Moat Display

Moat Display is a SaaS analytics company focused on transforming brand advertising online.
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TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics:
1 Sec 100% Visible % 1 Sec 100% Visible Impressions
Active Page Dwell Time Ad Size
Attention Quality Average Minute Audience
Campaign ID Click Rate
Clicks Creative ID
Date Fully On-Screen Impressions (No Time Minimum)
Fully On-Screen Measurable Impressions Fully On-Screen Rate (No Time Minimum)
Heatmap Clicks Heatmap Hovers
Heatmap Interactions Heatmap Touches
Hover Rate Hovers
IO ID IO Name
Impressions Analyzed In-View %
In-View Impressions In-View Measurable Impressions
In-View Measurable Rate In-View Time
In-View Time > 1 Min Impressions In-View Time > 10 Sec Impressions
In-View Time > 10s % In-View Time > 15 Sec Impressions
In-View Time > 15s % In-View Time > 1m %
In-View Time > 30 Sec Impressions In-View Time > 30s %
In-View Time > 5 Sec Impressions In-View Time > 5s %
Moat Score Mobile Impressions Analyzed
Mobile Non-Iframe Impressions Analyzed Publisher ID
SWF/IMG Impressions Screenshot
Scroll Measurable Impressions Scroll Rate
Scrolls Site ID
Site Name Sum Universal Interaction Time
Time Until Hover Time Until Scroll
Time Until Touch Total Active Page Dwell Time
Total Ad Dwell Time Total Exposure Time (hr)
Total Exposure Time (sec) Total Time Until Hover
Total Time Until Touch Total Time to Scroll
Universal Interaction % Universal Interaction Time
Universal Interactions Universal Touch Rate
Universal Touches
Browser Name IO ID
IO Name Impressions Analyzed
In-View Measurable Rate SWF/IMG Impressions
Mobile Impressions Analyzed Mobile Non-Iframe Impressions Analyzed
Scroll Measurable Impressions In-View Measurable Impressions
In-View Impressions In-View %
Fully On-Screen Measurable Impressions Fully On-Screen Impressions (No Time Minimum)
Fully On-Screen Rate (No Time Minimum) 1 Sec 100% Visible Impressions
1 Sec 100% Visible % In-View Time
In-View Time > 5 Sec Impressions In-View Time > 10 Sec Impressions
In-View Time > 15 Sec Impressions In-View Time > 30 Sec Impressions
In-View Time > 1 Min Impressions In-View Time > 5s %
In-View Time > 10s % In-View Time > 15s %
In-View Time > 30s % In-View Time > 1m %
Total Exposure Time (sec) Total Exposure Time (hr)
Average Minute Audience Universal Interactions
Universal Interaction % Sum Universal Interaction Time
Universal Interaction Time Total Ad Dwell Time
Hovers Hover Rate
Total Time Until Hover Time Until Hover
Attention Quality Universal Touches
Universal Touch Rate Total Time Until Touch
Time Until Touch Scrolls
Scroll Rate Total Time to Scroll
Time Until Scroll Total Active Page Dwell Time
Active Page Dwell Time Clicks
Click Rate Moat Score
Date
Campaign Name Campaign ID
IO ID IO Name
Impressions Analyzed In-View Measurable Rate
SWF/IMG Impressions Mobile Impressions Analyzed
Mobile Non-Iframe Impressions Analyzed Scroll Measurable Impressions
In-View Measurable Impressions In-View Impressions
In-View % Fully On-Screen Measurable Impressions
Fully On-Screen Impressions (No Time Minimum) Fully On-Screen Rate (No Time Minimum)
1 Sec 100% Visible Impressions 1 Sec 100% Visible %
In-View Time In-View Time > 5 Sec Impressions
In-View Time > 10 Sec Impressions In-View Time > 15 Sec Impressions
In-View Time > 30 Sec Impressions In-View Time > 1 Min Impressions
In-View Time > 5s % In-View Time > 10s %
In-View Time > 15s % In-View Time > 30s %
In-View Time > 1m % Total Exposure Time (sec)
Total Exposure Time (hr) Average Minute Audience
Universal Interactions Universal Interaction %
Sum Universal Interaction Time Universal Interaction Time
Total Ad Dwell Time Hovers
Hover Rate Total Time Until Hover
Time Until Hover Attention Quality
Universal Touches Universal Touch Rate
Total Time Until Touch Time Until Touch
Scrolls Scroll Rate
Total Time to Scroll Time Until Scroll
Total Active Page Dwell Time Active Page Dwell Time
Clicks Click Rate
Moat Score Date
Creative Name Creative ID
Ad Size IO ID
IO Name Impressions Analyzed
In-View Measurable Rate SWF/IMG Impressions
Mobile Impressions Analyzed Mobile Non-Iframe Impressions Analyzed
Scroll Measurable Impressions In-View Measurable Impressions
In-View Impressions In-View %
Fully On-Screen Measurable Impressions Fully On-Screen Impressions (No Time Minimum)
Fully On-Screen Rate (No Time Minimum) 1 Sec 100% Visible Impressions
1 Sec 100% Visible % In-View Time
In-View Time > 5 Sec Impressions In-View Time > 10 Sec Impressions
