Microsoft Advertising

Microsoft Advertising

Microsoft Advertising (Formerly known as Bing Ads) helps you reach customers with search engine marketing (SEM), also known as pay-per-click advertising (PPC). Use Microsoft Ads to gain a distinct, valuable audience to help you get more clicks and more sales.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

  • Campaigns
  • Ad Groups
  • Keywords
  • Ads
  • Demographics
  • Geo
  • Devices
  • Ad Extensions
  • Network Breakdown
  • Goals

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

See Sample Metrics

  • Average Position
  • Impressions
  • Clicks
  • CTR
  • CPC
  • Spend
  • Conversions
  • CPM
  • Cost Per Conversion
  • Revenue
  • Revenue per Click
  • Revenue per Thousand Impr.
  • Return on Ad Spend
  • Conversion Rate
  • Avg. Daily Impression Share
  • Avg. Daily Impr. Share Lost to Budget
  • Avg. Daily Impr. Share Lost to Page Relevance Score (Deprecated)
  • Avg. Daily Impr. Share Lost to Keyword Relevance Score (Deprecated)
  • Phone Impressions
  • Phone Calls
  • Adjusted Impression Share
  • Est. Available Impressions
  • Assists
  • Cost per Assist
  • Campaigns Count

Start Automating Your Marketing Data Today!

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