Google Ads

Google Ads

Google Ad Manager is a free ad management solution that helps growing publishers sell, schedule, deliver, and measure all of their digital ad inventory.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

% New Sessions Account Currency Code
Account ID Account Name
Account Time Zone Active View Viewable CTR
Active View avg. CPM Active View measurable cost
Active View measurable impr. Active View viewable impressions
Ad (Headline) Ad Event Type
Ad Group Ad Group ID
Ad Group Label IDs Ad Group Labels
Ad Group State Ad Group Status
Ad Group Tracking URL Template Ad Group Type
Ad ID Ad Label IDs
Ad Labels Ad Network
Ad Preview Ad State
Ad Strength Ad Tracking URL Template
Ad Type Adjusted Content Impression Share
Adjusted Content Impression Share 10 Percent Adjusted Content Impression Share 5 Percent
Adjusted Content Impression Share Old Adjusted Display Impression Share
Adjusted Search Click Share Adjusted Search Impression Share
Adjusted Search Impression Share 10 Percent Adjusted Search Impression Share 5 Percent
Adjusted Search Impression Share Old Adwords Metro ID
Age Range Age Range State
All Assets For Asset Group All Conv.
All Conv. Rate All Conv. Value
All conv. (by conv. time) All conv. value (by conv. time)
All conv. value / cost App Final URL
Approval Status Asset Final Mobile URLs
Asset Final URL Suffix Asset Final URLs
Asset Group Ad Strength Asset Group Field Type
Asset Group Final Mobile URLs Asset Group Final URLs
Asset Group ID Asset Group Name
Asset Group Path1 Asset Group Path2
Asset Group Performance Label Asset Group Policy Summary Approval Status
Asset Group Policy Summary Policy Topic Entries Asset Group Policy Summary Review Status
Asset Group Status Asset ID
Asset ID at Google Ads Asset Image Asset File Size
Asset Image Asset Full Size Height Pixels Asset Image Asset Full Size URL
Asset Image Asset Full Size Width Pixels Asset Image Asset Mime Type
Asset Name Asset Policy Summary Approval Status
Asset Policy Summary Policy Topic Entries Asset Policy Summary Review Status
Asset Sitelink Asset Ad Schedule Targets Asset Sitelink Asset Description1
Asset Sitelink Asset Description2 Asset Sitelink Asset End Date
Asset Sitelink Asset Link Text Asset Sitelink Asset Start Date
Asset Source Asset Structured Snippet Asset Header
Asset Structured Snippet Asset Values Asset Sub Type
Asset Text Asset Text Asset Tracking URL Template
Asset Type Asset URL Custom Parameters
Asset YouTube Video Asset YouTube Video ID Asset YouTube Video Asset YouTube Video Title
Associated Ad Groups Associated Ad Groups Number
Associated Campaigns Associated Campaigns Number
Audience Audience ID
Audience State Audience Type
Average Mobile Friendly Clicks Rate Average Valid AMP Click Rate
Average Video 100% Completes Average Video 25% Completes
Average Video 50% Completes Average Video 75% Completes
Avg. Bounce Rate Avg. CPC
Avg. CPM Avg. CPV
Avg. Client CPC Avg. Client CPM
Avg. Client CPV Avg. Cost
Avg. Daily Content Impr. share Avg. Daily Cost
Avg. Daily Display Impr. Share Avg. Daily Display Lost IS (budget)
Avg. Daily Display Lost IS (rank) Avg. Daily Search Exact match IS
Avg. Daily Search Impr. Share Avg. Daily Search Lost IS (budget)
Avg. Daily Search Lost IS (rank) Avg. session duration
Bid Strategy ID Bid Strategy Name
Bid Strategy Type Bid adj.
Bidding Strategy Brand
Budget Id Budget Period
CTR CVR
Call Tracking DisplayLocation Call Type
Call ad business name Call ad call tracking enabled?
Call ad conversion action Call ad conversion behavior
Call ad disable call conversion? Call ad phone number verification URL
Call-only ad phone number Caller Area Code
Caller Country Code Campaign
Campaign (Adwords ID - Network) Campaign End Date
Campaign ID Campaign Label IDs
Campaign Labels Campaign Name
Campaign Network(s) Campaign Optimization Score
Campaign Serving Status Campaign Start Date
Campaign State Campaign Subtype
Campaign Tracking URL Template Campaign Type
Canonical Name Category (1st level)
Category (2nd level) Category (3rd level)
Category (4th level) Category (5th level)
City City (User location)
Click Type Clicks
Client All Conv. Value / Cost Client Avg. Daily Cost
Client Cost Client Cost / All Conv.
Client Cost Per Conversion Client Cost Per View-Through Conversion
Client Cost per All Conv. Content Lost IS (rank)
Conv. Value Conv. value (by conv. time)
Conv. value (current model) Conversion Action ID
Conversion Action Name Conversion Adjustment
Conversion Category Conversion Name
Conversion Rate Conversion Source
Conversion Tracker ID Conversions
Conversions (by conv. time) Conversions (current model)
Cost Cost / All Conv.
Cost / all conv. Cost Per All Conv.
Cost Per Conversion Cost Per View-Through Conversion
Country Country / Territory
Country / Territory (User location) Criteria
Criteria ID Criteria Name
Criteria Type Cross-Device Conv.
Cross-Device Conversions Cross-device conv.
Currency Custom Parameter
Custom label 0 Custom label 1
Custom label 2 Custom label 3
Custom label 4 Customer Descriptive Name
Customer Name Customer Optimization Score
Daily Budget Date
Day DayOfWeek
Days to Conversion Days to Conversion or Adjustment
Default max. CPC Description
Description 1 Description 1 Asset ID
Description 2 Description 2 Asset ID
Description Line 1 Description Line 2
Details Device
Display URL Domain
Duration (seconds) Dynamically Generated Headline
End Date End Time
Engagement Rate Engagements
Enhanced CPV Enabled Enhanced Cpc Enabled
Example of responsive display ad marketing image Example of responsive display ad square logo
Example of responsive display ad square marketing image Example of responsive display ad video
Example of responsive display ad video preview URL Example of responsive display ad video title
Example of returned responsive display ad logo Expanded Final URL
Expanded Text Ad Description 2 Expanded Text Ad Headline 3
Extension (upgraded) Final URL
Final URLs First Page CPC
Gender Gender State
Gmail Clicks to Website Gmail Forwards
Gmail Saves Headline 1
Headline 1 Asset ID Headline 2
Headline 2 Asset ID Height
Hour of Day Household Income
ID Image Ad Preview
Image Asset Preview Image Preview
Image Preview Link Image ad height
Image ad name Image ad preview height
Image ad preview image url Image ad preview width
Image ad size Image ad width
Impr. (Absolute Top) % Impr. (Top) %
Impressions Interaction Types
Interactions Interactions Rate
Invalid Click Rate Invalid Clicks
Is Budget Explicitly Shared Is Negative
Is Self Action Is negative
Is targeting location? Item Id
Item State Keyword
Keyword / Placement Keyword ID
Keyword Label IDs Keyword Labels
Keyword/Placement destination URL Language
Location ID Location Type
Long Headline MC ID
Match type Matching Keyword
Max CPC source Max CPM Source
Max. CPC Max. CPC Source
Max. CPM Max. CPM Source
Max. CPV Max. CPV Source
Merchant ID Metro (Geo data)
Metro (User location) Metro area
Mobile Final URL Mobile Speed Score
Month MonthOfYear
Most Specific Location Most Specific Location Canonical Name
Most Specific Location ID Most Specific Location Name
Name Network
Pages / session Parental Status
Parental Status State Partition Type
Path1 Path2
Phone calls Phone impressions
Placeholder Placement
Placement Display Name Placement State
Placement Type Possible Content Impressions
Possible Display Impressions Possible Search Impressions
Post Click Quality Score Postal Code (User location)
Preview Preview URL
Product Aggregator ID Product Channel
Product Channel Exclusivity Product Condition
Product Partition ID Product Title
Product type (1st level) Product type (2nd level)
Product type (3rd level) Product type (4th level)
Product type (5th level) Quality Score
Quarter Query Match Type with Variant
Region Region (User location)
Relative CTR% Resource
Resource Name Responsive display ad accent color
Responsive display ad allow flexible color? Responsive display ad call-to-action text
Responsive display ad display ad format setting Responsive display ad main color
Responsive display ad price prefix Responsive display ad promo text
Review State Search (Absolute Top) IS
Search (Top) IS Search Exact Match Impression Share
Search Term Served Assets Details
Serving Status Short Headline
Source Start Date
Start Time Status
Store ID Summary Daily Budget
Target Type Target URL
Time Zone Top of Page CPC
Topic Total Calls
Total Conv. Value / cost Total Impressions
Total conv. value Tracking Template
Trueview Video Views Type
URL Unexpanded Final URL
User List ID User List Name
Value / All Conv. Value / Conv
Value / Conv. Value / Conv. (by conv. time)
Value / all conv. (by conv. time) Value Per Conv
Video Channel ID Video Duration (seconds)
Video ID Video Preview
Video Preview Link Video Title
Video View Rate Video Views
View Through Conv. View in search results
View-through conv. Week
Width Year
YouTube Video Asset Preview YouTube Video Asset Preview Link

