MailChimp Automations

Mailchimp is an always-on marketing platform for small businesses. We make innovative, beautiful products that empower those businesses to find more customers.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

Stored

All Dimensions and Metrics:

Action	Automation From Name
Automation ID	Automation Name
Automation Reply to Email	Automation Status
Bounces	CTOR
Campaign Title	Create Time
Date	Delay Action
Delay Amount	Delay Description
Delay Direction	Delay Type
Email ID	Email ID
From Name	IP Address
Lifetime CTOR	Lifetime Click Rate
Lifetime Emails Sent	Lifetime Open Rate
Lifetime Total Clicks	Lifetime Total Opens
Lifetime Unique Clicks	Lifetime Unique Opens
List ID	List Name
Member Email Address	Member Email ID
Position	Preview
Reason	Reply To Email
Send Time	Start Time
Status	Subject
Timestamp	Total Clicks
Total Opens	Type
URL	Unique Clicks
Unique Opens	Unsubscribed
VIP Status

Data View Details: Activity

Automation ID	Automation Name
List ID	List Name
Automation From Name	Automation Reply to Email
Email ID	Subject
Campaign Title	Action
Type	Timestamp
URL	IP Address
Date

Data View Details: Automations

Automation ID	Automation Name
Automation Status	List ID
List Name	Create Time
Start Time	Automation From Name
Automation Reply to Email	Total Opens
Unique Opens	Total Clicks
Unique Clicks	CTOR
Bounces	Unsubscribed
Lifetime Emails Sent	Lifetime Total Opens
Lifetime Unique Opens	Lifetime Open Rate
Lifetime Total Clicks	Lifetime Unique Clicks
Lifetime Click Rate	Lifetime CTOR
Date

Data View Details: Emails

Automation ID	Automation Name
Automation Status	List Name
List ID	Automation From Name
Automation Reply To Email	Email ID
Campaign Title	Subject
Status	Position
From Name	Reply To Email
Delay Type	Delay Amount
Delay Direction	Delay Action
Delay Description	Create Time
Start Time	Send Time
Total Opens	Unique Opens
Total Clicks	Unique Clicks
CTOR	Bounces
Unsubscribed	Lifetime Emails Sent
Lifetime Total Opens	Lifetime Unique Opens
Lifetime Open Rate	Lifetime Total Clicks
Lifetime Unique Clicks	Lifetime Click Rate
Lifetime CTOR	Preview
Date

Data View Details: Unsubscribes

Automation ID	Automation Name
List ID	List Name
Automation From Name	Automation Reply to Email
Email ID	Subject
Campaign Title	Member Email ID
Member Email Address	VIP Status
Timestamp	Reason
Date