Microsoft Advertising

Microsoft Advertising

Microsoft Advertising (Formerly known as Bing Ads) helps you reach customers with search engine marketing (SEM), also known as pay-per-click advertising (PPC). Use Microsoft Ads to gain a distinct, valuable audience to help you get more clicks and more sales.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

  • Ad Extensions
  • Ad Groups
  • Ads
  • Campaigns
  • Demographics
  • Devices
  • Geo
  • Goals
  • Keywords
  • Network Breakdown

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics

  • Account
  • Account ID
  • Account Number
  • Account Status
  • Ad Extension ID
  • Ad Extension Type
  • Ad Extension Type ID
  • Ad Extension Version
  • Ad Group
  • Ad Group ID
  • Ad Group Status
  • Ad ID
  • Ad Status
  • Ad Title
  • Adjusted Impression Share
  • Age Group
  • Assists
  • Average Position
  • Avg. Daily Impr. Share Lost to Budget
  • Avg. Daily Impression Share
  • Avg. Quality Score
  • Bid Match Type
  • CPC
  • CPM
  • CTR
  • Campaign
  • Campaign ID
  • Campaign Labels
  • Campaign Status
  • City
  • Clicks
  • Client
  • Client CPC
  • Client CPM
  • Client Cost
  • Client Cost Per Conversion
  • Client Cost per Assist
  • Conversion Rate
  • Conversions
  • Cost Per Conversion
  • Cost per Assist
  • Country
  • Currency
  • Date
  • Delivered Match Type
  • Description
  • Device OS
  • Device Type
  • Display URL
  • Est. Available Impressions
  • Estimated CTR
  • Estimated Clicks
  • Estimated Conversion Rate
  • Estimated Conversions
  • Estimated Impressions
  • Gender
  • Goal
  • Goal Conversions
  • Goal Id
  • Goal Type
  • Headline 1
  • Headline 2
  • Impressions
  • Keyword
  • Metro Area
  • Network
  • Operating System
  • Phone Calls
  • Phone Impressions
  • Return on Ad Spend
  • Revenue
  • Revenue Per Assist
  • Revenue Per Conversion
  • Revenue per Click
  • Revenue per Thousand Impr.
  • Spend
  • State
  • Title
  • Top vs Other
  • Type
  • UTM: Campaign
  • UTM: Content
  • UTM: Medium
  • UTM: Source
  • UTM: Term

Data View Details: Ad Extensions

  • Account
  • Account ID
  • Account Number
  • Account Status
  • Ad Extension ID
  • Ad Extension Type
  • Ad Extension Type ID
  • Ad Extension Version
  • Ad Group
  • Ad Group ID
  • Ad Group Status
  • Ad ID
  • Ad Status
  • Ad Title
  • Assists
  • Bid Match Type
  • CPC
  • CPM
  • CTR
  • Campaign
  • Campaign ID
  • Campaign Labels
  • Campaign Status
  • Clicks
  • Client
  • Client CPC
  • Client CPM
  • Client Cost
  • Client Cost Per Conversion
  • Client Cost per Assist
  • Conversion Rate
  • Conversions
  • Cost Per Conversion
  • Cost per Assist
  • Date
  • Delivered Match Type
  • Description
  • Device Type
  • Impressions
  • Network
  • Return on Ad Spend
  • Revenue
  • Revenue per Click
  • Revenue per Thousand Impr.
  • Spend
  • Top vs Other

Data View Details: Ad Groups

  • Account
  • Account ID
  • Account Number
  • Account Status
  • Ad Group
  • Ad Group ID
  • Ad Group Status
  • Adjusted Impression Share
  • Assists
  • Average Position
  • Avg. Daily Impr. Share Lost to Budget
  • Avg. Daily Impression Share
  • CPC
  • CPM
  • CTR
  • Campaign
  • Campaign ID
  • Campaign Labels
  • Campaign Status
  • Clicks
  • Client
  • Client CPC
  • Client CPM
  • Client Cost
  • Client Cost Per Conversion
  • Client Cost per Assist
  • Conversion Rate
  • Conversions
  • Cost Per Conversion
  • Cost per Assist
  • Date
  • Est. Available Impressions
  • Goal Conversions
  • Impressions
  • Phone Calls
  • Phone Impressions
  • Return on Ad Spend
  • Revenue
  • Revenue per Click
  • Revenue per Thousand Impr.
  • Spend

Data View Details: Ads

  • Account
  • Account ID
  • Account Number
  • Account Status
  • Ad Group
  • Ad Group ID
  • Ad Group Status
  • Ad ID
  • Ad Status
  • Assists
  • Average Position
  • CPC
  • CPM
  • CTR
  • Campaign
  • Campaign ID
  • Campaign Labels
  • Campaign Status
  • Clicks
  • Client
  • Client CPC
  • Client CPM
  • Client Cost
  • Client Cost Per Conversion
  • Client Cost per Assist
  • Conversion Rate
  • Conversions
  • Cost Per Conversion
  • Cost per Assist
  • Date
  • Description
  • Display URL
  • Headline 1
  • Headline 2
  • Impressions
  • Return on Ad Spend
  • Revenue
  • Revenue per Click
  • Revenue per Thousand Impr.
  • Spend
  • Title
  • Type
  • UTM: Campaign
  • UTM: Content
  • UTM: Medium
  • UTM: Source
  • UTM: Term

