Google Ad Manager

Google Ad Manager is a free ad management solution that helps growing publishers sell, schedule, deliver, and measure all of their digital ad inventory.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

  • Activities
  • Creative Sizes
  • Creatives
  • Device Categories
  • Device Category & Request Type
  • Geo Details
  • Hour of Day
  • Line Items
  • Master Companions
  • Orders

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics

  • Activity Group ID
  • Activity Group Name
  • Activity ID
  • Activity Name
  • Ad Exchange Average eCPM
  • Ad Exchange CTR
  • Ad Exchange Clicks
  • Ad Exchange Impressions
  • Ad Exchange Revenue
  • Ad Sense Measurable Impression Rate
  • Ad Sense Viewable Impression Rate
  • Ad Server CPA Revenue
  • Ad Server CPM and CPC Revenue
  • Ad Server CPM, CPC, CPD AND vCPM Revenue
  • Ad Server Eligible Impressions
  • Ad Server Measurable Impression Rate
  • Ad Server Measurable Impressions
  • Ad Server View Revenue
  • Ad Server Viewable Impression Rate
  • Ad Server Viewable Impressions
  • Ad Unit Name
  • AdSense Eligible Impressions
  • AdSense Measurable Impression Rate
  • AdSense Measurable Impressions
  • AdSense View Revenue
  • AdSense Viewable Impression Rate
  • AdSense Viewable Impressions
  • Advertiser ID
  • Advertiser Name
  • Average Video Length
  • CTR
  • City
  • Click-through Conversions
  • Click-through Revenue
  • Click-through conversions per click
  • Clicks
  • Companion Ad Type
  • Companion Creative ID
  • Companion Name
  • Contracted Quantity
  • Conversions per Click
  • Conversions per Thousand Impressions
  • Cost
  • Cost Type
  • Cost per Unit
  • Country
  • Creative
  • Creative ID
  • Creative Type
  • Date
  • Day Part
  • Day of Week
  • Delivery Indicator
  • Device
  • Device Category
  • Device Category ID
  • Hour of Day
  • Impressions
  • Line Item
  • Line Item Creative End Date
  • Line Item Creative Start Date
  • Line Item End Date
  • Line Item Goal Quantity
  • Line Item Priority
  • Line Item Start Date
  • Line Item Type
  • Nerwork ID
  • Network ID
  • Network Name
  • Order
  • Order End Date
  • Order End Date Time
  • Order ID
  • Order Start Date
  • Order Start Date Time
  • RPC
  • RPM
  • Region
  • Request Type
  • Size
  • Total Active View Average Viewable Time
  • Total Active View Eligible Impressions
  • Total Active View Measurable Impression Rate
  • Total Active View Measurable Impressions
  • Total Active View Viewable Impressions
  • Total Active View Viewable Impressions Rate
  • Total CPM and CPC Revenue
  • Total Conversions
  • Total Revenue
  • Type
  • Unfiltered Clicks
  • Unfiltered Impressions
  • Video 25%
  • Video 50%
  • Video 75%
  • Video Click to Plays
  • Video Completes
  • Video Completion Rate
  • Video Starts
  • View-through Conversions
  • View-through Revenue
  • View-through conversions per thousand impressions

Data View Details: Activities

  • Activity Group ID
  • Activity Group Name
  • Activity ID
  • Activity Name
  • Ad Server CPA Revenue
  • Advertiser ID
  • Advertiser Name
  • Click-through Conversions
  • Click-through Revenue
  • Clicks
  • Contracted Quantity
  • Conversions per Click
  • Conversions per Thousand Impressions
  • Cost
  • Date
  • Impressions
  • Line Item
  • Network ID
  • Network Name
  • Order
  • Total Conversions
  • Total Revenue
  • View-through Conversions
  • View-through Revenue