Account ID Account Name
Active View Viewable CTR Active View measurable cost
Active View measurable impr. Ad Group
Ad Group ID Ad Group Label IDs
Ad Group Labels Ad Group State
Ad Group Tracking URL Template All Conv.
All Conv. Rate All Conv. Value
All conv. (by conv. time) All conv. value (by conv. time)
Associated Ad Groups Associated Ad Groups Number
Associated Campaigns Associated Campaigns Number
Audience Audience ID
Audience State Audience Type
Average Video 100% Completes Average Video 25% Completes
Average Video 50% Completes Average Video 75% Completes
Avg. CPC Avg. CPM
Avg. CPV Avg. Client CPC
Avg. Client CPM Avg. Client CPV
Avg. Cost Avg. Daily Cost
CTR Campaign End Date
Campaign ID Campaign Label IDs
Campaign Labels Campaign Name
Campaign Serving Status Campaign Start Date
Campaign State Campaign Subtype
Campaign Tracking URL Template Campaign Type
Clicks Client Avg. Daily Cost
Client Cost Client Cost Per View-Through Conversion
Client Cost per All Conv. Conv. value (by conv. time)
Conversions Conversions (by conv. time)
Cost Cost Per All Conv.
Cross-device conv. Currency
Date Engagements
Final URL Gmail Clicks to Website
Gmail Forwards Gmail Saves
Impr. (Absolute Top) % Impr. (Top) %
Impressions Interactions
Max. CPC Max. CPC Source
Max. CPM Max. CPM Source
Mobile Final URL Network
Time Zone Total conv. value
User List ID User List Name
Value / Conv. (by conv. time) Value / all conv. (by conv. time)
Video View Rate Video Views
View-through conv.

Account ID Account Name
Active View Viewable CTR Active View avg. CPM
Active View measurable cost Active View measurable impr.
Active View viewable impressions Ad Group
Ad Group ID Ad Group Label IDs
Ad Group Labels Ad Group State
Ad Group Tracking URL Template All Conv.
All conv. (by conv. time) All conv. value (by conv. time)
Associated Ad Groups Associated Ad Groups Number
Associated Campaigns Associated Campaigns Number
Audience Audience ID
Audience State Audience Type
Avg. CPC Avg. CPM
Avg. Client CPC Avg. Client CPM
Avg. Daily Cost CTR
Campaign End Date Campaign ID
Campaign Label IDs Campaign Labels
Campaign Name Campaign Serving Status
Campaign Start Date Campaign State
Campaign Subtype Campaign Tracking URL Template
Campaign Type Click Type
Clicks Client Avg. Daily Cost
Client Cost Client Cost Per Conversion
Client Cost Per View-Through Conversion Client Cost per All Conv.
Conversion Rate Conversions
Conversions (by conv. time) Cost
Cost / All Conv. Cross-device conv.
Currency Date
Device Final URL
Gmail Clicks to Website Gmail Forwards
Gmail Saves Interactions
Max. CPC Max. CPC Source
Max. CPM Max. CPM Source
Mobile Final URL Network
Time Zone Total Impressions
Total conv. value User List ID
User List Name Value / Conv. (by conv. time)
Value / all conv. (by conv. time)

