Marchex Marketing Edge

Marchex Marketing Edge

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

Answer Status Answered Calls
Attribution: Google Analytics Client ID Attribution: Google Analytics Encoding
Attribution: Google Analytics Java Enabled Attribution: Google Analytics Language
Attribution: Google Analytics Location Attribution: Google Analytics Referrer
Attribution: Google Analytics Screen Colors Attribution: Google Analytics Screen Resolution
Attribution: Google Analytics Tracking ID Attribution: Google Analytics Viewport Size
Attribution: Landing Page URL Attribution: Page Variables
Attribution: Referrer URL Attribution: Rule Description
Attribution: Session ID Attribution: Session Identifier
Billing Group ID Billing Group Industry
Billing Group Name Billing Group Parent ID
Billing Group Status Call Answer Time
Call Answer Time UTC Call Duration
Call End Time Call End Time UTC
Call ID Call Start Time
Call Start Time UTC Call Status
Call Type Caller Address
Caller City Caller Country
Caller Identity Caller Latitude
Caller Longitude Caller Name
Caller Number Caller State
Caller Type Caller Zip Code
Date Disposition: Current Customer?
Disposition: Employment Inquiry? Disposition: Is Lead?
Disposition: Left Voicemail? Group Created Datetime
Group Custom ID Group Custom Text 1
Group Custom Text 2 Group Custom Text 3
Group Custom Text 4 Group Customer ID
Group DNI Deferred Attribution Period (days) Group DNI Type
Group Email Notification Addresses Group Form Tracking Enabled?
Group ID Group Modified Datetime
Group Name Group Owner Address
Group Owner City Group Owner Client ID
Group Owner Contact Name Group Owner Created Datetime
Group Owner Custom Text 1 Group Owner Custom Text 2
Group Owner Email Group Owner Ext
Group Owner ID Group Owner Modified Datetime
Group Owner Name Group Owner Phone
Group Owner State Group Owner Suite
Group Owner Zip Group Page Tracking Enabled?
Group Status Group Time Zone
Group Type Number Custom Text 1
Number Custom Text 2 Number Custom Text 3
Number ID Number Pool ID
Number Pool Name Number Pool Status
Page Tracks: Page URL Page Tracks: Timestamp
Part of Number Pool? Reactivate Group Owner?
Rescue: Last Update Rescue: Opportunity
Rescue: Result Rich Data Type
Ring Count Study Name
Termination Number Total Calls
Tracking Number Transcript
Unanswered Calls Voice Link URL

Answer Status Answered Calls
Attribution: Google Analytics Client ID Attribution: Google Analytics Encoding
Attribution: Google Analytics Java Enabled Attribution: Google Analytics Language
Attribution: Google Analytics Location Attribution: Google Analytics Referrer
Attribution: Google Analytics Screen Colors Attribution: Google Analytics Screen Resolution
Attribution: Google Analytics Tracking ID Attribution: Google Analytics Viewport Size
Attribution: Landing Page URL Attribution: Page Variables
Attribution: Referrer URL Attribution: Rule Description
Attribution: Session ID Attribution: Session Identifier
Billing Group ID Billing Group Industry
Billing Group Name Billing Group Parent ID
Billing Group Status Call Answer Time
Call Answer Time UTC Call Duration
Call End Time Call End Time UTC
Call ID Call Start Time
Call Start Time UTC Call Status
Call Type Caller Address
Caller City Caller Country
Caller Identity Caller Latitude
Caller Longitude Caller Name
Caller Number Caller State
Caller Type Caller Zip Code
Date Disposition: Current Customer?
Disposition: Employment Inquiry? Disposition: Is Lead?
Disposition: Left Voicemail? Group Created Datetime
Group Custom ID Group Custom Text 1
Group Custom Text 2 Group Custom Text 3
Group Custom Text 4 Group Customer ID
Group DNI Deferred Attribution Period (days) Group DNI Type
Group Email Notification Addresses Group Form Tracking Enabled?
Group ID Group Modified Datetime
Group Name Group Owner Address
Group Owner City Group Owner Client ID
Group Owner Contact Name Group Owner Created Datetime
Group Owner Custom Text 1 Group Owner Custom Text 2
Group Owner Email Group Owner Ext
Group Owner ID Group Owner Modified Datetime
Group Owner Name Group Owner Phone
Group Owner State Group Owner Suite
Group Owner Zip Group Page Tracking Enabled?
Group Status Group Time Zone
Group Type Number Custom Text 1
Number Custom Text 2 Number Custom Text 3
Number ID Number Pool ID
Number Pool Name Number Pool Status
Part of Number Pool? Reactivate Group Owner?
Rescue: Last Update Rescue: Opportunity
Rescue: Result Rich Data Type
Ring Count Study Name
Termination Number Tracking Number
Transcript Unanswered Calls
Voice Link URL

