Morphio
The World’s First Advanced Marketing Security Software. Morphio’s AI routinely scans for digital marketing failures that cause performance issues.
With Morphio, you can now secure your marketing stack against executional risks, not just technical ones.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
All Dimensions and Metrics:
| Anomaly Level | Data Instance |
| Data Instance | Data Service Id |
| Data Smart Connector Auth Type | Data Smart Connector Auth Type Display |
| Data Smart Connector Auth Type Label | Data Smart Connector Campaign Descriptor |
| Data Smart Connector Campaign Descriptor Disable Pluralized | Data Smart Connector Campaign Descriptor Plural |
| Data Smart Connector Color | Data Smart Connector Color |
| Data Smart Connector Custom Icon | Data Smart Connector Data Connection Type |
| Data Smart Connector Data File Path | Data Smart Connector Date Format |
| Data Smart Connector Date Format Display | Data Smart Connector Email |
| Data Smart Connector Fetch Delay | Data Smart Connector Fetch History |
| Data Smart Connector Fetch History | Data Smart Connector Fields|Can Be Deleted |
| Data Smart Connector Fields|Column Alias | Data Smart Connector Fields|Data Type |
| Data Smart Connector Fields|Heading | Data Smart Connector Fields|Heading |
| Data Smart Connector Fields|Import Column Alias | Data Smart Connector Fields|Include In Charts |
| Data Smart Connector Fields|Inheritance | Data Smart Connector Fields|Is Date Field |
| Data Smart Connector Fields|Is Mapping Field | Data Smart Connector Fields|Is Metric |
| Data Smart Connector Fields|Is Required | Data Smart Connector Fields|Is Unique Field |
| Data Smart Connector Fields|Is Unique Field | Data Smart Connector Fields|Name |
| Data Smart Connector Fields|Operation | Data Smart Connector Fields|Sample |
| Data Smart Connector File Sort By | Data Smart Connector File Sort By |
| Data Smart Connector Google Sheet | Data Smart Connector Has Child |
| Data Smart Connector Has Connected | Data Smart Connector Has Mapping |
| Data Smart Connector Has Mapping | Data Smart Connector Has Uploaded Files |
| Data Smart Connector Id | Data Smart Connector Import Calculations |
| Data Smart Connector Is Geo Data Active | Data Smart Connector Is Geo Data Active |
| Data Smart Connector Json File Config Data Path | Data Smart Connector Json File Config Data Paths Exclude |
| Data Smart Connector Json File Config Status | Data Smart Connector Mapping Module Active |
| Data Smart Connector Mapping Module Path | Data Smart Connector Mapping Module Sql |
| Data Smart Connector Marketplace Instance | Data Smart Connector Marketplace Service Id |
| Data Smart Connector Marketplace Version | Data Smart Connector Name |
| Data Smart Connector Next Column Alias Number | Data Smart Connector Oauth Project |
| Data Smart Connector Oauth Realmid | Data Smart Connector Oauth Type |
| Data Smart Connector Oauth Type | Data Smart Connector Oauth User Id |
| Data Smart Connector Oauth User Id | Data Smart Connector Origin Of Data |
| Data Smart Connector Origin Of Data Third Party | Data Smart Connector Revision Number |
| Data Smart Connector Revision Number | Data Smart Connector Service Id |
| Data Smart Connector Skip Footer Rows | Data Smart Connector Skip Header Rows |
| Data Smart Connector Skip Header Rows | Data Smart Connector Soql Dateformat |
| Data Smart Connector Sql Statement | Data Smart Connector Sql Statement |
| Data Smart Connector Tapapi Category | Data Smart Connector Tapapi Data Channel Id |
| Data Smart Connector Tapapi Data Name | Data Smart Connector Tapapi Data Source Id |
| Data Smart Connector Tapapi Data View Id | Data Smart Connector Tapapi Data View Name |
| Data Smart Connector Tapapi Unique Keys | Data Smart Connector Webhook Email |
| Data Smart Connector Webhook Email Status | Data Smart Connector Webhook Pattern |
| Data Smart Connector Webhook Pattern Advanced Regex | Data Smart Connector Webhook Pattern Case Sensitive |
| Data Timestamp | Data Timestamp |
| Date | Error |
| Expected Range Max | Expected Range Min |
| KPI | Predicted Value |
| Recent Value | Status |