Account ID Account Name
Ad Group Ad Group ID
Ad Group Label IDs Ad Group Labels
Ad Group State Ad Group Tracking URL Template
All Conv. All Conv. Value
All conv. (by conv. time) All conv. value (by conv. time)
Campaign End Date Campaign ID
Campaign Label IDs Campaign Labels
Campaign Name Campaign Serving Status
Campaign Start Date Campaign State
Campaign Subtype Campaign Tracking URL Template
Campaign Type Conv. Value
Conv. value (by conv. time) Conversion Action ID
Conversion Action Name Conversion Category
Conversions Conversions (by conv. time)
Cross-Device Conversions Currency
Date Network
Time Zone Value / All Conv.
Value / Conv Value / Conv. (by conv. time)
Value / all conv. (by conv. time) View Through Conv.

% New Sessions Account ID
Account Name Active View Viewable CTR
Active View measurable cost Active View measurable impr.
Active View viewable impressions Ad Group
Ad Group ID Ad Group Label IDs
Ad Group Labels Ad Group Status
Ad Group Tracking URL Template Ad Group Type
Adjusted Content Impression Share Adjusted Content Impression Share 10 Percent
Adjusted Content Impression Share 5 Percent Adjusted Content Impression Share Old
Adjusted Display Impression Share Adjusted Search Impression Share
Adjusted Search Impression Share 10 Percent Adjusted Search Impression Share 5 Percent
Adjusted Search Impression Share Old All Conv.
All Conv. Rate All Conv. Value
All conv. (by conv. time) All conv. value (by conv. time)
Average Video 100% Completes Average Video 25% Completes
Average Video 50% Completes Average Video 75% Completes
Avg. CPC Avg. CPM
Avg. CPV Avg. Client CPC
Avg. Client CPM Avg. Client CPV
Avg. Daily Content Impr. share Avg. Daily Cost
Avg. Daily Display Impr. Share Avg. Daily Display Lost IS (rank)
Avg. Daily Search Exact match IS Avg. Daily Search Impr. Share
Avg. Daily Search Lost IS (rank) Avg. session duration
Bid Strategy ID Bid Strategy Name
Bid Strategy Type CTR
Campaign End Date Campaign ID
Campaign Label IDs Campaign Labels
Campaign Name Campaign Start Date
Campaign State Campaign Subtype
Campaign Tracking URL Template Campaign Type
Clicks Client Avg. Daily Cost
Client Cost Client Cost Per Conversion
Client Cost Per View-Through Conversion Content Lost IS (rank)
Conv. value (by conv. time) Conversion Rate
Conversions Conversions (by conv. time)
Cost Cost Per Conversion
Cost Per View-Through Conversion Cross-device conv.
Currency Date
Default max. CPC Engagements
Gmail Clicks to Website Gmail Forwards
Gmail Saves Impr. (Absolute Top) %
Impr. (Top) % Impressions
Interactions Max. CPM
Max. CPV Network
Pages / session Phone calls
Phone impressions Possible Content Impressions
Possible Display Impressions Possible Search Impressions
Relative CTR% Search (Absolute Top) IS
Search (Top) IS Time Zone
Total Calls Total conv. value
Value / Conv. (by conv. time) Value / all conv. (by conv. time)
Video View Rate Video Views
View-through conv.

Account ID Account Name
Active View measurable cost Active View measurable impr.
Active View viewable impressions Ad Group
Ad Group ID Ad Network
All Conv. All Conv. Value
All conv. (by conv. time) All conv. value (by conv. time)
Avg. CPC Avg. CPM
Avg. Client CPC Avg. Client CPM
Avg. Daily Cost CTR
Campaign End Date Campaign ID
Campaign Label IDs Campaign Labels
Campaign Name Campaign Start Date
Campaign State Campaign Subtype
Campaign Tracking URL Template Campaign Type
Click Type Clicks
Client Avg. Daily Cost Client Cost
Client Cost Per Conversion Client Cost Per View-Through Conversion
Client Cost per All Conv. Conv. value (by conv. time)
Conversion Rate Conversions
Conversions (by conv. time) Cost
Cost Per Conversion Cost Per View-Through Conversion
Cross-device conv. Currency
Date Device
Gmail Clicks to Website Gmail Forwards
Gmail Saves Interactions
Time Zone Total Impressions
Total conv. value Value / Conv. (by conv. time)
Value / all conv. (by conv. time) View-through conv.

% New Sessions Account ID
Account Name Active View Viewable CTR
Active View measurable cost Active View measurable impr.
Active View viewable impressions Ad (Headline)
Ad Group Ad Group ID
Ad Group Label IDs Ad Group Labels
Ad Group State Ad Group Tracking URL Template
Ad ID Ad Label IDs
Ad Labels Ad Preview
Ad State Ad Strength
Ad Tracking URL Template Ad Type
All Conv. All Conv. Value
All conv. (by conv. time) All conv. value (by conv. time)
App Final URL Average Video 100% Completes
Average Video 25% Completes Average Video 50% Completes
Average Video 75% Completes Avg. Bounce Rate
Avg. CPC Avg. CPM
Avg. CPV Avg. Client CPC
Avg. Client CPM Avg. Client CPV
Avg. Daily Cost Avg. session duration
CTR Call ad business name
Call ad call tracking enabled? Call ad conversion action
Call ad conversion behavior Call ad disable call conversion?
Call ad phone number verification URL Call-only ad phone number
Campaign End Date Campaign ID
Campaign Label IDs Campaign Labels
Campaign Name Campaign Serving Status
Campaign Start Date Campaign State
Campaign Subtype Campaign Tracking URL Template
Campaign Type Clicks
Client Avg. Daily Cost Client Cost
Client Cost Per Conversion Client Cost Per View-Through Conversion
Client Cost per All Conv. Conv. value (by conv. time)
Conversion Rate Conversions
Conversions (by conv. time) Cost
Cost Per Conversion Cost Per View-Through Conversion
Cross-device conv. Currency
Date Description
Description Line 1 Description Line 2
Display URL Engagements
Example of responsive display ad marketing image Example of responsive display ad square logo
Example of responsive display ad square marketing image Example of responsive display ad video
Example of responsive display ad video preview URL Example of responsive display ad video title
Example of returned responsive display ad logo Expanded Text Ad Description 2
Expanded Text Ad Headline 3 Final URL
Gmail Clicks to Website Gmail Forwards
Gmail Saves Headline 1
Headline 2 Image Ad Preview
Image ad height Image ad name
Image ad preview height Image ad preview image url
Image ad preview width Image ad size
Image ad width Impressions
Interactions Long Headline
Mobile Final URL Network
Pages / session Path1
Path2 Responsive display ad accent color
Responsive display ad allow flexible color? Responsive display ad call-to-action text
Responsive display ad display ad format setting Responsive display ad main color
Responsive display ad price prefix Responsive display ad promo text
Short Headline Time Zone
Total conv. value Value / Conv. (by conv. time)
Value / all conv. (by conv. time) Video View Rate
Video Views View-through conv.

