Morphio

The World’s First Advanced Marketing Security Software. Morphio’s AI routinely scans for digital marketing failures that cause performance issues. With Morphio, you can now secure your marketing stack against executional risks, not just technical ones.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics:
Anomaly Level Data Instance
Data Instance Data Service Id
Data Smart Connector Auth Type Data Smart Connector Auth Type Display
Data Smart Connector Auth Type Label Data Smart Connector Campaign Descriptor
Data Smart Connector Campaign Descriptor Disable Pluralized Data Smart Connector Campaign Descriptor Plural
Data Smart Connector Color Data Smart Connector Color
Data Smart Connector Custom Icon Data Smart Connector Data Connection Type
Data Smart Connector Data File Path Data Smart Connector Date Format
Data Smart Connector Date Format Display Data Smart Connector Email
Data Smart Connector Fetch Delay Data Smart Connector Fetch History
Data Smart Connector Fetch History Data Smart Connector Fields|Can Be Deleted
Data Smart Connector Fields|Column Alias Data Smart Connector Fields|Data Type
Data Smart Connector Fields|Heading Data Smart Connector Fields|Heading
Data Smart Connector Fields|Import Column Alias Data Smart Connector Fields|Include In Charts
Data Smart Connector Fields|Inheritance Data Smart Connector Fields|Is Date Field
Data Smart Connector Fields|Is Mapping Field Data Smart Connector Fields|Is Metric
Data Smart Connector Fields|Is Required Data Smart Connector Fields|Is Unique Field
Data Smart Connector Fields|Is Unique Field Data Smart Connector Fields|Name
Data Smart Connector Fields|Operation Data Smart Connector Fields|Sample
Data Smart Connector File Sort By Data Smart Connector File Sort By
Data Smart Connector Google Sheet Data Smart Connector Has Child
Data Smart Connector Has Connected Data Smart Connector Has Mapping
Data Smart Connector Has Mapping Data Smart Connector Has Uploaded Files
Data Smart Connector Id Data Smart Connector Import Calculations
Data Smart Connector Is Geo Data Active Data Smart Connector Is Geo Data Active
Data Smart Connector Json File Config Data Path Data Smart Connector Json File Config Data Paths Exclude
Data Smart Connector Json File Config Status Data Smart Connector Mapping Module Active
Data Smart Connector Mapping Module Path Data Smart Connector Mapping Module Sql
Data Smart Connector Marketplace Instance Data Smart Connector Marketplace Service Id
Data Smart Connector Marketplace Version Data Smart Connector Name
Data Smart Connector Next Column Alias Number Data Smart Connector Oauth Project
Data Smart Connector Oauth Realmid Data Smart Connector Oauth Type
Data Smart Connector Oauth Type Data Smart Connector Oauth User Id
Data Smart Connector Oauth User Id Data Smart Connector Origin Of Data
Data Smart Connector Origin Of Data Third Party Data Smart Connector Revision Number
Data Smart Connector Revision Number Data Smart Connector Service Id
Data Smart Connector Skip Footer Rows Data Smart Connector Skip Header Rows
Data Smart Connector Skip Header Rows Data Smart Connector Soql Dateformat
Data Smart Connector Sql Statement Data Smart Connector Sql Statement
Data Smart Connector Tapapi Category Data Smart Connector Tapapi Data Channel Id
Data Smart Connector Tapapi Data Name Data Smart Connector Tapapi Data Source Id
Data Smart Connector Tapapi Data View Id Data Smart Connector Tapapi Data View Name
Data Smart Connector Tapapi Unique Keys Data Smart Connector Webhook Email
Data Smart Connector Webhook Email Status Data Smart Connector Webhook Pattern
Data Smart Connector Webhook Pattern Advanced Regex Data Smart Connector Webhook Pattern Case Sensitive
Data Timestamp Data Timestamp
Date Error
Expected Range Max Expected Range Min
KPI Predicted Value