Data View Details: Creative Sizes

  • Ad Exchange Average eCPM
  • Ad Exchange CTR
  • Ad Exchange Clicks
  • Ad Exchange Impressions
  • Ad Exchange Revenue
  • Ad Sense Measurable Impression Rate
  • Ad Sense Viewable Impression Rate
  • Ad Server CPM and CPC Revenue
  • Ad Server CPM, CPC, CPD AND vCPM Revenue
  • Ad Server Eligible Impressions
  • Ad Server Measurable Impression Rate
  • Ad Server Measurable Impressions
  • Ad Server View Revenue
  • Ad Server Viewable Impression Rate
  • Ad Server Viewable Impressions
  • AdSense Eligible Impressions
  • AdSense Measurable Impressions
  • AdSense View Revenue
  • AdSense Viewable Impressions
  • Advertiser ID
  • Advertiser Name
  • Average Video Length
  • CTR
  • Click-through Conversions
  • Click-through Revenue
  • Clicks
  • Creative
  • Creative ID
  • Date
  • Impressions
  • Line Item
  • Nerwork ID
  • Network Name
  • Order
  • RPC
  • RPM
  • Size
  • Total Active View Average Viewable Time
  • Total Active View Eligible Impressions
  • Total Active View Measurable Impression Rate
  • Total Active View Measurable Impressions
  • Total Active View Viewable Impressions
  • Total Active View Viewable Impressions Rate
  • Total CPM and CPC Revenue
  • Total Conversions
  • Total Revenue
  • Unfiltered Clicks
  • Unfiltered Impressions
  • Video 25%
  • Video 50%
  • Video 75%
  • Video Click to Plays
  • Video Completes
  • Video Completion Rate
  • Video Starts
  • View-through Conversions
  • View-through Revenue

Data View Details: Creatives

  • Ad Exchange Average eCPM
  • Ad Exchange CTR
  • Ad Exchange Clicks
  • Ad Exchange Impressions
  • Ad Exchange Revenue
  • Ad Sense Measurable Impression Rate
  • Ad Sense Viewable Impression Rate
  • Ad Server CPM and CPC Revenue
  • Ad Server CPM, CPC, CPD AND vCPM Revenue
  • Ad Server Eligible Impressions
  • Ad Server Measurable Impression Rate
  • Ad Server Measurable Impressions
  • Ad Server View Revenue
  • Ad Server Viewable Impression Rate
  • Ad Server Viewable Impressions
  • Ad Unit Name
  • AdSense Eligible Impressions
  • AdSense Measurable Impressions
  • AdSense View Revenue
  • AdSense Viewable Impressions
  • Advertiser ID
  • Advertiser Name
  • Average Video Length
  • CTR
  • Click-through Conversions
  • Click-through Revenue
  • Clicks
  • Companion Ad Type
  • Creative
  • Creative ID
  • Creative Type
  • Date
  • Impressions
  • Line Item
  • Line Item Creative End Date
  • Line Item Creative Start Date
  • Network ID
  • Network Name
  • Order
  • RPC
  • RPM
  • Size
  • Total Active View Average Viewable Time
  • Total Active View Eligible Impressions
  • Total Active View Measurable Impression Rate
  • Total Active View Measurable Impressions
  • Total Active View Viewable Impressions
  • Total Active View Viewable Impressions Rate
  • Total CPM and CPC Revenue
  • Total Conversions
  • Total Revenue
  • Unfiltered Clicks
  • Unfiltered Impressions
  • Video 25%
  • Video 50%
  • Video 75%
  • Video Click to Plays
  • Video Completes
  • Video Completion Rate
  • Video Starts
  • View-through Conversions
  • View-through Revenue

Data View Details: Device Categories

  • Ad Exchange Average eCPM
  • Ad Exchange CTR
  • Ad Exchange Clicks
  • Ad Exchange Impressions
  • Ad Exchange Revenue
  • Ad Sense Measurable Impression Rate
  • Ad Sense Viewable Impression Rate
  • Ad Server CPM and CPC Revenue
  • Ad Server CPM, CPC, CPD AND vCPM Revenue
  • Ad Server Eligible Impressions
  • Ad Server Measurable Impression Rate
  • Ad Server Measurable Impressions
  • Ad Server View Revenue
  • Ad Server Viewable Impression Rate
  • Ad Server Viewable Impressions
  • AdSense Eligible Impressions
  • AdSense Measurable Impressions
  • AdSense View Revenue
  • AdSense Viewable Impressions
  • Advertiser ID
  • Advertiser Name
  • Average Video Length
  • CTR
  • Click-through Conversions
  • Click-through Revenue
  • Clicks
  • Contracted Quantity
  • Date
  • Device
  • Device Category
  • Device Category ID
  • Impressions
  • Line Item
  • Nerwork ID
  • Network Name
  • Order
  • RPC
  • RPM
  • Total Active View Average Viewable Time
  • Total Active View Eligible Impressions
  • Total Active View Measurable Impression Rate
  • Total Active View Measurable Impressions
  • Total Active View Viewable Impressions
  • Total Active View Viewable Impressions Rate
  • Total CPM and CPC Revenue
  • Total Conversions
  • Total Revenue
  • Type
  • Video 25%
  • Video 50%
  • Video 75%
  • Video Click to Plays
  • Video Completes
  • Video Completion Rate
  • Video Starts
  • View-through Conversions
  • View-through Revenue