Account ID Account Name
Active View Viewable CTR Active View measurable cost
Active View measurable impr. Active View viewable impressions
Ad (Headline) Ad Group
Ad Group ID Ad Group Label IDs
Ad Group Labels Ad Group State
Ad Group Tracking URL Template Ad ID
Ad Label IDs Ad Labels
Ad Preview Ad State
Ad Strength Ad Tracking URL Template
Ad Type All Conv.
All Conv. Value All conv. (by conv. time)
All conv. value (by conv. time) App Final URL
Average Video 100% Completes Average Video 25% Completes
Average Video 50% Completes Average Video 75% Completes
Avg. CPC Avg. CPM
Avg. CPV Avg. Client CPC
Avg. Client CPM Avg. Client CPV
Avg. Daily Cost CTR
Call ad business name Call ad call tracking enabled?
Call ad conversion action Call ad conversion behavior
Call ad disable call conversion? Call ad phone number verification URL
Campaign End Date Campaign ID
Campaign Label IDs Campaign Labels
Campaign Name Campaign Serving Status
Campaign Start Date Campaign State
Campaign Subtype Campaign Tracking URL Template
Campaign Type Clicks
Client Avg. Daily Cost Client Cost
Client Cost Per Conversion Client Cost Per View-Through Conversion
Client Cost per All Conv. Conv. value (by conv. time)
Conversion Rate Conversions
Conversions (by conv. time) Cost
Cost Per Conversion Cost Per View-Through Conversion
Cross-device conv. Currency
Date Description
Description Line 1 Description Line 2
Device Display URL
Engagements Example of responsive display ad marketing image
Example of responsive display ad square logo Example of responsive display ad square marketing image
Example of responsive display ad video Example of responsive display ad video preview URL
Example of responsive display ad video title Example of returned responsive display ad logo
Final URL Gmail Clicks to Website
Gmail Forwards Gmail Saves
Headline 1 Headline 2
Image Ad Preview Image ad height
Image ad name Image ad preview height
Image ad preview image url Image ad preview width
Image ad size Image ad width
Impressions Interactions
Long Headline Mobile Final URL
Network Path1
Path2 Responsive display ad accent color
Responsive display ad allow flexible color? Responsive display ad call-to-action text
Responsive display ad display ad format setting Responsive display ad main color
Responsive display ad price prefix Responsive display ad promo text
Short Headline Time Zone
Total conv. value Value / Conv. (by conv. time)
Value / all conv. (by conv. time) Video View Rate
Video Views View-through conv.

Account ID Account Name
Active View Viewable CTR Active View measurable cost
Active View measurable impr. Active View viewable impressions
Ad Group Ad Group ID
Ad Group Label IDs Ad Group Labels
Ad Group State Ad Group Tracking URL Template
Age Range Age Range State
All Conv. All Conv. Value
Average Video 100% Completes Average Video 25% Completes
Average Video 50% Completes Average Video 75% Completes
Avg. CPC Avg. CPM
Avg. CPV Avg. Client CPC
Avg. Client CPM Avg. Client CPV
Avg. Daily Cost CTR
Campaign End Date Campaign ID
Campaign Label IDs Campaign Labels
Campaign Name Campaign Serving Status
Campaign Start Date Campaign State
Campaign Subtype Campaign Tracking URL Template
Campaign Type Clicks
Client Avg. Daily Cost Client Cost
Client Cost Per Conversion Client Cost Per View-Through Conversion
Client Cost per All Conv. Conversion Rate
Conversions Cost
Cost / All Conv. Cost Per View-Through Conversion
Cross-device conv. Currency
Date Engagements
Final URL Gmail Clicks to Website
Gmail Forwards Gmail Saves
Impressions Interactions
Is Negative Max. CPC Source
Max. CPM Max. CPM Source
Mobile Final URL Network
Time Zone Video View Rate
Video Views View-through conv.

All Assets For Asset Group Asset Final Mobile URLs
Asset Final URL Suffix Asset Final URLs
Asset Group Ad Strength Asset Group Field Type
Asset Group Final Mobile URLs Asset Group Final URLs
Asset Group ID Asset Group Name
Asset Group Path1 Asset Group Path2
Asset Group Performance Label Asset Group Policy Summary Approval Status
Asset Group Policy Summary Policy Topic Entries Asset Group Policy Summary Review Status
Asset Group Status Asset ID
Asset Image Asset File Size Asset Image Asset Full Size Height Pixels
Asset Image Asset Full Size URL Asset Image Asset Full Size Width Pixels
Asset Image Asset Mime Type Asset Name
Asset Policy Summary Approval Status Asset Policy Summary Policy Topic Entries
Asset Policy Summary Review Status Asset Sitelink Asset Ad Schedule Targets
Asset Sitelink Asset Description1 Asset Sitelink Asset Description2
Asset Sitelink Asset End Date Asset Sitelink Asset Link Text
Asset Sitelink Asset Start Date Asset Source
Asset Structured Snippet Asset Header Asset Structured Snippet Asset Values
Asset Text Asset Text Asset Tracking URL Template
Asset Type Asset URL Custom Parameters
Asset YouTube Video Asset YouTube Video ID Asset YouTube Video Asset YouTube Video Title
Campaign Campaign ID
Campaign Type Date
Image Asset Preview YouTube Video Asset Preview
YouTube Video Asset Preview Link

