Microsoft Advertising
Microsoft Advertising (Formerly known as Bing Ads) helps you reach customers with search engine marketing (SEM), also known as pay-per-click advertising (PPC). Use Microsoft Ads to gain a distinct, valuable audience to help you get more clicks and more sales.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
All Dimensions and Metrics:
| Account | Account |
| Account ID | Account ID |
| Account Number | Account Number |
| Account Status | Account Status |
| Ad Extension ID | Ad Extension Type ID |
| Ad Extension Version | Ad Group |
| Ad Group ID | Ad Group ID |
| Ad Group ID | Ad Group Status |
| Ad ID | Ad ID |
| Ad Preview | Ad Status |
| Ad Status | Ad Title |
| Adjusted Impression Share | Age Group |
| Assists | Average Position |
| Average Position | Avg. Daily Impr. Share Lost to Budget |
| Avg. Daily Impression Share | Avg. Quality Score |
| Bid Match Type | CPC |
| CPM | CTR |
| Campaign | Campaign ID |
| Campaign ID | Campaign ID |
| Campaign Labels | Campaign Status |
| Campaign Status | City |
| Clicks | Client |
| Client CPC | Client CPM |
| Client Cost | Client Cost Per Conversion |
| Client Cost per Assist | Conversion Rate |
| Conversions | Cost Per Assist |
| Cost Per Conversion | Cost per Assist |
| Country | Currency |
| Current Budget Association Status | Current Budget Name |
| Current Budget Status | Daily Budget |
| Date | Delivered Match Type |
| Description | Description |
| Description 1 | Description 2 |
| Description 3 | Description 4 |
| Description 5 | Descriptions |
| Device OS | Device Type |
| Display URL | Est. Available Impressions |
| Estimated CTR | Estimated Conversion Rate |
| Final URL | Gender |
| Goal Conversions | Goal Id |
| Goal Type | Headline 1 |
| Headline 10 | Headline 11 |
| Headline 12 | Headline 13 |
| Headline 14 | Headline 15 |
| Headline 2 | Headline 3 |
| Headline 4 | Headline 5 |
| Headline 6 | Headline 7 |
| Headline 8 | Headline 9 |
| Headlines | Impressions |
| Keyword ID | Keyword ID |
| Metro Area | Network |
| Network | Path 1 |
| Path 2 | Phone Calls |
| Phone Impressions | Return on Ad Spend |
| Revenue | Revenue Per Assist |
| Revenue Per Assist | Revenue Per Conversion |
| Revenue Per Conversion | Revenue per Click |
| Revenue per Thousand Impr. | Spend |
| State | Title Part 1 |
| Title Part 2 | Title Part 3 |
| Top vs Other | Tracking URL Template |
| Type | UTM: Campaign |
| UTM: Content | UTM: Medium |
| UTM: Source | UTM: Term |
Data View Details: Ad Extensions
| Client | Campaign |
| Campaign ID | Campaign Status |
| Account | Account ID |
| Account Number | Account Status |
| Campaign Labels | Ad Group |
| Ad Group ID | Ad Group Status |
| Ad Title | Ad ID |
| Ad Status | Ad Extension Type |
| Ad Extension Type ID | Ad Extension ID |
| Ad Extension Version | Description |
| Device Type | Impressions |
| Clicks | CTR |
| Spend | CPC |
| CPM | Conversions |
| Cost Per Conversion | Bid Match Type |
| Delivered Match Type | Network |
| Top vs Other | Revenue |
| Revenue per Click | Revenue per Thousand Impr. |
| Return on Ad Spend | Conversion Rate |
| Assists | Cost per Assist |
| Client Cost | Client CPC |
| Client CPM | Client Cost Per Conversion |
| Client Cost per Assist | Date |
Data View Details: Ad Groups
| Client | Campaign |
| Campaign ID | Campaign Status |
| Account | Account ID |
| Account Number | Account Status |
| Campaign Labels | Ad Group |
| Ad Group ID | Ad Group Status |
| Average Position | Impressions |
| Clicks | CTR |
| Spend | CPC |
| CPM | Conversions |
| Cost Per Conversion | Revenue |
| Revenue per Click | Revenue per Thousand Impr. |
| Return on Ad Spend | Conversion Rate |
| Avg. Daily Impression Share | Avg. Daily Impr. Share Lost to Budget |
| Est. Available Impressions | Adjusted Impression Share |
