Groundtruth

Groundtruth is the global location marketplace bringing together buyers and sellers with ad targeting solutions focused on driving in-store traffic and sales.
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High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

  • Campaigns
  • Creatives
  • Geotargeting
  • Locations
  • Pixels

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics

  • Account Name
  • AdGroup ID
  • AdGroup Name
  • Address
  • Advertiser Bid Type
  • Budget Type
  • Business Name
  • CPC
  • CPM
  • CPSA
  • CTR
  • Calls
  • Campaign ID
  • Campaign Name
  • City Name
  • Click To Call
  • Click-Thru Conversions
  • Clicks
  • Client CPC
  • Client CPM
  • Client CPSA
  • Client Spend
  • Conversions
  • Country
  • Coupons
  • Creative ID
  • Creative Name
  • Creative URL
  • Daily Reach
  • Date
  • Direction
  • End Date
  • Frequency
  • Impressions
  • Latitude
  • Location Name
  • Longitude
  • More Info
  • Pixel ID
  • Pixel Name
  • Secondary Action Rate
  • Spend
  • Start Date
  • State Name
  • Total Calls
  • Total Secondary Actions
  • Video End
  • Video First Quartile
  • Video Midpoint
  • Video Start
  • Video Third Quartile
  • View-Thru Conversions
  • Visits After Impressions
  • Website
  • Zip Code

Data View Details: Campaigns

  • Account Name
  • Adgroup ID
  • Adgroup Name
  • Advertiser Bid Type
  • Budget Type
  • CPC
  • CPM
  • CPSA
  • CTR
  • Campaign ID
  • Campaign Name
  • Click To Call
  • Clicks
  • Client CPC
  • Client CPM
  • Client CPSA
  • Client Spend
  • Coupons
  • Daily Reach
  • Date
  • Direction
  • End Date
  • Frequency
  • Impressions
  • More Info
  • Secondary Action Rate
  • Spend
  • Start Date
  • Total Secondary Actions
  • Visits After Impressions
  • Website

Data View Details: Creatives

  • Account Name
  • AdGroup ID
  • AdGroup Name
  • Advertiser Bid Type
  • Budget Type
  • CPC
  • CPM
  • CTR
  • Campaign ID
  • Campaign Name
  • Click To Call
  • Clicks
  • Client CPC
  • Client CPM
  • Client CPSA
  • Client Spend
  • Coupons
  • Creative ID
  • Creative Name
  • Creative URL
  • Daily Reach
  • Date
  • Direction
  • End Date
  • Frequency
  • Impressions
  • More Info
  • Secondary Action Rate
  • Spend
  • Start Date
  • Total Secondary Actions
  • Video End
  • Video First Quartile
  • Video Midpoint
  • Video Start
  • Video Third Quartile
  • Website

Data View Details: Geotargeting

  • Account Name
  • AdGroup ID
  • AdGroup Name
  • Address
  • CPC
  • CPM
  • CTR
  • Calls
  • Campaign ID
  • Campaign Name
  • City Name
  • Click To Call
  • Clicks
  • Client CPC
  • Client CPM
  • Client CPSA
  • Client Spend
  • Country
  • Coupons
  • Date
  • Direction
  • Impressions
  • Latitude
  • Longitude
  • More Info
  • Secondary Action Rate
  • Spend
  • State Name
  • Total Calls
  • Total Secondary Actions
  • Website
  • Zip Code

Data View Details: Locations

  • Account Name
  • AdGroup ID
  • AdGroup Name
  • Address
  • Business Name
  • CPC
  • CPM
  • CTR
  • Calls
  • Campaign ID
  • Campaign Name
  • City Name
  • Click To Call
  • Clicks
  • Client CPC
  • Client CPM
  • Client CPSA
  • Client Spend
  • Country
  • Coupons
  • Date
  • Direction
  • Impressions
  • Location Name
  • More Info
  • Secondary Action Rate
  • Spend
  • State Name
  • Total Calls
  • Total Secondary Actions
  • Website
  • Zip Code

Data View Details: Pixels

  • Account Name
  • AdGroup ID
  • AdGroup Name
  • Campaign ID
  • Campaign Name
  • Click-Thru Conversions
  • Conversions
  • Date
  • Pixel ID
  • Pixel Name
  • View-Thru Conversions

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