MediaMath
MediaMath’s math-driven Marketing Operating System, TerminalOne™, brings together digital media and data into a powerful and flexible solution.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
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Stored
All Dimensions and Metrics:
100% Completion Rate | 100% Completions |
25% Completion Rate | 25% Completions |
50% Completion Rate | 50% Completions |
75% Completion Rate | 75% Completions |
Advertiser | Advertiser |
Advertiser ID | Advertiser ID |
Browser | Budget |
CPC | CPM |
CTR | CTR |
Campaign | Campaign Cost Fill Rate |
Campaign Cost OSI | Campaign ID |
Campaign ID | Campaign ID |
Campaign Impr. Fill Rate | Campaign Impr. OSI |
Channel | Clicks |
Client | Client CPC |
Client CPM | Client Total Spend |
Conversion Rate | Country |
Creative Concept | Creative Concept ID |
Creative ID | Currency Code |
Date | Daypart |
Device Name | End Date |
Expands | Goal Type |
Goal Type | Goal Value |
Impressions | Lifetime CTR |
Lifetime Clicks | Lifetime Impressions |
MM Data Cost | Media Cost |
Metro Name | Post Click Conv. Rate |
Post Click Conversions | Post View Conv. Rate |
Post View Conversions | Region ID |
Revenue | Rewinds |
Size | Start Date |
Starts | Stategy Type |
Strategy ID | Strategy Type |
Timezone | Total Ad Cost |
Total Conversions | Total Spend |
UDI Data Cost |
Data View Details: Campaigns
Advertiser | Advertiser ID |
Campaign | Campaign ID |
Budget | Start Date |
End Date | Goal Type |
Goal Value | Channel |
Currency Code | Timezone |
Clicks | Impressions |
CTR | Lifetime Clicks |
Lifetime Impressions | Lifetime CTR |
Post Click Conversions | Post View Conversions |
Total Conversions | Post Click Conv. Rate |
Post View Conv. Rate | Conversion Rate |
Total Spend | Media Cost |
MM Data Cost | Total Ad Cost |
UDI Data Cost | CPC |
CPM | Revenue |
Starts | 25% Completions |
50% Completions | 75% Completions |
100% Completions | Expands |
Rewinds | 25% Completion Rate |
50% Completion Rate | 75% Completion Rate |
100% Completion Rate | Campaign Impr. OSI |
Campaign Cost OSI | Campaign Impr. Fill Rate |
Campaign Cost Fill Rate | Client Total Spend |
Client CPM | Client CPC |
Date |
Data View Details: Creatives
Campaign | Client |
Advertiser | Advertiser ID |
Campaign ID | Goal Type |
Channel | Creative Concept ID |
Creative Concept | Creative ID |
Creative | Size |
Clicks | Impressions |
CTR | Post Click Conversions |
Post View Conversions | Total Conversions |
Post Click Conv. Rate | Post View Conv. Rate |
Conversion Rate | Total Spend |
Media Cost | MM Data Cost |
Total Ad Cost | UDI Data Cost |
CPC | CPM |
Revenue | Starts |
25% Completions | 50% Completions |
75% Completions | 100% Completions |
Expands | Rewinds |
25% Completion Rate | 50% Completion Rate |
75% Completion Rate | 100% Completion Rate |
Client Total Spend | Client CPM |
Client CPC | Date |
Data View Details: Day Parts
Campaign | Channel |
Weekday | Daypart |
Client | Advertiser |
Advertiser ID | Campaign ID |
Goal Type | Clicks |
Impressions | CTR |
Post Click Conversions | Post View Conversions |
Total Conversions | Post Click Conv. Rate |
Post View Conv. Rate | Conversion Rate |
Total Spend | Media Cost |
Total Ad Cost | CPM |
CPC | Client Total Spend |
Client CPM | Client CPC |
Date |
Data View Details: Device Browser
Campaign Name | Campaign ID |
Browser | Clicks |
Impressions | Post Click Conversions |
Post View Conversions | Total Conversions |
Total Spend | Media Cost |
Total Ad Cost | CTR |
CPC | CPM |
Date |
Data View Details: Device Technology
Campaign Name | Campaign ID |
Device Name | Clicks |
Impressions | Post Click Conversions |
Post View Conversions | Total Conversions |
Total Spend | Media Cost |
Total Ad Cost | CTR |
CPC | CPM |
Date |
Data View Details: Regions
Campaign | Channel |
Country | Metro Name |
Region ID | Region Name |
Client | Advertiser |
Advertiser ID | Campaign ID |
Goal Type | Clicks |
Impressions | CTR |
Post Click Conversions | Post View Conversions |
Total Conversions | Post Click Conv. Rate |
Post View Conv. Rate | Conversion Rate |
Total Spend | Media Cost |
Total Ad Cost | CPM |
CPC | Client Total Spend |
Client CPM | Client CPC |
Date |
Data View Details: Sites
Campaign | Channel |
Site Domain | Client |
Advertiser | Advertiser ID |
Campaign ID | Goal Type |
Clicks | Impressions |
CTR | Post Click Conversions |
Post View Conversions | Total Conversions |
Post Click Conv. Rate | Post View Conv. Rate |
Conversion Rate | Total Spend |
Media Cost | Total Ad Cost |
CPM | CPC |
Client Total Spend | Client CPM |
Client CPC | Date |
Data View Details: Strategies
Campaign | Stategy Type |
Channel | Strategy ID |
Strategy | Budget |
Start Date | End Date |
Goal Type | Goal Value |
Client | Advertiser |
Advertiser ID | Campaign ID |
Clicks | Impressions |
CTR | Post Click Conversions |
Post View Conversions | Total Conversions |
Post Click Conv. Rate | Post View Conv. Rate |
Conversion Rate | Total Spend |
Media Cost | MM Data Cost |
Total Ad Cost | UDI Data Cost |
CPC | CPM |
Revenue | Starts |
25% Completions | 50% Completions |
75% Completions | 100% Completions |
Expands | Rewinds |
25% Completion Rate | 50% Completion Rate |
75% Completion Rate | 100% Completion Rate |
Client Total Spend | Client CPM |
Client CPC | Date |
Data View Details: Strategy Types
Campaign | Channel |
Client | Advertiser |
Advertiser ID | Campaign ID |
Goal Type | Strategy Type |
Clicks | Impressions |
CTR | Post Click Conversions |
Post View Conversions | Total Conversions |
Post Click Conv. Rate | Post View Conv. Rate |
Conversion Rate | Total Spend |
Media Cost | MM Data Cost |
Total Ad Cost | UDI Data Cost |
CPC | CPM |
Revenue | Starts |
25% Completions | 50% Completions |
75% Completions | 100% Completions |
Expands | Rewinds |
25% Completion Rate | 50% Completion Rate |
75% Completion Rate | 100% Completion Rate |
Client Total Spend | Client CPM |
Client CPC | Date |
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