Google Ads

Google Ads

Google Ad Manager is a free ad management solution that helps growing publishers sell, schedule, deliver, and measure all of their digital ad inventory.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

% New Sessions Account Currency Code
Account ID Account Name
Account Time Zone Active View Viewable CTR
Active View avg. CPM Active View measurable cost
Active View measurable impr. Active View viewable impressions
Ad (Headline) Ad Event Type
Ad Group Ad Group ID
Ad Group Label IDs Ad Group Labels
Ad Group State Ad Group Status
Ad Group Tracking URL Template Ad Group Type
Ad ID Ad Label IDs
Ad Labels Ad Network
Ad Preview Ad State
Ad Strength Ad Tracking URL Template
Ad Type Adjusted Content Impression Share
Adjusted Content Impression Share 10 Percent Adjusted Content Impression Share 5 Percent
Adjusted Content Impression Share Old Adjusted Display Impression Share
Adjusted Search Click Share Adjusted Search Impression Share
Adjusted Search Impression Share 10 Percent Adjusted Search Impression Share 5 Percent
Adjusted Search Impression Share Old Adwords Metro ID
Age Range Age Range State
All Assets For Asset Group All Conv.
All Conv. Rate All Conv. Value
All conv. (by conv. time) All conv. value (by conv. time)
All conv. value / cost App Final URL
Approval Status Asset Final Mobile URLs
Asset Final URL Suffix Asset Final URLs
Asset Group Ad Strength Asset Group Field Type
Asset Group Final Mobile URLs Asset Group Final URLs
Asset Group ID Asset Group Name
Asset Group Path1 Asset Group Path2
Asset Group Performance Label Asset Group Policy Summary Approval Status
Asset Group Policy Summary Policy Topic Entries Asset Group Policy Summary Review Status
Asset Group Status Asset ID
Asset ID at Google Ads Asset Image Asset File Size
Asset Image Asset Full Size Height Pixels Asset Image Asset Full Size URL
Asset Image Asset Full Size Width Pixels Asset Image Asset Mime Type
Asset Name Asset Policy Summary Approval Status
Asset Policy Summary Policy Topic Entries Asset Policy Summary Review Status
Asset Sitelink Asset Ad Schedule Targets Asset Sitelink Asset Description1
Asset Sitelink Asset Description2 Asset Sitelink Asset End Date
Asset Sitelink Asset Link Text Asset Sitelink Asset Start Date
Asset Source Asset Structured Snippet Asset Header
Asset Structured Snippet Asset Values Asset Sub Type
Asset Text Asset Text Asset Tracking URL Template
Asset Type Asset URL Custom Parameters
Asset YouTube Video Asset YouTube Video ID Asset YouTube Video Asset YouTube Video Title
Associated Ad Groups Associated Ad Groups Number
Associated Campaigns Associated Campaigns Number
Audience Audience ID
Audience State Audience Type
Average Mobile Friendly Clicks Rate Average Valid AMP Click Rate
Average Video 100% Completes Average Video 25% Completes
Average Video 50% Completes Average Video 75% Completes
Avg. Bounce Rate Avg. CPC
Avg. CPM Avg. CPV
Avg. Client CPC Avg. Client CPM
Avg. Client CPV Avg. Cost
Avg. Daily Content Impr. share Avg. Daily Cost
Avg. Daily Display Impr. Share Avg. Daily Display Lost IS (budget)
Avg. Daily Display Lost IS (rank) Avg. Daily Search Exact match IS
Avg. Daily Search Impr. Share Avg. Daily Search Lost IS (budget)
Avg. Daily Search Lost IS (rank) Avg. session duration
Bid Strategy ID Bid Strategy Name
Bid Strategy Type Bid adj.
Bidding Strategy Brand
Budget Id Budget Period
CTR CVR
Call Tracking DisplayLocation Call Type
Call ad business name Call ad call tracking enabled?
Call ad conversion action Call ad conversion behavior
Call ad disable call conversion? Call ad phone number verification URL
Call-only ad phone number Caller Area Code
Caller Country Code Campaign
Campaign (Adwords ID - Network) Campaign End Date
Campaign ID Campaign Label IDs
Campaign Labels Campaign Name
Campaign Network(s) Campaign Optimization Score
Campaign Serving Status Campaign Start Date
Campaign State Campaign Subtype
Campaign Tracking URL Template Campaign Type
Canonical Name Category (1st level)
Category (2nd level) Category (3rd level)
Category (4th level) Category (5th level)
City City (User location)
Click Type Clicks
Client All Conv. Value / Cost Client Avg. Daily Cost
Client Cost Client Cost / All Conv.
Client Cost Per Conversion Client Cost Per View-Through Conversion
Client Cost per All Conv. Content Lost IS (rank)
Conv. Value Conv. value (by conv. time)
Conv. value (current model) Conversion Action ID
Conversion Action Name Conversion Adjustment
Conversion Category Conversion Name
Conversion Rate Conversion Source
Conversion Tracker ID Conversions
Conversions (by conv. time) Conversions (current model)
Cost Cost / All Conv.
Cost / all conv. Cost Per All Conv.
Cost Per Conversion Cost Per View-Through Conversion
Country Country / Territory
Country / Territory (User location) Criteria
Criteria ID Criteria Name
Criteria Type Cross-Device Conv.
Cross-Device Conversions Cross-device conv.
Currency Custom Parameter
Custom label 0 Custom label 1
Custom label 2 Custom label 3
Custom label 4 Customer Descriptive Name
Customer Name Customer Optimization Score
Daily Budget Date
Day DayOfWeek
Days to Conversion Days to Conversion or Adjustment
Default max. CPC Description
Description 1 Description 1 Asset ID
Description 2 Description 2 Asset ID
Description Line 1 Description Line 2
Details Device
Display URL Domain
Duration (seconds) Dynamically Generated Headline
End Date End Time
Engagement Rate Engagements
Enhanced CPV Enabled Enhanced Cpc Enabled
Example of responsive display ad marketing image Example of responsive display ad square logo
Example of responsive display ad square marketing image Example of responsive display ad video
Example of responsive display ad video preview URL Example of responsive display ad video title
Example of returned responsive display ad logo Expanded Final URL
Expanded Text Ad Description 2 Expanded Text Ad Headline 3
Extension (upgraded) Final URL
First Page CPC Gender
Gender State Gmail Clicks to Website
Gmail Forwards Gmail Saves
Headline 1 Headline 1 Asset ID
Headline 2 Headline 2 Asset ID
Height Hour of Day
Household Income ID
Image Ad Preview Image Asset Preview
Image Preview Image Preview Link
Image ad height Image ad name
Image ad preview height Image ad preview image url
Image ad preview width Image ad size
Image ad width Impr. (Absolute Top) %
Impr. (Top) % Impressions
Interaction Types Interactions
Interactions Rate Invalid Click Rate
Invalid Clicks Is Budget Explicitly Shared
Is Negative Is Self Action
Is negative Is targeting location?
Item Id Item State
Keyword Keyword / Placement
Keyword ID Keyword Label IDs
Keyword Labels Keyword/Placement destination URL
Language Location ID
Location Type Long Headline
MC ID Match type
Matching Keyword Max CPC source
Max CPM Source Max. CPC
Max. CPC Source Max. CPM
Max. CPM Source Max. CPV
Max. CPV Source Merchant ID
Metro (Geo data) Metro (User location)
Metro area Mobile Final URL
Mobile Speed Score Month
MonthOfYear Most Specific Location
Most Specific Location Canonical Name Most Specific Location ID
Most Specific Location Name Name
Network Pages / session
Parental Status Parental Status State
Partition Type Path1
Path2 Phone calls
Phone impressions Placeholder
Placement Placement Display Name
Placement State Placement Type
Possible Content Impressions Possible Display Impressions
Possible Search Impressions Post Click Quality Score
Postal Code (User location) Preview
Preview URL Product Aggregator ID
Product Channel Product Channel Exclusivity
Product Condition Product Partition ID
Product Title Product type (1st level)
Product type (2nd level) Product type (3rd level)
Product type (4th level) Product type (5th level)
Quality Score Quarter
Query Match Type with Variant Region
Region (User location) Relative CTR%
Resource Resource Name
Responsive display ad accent color Responsive display ad allow flexible color?
Responsive display ad call-to-action text Responsive display ad display ad format setting
Responsive display ad main color Responsive display ad price prefix
Responsive display ad promo text Review State
Search (Absolute Top) IS Search (Top) IS
Search Exact Match Impression Share Search Term
Served Assets Details Serving Status
Short Headline Source
Start Date Start Time
Status Store ID
Summary Daily Budget Target Type
Target URL Time Zone
Top of Page CPC Topic
Total Calls Total Conv. Value / cost
Total Impressions Total conv. value
Tracking Template Trueview Video Views
Type URL
Unexpanded Final URL User List ID
User List Name Value / All Conv.
Value / Conv Value / Conv.
Value / Conv. (by conv. time) Value / all conv. (by conv. time)
Value Per Conv Video Channel ID
Video Duration (seconds) Video ID
Video Preview Video Preview Link
Video Title Video View Rate
Video Views View Through Conv.
View in search results View-through conv.
Week Width
Year YouTube Video Asset Preview
YouTube Video Asset Preview Link