Data View Details: Device Category & Request Type

  • Ad Exchange Average eCPM
  • Ad Exchange CTR
  • Ad Exchange Clicks
  • Ad Exchange Impressions
  • Ad Exchange Revenue
  • Ad Sense Measurable Impression Rate
  • Ad Sense Viewable Impression Rate
  • Ad Server CPM and CPC Revenue
  • Ad Server CPM, CPC, CPD AND vCPM Revenue
  • Ad Server Eligible Impressions
  • Ad Server Measurable Impression Rate
  • Ad Server Measurable Impressions
  • Ad Server View Revenue
  • Ad Server Viewable Impression Rate
  • Ad Server Viewable Impressions
  • AdSense Eligible Impressions
  • AdSense Measurable Impressions
  • AdSense View Revenue
  • AdSense Viewable Impressions
  • Advertiser ID
  • Advertiser Name
  • Average Video Length
  • CTR
  • Click-through Conversions
  • Click-through Revenue
  • Clicks
  • Contracted Quantity
  • Date
  • Device
  • Device Category
  • Device Category ID
  • Impressions
  • Line Item
  • Nerwork ID
  • Network Name
  • Order
  • RPC
  • RPM
  • Request Type
  • Total Active View Average Viewable Time
  • Total Active View Eligible Impressions
  • Total Active View Measurable Impression Rate
  • Total Active View Measurable Impressions
  • Total Active View Viewable Impressions
  • Total Active View Viewable Impressions Rate
  • Total CPM and CPC Revenue
  • Total Conversions
  • Total Revenue
  • Type
  • Video 25%
  • Video 50%
  • Video 75%
  • Video Click to Plays
  • Video Completes
  • Video Completion Rate
  • Video Starts
  • View-through Conversions
  • View-through Revenue

Data View Details: Geo Details

  • Ad Exchange Average eCPM
  • Ad Exchange CTR
  • Ad Exchange Clicks
  • Ad Exchange Impressions
  • Ad Exchange Revenue
  • Ad Server CPM and CPC Revenue
  • Ad Server CPM, CPC, CPD AND vCPM Revenue
  • Advertiser ID
  • Advertiser Name
  • City
  • Clicks
  • Country
  • Date
  • Impressions
  • Line Item
  • Network ID
  • Network Name
  • Order
  • Region
  • Total CPM and CPC Revenue

Data View Details: Hour of Day

  • AdSense Eligible Impressions
  • AdSense Measurable Impression Rate
  • AdSense Measurable Impressions
  • AdSense View Revenue
  • AdSense Viewable Impression Rate
  • AdSense Viewable Impressions
  • Advertiser ID
  • Advertiser Name
  • CTR
  • Clicks
  • Date
  • Day Part
  • Day of Week
  • Hour of Day
  • Impressions
  • Line Item
  • Network ID
  • Network Name
  • Order

Data View Details: Line Items

  • Ad Exchange Average eCPM
  • Ad Exchange CTR
  • Ad Exchange Clicks
  • Ad Exchange Impressions
  • Ad Exchange Revenue
  • Ad Sense Measurable Impression Rate
  • Ad Sense Viewable Impression Rate
  • Ad Server CPM and CPC Revenue
  • Ad Server CPM, CPC, CPD AND vCPM Revenue
  • Ad Server Eligible Impressions
  • Ad Server Measurable Impression Rate
  • Ad Server Measurable Impressions
  • Ad Server View Revenue
  • Ad Server Viewable Impression Rate
  • Ad Server Viewable Impressions
  • AdSense Eligible Impressions
  • AdSense Measurable Impressions
  • AdSense View Revenue
  • AdSense Viewable Impressions
  • Advertiser ID
  • Advertiser Name
  • Average Video Length
  • CTR
  • Click-through Conversions
  • Click-through Revenue
  • Clicks
  • Contracted Quantity
  • Cost Type
  • Cost per Unit
  • Date
  • Delivery Indicator
  • Impressions
  • Line Item
  • Line Item End Date
  • Line Item Goal Quantity
  • Line Item Priority
  • Line Item Start Date
  • Line Item Type
  • Network ID
  • Network Name
  • Order
  • Order ID
  • RPC
  • RPM
  • Total Active View Average Viewable Time
  • Total Active View Eligible Impressions
  • Total Active View Measurable Impression Rate
  • Total Active View Measurable Impressions
  • Total Active View Viewable Impressions
  • Total Active View Viewable Impressions Rate
  • Total CPM and CPC Revenue
  • Total Conversions
  • Total Revenue
  • Unfiltered Clicks
  • Unfiltered Impressions
  • Video 25%
  • Video 50%
  • Video 75%
  • Video Click to Plays
  • Video Completes
  • Video Completion Rate
  • Video Starts
  • View-through Conversions
  • View-through Revenue