| Status | Uniqueness Key |
Data View Details: Anomalies
| Uniqueness Key | Anomaly ID |
| Campaign ID | Campaign Name |
| Anomaly Channel | Type |
| KPI | Predicted Value |
| Recent Value | Flag |
| Anomaly Level | Expected Range Min |
| Expected Range Max | Account ID |
| Date |
Data View Details: Audience Segments
| Uniqueness Key | Data Smart Connector Id |
| Data Smart Connector Service Id | Data Smart Connector Auth Type |
| Data Smart Connector Data File Path | Data Smart Connector Email |
| Data Smart Connector Date Format | Data Smart Connector Fields|Is Required |
| Data Smart Connector Fields|Name | Data Smart Connector Fields|Column Alias |
| Data Smart Connector Fields|Inheritance | Data Smart Connector Fields|Data Type |
| Data Smart Connector Fields|Is Metric | Data Smart Connector Fields|Is Mapping Field |
| Data Smart Connector Fields|Is Date Field | Data Smart Connector Fields|Is Unique Field |
| Data Smart Connector Fields|Heading | Data Smart Connector Fields|Sample |
| Data Smart Connector Fields|Operation | Data Smart Connector Fields|Include In Charts |
| Data Smart Connector Fields|Can Be Deleted | Data Smart Connector Mapping Module Active |
| Data Smart Connector Mapping Module Path | Data Smart Connector Mapping Module Sql |
| Data Smart Connector Marketplace Service Id | Data Smart Connector Marketplace Instance |
| Data Smart Connector Marketplace Version | Data Smart Connector Import Calculations |
| Data Smart Connector Campaign Descriptor | Data Smart Connector Campaign Descriptor Plural |
| Data Smart Connector Campaign Descriptor Disable Pluralized | Data Smart Connector Skip Header Rows |
| Data Smart Connector Skip Footer Rows | Data Smart Connector Next Column Alias Number |
| Data Smart Connector File Sort By | Data Smart Connector Revision Number |
| Data Smart Connector Sql Statement | Data Smart Connector Tapapi Category |
| Data Smart Connector Tapapi Data Source Id | Data Smart Connector Tapapi Data Channel Id |
| Data Smart Connector Tapapi Data View Id | Data Smart Connector Tapapi Data Name |
| Data Smart Connector Tapapi Data View Name | Data Smart Connector Tapapi Unique Keys |
| Data Smart Connector Soql Dateformat | Data Smart Connector Fetch History |
| Data Smart Connector Fetch Delay | Data Smart Connector Is Geo Data Active |
| Data Smart Connector Origin Of Data | Data Smart Connector Origin Of Data Third Party |
| Data Smart Connector Webhook Email Status | Data Smart Connector Webhook Email |
| Data Smart Connector Webhook Pattern | Data Smart Connector Webhook Pattern Advanced Regex |
| Data Smart Connector Webhook Pattern Case Sensitive | Data Smart Connector Json File Config Status |
| Data Smart Connector Json File Config Data Path | Data Smart Connector Json File Config Data Paths Exclude |
| Data Smart Connector Google Sheet | Data Smart Connector Auth Type Display |
| Data Smart Connector Auth Type Label | Data Smart Connector Date Format Display |
| Data Smart Connector Has Mapping | Data Smart Connector Oauth User Id |
| Data Smart Connector Oauth Project | Data Smart Connector Oauth Realmid |
| Data Smart Connector Has Uploaded Files | Data Smart Connector Has Child |
| Data Smart Connector Oauth Type | Data Smart Connector Data Connection Type |
| Data Smart Connector Has Connected | Data Smart Connector Color |
| Data Smart Connector Custom Icon | Data Smart Connector Name |
| Data Timestamp | Data Instance |
| Data Service Id | Error |
| Status | Date |
Data View Details: KPI Reports
| Uniqueness Key | Data Smart Connector Id |
| Data Smart Connector Service Id | Data Smart Connector Auth Type |
| Data Smart Connector Data File Path | Data Smart Connector Email |
| Data Smart Connector Date Format | Data Smart Connector Fields|Is Required |
| Data Smart Connector Fields|Name | Data Smart Connector Fields|Column Alias |
| Data Smart Connector Fields|Inheritance | Data Smart Connector Fields|Data Type |
| Data Smart Connector Fields|Is Metric | Data Smart Connector Fields|Is Mapping Field |
| Data Smart Connector Fields|Is Date Field | Data Smart Connector Fields|Is Unique Field |