| Phone Impressions | Phone Calls |
| Assists | Cost per Assist |
| Goal Conversions | Client Cost |
| Client CPC | Client CPM |
| Client Cost Per Conversion | Client Cost per Assist |
| Date |
Data View Details: Ads
| Client | Campaign |
| Campaign ID | Campaign Status |
| Account | Account ID |
| Account Number | Account Status |
| Campaign Labels | Ad Group |
| Ad Group ID | Ad Group Status |
| Title | Ad ID |
| Ad Status | Ad Preview |
| Final URL | Display URL |
| Title Part 1 | Title Part 2 |
| Title Part 3 | UTM: Source |
| UTM: Medium | UTM: Campaign |
| UTM: Term | UTM: Content |
| Description | Type |
| Average Position | Impressions |
| Clicks | CTR |
| Spend | CPC |
| CPM | Conversions |
| Cost Per Conversion | Revenue |
| Revenue per Click | Revenue per Thousand Impr. |
| Return on Ad Spend | Conversion Rate |
| Assists | Cost per Assist |
| Path 1 | Path 2 |
| Headline 1 | Headline 2 |
| Headline 3 | Headline 4 |
| Headline 5 | Headline 6 |
| Headline 7 | Headline 8 |
| Headline 9 | Headline 10 |
| Headline 11 | Headline 12 |
| Headline 13 | Headline 14 |
| Headline 15 | Description 1 |
| Description 2 | Description 3 |
| Description 4 | Description 5 |
| Headlines | Descriptions |
| Client Cost | Client CPC |
| Client CPM | Client Cost Per Conversion |
| Client Cost per Assist | Date |
Data View Details: Campaigns
| Campaign | Campaign ID |
| Campaign Status | Account |
| Account ID | Account Number |
| Account Status | Campaign Labels |
| Tracking URL Template | Currency |
| Current Budget Name | Current Budget Status |
| Current Budget Association Status | Daily Budget |
| Average Position | Impressions |
| Clicks | CTR |
| CPC | CPM |
| Spend | Conversions |
| Cost Per Conversion | Revenue |
| Revenue per Click | Revenue per Thousand Impr. |
| Return on Ad Spend | Conversion Rate |
| Avg. Daily Impression Share | Avg. Daily Impr. Share Lost to Budget |
| Est. Available Impressions | Adjusted Impression Share |
| Phone Impressions | Phone Calls |
| Assists | Cost per Assist |
| Goal Conversions | Client Cost |
| Client CPC | Client CPM |
| Client Cost Per Conversion | Client Cost per Assist |
| Date |
Data View Details: Demographics
| Client | Campaign |
| Campaign ID | Campaign Status |
| Account | Account ID |
| Account Number | Account Status |
| Campaign Labels | Ad Group |
| Ad Group ID | Ad Group Status |
| Age Group | Gender |
| Estimated Impressions | Estimated Clicks |
| Estimated Conversions | Estimated CTR |
| Estimated Conversion Rate | Date |
Data View Details: Devices
| Client | Campaign |
| Campaign ID | Campaign Status |
| Account | Account ID |
| Account Number | Account Status |
| Campaign Labels | Ad Group |
| Ad Group ID | Ad Group Status |
| Device Type | Operating System |
| Average Position | Impressions |
| Clicks | CPC |
| CTR | Spend |
| Conversions | Assists |
| Cost Per Assist | Revenue |
| Revenue Per Assist | Revenue Per Conversion |
| Revenue Per Click | Revenue Per Thousand Impr. |
| Return on Ad Spend | Client Cost |
| Client CPC | Client CPM |
| Client Cost Per Conversion | Client Cost per Assist |
| Date |
Data View Details: Geo
| Client | Campaign |
| Campaign ID | Campaign Status |
| Account | Account ID |
| Account Number | Account Status |
| Ad Group | Ad Group ID |
| Ad Group Status | Campaign Labels |
| City | Metro Area |
| State | Country |
| Average Position | Impressions |
| Clicks | CTR |
| Spend | CPC |
| CPM | Conversions |
| Cost Per Conversion | Assists |
| Cost Per Assist | Revenue |
| Revenue Per Assist | Revenue Per Conversion |
| Client Cost | Client CPC |
| Client CPM | Client Cost Per Conversion |
| Client Cost per Assist | Date |
Data View Details: Goals
| Client | Campaign |
| Campaign ID | Campaign Status |
| Account | Account ID |
| Account Number | Account Status |