Account ID Account Name
Ad Group Ad Group ID
Ad Group Label IDs Ad Group Labels
Ad Group State Ad Group Tracking URL Template
Call Tracking DisplayLocation Call Type
Caller Area Code Caller Country Code
Campaign End Date Campaign ID
Campaign Label IDs Campaign Labels
Campaign Name Campaign Serving Status
Campaign Start Date Campaign State
Campaign Subtype Campaign Tracking URL Template
Campaign Type Currency
Date Duration (seconds)
End Time Network
Start Time Status
Time Zone

Account ID Account Name
Active View Viewable CTR Active View measurable cost
Active View measurable impr. All Conv.
All Conv. Rate All Conv. Value
All conv. (by conv. time) All conv. value (by conv. time)
Audience Audience ID
Audience State Audience Type
Average Video 100% Completes Average Video 25% Completes
Average Video 50% Completes Average Video 75% Completes
Avg. CPC Avg. CPM
Avg. CPV Avg. Client CPC
Avg. Client CPM Avg. Client CPV
Avg. Cost Avg. Daily Cost
CTR Campaign End Date
Campaign ID Campaign Label IDs
Campaign Labels Campaign Name
Campaign Start Date Campaign State
Campaign Subtype Campaign Tracking URL Template
Campaign Type Clicks
Client Avg. Daily Cost Client Cost
Client Cost Per View-Through Conversion Client Cost per All Conv.
Conv. value (by conv. time) Conversions
Conversions (by conv. time) Cost
Cost Per All Conv. Cross-device conv.
Currency Date
Engagements Gmail Clicks to Website
Gmail Forwards Gmail Saves
Impr. (Absolute Top) % Impr. (Top) %
Impressions Interactions
Network Time Zone
Total conv. value User List ID
User List Name Value / Conv. (by conv. time)
Value / all conv. (by conv. time) Video View Rate
Video Views View-through conv.

Account ID Account Name
Active View measurable cost Active View measurable impr.
Active View viewable impressions Ad Network
All Conv. All Conv. Value
All conv. (by conv. time) All conv. value (by conv. time)
Avg. CPC Avg. CPM
Avg. Client CPC Avg. Client CPM
Avg. Daily Cost Bid Strategy ID
Bid Strategy Name CTR
Campaign Campaign End Date
Campaign ID Campaign Label IDs
Campaign Labels Campaign Name
Campaign Start Date Campaign State
Campaign Subtype Campaign Tracking URL Template
Campaign Type Click Type
Clicks Client Avg. Daily Cost
Client Cost Client Cost Per Conversion
Client Cost Per View-Through Conversion Client Cost per All Conv.
Conv. value (by conv. time) Conversion Rate
Conversions Conversions (by conv. time)
Cost Cost Per Conversion
Cost Per View-Through Conversion Cross-device conv.
Currency Date
Device Enhanced CPV Enabled
Gmail Clicks to Website Gmail Forwards
Gmail Saves Invalid Click Rate
Invalid Clicks Serving Status
Time Zone Total Impressions
Total conv. value Value / Conv. (by conv. time)
Value / all conv. (by conv. time)

Account ID Account Name
All Conv. All Conv. Rate
All Conv. Value Asset ID at Google Ads
Avg. CPC Avg. CPM
Avg. CPV Avg. Client CPC
Avg. Client CPM Avg. Client CPV
Avg. Cost Avg. Daily Cost
CTR Campaign End Date
Campaign Label IDs Campaign Labels
Campaign Name Campaign Start Date
Campaign State Campaign Subtype
Campaign Tracking URL Template Campaign Type
Clicks Client Avg. Daily Cost
Client Cost Client Cost Per Conversion
Client Cost per All Conv. Conversions
Cost Cost Per All Conv.
Cross-device conv. Currency
Date Engagements
Extension (upgraded) Final URLs
Impressions Interactions
Phone calls Phone impressions
Source Status
Time Zone Total conv. value
Type Video View Rate
Video Views

% New Sessions Account Currency Code
Account ID Account Name
Account Time Zone Active View measurable cost
Active View measurable impr. Active View viewable impressions
Adjusted Content Impression Share Adjusted Content Impression Share 10 Percent
Adjusted Content Impression Share 5 Percent Adjusted Content Impression Share Old
Adjusted Display Impression Share Adjusted Search Impression Share
Adjusted Search Impression Share 10 Percent Adjusted Search Impression Share 5 Percent
Adjusted Search Impression Share Old All Conv.
All Conv. Rate All Conv. Value
All conv. (by conv. time) All conv. value (by conv. time)
All conv. value / cost Average Video 100% Completes
Average Video 25% Completes Average Video 50% Completes
Average Video 75% Completes Avg. Bounce Rate
Avg. CPC Avg. CPM
Avg. CPV Avg. Client CPC
Avg. Client CPM Avg. Client CPV
Avg. Daily Content Impr. share Avg. Daily Cost
Avg. Daily Display Impr. Share Avg. Daily Display Lost IS (budget)
Avg. Daily Display Lost IS (rank) Avg. Daily Search Exact match IS
Avg. Daily Search Impr. Share Avg. Daily Search Lost IS (budget)
Avg. Daily Search Lost IS (rank) Avg. session duration
Bid Strategy ID Bid Strategy Name
Bidding Strategy Budget Id
Budget Period CTR
CVR Campaign (Adwords ID - Network)
Campaign ID Campaign Label IDs
Campaign Labels Campaign Name
Campaign Network(s) Campaign Optimization Score
Campaign State Campaign Subtype
Campaign Tracking URL Template Campaign Type
Clicks Client All Conv. Value / Cost
Client Avg. Daily Cost Client Cost
Client Cost / All Conv. Client Cost Per Conversion
Client Cost Per View-Through Conversion Content Lost IS (rank)
Conv. value (by conv. time) Conversion Rate
Conversions Conversions (by conv. time)
Cost Cost / all conv.
Cost Per Conversion Cost Per View-Through Conversion
Cross-device conv. Customer Descriptive Name
Customer Optimization Score Daily Budget
Date End Date
Engagements Enhanced Cpc Enabled
Gmail Clicks to Website Gmail Forwards
Gmail Saves Impr. (Absolute Top) %
Impr. (Top) % Impressions
Interactions Invalid Click Rate
Invalid Clicks Is Budget Explicitly Shared
Network Pages / session
Phone calls Phone impressions
Possible Content Impressions Possible Display Impressions
Possible Search Impressions Relative CTR%
Search (Absolute Top) IS Search (Top) IS
Serving Status Start Date
Summary Daily Budget Total Conv. Value / cost
Total conv. value Trueview Video Views
Value / Conv. (by conv. time) Value / all conv. (by conv. time)
Video View Rate Video Views
View-through conv.