Account ID Account Name
Active View Viewable CTR Active View measurable cost
Active View measurable impr. Ad Group
Ad Group ID Ad Group Label IDs
Ad Group Labels Ad Group State
Ad Group Tracking URL Template All Conv.
All Conv. Rate All Conv. Value
All conv. (by conv. time) All conv. value (by conv. time)
Associated Ad Groups Associated Ad Groups Number
Associated Campaigns Associated Campaigns Number
Audience Audience ID
Audience State Audience Type
Average Video 100% Completes Average Video 25% Completes
Average Video 50% Completes Average Video 75% Completes
Avg. CPC Avg. CPM
Avg. CPV Avg. Client CPC
Avg. Client CPM Avg. Client CPV
Avg. Cost Avg. Daily Cost
CTR Campaign End Date
Campaign ID Campaign Label IDs
Campaign Labels Campaign Name
Campaign Serving Status Campaign Start Date
Campaign State Campaign Subtype
Campaign Tracking URL Template Campaign Type
Clicks Client Avg. Daily Cost
Client Cost Client Cost Per View-Through Conversion
Client Cost per All Conv. Conv. value (by conv. time)
Conversions Conversions (by conv. time)
Cost Cost Per All Conv.
Cross-device conv. Currency
Date Engagements
Final URL Gmail Clicks to Website
Gmail Forwards Gmail Saves
Impr. (Absolute Top) % Impr. (Top) %
Impressions Interactions
Max. CPC Max. CPC Source
Max. CPM Max. CPM Source
Mobile Final URL Network
Time Zone Total conv. value
User List ID User List Name
Value / Conv. (by conv. time) Value / all conv. (by conv. time)
Video View Rate Video Views
View-through conv.