Recent Value Status
Status Uniqueness Key
Uniqueness Key Anomaly ID
Campaign ID Campaign Name
Anomaly Channel Type
KPI Predicted Value
Recent Value Flag
Anomaly Level Expected Range Min
Expected Range Max Account ID
Date
Uniqueness Key Data Smart Connector Id
Data Smart Connector Service Id Data Smart Connector Auth Type
Data Smart Connector Data File Path Data Smart Connector Email
Data Smart Connector Date Format Data Smart Connector Fields|Is Required
Data Smart Connector Fields|Name Data Smart Connector Fields|Column Alias
Data Smart Connector Fields|Inheritance Data Smart Connector Fields|Data Type
Data Smart Connector Fields|Is Metric Data Smart Connector Fields|Is Mapping Field
Data Smart Connector Fields|Is Date Field Data Smart Connector Fields|Is Unique Field
Data Smart Connector Fields|Heading Data Smart Connector Fields|Sample
Data Smart Connector Fields|Operation Data Smart Connector Fields|Include In Charts
Data Smart Connector Fields|Can Be Deleted Data Smart Connector Mapping Module Active
Data Smart Connector Mapping Module Path Data Smart Connector Mapping Module Sql
Data Smart Connector Marketplace Service Id Data Smart Connector Marketplace Instance
Data Smart Connector Marketplace Version Data Smart Connector Import Calculations
Data Smart Connector Campaign Descriptor Data Smart Connector Campaign Descriptor Plural
Data Smart Connector Campaign Descriptor Disable Pluralized Data Smart Connector Skip Header Rows
Data Smart Connector Skip Footer Rows Data Smart Connector Next Column Alias Number
Data Smart Connector File Sort By Data Smart Connector Revision Number
Data Smart Connector Sql Statement Data Smart Connector Tapapi Category
Data Smart Connector Tapapi Data Source Id Data Smart Connector Tapapi Data Channel Id
Data Smart Connector Tapapi Data View Id Data Smart Connector Tapapi Data Name
Data Smart Connector Tapapi Data View Name Data Smart Connector Tapapi Unique Keys
Data Smart Connector Soql Dateformat Data Smart Connector Fetch History
Data Smart Connector Fetch Delay Data Smart Connector Is Geo Data Active
Data Smart Connector Origin Of Data Data Smart Connector Origin Of Data Third Party
Data Smart Connector Webhook Email Status Data Smart Connector Webhook Email
Data Smart Connector Webhook Pattern Data Smart Connector Webhook Pattern Advanced Regex
Data Smart Connector Webhook Pattern Case Sensitive Data Smart Connector Json File Config Status
Data Smart Connector Json File Config Data Path Data Smart Connector Json File Config Data Paths Exclude
Data Smart Connector Google Sheet Data Smart Connector Auth Type Display
Data Smart Connector Auth Type Label Data Smart Connector Date Format Display
Data Smart Connector Has Mapping Data Smart Connector Oauth User Id
Data Smart Connector Oauth Project Data Smart Connector Oauth Realmid
Data Smart Connector Has Uploaded Files Data Smart Connector Has Child
Data Smart Connector Oauth Type Data Smart Connector Data Connection Type
Data Smart Connector Has Connected Data Smart Connector Color
Data Smart Connector Custom Icon Data Smart Connector Name
Data Timestamp Data Instance
Data Service Id Error
Status Date
Uniqueness Key Data Smart Connector Id
Data Smart Connector Service Id Data Smart Connector Auth Type
Data Smart Connector Data File Path Data Smart Connector Email
Data Smart Connector Date Format Data Smart Connector Fields|Is Required
Data Smart Connector Fields|Name Data Smart Connector Fields|Column Alias
Data Smart Connector Fields|Inheritance Data Smart Connector Fields|Data Type
Data Smart Connector Fields|Is Metric Data Smart Connector Fields|Is Mapping Field
Data Smart Connector Fields|Is Date Field Data Smart Connector Fields|Is Unique Field
Data Smart Connector Fields|Heading Data Smart Connector Fields|Sample
