Marketron

Marketron is a leading provider of enterprise revenue and profitability management solutions for the media industry.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

  • Ads
  • Budgets
  • Campaigns
  • Daily Breakdown
  • Gender & Ages
  • Geos
  • Sites

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics

  • Ad
  • Advertiser
  • Advertiser Account ID
  • Age
  • Banner Height
  • Banner Width
  • Budget ID
  • CTR
  • Campaign
  • Campaign ID
  • Clicks
  • Conversion Value
  • Conversions
  • Currency
  • Daily Cents
  • Daily Cents Pacing
  • Daily Units
  • Daily Units Pacing
  • Date
  • Day
  • Gender
  • Geo Location Formatted Value
  • Geo Location Name
  • Geo Location Value
  • Impressions
  • Latitude
  • Longitude
  • Overall Cents
  • Overall Cents Pacing
  • Overall Units
  • Overall Units Pacing
  • Site
  • Timezone
  • Video 100% Viewed
  • Video 25% Viewed
  • Video 50% Viewed
  • Video 75% Viewed

Data View Details: Ads

  • Ad
  • Advertiser Account ID
  • Banner Height
  • Banner Width
  • CTR
  • Campaign
  • Campaign ID
  • Clicks
  • Conversion Value
  • Conversions
  • Date
  • Impressions
  • Video 100% Viewed
  • Video 25% Viewed
  • Video 50% Viewed
  • Video 75% Viewed

Data View Details: Budgets

  • Advertiser Account ID
  • Budget ID
  • CTR
  • Campaign
  • Campaign ID
  • Clicks
  • Conversion Value
  • Conversions
  • Daily Cents
  • Daily Cents Pacing
  • Daily Units
  • Daily Units Pacing
  • Date
  • Impressions
  • Overall Cents
  • Overall Cents Pacing
  • Overall Units
  • Overall Units Pacing
  • Video 100% Viewed
  • Video 25% Viewed
  • Video 50% Viewed
  • Video 75% Viewed

Data View Details: Campaigns

  • Advertiser
  • Advertiser Account ID
  • CTR
  • Campaign
  • Campaign ID
  • Clicks
  • Conversion Value
  • Conversions
  • Currency
  • Date
  • Impressions
  • Timezone
  • Video 100% Viewed
  • Video 25% Viewed
  • Video 50% Viewed
  • Video 75% Viewed

Data View Details: Daily Breakdown

  • Advertiser Account ID
  • CTR
  • Campaign
  • Campaign ID
  • Clicks
  • Conversion Value
  • Conversions
  • Date
  • Day
  • Impressions
  • Video 100% Viewed
  • Video 25% Viewed
  • Video 50% Viewed
  • Video 75% Viewed

Data View Details: Gender & Ages

  • Advertiser Account ID
  • Age
  • CTR
  • Campaign
  • Campaign ID
  • Clicks
  • Conversion Value
  • Conversions
  • Date
  • Gender
  • Impressions
  • Video 100% Viewed
  • Video 25% Viewed
  • Video 50% Viewed
  • Video 75% Viewed

Data View Details: Geos

  • Advertiser Account ID
  • CTR
  • Campaign
  • Campaign ID
  • Clicks
  • Conversion Value
  • Conversions
  • Date
  • Geo Location Formatted Value
  • Geo Location Name
  • Geo Location Value
  • Impressions
  • Latitude
  • Longitude

Data View Details: Sites

  • Advertiser Account ID
  • CTR
  • Campaign
  • Campaign ID
  • Clicks
  • Conversion Value
  • Conversions
  • Date
  • Impressions
  • Site

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