Microsoft Advertising

Microsoft Advertising (Formerly known as Bing Ads) helps you reach customers with search engine marketing (SEM), also known as pay-per-click advertising (PPC). Use Microsoft Ads to gain a distinct, valuable audience to help you get more clicks and more sales.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics:
Account Account
Account ID Account ID
Account Number Account Number
Account Status Account Status
Ad Extension ID Ad Extension Type ID
Ad Extension Version Ad Group
Ad Group ID Ad Group ID
Ad Group ID Ad Group Status
Ad ID Ad ID
Ad Preview Ad Status
Ad Status Ad Title
Adjusted Impression Share Age Group
Assists Average Position
Average Position Avg. Daily Impr. Share Lost to Budget
Avg. Daily Impression Share Avg. Quality Score
Bid Match Type CPC
CPM CTR
Campaign Campaign ID
Campaign ID Campaign ID
Campaign Labels Campaign Status
Campaign Status City
Clicks Client
Client CPC Client CPM
Client Cost Client Cost Per Conversion
Client Cost per Assist Conversion Rate
Conversions Cost Per Assist
Cost Per Conversion Cost per Assist
Country Currency
Current Budget Association Status Current Budget Name
Current Budget Status Daily Budget
Date Delivered Match Type
Description Description
Description 1 Description 2
Description 3 Description 4
Description 5 Descriptions
Device OS Device Type
Display URL Est. Available Impressions
Estimated CTR Estimated Conversion Rate
Final URL Gender
Goal Conversions Goal Id
Goal Type Headline 1
Headline 10 Headline 11
Headline 12 Headline 13
Headline 14 Headline 15
Headline 2 Headline 3
Headline 4 Headline 5
Headline 6 Headline 7
Headline 8 Headline 9
Headlines Impressions
Keyword ID Keyword ID
Metro Area Network
Network Path 1
Path 2 Phone Calls
Phone Impressions Return on Ad Spend
Revenue Revenue Per Assist
Revenue Per Assist Revenue Per Conversion
Revenue Per Conversion Revenue per Click
Revenue per Thousand Impr. Spend
State Title Part 1
Title Part 2 Title Part 3
Top vs Other Tracking URL Template
Type UTM: Campaign
UTM: Content UTM: Medium
UTM: Source UTM: Term
Client Campaign
Campaign ID Campaign Status
Account Account ID
Account Number Account Status
Campaign Labels Ad Group
Ad Group ID Ad Group Status
Ad Title Ad ID
Ad Status Ad Extension Type
Ad Extension Type ID Ad Extension ID
Ad Extension Version Description
Device Type Impressions
Clicks CTR
Spend CPC
CPM Conversions
Cost Per Conversion Bid Match Type
Delivered Match Type Network
Top vs Other Revenue
Revenue per Click Revenue per Thousand Impr.
Return on Ad Spend Conversion Rate
Assists Cost per Assist
Client Cost Client CPC
Client CPM Client Cost Per Conversion
Client Cost per Assist Date
Client Campaign
Campaign ID Campaign Status
Account Account ID
Account Number Account Status
Campaign Labels Ad Group
Ad Group ID Ad Group Status
Average Position Impressions
Clicks CTR
Spend CPC
CPM Conversions
Cost Per Conversion Revenue
Revenue per Click Revenue per Thousand Impr.
Return on Ad Spend Conversion Rate
Avg. Daily Impression Share Avg. Daily Impr. Share Lost to Budget
Est. Available Impressions Adjusted Impression Share
Phone Impressions Phone Calls
Assists Cost per Assist
Goal Conversions Client Cost
Client CPC Client CPM
Client Cost Per Conversion Client Cost per Assist
Date
Campaign Campaign ID
Campaign Status Account
Account ID Account Number
Account Status Campaign Labels
Tracking URL Template Currency
Current Budget Name Current Budget Status
Current Budget Association Status Daily Budget
Average Position Impressions
Clicks CTR
CPC CPM
Spend Conversions
Cost Per Conversion Revenue
Revenue per Click Revenue per Thousand Impr.