Data Smart Connector Fields|Operation Data Smart Connector Fields|Include In Charts
Data Smart Connector Fields|Can Be Deleted Data Smart Connector Mapping Module Active
Data Smart Connector Mapping Module Path Data Smart Connector Mapping Module Sql
Data Smart Connector Marketplace Service Id Data Smart Connector Marketplace Instance
Data Smart Connector Marketplace Version Data Smart Connector Import Calculations
Data Smart Connector Campaign Descriptor Data Smart Connector Campaign Descriptor Plural
Data Smart Connector Campaign Descriptor Disable Pluralized Data Smart Connector Skip Header Rows
Data Smart Connector Skip Footer Rows Data Smart Connector Next Column Alias Number
Data Smart Connector File Sort By Data Smart Connector Revision Number
Data Smart Connector Sql Statement Data Smart Connector Tapapi Category
Data Smart Connector Tapapi Data Source Id Data Smart Connector Tapapi Data Channel Id
Data Smart Connector Tapapi Data View Id Data Smart Connector Tapapi Data Name
Data Smart Connector Tapapi Data View Name Data Smart Connector Tapapi Unique Keys
Data Smart Connector Soql Dateformat Data Smart Connector Fetch History
Data Smart Connector Fetch Delay Data Smart Connector Is Geo Data Active
Data Smart Connector Origin Of Data Data Smart Connector Origin Of Data Third Party
Data Smart Connector Webhook Email Status Data Smart Connector Webhook Email
Data Smart Connector Webhook Pattern Data Smart Connector Webhook Pattern Advanced Regex
Data Smart Connector Webhook Pattern Case Sensitive Data Smart Connector Json File Config Status
Data Smart Connector Json File Config Data Path Data Smart Connector Json File Config Data Paths Exclude
Data Smart Connector Google Sheet Data Smart Connector Auth Type Display
Data Smart Connector Auth Type Label Data Smart Connector Date Format Display
Data Smart Connector Has Mapping Data Smart Connector Oauth User Id
Data Smart Connector Oauth Project Data Smart Connector Oauth Realmid
Data Smart Connector Has Uploaded Files Data Smart Connector Has Child
Data Smart Connector Oauth Type Data Smart Connector Data Connection Type
Data Smart Connector Has Connected Data Smart Connector Color
Data Smart Connector Custom Icon Data Smart Connector Name
Data Timestamp Data Instance
Data Service Id Error
Status Date
Uniqueness Key Data Smart Connector Id
Data Smart Connector Service Id Data Smart Connector Auth Type
Data Smart Connector Data File Path Data Smart Connector Email
Data Smart Connector Date Format Data Smart Connector Fields|Is Required
Data Smart Connector Fields|Name Data Smart Connector Fields|Column Alias
Data Smart Connector Fields|Import Column Alias Data Smart Connector Fields|Inheritance
Data Smart Connector Fields|Data Type Data Smart Connector Fields|Is Metric
Data Smart Connector Fields|Is Mapping Field Data Smart Connector Fields|Is Date Field
Data Smart Connector Fields|Is Unique Field Data Smart Connector Fields|Heading
Data Smart Connector Fields|Sample Data Smart Connector Fields|Operation
Data Smart Connector Fields|Include In Charts Data Smart Connector Fields|Can Be Deleted
Data Smart Connector Mapping Module Active Data Smart Connector Mapping Module Path
Data Smart Connector Mapping Module Sql Data Smart Connector Marketplace Service Id
Data Smart Connector Marketplace Instance Data Smart Connector Marketplace Version
Data Smart Connector Import Calculations Data Smart Connector Campaign Descriptor
Data Smart Connector Campaign Descriptor Plural Data Smart Connector Campaign Descriptor Disable Pluralized
Data Smart Connector Skip Header Rows Data Smart Connector Skip Footer Rows
Data Smart Connector Next Column Alias Number Data Smart Connector File Sort By
Data Smart Connector Revision Number Data Smart Connector Sql Statement
