MMI

MMi

Our team of digital marketing specialists, creatives, database professionals and programmers plan and execute digital campaigns for Major Media Companies, Agencies, National, Regional and Local Advertisers.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics:
Advertiser Advertiser Category
Advertiser ID Date
Date Completed Desktop Clicks
Desktop Display Target URL Display Clicks To Impressions
Display Image 1 Url Display Image 2 Url
Display Image 3 Url Display Image 4 Url
Display Image 5 URL Display Image 6 URL
Distributor Name Email Click %
Email Clicks Email Clicks to Opens %
Email From Email Image Url
Email Links List Email Messages Delivered
Email Mobile Click % Email Mobile Clicks
Email Mobile Open % Email Mobile Opens
Email Open % Email Opens
Email Responders External Order ID
Facebook Headline Facebook Image URL
Facebook Page URL Facebook Target URL
Facebook Text Instagram Caption
Instagram Image URL Job Name
Link Clicks FB Link Clicks Total
Link Clicks Total % Lnk Clicks Ig
MM UID Market ID
Market Name Mobile Clicks
Mobile Display Target URL Native Call To Action
Native Clicks Native Image URL
Native Long Description Native Long Title
Native Short Description Native Short Title
Native Sponsor Native Target URL
Order ID Order Name
Page Engagement FB Page Engagement Ig
Page Engagement Total Page Engagement Total %
Page Likes FB Page Likes Ig
Page Likes Total Page Likes Total %
Parent ID Post Comments FB
Post Comments Ig Post Comments Total
Post Comments Total % Post Reaction FB
Post Reaction Ig Post Reaction Total
Post Reaction Total % Post Shares FB
Post Shares Ig Post Shares Total
Post Shares Total % Re Engagement Rate
Report Url Order Level Case Study Responders Not Retargeted
Responders Retargeted Service Type
Social Media Clicks Subject Line
Targeting Top5 Total %
Top5 Total Clicks Toplink1 Click %
Toplink1 Clicks Toplink1 Name
Toplink2 Click % Toplink2 Clicks
Toplink2 Name Toplink3 Click %
Toplink3 Clicks Toplink3 Name
Toplink4 Click % Toplink4 Clicks
Toplink4 Name Toplink5 Click %
Toplink5 Clicks Toplink5 Name
Total Clicks Total Impressions
Total Non Email Clicks Total Reach
Uniqueness Key Wave ID
Uniqueness Key Service Type
Distributor Name Market Name
Market ID Parent ID
Wave ID Order ID
External Order ID MM UID
Advertiser ID Advertiser
Order Name Job Name
Advertiser Category Date Completed
Email Messages Delivered Email Opens
Email Clicks Email Mobile Opens
Email Mobile Clicks Total Impressions
Total Non Email Clicks Desktop Clicks
Mobile Clicks Native Clicks
Social Media Clicks Total Reach
Total Clicks Display Clicks To Impressions
Display Image 1 Url Display Image 2 Url
Display Image 3 Url Display Image 4 Url
Email Image Url Email From
Subject Line Targeting
Toplink1 Name Toplink1 Clicks
Toplink2 Name Toplink2 Clicks
Toplink3 Name Toplink3 Clicks
Toplink4 Name Toplink4 Clicks
Toplink5 Name Toplink5 Clicks
Top5 Total Clicks Responders Retargeted
Responders Not Retargeted Email Responders
Display Image 5 URL Display Image 6 URL
Desktop Display Target URL Mobile Display Target URL
Facebook Image URL Facebook Page URL
Facebook Target URL Facebook Headline
Facebook Text Native Image URL
Native Target URL Native Sponsor
Native Short Title Native Long Title
Native Short Description Native Long Description
Native Call To Action Instagram Image URL
Instagram Caption Link Clicks FB
Post Reaction FB Page Likes FB
Post Shares FB Post Comments FB
Page Engagement FB Lnk Clicks Ig
Post Reaction Ig Page Likes Ig
Post Shares Ig Post Comments Ig
Page Engagement Ig Link Clicks Total
Post Reaction Total Page Likes Total
Post Shares Total Post Comments Total
Page Engagement Total Email Links List
Report Url Order Level Case Study Email Open %
Email Click % Email Clicks to Opens %
Email Mobile Open % Email Mobile Click %
Toplink1 Click % Toplink2 Click %
Toplink3 Click % Toplink4 Click %
Toplink5 Click % Top5 Total %
Re Engagement Rate Link Clicks Total %
Post Reaction Total % Page Likes Total %
Post Shares Total % Post Comments Total %
Page Engagement Total % Date

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