Google Ad Manager

Google Ad Manager is a free ad management solution that helps growing publishers sell, schedule, deliver, and measure all of their digital ad inventory.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

  • Orders
  • Line Items
  • Creatives
  • Creative Sizes
  • Geo Details
  • Device Categories
  • Device Category & Request Type
  • Master Companions
  • Activities
  • Hour of Day

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

See Sample Metrics

  • Impressions
  • Clicks
  • CTR
  • RPM
  • RPC
  • Total Active View Viewable Impressions
  • Total Active View Measurable Impressions
  • Unfiltered Impressions
  • Unfiltered Clicks
  • View-through Conversions
  • Click-through Conversions
  • Total Conversions
  • View-through Revenue
  • Click-through Revenue
  • Total Revenue
  • Video Starts
  • Video 25%
  • Video 50%
  • Video 75%
  • Video Completes
  • Average Video Length
  • Video Click to Plays
  • Video Completion Rate
  • Click-through conversions per click
  • View-through conversions per thousand impressions
  • Total Active View Viewable Impressions Rate
  • Total Active View Eligible Impressions
  • Total Active View Measurable Impression Rate
  • Total Active View Average Viewable Time
  • Ad Server Viewable Impressions
  • Ad Server Measurable Impressions
  • Ad Server Viewable Impression Rate
  • Ad Server View Revenue
  • Ad Server Eligible Impressions
  • Ad Server Measurable Impression Rate
  • AdSense Viewable Impressions
  • AdSense Measurable Impressions
  • Ad Sense Viewable Impression Rate
  • AdSense Eligible Impressions
  • Ad Sense Measurable Impression Rate
  • AdSense View Revenue
  • Reach Frequency (Deprecated)
  • Reach Average Revenue (Deprecated)
  • Reach (Deprecated)
  • Ad Exchange Impressions
  • Ad Exchange Clicks
  • Ad Exchange CTR
  • Ad Exchange Revenue
  • Ad Exchange Average eCPM
  • Total CPM and CPC Revenue
  • Ad Server CPM and CPC Revenue
  • Ad Server CPM, CPC, CPD AND vCPM Revenue
  • Orders Count

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