Morphio

Morphio

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

Account ID Anomaly Channel
Anomaly ID Anomaly Level
Campaign ID Campaign Name
Data Instance Data Service Id
Data Smart Connector Auth Type Data Smart Connector Auth Type Display
Data Smart Connector Auth Type Label Data Smart Connector Campaign Descriptor
Data Smart Connector Campaign Descriptor Disable Pluralized Data Smart Connector Campaign Descriptor Plural
Data Smart Connector Color Data Smart Connector Custom Icon
Data Smart Connector Data Connection Type Data Smart Connector Data File Path
Data Smart Connector Date Format Data Smart Connector Date Format Display
Data Smart Connector Email Data Smart Connector Fetch Delay
Data Smart Connector Fetch History Data Smart Connector Fields|Can Be Deleted
Data Smart Connector Fields|Column Alias Data Smart Connector Fields|Data Type
Data Smart Connector Fields|Heading Data Smart Connector Fields|Import Column Alias
Data Smart Connector Fields|Include In Charts Data Smart Connector Fields|Inheritance
Data Smart Connector Fields|Is Date Field Data Smart Connector Fields|Is Mapping Field
Data Smart Connector Fields|Is Metric Data Smart Connector Fields|Is Required
Data Smart Connector Fields|Is Unique Field Data Smart Connector Fields|Name
Data Smart Connector Fields|Operation Data Smart Connector Fields|Sample
Data Smart Connector File Sort By Data Smart Connector Google Sheet
Data Smart Connector Has Child Data Smart Connector Has Connected
Data Smart Connector Has Mapping Data Smart Connector Has Uploaded Files
Data Smart Connector Id Data Smart Connector Import Calculations
Data Smart Connector Is Geo Data Active Data Smart Connector Json File Config Data Path
Data Smart Connector Json File Config Data Paths Exclude Data Smart Connector Json File Config Status
Data Smart Connector Mapping Module Active Data Smart Connector Mapping Module Path
Data Smart Connector Mapping Module Sql Data Smart Connector Marketplace Instance
Data Smart Connector Marketplace Service Id Data Smart Connector Marketplace Version
Data Smart Connector Name Data Smart Connector Next Column Alias Number
Data Smart Connector Oauth Project Data Smart Connector Oauth Realmid
Data Smart Connector Oauth Type Data Smart Connector Oauth User Id
Data Smart Connector Origin Of Data Data Smart Connector Origin Of Data Third Party
Data Smart Connector Revision Number Data Smart Connector Service Id
Data Smart Connector Skip Footer Rows Data Smart Connector Skip Header Rows
Data Smart Connector Soql Dateformat Data Smart Connector Sql Statement
Data Smart Connector Tapapi Category Data Smart Connector Tapapi Data Channel Id
Data Smart Connector Tapapi Data Name Data Smart Connector Tapapi Data Source Id
Data Smart Connector Tapapi Data View Id Data Smart Connector Tapapi Data View Name
Data Smart Connector Tapapi Unique Keys Data Smart Connector Webhook Email
Data Smart Connector Webhook Email Status Data Smart Connector Webhook Pattern
Data Smart Connector Webhook Pattern Advanced Regex Data Smart Connector Webhook Pattern Case Sensitive
Data Timestamp Date
Error Expected Range Max
Expected Range Min Flag
KPI Predicted Value
Recent Value Status
Type Uniqueness Key

Account ID Anomaly Channel
Anomaly ID Anomaly Level
Campaign ID Campaign Name
Date Expected Range Max
Expected Range Min Flag
KPI Predicted Value
Recent Value Type
Uniqueness Key

