LiveIntent Campaigns (For Publishers)

Think outside the inbox and discover all the innovative ways email can help you grow your business.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

Stored

All Dimensions and Metrics:

Advertiser ID	Advertiser Name
Age	Browser
CCR	CTR
Campaign ID	Campaign ID
Campaign Name	Campaign Name
Clicks	Conversions
Country	Creative ID
Creative ID	Creative Size
Date	Demand Type
Device Type	Gender
Impressions	Line Item ID
Line Item Name	Line Item Name
Metro (DMA)	Operating System
Post View Conv.	Publisher ID
Region

Data View Details: Age and Gender

Demand Type	Publisher ID
Advertiser ID	Advertiser Name
Campaign ID	Campaign Name
Line Item ID	Line Item Name
Creative ID	Creative Name
Creative Size	Age
Gender	Impressions
Clicks	CTR
Conversions	Post View Conv.
CCR	Date

Data View Details: Campaigns

Demand Type	Publisher ID
Advertiser ID	Advertiser Name
Campaign ID	Campaign Name
Impressions	Clicks
CTR	Conversions
Post View Conv.	CCR
Date

Data View Details: Creatives

Demand Type	Publisher ID
Advertiser ID	Advertiser Name
Campaign ID	Campaign Name
Line Item ID	Line Item Name
Creative ID	Creative Name
Creative Size	Impressions
Clicks	CTR
Conversions	Post View Conv.
CCR	Date

Data View Details: Devices and Browsers

Demand Type	Publisher ID
Advertiser ID	Advertiser Name
Campaign ID	Campaign Name
Line Item ID	Line Item Name
Creative ID	Creative Name
Creative Size	Device Type
Browser	Operating System
Impressions	Clicks
CTR	Conversions
Post View Conv.	CCR
Date

Data View Details: Geo

Demand Type	Publisher ID
Advertiser ID	Advertiser Name
Campaign ID	Campaign Name
Line Item ID	Line Item Name
Creative ID	Creative Name
Creative Size	Country
Region	Metro (DMA)
Impressions	Clicks
CTR	Conversions
Post View Conv.	CCR
Date

Data View Details: Line Items

Demand Type	Publisher ID
Advertiser ID	Advertiser Name
Campaign ID	Campaign Name
Line Item ID	Line Item Name
Impressions	Clicks
CTR	Conversions
Post View Conv.	CCR
Date