Account ID Account Name
Active View Viewable CTR Active View avg. CPM
Active View measurable cost Active View measurable impr.
Active View viewable impressions Ad Group
Ad Group ID Ad Group Label IDs
Ad Group Labels Ad Group State
Ad Group Tracking URL Template All Conv.
All conv. (by conv. time) All conv. value (by conv. time)
Associated Ad Groups Associated Ad Groups Number
Associated Campaigns Associated Campaigns Number
Audience Audience ID
Audience State Audience Type
Avg. CPC Avg. CPM
Avg. Client CPC Avg. Client CPM
Avg. Daily Cost CTR
Campaign End Date Campaign ID
Campaign Label IDs Campaign Labels
Campaign Name Campaign Serving Status
Campaign Start Date Campaign State
Campaign Subtype Campaign Tracking URL Template
Campaign Type Click Type
Clicks Client Avg. Daily Cost
Client Cost Client Cost Per Conversion
Client Cost Per View-Through Conversion Client Cost per All Conv.
Conversion Rate Conversions
Conversions (by conv. time) Cost
Cost / All Conv. Cross-device conv.
Currency Date
Device Final URL
Gmail Clicks to Website Gmail Forwards
Gmail Saves Interactions
Max. CPC Max. CPC Source
Max. CPM Max. CPM Source
Mobile Final URL Network
Time Zone Total Impressions
Total conv. value User List ID
User List Name Value / Conv. (by conv. time)
Value / all conv. (by conv. time)

Account ID Account Name
Ad Group Ad Group ID
Ad Group Label IDs Ad Group Labels
Ad Group State Ad Group Tracking URL Template
All Conv. All Conv. Value
All conv. (by conv. time) All conv. value (by conv. time)
Campaign End Date Campaign ID
Campaign Label IDs Campaign Labels
Campaign Name Campaign Serving Status
Campaign Start Date Campaign State
Campaign Subtype Campaign Tracking URL Template
Campaign Type Conv. Value
Conv. value (by conv. time) Conversion Action ID
Conversion Action Name Conversion Category
Conversions Conversions (by conv. time)
Cross-Device Conversions Currency
Date Network
Time Zone Value / All Conv.
Value / Conv Value / Conv. (by conv. time)
Value / all conv. (by conv. time) View Through Conv.

% New Sessions Account ID
Account Name Active View Viewable CTR
Active View measurable cost Active View measurable impr.
Active View viewable impressions Ad Group
Ad Group ID Ad Group Label IDs
Ad Group Labels Ad Group Status
Ad Group Tracking URL Template Ad Group Type
Adjusted Content Impression Share Adjusted Content Impression Share 10 Percent
Adjusted Content Impression Share 5 Percent Adjusted Content Impression Share Old
Adjusted Display Impression Share Adjusted Search Impression Share
Adjusted Search Impression Share 10 Percent Adjusted Search Impression Share 5 Percent
Adjusted Search Impression Share Old All Conv.
All Conv. Rate All Conv. Value
All conv. (by conv. time) All conv. value (by conv. time)
Average Video 100% Completes Average Video 25% Completes
Average Video 50% Completes Average Video 75% Completes
Avg. CPC Avg. CPM
Avg. CPV Avg. Client CPC
Avg. Client CPM Avg. Client CPV
Avg. Daily Content Impr. share Avg. Daily Cost