Account ID Account Name
All Conv. All Conv. Value
Avg. CPC Avg. CPM
Avg. CPV Avg. Client CPC
Avg. Client CPM Avg. Client CPV
CTR Campaign End Date
Campaign ID Campaign Label IDs
Campaign Labels Campaign Name
Campaign Start Date Campaign State
Campaign Subtype Campaign Tracking URL Template
Campaign Type Canonical Name
City (User location) Clicks
Client Avg. Daily Cost Client Cost
Client Cost Per Conversion Client Cost Per View-Through Conversion
Client Cost per All Conv. Conversion Rate
Conversions Cost
Cost Per Conversion Cost Per View-Through Conversion
Country / Territory (User location) Cross-device conv.
Currency Date
Impressions Interactions
Is targeting location? Network
Region (User location) Time Zone
Total conv. value Video View Rate
Video Views View-through conv.

Account ID Account Name
All Conv. All Conv. Value
Campaign End Date Campaign ID
Campaign Label IDs Campaign Labels
Campaign Name Campaign Start Date
Campaign State Campaign Subtype
Campaign Tracking URL Template Campaign Type
City (User location) Conversion Category
Conversion Name Conversion Tracker ID
Conversions Country / Territory (User location)
Cross-device conv. Currency
Date Is targeting location?
Most Specific Location Canonical Name Most Specific Location ID
Most Specific Location Name Network
Region (User location) Time Zone
Total conv. value Value / All Conv.
Value / Conv. View-through conv.

Account ID Account Name
All Conv. All Conv. Value
All conv. (by conv. time) All conv. value (by conv. time)
Campaign End Date Campaign ID
Campaign Label IDs Campaign Labels
Campaign Name Campaign Serving Status
Campaign Start Date Campaign State
Campaign Subtype Campaign Tracking URL Template
Campaign Type Conv. Value
Conv. value (by conv. time) Conversion Action ID
Conversion Action Name Conversion Category
Conversions Conversions (by conv. time)
Cross-Device Conversions Currency
Daily Budget Date
Network Time Zone
Value / All Conv. Value / Conv
Value / Conv. (by conv. time) Value / all conv. (by conv. time)
View Through Conv.

Account ID Account Name
Ad (Headline) Ad Group
Ad Group Label IDs Ad Group Labels
Ad Group State Ad Group Tracking URL Template
Ad ID Ad Label IDs
Ad Labels Ad State
Ad Strength Ad Tracking URL Template
Ad Type All Conv.
All Conv. Value All conv. (by conv. time)
All conv. value (by conv. time) App Final URL
Call ad business name Call ad call tracking enabled?
Call ad conversion action Call ad conversion behavior
Call ad disable call conversion? Call ad phone number verification URL
Campaign End Date Campaign ID
Campaign Label IDs Campaign Labels
Campaign Name Campaign Serving Status
Campaign Start Date Campaign State
Campaign Subtype Campaign Tracking URL Template
Campaign Type Conv. value (by conv. time)
Conversion Action ID Conversion Action Name
Conversion Category Conversions
Conversions (by conv. time) Cross-device conv.
Currency Date
Description Description Line 1
Description Line 2 Display URL
Example of responsive display ad marketing image Example of responsive display ad square logo
Example of responsive display ad square marketing image Example of responsive display ad video
Example of responsive display ad video preview URL Example of responsive display ad video title
Example of returned responsive display ad logo Final URL
Headline 1 Headline 2
Image ad height Image ad name
Image ad preview height Image ad preview image url
Image ad preview width Image ad size
Image ad width Long Headline
Mobile Final URL Network
Path1 Path2
Responsive display ad accent color Responsive display ad allow flexible color?
Responsive display ad call-to-action text Responsive display ad display ad format setting
Responsive display ad main color Responsive display ad price prefix
Responsive display ad promo text Short Headline
Time Zone Total conv. value
Value / Conv. (by conv. time) Value / all conv. (by conv. time)
View-through conv.

Account ID Account Name
Ad Group Ad Group ID
Ad Group Label IDs Ad Group Labels
Ad Group State Ad Group Tracking URL Template
All Conv. All Conv. Value
All conv. (by conv. time) All conv. value (by conv. time)
Campaign End Date Campaign ID
Campaign Label IDs Campaign Labels
Campaign Name Campaign Serving Status
Campaign Start Date Campaign State
Campaign Subtype Campaign Tracking URL Template
Campaign Type Conv. value (by conv. time)
Conversion Action ID Conversion Action Name
Conversion Category Conversions
Conversions (by conv. time) Cross-device conv.
Currency Date
Final URL First Page CPC
Is negative Keyword
Keyword ID Match type
Max. CPC Max. CPM
Mobile Final URL Network
Status Time Zone
Top of Page CPC Total conv. value
Value / Conv. (by conv. time) Value / all conv. (by conv. time)
View-through conv.