| Ad Group | Ad Group ID |
| Ad Group Status | Campaign Labels |
| Goal | Goal Id |
| Goal Type | Device Type |
| Device OS | Keyword ID |
| Conversions | Assists |
| Revenue | Revenue Per Assist |
| Revenue Per Conversion | Date |
Data View Details: Keywords
| Client | Campaign |
| Campaign ID | Campaign Status |
| Account | Account ID |
| Account Number | Account Status |
| Campaign Labels | Ad Group |
| Ad Group ID | Ad Group Status |
| Keyword | Keyword ID |
| Bid Match Type | Average Position |
| Impressions | Clicks |
| CTR | Spend |
| CPC | CPM |
| Conversions | Cost Per Conversion |
| Revenue | Revenue per Click |
| Revenue per Thousand Impr. | Return on Ad Spend |
| Conversion Rate | Assists |
| Cost per Assist | Avg. Quality Score |
| Client Cost | Client CPC |
| Client CPM | Client Cost Per Conversion |
| Client Cost per Assist | Date |
Data View Details: Network Breakdown
| Campaign | Campaign ID |
| Campaign Status | Account |
| Account ID | Account Number |
| Account Status | Campaign Labels |
| Network | Average Position |
| Impressions | Clicks |
| CTR | Spend |
| CPC | CPM |
| Conversions | Cost Per Conversion |
| Revenue | Revenue per Click |
| Revenue per Thousand Impr. | Return on Ad Spend |
| Conversion Rate | Avg. Daily Impression Share |
| Avg. Daily Impr. Share Lost to Budget | Est. Available Impressions |
| Adjusted Impression Share | Phone Impressions |
| Phone Calls | Assists |
| Cost per Assist | Client Cost |
| Client CPC | Client CPM |
| Client Cost Per Conversion | Client Cost per Assist |
| Date |
All Dimensions and Metrics:
| Absolute Top Impression Rate Percent | Absolute Top Impression Share Lost To Budget Percent |
| Absolute Top Impression Share Lost To Rank Percent | Absolute Top Impression Share Percent |
| Account Id | Account Name |
| Account Number | Account Status |
| Ad Description | Ad Description 2 |
| Ad Distribution | Ad Extension Id |
| Ad Extension Property Value | Ad Extension Type Id |
| Ad Extension Version | Ad Group Id |
| Ad Group Labels | Ad Group Name |
| Ad Group Status | Ad Id |
| Ad Labels | Ad Preview |
| Ad Relevance | Ad Status |
| Ad Title | Ad Title Part 1 |
| Ad Title Part 2 | Ad Title Part 3 |
| Ad Type | All Conversion Rate |
| All Conversions | All Cost Per Conversion |
| All Return On AdSpend (ROAS) | All Revenue |
| All Revenue Per Conversion | Area Code |
| Assists | Association Id |
| Association Level | Association Status |
| Audience Id | Audience Impression Lost To Budget Percent |
| Audience Impression Lost To Rank Percent | Audience Impression Share Percent |
| Audience Type | Average Cpc |
| Average Position | Base Campaign Id |
| Bid Adjustment | Bid Match Type |
| Bid Strategy Type | Budget Association Status |
| Budget Name | Budget Status |
| Business Name | CTR |
| Call End Time | Campaign Id |
| Campaign Labels | Campaign Name |
| Campaign Status | Campaign Type |
| Category List | City |
| Click Share Percent | Clicks |
| Company Name | Conversion Rate |
| Conversions | Cost Per Assist |
| Cost Per Conversion | Country |
| County | Currency Code |
| Current Max Cpc | Custom Parameters |
| Customer Id | Customer Name |
| Daily Spend | Date |
| Delivered Match Type | Destination Url |
| Device OS | Device Type |
| Display Url | Duration |
| Dynamic Ad Target | Dynamic Ad Target ID |
| Exact Match Impression Share Percent | Expected Ctr |
| Extended Cost | Feed URL |
| Final APP URL | Final Mobile Url |
| Final Url | Final Url Suffix |
| First Page Bid | Gender |
| Goal | Goal Id |
| Goal Type | Headline |
| Historical Ad Relevance | Historical Expected Ctr |
| Historical Landing Page Experience | Historical Quality Score |
| Impression Lost To Budget Percent | Impression Lost To Rank Agg Percent |
| Impression Share Percent | Impressions |
