High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
All Dimensions and Metrics:
| Actual CNAME | Apex Domain |
| Bounce Rate | Bounces |
| COS Object Type | Contact Conversion Rate |
| Correct CNAME | Created |
| Currency | Customers |
| Customers Conversion Rate | Date |
| Deletable | Domain |
| Domain ID | Domain ID |
| Is Any Primary | Is DNS Correct |
| Is Internal Domain | Is Legacy |
| Is Legacy Domain | Is Resolving |
| Is Resolving Ignoring Manually Marked As Resolving | Is SSL Enabled |
| Is SSL Only | Is Setup Complete |
| Is Used For Any Content Type | Is Used For Blog Post |
| Is Used For Email | Is Used For Knowledge |
| Is Used For Landing Page | Is Used For Site Page |
| Label | Leads |
| Manually Marked As Resolving | Mark SSL Only After Provisioning |
| Marketing Qualified Leads | New Contacts |
| New Session % | New Visitor Sessions |
| Opportunities | Page views |
| Page views / Session | Portal ID |
| Primary Blog | Primary Blog Post |
| Primary Click Tracking | Primary Email |
| Primary Knowledge | Primary Landing Page |
| Primary Legacy Page | Primary Site Page |
| Sales Qualified Leads | Secondary To Domain |
| Sessions | Site ID |
| Site ID | Source |
| Subscribers | Time / Session |
| Timezone | Total Times |
| UTM Campaign | Updated |
Data View Details: Campaigns
| Page views | Sessions |
| New Visitor Sessions | New Contacts |
| Customers | Bounces |
| Total Times | Leads |
| Marketing Qualified Leads | Sales Qualified Leads |
| Opportunities | Subscribers |
| Page views / Session | Time / Session |
| New Session % | Bounce Rate |
| Contact Conversion Rate | Customers Conversion Rate |
| Portal ID | Domain ID |
| Domain | Created |
| Updated | Primary Landing Page |
| Primary Email | Primary Blog |
| Primary Blog Post | Primary Site Page |
| Primary Knowledge | Primary Legacy Page |
| Primary Click Tracking | Secondary To Domain |
| Is Resolving | Is DNS Correct |
| Manually Marked As Resolving | Is SSL Enabled |
| Is SSL Only | Mark SSL Only After Provisioning |
| Is Used For Blog Post | Is Used For Site Page |
| Is Used For Landing Page | Is Used For Email |
| Is Used For Knowledge | Is Setup Complete |
| Actual CNAME | Correct CNAME |
| Apex Domain | Site ID |
| Deletable | Label |
| COS Object Type | Is Resolving Ignoring Manually Marked As Resolving |
| Is Any Primary | Is Used For Any Content Type |
| Is Legacy | Is Legacy Domain |
| Is Internal Domain | Timezone |
| Currency | Date |
Data View Details: Direct Entrance URLs
| Page views | Sessions |
| New Visitor Sessions | New Contacts |
| Customers | Bounces |
| Total Times | Leads |
| Marketing Qualified Leads | Sales Qualified Leads |
| Opportunities | Subscribers |
| Page views / Session | Time / Session |
| New Session % | Bounce Rate |
| Contact Conversion Rate | Customers Conversion Rate |
| Portal ID | Domain |
| Direct Entrance URL | Date |
Data View Details: Organic Keywords
| Page views | Sessions |
| New Visitor Sessions | New Contacts |
| Customers | Bounces |
| Total Times | Leads |
| Marketing Qualified Leads | Sales Qualified Leads |
| Opportunities | Subscribers |
| Page views / Session | Time / Session |
| New Session % | Bounce Rate |
| Contact Conversion Rate | Customers Conversion Rate |
| Portal ID | Domain |
| Organic Keyword | Date |
Data View Details: Portal Sources
| Page views | Sessions |
| New Visitor Sessions | New Contacts |
| Customers | Bounces |
| Total Times | Leads |
| Marketing Qualified Leads | Sales Qualified Leads |
| Opportunities | Subscribers |
| Page views / Session | Time / Session |
| New Session % | Bounce Rate |
| Contact Conversion Rate | Customers Conversion Rate |
| Portal ID | Portal |
| Source | Date |
Data View Details: Portal Summary
| Page views | Sessions |
| New Visitor Sessions | New Contacts |
| Customers | Bounces |
| Total Times | Leads |
| Marketing Qualified Leads | Sales Qualified Leads |
| Opportunities | Subscribers |
| Page views / Session | Time / Session |
| New Session % | Bounce Rate |
| Contact Conversion Rate | Customers Conversion Rate |
| Portal ID | Portal |
| Date |
