High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
All Dimensions and Metrics:
| Advertiser Campaign ID | Advertiser ID |
| Advertiser ID (Invoca ID) | Advertiser Name |
| Average Connected Duration | Average Duration |
| Average Earned | Average IVR Duration |
| Call Record ID | Call Start Time |
| Call Start Time (XML formatted) | Call Start Time Network Timezone |
| Call Start Time Network Timezone (XML formatted) | Call Start Time UTC |
| Caller ID | Calling Page |
| Campaign ID | Campaign Name |
| City | Connected Duration |
| Corrected At | Corrects Transaction ID |
| Date | Destination Phone Number |
| End of Call Reason | Google Analytics ID |
| Google Click ID | IVR Duration |
| Key 1 | Key 2 |
| Key 3 | Key 4 |
| Keypresses | Keywords |
| Media Type | Microsoft Click ID |
| Notes | Number of Calls |
| Opt In Sms | Order ID |
| Phone Type | Pool ID |
| Pool Param 1 Name | Pool Param 1 Value |
| Pool Param 10 Name | Pool Param 10 Value |
| Pool Param 2 Name | Pool Param 2 Value |
| Pool Param 3 Name | Pool Param 3 Value |
| Pool Param 4 Name | Pool Param 4 Value |
| Pool Param 5 Name | Pool Param 5 Value |
| Pool Param 6 Name | Pool Param 6 Value |
| Pool Param 7 Name | Pool Param 7 Value |
| Pool Param 8 Name | Pool Param 8 Value |
| Pool Param 9 Name | Pool Param 9 Value |
| Pool Type | Promo Number Description |
| Promo Number ID | Qualified Regions |
| Recording Player | Recording Url |
| Region | Repeat Caller |
| Revenue (Sale Amount) | Sale Amount |
| Sale Amount | Search Type |
| Signal Occurred At | Signal Partner ID |
| Source | Total Duration |
| Traffic Source | Transaction ID |
| Transfer Type | Type |
| UTM Campaign | UTM Content |
| UTM Medium | UTM Source |
| UTM Term | Verified Zip Code |
Data View Details: Call Details
| Campaign ID | Campaign Name |
| Source | Caller ID |
| City | Call Record ID |
| Connected Duration | Corrected At |
| Corrects Transaction ID | Destination Phone Number |
| Total Duration | IVR Duration |
| Key 1 | Key 2 |
| Key 3 | Key 4 |
| Keypresses | Media Type |
| Phone Type | Notes |
| Opt In Sms | Order ID |
| Qualified Regions | Recording Url |
| Recording Player | Region |
| Repeat Caller | Call Start Time |
| Call Start Time UTC | Transaction ID |
| Type | Transfer Type |
| Verified Zip Code | Promo Number ID |
| Sale Amount | Pool ID |
| Pool Type | Traffic Source |
| Keywords | Search Type |
| Pool Param 1 Name | Pool Param 1 Value |
| Pool Param 2 Name | Pool Param 2 Value |
| Pool Param 3 Name | Pool Param 3 Value |
| Pool Param 4 Name | Pool Param 4 Value |
| Pool Param 5 Name | Pool Param 5 Value |
| Pool Param 6 Name | Pool Param 6 Value |
| Pool Param 7 Name | Pool Param 7 Value |
| Pool Param 8 Name | Pool Param 8 Value |
| Pool Param 9 Name | Pool Param 9 Value |
| Pool Param 10 Name | Pool Param 10 Value |
| Revenue (Sale Amount) | Advertiser Campaign ID |
| Advertiser ID (Invoca ID) | Advertiser ID |
| Advertiser Name | Promo Number Description |
| End of Call Reason | Signal Occurred At |
| Signal Partner ID | Call Start Time Network Timezone |
| Call Start Time Network Timezone (XML formatted) | Call Start Time (XML formatted) |
| UTM Medium | UTM Source |
| UTM Campaign | UTM Content |
| UTM Term | Google Click ID |
| Microsoft Click ID | Google Analytics ID |
| Calling Page | Date |
Data View Details: Campaigns
| Advertiser | Campaign ID |
| Campaign | Number of Calls |
| Average Duration | Average Earned |
| Sale Amount | Average IVR Duration |
| Average Connected Duration | Date |
Data View Details: Transaction Details
| Campaign ID | Campaign Name |
| Source | Caller ID |
| City | Call Record ID |
| Connected Duration | Corrected At |
| Corrects Transaction ID | Destination Phone Number |
| Total Duration | IVR Duration |
| Key 1 | Key 2 |
| Key 3 | Key 4 |
| Keypresses | Media Type |
| Phone Type | Notes |
| Opt In Sms | Order ID |
| Qualified Regions | Recording Url |
| Recording Player | Region |
| Repeat Caller | Call Start Time |
| Call Start Time UTC | Transaction ID |
| Type | Transfer Type |
| Verified Zip Code | Promo Number ID |
| Sale Amount | Pool ID |
| Pool Type | Traffic Source |
| Keywords | Search Type |
| Pool Param 1 Name | Pool Param 1 Value |
| Pool Param 2 Name | Pool Param 2 Value |
| Pool Param 3 Name | Pool Param 3 Value |
| Pool Param 4 Name | Pool Param 4 Value |
| Pool Param 5 Name | Pool Param 5 Value |
| Pool Param 6 Name | Pool Param 6 Value |
| Pool Param 7 Name | Pool Param 7 Value |
| Pool Param 8 Name | Pool Param 8 Value |
| Pool Param 9 Name | Pool Param 9 Value |
| Pool Param 10 Name | Pool Param 10 Value |
| Revenue (Sale Amount) | Advertiser Campaign ID |
| Advertiser ID (Invoca ID) | Advertiser ID |
| Advertiser Name | Promo Number Description |
| End of Call Reason | Signal Occurred At |
| Signal Partner ID | Call Start Time Network Timezone |
| Call Start Time Network Timezone (XML formatted) | Call Start Time (XML formatted) |
| UTM Medium | UTM Source |
| UTM Campaign | UTM Content |
| UTM Term | Google Click ID |
| Microsoft Click ID | Google Analytics ID |
| Calling Page | Date |
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