| Job Function Name | Keyword |
| Keyword Id | Keyword Labels |
| Keyword Status | Landing Page Experience |
| Landing Page Title | Language |
| Location Id | Location Type |
| Long Headline | Low Quality Clicks |
| Low Quality Clicks Percent | Low Quality Conversion Rate |
| Low Quality Conversions | Low Quality GeneralClicks |
| Low Quality Impressions | Low Quality Impressions Percent |
| Low Quality Sophisticated Clicks | Mainline Bid |
| Mainline1 Bid | Metro Area |
| Month To Date Spend | Monthly Budget |
| Most Specific Location | Network |
| Path1 | Path2 |
| Phone Calls | Phone Impressions |
| Postal Code | Proximity Target Location |
| Ptr | Quality Impact |
| Quality Score | Query Intent City |
| Query Intent Country | Query Intent County |
| Query Intent DMA | Query Intent Location Id |
| Query Intent Postal Code | Query Intent State |
| Radius | Return On Ad Spend |
| Revenue | Revenue Per Assist |
| Revenue Per Conversion | Spend |
| State | Status |
| Targeting Setting | Top Impression Rate Percent |
| Top Impression Share Lost To Budget Percent | Top Impression Share Lost To Rank Percent |
| Top Impression Share Percent | Top Vs Other |
| Tracking Template | View Through Conversions |
Data View Details: Account Performance
| Clicks | Absolute Top Impression Rate Percent |
| Absolute Top Impression Share Lost To Budget Percent | Absolute Top Impression Share Lost To Rank Percent |
| Absolute Top Impression Share Percent | All Conversion Rate |
| All Conversions | All Cost Per Conversion |
| All Return On AdSpend (ROAS) | All Revenue |
| All Revenue Per Conversion | Assists |
| Audience Impression Lost To Budget Percent | Audience Impression Lost To Rank Percent |
| Audience Impression Share Percent | Average Cpc |
| Average Position | Click Share Percent |
| Conversion Rate | Conversions |
| Cost Per Assist | Cost Per Conversion |
| CTR | Exact Match Impression Share Percent |
| Impression Lost To Budget Percent | Impression Lost To Rank Agg Percent |
| Impressions | Impression Share Percent |
| Low Quality Clicks Percent | Low Quality Conversion Rate |
| Low Quality Conversions | Low Quality GeneralClicks |
| Low Quality Impressions | Low Quality Impressions Percent |
| Low Quality Sophisticated Clicks | Phone Calls |
| Phone Impressions | Ptr |
| Return On Ad Spend | Revenue |
| Revenue Per Assist | Revenue Per Conversion |
| Spend | Top Impression Rate Percent |
| Top Impression Share Lost To Budget Percent | Top Impression Share Lost To Rank Percent |
| Top Impression Share Percent | View Through Conversions |
| Date | Account Id |
| Account Number | Account Status |
| Ad Distribution | Bid Match Type |
| Currency Code | Customer Id |
| Customer Name | Delivered Match Type |
| Device OS | Device Type |
| Goal | Goal Type |
| Low Quality Clicks | Network |
| Top Vs Other |
Data View Details: Ad Extension
| Clicks | All Conversion Rate |
| All Conversions | All Cost Per Conversion |
| All Return On AdSpend (ROAS) | All Revenue |
| All Revenue Per Conversion | Assists |
| Average Cpc | Conversion Rate |
| Conversions | Cost Per Assist |
| Cost Per Conversion | CTR |
| Impressions | Return On Ad Spend |
| Revenue | Revenue Per Assist |
| Revenue Per Conversion | Spend |
| Date | Account Id |
| Account Name | Account Status |
| Ad Extension Id | Ad Extension Property Value |
| Ad Extension Type Id | Ad Extension Version |
| Ad Group Id | Ad Group Name |
| Ad Group Status | Ad Id |
| Ad Status | Ad Title |
| Bid Match Type | Campaign Id |
| Campaign Name | Campaign Status |
| Delivered Match Type | Device OS |
| Device Type | Goal |
| Goal Type | Network |
| Top Vs Other |
Data View Details: Ad Group
| Clicks | Absolute Top Impression Rate Percent |
| Absolute Top Impression Share Lost To Budget Percent | Absolute Top Impression Share Lost To Rank Percent |