Data View Details: Campaigns

  • Account
  • Account ID
  • Account Number
  • Account Status
  • Adjusted Impression Share
  • Assists
  • Average Position
  • Avg. Daily Impr. Share Lost to Budget
  • Avg. Daily Impression Share
  • CPC
  • CPM
  • CTR
  • Campaign
  • Campaign ID
  • Campaign Labels
  • Campaign Status
  • Clicks
  • Client CPC
  • Client CPM
  • Client Cost
  • Client Cost Per Conversion
  • Client Cost per Assist
  • Conversion Rate
  • Conversions
  • Cost Per Conversion
  • Cost per Assist
  • Currency
  • Date
  • Est. Available Impressions
  • Goal Conversions
  • Impressions
  • Phone Calls
  • Phone Impressions
  • Return on Ad Spend
  • Revenue
  • Revenue per Click
  • Revenue per Thousand Impr.
  • Spend

Data View Details: Demographics

  • Account
  • Account ID
  • Account Number
  • Account Status
  • Ad Group
  • Ad Group ID
  • Ad Group Status
  • Age Group
  • Campaign
  • Campaign ID
  • Campaign Labels
  • Campaign Status
  • Client
  • Date
  • Estimated CTR
  • Estimated Clicks
  • Estimated Conversion Rate
  • Estimated Conversions
  • Estimated Impressions
  • Gender

Data View Details: Devices

  • Account
  • Account ID
  • Account Number
  • Account Status
  • Ad Group
  • Ad Group ID
  • Ad Group Status
  • Assists
  • Average Position
  • CPC
  • CTR
  • Campaign
  • Campaign ID
  • Campaign Labels
  • Campaign Status
  • Clicks
  • Client
  • Client CPC
  • Client CPM
  • Client Cost
  • Client Cost Per Conversion
  • Client Cost per Assist
  • Conversions
  • Cost Per Assist
  • Date
  • Device Type
  • Impressions
  • Operating System
  • Return on Ad Spend
  • Revenue
  • Revenue Per Assist
  • Revenue Per Click
  • Revenue Per Conversion
  • Revenue Per Thousand Impr.
  • Spend

Data View Details: Geo

  • Account
  • Account ID
  • Account Number
  • Account Status
  • Ad Group
  • Ad Group ID
  • Ad Group Status
  • Assists
  • Average Position
  • CPC
  • CPM
  • CTR
  • Campaign
  • Campaign ID
  • Campaign Labels
  • Campaign Status
  • City
  • Clicks
  • Client
  • Client CPC
  • Client CPM
  • Client Cost
  • Client Cost Per Conversion
  • Client Cost per Assist
  • Conversions
  • Cost Per Assist
  • Cost Per Conversion
  • Country
  • Date
  • Impressions
  • Metro Area
  • Revenue
  • Revenue Per Assist
  • Revenue Per Conversion
  • Spend
  • State

Data View Details: Goals

  • Account
  • Account ID
  • Account Number
  • Account Status
  • Ad Group
  • Ad Group ID
  • Ad Group Status
  • Assists
  • Campaign
  • Campaign ID
  • Campaign Labels
  • Campaign Status
  • Client
  • Conversions
  • Date
  • Device OS
  • Device Type
  • Goal
  • Goal Id
  • Goal Type
  • Revenue
  • Revenue Per Assist
  • Revenue Per Conversion

Data View Details: Keywords

  • Account
  • Account ID
  • Account Number
  • Account Status
  • Ad Group
  • Ad Group ID
  • Ad Group Status
  • Assists
  • Average Position
  • Avg. Quality Score
  • Bid Match Type
  • CPC
  • CPM
  • CTR
  • Campaign
  • Campaign ID
  • Campaign Labels
  • Campaign Status
  • Clicks
  • Client
  • Client CPC
  • Client CPM
  • Client Cost
  • Client Cost Per Conversion
  • Client Cost per Assist
  • Conversion Rate
  • Conversions
  • Cost Per Conversion
  • Cost per Assist
  • Date
  • Impressions
  • Keyword
  • Return on Ad Spend
  • Revenue
  • Revenue per Click
  • Revenue per Thousand Impr.
  • Spend

Data View Details: Network Breakdown

  • Account
  • Account ID
  • Account Number
  • Account Status
  • Adjusted Impression Share
  • Assists
  • Average Position
  • Avg. Daily Impr. Share Lost to Budget
  • Avg. Daily Impression Share
  • CPC
  • CPM
  • CTR
  • Campaign
  • Campaign ID
  • Campaign Labels
  • Campaign Status
  • Clicks
  • Client CPC
  • Client CPM
  • Client Cost
  • Client Cost Per Conversion
  • Client Cost per Assist
  • Conversion Rate
  • Conversions
  • Cost Per Conversion
  • Cost per Assist
  • Date
  • Est. Available Impressions
  • Impressions
  • Network
  • Phone Calls
  • Phone Impressions
  • Return on Ad Spend
  • Revenue
  • Revenue per Click
  • Revenue per Thousand Impr.
  • Spend

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