High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
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Stored
All Dimensions and Metrics:
Advertiser Id | Advertiser Name |
Campaign Id | Campaign Name |
Creative Id | Creative Name |
Date | Device Ifa |
Device Type | Dma Code |
Dma Name | Impression Tx |
Impressions Q1 | Impressions Q2 |
Impressions Q3 | Impressions Total |
Impressions Video Complete | Impressions Video Start |
Ip Address Raw | Line Item Id |
Line Item Name | Postal Code |
Publisher Id | Publisher Name |
State Abbr | Uniqueness Key |
Data View Details: Transactions
Uniqueness Key | Impression Tx |
Advertiser Id | Advertiser Name |
Campaign Id | Campaign Name |
Line Item Id | Line Item Name |
Creative Id | Creative Name |
Publisher Id | Publisher Name |
Ip Address Raw | Device Ifa |
Device Type | State Abbr |
Postal Code | Dma Code |
Dma Name | Impressions Total |
Impressions Video Start | Impressions Q1 |
Impressions Q2 | Impressions Q3 |
Impressions Video Complete | Date |
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