MediaMath

MediaMath’s math-driven Marketing Operating System, TerminalOne™, brings together digital media and data into a powerful and flexible solution.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

Stored

All Dimensions and Metrics:

100% Completion Rate	100% Completions
25% Completion Rate	25% Completions
50% Completion Rate	50% Completions
75% Completion Rate	75% Completions
Advertiser	Advertiser
Advertiser ID	Advertiser ID
Browser	Budget
CPC	CPM
CTR	CTR
Campaign	Campaign Cost Fill Rate
Campaign Cost OSI	Campaign ID
Campaign ID	Campaign ID
Campaign Impr. Fill Rate	Campaign Impr. OSI
Channel	Clicks
Client	Client CPC
Client CPM	Client Total Spend
Conversion Rate	Country
Creative Concept	Creative Concept ID
Creative ID	Currency Code
Date	Daypart
Device Name	End Date
Expands	Goal Type
Goal Type	Goal Value
Impressions	Lifetime CTR
Lifetime Clicks	Lifetime Impressions
MM Data Cost	Media Cost
Metro Name	Post Click Conv. Rate
Post Click Conversions	Post View Conv. Rate
Post View Conversions	Region ID
Revenue	Rewinds
Size	Start Date
Starts	Stategy Type
Strategy ID	Strategy Type
Timezone	Total Ad Cost
Total Conversions	Total Spend
UDI Data Cost

Data View Details: Campaigns

Advertiser	Advertiser ID
Campaign	Campaign ID
Budget	Start Date
End Date	Goal Type
Goal Value	Channel
Currency Code	Timezone
Clicks	Impressions
CTR	Lifetime Clicks
Lifetime Impressions	Lifetime CTR
Post Click Conversions	Post View Conversions
Total Conversions	Post Click Conv. Rate
Post View Conv. Rate	Conversion Rate
Total Spend	Media Cost
MM Data Cost	Total Ad Cost
UDI Data Cost	CPC
CPM	Revenue
Starts	25% Completions
50% Completions	75% Completions
100% Completions	Expands
Rewinds	25% Completion Rate
50% Completion Rate	75% Completion Rate
100% Completion Rate	Campaign Impr. OSI
Campaign Cost OSI	Campaign Impr. Fill Rate
Campaign Cost Fill Rate	Client Total Spend
Client CPM	Client CPC
Date

Data View Details: Creatives

Campaign	Client
Advertiser	Advertiser ID
Campaign ID	Goal Type
Channel	Creative Concept ID
Creative Concept	Creative ID
Creative	Size
Clicks	Impressions
CTR	Post Click Conversions
Post View Conversions	Total Conversions
Post Click Conv. Rate	Post View Conv. Rate
Conversion Rate	Total Spend
Media Cost	MM Data Cost
Total Ad Cost	UDI Data Cost
CPC	CPM
Revenue	Starts
25% Completions	50% Completions
75% Completions	100% Completions
Expands	Rewinds
25% Completion Rate	50% Completion Rate
75% Completion Rate	100% Completion Rate
Client Total Spend	Client CPM
Client CPC	Date

Data View Details: Day Parts

Campaign	Channel
Weekday	Daypart
Client	Advertiser
Advertiser ID	Campaign ID
Goal Type	Clicks
Impressions	CTR
Post Click Conversions	Post View Conversions
Total Conversions	Post Click Conv. Rate
Post View Conv. Rate	Conversion Rate
Total Spend	Media Cost
Total Ad Cost	CPM
CPC	Client Total Spend
Client CPM	Client CPC
Date

Data View Details: Device Browser

Campaign Name	Campaign ID
Browser	Clicks
Impressions	Post Click Conversions
Post View Conversions	Total Conversions
Total Spend	Media Cost
Total Ad Cost	CTR
CPC	CPM
Date

Data View Details: Device Technology

Campaign Name	Campaign ID
Device Name	Clicks
Impressions	Post Click Conversions
Post View Conversions	Total Conversions
Total Spend	Media Cost
Total Ad Cost	CTR
CPC	CPM
Date

Data View Details: Regions

Campaign	Channel
Country	Metro Name
Region ID	Region Name
Client	Advertiser
Advertiser ID	Campaign ID
Goal Type	Clicks
Impressions	CTR
Post Click Conversions	Post View Conversions
Total Conversions	Post Click Conv. Rate
Post View Conv. Rate	Conversion Rate
Total Spend	Media Cost
Total Ad Cost	CPM
CPC	Client Total Spend
Client CPM	Client CPC
Date

Data View Details: Sites

Campaign	Channel
Site Domain	Client
Advertiser	Advertiser ID
Campaign ID	Goal Type
Clicks	Impressions
CTR	Post Click Conversions
Post View Conversions	Total Conversions
Post Click Conv. Rate	Post View Conv. Rate
Conversion Rate	Total Spend
Media Cost	Total Ad Cost
CPM	CPC
Client Total Spend	Client CPM
Client CPC	Date

Data View Details: Strategies

Campaign	Stategy Type
Channel	Strategy ID
Strategy	Budget
Start Date	End Date
Goal Type	Goal Value
Client	Advertiser
Advertiser ID	Campaign ID
Clicks	Impressions
CTR	Post Click Conversions
Post View Conversions	Total Conversions
Post Click Conv. Rate	Post View Conv. Rate
Conversion Rate	Total Spend
Media Cost	MM Data Cost
Total Ad Cost	UDI Data Cost
CPC	CPM
Revenue	Starts
25% Completions	50% Completions
75% Completions	100% Completions
Expands	Rewinds
25% Completion Rate	50% Completion Rate
75% Completion Rate	100% Completion Rate
Client Total Spend	Client CPM
Client CPC	Date

Data View Details: Strategy Types

Campaign	Channel
Client	Advertiser
Advertiser ID	Campaign ID
Goal Type	Strategy Type
Clicks	Impressions
CTR	Post Click Conversions
Post View Conversions	Total Conversions
Post Click Conv. Rate	Post View Conv. Rate
Conversion Rate	Total Spend
Media Cost	MM Data Cost
Total Ad Cost	UDI Data Cost
CPC	CPM
Revenue	Starts
25% Completions	50% Completions
75% Completions	100% Completions
Expands	Rewinds
25% Completion Rate	50% Completion Rate
75% Completion Rate	100% Completion Rate
Client Total Spend	Client CPM
Client CPC	Date