| Data Smart Connector Fields|Heading | Data Smart Connector Fields|Sample |
| Data Smart Connector Fields|Operation | Data Smart Connector Fields|Include In Charts |
| Data Smart Connector Fields|Can Be Deleted | Data Smart Connector Mapping Module Active |
| Data Smart Connector Mapping Module Path | Data Smart Connector Mapping Module Sql |
| Data Smart Connector Marketplace Service Id | Data Smart Connector Marketplace Instance |
| Data Smart Connector Marketplace Version | Data Smart Connector Import Calculations |
| Data Smart Connector Campaign Descriptor | Data Smart Connector Campaign Descriptor Plural |
| Data Smart Connector Campaign Descriptor Disable Pluralized | Data Smart Connector Skip Header Rows |
| Data Smart Connector Skip Footer Rows | Data Smart Connector Next Column Alias Number |
| Data Smart Connector File Sort By | Data Smart Connector Revision Number |
| Data Smart Connector Sql Statement | Data Smart Connector Tapapi Category |
| Data Smart Connector Tapapi Data Source Id | Data Smart Connector Tapapi Data Channel Id |
| Data Smart Connector Tapapi Data View Id | Data Smart Connector Tapapi Data Name |
| Data Smart Connector Tapapi Data View Name | Data Smart Connector Tapapi Unique Keys |
| Data Smart Connector Soql Dateformat | Data Smart Connector Fetch History |
| Data Smart Connector Fetch Delay | Data Smart Connector Is Geo Data Active |
| Data Smart Connector Origin Of Data | Data Smart Connector Origin Of Data Third Party |
| Data Smart Connector Webhook Email Status | Data Smart Connector Webhook Email |
| Data Smart Connector Webhook Pattern | Data Smart Connector Webhook Pattern Advanced Regex |
| Data Smart Connector Webhook Pattern Case Sensitive | Data Smart Connector Json File Config Status |
| Data Smart Connector Json File Config Data Path | Data Smart Connector Json File Config Data Paths Exclude |
| Data Smart Connector Google Sheet | Data Smart Connector Auth Type Display |
| Data Smart Connector Auth Type Label | Data Smart Connector Date Format Display |
| Data Smart Connector Has Mapping | Data Smart Connector Oauth User Id |
| Data Smart Connector Oauth Project | Data Smart Connector Oauth Realmid |
| Data Smart Connector Has Uploaded Files | Data Smart Connector Has Child |
| Data Smart Connector Oauth Type | Data Smart Connector Data Connection Type |
| Data Smart Connector Has Connected | Data Smart Connector Color |
| Data Smart Connector Custom Icon | Data Smart Connector Name |
| Data Timestamp | Data Instance |
| Data Service Id | Error |
| Status | Date |
Data View Details: Landing Pages Monitoring
| Uniqueness Key | Data Smart Connector Id |
| Data Smart Connector Service Id | Data Smart Connector Auth Type |
| Data Smart Connector Data File Path | Data Smart Connector Email |
| Data Smart Connector Date Format | Data Smart Connector Fields|Is Required |
| Data Smart Connector Fields|Name | Data Smart Connector Fields|Column Alias |
| Data Smart Connector Fields|Import Column Alias | Data Smart Connector Fields|Inheritance |
| Data Smart Connector Fields|Data Type | Data Smart Connector Fields|Is Metric |
| Data Smart Connector Fields|Is Mapping Field | Data Smart Connector Fields|Is Date Field |
| Data Smart Connector Fields|Is Unique Field | Data Smart Connector Fields|Heading |
| Data Smart Connector Fields|Sample | Data Smart Connector Fields|Operation |
| Data Smart Connector Fields|Include In Charts | Data Smart Connector Fields|Can Be Deleted |
| Data Smart Connector Mapping Module Active | Data Smart Connector Mapping Module Path |
| Data Smart Connector Mapping Module Sql | Data Smart Connector Marketplace Service Id |
| Data Smart Connector Marketplace Instance | Data Smart Connector Marketplace Version |
| Data Smart Connector Import Calculations | Data Smart Connector Campaign Descriptor |
| Data Smart Connector Campaign Descriptor Plural | Data Smart Connector Campaign Descriptor Disable Pluralized |
| Data Smart Connector Skip Header Rows | Data Smart Connector Skip Footer Rows |
| Data Smart Connector Next Column Alias Number | Data Smart Connector File Sort By |
