector Oauth Project
Data Smart Connector Oauth Realmid
Data Smart Connector Oauth Type
Data Smart Connector Oauth User Id
Data Smart Connector Origin Of Data
Data Smart Connector Origin Of Data Third Party
Data Smart Connector Revision Number
Data Smart Connector Service Id
Data Smart Connector Skip Footer Rows
Data Smart Connector Skip Header Rows
Data Smart Connector Soql Dateformat
Data Smart Connector Sql Statement
Data Smart Connector Tapapi Category
Data Smart Connector Tapapi Data Channel Id
Data Smart Connector Tapapi Data Name
Data Smart Connector Tapapi Data Source Id
Data Smart Connector Tapapi Data View Id
Data Smart Connector Tapapi Data View Name
Data Smart Connector Tapapi Unique Keys
Data Smart Connector Webhook Email
Data Smart Connector Webhook Email Status
Data Smart Connector Webhook Pattern
Data Smart Connector Webhook Pattern Advanced Regex
Data Smart Connector Webhook Pattern Case Sensitive
Data Timestamp
Date
Error
Status
Uniqueness Key

Data View Details: SEO Audit

Data Instance
Data Service Id
Data Smart Connector Auth Type
Data Smart Connector Auth Type Display
Data Smart Connector Auth Type Label
Data Smart Connector Campaign Descriptor
Data Smart Connector Campaign Descriptor Disable Pluralized
Data Smart Connector Campaign Descriptor Plural
Data Smart Connector Color
Data Smart Connector Custom Icon
Data Smart Connector Data Connection Type
Data Smart Connector Data File Path
Data Smart Connector Date Format
Data Smart Connector Date Format Display
Data Smart Connector Email
Data Smart Connector Fetch Delay
Data Smart Connector Fetch History
Data Smart Connector Fields|Can Be Deleted
Data Smart Connector Fields|Column Alias
Data Smart Connector Fields|Data Type
Data Smart Connector Fields|Heading
Data Smart Connector Fields|Import Column Alias
Data Smart Connector Fields|Include In Charts
Data Smart Connector Fields|Inheritance
Data Smart Connector Fields|Is Date Field
Data Smart Connector Fields|Is Mapping Field
Data Smart Connector Fields|Is Metric
Data Smart Connector Fields|Is Required
Data Smart Connector Fields|Is Unique Field
Data Smart Connector Fields|Name
Data Smart Connector Fields|Operation
Data Smart Connector Fields|Sample
Data Smart Connector File Sort By
Data Smart Connector Google Sheet
Data Smart Connector Has Child
Data Smart Connector Has Connected
Data Smart Connector Has Mapping
Data Smart Connector Has Uploaded Files
Data Smart Connector Id
Data Smart Connector Import Calculations
Data Smart Connector Is Geo Data Active
Data Smart Connector Json File Config Data Path
Data Smart Connector Json File Config Data Paths Exclude
Data Smart Connector Json File Config Status
Data Smart Connector Mapping Module Active
Data Smart Connector Mapping Module Path
Data Smart Connector Mapping Module Sql
Data Smart Connector Marketplace Instance
Data Smart Connector Marketplace Service Id
Data Smart Connector Marketplace Version
Data Smart Connector Name
Data Smart Connector Next Column Alias Number
Data Smart Connector Oauth Project
Data Smart Connector Oauth Realmid
Data Smart Connector Oauth Type
Data Smart Connector Oauth User Id
Data Smart Connector Origin Of Data
Data Smart Connector Origin Of Data Third Party
Data Smart Connector Revision Number
Data Smart Connector Service Id
Data Smart Connector Skip Footer Rows
Data Smart Connector Skip Header Rows
Data Smart Connector Soql Dateformat
Data Smart Connector Sql Statement
Data Smart Connector Tapapi Category
Data Smart Connector Tapapi Data Channel Id
Data Smart Connector Tapapi Data Name
Data Smart Connector Tapapi Data Source Id
Data Smart Connector Tapapi Data View Id
Data Smart Connector Tapapi Data View Name
Data Smart Connector Tapapi Unique Keys
Data Smart Connector Webhook Email
Data Smart Connector Webhook Email Status
Data Smart Connector Webhook Pattern
Data Smart Connector Webhook Pattern Advanced Regex
Data Smart Connector Webhook Pattern Case Sensitive
Data Timestamp
Date
Error
Status
Uniqueness Key

Data View Details: SERP Changes Monitoring

Data Instance
Data Service Id
Data Smart Connector Auth Type
Data Smart Connector Auth Type Display
Data Smart Connector Auth Type Label
Data Smart Connector Campaign Descriptor
Data Smart Connector Campaign Descriptor Disable Pluralized
Data Smart Connector Campaign Descriptor Plural
Data Smart Connector Color
Data Smart Connector Custom Icon
Data Smart Connector Data Connection Type
Data Smart Connector Data File Path
Data Smart Connector Date Format
Data Smart Connector Date Format Display
Data Smart Connector Email
Data Smart Connector Fetch Delay
Data Smart Connector Fetch History
Data Smart Connector Fields|Can Be Deleted
Data Smart Connector Fields|Column Alias
Data Smart Connector Fields|Data Type
Data Smart Connector Fields|Heading
Data Smart Connector Fields|Import Column Alias
Data Smart Connector Fields|Include In Charts
Data Smart Connector Fields|Inheritance
Data Smart Connector Fields|Is Date Field
Data Smart Connector Fields|Is Mapping Field
Data Smart Connector Fields|Is Metric
Data Smart Connector Fields|Is Required
Data Smart Connector Fields|Is Unique Field
Data Smart Connector Fields|Name
Data Smart Connector Fields|Operation
Data Smart Connector Fields|Sample
Data Smart Connector File Sort By
Data Smart Connector Google Sheet
Data Smart Connector Has Child
Data Smart Connector Has Connected
Data Smart Connector Has Mapping
Data Smart Connector Has Uploaded Files
Data Smart Connector Id
Data Smart Connector Import Calculations
Data Smart Connector Is Geo Data Active
Data Smart Connector Json File Config Data Path
Data Smart Connector Json File Config Data Paths Exclude
Data Smart Connector Json File Config Status
Data Smart Connector Mapping Module Active
Data Smart Connector Mapping Module Path
Data Smart Connector Mapping Module Sql
Data Smart Connector Marketplace Instance
Data Smart Connector Marketplace Service Id
Data Smart Connector Marketplace Version
Data Smart Connector Name
Data Smart Connector Next Column Alias Number
Data Smart Connector Oauth Project
Data Smart Connector Oauth Realmid
Data Smart Connector Oauth Type
Data Smart Connector Oauth User Id
Data Smart Connector Origin Of Data
Data Smart Connector Origin Of Data Third Party
Data Smart Connector Revision Number
Data Smart Connector Service Id
Data Smart Connector Skip Footer Rows
Data Smart Connector Skip Header Rows
Data Smart Connector Soql Dateformat
Data Smart Connector Sql Statement
Data Smart Connector Tapapi Category
Data Smart Connector Tapapi Data Channel Id
Data Smart Connector Tapapi Data Name
Data Smart Connector Tapapi Data Source Id
Data Smart Connector Tapapi Data View Id
Data Smart Connector Tapapi Data View Name
Data Smart Connector Tapapi Unique Keys
Data Smart Connector Webhook Email
Data Smart Connector Webhook Email Status
Data Smart Connector Webhook Pattern
Data Smart Connector Webhook Pattern Advanced Regex
Data Smart Connector Webhook Pattern Case Sensitive
Data Timestamp
Date
Error
Status
Uniqueness Key

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