Account ID Account Name
Adwords Metro ID All Conv.
All Conv. Value Campaign End Date
Campaign ID Campaign Label IDs
Campaign Labels Campaign Name
Campaign Start Date Campaign State
Campaign Subtype Campaign Tracking URL Template
Campaign Type Conversion Action Name
Conversion Category Conversion Tracker ID
Conversions Cross-device conv.
Currency Date
Metro (Geo data) Network
Time Zone Total conv. value
View-through conv.

Account ID Account Name
Ad Event Type All Conv.
All Conv. Value All conv. (by conv. time)
All conv. value (by conv. time) Campaign End Date
Campaign ID Campaign Label IDs
Campaign Labels Campaign Name
Campaign Start Date Campaign State
Campaign Subtype Campaign Tracking URL Template
Campaign Type Conv. value (by conv. time)
Conversion Action Name Conversion Adjustment
Conversion Category Conversion Source
Conversions Conversions (by conv. time)
Cross-device conv. Currency
Daily Budget Date
Days to Conversion Days to Conversion or Adjustment
Network Time Zone
Total conv. value Value / All Conv.
Value / Conv. (by conv. time) Value / all conv. (by conv. time)

Account ID Account Name
Ad Group Ad Group ID
Ad Group Label IDs Ad Group Labels
Ad Group State Ad Group Tracking URL Template
All Conv. All Conv. Value
All conv. (by conv. time) All conv. value (by conv. time)
Campaign End Date Campaign ID
Campaign Label IDs Campaign Labels
Campaign Name Campaign Serving Status
Campaign Start Date Campaign State
Campaign Subtype Campaign Tracking URL Template
Campaign Type Conv. value (by conv. time)
Conv. value (current model) Conversion Action ID
Conversion Action Name Conversion Adjustment
Conversion Category Conversion Source
Conversions Conversions (by conv. time)
Conversions (current model) Cross-device conv.
Currency Date
Days to Conversion Days to Conversion or Adjustment
Network Time Zone
Total conv. value Value / Conv. (by conv. time)
Value / all conv. (by conv. time)

Account ID Account Name
Active View avg. CPM Active View measurable cost
Active View measurable impr. Active View viewable impressions
Ad Group Ad Group ID
Ad Group Label IDs Ad Group Labels
Ad Group State Ad Group Tracking URL Template
All Conv. All Conv. Value
App Final URL Avg. CPC
Avg. CPM Avg. Client CPC
Avg. Client CPM Avg. Daily Cost
CTR Campaign End Date
Campaign ID Campaign Label IDs
Campaign Labels Campaign Name
Campaign Serving Status Campaign Start Date
Campaign State Campaign Subtype
Campaign Tracking URL Template Campaign Type
Clicks Client Avg. Daily Cost
Client Cost Client Cost Per Conversion
Client Cost Per View-Through Conversion Client Cost per All Conv.
Conversion Rate Conversions
Cost Cost / All Conv.
Cost Per View-Through Conversion Criteria
Criteria ID Criteria Name
Criteria Type Cross-device conv.
Currency Date
Device Engagement Rate
Engagements Final URL
Impressions Interactions
Is Negative Keyword/Placement destination URL
Max. CPC Max. CPC Source
Max. CPM Max. CPV
Max. CPV Source Mobile Final URL
Month Network
Quarter Time Zone
Total conv. value Value Per Conv
Week

Account ID Account Name
Active View Viewable CTR Active View measurable cost
Active View measurable impr. Active View viewable impressions
Ad Group Ad Group ID
Ad Group Label IDs Ad Group Labels
Ad Group State Ad Group Tracking URL Template
All Conv. All Conv. Rate
All Conv. Value All conv. (by conv. time)
All conv. value (by conv. time) Average Video 100% Completes
Average Video 25% Completes Average Video 50% Completes
Average Video 75% Completes Avg. CPC
Avg. CPM Avg. CPV
Avg. Client CPC Avg. Client CPM
Avg. Client CPV Avg. Cost
CTR Campaign End Date
Campaign ID Campaign Label IDs
Campaign Labels Campaign Name
Campaign Serving Status Campaign Start Date
Campaign State Campaign Subtype
Campaign Tracking URL Template Campaign Type
Clicks Client Avg. Daily Cost
Client Cost Client Cost Per Conversion
Client Cost Per View-Through Conversion Client Cost per All Conv.
Conv. value (by conv. time) Conversion Rate
Conversions Conversions (by conv. time)
Cost Cost Per All Conv.
Cost Per Conversion Cost Per View-Through Conversion
Cross-device conv. Currency
Date Device
Engagements Impr. (Absolute Top) %
Impr. (Top) % Impressions
Interactions Network
Search (Absolute Top) IS Search (Top) IS
Time Zone Total conv. value
Value / Conv. (by conv. time) Value / all conv. (by conv. time)
Video View Rate Video Views
View-through conv.

Account ID Account Name
Active View Viewable CTR Active View avg. CPM
Active View measurable cost Active View measurable impr.
Active View viewable impressions Ad Group
Ad Group ID Ad Group Label IDs
Ad Group Labels Ad Group State
Ad Group Tracking URL Template All Conv.
All Conv. Value Avg. CPC
Avg. CPM Avg. Client CPC
Avg. Client CPM Avg. Daily Cost
CTR Campaign End Date
Campaign ID Campaign Label IDs
Campaign Labels Campaign Name
Campaign Serving Status Campaign Start Date
Campaign State Campaign Subtype
Campaign Tracking URL Template Campaign Type
Click Type Clicks
Client Avg. Daily Cost Client Cost
Client Cost Per Conversion Client Cost Per View-Through Conversion
Client Cost per All Conv. Conversion Rate
Conversions Cost
Cost / All Conv. Cross-device conv.
Currency Date
Device Final URL
Gmail Clicks to Website Gmail Forwards
Gmail Saves ID
Interactions Is Negative
Keyword Max. CPC
Max. CPC Source Max. CPM
Max. CPM Source Mobile Final URL
Network Status
Time Zone Total Impressions
Total conv. value