| Data Smart Connector Revision Number | Data Smart Connector Sql Statement |
| Data Smart Connector Tapapi Category | Data Smart Connector Tapapi Data Source Id |
| Data Smart Connector Tapapi Data Channel Id | Data Smart Connector Tapapi Data View Id |
| Data Smart Connector Tapapi Data Name | Data Smart Connector Tapapi Data View Name |
| Data Smart Connector Tapapi Unique Keys | Data Smart Connector Soql Dateformat |
| Data Smart Connector Fetch History | Data Smart Connector Fetch Delay |
| Data Smart Connector Is Geo Data Active | Data Smart Connector Origin Of Data |
| Data Smart Connector Origin Of Data Third Party | Data Smart Connector Webhook Email Status |
| Data Smart Connector Webhook Email | Data Smart Connector Webhook Pattern |
| Data Smart Connector Webhook Pattern Advanced Regex | Data Smart Connector Webhook Pattern Case Sensitive |
| Data Smart Connector Json File Config Status | Data Smart Connector Json File Config Data Path |
| Data Smart Connector Json File Config Data Paths Exclude | Data Smart Connector Google Sheet |
| Data Smart Connector Auth Type Display | Data Smart Connector Auth Type Label |
| Data Smart Connector Date Format Display | Data Smart Connector Has Mapping |
| Data Smart Connector Oauth User Id | Data Smart Connector Oauth Project |
| Data Smart Connector Oauth Realmid | Data Smart Connector Has Uploaded Files |
| Data Smart Connector Has Child | Data Smart Connector Oauth Type |
| Data Smart Connector Data Connection Type | Data Smart Connector Has Connected |
| Data Smart Connector Color | Data Smart Connector Custom Icon |
| Data Smart Connector Name | Data Timestamp |
| Data Instance | Data Service Id |
| Error | Status |
| Date |
Data View Details: SEO Audit
| Uniqueness Key | Data Smart Connector Id |
| Data Smart Connector Service Id | Data Smart Connector Auth Type |
| Data Smart Connector Data File Path | Data Smart Connector Email |
| Data Smart Connector Date Format | Data Smart Connector Fields|Is Required |
| Data Smart Connector Fields|Name | Data Smart Connector Fields|Column Alias |
| Data Smart Connector Fields|Import Column Alias | Data Smart Connector Fields|Inheritance |
| Data Smart Connector Fields|Data Type | Data Smart Connector Fields|Is Metric |
| Data Smart Connector Fields|Is Mapping Field | Data Smart Connector Fields|Is Date Field |
| Data Smart Connector Fields|Is Unique Field | Data Smart Connector Fields|Heading |
| Data Smart Connector Fields|Sample | Data Smart Connector Fields|Operation |
| Data Smart Connector Fields|Include In Charts | Data Smart Connector Fields|Can Be Deleted |
| Data Smart Connector Mapping Module Active | Data Smart Connector Mapping Module Path |
| Data Smart Connector Mapping Module Sql | Data Smart Connector Marketplace Service Id |
| Data Smart Connector Marketplace Instance | Data Smart Connector Marketplace Version |
| Data Smart Connector Import Calculations | Data Smart Connector Campaign Descriptor |
| Data Smart Connector Campaign Descriptor Plural | Data Smart Connector Campaign Descriptor Disable Pluralized |
| Data Smart Connector Skip Header Rows | Data Smart Connector Skip Footer Rows |
| Data Smart Connector Next Column Alias Number | Data Smart Connector File Sort By |
| Data Smart Connector Revision Number | Data Smart Connector Sql Statement |
| Data Smart Connector Tapapi Category | Data Smart Connector Tapapi Data Source Id |
| Data Smart Connector Tapapi Data Channel Id | Data Smart Connector Tapapi Data View Id |
| Data Smart Connector Tapapi Data Name | Data Smart Connector Tapapi Data View Name |
| Data Smart Connector Tapapi Unique Keys | Data Smart Connector Soql Dateformat |
| Data Smart Connector Fetch History | Data Smart Connector Fetch Delay |
| Data Smart Connector Is Geo Data Active | Data Smart Connector Origin Of Data |
| Data Smart Connector Origin Of Data Third Party | Data Smart Connector Webhook Email Status |
| Data Smart Connector Webhook Email | Data Smart Connector Webhook Pattern |
| Data Smart Connector Webhook Pattern Advanced Regex | Data Smart Connector Webhook Pattern Case Sensitive |