Data View Details: Master Companions

  • Ad Exchange Average eCPM
  • Ad Exchange CTR
  • Ad Exchange Clicks
  • Ad Exchange Impressions
  • Ad Exchange Revenue
  • Ad Sense Measurable Impression Rate
  • Ad Sense Viewable Impression Rate
  • Ad Server CPM, CPC, CPD AND vCPM Revenue
  • Ad Server Eligible Impressions
  • Ad Server Measurable Impression Rate
  • Ad Server Measurable Impressions
  • Ad Server View Revenue
  • Ad Server Viewable Impression Rate
  • Ad Server Viewable Impressions
  • Ad Unit Name
  • AdSense Eligible Impressions
  • AdSense Measurable Impressions
  • AdSense View Revenue
  • AdSense Viewable Impressions
  • Advertiser ID
  • Advertiser Name
  • Average Video Length
  • CTR
  • Click-through Conversions
  • Click-through Revenue
  • Clicks
  • Companion Ad Type
  • Companion Creative ID
  • Companion Name
  • Creative
  • Creative ID
  • Date
  • Impressions
  • Line Item
  • Network ID
  • Network Name
  • Order
  • RPC
  • RPM
  • Size
  • Total Active View Average Viewable Time
  • Total Active View Eligible Impressions
  • Total Active View Measurable Impression Rate
  • Total Active View Measurable Impressions
  • Total Active View Viewable Impressions
  • Total Active View Viewable Impressions Rate
  • Total Conversions
  • Total Revenue
  • Type
  • Unfiltered Clicks
  • Unfiltered Impressions
  • Video 25%
  • Video 50%
  • Video 75%
  • Video Click to Plays
  • Video Completes
  • Video Completion Rate
  • Video Starts
  • View-through Conversions
  • View-through Revenue

Data View Details: Orders

  • Ad Exchange Average eCPM
  • Ad Exchange CTR
  • Ad Exchange Clicks
  • Ad Exchange Impressions
  • Ad Exchange Revenue
  • Ad Sense Measurable Impression Rate
  • Ad Sense Viewable Impression Rate
  • Ad Server CPM and CPC Revenue
  • Ad Server CPM, CPC, CPD AND vCPM Revenue
  • Ad Server Eligible Impressions
  • Ad Server Measurable Impression Rate
  • Ad Server Measurable Impressions
  • Ad Server View Revenue
  • Ad Server Viewable Impression Rate
  • Ad Server Viewable Impressions
  • AdSense Eligible Impressions
  • AdSense Measurable Impressions
  • AdSense View Revenue
  • AdSense Viewable Impressions
  • Advertiser ID
  • Advertiser Name
  • Average Video Length
  • CTR
  • Click-through Conversions
  • Click-through Revenue
  • Click-through conversions per click
  • Clicks
  • Date
  • Impressions
  • Network ID
  • Network Name
  • Order
  • Order End Date
  • Order End Date Time
  • Order ID
  • Order Start Date
  • Order Start Date Time
  • RPC
  • RPM
  • Total Active View Average Viewable Time
  • Total Active View Eligible Impressions
  • Total Active View Measurable Impression Rate
  • Total Active View Measurable Impressions
  • Total Active View Viewable Impressions
  • Total Active View Viewable Impressions Rate
  • Total CPM and CPC Revenue
  • Total Conversions
  • Total Revenue
  • Unfiltered Clicks
  • Unfiltered Impressions
  • Video 25%
  • Video 50%
  • Video 75%
  • Video Click to Plays
  • Video Completes
  • Video Completion Rate
  • Video Starts
  • View-through Conversions
  • View-through Revenue
  • View-through conversions per thousand impressions

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