Account ID Account Name
Active View Viewable CTR Active View avg. CPM
Active View measurable cost Active View measurable impr.
Active View viewable impressions Ad Group
Ad Group ID Ad Group Label IDs
Ad Group Labels Ad Group State
Ad Group Tracking URL Template All Conv.
All Conv. Value Avg. CPC
Avg. CPM Avg. Client CPC
Avg. Client CPM Avg. Daily Cost
CTR Campaign End Date
Campaign ID Campaign Label IDs
Campaign Labels Campaign Name
Campaign Serving Status Campaign Start Date
Campaign State Campaign Subtype
Campaign Tracking URL Template Campaign Type
Click Type Clicks
Client Avg. Daily Cost Client Cost
Client Cost Per Conversion Client Cost Per View-Through Conversion
Client Cost per All Conv. Conversion Rate
Conversions Cost
Cost / All Conv. Cross-device conv.
Currency Date
Device Final URL
Gmail Clicks to Website Gmail Forwards
Gmail Saves ID
Interactions Is Negative
Max. CPC Max. CPC Source
Max. CPM Max. CPM Source
Mobile Final URL Network
Status Time Zone
Topic Total Impressions
Total conv. value

Account ID Account Name
Active View measurable cost Active View measurable impr.
Active View viewable impressions Ad Group
Ad Group ID Ad Group Label IDs
Ad Group Labels Ad Group State
Ad Group Tracking URL Template All Conv.
All Conv. Rate All Conv. Value
Average Video 100% Completes Average Video 25% Completes
Average Video 50% Completes Average Video 75% Completes
Avg. CPC Avg. CPM
Avg. CPV Avg. Client CPC
Avg. Client CPM Avg. Client CPV
Avg. Cost Avg. Daily Cost
CTR Campaign End Date
Campaign ID Campaign Label IDs
Campaign Labels Campaign Name
Campaign Serving Status Campaign Start Date
Campaign State Campaign Subtype
Campaign Tracking URL Template Campaign Type
Clicks Client Avg. Daily Cost
Client Cost Client Cost Per View-Through Conversion
Client Cost per All Conv. Conversions
Cost Cost Per All Conv.
Cross-device conv. Currency
Date Engagements
Final URL Gmail Clicks to Website
Gmail Forwards Gmail Saves
ID Impressions
Interactions Is Negative
Keyword Max. CPC
Max. CPC Source Max. CPM
Max. CPM Source Max. CPV
Max. CPV Source Mobile Final URL
Network Status
Time Zone Total conv. value
Video View Rate Video Views
View-through conv.

Account ID Account Name
Active View Viewable CTR Active View measurable cost
Active View measurable impr. Active View viewable impressions
Ad Group Ad Group ID
Ad Group Label IDs Ad Group Labels
Ad Group State Ad Group Tracking URL Template
All Conv. All Conv. Rate
All Conv. Value Average Video 100% Completes
Average Video 25% Completes Average Video 50% Completes
Average Video 75% Completes Avg. CPC
Avg. CPM Avg. CPV
Avg. Client CPC Avg. Client CPM
Avg. Client CPV Avg. Cost
CTR Campaign End Date
Campaign ID Campaign Label IDs
Campaign Labels Campaign Name
Campaign Serving Status Campaign Start Date
Campaign State Campaign Subtype
Campaign Tracking URL Template Campaign Type
Clicks Client Avg. Daily Cost
Client Cost Client Cost Per Conversion
Client Cost Per View-Through Conversion Client Cost per All Conv.
Conversion Rate Conversions
Cost Cost Per All Conv.
Cost Per Conversion Cost Per View-Through Conversion
Cross-device conv. Currency
Date Domain
Engagements Impressions
Interactions Keyword / Placement
Network Time Zone
Total conv. value URL
Video View Rate Video Views
View-through conv.

Account ID Account Name
Active View Viewable CTR Active View measurable cost
Active View measurable impr. Active View viewable impressions
Ad Group Ad Group ID
Ad Group Label IDs Ad Group Labels
Ad Group State Ad Group Tracking URL Template
All Conv. All Conv. Value
Average Video 100% Completes Average Video 25% Completes
Average Video 50% Completes Average Video 75% Completes
Avg. CPC Avg. CPM
Avg. CPV Avg. Client CPC
Avg. Client CPM Avg. Client CPV
Avg. Daily Cost CTR
Campaign End Date Campaign ID
Campaign Label IDs Campaign Labels
Campaign Name Campaign Serving Status
Campaign Start Date Campaign State
Campaign Subtype Campaign Tracking URL Template
Campaign Type Clicks
Client Avg. Daily Cost Client Cost
Client Cost Per Conversion Client Cost Per View-Through Conversion
Client Cost per All Conv. Conversion Rate
Conversions Cost
Cost / All Conv. Cost Per View-Through Conversion
Cross-device conv. Currency
Date Engagements
Final URL Gender
Gender State Gmail Clicks to Website
Gmail Forwards Gmail Saves
Impressions Interactions
Is Negative Max. CPC Source
Max. CPM Max. CPM Source
Mobile Final URL Network
Time Zone Video View Rate
Video Views View-through conv.

Account ID Account Name
Ad Group Ad Group ID
Ad Group Label IDs Ad Group Labels
Ad Group State Ad Group Tracking URL Template
All Conv. All Conv. Rate
All Conv. Value Avg. CPC
Avg. CPM Avg. CPV
Avg. Client CPC Avg. Client CPM
Avg. Client CPV Avg. Cost
CTR Campaign End Date
Campaign ID Campaign Label IDs
Campaign Labels Campaign Name
Campaign Serving Status Campaign Start Date
Campaign State Campaign Subtype
Campaign Tracking URL Template Campaign Type
Clicks Client Avg. Daily Cost
Client Cost Client Cost Per Conversion
Client Cost Per View-Through Conversion Client Cost per All Conv.
Conversions Cost
Cost Per All Conv. Cross-device conv.
Currency Date
Engagement Rate Engagements
Household Income Impressions
Interactions Interactions Rate
Network Time Zone
Total conv. value Value Per Conv
Video View Rate Video Views
View-through conv.

Account ID Account Name
Ad Group Ad Group ID
Ad Group Label IDs Ad Group Labels
Ad Group State Ad Group Tracking URL Template
All Conv.