MadHive

MadHive is an enterprise software platform that powers modern media.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

Stored

All Dimensions and Metrics:

Advertiser Id	Advertiser Name
Campaign Id	Campaign Name
Creative Id	Creative Name
Date	Device Ifa
Device Type	Dma Code
Dma Name	Impression Tx
Impressions Q1	Impressions Q2
Impressions Q3	Impressions Total
Impressions Video Complete	Impressions Video Start
Ip Address Raw	Line Item Id
Line Item Name	Postal Code
Publisher Id	Publisher Name
State Abbr	Uniqueness Key

Data View Details: Transactions

Uniqueness Key	Impression Tx
Advertiser Id	Advertiser Name
Campaign Id	Campaign Name
Line Item Id	Line Item Name
Creative Id	Creative Name
Publisher Id	Publisher Name
Ip Address Raw	Device Ifa
Device Type	State Abbr
Postal Code	Dma Code
Dma Name	Impressions Total
Impressions Video Start	Impressions Q1
Impressions Q2	Impressions Q3
Impressions Video Complete	Date