| Absolute Top Impression Share Percent | Ad Relevance |
| All Conversion Rate | All Conversions |
| All Cost Per Conversion | All Return On AdSpend (ROAS) |
| All Revenue | All Revenue Per Conversion |
| Assists | Audience Impression Lost To Budget Percent |
| Audience Impression Lost To Rank Percent | Audience Impression Share Percent |
| Average Cpc | Average Position |
| Click Share Percent | Conversion Rate |
| Conversions | Cost Per Assist |
| Cost Per Conversion | CTR |
| Exact Match Impression Share Percent | Expected Ctr |
| Historical Ad Relevance | Historical Expected Ctr |
| Historical Quality Score | Impression Lost To Budget Percent |
| Impression Lost To Rank Agg Percent | Impressions |
| Impression Share Percent | Phone Calls |
| Phone Impressions | Ptr |
| Quality Score | Return On Ad Spend |
| Revenue | Revenue Per Assist |
| Revenue Per Conversion | Spend |
| Top Impression Rate Percent | Top Impression Share Lost To Budget Percent |
| Top Impression Share Lost To Rank Percent | Top Impression Share Percent |
| View Through Conversions | Date |
| Account Id | Account Name |
| Account Number | Account Status |
| Ad Distribution | Ad Group Id |
| Ad Group Labels | Base Campaign Id |
| Bid Match Type | Campaign Id |
| Campaign Name | Campaign Status |
| Campaign Type | Currency Code |
| Customer Id | Customer Name |
| Custom Parameters | Delivered Match Type |
| Device OS | Device Type |
| Final Url Suffix | Goal |
| Goal Type | Landing Page Experience |
| Language | Network |
| Status | Top Vs Other |
| Tracking Template |
Data View Details: Ads
| Clicks | All Conversion Rate |
| All Conversions | All Cost Per Conversion |
| All Return On AdSpend (ROAS) | All Revenue |
| All Revenue Per Conversion | Assists |
| Average Cpc | Average Position |
| Conversion Rate | Conversions |
| Cost Per Assist | Cost Per Conversion |
| CTR | Impressions |
| Return On Ad Spend | Revenue |
| Revenue Per Assist | Revenue Per Conversion |
| Spend | View Through Conversions |
| Date | Ad Preview |
| Account Id | Account Name |
| Account Number | Account Status |
| Ad Description | Ad Description 2 |
| Ad Distribution | Ad Group Id |
| Ad Group Name | Ad Group Status |
| Ad Id | Ad Labels |
| Ad Status | Ad Type |
| Base Campaign Id | Bid Match Type |
| Business Name | Campaign Id |
| Campaign Name | Campaign Status |
| Campaign Type | Currency Code |
| Customer Id | Customer Name |
| Custom Parameters | Delivered Match Type |
| Destination Url | Device OS |
| Device Type | Display Url |
| Final APP URL | Final Mobile Url |
| Final Url | Final Url Suffix |
| Goal | Goal Type |
| Headline | Language |
| Long Headline | Network |
| Path1 | Path2 |
| Ad Title Part 1 | Ad Title Part 2 |
| Ad Title Part 3 | Top Vs Other |
| Tracking Template |
Data View Details: Age & Gender
| Clicks | All Conversions |
| All Revenue | Assists |
| Conversions | Extended Cost |
| Impressions | Revenue |
| Spend | View Through Conversions |
| Date | Account Id |
| Account Name | Account Number |
| Account Status | Ad Distribution |
| Ad Group Id | Ad Group Name |
| Ad Group Status | Base Campaign Id |
| Campaign Id | Campaign Name |
| Campaign Status | Gender |
| Goal | Goal Type |
| Language |
Data View Details: Audience
| All Conversions | All Conversion Rate |
| All Cost Per Conversion | All Return On AdSpend (ROAS) |
| All Revenue | All Revenue Per Conversion |
| Average Cpc | Average Position |
| Bid Adjustment | Clicks |
| Conversion Rate | Conversions |
| Cost Per Conversion | CTR |
| Impressions | Return On Ad Spend |
| Revenue | Revenue Per Conversion |
| Spend | View Through Conversions |
| Date | Account Id |
| Account Name | Account Number |
| Account Status | Ad Group Id |
| Ad Group Name | Ad Group Status |
