Google Ad Manager

Google Ad Manager is a free ad management solution that helps growing publishers sell, schedule, deliver, and measure all of their digital ad inventory.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics:
Activity Group ID Activity Group Name
Activity ID Ad Exchange Average eCPM
Ad Exchange CTR Ad Exchange Clicks
Ad Exchange Impressions Ad Exchange Revenue
Ad Sense Measurable Impression Rate Ad Sense Viewable Impression Rate
Ad Server CPA Revenue Ad Server CPM and CPC Revenue
Ad Server CPM, CPC, CPD AND vCPM Revenue Ad Server Eligible Impressions
Ad Server Measurable Impression Rate Ad Server Measurable Impressions
Ad Server View Revenue Ad Server Viewable Impression Rate
Ad Server Viewable Impressions Ad Unit Name
AdSense Eligible Impressions AdSense Measurable Impressions
AdSense View Revenue AdSense Viewable Impressions
Advertiser ID Advertiser Name
Average Video Length CTR
City Click-through Conversions
Click-through Revenue Click-through conversions per click
Clicks Clicks
Companion Ad Type Companion Creative ID
Companion Name Contracted Quantity
Contracted Quantity Conversions per Click
Conversions per Thousand Impressions Cost
Cost Type Cost per Unit
Country Creative
Creative ID Date
Day Part Day of Week
Delivery Indicator Device
Device Category Device Category ID
Domain Hour of Day
Impressions Impressions
Line Item Line Item
Line Item ID Line Item ID
Line Item Priority Line Item Start Date
Line Item Type Manage in Google Ad Manager
Metro ID Metro Name
Network ID Network Name
Order Order
Order End Date Order End Date Time
Order Goal Quantity Order ID
Order Start Date Order Start Date Time
Preview Preview Thumbnail
Preview URL RPC
RPM Region
Request Type Size
Size Total Active View Average Viewable Time
Total Active View Eligible Impressions Total Active View Measurable Impression Rate
Total Active View Measurable Impressions Total Active View Viewable Impressions
Total Active View Viewable Impressions Rate Total CPM and CPC Revenue
Total Conversions Total Revenue
Type Type
Unfiltered Clicks Unfiltered Impressions
Video 25% Video 50%
Video 75% Video Click to Plays
Video Completes Video Completion Rate
Video Starts View-through Conversions
View-through Revenue View-through conversions per thousand impressions
Advertiser ID Advertiser Name
Order Line Item
Contracted Quantity Activity ID
Activity Name Activity Group ID
Activity Group Name Network ID
Network Name Impressions
Clicks Cost
View-through Conversions Click-through Conversions
Total Conversions View-through Revenue
Click-through Revenue Total Revenue
Conversions per Click Conversions per Thousand Impressions
Ad Server CPA Revenue Date
Advertiser ID Advertiser Name
Creative ID Order
Line Item Creative
Size Nerwork ID
Network Name Impressions
Unfiltered Impressions Unfiltered Clicks
Clicks CTR
RPM RPC
View-through Conversions Click-through Conversions
Total Conversions View-through Revenue
Click-through Revenue Total Revenue
Video Starts Video 25%
Video 50% Video 75%
Video Completes Average Video Length
Video Click to Plays Video Completion Rate
Total Active View Viewable Impressions Total Active View Measurable Impressions
Total Active View Viewable Impressions Rate Total Active View Eligible Impressions
Total Active View Measurable Impression Rate Total Active View Average Viewable Time
Ad Server Viewable Impressions Ad Server Measurable Impressions
Ad Server Viewable Impression Rate Ad Server View Revenue
Ad Server Eligible Impressions Ad Server Measurable Impression Rate
AdSense Viewable Impressions AdSense Measurable Impressions
Ad Sense Viewable Impression Rate AdSense Eligible Impressions
Ad Sense Measurable Impression Rate AdSense View Revenue
Total CPM and CPC Revenue Ad Server CPM and CPC Revenue
Ad Exchange Impressions Ad Exchange Clicks
Ad Exchange CTR Ad Exchange Revenue
Ad Exchange Average eCPM Ad Server CPM, CPC, CPD AND vCPM Revenue
Date
Advertiser ID Advertiser Name
Creative ID Order
Line Item Creative
Creative Type Size
Ad Unit Name Companion Ad Type
Line Item Creative Start Date Line Item Creative End Date
Network ID Network Name
Impressions Unfiltered Impressions
Unfiltered Clicks Clicks
CTR RPM
RPC View-through Conversions
Click-through Conversions Total Conversions
View-through Revenue Click-through Revenue
Total Revenue Video Starts
Video 25% Video 50%
Video 75% Video Completes
Average Video Length Video Click to Plays
Video Completion Rate Total Active View Viewable Impressions
Total Active View Measurable Impressions Total Active View Viewable Impressions Rate
