MediaMath

MediaMath’s math-driven Marketing Operating System, TerminalOne™, brings together digital media and data into a powerful and flexible solution.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics:
100% Completion Rate 100% Completions
25% Completion Rate 25% Completions
50% Completion Rate 50% Completions
75% Completion Rate 75% Completions
Advertiser Advertiser
Advertiser ID Advertiser ID
Browser Budget
CPC CPM
CTR CTR
Campaign Campaign Cost Fill Rate
Campaign Cost OSI Campaign ID
Campaign ID Campaign ID
Campaign Impr. Fill Rate Campaign Impr. OSI
Channel Clicks
Client Client CPC
Client CPM Client Total Spend
Conversion Rate Country
Creative Concept Creative Concept ID
Creative ID Currency Code
Date Daypart
Device Name End Date
Expands Goal Type
Goal Type Goal Value
Impressions Lifetime CTR
Lifetime Clicks Lifetime Impressions
MM Data Cost Media Cost
Metro Name Post Click Conv. Rate
Post Click Conversions Post View Conv. Rate
Post View Conversions Region ID
Revenue Rewinds
Size Start Date
Starts Stategy Type
Strategy ID Strategy Type
Timezone Total Ad Cost
Total Conversions Total Spend
UDI Data Cost
Advertiser Advertiser ID
Campaign Campaign ID
Budget Start Date
End Date Goal Type
Goal Value Channel
Currency Code Timezone
Clicks Impressions
CTR Lifetime Clicks
Lifetime Impressions Lifetime CTR
Post Click Conversions Post View Conversions
Total Conversions Post Click Conv. Rate
Post View Conv. Rate Conversion Rate
Total Spend Media Cost
MM Data Cost Total Ad Cost
UDI Data Cost CPC
CPM Revenue
Starts 25% Completions
50% Completions 75% Completions
100% Completions Expands
Rewinds 25% Completion Rate
50% Completion Rate 75% Completion Rate
100% Completion Rate Campaign Impr. OSI
Campaign Cost OSI Campaign Impr. Fill Rate
Campaign Cost Fill Rate Client Total Spend
Client CPM Client CPC
Date
Campaign Client
Advertiser Advertiser ID
Campaign ID Goal Type
Channel Creative Concept ID
Creative Concept Creative ID
Creative Size
Clicks Impressions
CTR Post Click Conversions
Post View Conversions Total Conversions
Post Click Conv. Rate Post View Conv. Rate
Conversion Rate Total Spend
Media Cost MM Data Cost
Total Ad Cost UDI Data Cost
CPC CPM
Revenue Starts
25% Completions 50% Completions
75% Completions 100% Completions
Expands Rewinds
25% Completion Rate 50% Completion Rate
75% Completion Rate 100% Completion Rate
Client Total Spend Client CPM
Client CPC Date
Campaign Channel
Weekday Daypart
Client Advertiser
Advertiser ID Campaign ID
Goal Type Clicks
Impressions CTR
Post Click Conversions Post View Conversions
Total Conversions Post Click Conv. Rate
Post View Conv. Rate Conversion Rate
Total Spend Media Cost
Total Ad Cost CPM
CPC Client Total Spend
Client CPM Client CPC
Date
Campaign Name Campaign ID
Browser Clicks
Impressions Post Click Conversions
Post View Conversions Total Conversions
Total Spend Media Cost
Total Ad Cost CTR
CPC CPM
Date
Campaign Name Campaign ID
Device Name Clicks
Impressions Post Click Conversions
Post View Conversions Total Conversions
Total Spend Media Cost
Total Ad Cost CTR
CPC CPM
Date
Campaign Channel
Country Metro Name
Region ID Region Name
Client Advertiser
Advertiser ID Campaign ID
Goal Type Clicks
Impressions CTR
Post Click Conversions Post View Conversions
Total Conversions Post Click Conv. Rate
Post View Conv. Rate Conversion Rate
Total Spend Media Cost
Total Ad Cost CPM
CPC Client Total Spend
Client CPM Client CPC
Date
Campaign Channel
Site Domain Client
Advertiser Advertiser ID
Campaign ID Goal Type
Clicks Impressions
CTR Post Click Conversions
Post View Conversions Total Conversions
Post Click Conv. Rate Post View Conv. Rate
Conversion Rate Total Spend
Media Cost Total Ad Cost
CPM CPC
Client Total Spend Client CPM
Client CPC Date
Campaign Stategy Type
Channel Strategy ID
Strategy Budget
Start Date End Date
Goal Type Goal Value
Client Advertiser
Advertiser ID Campaign ID
Clicks Impressions
CTR Post Click Conversions
Post View Conversions Total Conversions
Post Click Conv. Rate Post View Conv. Rate
Conversion Rate Total Spend
Media Cost MM Data Cost
Total Ad Cost UDI Data Cost
CPC CPM
Revenue Starts
25% Completions 50% Completions
75% Completions 100% Completions
Expands Rewinds
25% Completion Rate 50% Completion Rate
75% Completion Rate 100% Completion Rate
Client Total Spend Client CPM
Client CPC Date
Campaign Channel
Client Advertiser
Advertiser ID Campaign ID
Goal Type Strategy Type
Clicks Impressions
CTR Post Click Conversions
Post View Conversions Total Conversions
Post Click Conv. Rate Post View Conv. Rate
Conversion Rate Total Spend
Media Cost MM Data Cost
Total Ad Cost UDI Data Cost
CPC CPM
Revenue Starts
25% Completions 50% Completions
75% Completions 100% Completions
Expands Rewinds
25% Completion Rate 50% Completion Rate
75% Completion Rate 100% Completion Rate
Client Total Spend Client CPM
Client CPC Date

Start Automating Your Marketing Data Today!

No Credit Card Required.

Privacy Policy | Website Terms of Use | Customer Terms | Partner Terms TapClicks © . All rights reserved.
¿