| Association Id | Association Level |
| Association Status | Audience Id |
| Audience Type | Base Campaign Id |
| Campaign Id | Campaign Name |
| Campaign Status | Goal |
| Goal Type | Targeting Setting |
Data View Details: Budget
| Daily Spend | Monthly Budget |
| Month To Date Spend | Account Id |
| Account Name | Account Number |
| Campaign Id | Currency Code |
Data View Details: Calls
| Duration | Account Id |
| Account Name | Account Status |
| Ad Group Id | Ad Group Name |
| Ad Group Status | Area Code |
| Campaign Id | Campaign Status |
| City | Call End Time |
| State |
Data View Details: Campaign
| Clicks | Absolute Top Impression Rate Percent |
| Absolute Top Impression Share Lost To Budget Percent | Absolute Top Impression Share Lost To Rank Percent |
| Absolute Top Impression Share Percent | Ad Relevance |
| All Conversion Rate | All Conversions |
| All Cost Per Conversion | All Return On AdSpend (ROAS) |
| All Revenue | All Revenue Per Conversion |
| Assists | Audience Impression Lost To Budget Percent |
| Audience Impression Lost To Rank Percent | Audience Impression Share Percent |
| Average Cpc | Average Position |
| Click Share Percent | Conversion Rate |
| Conversions | Cost Per Assist |
| Cost Per Conversion | CTR |
| Exact Match Impression Share Percent | Expected Ctr |
| Historical Ad Relevance | Historical Expected Ctr |
| Historical Quality Score | Impression Lost To Budget Percent |
| Impression Lost To Rank Agg Percent | Impressions |
| Impression Share Percent | Low Quality Clicks Percent |
| Low Quality Conversion Rate | Low Quality Conversions |
| Low Quality GeneralClicks | Low Quality Impressions |
| Low Quality Impressions Percent | Low Quality Sophisticated Clicks |
| Phone Calls | Phone Impressions |
| Ptr | Quality Score |
| Return On Ad Spend | Revenue |
| Revenue Per Assist | Revenue Per Conversion |
| Spend | Top Impression Rate Percent |
| Top Impression Share Lost To Budget Percent | Top Impression Share Lost To Rank Percent |
| Top Impression Share Percent | View Through Conversions |
| Date | Account Id |
| Account Name | Account Number |
| Account Status | Ad Distribution |
| Base Campaign Id | Bid Match Type |
| Budget Association Status | Budget Name |
| Budget Status | Campaign Id |
| Campaign Labels | Campaign Status |
| Campaign Type | Currency Code |
| Customer Id | Customer Name |
| Custom Parameters | Delivered Match Type |
| Device OS | Device Type |
| Final Url Suffix | Goal |
| Goal Type | Historical Landing Page Experience |
| Landing Page Experience | Low Quality Clicks |
| Network | Top Vs Other |
| Tracking Template |
Data View Details: Dynamic Search Ads
| Clicks | All Conversion Rate |
| All Conversions | All Cost Per Conversion |
| All Return On AdSpend (ROAS) | All Revenue |
| All Revenue Per Conversion | Assists |
| Average Cpc | Average Position |
| Conversion Rate | Conversions |
| Cost Per Assist | Cost Per Conversion |
| CTR | Impressions |
| Return On Ad Spend | Revenue |
| Revenue Per Assist | Revenue Per Conversion |
| Spend | Date |
| Account Id | Account Name |
| Account Number | Account Status |
| Ad Distribution | Ad Group Id |
| Ad Group Name | Ad Group Status |
| Ad Id | Ad Status |
| Campaign Id | Campaign Name |
| Campaign Status | Category List |
| Customer Id | Customer Name |
| Device OS | Device Type |
| Dynamic Ad Target | Dynamic Ad Target ID |
| Feed URL | Final Url |
| Goal | Goal Type |
| Headline | Landing Page Title |
| Language | Network |
| Top Vs Other |
Data View Details: Geo Performance
| Clicks | All Conversion Rate |
| All Conversions | All Cost Per Conversion |
| All Return On AdSpend (ROAS) | All Revenue |
| All Revenue Per Conversion | Assists |
| Average Cpc | Average Position |
| Conversion Rate | Conversions |
| Cost Per Assist | Cost Per Conversion |