In-View Time > 15 Sec Impressions In-View Time > 30 Sec Impressions
In-View Time > 1 Min Impressions In-View Time > 5s %
In-View Time > 10s % In-View Time > 15s %
In-View Time > 30s % In-View Time > 1m %
Total Exposure Time (sec) Total Exposure Time (hr)
Average Minute Audience Universal Interactions
Universal Interaction % Sum Universal Interaction Time
Universal Interaction Time Total Ad Dwell Time
Hovers Hover Rate
Total Time Until Hover Time Until Hover
Attention Quality Universal Touches
Universal Touch Rate Total Time Until Touch
Time Until Touch Scrolls
Scroll Rate Total Time to Scroll
Time Until Scroll Total Active Page Dwell Time
Active Page Dwell Time Clicks
Click Rate Moat Score
Screenshot Heatmap Hovers
Heatmap Interactions Heatmap Clicks
Heatmap Touches Date
IO ID IO Name
Impressions Analyzed In-View Measurable Rate
SWF/IMG Impressions Mobile Impressions Analyzed
Mobile Non-Iframe Impressions Analyzed Scroll Measurable Impressions
In-View Measurable Impressions In-View Impressions
In-View % Fully On-Screen Measurable Impressions
Fully On-Screen Impressions (No Time Minimum) Fully On-Screen Rate (No Time Minimum)
1 Sec 100% Visible Impressions 1 Sec 100% Visible %
In-View Time In-View Time > 5 Sec Impressions
In-View Time > 10 Sec Impressions In-View Time > 15 Sec Impressions
In-View Time > 30 Sec Impressions In-View Time > 1 Min Impressions
In-View Time > 5s % In-View Time > 10s %
In-View Time > 15s % In-View Time > 30s %
In-View Time > 1m % Total Exposure Time (sec)
Total Exposure Time (hr) Average Minute Audience
Universal Interactions Universal Interaction %
Sum Universal Interaction Time Universal Interaction Time
Total Ad Dwell Time Hovers
Hover Rate Total Time Until Hover
Time Until Hover Attention Quality
Universal Touches Universal Touch Rate
Total Time Until Touch Time Until Touch
Scrolls Scroll Rate
Total Time to Scroll Time Until Scroll
Total Active Page Dwell Time Active Page Dwell Time
Clicks Click Rate
Moat Score Date
Publisher Name Publisher ID
IO ID IO Name
Impressions Analyzed In-View Measurable Rate
SWF/IMG Impressions Mobile Impressions Analyzed
Mobile Non-Iframe Impressions Analyzed Scroll Measurable Impressions
In-View Measurable Impressions In-View Impressions
In-View % Fully On-Screen Measurable Impressions
Fully On-Screen Impressions (No Time Minimum) Fully On-Screen Rate (No Time Minimum)
1 Sec 100% Visible Impressions 1 Sec 100% Visible %
In-View Time In-View Time > 5 Sec Impressions
In-View Time > 10 Sec Impressions In-View Time > 15 Sec Impressions
In-View Time > 30 Sec Impressions In-View Time > 1 Min Impressions
In-View Time > 5s % In-View Time > 10s %
In-View Time > 15s % In-View Time > 30s %
In-View Time > 1m % Total Exposure Time (sec)
Total Exposure Time (hr) Average Minute Audience
Universal Interactions Universal Interaction %
Sum Universal Interaction Time Universal Interaction Time
Total Ad Dwell Time Hovers
Hover Rate Total Time Until Hover
Time Until Hover Attention Quality
Universal Touches Universal Touch Rate
Total Time Until Touch Time Until Touch
Scrolls Scroll Rate
Total Time to Scroll Time Until Scroll
Total Active Page Dwell Time Active Page Dwell Time
Clicks Click Rate
Moat Score Date
Site Name Site ID
IO ID IO Name
Impressions Analyzed In-View Measurable Rate
SWF/IMG Impressions Mobile Impressions Analyzed
Mobile Non-Iframe Impressions Analyzed Scroll Measurable Impressions
In-View Measurable Impressions In-View Impressions
In-View % Fully On-Screen Measurable Impressions
Fully On-Screen Impressions (No Time Minimum) Fully On-Screen Rate (No Time Minimum)
1 Sec 100% Visible Impressions 1 Sec 100% Visible %
In-View Time In-View Time > 5 Sec Impressions
In-View Time > 10 Sec Impressions In-View Time > 15 Sec Impressions
In-View Time > 30 Sec Impressions In-View Time > 1 Min Impressions
In-View Time > 5s % In-View Time > 10s %
In-View Time > 15s % In-View Time > 30s %
In-View Time > 1m % Total Exposure Time (sec)
Total Exposure Time (hr) Average Minute Audience
Universal Interactions Universal Interaction %
Sum Universal Interaction Time Universal Interaction Time
Total Ad Dwell Time Hovers
Hover Rate Total Time Until Hover
Time Until Hover Attention Quality
Universal Touches Universal Touch Rate
Total Time Until Touch Time Until Touch
Scrolls Scroll Rate
Total Time to Scroll Time Until Scroll
Total Active Page Dwell Time Active Page Dwell Time
Clicks Click Rate
Moat Score Date

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