GroundTruth

Groundtruth is the global location marketplace bringing together buyers and sellers with ad targeting solutions focused on driving in-store traffic and sales.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

Stored

All Dimensions and Metrics:

Account Currency	Account ID
Account Name	Account Name
Account Status	Account Timezone
AdGroup ID	AdGroup Name
Address	Address
Adgroup Name	Advertiser Bid Type
Advertiser Bid Type	Budget Type
Business ID	Business Name
Business Name	CPC
CPM	CPSA
CTR	CTR
Calls	Campaign End Date
Campaign ID	Campaign ID
Campaign Name	Campaign Name
Campaign Start Date	City
City Name	Click To Call
Click To Call	Click to Preview
Click-Thru Conversions	Clicks
Client CPC	Client CPM
Client CPSA	Client Spend
Constraint	Contract Number
Conversions	Country
Coupons	Creative Size
Creative URL	Cumulative Reach
DMA	Daily Reach
Date	Direction
End Date	Frequency
Impressions	Latitude
Longitude	Market
More Info	More Info
Organization ID	Organization Name
Pixel ID	Preview
Product	Product Group
Publisher Name	Secondary Action Rate
Secondary Action Rate	Secondary Actions
Spend	Start Date
State	State Name
Store Visit Lift	Total Calls
Total Impressions Contracted	Total Secondary Actions
Video	Video Completes
Video Completion Rate	Video End
Video First Quartile	Video Midpoint
Video Start	Video Third Quartile
View-Thru Conversions	Visit Rate
Visitors	Visits
Visits After Impressions	Website
Zip	Zip Code

Data View Details: Campaigns

Account Name	Campaign Name
Campaign ID	Adgroup Name
Adgroup ID	Start Date
End Date	Advertiser Bid Type
Budget Type	Organization ID
Organization Name	Account Timezone
Account Currency	Account Status
Account ID	Cumulative Reach
Impressions	Daily Reach
Clicks	CTR
Total Secondary Actions	Frequency
Coupons	Website
More Info	Direction
Click To Call	Secondary Action Rate
Spend	CPC
CPM	CPSA
Visits After Impressions	Visitors
Secondary Actions	Store Visit Lift
Video	Video Start
Video First Quartile	Video Midpoint
Video Third Quartile	Video End
Client Spend	Client CPC
Client CPM	Client CPSA
Date

Data View Details: Creatives

Creative ID	Creative Name
Start Date	End Date
Advertiser Bid Type	Budget Type
Market	Contract Number
Creative Size	Creative URL
Click to Preview	Preview
Impressions	Daily Reach
Clicks	Click To Call
CTR	Spend
CPC	CPM
Secondary Action Rate	Total Secondary Actions
Frequency	Coupons
Website	More Info
Direction	Visits
Secondary Actions	Total Impressions Contracted
Video Start	Video First Quartile
Video Midpoint	Video Third Quartile
Video End	Account Name
Campaign ID	Campaign Name
AdGroup ID	AdGroup Name
Organization ID	Organization Name
Client Spend	Client CPC
Client CPM	Client CPSA
Date

Data View Details: Geotargeting (Deprecated)

Address	City Name
State Name	Zip Code
Latitude	Longitude
Country	Impressions
Clicks	Calls
Total Calls	Click To Call
CTR	Spend
CPC	CPM
Secondary Action Rate	Total Secondary Actions
Coupons	Website
More Info	Direction
Account Name	Campaign ID
Campaign Name	AdGroup ID
AdGroup Name	Client Spend
Client CPC	Client CPM
Client CPSA	Date

Data View Details: Locations

City Name	State Name
Zip Code	Country
Latitude	Longitude
Impressions	Clicks
CTR	Spend
CPC	CPM
Secondary Action Rate	Total Secondary Actions
Secondary Actions	Visit
Account Name	Campaign ID
Campaign Name	AdGroup ID
AdGroup Name	Client Spend
Client CPC	Client CPM
Client CPSA	Date

Data View Details: Pixels

Pixel ID	Pixel Name
Conversions	View-Thru Conversions
Click-Thru Conversions	Account Name
Campaign ID	Campaign Name
AdGroup ID	AdGroup Name
Date

Data View Details: Products

Organization ID	Organization Name
Account ID	Account Name
Campaign ID	Campaign Name
Start Date	End Date
AdGroup ID	AdGroup Name
Business Name	Product
Product Group	Country
State	City
Address	Zip
DMA	Constraint
Latitude	Longitude
Impressions	Clicks
Secondary Actions	Spend
Visit	Website
Direction	Click To Call
More Info	Video Start
Video First Quartile	Video Midpoint
Video Third Quartile	Video Completes
CTR	CPC
CPM	Secondary Action Rate
Video Completion Rate	Visit Rate
CPSA	Client Spend
Client CPC	Client CPM
Client CPSA	Date

Data View Details: Publishers

Campaign Name	Account ID
Account Name	Account Status
Account Timezone	Campaign End Date
Campaign ID	Campaign Start Date
Organization ID	Organization Name
Publisher Name	Impressions
Video Completion Rate	Video End
Video First Quartile	Video Midpoint
Video Start	Video Third Quartile
Date