Invoca

Invoca, the conversation intelligence platform for B2C revenue teams.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics:
Advertiser Campaign ID Advertiser ID
Advertiser ID (Invoca ID) Advertiser Name
Average Connected Duration Average Duration
Average Earned Average IVR Duration
Call Record ID Call Start Time
Call Start Time (XML formatted) Call Start Time Network Timezone
Call Start Time Network Timezone (XML formatted) Call Start Time UTC
Caller ID Calling Page
Campaign ID Campaign Name
City Connected Duration
Corrected At Corrects Transaction ID
Date Destination Phone Number
End of Call Reason Google Analytics ID
Google Click ID IVR Duration
Key 1 Key 2
Key 3 Key 4
Keypresses Keywords
Media Type Microsoft Click ID
Notes Number of Calls
Opt In Sms Order ID
Phone Type Pool ID
Pool Param 1 Name Pool Param 1 Value
Pool Param 10 Name Pool Param 10 Value
Pool Param 2 Name Pool Param 2 Value
Pool Param 3 Name Pool Param 3 Value
Pool Param 4 Name Pool Param 4 Value
Pool Param 5 Name Pool Param 5 Value
Pool Param 6 Name Pool Param 6 Value
Pool Param 7 Name Pool Param 7 Value
Pool Param 8 Name Pool Param 8 Value
Pool Param 9 Name Pool Param 9 Value
Pool Type Promo Number Description
Promo Number ID Qualified Regions
Recording Player Recording Url
Region Repeat Caller
Revenue (Sale Amount) Sale Amount
Sale Amount Search Type
Signal Occurred At Signal Partner ID
Source Total Duration
Traffic Source Transaction ID
Transfer Type Type
UTM Campaign UTM Content
UTM Medium UTM Source
UTM Term Verified Zip Code
Campaign ID Campaign Name
Source Caller ID
City Call Record ID
Connected Duration Corrected At
Corrects Transaction ID Destination Phone Number
Total Duration IVR Duration
Key 1 Key 2
Key 3 Key 4
Keypresses Media Type
Phone Type Notes
Opt In Sms Order ID
Qualified Regions Recording Url
Recording Player Region
Repeat Caller Call Start Time
Call Start Time UTC Transaction ID
Type Transfer Type
Verified Zip Code Promo Number ID
Sale Amount Pool ID
Pool Type Traffic Source
Keywords Search Type
Pool Param 1 Name Pool Param 1 Value
Pool Param 2 Name Pool Param 2 Value
Pool Param 3 Name Pool Param 3 Value
Pool Param 4 Name Pool Param 4 Value
Pool Param 5 Name Pool Param 5 Value
Pool Param 6 Name Pool Param 6 Value
Pool Param 7 Name Pool Param 7 Value
Pool Param 8 Name Pool Param 8 Value
Pool Param 9 Name Pool Param 9 Value
Pool Param 10 Name Pool Param 10 Value
Revenue (Sale Amount) Advertiser Campaign ID
Advertiser ID (Invoca ID) Advertiser ID
Advertiser Name Promo Number Description
End of Call Reason Signal Occurred At
Signal Partner ID Call Start Time Network Timezone
Call Start Time Network Timezone (XML formatted) Call Start Time (XML formatted)
UTM Medium UTM Source
UTM Campaign UTM Content
UTM Term Google Click ID
Microsoft Click ID Google Analytics ID
Calling Page Date
Advertiser Campaign ID
Campaign Number of Calls
Average Duration Average Earned
Sale Amount Average IVR Duration
Average Connected Duration Date
Campaign ID Campaign Name
Source Caller ID
City Call Record ID
Connected Duration Corrected At
Corrects Transaction ID Destination Phone Number
Total Duration IVR Duration
Key 1 Key 2
Key 3 Key 4
Keypresses Media Type
Phone Type Notes
Opt In Sms Order ID
Qualified Regions Recording Url
Recording Player Region
Repeat Caller Call Start Time
Call Start Time UTC Transaction ID
Type Transfer Type
Verified Zip Code Promo Number ID
Sale Amount Pool ID
Pool Type Traffic Source
Keywords Search Type
Pool Param 1 Name Pool Param 1 Value
Pool Param 2 Name Pool Param 2 Value
Pool Param 3 Name Pool Param 3 Value
Pool Param 4 Name Pool Param 4 Value
Pool Param 5 Name Pool Param 5 Value
Pool Param 6 Name Pool Param 6 Value
Pool Param 7 Name Pool Param 7 Value
Pool Param 8 Name Pool Param 8 Value
Pool Param 9 Name Pool Param 9 Value
Pool Param 10 Name Pool Param 10 Value
Revenue (Sale Amount) Advertiser Campaign ID
Advertiser ID (Invoca ID) Advertiser ID
Advertiser Name Promo Number Description
End of Call Reason Signal Occurred At
Signal Partner ID Call Start Time Network Timezone
Call Start Time Network Timezone (XML formatted) Call Start Time (XML formatted)
UTM Medium UTM Source
UTM Campaign UTM Content
UTM Term Google Click ID
Microsoft Click ID Google Analytics ID
Calling Page Date

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