Marketron
Marketron is a leading provider of enterprise revenue and profitability management solutions for the media industry.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
All Dimensions and Metrics:
| Advertiser | Advertiser Account ID |
| Age | Banner Height |
| Banner Width | Budget ID |
| CTR | CTR |
| Campaign | Campaign ID |
| Clicks | Conversion Value |
| Conversions | Currency |
| Daily Cents | Daily Cents Pacing |
| Daily Units | Daily Units Pacing |
| Date | End Date |
| Gender | Geo Location Name |
| Geo Location Value | Impressions |
| Latitude | Longitude |
| Overall Cents | Overall Cents Pacing |
| Overall Units | Overall Units Pacing |
| Site | Start Date |
| Timezone | Video 100% Viewed |
| Video 25% Viewed | Video 50% Viewed |
| Video 75% Viewed |
Data View Details: Ads
| Advertiser Account ID | Campaign |
| Campaign ID | Ad |
| Banner Height | Banner Width |
| Impressions | Clicks |
| CTR | Conversions |
| Video 100% Viewed | Video 25% Viewed |
| Video 50% Viewed | Video 75% Viewed |
| Conversion Value | Date |
Data View Details: Budgets
| Advertiser Account ID | Campaign |
| Campaign ID | Budget ID |
| Start Date | End Date |
| Overall Units | Overall Cents |
| Daily Units | Daily Cents |
| Overall Units Pacing | Overall Cents Pacing |
| Daily Units Pacing | Daily Cents Pacing |
| Impressions | Clicks |
| CTR | Conversions |
| Video 100% Viewed | Video 25% Viewed |
| Video 50% Viewed | Video 75% Viewed |
| Conversion Value | Date |
Data View Details: Campaigns
| Advertiser | Advertiser Account ID |
| Campaign | Campaign ID |
| Timezone | Currency |
| Impressions | Clicks |
| CTR | Conversions |
| Video 100% Viewed | Video 25% Viewed |
| Video 50% Viewed | Video 75% Viewed |
| Conversion Value | Date |
Data View Details: Daily Breakdown
| Advertiser Account ID | Campaign |
| Campaign ID | Day |
| Impressions | Clicks |
| CTR | Conversions |
| Video 100% Viewed | Video 25% Viewed |
| Video 50% Viewed | Video 75% Viewed |
| Conversion Value | Date |
Data View Details: Gender & Ages
| Advertiser Account ID | Campaign |
| Campaign ID | Age |
| Gender | Impressions |
| Clicks | CTR |
| Conversions | Video 100% Viewed |
| Video 25% Viewed | Video 50% Viewed |
| Video 75% Viewed | Conversion Value |
| Date |
Data View Details: Geos
| Advertiser Account ID | Campaign |
| Campaign ID | Geo Location Name |
| Geo Location Value | Geo Location Formatted Value |
| Latitude | Longitude |
| Impressions | Clicks |
| CTR | Conversions |
| Conversion Value | Date |
Data View Details: Sites
| Advertiser Account ID | Campaign |
| Campaign ID | Site |
| Impressions | Clicks |
| CTR | Conversions |
| Conversion Value | Date |
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