Data Instance Data Service Id
Data Smart Connector Auth Type Data Smart Connector Auth Type Display
Data Smart Connector Auth Type Label Data Smart Connector Campaign Descriptor
Data Smart Connector Campaign Descriptor Disable Pluralized Data Smart Connector Campaign Descriptor Plural
Data Smart Connector Color Data Smart Connector Custom Icon
Data Smart Connector Data Connection Type Data Smart Connector Data File Path
Data Smart Connector Date Format Data Smart Connector Date Format Display
Data Smart Connector Email Data Smart Connector Fetch Delay
Data Smart Connector Fetch History Data Smart Connector Fields|Can Be Deleted
Data Smart Connector Fields|Column Alias Data Smart Connector Fields|Data Type
Data Smart Connector Fields|Heading Data Smart Connector Fields|Include In Charts
Data Smart Connector Fields|Inheritance Data Smart Connector Fields|Is Date Field
Data Smart Connector Fields|Is Mapping Field Data Smart Connector Fields|Is Metric
Data Smart Connector Fields|Is Required Data Smart Connector Fields|Is Unique Field
Data Smart Connector Fields|Name Data Smart Connector Fields|Operation
Data Smart Connector Fields|Sample Data Smart Connector File Sort By
Data Smart Connector Google Sheet Data Smart Connector Has Child
Data Smart Connector Has Connected Data Smart Connector Has Mapping
Data Smart Connector Has Uploaded Files Data Smart Connector Id
Data Smart Connector Import Calculations Data Smart Connector Is Geo Data Active
Data Smart Connector Json File Config Data Path Data Smart Connector Json File Config Data Paths Exclude
Data Smart Connector Json File Config Status Data Smart Connector Mapping Module Active
Data Smart Connector Mapping Module Path Data Smart Connector Mapping Module Sql
Data Smart Connector Marketplace Instance Data Smart Connector Marketplace Service Id
Data Smart Connector Marketplace Version Data Smart Connector Name
Data Smart Connector Next Column Alias Number Data Smart Connector Oauth Project
Data Smart Connector Oauth Realmid Data Smart Connector Oauth Type
Data Smart Connector Oauth User Id Data Smart Connector Origin Of Data
Data Smart Connector Origin Of Data Third Party Data Smart Connector Revision Number
Data Smart Connector Service Id Data Smart Connector Skip Footer Rows
Data Smart Connector Skip Header Rows Data Smart Connector Soql Dateformat
Data Smart Connector Sql Statement Data Smart Connector Tapapi Category
Data Smart Connector Tapapi Data Channel Id Data Smart Connector Tapapi Data Name
Data Smart Connector Tapapi Data Source Id Data Smart Connector Tapapi Data View Id
Data Smart Connector Tapapi Data View Name Data Smart Connector Tapapi Unique Keys
Data Smart Connector Webhook Email Data Smart Connector Webhook Email Status
Data Smart Connector Webhook Pattern Data Smart Connector Webhook Pattern Advanced Regex
Data Smart Connector Webhook Pattern Case Sensitive Data Timestamp
Date Error
Status Uniqueness Key

Data Instance Data Service Id
Data Smart Connector Auth Type Data Smart Connector Auth Type Display
Data Smart Connector Auth Type Label Data Smart Connector Campaign Descriptor
Data Smart Connector Campaign Descriptor Disable Pluralized Data Smart Connector Campaign Descriptor Plural
Data Smart Connector Color Data Smart Connector Custom Icon
Data Smart Connector Data Connection Type Data Smart Connector Data File Path
Data Smart Connector Date Format Data Smart Connector Date Format Display
Data Smart Connector Email Data Smart Connector Fetch Delay
Data Smart Connector Fetch History Data Smart Connector Fields|Can Be Deleted
Data Smart Connector Fields|Column Alias Data Smart Connector Fields|Data Type
Data Smart Connector Fields|Heading Data Smart Connector Fields|Include In Charts
Data Smart Connector Fields|Inheritance Data Smart Connector Fields|Is Date Field
Data Smart Connector Fields|Is Mapping Field Data Smart Connector Fields|Is Metric
Data Smart Connector Fields|Is Required Data Smart Connector Fields|Is Unique Field
Data Smart Connector Fields|Name Data Smart Connector Fields|Operation
Data Smart Connector Fields|Sample Data Smart Connector File Sort By
Data Smart Connector Google Sheet Data Smart Connector Has Child
Data Smart Connector Has Connected Data Smart Connector Has Mapping
Data Smart Connector Has Uploaded Files Data Smart Connector Id
Data Smart Connector Import Calculations Data Smart Connector Is Geo Data Active
Data Smart Connector Json File Config Data Path Data Smart Connector Json File Config Data Paths Exclude
Data Smart Connector Json File Config Status Data Smart Connector Mapping Module Active
Data Smart Connector Mapping Module Path Data Smart Connector Mapping Module Sql
Data Smart Connector Marketplace Instance Data Smart Connector Marketplace Service Id
Data Smart Connector Marketplace Version Data Smart Connector Name
Data Smart Connector Next Column Alias Number Data Smart Connector Oauth Project
Data Smart Connector Oauth Realmid Data Smart Connector Oauth Type
Data Smart Connector Oauth User Id Data Smart Connector Origin Of Data
Data Smart Connector Origin Of Data Third Party Data Smart Connector Revision Number
Data Smart Connector Service Id Data Smart Connector Skip Footer Rows
Data Smart Connector Skip Header Rows Data Smart Connector Soql Dateformat
Data Smart Connector Sql Statement Data Smart Connector Tapapi Category
Data Smart Connector Tapapi Data Channel Id Data Smart Connector Tapapi Data Name
Data Smart Connector Tapapi Data Source Id Data Smart Connector Tapapi Data View Id
Data Smart Connector Tapapi Data View Name Data Smart Connector Tapapi Unique Keys
Data Smart Connector Webhook Email Data Smart Connector Webhook Email Status
Data Smart Connector Webhook Pattern Data Smart Connector Webhook Pattern Advanced Regex
Data Smart Connector Webhook Pattern Case Sensitive Data Timestamp
Date Error
Status Uniqueness Key