Data Smart Connector Tapapi Category Data Smart Connector Tapapi Data Source Id
Data Smart Connector Tapapi Data Channel Id Data Smart Connector Tapapi Data View Id
Data Smart Connector Tapapi Data Name Data Smart Connector Tapapi Data View Name
Data Smart Connector Tapapi Unique Keys Data Smart Connector Soql Dateformat
Data Smart Connector Fetch History Data Smart Connector Fetch Delay
Data Smart Connector Is Geo Data Active Data Smart Connector Origin Of Data
Data Smart Connector Origin Of Data Third Party Data Smart Connector Webhook Email Status
Data Smart Connector Webhook Email Data Smart Connector Webhook Pattern
Data Smart Connector Webhook Pattern Advanced Regex Data Smart Connector Webhook Pattern Case Sensitive
Data Smart Connector Json File Config Status Data Smart Connector Json File Config Data Path
Data Smart Connector Json File Config Data Paths Exclude Data Smart Connector Google Sheet
Data Smart Connector Auth Type Display Data Smart Connector Auth Type Label
Data Smart Connector Date Format Display Data Smart Connector Has Mapping
Data Smart Connector Oauth User Id Data Smart Connector Oauth Project
Data Smart Connector Oauth Realmid Data Smart Connector Has Uploaded Files
Data Smart Connector Has Child Data Smart Connector Oauth Type
Data Smart Connector Data Connection Type Data Smart Connector Has Connected
Data Smart Connector Color Data Smart Connector Custom Icon
Data Smart Connector Name Data Timestamp
Data Instance Data Service Id
Error Status
Date
Uniqueness Key Data Smart Connector Id
Data Smart Connector Service Id Data Smart Connector Auth Type
Data Smart Connector Data File Path Data Smart Connector Email
Data Smart Connector Date Format Data Smart Connector Fields|Is Required
Data Smart Connector Fields|Name Data Smart Connector Fields|Column Alias
Data Smart Connector Fields|Import Column Alias Data Smart Connector Fields|Inheritance
Data Smart Connector Fields|Data Type Data Smart Connector Fields|Is Metric
Data Smart Connector Fields|Is Mapping Field Data Smart Connector Fields|Is Date Field
Data Smart Connector Fields|Is Unique Field Data Smart Connector Fields|Heading
Data Smart Connector Fields|Sample Data Smart Connector Fields|Operation
Data Smart Connector Fields|Include In Charts Data Smart Connector Fields|Can Be Deleted
Data Smart Connector Mapping Module Active Data Smart Connector Mapping Module Path
Data Smart Connector Mapping Module Sql Data Smart Connector Marketplace Service Id
Data Smart Connector Marketplace Instance Data Smart Connector Marketplace Version
Data Smart Connector Import Calculations Data Smart Connector Campaign Descriptor
Data Smart Connector Campaign Descriptor Plural Data Smart Connector Campaign Descriptor Disable Pluralized
Data Smart Connector Skip Header Rows Data Smart Connector Skip Footer Rows
Data Smart Connector Next Column Alias Number Data Smart Connector File Sort By
Data Smart Connector Revision Number Data Smart Connector Sql Statement
Data Smart Connector Tapapi Category Data Smart Connector Tapapi Data Source Id
Data Smart Connector Tapapi Data Channel Id Data Smart Connector Tapapi Data View Id
Data Smart Connector Tapapi Data Name Data Smart Connector Tapapi Data View Name
Data Smart Connector Tapapi Unique Keys Data Smart Connector Soql Dateformat
Data Smart Connector Fetch History Data Smart Connector Fetch Delay
Data Smart Connector Is Geo Data Active Data Smart Connector Origin Of Data
Data Smart Connector Origin Of Data Third Party Data Smart Connector Webhook Email Status
Data Smart Connector Webhook Email Data Smart Connector Webhook Pattern
Data Smart Connector Webhook Pattern Advanced Regex Data Smart Connector Webhook Pattern Case Sensitive
Data Smart Connector Json File Config Status Data Smart Connector Json File Config Data Path