| CTR | Impressions |
| Radius | Return On Ad Spend |
| Revenue | Revenue Per Assist |
| Revenue Per Conversion | Spend |
| View Through Conversions | Account Id |
| Account Name | Account Number |
| Account Status | Ad Distribution |
| Ad Group Id | Ad Group Name |
| Ad Group Status | Base Campaign Id |
| Bid Match Type | Campaign Id |
| Campaign Name | Campaign Status |
| City | County |
| Currency Code | Delivered Match Type |
| Device OS | Device Type |
| Goal | Goal Type |
| Language | Location Id |
| Location Type | Metro Area |
| Most Specific Location | Network |
| Postal Code | Proximity Target Location |
| Top Vs Other |
Data View Details: Goals
| All Conversions | All Revenue |
| Assists | View Through Conversions |
| Date | Account Id |
| Account Name | Account Number |
| Account Status | Ad Group Id |
| Ad Group Name | Ad Group Status |
| Campaign Id | Campaign Name |
| Campaign Status | Device OS |
| Device Type | Goal Id |
| Goal Type | Keyword |
| Keyword Id | Keyword Status |
Data View Details: Keywords
| Clicks | Ad Relevance |
| All Conversion Rate | All Conversions |
| All Cost Per Conversion | All Return On AdSpend (ROAS) |
| All Revenue | All Revenue Per Conversion |
| Assists | Average Cpc |
| Average Position | Conversion Rate |
| Conversions | Cost Per Assist |
| Cost Per Conversion | CTR |
| Current Max Cpc | Expected Ctr |
| First Page Bid | Historical Ad Relevance |
| Historical Expected Ctr | Historical Quality Score |
| Impressions | Mainline1 Bid |
| Mainline Bid | Quality Impact |
| Quality Score | Return On Ad Spend |
| Revenue | Revenue Per Assist |
| Revenue Per Conversion | Spend |
| View Through Conversions | Date |
| Account Id | Account Name |
| Account Number | Account Status |
| Ad Distribution | Ad Group Id |
| Ad Group Name | Ad Group Status |
| Ad Id | Ad Type |
| Base Campaign Id | Bid Match Type |
| Bid Strategy Type | Campaign Id |
| Campaign Name | Campaign Status |
| Currency Code | Custom Parameters |
| Delivered Match Type | Destination Url |
| Device OS | Device Type |
| Final APP URL | Final Mobile Url |
| Final Url | Final Url Suffix |
| Goal | Goal Type |
| Historical Landing Page Experience | Keyword Id |
| Keyword Labels | Keyword Status |
| Landing Page Experience | Language |
| Network | Top Vs Other |
| Tracking Template |
Data View Details: Professional Demographics
| Clicks | All Conversions |
| All Revenue | Assists |
| Average Position | Conversions |
| Impressions | Revenue |
| Spend | View Through Conversions |
| Date | Account Id |
| Account Name | Account Number |
| Account Status | Ad Distribution |
| Ad Group Id | Ad Group Name |
| Ad Group Status | Campaign Id |
| Campaign Name | Campaign Status |
| Company Name | Goal |
| Goal Type | Job Function Name |
| Language |
Data View Details: Publisher Usage
| Clicks | All Conversion Rate |
| All Conversions | All Cost Per Conversion |
| All Return On AdSpend (ROAS) | All Revenue |
| All Revenue Per Conversion | Assists |
| Average Cpc | Average Position |
| Conversion Rate | Conversions |
| Cost Per Assist | Cost Per Conversion |
| CTR | Impressions |
| Return On Ad Spend | Revenue |
| Revenue Per Assist | Revenue Per Conversion |
| Spend | View Through Conversions |
| Date | Account Id |
| Account Name | Account Number |
| Account Status | Ad Distribution |
| Ad Group Id | Ad Group Name |
| Ad Group Status | Bid Match Type |
| Campaign Id | Campaign Name |
| Campaign Status | Currency Code |
| Delivered Match Type | Device OS |
| Device Type | Goal |
| Goal Type | Language |
| Network | Top Vs Other |
Data View Details: User Locations
| Clicks | All Conversion Rate |
| All Conversions | All Cost Per Conversion |
| All Return On AdSpend (ROAS) | All Revenue |
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