Return on Ad Spend Conversion Rate
Avg. Daily Impression Share Avg. Daily Impr. Share Lost to Budget
Est. Available Impressions Adjusted Impression Share
Phone Impressions Phone Calls
Assists Cost per Assist
Goal Conversions Client Cost
Client CPC Client CPM
Client Cost Per Conversion Client Cost per Assist
Date
Client Campaign
Campaign ID Campaign Status
Account Account ID
Account Number Account Status
Campaign Labels Ad Group
Ad Group ID Ad Group Status
Age Group Gender
Estimated Impressions Estimated Clicks
Estimated Conversions Estimated CTR
Estimated Conversion Rate Date
Client Campaign
Campaign ID Campaign Status
Account Account ID
Account Number Account Status
Campaign Labels Ad Group
Ad Group ID Ad Group Status
Device Type Operating System
Average Position Impressions
Clicks CPC
CTR Spend
Conversions Assists
Cost Per Assist Revenue
Revenue Per Assist Revenue Per Conversion
Revenue Per Click Revenue Per Thousand Impr.
Return on Ad Spend Client Cost
Client CPC Client CPM
Client Cost Per Conversion Client Cost per Assist
Date
Client Campaign
Campaign ID Campaign Status
Account Account ID
Account Number Account Status
Ad Group Ad Group ID
Ad Group Status Campaign Labels
City Metro Area
State Country
Average Position Impressions
Clicks CTR
Spend CPC
CPM Conversions
Cost Per Conversion Assists
Cost Per Assist Revenue
Revenue Per Assist Revenue Per Conversion
Client Cost Client CPC
Client CPM Client Cost Per Conversion
Client Cost per Assist Date
Client Campaign
Campaign ID Campaign Status
Account Account ID
Account Number Account Status
Ad Group Ad Group ID
Ad Group Status Campaign Labels
Goal Goal Id
Goal Type Device Type
Device OS Keyword ID
Conversions Assists
Revenue Revenue Per Assist
Revenue Per Conversion Date
Client Campaign
Campaign ID Campaign Status
Account Account ID
Account Number Account Status
Campaign Labels Ad Group
Ad Group ID Ad Group Status
Keyword Keyword ID
Bid Match Type Average Position
Impressions Clicks
CTR Spend
CPC CPM
Conversions Cost Per Conversion
Revenue Revenue per Click
Revenue per Thousand Impr. Return on Ad Spend
Conversion Rate Assists
Cost per Assist Avg. Quality Score
Client Cost Client CPC
Client CPM Client Cost Per Conversion
Client Cost per Assist Date
Campaign Campaign ID
Campaign Status Account
Account ID Account Number
Account Status Campaign Labels
Network Average Position
Impressions Clicks
CTR Spend
CPC CPM
Conversions Cost Per Conversion
Revenue Revenue per Click
Revenue per Thousand Impr. Return on Ad Spend
Conversion Rate Avg. Daily Impression Share
Avg. Daily Impr. Share Lost to Budget Est. Available Impressions
Adjusted Impression Share Phone Impressions
Phone Calls Assists
Cost per Assist Client Cost
Client CPC Client CPM
Client Cost Per Conversion Client Cost per Assist
Date
All Dimensions and Metrics:
Absolute Top Impression Rate Percent Absolute Top Impression Share Lost To Budget Percent
Absolute Top Impression Share Lost To Rank Percent Absolute Top Impression Share Percent
Account Id Account Name
Account Number Account Status
Ad Description Ad Description 2
Ad Distribution Ad Extension Id
Ad Extension Property Value Ad Extension Type Id
Ad Extension Version Ad Group Id
Ad Group Labels Ad Group Name
Ad Group Status Ad Id
Ad Labels Ad Preview
Ad Relevance Ad Status
Ad Title Ad Title Part 1
Ad Title Part 2 Ad Title Part 3
Ad Type All Conversion Rate
All Conversions All Cost Per Conversion
All Return On AdSpend (ROAS) All Revenue
All Revenue Per Conversion Area Code
Assists Association Id
Association Level Association Status