Data Instance Data Service Id
Data Smart Connector Auth Type Data Smart Connector Auth Type Display
Data Smart Connector Auth Type Label Data Smart Connector Campaign Descriptor
Data Smart Connector Campaign Descriptor Disable Pluralized Data Smart Connector Campaign Descriptor Plural
Data Smart Connector Color Data Smart Connector Custom Icon
Data Smart Connector Data Connection Type Data Smart Connector Data File Path
Data Smart Connector Date Format Data Smart Connector Date Format Display
Data Smart Connector Email Data Smart Connector Fetch Delay
Data Smart Connector Fetch History Data Smart Connector Fields|Can Be Deleted
Data Smart Connector Fields|Column Alias Data Smart Connector Fields|Data Type
Data Smart Connector Fields|Heading Data Smart Connector Fields|Import Column Alias
Data Smart Connector Fields|Include In Charts Data Smart Connector Fields|Inheritance
Data Smart Connector Fields|Is Date Field Data Smart Connector Fields|Is Mapping Field
Data Smart Connector Fields|Is Metric Data Smart Connector Fields|Is Required
Data Smart Connector Fields|Is Unique Field Data Smart Connector Fields|Name
Data Smart Connector Fields|Operation Data Smart Connector Fields|Sample
Data Smart Connector File Sort By Data Smart Connector Google Sheet
Data Smart Connector Has Child Data Smart Connector Has Connected
Data Smart Connector Has Mapping Data Smart Connector Has Uploaded Files
Data Smart Connector Id Data Smart Connector Import Calculations
Data Smart Connector Is Geo Data Active Data Smart Connector Json File Config Data Path
Data Smart Connector Json File Config Data Paths Exclude Data Smart Connector Json File Config Status
Data Smart Connector Mapping Module Active Data Smart Connector Mapping Module Path
Data Smart Connector Mapping Module Sql Data Smart Connector Marketplace Instance
Data Smart Connector Marketplace Service Id Data Smart Connector Marketplace Version
Data Smart Connector Name Data Smart Connector Next Column Alias Number
Data Smart Connector Oauth Project Data Smart Connector Oauth Realmid
Data Smart Connector Oauth Type Data Smart Connector Oauth User Id
Data Smart Connector Origin Of Data Data Smart Connector Origin Of Data Third Party
Data Smart Connector Revision Number Data Smart Connector Service Id
Data Smart Connector Skip Footer Rows Data Smart Connector Skip Header Rows
Data Smart Connector Soql Dateformat Data Smart Connector Sql Statement
Data Smart Connector Tapapi Category Data Smart Connector Tapapi Data Channel Id
Data Smart Connector Tapapi Data Name Data Smart Connector Tapapi Data Source Id
Data Smart Connector Tapapi Data View Id Data Smart Connector Tapapi Data View Name
Data Smart Connector Tapapi Unique Keys Data Smart Connector Webhook Email
Data Smart Connector Webhook Email Status Data Smart Connector Webhook Pattern
Data Smart Connector Webhook Pattern Advanced Regex Data Smart Connector Webhook Pattern Case Sensitive
Data Timestamp Date
Error Status
Uniqueness Key