Answer Status Attribution: Google Analytics Client ID
Attribution: Google Analytics Encoding Attribution: Google Analytics Java Enabled
Attribution: Google Analytics Language Attribution: Google Analytics Location
Attribution: Google Analytics Referrer Attribution: Google Analytics Screen Colors
Attribution: Google Analytics Screen Resolution Attribution: Google Analytics Tracking ID
Attribution: Google Analytics Viewport Size Attribution: Landing Page URL
Attribution: Page Variables Attribution: Referrer URL
Attribution: Rule Description Attribution: Session ID
Attribution: Session Identifier Billing Group ID
Billing Group Industry Billing Group Name
Billing Group Parent ID Billing Group Status
Call Answer Time Call Answer Time UTC
Call End Time Call End Time UTC
Call ID Call Start Time
Call Start Time UTC Call Status
Call Type Caller Address
Caller City Caller Country
Caller Identity Caller Latitude
Caller Longitude Caller Name
Caller Number Caller State
Caller Type Caller Zip Code
Date Group Created Datetime
Group Custom ID Group Custom Text 1
Group Custom Text 2 Group Custom Text 3
Group Custom Text 4 Group Customer ID
Group DNI Deferred Attribution Period (days) Group DNI Type
Group Email Notification Addresses Group Form Tracking Enabled?
Group ID Group Modified Datetime
Group Name Group Owner Address
Group Owner City Group Owner Client ID
Group Owner Contact Name Group Owner Created Datetime
Group Owner Custom Text 1 Group Owner Custom Text 2
Group Owner Email Group Owner Ext
Group Owner ID Group Owner Modified Datetime
Group Owner Name Group Owner Phone
Group Owner State Group Owner Suite
Group Owner Zip Group Page Tracking Enabled?
Group Status Group Time Zone
Group Type Number Custom Text 1
Number Custom Text 2 Number Custom Text 3
Number ID Number Pool ID
Number Pool Name Number Pool Status
Page Tracks: Page URL Page Tracks: Timestamp
Part of Number Pool? Reactivate Group Owner?
Rich Data Type Termination Number
Tracking Number

Answered Calls Billing Group ID
Billing Group Industry Billing Group Name
Billing Group Parent ID Billing Group Status
Date Group Created Datetime
Group Custom ID Group Custom Text 1
Group Custom Text 2 Group Custom Text 3
Group Custom Text 4 Group Customer ID
Group DNI Deferred Attribution Period (days) Group DNI Type
Group Email Notification Addresses Group Form Tracking Enabled?
Group ID Group Modified Datetime
Group Name Group Owner Address
Group Owner City Group Owner Client ID
Group Owner Contact Name Group Owner Created Datetime
Group Owner Custom Text 1 Group Owner Custom Text 2
Group Owner Email Group Owner Ext
Group Owner ID Group Owner Modified Datetime
Group Owner Name Group Owner Phone
Group Owner State Group Owner Suite
Group Owner Zip Group Page Tracking Enabled?
Group Status Group Time Zone
Group Type Number Custom Text 1
Number Custom Text 2 Number Custom Text 3
Number ID Number Pool ID
Number Pool Name Number Pool Status
Part of Number Pool? Reactivate Group Owner?
Rich Data Type Total Calls
Tracking Number Unanswered Calls

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