IQM Reports

IQM is a leading programmatic political marketing platform.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics:
Audiovideoviewed Bidimpressions
Budgetday Budgetpacing
Budgettotal Campaignid
Campaignname Campaigntimezone
Campaigntype Clicks
Completecount Creativetype
Ctr Cvr
Datacost Date
Ecpc Ecpcv
Ecpi Ecpm
Ecpv Endtime
Firstcount Frequency
Impressions Iscampaignfromnewplatform
Mappingdatacost Mappingspent
Maxbid Mediaspent
Midcount Reach
Spent Startcount
Starttime Status
Thirdcount Totalcount
Uniqueness Key Vcr
Uniqueness Key Ctr
Vcr Budgetday
Reach Budgetpacing
Datacost Totalcount
Frequency Campaigntimezone
Ecpm Thirdcount
Bidimpressions Ecpi
Starttime Mediaspent
Ecpc Mappingdatacost
Startcount Firstcount
Campaigntype Campaignid
Spent Iscampaignfromnewplatform
Ecpv Impressions
Ecpcv Completecount
Audiovideoviewed Mappingspent
Midcount Budgettotal
Creativetype Maxbid
Clicks Winrate
Endtime Campaignname
Cvr Status

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