MMi
Our team of digital marketing specialists, creatives, database professionals and programmers plan and execute digital campaigns for Major Media Companies, Agencies, National, Regional and Local Advertisers.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
All Dimensions and Metrics:
| Advertiser | Advertiser Category |
| Advertiser ID | Date |
| Date Completed | Desktop Clicks |
| Desktop Display Target URL | Display Clicks To Impressions |
| Display Image 1 Url | Display Image 2 Url |
| Display Image 3 Url | Display Image 4 Url |
| Display Image 5 URL | Display Image 6 URL |
| Distributor Name | Email Click % |
| Email Clicks | Email Clicks to Opens % |
| Email From | Email Image Url |
| Email Links List | Email Messages Delivered |
| Email Mobile Click % | Email Mobile Clicks |
| Email Mobile Open % | Email Mobile Opens |
| Email Open % | Email Opens |
| Email Responders | External Order ID |
| Facebook Headline | Facebook Image URL |
| Facebook Page URL | Facebook Target URL |
| Facebook Text | Instagram Caption |
| Instagram Image URL | Job Name |
| Link Clicks FB | Link Clicks Total |
| Link Clicks Total % | Lnk Clicks Ig |
| MM UID | Market ID |
| Market Name | Mobile Clicks |
| Mobile Display Target URL | Native Call To Action |
| Native Clicks | Native Image URL |
| Native Long Description | Native Long Title |
| Native Short Description | Native Short Title |
| Native Sponsor | Native Target URL |
| Order ID | Order Name |
| Page Engagement FB | Page Engagement Ig |
| Page Engagement Total | Page Engagement Total % |
| Page Likes FB | Page Likes Ig |
| Page Likes Total | Page Likes Total % |
| Parent ID | Post Comments FB |
| Post Comments Ig | Post Comments Total |
| Post Comments Total % | Post Reaction FB |
| Post Reaction Ig | Post Reaction Total |
| Post Reaction Total % | Post Shares FB |
| Post Shares Ig | Post Shares Total |
| Post Shares Total % | Re Engagement Rate |
| Report Url Order Level Case Study | Responders Not Retargeted |
| Responders Retargeted | Service Type |
| Social Media Clicks | Subject Line |
| Targeting | Top5 Total % |
| Top5 Total Clicks | Toplink1 Click % |
| Toplink1 Clicks | Toplink1 Name |
| Toplink2 Click % | Toplink2 Clicks |
| Toplink2 Name | Toplink3 Click % |
| Toplink3 Clicks | Toplink3 Name |
| Toplink4 Click % | Toplink4 Clicks |
| Toplink4 Name | Toplink5 Click % |
| Toplink5 Clicks | Toplink5 Name |
| Total Clicks | Total Impressions |
| Total Non Email Clicks | Total Reach |
| Uniqueness Key | Wave ID |
Data View Details: Campaigns
| Uniqueness Key | Service Type |
| Distributor Name | Market Name |
| Market ID | Parent ID |
| Wave ID | Order ID |
| External Order ID | MM UID |
| Advertiser ID | Advertiser |
| Order Name | Job Name |
| Advertiser Category | Date Completed |
| Email Messages Delivered | Email Opens |
| Email Clicks | Email Mobile Opens |
| Email Mobile Clicks | Total Impressions |
| Total Non Email Clicks | Desktop Clicks |
| Mobile Clicks | Native Clicks |
| Social Media Clicks | Total Reach |
| Total Clicks | Display Clicks To Impressions |
| Display Image 1 Url | Display Image 2 Url |
| Display Image 3 Url | Display Image 4 Url |
| Email Image Url | Email From |
| Subject Line | Targeting |
| Toplink1 Name | Toplink1 Clicks |
| Toplink2 Name | Toplink2 Clicks |
| Toplink3 Name | Toplink3 Clicks |
| Toplink4 Name | Toplink4 Clicks |
| Toplink5 Name | Toplink5 Clicks |
| Top5 Total Clicks | Responders Retargeted |
| Responders Not Retargeted | Email Responders |
| Display Image 5 URL | Display Image 6 URL |
| Desktop Display Target URL | Mobile Display Target URL |
| Facebook Image URL | Facebook Page URL |
| Facebook Target URL | Facebook Headline |
| Facebook Text | Native Image URL |
| Native Target URL | Native Sponsor |
| Native Short Title | Native Long Title |
| Native Short Description | Native Long Description |
| Native Call To Action | Instagram Image URL |
| Instagram Caption | Link Clicks FB |
| Post Reaction FB | Page Likes FB |
| Post Shares FB | Post Comments FB |
| Page Engagement FB | Lnk Clicks Ig |
| Post Reaction Ig | Page Likes Ig |
| Post Shares Ig | Post Comments Ig |
| Page Engagement Ig | Link Clicks Total |
| Post Reaction Total | Page Likes Total |
| Post Shares Total | Post Comments Total |
| Page Engagement Total | Email Links List |
| Report Url Order Level Case Study | Email Open % |
| Email Click % | Email Clicks to Opens % |
| Email Mobile Open % | Email Mobile Click % |
| Toplink1 Click % | Toplink2 Click % |
| Toplink3 Click % | Toplink4 Click % |
| Toplink5 Click % | Top5 Total % |
| Re Engagement Rate | Link Clicks Total % |
| Post Reaction Total % | Page Likes Total % |
| Post Shares Total % | Post Comments Total % |
| Page Engagement Total % | Date |
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