MatchCraft
TapClicks has an integration in place with MatchCraft which allows your MatchCraft AdVantage Advertiser and Campaign names to appear within the existing Google Ads and Microsoft services.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
All Dimensions and Metrics:
| Account ID | Account Name |
| Answered | Avg. Quality Score |
| Avg. Quality Score | Bing Ads Account IDs |
| Bing Ads Account Numbers | Bing Ads Campaign IDs |
| Bounce Rate | Bounces |
| CTR | CTR |
| Call Rating | Call Tracking Number |
| Caller Number | Campaign Actual Begin Date |
| Campaign Actual End Date | Campaign Contract Begin Date |
| Campaign Contract End Date | Campaign ID |
| Campaign Name | Campaign Name |
| Click Type | Clicks |
| Client Media CPC | Client Media CPM |
| Client Media Cost | Date |
| Date / Time Received | Destination Number |
| Device | Duration |
| Goal Completions | Goal Value |
| Google Adwords CIDs | Google Adwords Campaign IDs |
| Impressions | Keyphrase |
| Match Type | Media CPC |
| Media CPC | Media CPM |
| Media CPM | Media Cost |
| Media Fraction | Page Views |
| Page Views per Visit | Recording ID |
| Retail CPC | Retail CPC |
| Retail CPM | Retail CPM |
| Retail Cost | Rollover |
| Search Engine | Segment ID |
| Segment Name | Source |
| Spend Target | Time On Site |
| Total Calls | Transaction Revenue |
| Transactions | Unique Page Views |
| Visits |
Data View Details: Call Tracking
| Account ID | Account Name |
| Campaign ID | Campaign Name |
| Google Adwords CIDs | Bing Ads Account IDs |
| Bing Ads Account Numbers | Campaign Actual Begin Date |
| Campaign Actual End Date | Campaign Contract Begin Date |
| Campaign Contract End Date | Date / Time Received |
| Duration | Caller Number |
| Call Tracking Number | Destination Number |
| Answered | Call Rating |
| Recording ID | Date |
Data View Details: Campaigns
| Campaign ID | Campaign Name |
| Account ID | Account Name |
| Google Adwords CIDs | Bing Ads Account IDs |
| Bing Ads Account Numbers | Contract Begin Date |
| Contract End Date | Media Fraction |
| Actual Begin Date | Actual End Date |
| Spend Target | Rollover |
| Total Calls | Impressions |
| Clicks | Media Cost |
| Retail Cost | Avg. Quality Score |
| CTR | Media CPC |
| Media CPM | Retail CPC |
| Retail CPM | Client Media Cost |
| Client Media CPC | Client Media CPM |
| Date |
Data View Details: Click Types
| Account ID | Account Name |
| Campaign ID | Campaign Name |
| Google Adwords CIDs | Bing Ads Account IDs |
| Bing Ads Account Numbers | Campaign Actual Begin Date |
| Campaign Actual End Date | Campaign Contract Begin Date |
| Campaign Contract End Date | Segment ID |
| Segment Name | Search Engine |
| Device | Click Type |
| Clicks | Media Cost |
| Retail Cost | Media CPC |
| Retail CPC | Client Media Cost |
| Client Media CPC | Date |
Data View Details: Keyphrases
| Account ID | Account Name |
| Campaign ID | Campaign Name |
| Google Adwords CIDs | Bing Ads Account IDs |
| Bing Ads Account Numbers | Campaign Actual Begin Date |
| Campaign Actual End Date | Campaign Contract Begin Date |
| Campaign Contract End Date | Segment ID |
| Segment Name | Google Adwords Campaign IDs |
| Bing Ads Campaign IDs | Search Engine |
| Keyphrase | Match Type |
| Impressions | Clicks |
| Media Cost | Retail Cost |
| Avg. Quality Score | CTR |
| Media CPC | Media CPM |
| Retail CPC | Retail CPM |
| Client Media Cost | Client Media CPC |
| Client Media CPM | Date |
Data View Details: Post Clicks
| Account ID | Account Name |
| Campaign ID | Campaign Name |
| Google Adwords CIDs | Bing Ads Account IDs |
| Bing Ads Account Numbers | Campaign Actual Begin Date |
| Campaign Actual End Date | Campaign Contract Begin Date |
| Campaign Contract End Date | Segment ID |
| Segment Name | Search Engine |
| Source | Device |
| Keyphrase | Match Type |
| Visits | Bounces |
| Time On Site | Page Views |
| Unique Page Views | Goal Completions |
| Goal Value | Transactions |
| Transaction Revenue | Bounce Rate |
| Page Views per Visit | Client Media Cost |
| Date |
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