Data Instance Data Service Id
Data Smart Connector Auth Type Data Smart Connector Auth Type Display
Data Smart Connector Auth Type Label Data Smart Connector Campaign Descriptor
Data Smart Connector Campaign Descriptor Disable Pluralized Data Smart Connector Campaign Descriptor Plural
Data Smart Connector Color Data Smart Connector Custom Icon
Data Smart Connector Data Connection Type Data Smart Connector Data File Path
Data Smart Connector Date Format Data Smart Connector Date Format Display
Data Smart Connector Email Data Smart Connector Fetch Delay
Data Smart Connector Fetch History Data Smart Connector Fields|Can Be Deleted
Data Smart Connector Fields|Column Alias Data Smart Connector Fields|Data Type
Data Smart Connector Fields|Heading Data Smart Connector Fields|Import Column Alias
Data Smart Connector Fields|Include In Charts Data Smart Connector Fields|Inheritance
Data Smart Connector Fields|Is Date Field Data Smart Connector Fields|Is Mapping Field
Data Smart Connector Fields|Is Metric Data Smart Connector Fields|Is Required
Data Smart Connector Fields|Is Unique Field Data Smart Connector Fields|Name
Data Smart Connector Fields|Operation Data Smart Connector Fields|Sample
Data Smart Connector File Sort By Data Smart Connector Google Sheet
Data Smart Connector Has Child Data Smart Connector Has Connected
Data Smart Connector Has Mapping Data Smart Connector Has Uploaded Files
Data Smart Connector Id Data Smart Connector Import Calculations
Data Smart Connector Is Geo Data Active Data Smart Connector Json File Config Data Path
Data Smart Connector Json File Config Data Paths Exclude Data Smart Connector Json File Config Status
Data Smart Connector Mapping Module Active Data Smart Connector Mapping Module Path
Data Smart Connector Mapping Module Sql Data Smart Connector Marketplace Instance
Data Smart Connector Marketplace Service Id Data Smart Connector Marketplace Version
Data Smart Connector Name Data Smart Connector Next Column Alias Number
Data Smart Connector Oauth Project Data Smart Connector Oauth Realmid
Data Smart Connector Oauth Type Data Smart Connector Oauth User Id
Data Smart Connector Origin Of Data Data Smart Connector Origin Of Data Third Party
Data Smart Connector Revision Number Data Smart Connector Service Id
Data Smart Connector Skip Footer Rows Data Smart Connector Skip Header Rows
Data Smart Connector Soql Dateformat Data Smart Connector Sql Statement
Data Smart Connector Tapapi Category Data Smart Connector Tapapi Data Channel Id
Data Smart Connector Tapapi Data Name Data Smart Connector Tapapi Data Source Id
Data Smart Connector Tapapi Data View Id Data Smart Connector Tapapi Data View Name
Data Smart Connector Tapapi Unique Keys Data Smart Connector Webhook Email
Data Smart Connector Webhook Email Status Data Smart Connector Webhook Pattern
Data Smart Connector Webhook Pattern Advanced Regex Data Smart Connector Webhook Pattern Case Sensitive
Data Timestamp Date
Error Status
Uniqueness Key

Data Instance Data Service Id
Data Smart Connector Auth Type Data Smart Connector Auth Type Display
Data Smart Connector Auth Type Label Data Smart Connector Campaign Descriptor
Data Smart Connector Campaign Descriptor Disable Pluralized Data Smart Connector Campaign Descriptor Plural
Data Smart Connector Color Data Smart Connector Custom Icon
Data Smart Connector Data Connection Type Data Smart Connector Data File Path
Data Smart Connector Date Format Data Smart Connector Date Format Display
Data Smart Connector Email Data Smart Connector Fetch Delay
Data Smart Connector Fetch History Data Smart Connector Fields|Can Be Deleted
Data Smart Connector Fields|Column Alias Data Smart Connector Fields|Data Type
Data Smart Connector Fields|Heading Data Smart Connector Fields|Import Column Alias
Data Smart Connector Fields|Include In Charts Data Smart Connector Fields|Inheritance
Data Smart Connector Fields|Is Date Field Data Smart Connector Fields|Is Mapping Field
Data Smart Connector Fields|Is Metric Data Smart Connector Fields|Is Required
Data Smart Connector Fields|Is Unique Field Data Smart Connector Fields|Name
Data Smart Connector Fields|Operation Data Smart Connector Fields|Sample
Data Smart Connector File Sort By Data Smart Connector Google Sheet
Data Smart Connector Has Child Data Smart Connector Has Connected
Data Smart Connector Has Mapping Data Smart Connector Has Uploaded Files
Data Smart Connector Id Data Smart Connector Import Calculations
Data Smart Connector Is Geo Data Active Data Smart Connector Json File Config Data Path
Data Smart Connector Json File Config Data Paths Exclude Data Smart Connector Json File Config Status
Data Smart Connector Mapping Module Active Data Smart Connector Mapping Module Path
Data Smart Connector Mapping Module Sql Data Smart Connector Marketplace Instance
Data Smart Connector Marketplace Service Id Data Smart Connector Marketplace Version
Data Smart Connector Name Data Smart Connector Next Column Alias Number
Data Smart Connector Oauth Project Data Smart Connector Oauth Realmid
Data Smart Connector Oauth Type Data Smart Connector Oauth User Id
Data Smart Connector Origin Of Data Data Smart Connector Origin Of Data Third Party
Data Smart Connector Revision Number Data Smart Connector Service Id
Data Smart Connector Skip Footer Rows Data Smart Connector Skip Header Rows
Data Smart Connector Soql Dateformat Data Smart Connector Sql Statement
Data Smart Connector Tapapi Category Data Smart Connector Tapapi Data Channel Id
Data Smart Connector Tapapi Data Name Data Smart Connector Tapapi Data Source Id
Data Smart Connector Tapapi Data View Id Data Smart Connector Tapapi Data View Name
Data Smart Connector Tapapi Unique Keys Data Smart Connector Webhook Email
Data Smart Connector Webhook Email Status Data Smart Connector Webhook Pattern
Data Smart Connector Webhook Pattern Advanced Regex Data Smart Connector Webhook Pattern Case Sensitive
Data Timestamp Date
Error Status
Uniqueness Key

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