Audience Id Audience Impression Lost To Budget Percent
Audience Impression Lost To Rank Percent Audience Impression Share Percent
Audience Type Average Cpc
Average Position Base Campaign Id
Bid Adjustment Bid Match Type
Bid Strategy Type Budget Association Status
Budget Name Budget Status
Business Name CTR
Call End Time Campaign Id
Campaign Labels Campaign Name
Campaign Status Campaign Type
Category List City
Click Share Percent Clicks
Company Name Conversion Rate
Conversions Cost Per Assist
Cost Per Conversion Country
County Currency Code
Current Max Cpc Custom Parameters
Customer Id Customer Name
Daily Spend Date
Delivered Match Type Destination Url
Device OS Device Type
Display Url Duration
Dynamic Ad Target Dynamic Ad Target ID
Exact Match Impression Share Percent Expected Ctr
Extended Cost Feed URL
Final APP URL Final Mobile Url
Final Url Final Url Suffix
First Page Bid Gender
Goal Goal Id
Goal Type Headline
Historical Ad Relevance Historical Expected Ctr
Historical Landing Page Experience Historical Quality Score
Impression Lost To Budget Percent Impression Lost To Rank Agg Percent
Impression Share Percent Impressions
Job Function Name Keyword
Keyword Id Keyword Labels
Keyword Status Landing Page Experience
Landing Page Title Language
Location Id Location Type
Long Headline Low Quality Clicks
Low Quality Clicks Percent Low Quality Conversion Rate
Low Quality Conversions Low Quality GeneralClicks
Low Quality Impressions Low Quality Impressions Percent
Low Quality Sophisticated Clicks Mainline Bid
Mainline1 Bid Metro Area
Month To Date Spend Monthly Budget
Most Specific Location Network
Path1 Path2
Phone Calls Phone Impressions
Postal Code Proximity Target Location
Ptr Quality Impact
Quality Score Query Intent City
Query Intent Country Query Intent County
Query Intent DMA Query Intent Location Id
Query Intent Postal Code Query Intent State
Radius Return On Ad Spend
Revenue Revenue Per Assist
Revenue Per Conversion Spend
State Status
Targeting Setting Top Impression Rate Percent
Top Impression Share Lost To Budget Percent Top Impression Share Lost To Rank Percent
Top Impression Share Percent Top Vs Other
Tracking Template View Through Conversions
Clicks Absolute Top Impression Rate Percent
Absolute Top Impression Share Lost To Budget Percent Absolute Top Impression Share Lost To Rank Percent
Absolute Top Impression Share Percent All Conversion Rate
All Conversions All Cost Per Conversion
All Return On AdSpend (ROAS) All Revenue
All Revenue Per Conversion Assists
Audience Impression Lost To Budget Percent Audience Impression Lost To Rank Percent
Audience Impression Share Percent Average Cpc
Average Position Click Share Percent
Conversion Rate Conversions
Cost Per Assist Cost Per Conversion
CTR Exact Match Impression Share Percent
Impression Lost To Budget Percent Impression Lost To Rank Agg Percent
Impressions Impression Share Percent
Low Quality Clicks Percent Low Quality Conversion Rate
Low Quality Conversions Low Quality GeneralClicks
Low Quality Impressions Low Quality Impressions Percent
Low Quality Sophisticated Clicks Phone Calls
Phone Impressions Ptr
Return On Ad Spend Revenue
Revenue Per Assist Revenue Per Conversion
Spend Top Impression Rate Percent
Top Impression Share Lost To Budget Percent Top Impression Share Lost To Rank Percent
Top Impression Share Percent View Through Conversions
Date Account Id
Account Number Account Status
Ad Distribution Bid Match Type
Currency Code Customer Id
Customer Name Delivered Match Type
Device OS Device Type
Goal Goal Type
Low Quality Clicks Network