Total Active View Eligible Impressions Total Active View Measurable Impression Rate
Total Active View Average Viewable Time Ad Server Viewable Impressions
Ad Server Measurable Impressions Ad Server Viewable Impression Rate
Ad Server View Revenue Ad Server Eligible Impressions
Ad Server Measurable Impression Rate AdSense Viewable Impressions
AdSense Measurable Impressions Ad Sense Viewable Impression Rate
AdSense Eligible Impressions Ad Sense Measurable Impression Rate
AdSense View Revenue Ad Exchange Impressions
Ad Exchange Clicks Ad Exchange CTR
Ad Exchange Revenue Ad Exchange Average eCPM
Total CPM and CPC Revenue Ad Server CPM and CPC Revenue
Preview Preview Thumbnail
Preview URL Ad Server CPM, CPC, CPD AND vCPM Revenue
Date
Advertiser ID Advertiser Name
Order Order ID
Line Item Line Item ID
Creative Creative ID
Metro ID Metro Name
Clicks Impressions
CTR AdSense Viewable Impressions
AdSense Measurable Impressions AdSense Viewable Impression Rate
AdSense Eligible Impressions AdSense Measurable Impression Rate
AdSense View Revenue Ad Exchange Impressions
Ad Exchange Clicks Ad Exchange Average eCPM
Ad Exchange CTR Ad Exchange Revenue
Date
Advertiser ID Advertiser Name
Order Line Item
Contracted Quantity Device Category ID
Device Category Device
Type Nerwork ID
Network Name Impressions
Clicks CTR
RPM RPC
View-through Conversions Click-through Conversions
Total Conversions View-through Revenue
Click-through Revenue Total Revenue
Video Starts Video 25%
Video 50% Video 75%
Video Completes Average Video Length
Video Click to Plays Video Completion Rate
Total Active View Viewable Impressions Total Active View Measurable Impressions
Total Active View Viewable Impressions Rate Total Active View Eligible Impressions
Total Active View Measurable Impression Rate Total Active View Average Viewable Time
Ad Server Viewable Impressions Ad Server Measurable Impressions
Ad Server Viewable Impression Rate Ad Server View Revenue
Ad Server Eligible Impressions Ad Server Measurable Impression Rate
AdSense Viewable Impressions AdSense Measurable Impressions
Ad Sense Viewable Impression Rate AdSense Eligible Impressions
Ad Sense Measurable Impression Rate AdSense View Revenue
Total CPM and CPC Revenue Ad Server CPM and CPC Revenue
Ad Exchange Impressions Ad Exchange Clicks
Ad Exchange CTR Ad Exchange Revenue
Ad Exchange Average eCPM Ad Server CPM, CPC, CPD AND vCPM Revenue
Date
Advertiser ID Advertiser Name
Order Line Item
Contracted Quantity Device Category ID
Device Category Device
Type Request Type
Nerwork ID Network Name
Impressions Clicks
CTR RPM
RPC View-through Conversions
Click-through Conversions Total Conversions
View-through Revenue Click-through Revenue
Total Revenue Video Starts
Video 25% Video 50%
Video 75% Video Completes
Average Video Length Video Click to Plays
Video Completion Rate Total Active View Viewable Impressions
Total Active View Measurable Impressions Total Active View Viewable Impressions Rate
Total Active View Eligible Impressions Total Active View Measurable Impression Rate
Total Active View Average Viewable Time Ad Server Viewable Impressions
Ad Server Measurable Impressions Ad Server Viewable Impression Rate
Ad Server View Revenue Ad Server Eligible Impressions
Ad Server Measurable Impression Rate AdSense Viewable Impressions
AdSense Measurable Impressions Ad Sense Viewable Impression Rate
AdSense Eligible Impressions Ad Sense Measurable Impression Rate
AdSense View Revenue Total CPM and CPC Revenue
Ad Server CPM and CPC Revenue Ad Exchange Impressions
Ad Exchange Clicks Ad Exchange CTR
Ad Exchange Revenue Ad Exchange Average eCPM
Ad Server CPM, CPC, CPD AND vCPM Revenue Date
Advertiser ID Advertiser Name
Order Order ID
Line Item Line Item ID
Domain Clicks
Impressions CTR
AdSense Viewable Impressions AdSense Measurable Impressions
AdSense Viewable Impression Rate AdSense Eligible Impressions
AdSense Measurable Impression Rate AdSense View Revenue
Ad Exchange Impressions Ad Exchange Clicks
Ad Exchange Average eCPM Ad Exchange CTR
Ad Exchange Revenue Date
Advertiser ID Advertiser Name
Country Region
City Order
Line Item Network ID
Network Name Impressions
Clicks Ad Exchange Impressions
Ad Exchange Clicks Ad Exchange CTR
Ad Exchange Revenue Ad Exchange Average eCPM
Ad Server CPM, CPC, CPD AND vCPM Revenue Total CPM and CPC Revenue
Ad Server CPM and CPC Revenue Date
Advertiser ID Advertiser Name
Order Line Item
Network ID Network Name
Day Part Hour of Day
Day of Week Impressions