| Data Smart Connector Json File Config Status | Data Smart Connector Json File Config Data Path |
| Data Smart Connector Json File Config Data Paths Exclude | Data Smart Connector Google Sheet |
| Data Smart Connector Auth Type Display | Data Smart Connector Auth Type Label |
| Data Smart Connector Date Format Display | Data Smart Connector Has Mapping |
| Data Smart Connector Oauth User Id | Data Smart Connector Oauth Project |
| Data Smart Connector Oauth Realmid | Data Smart Connector Has Uploaded Files |
| Data Smart Connector Has Child | Data Smart Connector Oauth Type |
| Data Smart Connector Data Connection Type | Data Smart Connector Has Connected |
| Data Smart Connector Color | Data Smart Connector Custom Icon |
| Data Smart Connector Name | Data Timestamp |
| Data Instance | Data Service Id |
| Error | Status |
| Date |
Data View Details: SERP Changes Monitoring
| Uniqueness Key | Data Smart Connector Id |
| Data Smart Connector Service Id | Data Smart Connector Auth Type |
| Data Smart Connector Data File Path | Data Smart Connector Email |
| Data Smart Connector Date Format | Data Smart Connector Fields|Is Required |
| Data Smart Connector Fields|Name | Data Smart Connector Fields|Column Alias |
| Data Smart Connector Fields|Import Column Alias | Data Smart Connector Fields|Inheritance |
| Data Smart Connector Fields|Data Type | Data Smart Connector Fields|Is Metric |
| Data Smart Connector Fields|Is Mapping Field | Data Smart Connector Fields|Is Date Field |
| Data Smart Connector Fields|Is Unique Field | Data Smart Connector Fields|Heading |
| Data Smart Connector Fields|Sample | Data Smart Connector Fields|Operation |
| Data Smart Connector Fields|Include In Charts | Data Smart Connector Fields|Can Be Deleted |
| Data Smart Connector Mapping Module Active | Data Smart Connector Mapping Module Path |
| Data Smart Connector Mapping Module Sql | Data Smart Connector Marketplace Service Id |
| Data Smart Connector Marketplace Instance | Data Smart Connector Marketplace Version |
| Data Smart Connector Import Calculations | Data Smart Connector Campaign Descriptor |
| Data Smart Connector Campaign Descriptor Plural | Data Smart Connector Campaign Descriptor Disable Pluralized |
| Data Smart Connector Skip Header Rows | Data Smart Connector Skip Footer Rows |
| Data Smart Connector Next Column Alias Number | Data Smart Connector File Sort By |
| Data Smart Connector Revision Number | Data Smart Connector Sql Statement |
| Data Smart Connector Tapapi Category | Data Smart Connector Tapapi Data Source Id |
| Data Smart Connector Tapapi Data Channel Id | Data Smart Connector Tapapi Data View Id |
| Data Smart Connector Tapapi Data Name | Data Smart Connector Tapapi Data View Name |
| Data Smart Connector Tapapi Unique Keys | Data Smart Connector Soql Dateformat |
| Data Smart Connector Fetch History | Data Smart Connector Fetch Delay |
| Data Smart Connector Is Geo Data Active | Data Smart Connector Origin Of Data |
| Data Smart Connector Origin Of Data Third Party | Data Smart Connector Webhook Email Status |
| Data Smart Connector Webhook Email | Data Smart Connector Webhook Pattern |
| Data Smart Connector Webhook Pattern Advanced Regex | Data Smart Connector Webhook Pattern Case Sensitive |
| Data Smart Connector Json File Config Status | Data Smart Connector Json File Config Data Path |
| Data Smart Connector Json File Config Data Paths Exclude | Data Smart Connector Google Sheet |
| Data Smart Connector Auth Type Display | Data Smart Connector Auth Type Label |
| Data Smart Connector Date Format Display | Data Smart Connector Has Mapping |
| Data Smart Connector Oauth User Id | Data Smart Connector Oauth Project |
| Data Smart Connector Oauth Realmid | Data Smart Connector Has Uploaded Files |
| Data Smart Connector Has Child | Data Smart Connector Oauth Type |
| Data Smart Connector Data Connection Type | Data Smart Connector Has Connected |
| Data Smart Connector Color | Data Smart Connector Custom Icon |
| Data Smart Connector Name | Data Timestamp |
| Data Instance | Data Service Id |
| Error | Status |
| Date |
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