Top Vs Other
Clicks All Conversion Rate
All Conversions All Cost Per Conversion
All Return On AdSpend (ROAS) All Revenue
All Revenue Per Conversion Assists
Average Cpc Conversion Rate
Conversions Cost Per Assist
Cost Per Conversion CTR
Impressions Return On Ad Spend
Revenue Revenue Per Assist
Revenue Per Conversion Spend
Date Account Id
Account Name Account Status
Ad Extension Id Ad Extension Property Value
Ad Extension Type Id Ad Extension Version
Ad Group Id Ad Group Name
Ad Group Status Ad Id
Ad Status Ad Title
Bid Match Type Campaign Id
Campaign Name Campaign Status
Delivered Match Type Device OS
Device Type Goal
Goal Type Network
Top Vs Other
Clicks Absolute Top Impression Rate Percent
Absolute Top Impression Share Lost To Budget Percent Absolute Top Impression Share Lost To Rank Percent
Absolute Top Impression Share Percent Ad Relevance
All Conversion Rate All Conversions
All Cost Per Conversion All Return On AdSpend (ROAS)
All Revenue All Revenue Per Conversion
Assists Audience Impression Lost To Budget Percent
Audience Impression Lost To Rank Percent Audience Impression Share Percent
Average Cpc Average Position
Click Share Percent Conversion Rate
Conversions Cost Per Assist
Cost Per Conversion CTR
Exact Match Impression Share Percent Expected Ctr
Historical Ad Relevance Historical Expected Ctr
Historical Quality Score Impression Lost To Budget Percent
Impression Lost To Rank Agg Percent Impressions
Impression Share Percent Phone Calls
Phone Impressions Ptr
Quality Score Return On Ad Spend
Revenue Revenue Per Assist
Revenue Per Conversion Spend
Top Impression Rate Percent Top Impression Share Lost To Budget Percent
Top Impression Share Lost To Rank Percent Top Impression Share Percent
View Through Conversions Date
Account Id Account Name
Account Number Account Status
Ad Distribution Ad Group Id
Ad Group Labels Base Campaign Id
Bid Match Type Campaign Id
Campaign Name Campaign Status
Campaign Type Currency Code
Customer Id Customer Name
Custom Parameters Delivered Match Type
Device OS Device Type
Final Url Suffix Goal
Goal Type Landing Page Experience
Language Network
Status Top Vs Other
Tracking Template
Clicks All Conversion Rate
All Conversions All Cost Per Conversion
All Return On AdSpend (ROAS) All Revenue
All Revenue Per Conversion Assists
Average Cpc Average Position
Conversion Rate Conversions
Cost Per Assist Cost Per Conversion
CTR Impressions
Return On Ad Spend Revenue
Revenue Per Assist Revenue Per Conversion
Spend View Through Conversions
Date Ad Preview
Account Id Account Name
Account Number Account Status
Ad Description Ad Description 2
Ad Distribution Ad Group Id
Ad Group Name Ad Group Status
Ad Id Ad Labels
Ad Status Ad Type
Base Campaign Id Bid Match Type
Business Name Campaign Id
Campaign Name Campaign Status
Campaign Type Currency Code
Customer Id Customer Name
Custom Parameters Delivered Match Type
Destination Url Device OS
Device Type Display Url
Final APP URL Final Mobile Url
Final Url Final Url Suffix
Goal Goal Type
Headline Language
Long Headline Network
Path1 Path2
Ad Title Part 1 Ad Title Part 2
Ad Title Part 3 Top Vs Other
Tracking Template
Clicks All Conversions
All Revenue Assists
Conversions Extended Cost
Impressions Revenue
Spend View Through Conversions
Date Account Id
Account Name Account Number
Account Status Ad Distribution
Ad Group Id Ad Group Name
Ad Group Status Base Campaign Id
Campaign Id Campaign Name
Campaign Status Gender
Goal Goal Type
Language
All Conversions All Conversion Rate
All Cost Per Conversion All Return On AdSpend (ROAS)
