Google Ad Manager

Google Ad Manager is a free ad management solution that helps growing publishers sell, schedule, deliver, and measure all of their digital ad inventory.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

  • Activities
  • Creative Sizes
  • Creatives
  • Device Categories
  • Device Category & Request Type
  • Geo Details
  • Hour of Day
  • Line Items
  • Master Companions
  • Orders

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

See Sample Dimensions and Metrics

  • Ad Exchange Average eCPM
  • Ad Exchange CTR
  • Ad Exchange Clicks
  • Ad Exchange Impressions
  • Ad Exchange Revenue
  • Ad Sense Measurable Impression Rate
  • Ad Sense Viewable Impression Rate
  • Ad Server CPM and CPC Revenue
  • Ad Server CPM, CPC, CPD AND vCPM Revenue
  • Ad Server Eligible Impressions
  • Ad Server Measurable Impression Rate
  • Ad Server Measurable Impressions
  • Ad Server View Revenue
  • Ad Server Viewable Impression Rate
  • Ad Server Viewable Impressions
  • AdSense Eligible Impressions
  • AdSense Measurable Impressions
  • AdSense View Revenue
  • AdSense Viewable Impressions
  • Advertiser ID
  • Advertiser Name
  • Average Video Length
  • CTR
  • Click-through Conversions
  • Click-through Revenue
  • Click-through conversions per click
  • Clicks
  • Client
  • Date
  • Downloaded Impressions (Deprecated)
  • Formatted Date
  • Impressions
  • Network ID
  • Network Name
  • Order
  • Order
  • Order End Date
  • Order End Date Time
  • Order ID
  • Order Start Date
  • Order Start Date Time
  • Orders Count
  • RPC
  • RPM
  • Reach (Deprecated)
  • Reach Average Revenue (Deprecated)
  • Reach Frequency (Deprecated)
  • Total Active View Average Viewable Time
  • Total Active View Eligible Impressions
  • Total Active View Measurable Impression Rate
  • Total Active View Measurable Impressions
  • Total Active View Viewable Impressions
  • Total Active View Viewable Impressions Rate
  • Total CPM and CPC Revenue
  • Total Conversions
  • Total Revenue
  • Unfiltered Clicks
  • Unfiltered Impressions
  • Video 25%
  • Video 50%
  • Video 75%
  • Video Click to Plays
  • Video Completes
  • Video Completion Rate
  • Video Starts
  • View-through Conversions
  • View-through Revenue
  • View-through conversions per thousand impressions

Start Automating Your Marketing Data Today!

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