Mixpo
Mixpo provides the best video advertising solutions for Media Companies and Agencies.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
All Dimensions and Metrics:
| Account ID | Account Name |
| Ad ID | Ad ID |
| Ad Unit Expander | Audio Mode |
| Average % Viewed | Avg. % Complete |
| Avg. Seconds Viewed | Brand Exposure (min.) |
| Browser | CTR |
| Campaign Active | Campaign Delivering |
| Campaign End Date | Campaign Flight Status |
| Campaign ID | Campaign Name |
| Campaign Start Date | City |
| Click Throughs | Clickthrough/Views |
| Client | Client ID |
| Client Name | Countdown Mode |
| Country | Created Date |
| Created Date | Creative Deleted |
| Creative Device | Creative Expander |
| Creative ID | Creative Modified |
| Creative Name | Creative Type |
| DMA | Date |
| Device | Division ID |
| Division Name | Domain |
| Duration | Engagement Rate |
| Expand Rate | Expander Timing |
| Expands | Impressions |
| Interaction | Latitude |
| Longitude | Placement Audio Mode |
| Placement Delivering | Placement End |
| Placement ID | Placement Name |
| Placement Play Mode | Placement Start Date |
| Placement Type | Play Mode |
| Publisher ID | Publisher Name |
| Size | Size |
| State | Total |
| Type | Type |
| Unique Impressions by Day | Unique Views by Day |
| User Action Rate | User Actions |
| User Actions/Views | Video 100% |
| Video 25% | Video 50% |
| Video 75% | Video Completion Rate |
| Video Controls | Video Percent |
| Video Seconds | View Rate |
| Views |
Data View Details: Actions
| Ad | Custom Label |
| Total | Date |
Data View Details: Ads
| Publisher Name | Publisher ID |
| Client Name | Client ID |
| Division Name | Division ID |
| Account Name | Account ID |
| Ad | Ad ID |
| Ad Unit Expander | Play Mode |
| Audio Mode | Countdown Mode |
| Expander Timing | Type |
| Created Date | Size |
| Duration | Placement Name |
| Placement ID | Placement Type |
| Placement Start Date | Placement End |
| Placement Play Mode | Placement Audio Mode |
| Placement Delivering | Campaign Active |
| Campaign Flight Status | Campaign Start Date |
| Campaign End Date | Campaign Delivering |
| Campaign Name | Campaign ID |
| Creative Name | Creative ID |
| Creative Type | Creative Expander |
| Creative Deleted | Creative Device |
| Creative Modified | Impressions |
| Views | Video Controls |
| Click Through | User Actions |
| Interaction | Video Percent |
| Video Seconds | Video 25% |
| Video 50% | Video 75% |
| Video 100% | Expands |
| Unique Impressions by Day | Unique Views by Day |
| CTR | Clickthrough/Views |
| Engagement Rate | User Action Rate |
| User Actions/Views | Avg. % Viewed |
| Video Completion Rate | Brand Exposure (min.) |
| View Rate | Expand Rate |
| Avg. Seconds Viewed | Avg. % Complete |
| Date |
Data View Details: Browser and Device
| Browser | Device |
| Client | Division Name |
| Account Name | Type |
| Created Date | Size |
| Ad ID | Creative Type |
| Creative Name | Creative ID |
| Placement Type | Placement Name |
| Placement ID | Campaign Name |
| Campaign ID | Account ID |
| Publisher Name | Publisher ID |
| Division ID | Client Name |
| Client ID | Impressions |
| Views | Expands |
| Video Controls | Click Throughs |
| Interaction | Video Percent |
| Video Seconds | Video 25% |
| Video 50% | Video 75% |
| Video 100% | Unique Impressions by Day |
| Unique Views by Day | Engagement Rate |
| CTR | User Actions |
| User Action Rate | Average % Viewed |
| View Rate | Expand Rate |
| Avg. Seconds Viewed | Avg. % Complete |
| Date |
Data View Details: Domain
| Domain | Client |
| Division Name | Account Name |
| Type | Created Date |
| Size | Ad ID |
| Creative Type | Creative Name |
| Creative ID | Placement Type |
| Placement Name | Placement ID |
| Campaign Name | Campaign ID |
| Account ID | Publisher Name |
| Publisher ID | Division ID |
| Client Name | Client ID |
| Impressions | Views |
| Expands | Video Controls |
| Click Throughs | Interaction |
| Video Percent | Video Seconds |
| Video 25% | Video 50% |
| Video 75% | Video 100% |
| Unique Impressions by Day | Unique Views by Day |
| Engagement Rate | CTR |
| User Actions | User Action Rate |
| Average % Viewed | View Rate |
| Expand Rate | Avg. Seconds Viewed |
| Avg. % Complete | Date |
Data View Details: Geo
| Country | State |
| City | DMA |
| Latitude | Longitude |
| Division Name | Account Name |
| Type | Created Date |
| Size | Ad ID |
| Creative Type | Creative Name |
| Creative ID | Placement Type |
| Placement Name | Placement ID |
| Campaign Name | Campaign ID |
| Account ID | Publisher Name |
| Publisher ID | Division ID |
| Client Name | Client ID |
| Impressions | Views |
| Expands | Video Controls |
| Click Throughs | Interaction |
| Video Percent | Video Seconds |
| Video 25% | Video 50% |
| Video 75% | Video 100% |
| Unique Impressions by Day | Unique Views by Day |
| Engagement Rate | CTR |
| User Actions | User Action Rate |
| Average % Viewed | View Rate |
| Expand Rate | Avg. Seconds Viewed |
| Avg. % Complete | Date |
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