All Revenue All Revenue Per Conversion
Average Cpc Average Position
Bid Adjustment Clicks
Conversion Rate Conversions
Cost Per Conversion CTR
Impressions Return On Ad Spend
Revenue Revenue Per Conversion
Spend View Through Conversions
Date Account Id
Account Name Account Number
Account Status Ad Group Id
Ad Group Name Ad Group Status
Association Id Association Level
Association Status Audience Id
Audience Type Base Campaign Id
Campaign Id Campaign Name
Campaign Status Goal
Goal Type Targeting Setting
Daily Spend Monthly Budget
Month To Date Spend Account Id
Account Name Account Number
Campaign Id Currency Code
Duration Account Id
Account Name Account Status
Ad Group Id Ad Group Name
Ad Group Status Area Code
Campaign Id Campaign Status
City Call End Time
State
Clicks Absolute Top Impression Rate Percent
Absolute Top Impression Share Lost To Budget Percent Absolute Top Impression Share Lost To Rank Percent
Absolute Top Impression Share Percent Ad Relevance
All Conversion Rate All Conversions
All Cost Per Conversion All Return On AdSpend (ROAS)
All Revenue All Revenue Per Conversion
Assists Audience Impression Lost To Budget Percent
Audience Impression Lost To Rank Percent Audience Impression Share Percent
Average Cpc Average Position
Click Share Percent Conversion Rate
Conversions Cost Per Assist
Cost Per Conversion CTR
Exact Match Impression Share Percent Expected Ctr
Historical Ad Relevance Historical Expected Ctr
Historical Quality Score Impression Lost To Budget Percent
Impression Lost To Rank Agg Percent Impressions
Impression Share Percent Low Quality Clicks Percent
Low Quality Conversion Rate Low Quality Conversions
Low Quality GeneralClicks Low Quality Impressions
Low Quality Impressions Percent Low Quality Sophisticated Clicks
Phone Calls Phone Impressions
Ptr Quality Score
Return On Ad Spend Revenue
Revenue Per Assist Revenue Per Conversion
Spend Top Impression Rate Percent
Top Impression Share Lost To Budget Percent Top Impression Share Lost To Rank Percent
Top Impression Share Percent View Through Conversions
Date Account Id
Account Name Account Number
Account Status Ad Distribution
Base Campaign Id Bid Match Type
Budget Association Status Budget Name
Budget Status Campaign Id
Campaign Labels Campaign Status
Campaign Type Currency Code
Customer Id Customer Name
Custom Parameters Delivered Match Type
Device OS Device Type
Final Url Suffix Goal
Goal Type Historical Landing Page Experience
Landing Page Experience Low Quality Clicks
Network Top Vs Other
Tracking Template
Clicks All Conversion Rate
All Conversions All Cost Per Conversion
All Return On AdSpend (ROAS) All Revenue
All Revenue Per Conversion Assists
Average Cpc Average Position
Conversion Rate Conversions
Cost Per Assist Cost Per Conversion
CTR Impressions
Return On Ad Spend Revenue
Revenue Per Assist Revenue Per Conversion
Spend Date
Account Id Account Name
Account Number Account Status
Ad Distribution Ad Group Id
Ad Group Name Ad Group Status
Ad Id Ad Status
Campaign Id Campaign Name
Campaign Status Category List
Customer Id Customer Name
Device OS Device Type
Dynamic Ad Target Dynamic Ad Target ID
Feed URL Final Url
Goal Goal Type
Headline Landing Page Title
Language Network
Top Vs Other
Clicks All Conversion Rate
All Conversions All Cost Per Conversion
All Return On AdSpend (ROAS) All Revenue
All Revenue Per Conversion Assists
Average Cpc Average Position
Conversion Rate Conversions
Cost Per Assist Cost Per Conversion
CTR Impressions
Radius Return On Ad Spend
Revenue Revenue Per Assist
Revenue Per Conversion Spend