Clicks CTR
AdSense Viewable Impressions AdSense Measurable Impressions
AdSense Viewable Impression Rate AdSense Eligible Impressions
AdSense Measurable Impression Rate AdSense View Revenue
Date
Order ID Order
Advertiser ID Advertiser Name
Line Item Line Item ID
Network ID Network Name
Line Item Type Cost Type
Cost per Unit Line Item Goal Quantity
Contracted Quantity Line Item Start Date
Line Item End Date Line Item Priority
Impressions Unfiltered Impressions
Unfiltered Clicks Clicks
CTR RPM
RPC Delivery Indicator
View-through Conversions Click-through Conversions
Total Conversions View-through Revenue
Click-through Revenue Total Revenue
Video Starts Video 25%
Video 50% Video 75%
Video Completes Average Video Length
Video Click to Plays Video Completion Rate
Total Active View Viewable Impressions Total Active View Measurable Impressions
Total Active View Viewable Impressions Rate Total Active View Eligible Impressions
Total Active View Measurable Impression Rate Total Active View Average Viewable Time
Ad Server Viewable Impressions Ad Server Measurable Impressions
Ad Server Viewable Impression Rate Ad Server View Revenue
Ad Server Eligible Impressions Ad Server Measurable Impression Rate
AdSense Viewable Impressions AdSense Measurable Impressions
Ad Sense Viewable Impression Rate AdSense Eligible Impressions
Ad Sense Measurable Impression Rate AdSense View Revenue
Ad Exchange Impressions Ad Exchange Clicks
Ad Exchange CTR Ad Exchange Revenue
Ad Exchange Average eCPM Total CPM and CPC Revenue
Ad Server CPM and CPC Revenue Ad Server CPM, CPC, CPD AND vCPM Revenue
Manage in Google Ad Manager Date
Advertiser ID Advertiser Name
Creative ID Order
Line Item Creative
Type Size
Ad Unit Name Companion Creative ID
Companion Name Companion Ad Type
Network ID Network Name
Impressions Unfiltered Impressions
Unfiltered Clicks Clicks
CTR RPM
RPC View-through Conversions
Click-through Conversions Total Conversions
View-through Revenue Click-through Revenue
Total Revenue Video Starts
Video 25% Video 50%
Video 75% Video Completes
Average Video Length Video Click to Plays
Video Completion Rate Total Active View Viewable Impressions
Total Active View Measurable Impressions Total Active View Viewable Impressions Rate
Total Active View Eligible Impressions Total Active View Measurable Impression Rate
Total Active View Average Viewable Time Ad Server Viewable Impressions
Ad Server Measurable Impressions Ad Server Viewable Impression Rate
Ad Server View Revenue Ad Server Eligible Impressions
Ad Server Measurable Impression Rate AdSense Viewable Impressions
AdSense Measurable Impressions Ad Sense Viewable Impression Rate
AdSense Eligible Impressions Ad Sense Measurable Impression Rate
AdSense View Revenue Ad Exchange Impressions
Ad Exchange Clicks Ad Exchange CTR
Ad Exchange Revenue Ad Exchange Average eCPM
Preview Preview Thumbnail
Preview URL Ad Server CPM, CPC, CPD AND vCPM Revenue
Date
Order ID Order
Advertiser ID Advertiser Name
Network ID Network Name
Order Start Date Order End Date
Order Start Date Time Order End Date Time
Order Goal Quantity Impressions
Unfiltered Impressions Unfiltered Clicks
Clicks CTR
RPM RPC
View-through Conversions Click-through Conversions
Total Conversions View-through Revenue
Click-through Revenue Total Revenue
Video Starts Video 25%
Video 50% Video 75%
Video Completes Average Video Length
Video Click to Plays Video Completion Rate
Click-through conversions per click View-through conversions per thousand impressions
Total Active View Viewable Impressions Total Active View Measurable Impressions
Total Active View Viewable Impressions Rate Total Active View Eligible Impressions
Total Active View Measurable Impression Rate Total Active View Average Viewable Time
Ad Server Viewable Impressions Ad Server Measurable Impressions
Ad Server Viewable Impression Rate Ad Server View Revenue
Ad Server Eligible Impressions Ad Server Measurable Impression Rate
AdSense Viewable Impressions AdSense Measurable Impressions
Ad Sense Viewable Impression Rate AdSense Eligible Impressions
Ad Sense Measurable Impression Rate AdSense View Revenue
Ad Exchange Impressions Ad Exchange Clicks
Ad Exchange CTR Ad Exchange Revenue
Ad Exchange Average eCPM Total CPM and CPC Revenue
Ad Server CPM and CPC Revenue Ad Server CPM, CPC, CPD AND vCPM Revenue
Manage in Google Ad Manager Date

Start Automating Your Marketing Data Today!

No Credit Card Required.

Privacy Policy | Website Terms of Use | Customer Terms | Partner Terms TapClicks © . All rights reserved.
¿