Data View Details: Referrals
| Page views | Sessions |
| New Visitor Sessions | New Contacts |
| Customers | Bounces |
| Total Times | Leads |
| Marketing Qualified Leads | Sales Qualified Leads |
| Opportunities | Subscribers |
| Page views / Session | Time / Session |
| New Session % | Bounce Rate |
| Contact Conversion Rate | Customers Conversion Rate |
| Portal ID | Domain |
| Referrals | Date |
Data View Details: Sources
| Page views | Sessions |
| New Visitor Sessions | New Contacts |
| Customers | Bounces |
| Total Times | Leads |
| Marketing Qualified Leads | Sales Qualified Leads |
| Opportunities | Subscribers |
| Page views / Session | Time / Session |
| New Session % | Bounce Rate |
| Contact Conversion Rate | Customers Conversion Rate |
| Portal ID | Domain |
| Source | Date |
Data View Details: UTM Campaigns
| Page views | Sessions |
| New Visitor Sessions | New Contacts |
| Customers | Bounces |
| Total Times | Leads |
| Marketing Qualified Leads | Sales Qualified Leads |
| Opportunities | Subscribers |
| Page views / Session | Time / Session |
| New Session % | Bounce Rate |
| Contact Conversion Rate | Customers Conversion Rate |
| Portal ID | Domain |
| Domain ID | Site ID |
| UTM Campaign | Date |
All Dimensions and Metrics:
| Bounce Rate | Bounces |
| Contacts Per Page View | Customer Conversion Rate |
| Customers | Date |
| Leads | Leads Per View |
| New Contacts | New Session % |
| New Visitor Sessions | Page Views / Session |
| Pageviews Minus Exits | Raw Views |
| Returning Visits | Session Length |
| Session to Contact Rate | Sessions |
| Standard Views | Subscribers |
| Time (s) |
Data View Details: Analytics by Geo Location
| Sessions | New Visitor Sessions |
| Returning Visits | New Session % |
| Date |
Data View Details: Analytics by Source
| Leads | Sessions |
| New Visitor Sessions | Returning Visits |
| New Session % | Contacts Per Page View |
| Raw Views | Standard Views |
| Session to Contact Rate | Page Views / Session |
| Bounce Rate | Pageviews Minus Exits |
| Leads Per View | Bounces |
| Time (s) | Session Length |
| New Contacts | Customer Conversion Rate |
| Customers | Subscribers |
| Date |
Data View Details: Analytics by UTM Campaigns
| Sessions | New Visitor Sessions |
| Returning Visits | New Session % |
| Contacts Per Page View | Raw Views |
| Standard Views | Session to Contact Rate |
| Page Views / Session | Bounce Rate |
| Pageviews Minus Exits | Leads |
| Leads Per View | Time (s) |
| Bounces | Session Length |
| New Contacts | Subscribers |
| Date |
Data View Details: Analytics by UTM Contents
| Sessions | New Visitor Sessions |
| Returning Visits | New Session % |
| Contacts Per Page View | Raw Views |
| Standard Views | Session to Contact Rate |
| Page Views / Session | Bounce Rate |
| Pageviews Minus Exits | Leads |
| Leads Per View | Time (s) |
| Bounces | Session Length |
| New Contacts | Subscribers |
| Date |
Data View Details: Analytics by UTM Mediums
| Sessions | New Visitor Sessions |
| Returning Visits | New Session % |
| Contacts Per Page View | Raw Views |
| Standard Views | Session to Contact Rate |
| Page Views / Session | Bounce Rate |
| Pageviews Minus Exits | Leads |
| Leads Per View | Bounces |
| Time (s) | Session Length |
| New Contacts | Subscribers |
| Date |
Data View Details: Analytics by UTM Sources
| Sessions | New Visitor Sessions |
| Returning Visits | New Session % |
| Contacts Per Page View | Raw Views |
| Standard Views | Session to Contact Rate |
| Page Views / Session | Bounce Rate |
| Pageviews Minus Exits | Leads |
| Leads Per View | Bounces |
| Time (s) | Session Length |
| New Contacts | Subscribers |
| Date |
Data View Details: Analytics by UTM Terms
| Sessions | New Visitor Sessions |
| Returning Visits | New Session % |
| Contacts Per Page View | Raw Views |
| Standard Views | Session to Contact Rate |
| Page Views / Session | Bounce Rate |
| Pageviews Minus Exits | Leads |
| Leads Per View | Time (s) |
| Bounces | Session Length |
| New Contacts | Date |
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Data View Details: Social Channels