View Through Conversions Account Id
Account Name Account Number
Account Status Ad Distribution
Ad Group Id Ad Group Name
Ad Group Status Base Campaign Id
Bid Match Type Campaign Id
Campaign Name Campaign Status
City County
Currency Code Delivered Match Type
Device OS Device Type
Goal Goal Type
Language Location Id
Location Type Metro Area
Most Specific Location Network
Postal Code Proximity Target Location
Top Vs Other
All Conversions All Revenue
Assists View Through Conversions
Date Account Id
Account Name Account Number
Account Status Ad Group Id
Ad Group Name Ad Group Status
Campaign Id Campaign Name
Campaign Status Device OS
Device Type Goal Id
Goal Type Keyword
Keyword Id Keyword Status
Clicks Ad Relevance
All Conversion Rate All Conversions
All Cost Per Conversion All Return On AdSpend (ROAS)
All Revenue All Revenue Per Conversion
Assists Average Cpc
Average Position Conversion Rate
Conversions Cost Per Assist
Cost Per Conversion CTR
Current Max Cpc Expected Ctr
First Page Bid Historical Ad Relevance
Historical Expected Ctr Historical Quality Score
Impressions Mainline1 Bid
Mainline Bid Quality Impact
Quality Score Return On Ad Spend
Revenue Revenue Per Assist
Revenue Per Conversion Spend
View Through Conversions Date
Account Id Account Name
Account Number Account Status
Ad Distribution Ad Group Id
Ad Group Name Ad Group Status
Ad Id Ad Type
Base Campaign Id Bid Match Type
Bid Strategy Type Campaign Id
Campaign Name Campaign Status
Currency Code Custom Parameters
Delivered Match Type Destination Url
Device OS Device Type
Final APP URL Final Mobile Url
Final Url Final Url Suffix
Goal Goal Type
Historical Landing Page Experience Keyword Id
Keyword Labels Keyword Status
Landing Page Experience Language
Network Top Vs Other
Tracking Template
Clicks All Conversions
All Revenue Assists
Average Position Conversions
Impressions Revenue
Spend View Through Conversions
Date Account Id
Account Name Account Number
Account Status Ad Distribution
Ad Group Id Ad Group Name
Ad Group Status Campaign Id
Campaign Name Campaign Status
Company Name Goal
Goal Type Job Function Name
Language
Clicks All Conversion Rate
All Conversions All Cost Per Conversion
All Return On AdSpend (ROAS) All Revenue
All Revenue Per Conversion Assists
Average Cpc Average Position
Conversion Rate Conversions
Cost Per Assist Cost Per Conversion
CTR Impressions
Return On Ad Spend Revenue
Revenue Per Assist Revenue Per Conversion
Spend View Through Conversions
Date Account Id
Account Name Account Number
Account Status Ad Distribution
Ad Group Id Ad Group Name
Ad Group Status Bid Match Type
Campaign Id Campaign Name
Campaign Status Currency Code
Delivered Match Type Device OS
Device Type Goal
Goal Type Language
Network Top Vs Other
Clicks All Conversion Rate
All Conversions All Cost Per Conversion
All Return On AdSpend (ROAS) All Revenue
Assists Average Cpc
Average Position Conversion Rate
Conversions Cost Per Assist
Cost Per Conversion CTR
Impressions Radius
Return On Ad Spend Revenue
Revenue Per Assist Revenue Per Conversion
Spend View Through Conversions
Date Account Id
Account Name Account Number
Ad Distribution Ad Group Id
Ad Group Name Bid Match Type
Campaign Id City
Country County
Currency Code Delivered Match Type
Device OS Device Type
Goal Goal Type
Language Location Id
Metro Area Network
Postal Code Proximity Target Location
Query Intent City Query Intent Country
Query Intent County Query Intent DMA
Query Intent Location Id Query Intent Postal Code
Query Intent State Top Vs Other

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