Data Smart Connector Json File Config Data Paths Exclude Data Smart Connector Google Sheet
Data Smart Connector Auth Type Display Data Smart Connector Auth Type Label
Data Smart Connector Date Format Display Data Smart Connector Has Mapping
Data Smart Connector Oauth User Id Data Smart Connector Oauth Project
Data Smart Connector Oauth Realmid Data Smart Connector Has Uploaded Files
Data Smart Connector Has Child Data Smart Connector Oauth Type
Data Smart Connector Data Connection Type Data Smart Connector Has Connected
Data Smart Connector Color Data Smart Connector Custom Icon
Data Smart Connector Name Data Timestamp
Data Instance Data Service Id
Error Status
Date
Uniqueness Key Data Smart Connector Id
Data Smart Connector Service Id Data Smart Connector Auth Type
Data Smart Connector Data File Path Data Smart Connector Email
Data Smart Connector Date Format Data Smart Connector Fields|Is Required
Data Smart Connector Fields|Name Data Smart Connector Fields|Column Alias
Data Smart Connector Fields|Import Column Alias Data Smart Connector Fields|Inheritance
Data Smart Connector Fields|Data Type Data Smart Connector Fields|Is Metric
Data Smart Connector Fields|Is Mapping Field Data Smart Connector Fields|Is Date Field
Data Smart Connector Fields|Is Unique Field Data Smart Connector Fields|Heading
Data Smart Connector Fields|Sample Data Smart Connector Fields|Operation
Data Smart Connector Fields|Include In Charts Data Smart Connector Fields|Can Be Deleted
Data Smart Connector Mapping Module Active Data Smart Connector Mapping Module Path
Data Smart Connector Mapping Module Sql Data Smart Connector Marketplace Service Id
Data Smart Connector Marketplace Instance Data Smart Connector Marketplace Version
Data Smart Connector Import Calculations Data Smart Connector Campaign Descriptor
Data Smart Connector Campaign Descriptor Plural Data Smart Connector Campaign Descriptor Disable Pluralized
Data Smart Connector Skip Header Rows Data Smart Connector Skip Footer Rows
Data Smart Connector Next Column Alias Number Data Smart Connector File Sort By
Data Smart Connector Revision Number Data Smart Connector Sql Statement
Data Smart Connector Tapapi Category Data Smart Connector Tapapi Data Source Id
Data Smart Connector Tapapi Data Channel Id Data Smart Connector Tapapi Data View Id
Data Smart Connector Tapapi Data Name Data Smart Connector Tapapi Data View Name
Data Smart Connector Tapapi Unique Keys Data Smart Connector Soql Dateformat
Data Smart Connector Fetch History Data Smart Connector Fetch Delay
Data Smart Connector Is Geo Data Active Data Smart Connector Origin Of Data
Data Smart Connector Origin Of Data Third Party Data Smart Connector Webhook Email Status
Data Smart Connector Webhook Email Data Smart Connector Webhook Pattern
Data Smart Connector Webhook Pattern Advanced Regex Data Smart Connector Webhook Pattern Case Sensitive
Data Smart Connector Json File Config Status Data Smart Connector Json File Config Data Path
Data Smart Connector Json File Config Data Paths Exclude Data Smart Connector Google Sheet
Data Smart Connector Auth Type Display Data Smart Connector Auth Type Label
Data Smart Connector Date Format Display Data Smart Connector Has Mapping
Data Smart Connector Oauth User Id Data Smart Connector Oauth Project
Data Smart Connector Oauth Realmid Data Smart Connector Has Uploaded Files
Data Smart Connector Has Child Data Smart Connector Oauth Type
Data Smart Connector Data Connection Type Data Smart Connector Has Connected
Data Smart Connector Color Data Smart Connector Custom Icon
Data Smart Connector Name Data Timestamp
Data Instance Data Service Id
Error Status
Date

Start Automating Your Marketing Data Today!

No Credit Card Required.

Privacy Policy | Website Terms of Use | Customer Terms | Partner Terms TapClicks © . All rights reserved.
¿