Mixpo

Mixpo provides the best video advertising solutions for Media Companies and Agencies.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics:
Account ID Account Name
Ad ID Ad ID
Ad Unit Expander Audio Mode
Average % Viewed Avg. % Complete
Avg. Seconds Viewed Brand Exposure (min.)
Browser CTR
Campaign Active Campaign Delivering
Campaign End Date Campaign Flight Status
Campaign ID Campaign Name
Campaign Start Date City
Click Throughs Clickthrough/Views
Client Client ID
Client Name Countdown Mode
Country Created Date
Created Date Creative Deleted
Creative Device Creative Expander
Creative ID Creative Modified
Creative Name Creative Type
DMA Date
Device Division ID
Division Name Domain
Duration Engagement Rate
Expand Rate Expander Timing
Expands Impressions
Interaction Latitude
Longitude Placement Audio Mode
Placement Delivering Placement End
Placement ID Placement Name
Placement Play Mode Placement Start Date
Placement Type Play Mode
Publisher ID Publisher Name
Size Size
State Total
Type Type
Unique Impressions by Day Unique Views by Day
User Action Rate User Actions
User Actions/Views Video 100%
Video 25% Video 50%
Video 75% Video Completion Rate
Video Controls Video Percent
Video Seconds View Rate
Views
Ad Custom Label
Total Date
Publisher Name Publisher ID
Client Name Client ID
Division Name Division ID
Account Name Account ID
Ad Ad ID
Ad Unit Expander Play Mode
Audio Mode Countdown Mode
Expander Timing Type
Created Date Size
Duration Placement Name
Placement ID Placement Type
Placement Start Date Placement End
Placement Play Mode Placement Audio Mode
Placement Delivering Campaign Active
Campaign Flight Status Campaign Start Date
Campaign End Date Campaign Delivering
Campaign Name Campaign ID
Creative Name Creative ID
Creative Type Creative Expander
Creative Deleted Creative Device
Creative Modified Impressions
Views Video Controls
Click Through User Actions
Interaction Video Percent
Video Seconds Video 25%
Video 50% Video 75%
Video 100% Expands
Unique Impressions by Day Unique Views by Day
CTR Clickthrough/Views
Engagement Rate User Action Rate
User Actions/Views Avg. % Viewed
Video Completion Rate Brand Exposure (min.)
View Rate Expand Rate
Avg. Seconds Viewed Avg. % Complete
Date
Browser Device
Client Division Name
Account Name Type
Created Date Size
Ad ID Creative Type
Creative Name Creative ID
Placement Type Placement Name
Placement ID Campaign Name
Campaign ID Account ID
Publisher Name Publisher ID
Division ID Client Name
Client ID Impressions
Views Expands
Video Controls Click Throughs
Interaction Video Percent
Video Seconds Video 25%
Video 50% Video 75%
Video 100% Unique Impressions by Day
Unique Views by Day Engagement Rate
CTR User Actions
User Action Rate Average % Viewed
View Rate Expand Rate
Avg. Seconds Viewed Avg. % Complete
Date
Domain Client
Division Name Account Name
Type Created Date
Size Ad ID
Creative Type Creative Name
Creative ID Placement Type
Placement Name Placement ID
Campaign Name Campaign ID
Account ID Publisher Name
Publisher ID Division ID
Client Name Client ID
Impressions Views
Expands Video Controls
Click Throughs Interaction
Video Percent Video Seconds
Video 25% Video 50%
Video 75% Video 100%
Unique Impressions by Day Unique Views by Day
Engagement Rate CTR
User Actions User Action Rate
Average % Viewed View Rate
Expand Rate Avg. Seconds Viewed
Avg. % Complete Date
Country State
City DMA
Latitude Longitude
Division Name Account Name
Type Created Date
Size Ad ID
Creative Type Creative Name
Creative ID Placement Type
Placement Name Placement ID
Campaign Name Campaign ID
Account ID Publisher Name
Publisher ID Division ID
Client Name Client ID
Impressions Views
Expands Video Controls
Click Throughs Interaction
Video Percent Video Seconds
Video 25% Video 50%
Video 75% Video 100%
Unique Impressions by Day Unique Views by Day
Engagement Rate CTR
User Actions User Action Rate
Average % Viewed View Rate
Expand Rate Avg. Seconds Viewed
Avg. % Complete Date

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