GroundTruth
Groundtruth is the global location marketplace bringing together buyers and sellers with ad targeting solutions focused on driving in-store traffic and sales.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
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Stored
All Dimensions and Metrics:
Account Currency | Account ID |
Account Name | Account Name |
Account Status | Account Timezone |
AdGroup ID | AdGroup Name |
Address | Address |
Adgroup Name | Advertiser Bid Type |
Advertiser Bid Type | Budget Type |
Business ID | Business Name |
Business Name | CPC |
CPM | CPSA |
CTR | CTR |
Calls | Campaign End Date |
Campaign ID | Campaign ID |
Campaign Name | Campaign Name |
Campaign Start Date | City |
City Name | Click To Call |
Click To Call | Click to Preview |
Click-Thru Conversions | Clicks |
Client CPC | Client CPM |
Client CPSA | Client Spend |
Constraint | Contract Number |
Conversions | Country |
Coupons | Creative Size |
Creative URL | Cumulative Reach |
DMA | Daily Reach |
Date | Direction |
End Date | Frequency |
Impressions | Latitude |
Longitude | Market |
More Info | More Info |
Organization ID | Organization Name |
Pixel ID | Preview |
Product | Product Group |
Publisher Name | Secondary Action Rate |
Secondary Action Rate | Secondary Actions |
Spend | Start Date |
State | State Name |
Store Visit Lift | Total Calls |
Total Impressions Contracted | Total Secondary Actions |
Video | Video Completes |
Video Completion Rate | Video End |
Video First Quartile | Video Midpoint |
Video Start | Video Third Quartile |
View-Thru Conversions | Visit Rate |
Visitors | Visits |
Visits After Impressions | Website |
Zip | Zip Code |
Data View Details: Campaigns
Account Name | Campaign Name |
Campaign ID | Adgroup Name |
Adgroup ID | Start Date |
End Date | Advertiser Bid Type |
Budget Type | Organization ID |
Organization Name | Account Timezone |
Account Currency | Account Status |
Account ID | Cumulative Reach |
Impressions | Daily Reach |
Clicks | CTR |
Total Secondary Actions | Frequency |
Coupons | Website |
More Info | Direction |
Click To Call | Secondary Action Rate |
Spend | CPC |
CPM | CPSA |
Visits After Impressions | Visitors |
Secondary Actions | Store Visit Lift |
Video | Video Start |
Video First Quartile | Video Midpoint |
Video Third Quartile | Video End |
Client Spend | Client CPC |
Client CPM | Client CPSA |
Date |
Data View Details: Creatives
Creative ID | Creative Name |
Start Date | End Date |
Advertiser Bid Type | Budget Type |
Market | Contract Number |
Creative Size | Creative URL |
Click to Preview | Preview |
Impressions | Daily Reach |
Clicks | Click To Call |
CTR | Spend |
CPC | CPM |
Secondary Action Rate | Total Secondary Actions |
Frequency | Coupons |
Website | More Info |
Direction | Visits |
Secondary Actions | Total Impressions Contracted |
Video Start | Video First Quartile |
Video Midpoint | Video Third Quartile |
Video End | Account Name |
Campaign ID | Campaign Name |
AdGroup ID | AdGroup Name |
Organization ID | Organization Name |
Client Spend | Client CPC |
Client CPM | Client CPSA |
Date |
Data View Details: Geotargeting (Deprecated)
Address | City Name |
State Name | Zip Code |
Latitude | Longitude |
Country | Impressions |
Clicks | Calls |
Total Calls | Click To Call |
CTR | Spend |
CPC | CPM |
Secondary Action Rate | Total Secondary Actions |
Coupons | Website |
More Info | Direction |
Account Name | Campaign ID |
Campaign Name | AdGroup ID |
AdGroup Name | Client Spend |
Client CPC | Client CPM |
Client CPSA | Date |
Data View Details: Locations
City Name | State Name |
Zip Code | Country |
Latitude | Longitude |
Impressions | Clicks |
CTR | Spend |
CPC | CPM |
Secondary Action Rate | Total Secondary Actions |
Secondary Actions | Visit |
Account Name | Campaign ID |
Campaign Name | AdGroup ID |
AdGroup Name | Client Spend |
Client CPC | Client CPM |
Client CPSA | Date |
Data View Details: Pixels
Pixel ID | Pixel Name |
Conversions | View-Thru Conversions |
Click-Thru Conversions | Account Name |
Campaign ID | Campaign Name |
AdGroup ID | AdGroup Name |
Date |
Data View Details: Products
Organization ID | Organization Name |
Account ID | Account Name |
Campaign ID | Campaign Name |
Start Date | End Date |
AdGroup ID | AdGroup Name |
Business Name | Product |
Product Group | Country |
State | City |
Address | Zip |
DMA | Constraint |
Latitude | Longitude |
Impressions | Clicks |
Secondary Actions | Spend |
Visit | Website |
Direction | Click To Call |
More Info | Video Start |
Video First Quartile | Video Midpoint |
Video Third Quartile | Video Completes |
CTR | CPC |
CPM | Secondary Action Rate |
Video Completion Rate | Visit Rate |
CPSA | Client Spend |
Client CPC | Client CPM |
Client CPSA | Date |
Data View Details: Publishers
Campaign Name | Account ID |
Account Name | Account Status |
Account Timezone | Campaign End Date |
Campaign ID | Campaign Start Date |
Organization ID | Organization Name |
Publisher Name | Impressions |
Video Completion Rate | Video End |
Video First Quartile | Video Midpoint |
Video Start | Video Third Quartile |
Date |
Data View Details: Store Visit Locations
Account Name | Campaign ID |
Campaign Name | AdGroup ID |
AdGroup Name | Business ID |
Business Name | Address |
Zip | City |
State | Country |
Latitude | Longitude |
Visits | Date |
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